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As the U.S. Supreme Court upholds the TikTok ban, brands and publishers are grappling with how to maintain their connection to young consumers. The reality of losing TikTok has sparked reactions ranging from strategic reevaluation to outright panic. However, history shows us that platforms evolve, algorithms shift, and audiences adapt. Here's what marketers need to...
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The app's availability in the U.S. has been thrown into jeopardy over data privacy and national security concerns.
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US Supreme Court upholds TikTok ban, leaving app's fate to Trump ReutersTakeaways from the Supreme Court's TikTok decision and what it may mean for the First Amendment CNNLooming TikTok ban could have consequences far beyond just the video app USA TODAYTrump needs 'time to review' SCOTUS decision to uphold TikTok ban, teases action in 'not too distant futur
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On Friday (Jan. 17), the Supreme Court upheld a law that will see TikTok banned in the U.S. on Sunday (Jan. 19). The decision leaves creators searching for other platforms to reach their audiences. For creators like Gigi Robinson, TikTok's silence on how to prepare for a ban has left them feeling uninformed. Robinson said...
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