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AdWeek News
Feb 17, 2025

Meteorologist Wren Clair Leaves KSTP in Minneapolis
Wren Clair has said goodbye to Minneapolis ABC affiliate KSTP. Her last day of work was Wednesday. No reason was given for her departure. "Wren Clair is no longer employed by KSTP-TV," news director Kirk Varner told the Star Tribune. "We wish her the best with her next opportunity." She joined the station in 2018...

AdWeek News
Feb 16, 2025

Marketing Through Evolution: Insights From Natalie Bastian, Global CMO of Teads
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas. In this engaging conversation, Natalie shares her journey from traditional TV entertainment to becoming a global marketing leader in the ad tech space. She brings a...

AdWeek News
Feb 15, 2025

Ari Weiss, Decorated Ad Industry Veteran, Has Died
Ari Weiss, a decorated ad industry veteran with a reputation for breakthrough creative ideas, has died after a lengthy battle with cancer. He was 46. Weiss--whose CV includes storied agencies such as BBH, DDB, Wieden Kennedy, and Goodby, Silverstein & Partners--was the founder and creative chairman of independent agency Quality Experience. Previously, he served at DDB...

AdWeek News
Feb 14, 2025

Advertisers Are Losing Trust In TAG and MRC After Damning CSAM Report
Advertisers are losing their faith in the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG), industry accreditation organizations who are responsible for upholding rigorous brand safety standards. An Adalytics report last week found MRC- and TAG-certified vendors, including DoubleVerify and IAS, were monitoring ads on image-hosting site imgbb.com, that had been flagged by...

AdWeek News
Feb 14, 2025

Flashback: Ted Rowlands Explains His 30-Year Obsession With the O.J. Simpson Trial
Flashback is a feature series that revisits key moments from TV news history with the Newsers that were part of them. Like a lot of Gen-X journalists, Ted Rowlands remembers exactly where he was when Judge Lance Ito gaveled in the O.J. Simpson murder trial in the winter of 1995. Just like Keanu Reeves, he...

AdWeek News
Feb 14, 2025

Fox Names Justin Fox to Lead Sales in Florida Region
Justin Fox has been promoted to regional vice president of Sales for the FOX-owned properties in Florida, comprised of WTVT FOX 13 Tampa Bay, WOFL FOX 35 Orlando, WRBW FOX 35 Plus, and WOGX Fox51 Gainesville. He takes over for Shawn Gossett who retires after 23 years as vice president of Sales for WTVT Fox...

AdWeek News
Feb 14, 2025

Ticker: The Murdoch Family Feud Over Fox News Spills Into Public View
Top of the Ticker: The Succession-inspired feud taking place within Rupert Murdoch's family over control of the mogul's media empire--which includes Fox News--has inspired two deep dives from The New York Times and The Atlantic. The New York Times' extensive story looks at the messy legal battle that took place out of the public view...

AdWeek News
Feb 14, 2025

Here's the Roundup for the Week Ending February 14
Happy Friday and Happy Valentine's Day to all who celebrate! In this week's edition of stories we didn't post for one reason or another, we see the FCC has been busy cranking up its retribution machine. So far, every network but Fox News is being investigated for some reason or another. In a sternly worded...

AdWeek News
Feb 14, 2025

Wednesday, Feb. 12 Cable Evening News Ratings: Jake Tapper and Wolf Blitzer Split Most-Watched Honors for CNN
Fox News' The Five continues to hold court as the network's No. 1 program in total viewers and the Adults 25-54 demo, while The Rachel Maddow Show is MSNBC's top show in both measured categories. Meanwhile, there's a split over at CNN as The Lead with Jake Tapper is on top with total viewers and...

AdWeek News
Feb 14, 2025

Dick's Sporting Goods Is Putting Creators at the Front of Its Social Campaigns
Dick's Sporting Goods is enlisting sports creators. The retailer is expanding a program called Dick's Varsity Team, which will give young athletes a 10-month contract to create and share Instagram content that can be used on the retailer's own channels. Creators will receive monthly gift cards to buy products used in their content. Additionally, creators...

AdWeek News
Feb 14, 2025

Press Releases Became Even More Hyperbolic in 2024
Corporate bombast has gotten worse. In October 2024, ADWEEK scanned distribution hub PR Newswire's database for exaggerated language in U.S. press releases. The examination found mentions of hyperbolic words, such as "thrilled," "cutting-edge," and "groundbreaking," had increased between 2017 and 2023. PR Newswire confirmed the rise of amplified terms was not related to a rise...

AdWeek News
Feb 14, 2025

She Runs It Recognizes Three Women Executives for Their Leadership, Performance, and Pluck
Earlier today, nonprofit She Runs It unveiled its 62nd annual Women of the Year, three executives who embody She Runs It's mission and esprit de corps. The 2025 honorees are Alicia Tillman, CMO of Delta Air Lines; Sarah Hofstetter, president of ecommerce analytics platform Profitero; and Katie Williams, the United States CMO for the British...

AdWeek News
Feb 14, 2025

Here Are the Top Local Market Ratings for Super Bowl 59
The Super Bowl matchup that saw the Philadelphia Eagles defeat the Kansas City Chiefs was the most-watched game ever. Naturally, Philadelphia and Kansas City led the way in this historic milestone when it came to local markets with the most viewership. Newly released numbers from Fox Sports show that Philadelphia had 52.5% of its viewing...

AdWeek News
Feb 14, 2025

3 Lessons From the Super Bowl's High-Impact Ads
This post was created in partnership with XR Extreme Reach The Super Bowl, and its marketing blitz, comes but once a year. But its high-impact ads can offer insights into maximizing inclusivity, effectiveness, and efficiency all year. An all-star panel of industry leaders shared some of that intel at an ADWEEK Super Bowl Group Chat...

AdWeek News
Feb 14, 2025

Rahm Emanuel Joins CNN as Senior Commentator
Former White House chief of staff Rahm Emanuel is joining CNN as a senior political and global affairs commentator. The network announced the hire on Thursday, noting that Emanuel would appear on programs across the network. Emmanuel most recently served as the United States ambassador to Japan during former President Joe Biden's administration. Prior to...

AdWeek News
Feb 14, 2025

How HBO Is Marketing The White Lotus Different Than Previous Seasons
The third season of Mike White's popular anthology series, The White Lotus, returns on Sunday, and ahead of its premiere, HBO is going to new lengths to make sure fans are enticed to come back and stay awhile. Pia Barlow, evp, originals marketing, HBO and Max, said this season of The White Lotus, which takes...

AdWeek News
Feb 14, 2025

Three Senators Blast FCC for ‘Weaponizing its Authority,' Cite First Amendment Concerns
Senators Edward J. Markey (D-Mass.), Ben Ray Lujan (D-N.M.), and Gary Peters (D-Mich.), members of the Senate Commerce, Science, and Transportation Committee, have written a sternly worded letter to Federal Communications Commission Chairman Brendan Carr and Commissioner Nathan Simington, saying the Trump Administratin is "" recent actions taken by the FCC under the Trump administration...

AdWeek News
Feb 14, 2025

Woman Accused of Stealing Adan Manzano's Cell Phone and Credit Cards Makes First Court Appearance
The woman accused of stealing from Kansas City reporter Adan Manzano was in court for the first time in Jefferson Parish. Danette Colbert is charged with stealing Manzano's cell phone and credit cards. Manzano was later found dead in his hotel room while covering the Super Bowl for Kansas City Telemundo. WWL in New Orleans...

AdWeek News
Feb 14, 2025

Gray Names Blake Sebo GM of Alaska Stations
Blake Sebo has been named general manager of Gray owned NBC and CBS affiliates KTUU and KYES in Anchorage, Alaska. Sebo comes from KHBS/KHOG in Fort Smith-Fayetteville, Arkansas, where he was the sales manager. Before that, he worked thirteen years as the marketing and research director at KFSM in Fort Smith "I am thrilled to...

AdWeek News
Feb 14, 2025

Happy Birthday to You(Tube)
As is the case with many startup success stories, YouTube's original value proposition didn't turn out to be its true superpower. Befitting its launch on February 14, 2005, the company actually began as an online dating service--"Tune in, Hook up"--before its founders uncovered its broader potential as a video platform. Twenty years on, that potential...

AdWeek News
Feb 14, 2025

What Marketers Can Learn From Kendrick Lamar's Monumental Year
2024 was undoubtedly Kendrick Lamar's year--both musically and culturally. The rapper didn't just dominate the charts; he took the entire entertainment landscape by storm. From his highly publicized rap spat with Drake to a surprise album drop, viral moments, and a Grammy sweep, Lamar's last 12 months have been a master class in marketing and...

AdWeek News
Feb 14, 2025

This PSA's Puppet Exposes the Manosphere's Growing Influence
A young, isolated boy finds someone who pumps him up and encourages him to assert himself, to the point of starting fights at school and harassing female classmates. The impressionable grade-schooler is at the center of a PSA from advocacy group White Ribbon, which has introduced a fictional, bile-spewing puppet as co-star and instigator. The...

AdWeek News
Feb 14, 2025

The Californians Reunite in Volkswagen Ad Ahead of SNL50
Ahead of the 50th anniversary of Saturday Night Live this weekend, Volkswagen and NBCUniversal have debuted a new co-branded spot, which is a reimagining of its popular sketch The Californians. Former SNL cast members Fred Armisen, Bill Hader, and Kristen Wiig reprise their roles as Stuart, Devin, and Karina--complete with their exaggerated SoCal accents--to recreate...

AdWeek News
Feb 14, 2025

WhatsApp Debuts New ‘Viewing Gallery' Chat in Partnership with Offball
WhatsApp will debut an experimental new feature on Friday, an exclusive group chat launched in partnership with the sports publisher OffBall. The trial product, called The Chat, will build off a preexisting WhatsApp feature called Communities, in which users participate in large group chats based on shared interests. In Chats, a small group of high-profile...

AdWeek News
Feb 13, 2025

Apple, Google Restore TikTok to App Stores
TikTok is back on both the Apple App Store and Google Play as of Thursday evening. Apple restored TikTok after newly-appointed U.S. Attorney General Pam Bondi sent it a letter, Bloomberg reported. TikTok, owned by Chinese company ByteDance, faced a ban Jan. 19 under the Protecting Americans From Foreign Adversary Controlled Applications Act, which was...

AdWeek News
Feb 13, 2025

Ron Steele to Leave KWWL After More than 50 years
KWWL evening anchor Ron Steele is leaving the Waterloo, Iowa NBC affiliate after more than 50 years as a broadcast journalist. Steele joined the station in 1974 as sports director before moving to the evening anchor role. Currently, he anchors the 5, 6 and 10 p.m. newscasts. "KWWL has been very generous to me and...

AdWeek News
Feb 13, 2025

Streaming Ratings, Week of Jan. 13: Cameron Diaz Is Back in Action Keeping Netflix on Top
Cameron Diaz's return to acting has paid off for her and Netflix, as her action comedy film Back in Action was the No. 1 streamed title for the week of Jan. 13. According to Nielsen streaming ratings, Netflix had six standalone titles in the top 10 for the overall streamed programs during the week and...

AdWeek News
Feb 13, 2025

Winning Hearts and Minds: The Art of Super Bowl Advertising
This post was created in partnership with Zappi At ADWEEK's most recent Group Chat, industry leaders from brands like Zappi, Spotify, Uber, MSC Cruises, and PepsiCo gathered to discuss the many creative and strategic elements that make Super Bowl commercials memorable and effective--in the moment and for the long haul. Shaping the creative: Data, testing,...

AdWeek News
Feb 13, 2025

Donald Trump Announces Reciprocal Tariffs
President Donald Trump signed an executive order Thursday under which the U.S. would increase tariffs to match those that other countries charge on imports, the Associated Press reported. "I've decided for purposes of fairness that I will charge a reciprocal tariff," Trump said at the proclamation signing in the Oval Office, as reported by the...

AdWeek News
Feb 13, 2025

Exclusive: SAG Awards Unveils Sponsors for 2025 Ceremony on Netflix
The Screen Actors Guild Awards is ready for its close-up. ADWEEK can exclusively reveal the list of new and returning sponsors for the 31st edition of the annual ceremony, which streams live on Netflix on Sunday, Feb. 23, at 8 p.m. Awarded by SAG-AFTRA--Hollywood's largest labor union and the largest voting body in the awards...

AdWeek News
Feb 13, 2025

Does the Length of a Super Bowl Ad Matter?
This year, 30-second commercials in the Super Bowl went for more than $8 million; however, for some brands, that simply wasn't enough time. Dunkin', Pfizer, T-Mobile, Uber Eats, and TurboTax were some of the brands that opted for 60-second and 90-second ads this year. Jeep even bought two minutes of ad time in the fourth...

AdWeek News
Feb 13, 2025

Tuesday, Feb. 11 Evening Cable News Ratings: The Usual Suspects Repeat at No. 1 for Fox and MSNBC
There seems to be a rhythm on Fox News and MSNBC as to which show will finish first in total viewers. Once again The Five and The Rachel Maddow Show take that slot for their respective networks. Over at CNN, though, there is no constant with different shows attracting the most total viewers. On this...

AdWeek News
Feb 13, 2025

Spectrum Ad Exec David Kline to Retire in May
Veteran advertising executive David Kline, executive vice president at Charter and president of Spectrum Reach, will retire in May. According to Spectrum, Kline's retirement "follows an illustrious 46-year career during which he has been at the forefront of shaping the television advertising landscape across traditional, digital and streaming platforms." As an executive at Charter, Cablevision...

AdWeek News
Feb 13, 2025

The Future of Sports Tech: Bringing Fans Closer to the Game
This post was created in partnership with IRCODE Technology is reshaping the fan experience, and at the intersection of sports and innovation, IRCODE is leading the charge. During a conversation at Adweek's recent event, Miami Dolphins wide receiver Braxton Berrios and IRCODE's chief marketing officer, Brittany Hershkowitz, discussed how interactive technology is deepening the connection...

AdWeek News
Feb 13, 2025

Brands Are Learning How To Make Immersive Experiences Pay Off
This post was created in partnership with Infinite Reality Now that immersive technology is taking audiences inside live events anywhere, how can marketers get in on the game? At an ADWEEK Group Chat on Super Bowl weekend in New Orleans, an A-list of industry leaders tackled the question-and shared insights on the role of brands,...

AdWeek News
Feb 13, 2025

Making Your Super Bowl Ad Hit Home, Even After the Game is Over
This post was created in partnership with Kantar The Super Bowl is a cultural moment brands spend months--and millions--preparing for. But is it worth the investment? That was the question at the center of a discussion moderated by ADWEEK CEO Will Lee and Kantar Chief Knowledge Officer J. Walker Smith , during an ADWEEK House...

AdWeek News
Feb 13, 2025

DoubleVerify Implements Brand Safety Updates in Wake of Critical Adalytics Report
Embattled brand safety platform DoubleVerify detailed several steps it is implementing to further prevent its clients' content from appearing on sites that host child sexual abuse material (CSAM). Research firm Adalytics released a report earlier this month saying that ads for major brands such as the National Football League, Pepsi, and Sony appeared on two...

AdWeek News
Feb 13, 2025

Poppi's Big Game Blowout Left the Door Open for Its Competitor
Supposedly the Super Bowl is about two football teams playing for rings, cash, and a spot in sports history, but this year's Big Game blowout opened the field for non-sports topics to take over the conversation. We're talking about the Poppi vs. Olipop Super Bowl showdown--a social media firestorm! Though, at least for now, it...

AdWeek News
Feb 13, 2025

Elon Musk's Twitter Takeover Explored in New CNN Docuseries (Exclusive)
Before Elon Musk went to Washington, he winged his way into the social media space. A mere three years ago, the South African-born entrepreneur acquired Twitter, a thriving platform filled where ordinary people could like, retweet and comment on posts by celebrities, journalists, and politicians. Flash-forward to 2025 and Twitter has shed those feathers and...

AdWeek News
Feb 13, 2025

Why Valentine's Day May Become a Duller Shade of Red
When it comes to marketing a good or service, color matters. Christian Louboutin's shoes, for example, stand out with their red soles. UPS is known for its brown trucks. Most people can identify a piece of Tiffany's jewelry by its blue box. The same principles apply to food. "Color is important to us when we...

AdWeek News
Feb 13, 2025

Ric Harris Named GM of WGN in Chicago
Nexstar Media Group, Inc. has named Ric Harris vice president and general manager of its broadcast and digital operations in Chicago, Illinois. Harris succeeds Paul Rennie, who retired last year. He last worked as president and general manager of WCAU (NBC 10), Telemundo62, and NBC Sports Philadelphia in Philadelphia, Pennsylvania. "Nexstar is extremely fortunate to...

AdWeek News
Feb 13, 2025

FCC Launches Investigation into NBC News' Parent Company Over DEI Programs
NBCUniversal News Group's parent company, Comcast, is the latest media conglomerate to come under the Federal Communications Commission's microscope. FCC chairman Brendan Carr has launched an investigation into the media conglomerate's diversity, equity, and inclusions programs. "I want to ensure that your companies are not promoting invidious forms of discrimination in violation of FCC regulations...

AdWeek News
Feb 13, 2025

Wheels Up: Goodyear Names Publicis Groupe Integrated Global AOR
The Goodyear Tire & Rubber Company is consolidating its global integrated account with Publicis Groupe as agency of record. Goodyear will be serviced by a bespoke Power of One solution, called "P1T Crew," with BBH USA leading creative. Publicis declined to disclose which other agencies are involved. Colle McVoy had been Goodyear's media and creative...

AdWeek News
Feb 13, 2025

WAVE in Louisville Announces Replacements for Retiring Anchor
WAVE News in Louisville, Kentucky has announced some anchor changes after the retirement of longtime Louisville news anchor and WAVE Troubleshooter John Boel (pictured center). Boel announced his retirement in August after 40 years in journalism. Beginning March 3, Brian Shlonsky (pictured left) will co-anchor the NBC affiliate's 5 and 6 p.m. newscast with Maira...

AdWeek News
Feb 13, 2025

FCC Plans to Investigate Comcast Over DEI
Federal Communications Chair Brendan Carr has let Comcast know in writing that the agency will investigate the company's DEI practices. Since Comcast is the parent company of NBCUniversal Local and Telemundo, the impact could reach local stations across the US. "We have received an inquiry from the Federal Communications Commission and will be cooperating with...

AdWeek News
Feb 13, 2025

Half of Americans Have Felt Stereotyped by Targeted Ads, Study Finds
Nearly half of all North American consumers feel that they've been targeted by an ad that offensively stereotypes them, according to new research from contextual advertising firm GumGum, shared exclusively with ADWEEK. The findings highlight growing frustration with identity-based advertising and its reliance on personal data, (GumGum, as a contextual ad provider, obviously has some...

AdWeek News
Feb 13, 2025

Paramount 's The Lodge Returns To Immerse Fans Into Popular TV Shows
Get ready to immerse yourself into your favorite Paramount series once again. The streaming service is bringing The Lodge back for a third year after reaching thousands of fans nationally over the past two years. The Lodge will give fans the chance to experience an elevated cabin setting that "evokes the warmth of home and...

AdWeek News
Feb 13, 2025

Humane Society Unveils New Name, New Logo—and an Ad Starring Animal Puppets
The Peter Gabriel song "Solsbury Hill"--written just after the vocalist departed the prog-rock band Genesis--has been a radio mainstay since its 1977 release. Its galloping 7/4 time and catchy guitar riff have blessed it with eternal pop life, casting it in countless movies and TV shows. And for those who've somehow never heard the tune,...

AdWeek News
Feb 13, 2025

CeraVe Teams Up With SNL, Basketball, and Broadway Stars to Hype Its New Haircare Line
A strange thing happened after the Feb. 6 NBA game between the Dallas Mavericks and Boston Celtics: Mavericks star Anthony Davis was spotted lugging a giant cooler of CeraVe moisturizer as he left the arena. That same day, TikTok dancer turned Broadway star Charli D'Amelio carried a cross-body container of CeraVe cream on her way...

AdWeek News
Feb 13, 2025

Armando Turco Returns to Agencyland as President of Mojo Supermarket
Longtime agency veteran Armando Turco is returning to the business as president of independent agency Mojo Supermarket. Turco spent two-and-a-half years at dairy alternative brand Oatly, before leaving last July for what he called "Me Time" on LinkedIn. Prior to Oatly, Turco was with Vox Media for more than five years, ascending to vice president...

AdWeek News
Feb 13, 2025

The Trade Desk Misses Revenue Target For the First Time Due to Company ‘Missteps'
The numbers: $741 million: Q4 revenue (compared with the DSP's own earlier guidance of $756 million), a 22% increase YoY $2.4 billion: Full-year revenue, up 26% 26%: Amount its stock price fell per share in the minutes following the call High-40%: The amount of company revenue coming from video 5%: The amount of the DSP's...

AdWeek News
Feb 13, 2025

Omaha Steaks Turns Its Surprise Super Bowl Ad Cameo Into an Uber Eats Deal
Omaha Steaks didn't pay $8 million for a Super Bowl 59 ad, but the legacy brand got a surprise shout out in the popular Uber Eats commercial, courtesy of a conspiracy-minded reference in the script and some cheeky physicality from star Matthew McConaughey. Execs at the food company, tipped off by their media monitoring tools,...

AdWeek News
Feb 13, 2025

Media Agency North & Warren Acquires Events Firm Interluxe, Eyeing Luxury Budgets
The marketing and media agency North & Warren acquired the experiential agency Interluxe on Thursday, creating a combined firm designed to serve the marketing needs of luxury brands, co-chief executive Nick Van Sicklen told ADWEEK. North & Warren financed the acquisition with an unspecified amount of investment from the private equity firm Mountaingate, which closed...

AdWeek News
Feb 13, 2025

4 Open Questions About BF Island, BuzzFeed's New Social Platform
On Wednesday, BuzzFeed founder and chief executive Jonah Peretti announced his plan to launch BF Island, a new social media platform and consumer app. Peretti shared a manifesto explaining his rationale for launching the new product, pointing to the algorithmic bias of other social platforms and the toxic effect the technology has on its users....

AdWeek News
Feb 12, 2025

AI Licensing Deals With Google and OpenAI Make Up 10% of Reddit's Revenue
Content licensing agreements now account for about 10% of Reddit's total revenue, the company's CRO Jen Wong told ADWEEK in an exclusive interview Wednesday. "It's a small part of our revenue--I'll call it 10%. For a business of our size, that's material, because it's valuable revenue," Wong said. The social platform--which on Wednesday reported a...

AdWeek News
Feb 12, 2025

Graham Media and Nielsen Reach Multi-Year Agreement
Nielsen and Graham Media Group have announced a multi-year agreement for Local TV measurement across the station group's six markets (Detroit, Houston, San Antonio, Orlando, Jacksonville, Roanoke). The agreement also includes Scarborough, which provides consumer insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors. New to the agreement is...

AdWeek News
Feb 12, 2025

Unpacking the Future of Retail vs. National Media With Wella and Reckitt
On this episode of the Brave Commerce podcast, recorded at Brave Commerce Live 2024, two experts in media investment engaged in a candid debate on the evolving dynamics of brand media and retail media. Farrah Linden, media director at Wella Company, and Josh Cierski, associate director of media at Reckitt, joined hosts Rachel Tipograph and...

AdWeek News
Feb 12, 2025

A Cybertruck Killed the Duolingo Owl. Netflix, WHO And Others Are Commiserating.
Brands are sending their condolences to Duolingo after fresh information emerged about the mysterious death of its iconic green owl mascot, Duo. The language learning app killed off Duo on Tuesday, sharing an announcement stating authorities were investigating his cause of death. "We're aware he had many enemies, but we kindly ask that you refrain...

AdWeek News
Feb 12, 2025

MSNBC Names Rebecca Kutler as New President
The "interim" tag has been removed from Rebecca Kutler's title at MSNBC. The network officially named her president on Wednesday. Kutler's appointment was announced by Mark Lazarus, CEO of the new SpinCo company that will house MSNBC, CNBC and other NBC Universal cable assets. "In the short time that Rebecca was the interim president, it...

AdWeek News
Feb 12, 2025

NBC Connecticut Makes Changes to Morning Show Lineups
NBC Connecticut (WVIT) has announced a few anchors changes. Eddie Randle has been named co-anchor of NBC Connecticut Today, Taylor Kinzler has been promoted to anchor of the program's weekend editions, and Julia LeBlanc is joining the Hartford, Connecticut NBC owned station as weekday morning reporter. Taylor Kinzler-WVIT Julia LeBlanc-WVIT Eddie Randle-WVIT Longtime morning anchor...

AdWeek News
Feb 12, 2025

Monday, February 10 Evening Cable News Ratings: 3 Fox News Show Draw More Than 4 Million Viewers
Fox News' Special Report with Bret Baier joined the four million total viewer club on Monday courtesy of his Super Bowl interview with President Donald Trump. FNC had three shows draw more than four million total viewers with The Five leading the way. Over at MSNBC, Inside with Jen Psaki was the only show between...

AdWeek News
Feb 12, 2025

The Super Bowl Hit Record Viewership. Does That Mean Ads Will Be More Expensive in 2026?
The Super Bowl continues to be a colossal event for brands and marketers, but will this year's Big Game have a lasting impact on the ad industry? Recently, Fox reported that Super Bowl 59 was the most-watched game ever, with 127.7 million viewers, despite the Philadelphia Eagles blowing out the Kansas City Chiefs. The Apple...

AdWeek News
Feb 12, 2025

Donald Trump's Super Bowl Interview Draws 11 Million Viewers
The Philadelphia Eagles' rout of the Kansas City Chiefs in Super Bowl LIX brought in big numbers for Fox with 127.7 million total viewers tuning in. Ahead of the Big Game, Fox News' Bret Baier scored an interview with President Donald Trump that attracted over 11 million viewers. According to Nielsen Media Research, 11.159 million...

AdWeek News
Feb 12, 2025

65 Years Ago, DDB Dared Americans to ‘Think Small'
If you walked into a museum, you could probably identify a number of artworks from across the room. You don't need to be an expert to spot a Picasso. In the same way, even if you're not a car aficionado, I bet you'd recognize the Volkswagen "Think Small" advertisement. I'd argue it's the most well-known...

AdWeek News
Feb 12, 2025

Agency Vet Philip Sicklinger Joins Tom Brady's Creative Studio Shadow Lion
Tom Brady's creative studio Shadow Lion has hired Philip Sicklinger as its first executive creative director (ECD). Sicklinger has held senior creative roles at several U.S. agencies, most recently as ECD at BBDO New York for five years. Before that, he had tenures as vp group creative director at MullenLowe and creative director at BBH...

AdWeek News
Feb 12, 2025

Week of Feb. 3 Cable News Ratings: All 3 Networks See Across the Board Declines
This is TVNewser's basic cable network ranker and cable news report for the week of Feb. 3, 2025. The three cable news networks all saw week-to-week declines in total viewers and the Adults 25-54 to start February. CNN suffered the steepest drop, with double-digit declines across the board during prime time and total day. Compared...

AdWeek News
Feb 12, 2025

Todd Kunz Is Out at Idaho Falls Stations at the End of February
Todd Kunz is leaving Idaho Falls, Idaho ABC, CBS and Fox station KIFI. Kunz said his contract wasn't being renewed after 25 years. He joined the station in 1996 and worked there until 2004, when he moved to KVOA in Tucson, Arizona for three years. He came back to the CBS and Fox affiliate in...

AdWeek News
Feb 12, 2025

Skims' New Provocative Ad Stars Kim Kardashian as ‘Fairy Butt Mother'
We all know the fairy godmother. In her latest campaign for her apparel brand, Skims, Kim Kardashian puts a spin on that lore by playing a "fairy butt mother." The ad announces Skims' The Ultimate Butt, a collection of nine new styles including shape wear, leggings, and bodysuits. In the video, a woman sitting in...

AdWeek News
Feb 12, 2025

Super Bowl 59 Reaches $800 Million in Ad Revenue for Fox and Tubi
Fox just keeps on winning the Super Bowl. Today, Fox announced that Super Bowl 59 on Fox and Tubi generated over $800 Million in gross revenue from advertising sales across all platforms, with record pricing for the sold-out game. ADWEEK previously reported that the company was approaching $700 million in national sales alone. This year,...

AdWeek News
Feb 12, 2025

IPG Plans to Restructure Ahead of Closing Deal With Omnicom
Interpublic Group (IPG), which is preparing for a takeover by rival Omnicom Group later this year, reported its full year and Q4 2024 earnings on Wednesday (Feb. 12). The numbers $9.2 billion - IPG's 2024 net revenue, with organic growth of 0.2%. $2.4 billion - IPG's Q4 net revenue, an organic decrease of 1.8%. 1%...

AdWeek News
Feb 12, 2025

Sacramento Reporter Big Al Sams Dies at 55
Alvin Sams, otherwise known as Big Al, a Sacramento, California reporter and radio host, has died. He was 55. Big Al had been part of Northern California television and radio for more than 25 years. He appeared on the morning show for CBS owned station KOVR since 2021. "Anyone who watched Big Al knows he...

AdWeek News
Feb 12, 2025

Morning Brew Cofounder and CEO Steps Down as Publisher Eyes $70 Million in Revenue
The cofounder and chief executive of Morning Brew, Austin Rief, is stepping down from his position and transitioning to a new role as executive chairman, Rief told ADWEEK. The company has named Robert Dippell, currently its chief operating officer and chief revenue officer, as its new CEO, effective immediately. Executive Devin Emery has also been...

AdWeek News
Feb 12, 2025

Political Reporter Darrielle Fair Leaves WKOW in Madison
Darrielle Fair has signed off from WKOW in Madison, Wisconsin. She joined the ABC affiliate in July 2023. After announcing that this was the last Capital City Sunday show to air, Fair said she was sad to be leaving, but that she was excited to spend more time with family in North Carolina.

AdWeek News
Feb 12, 2025

Here Are the Sports Offerings Amazon Is Pitching to Advertisers in Upfront Talks
The upfront season is about to tip off, and Amazon has some new offerings checking into the game. Last year marked Amazon's first time entering upfront week, shaking up pricing while bringing its Prime Video ad tier to advertisers. Now, the company is coming to the 2025-2026 upfront season with a multisport approach, Danielle Carney,...

AdWeek News
Feb 12, 2025

TripleLift Taps Ex-Innovid CCO Dave Helmreich as CEO
Supply-side platform TripleLift has a new CEO: Dave Helmreich, former chief commercial officer at connected TV software platform Innovid, who left the company last November after two years following its acquisition by Mediaocean. At TripleLift, he will be tasked with accelerating strategic initiatives and growth plans via actionable data, advanced targeting, cutting-edge creative technology, and...

AdWeek News
Feb 12, 2025

Are Meta's Policy Changes Political Strategy or Capitulation?
The world seems to be in perpetual crisis. Some of us are desperately trying to fix it. Others, unfortunately, are giving in to cynicism and even opportunism given the change of leadership in the White House. Meta CEO Mark Zuckerberg's abrupt termination of the company's diversity, equity, and inclusion programs strikes many of us as...

AdWeek News
Feb 12, 2025

Smart Home Brand ecobee Names FCB Agency of Record
Smart home automation company ecobee has named FCB as its agency of record (AOR), the latter exclusively told ADWEEK. The agency's Canada and Chicago offices will help the brand develop and execute marketing campaigns across all of its channels including creative, content, and social media. It will also oversee ecobee's storytelling to drive awareness. After...

AdWeek News
Feb 12, 2025

How Tide Is Cleaning Up After Captain America and the Red Hulk
Sorry, Tony Stark, but when it comes to the Marvel Cinematic Universe's culinary preferences, guacamole and mango smoothies are in, and shawarma is out. At least, that's the takeout takeaway from the "Collateral Stains" campaign assembled by Tide and Marvel Studios. Launched in January ahead of the Feb. 14 release of Captain America: Brave New...

AdWeek News
Feb 12, 2025

Dr. Squatch Valentine's Bouquet Skips the Red Roses for Horny Goat Weed and Condoms
Since the poet Geoffrey Chaucer linked St. Valentine's Day with the beginning of birds' mating season, the holiday has been synonymous with love, romance, and sex. National Retail Federation data shows that 56% of consumers will buy some sort of gift for a loved one on February 14, and 61% of couples report that the...

AdWeek News
Feb 11, 2025

Fay Fredricks to Co-Anchor KNXV Evening Newscasts Starting in May
Fay Fredricks has been named co-anchor of the 5, 6 and 10 p.m. news at KNXV in Phoenix, Arizona. "I first moved to Arizona after college and have called this amazing place home for most of my adult life," Fredricks said in a statement. "It's the place where my husband and I chose to raise...

AdWeek News
Feb 11, 2025

Sunday, Feb. 9 Evening Cable News Ratings: News Ratings Plunge During Super Bowl LIX
With a total viewership number of 127.7 million in the United States alone, it is easy to see where all the cable viewers went on Super Bowl Sunday. Viewership plummeted while the Big Game unfolded in New Orleans, but the status quo remained the same. Fox News once again had the most total viewers of...

AdWeek News
Feb 11, 2025

Saturday, Feb. 8 Evening Cable News Ratings: Super Bowl Weekend Depresses News Viewership
The onset of the Super Bowl weekend brought a decreased interest in news as all attention turned to the Big Game in New Orleans. Fox News led the way as per normal, while CNN won its battle with MSNBC for second place in the Adults 25-54 demo. As a bonus, it also finished in the...

AdWeek News
Feb 11, 2025

Houston Anchor Isiah Carey Talks About Second DWI Arrest
Fox 26 Houston (KRIV) anchor and host of The Isiah Factor Uncensored, Isiah Carey, is taking time off the air after his DWI arrest on Friday. Carey was arrested for driving while intoxicated last Friday morning, according to Montgomery County jail records. This was Carey's second DWI charge. His first was in October 2018. Montgomery...

AdWeek News
Feb 11, 2025

Reformation Makes Things Official With ‘The Perfect Boyfriend': Pete Davidson
Pete Davidson is known for a lot of things. There's his Saturday Night Live (SNL) stint, his loosely autobiographical movie, The King of Staten Island, and his tattoos (which he's now removed). He's also known for his high-profile dating history. Fellow celebrities ranging from Ariana Grande and Kaia Gerber to Kate Beckinsale and Kim Kardashian...

AdWeek News
Feb 11, 2025

Mars Food and Nutrition Hires Ex-SC Johnson Exec David Jacobs as VP of Marketing
Mars has hired David Jacobs as vp of marketing for its food and nutrition business in North America. The exec brings extensive sales and marketing experience to the CPG. He spent nearly two decades at SC Johnson, most recently serving as its executive director and head of marketing for its North America business. Before that,...

AdWeek News
Feb 11, 2025

Week of Feb. 3 Evening News Ratings: CBS Evening News Experiences Growing Pains
The second week of the reimagined CBS Evening News continued to see audience drop-offs in total viewers and the Adults 25-54 demo. Obviously, it's a marathon and not a sprint for the evening news broadcast, which needs time for existing viewers to adjust to its new format. Maurice DuBois and John Dickerson are co-anchoring the...

AdWeek News
Feb 11, 2025

Shopify Removes Ye's Yeezy Store Following Swastika T-Shirt and Regional Super Bowl Ad
Yeezy.com, Ye's ecommerce website powered by Shopify, has been taken offline after the disgraced rapper reportedly swapped out his entire inventory for one item on Feb. 10: a white T-shirt emblazoned with a swastika, the symbol popularized by Nazis and still used by antisemitic and far-right extremist groups. The move comes after Ye ran a...

AdWeek News
Feb 11, 2025

The Duolingo Owl Is Dead: An Investigation
Duolingo has killed off its unhinged green owl mascot, Duo. The brand confirmed his unexpected demise on social, stating: "Authorities are currently investigating his cause of death and we are cooperating fully. We're aware he had many enemies, but we kindly ask that you refrain from sharing why you hate him in the comments." On...

AdWeek News
Feb 11, 2025

Week of Feb. 3 Morning News Ratings: It's a Photo Finish Between Today and GMA
We are approaching a too-close-to-call point in determining the top morning news show. ABC News' Good Morning America narrowed the gap separating it from NBC News' Today--the reigning No. 1--to just 6,000 total viewers for the week of Feb. 3. The rubber-band nature of this ratings shift may not favor Today, which installed its new...

AdWeek News
Feb 11, 2025

Why You May See Ads on Disney Live Programming, Even If You Have Ad-Free Tier
Streaming platforms are quietly redefining what "ad-free" really means. Even if you're paying for an ad-free experience, companies like Disney and Netflix are reshaping that definition--especially regarding live programming. The shift is particularly noticeable as Disney integrates more live sports, 24/7 channels, and programming from ESPN into its offerings, all of which traditionally include ad...

AdWeek News
Feb 11, 2025

How Hilton Is Turning Fandom Into First-Class Stays
The travel industry is in constant motion--literally and figuratively. Today's consumers crave both high-tech convenience and high-touch human connection, blending personalization with seamless experiences. Mark Weinstein, CMO of Hilton, understands this intersection better than anyone. He joins The Speed of Culture podcast's Matt Britton to share insights on crafting the perfect digital-first booking journey to...

AdWeek News
Feb 11, 2025

Creators Are Increasingly Becoming Bigger Stars but Not at the Super Bowl
The Super Bowl is the one occasion each year when people eagerly anticipate the commercials, curious about the featured personalities and which brands showcase the greatest creativity. This year, most brands relied on well-known celebrities familiar to many households, such as Martha Stewart for Uber Eats, Billy Crystal and Meg Ryan for Hellmann's, and even...

AdWeek News
Feb 11, 2025

So Many White Men Appeared in Super Bowl 59 Ads
The list of famous white men who appeared in ads during Super Bowl 59 is long. It includes Glen Powell, Adam Devine, Harrison Ford, Chris Pratt, Chris Hemsworth, Post Malone, Shane Gillis, Matt Damon, David Beckham, Pete Davidson, Gordon Ramsay, and Barry Keoghan. Tom Brady, Payton Manning, and Matthew McConaughey all appeared in more than...

AdWeek News
Feb 11, 2025

ABC News Live Prime with Linsey Davis Celebrates 5th Anniversary
ABC News Live's flagship newscast, ABC News Live Prime with Linsey Davis, celebrated its fifth anniversary on Monday. And network staff had an in-office celebration to mark the occasion, including remarks from senior executives, a sizzle reel, and the debut of a new studio at ABC's offices at 7 Hudson Square where several of the...

AdWeek News
Feb 11, 2025

Ellen Leyva Announces Her Retirement from KABC After 29 Years
Ellen Leyva is retiring from Los Angeles ABC owned station KABC after 29 years. "Yes, it is bittersweet for me indeed. You would think this would be easier the second time around, but somehow it's not, but here we go. I started here at KABC in 1995 when my oldest daughter was 8 weeks old,"...

AdWeek News
Feb 11, 2025

Agency Wants More from KMOV in St. Louis After Out-of-Context Interview is Used in Investigative Piece
Yesterday, we told you about a story aired by KMOV that used an out-of-context interview as if it were intended to be part of an investigative story. The story in question was about an investigation into the St. Louis Development Corporation, an independent economic development agency, and how it handled COVID loans. The CBS affiliate...

AdWeek News
Feb 11, 2025

Heidi Voight Leaving NBC Connecticut After Ten Years
Heidi Voight is leaving NBC Connecticut after ten years. Voight posted the news to social media, saying she needed to "hit the pause button" on her news career after her mother's murder in 2023. Police in Vermont initially believed Voight's mother, Claudia Voight, died of a medical event. But an autopsy revealed her mother's death...

AdWeek News
Feb 11, 2025

Leadership Through Turbulence: Insights from Maggie Schmerin of United Airlines
Welcome to this episode of the Marketing Vanguard podcast. Today, host Jenny Rooney speaks with Maggie Schmerin, chief advertising officer at United Airlines, who brings eight years of experience at the airline and a background in PR and digital communications from Edelman. In this candid conversation, Maggie discusses United's marketing transformation, the complexities of airline...

AdWeek News
Feb 11, 2025

How Publicis Media Is Betting on Women's Sports
On a muggy morning in New Orleans--the day before the Super Bowl--Publicis Media hosted a brunch with some of the biggest execs in women's sports. The gathering was also a pre-launch party for Women's Sports Connect, a new offering available today from the media agency that'll make it easier for clients to advertise across women's...

AdWeek News
Feb 10, 2025

Super Bowl 59 Is the Most-Watched Ever With 126 Million Viewers, According to Fox
The Eagles blew out the Chiefs, and Fox blew out the ratings record. Today, Fox reports that Super Bowl 59 reached an average of 126 million viewers. Those numbers come from Fox projections, including Nielsen Fast Nationals and Tubi/NFL first-party analytics. With the rating, Super Bowl 59 becomes the most-viewed Big Game ever, beating Paramount's...

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