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AdWeek News
Jan 19, 2021

How to Handle Social Media This Inauguration Week
It seems like more and more, today's social media managers are tasked with making game-time decisions in extremely heavy situations. On the precipice of the inauguration (and not even two weeks past the attack on the Capitol), social leaders are gearing up for what is sure to be another stressful, tense week that could require...

AdWeek News
Jan 19, 2021

This Brooklyn Exhibition Displays the Stories of LGBTQ Seniors
Ronnie Gilliard Ellis Jr. met Earl, his partner of 44 years, in his thirties. But it wasn't until the two were "well over 50" that they began coming out to others as a couple. Now 79 years old, Ellis. Jr remembers growing up in Raleigh, North Carolina as a gay man and hiding his sexuality....

AdWeek News
Jan 19, 2021

Pinterest Rolls Out Dynamic Creative Ad Specialty
Pinterest introduced a new dynamic creative ad specialty Tuesday, enabling brands to work with partners including RevJet, Smartly.io and StitcherAds. The new ad specialty was created with the goal of enabling brands to design performance-driven Pins, with audience-specific messaging, via dynamic creative tools and templates from partners. Advertisers can now generate multiple versions of new...

AdWeek News
Jan 19, 2021

Discord: How to Stop Stickers From Animating
Did you know that Discord allows you to stop stickers from automatically animating as you use the application? You can choose from multiple animation options, depending on your preference. Our guide will show you how this is done. Note: These screenshots were captured in the Discord app on iOS. Step 1: Tap your profile picture...

AdWeek News
Jan 19, 2021

Leaning Into Its Tradition of Purpose, David&Goliath Launches Creative Impact Hub
Anyone who has spent time with David&Goliath founder David Angelo knows he is not short on passion for his work. But Angelo is equally--if not more so--dedicated to a higher purpose. The nonprofit organization Today, I'm Brave, Angelo's brainchild, started with a message of hope for children in Sierra Leone and has grown to empower...

AdWeek News
Jan 19, 2021

Facebook to Appoint Local Representative in Turkey in Compliance With Amended Law
Facebook said it will appoint a legal entity as a local representative in Turkey in order to comply with that country's amendment to its Internet Law No. 5651. The amendment, which Turkey's parliament passed last July, requires social media companies with services accessed from the country over 1 million times daily to appoint permanent representatives...

AdWeek News
Jan 19, 2021

Discord: How to Stop GIFs From Automatically Playing
Did you know that you can stop Discord from automatically playing GIFs as you use the application? Our guide will show you how this is done. Note: These screenshots were captured in the Discord app on iOS. Step 1: Tap your profile picture on Discord's navigation menu at the bottom of the screen. Step 2:...

AdWeek News
Jan 19, 2021

Facebook Puts Hold on Ads for Weapon Accessories, Protective Equipment in U.S.
Facebook put more measures in place over the weekend to safeguard Wednesday's inauguration of President-elect Joe Biden and Vice President-elect Kamala Harris. Vp of integrity Guy Rosen and vp of global policy management Monika Bickert said in an updated Newsroom post that the social network implemented additional measures to monitor for signals of violence or...

AdWeek News
Jan 19, 2021

ViacomCBS Sets March 4 Relaunch Date for Paramount Streamer
ViacomCBS will raise the curtain on its rebranded and expanded streaming service Paramount on March 4, the company said today, marking the latest step for its efforts to compete with OTT heavy hitters like Netflix and Disney . The rebranded service, which will replace the long-operating streamer CBS All Access and will include new originals from...

AdWeek News
Jan 18, 2021

What Next? Adweek's 2021 Outlook for Media, Marketing and Tech
A period of unprecedented change across media, marketing and tech has left the industry with burning questions at the outset of a new year: When is recovery projected, and what factors will affect the timeline? Which sectors will see the most radical changes when all is said and done? And how are marketers, publishers and...

AdWeek News
Jan 18, 2021

What to Expect in Post-Pandemic Production After a Year That Altered Almost Everything
Where We Were Despite the advertising industry's love of embracing technology, there's one thing that really hasn't changed in decades: how ads get shot. Oh sure, the process of filming a spot became more digital and higher-definition over the years, but if you time-traveled from a shoot in 1989 to a shoot in 2019, you'd...

AdWeek News
Jan 18, 2021

What—and Who—Is on Marketers' Minds for 2021?
Toward the end of last year, we asked readers to share their thoughts about 2021. We received dozens of responses from #MarketingTwitter, women's marketing groups and our Adweek Mentee Program. What would keep working? What would keep changing? Many of them believe recovery will happen this year. So, there's that to look forward to: optimism...

AdWeek News
Jan 18, 2021

Editor's Letter: You Have Questions. We Do, Too
When we were living the pandemic in two-week increments back in March, holding out hope that we'd return to "regular life" soon and that this whole quarantine was a blip, our newsroom started filming a daily TV show called Adweek Together. Dozens of guests came on to share their thoughts, frustrations and triumphs in the...

AdWeek News
Jan 18, 2021

From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride in 2021
Where We Were As 2020 began, the television industry was focused on launching new streaming services to keep pace with Netflix while simultaneously trying to stop audiences from abandoning linear TV. A year later, everything has been transformed as a result of Covid-19. And yet, at the same time, nothing has really changed. Yes, the...

AdWeek News
Jan 18, 2021

Changes Already in Motion for Brands a Year Ago Will Only Accelerate in 2021
Where We Were There are a lot of words that could be used to describe 2020--"unprecedented," for one; "pandemic" is an obvious choice. But if you're a brand, the word that best encapsulates the year is "pivot." Pivoting is precisely what brands, big and small and across categories, had to do starting in March. The...

AdWeek News
Jan 18, 2021

‘Agility in Their DNA': How Media Companies Will Lean Into Their Strengths
Where We Were Last year started off with publishers in a quandary about how to maintain their programmatic advertising businesses beyond 2022, when Google would end its support of third-party cookies in its Chrome browser. But by March, as a pandemic hit, publishers had to deal with the fallout, including a volatile ad market, adverse...

AdWeek News
Jan 18, 2021

Ad Tech Is Primed for Its Own Roaring '20s
Where We Were Prior to the Covid-19 pandemic, Google rocked the ad-tech world when it confirmed it would drop support for third-party cookies, the common currency for programmatic trading, in its Chrome web browser in 2022. After Adweek first reported that Google was contemplating the changes in March 2019, imitating policies in Apple's Safari, the...

AdWeek News
Jan 18, 2021

After a Year of Turmoil, the Future of Agencies May Well Be Bright
Where We Were When 2020 started, several problems were bubbling under the surface for agencies: bloated organizations, brands moving away from the agency-of-record model, in-housing, consultancies, consolidation of publishing and a lack of diversity. Agencies sensed their relevance was dwindling, and they started to make changes--not necessarily very quickly, but there were signs of forward...

AdWeek News
Jan 18, 2021

How to Impact Diversity When All Brands Are at Stake
As marketing professionals, we are uniquely positioned to shape how people think, see themselves and view the world. Marketing has the power to influence culture; this is a power we should not take lightly. Our storytelling exposes people to perspectives. We decide what stories get told. We decide what stories don't get told. We decide...

AdWeek News
Jan 18, 2021

Brandweek Sports Summit Masterclass: Growing Your Career in Sports
During the 2020 Adweek Sports Marketing Summit and Upfronts, three incredible sports league CMOs share the personal stories and tips for success that helped them climb the sports marketing ladder and have fun while doing it. Lesson 1: From Ball Girl to CMO: Keys to the GameTaught by Melissa M. Proctor, Chief Marketing Officer, Atlanta...

AdWeek News
Jan 18, 2021

Atlanta Hawks CMO Melissa Proctor on Partnering with Nike in Honor of Dr. King
I first met Melissa Proctor, CMO of the Atlanta Hawks, when she taught a Masterclass at Brandweek Sports Marketing Summit alongside Adam Grossman, CMO of the Boston Red Sox and Julian Duncan, CMO of the Jacksonville Jaguars. I was blown away from the first minute, I knew I had to have her as a guest...

AdWeek News
Jan 18, 2021

This Limited Edition Collection Honors the Legacy of Dr. Martin Luther King, Jr.
On the 35th anniversary of the federal holiday celebrating his birthday, lifestyle brand Kith has partnered with the estate of Dr. Martin Luther King Jr. and the New Yorker to produce a limited-edition apparel collection to honor Dr. King's life and legacy. According to a press release, the collection includes shirts and sweatshirts with graphics...

AdWeek News
Jan 18, 2021

4 Super Bowl Ad Missteps Brand Should Avoid
I've been covering Super Bowl for years and seen how advertisers have embraced purposeful messages or good-vertising like bees around a honeypot. Money talks. If you're willing to go deep into your pockets and take the public stage for Super Bowl, you better have something more on heart than "Look at how good we are,"...

AdWeek News
Jan 18, 2021

Taboola Gets Into the Stories Game With Beta Release of Taboola Stories
Content discovery platform Taboola became the latest platform to embrace the stories format with Monday's beta rollout of Taboola Stories. Advertisers will have access to the stories format first popularized by Snapchat and later embraced by Instagram, Facebook and other social platforms, but with the content living on the sites of trusted publishers, rather than...

AdWeek News
Jan 18, 2021

Wallace and Gromit Embark on an Augmented Reality Adventure in Inventive New Game
Classic cartoon duo Wallace and Gromit will venture from their clay-mation world into ours as part of a new augmented reality experience that aims to push the boundaries of tech-driven storytelling. The interactive app, Wallace and Gromit: The Big Fix Up, makes use of city-scale AR gameplay, extended-reality portals and comic strips as it walks...

AdWeek News
Jan 16, 2021

What We Can Learn from the Mistakes Made in 2020
Like all industries, the agency world was not left unscathed by the catastrophic year 2020. Agencies big and small had to learn how to serve their clients, pitch new business and create engaging new work, all from the comfort of their homes. Not an easy task, to be sure, but most of them figured it...

AdWeek News
Jan 15, 2021

In One Continues Shot, VWs Hypnotic Ad Tells the History of Transportation
Car brand Volkswagen taken a look back through history as inspiration for its latest cinematic spot "The Wheel," which promotes its new electric model as like the latest step in the evolution of transportation. The spot, by Johannes Leonardo, was shot in one take and features the use of a zoetrope--an old fashioned, pre-motion picture...

AdWeek News
Jan 15, 2021

WhatsApp Pushes Back Feb. 8 Deadline to Accept Its New Terms
WhatsApp responded to pushback over the new terms of its recent update, postponing the Feb. 8 deadline it had initially imposed for users to review and accept the terms. Despite attempts earlier this week to clarify details of its new terms and reassure users that neither WhatsApp nor parent company Facebook can see their messages,...

AdWeek News
Jan 15, 2021

Social Campaign For THC-Spiked Drink Cleverly Treads The Line On Paid Weed Ad Rules
A cannabis-infused drink called Cann may have created a new ad genre--ASMR for the eyes--with a social campaign that features helium balloons floating skyward, a guy being tickled with ostrich feathers and a woman running her hands through thick shag carpeting. The mood-elevating posts "allude to the product's benefits," said Sarah Betts, creative director at...

AdWeek News
Jan 15, 2021

Walgreens and Mattel Share How Their Brands Have Evolved at CES 2021
In a special edition of CMO Moves from the CES C-Suite track, Adweek Chief Community Officer Nadine Dietz sat down with Vineet Mehra, Global Chief Marketing Officer and Chief Customer Officer-Walgreens Boots Alliance, and Lisa McKnight, SVP and Global Head of Barbie & Dolls Portfolio-Mattel, Inc. who not only pivoted their communication strategies during the...

AdWeek News
Jan 15, 2021

At CES 2021, Marketers Discuss Pandemic-Related Trends—and What to Expect Next
Despite 2021's chaotic first impression, marketers from across the industry are still finding ways to be optimistic about the coming year. While the pandemic has upended countless plans and expectations, there are other consumer trends that only accelerated in 2020. And in a moment when unprecedented events seem to come a dime a dozen, identifying...

AdWeek News
Jan 15, 2021

Facebook, NYU Langone Health Use AI to Predict Health of Covid-19 Patients
Facebook's use of machine learning to predict the types of content users are most interested in seeing in their News Feeds has been chronicled often through the years, but the social network is also working on potential ways to predict the treatment and resource needs of Covid-19 patients as part of its ongoing collaboration with...

AdWeek News
Jan 15, 2021

Why Fox Sports Put a Billboard Saluting North Carolina Fans in Duke Territory
Just over 11 miles separate Chapel Hill and Durham, N.C., homes to fierce basketball rivals the University of North Carolina and Duke University, respectively. While the flames of that rivalry hardly require any further stoking, a new billboard in Durham may do just that. Fox Sports encouraged college basketball fans to vote via Twitter last...

AdWeek News
Jan 15, 2021

These 5 Priorities Reshaped Walmart's Business in 2020
Retailers like to say there was no playbook for 2020, and that's certainly true of Walmart. At CES 2021 this week, president and CEO Doug McMillon outlined how exactly the retailer proceeded amid a year of upheaval, with priorities shifting as 2020 progressed. While navigating the pandemic, then the summer's racial justice protests, six priorities...

AdWeek News
Jan 15, 2021

Inside Marc Lore's Walmart Legacy
Marc Lore, the ecommerce pioneer who figured out how to ship cat litter without a loss and lured customers with discounts even Amazon doesn't offer, is leaving Walmart at the end the month. According to an 8-K filing with the SEC, Lore's last day as president and CEO of Walmart U.S. ecommerce is January 31,...

AdWeek News
Jan 15, 2021

Mother Launches Its Own Media Agency
They grow up so fast. Mother is ready to introduce its media agency offspring to the world. Media by Mother is opening as part of Mother's U.S. operations and will initially be located in Mother New York's Gowanus office opening in April, while also building a presence in Los Angeles. The independent media agency will...

AdWeek News
Jan 15, 2021

‘Some Form of Programmatic' Is the Future of All Advertising, Says Marc Pritchard
Three of advertising's top executives believe there's no going back to the way business was done before the Covid-19 outbreak. Nearly a year after the pandemic fully hit the U.S., leaders from Procter & Gamble, NBCUniversal and advertising technology firm The Trade Desk all emphasized the rise of data-driven ad buying and noted how the...

AdWeek News
Jan 15, 2021

How a Column on Happiness Inspired The Atlantic's 2021 Event Strategy
Starting a regular column at the beginning of a pandemic about how to find happiness is a pretty sure bet. What The Atlantic didn't expect was how it would pave the way for its approach to virtual events in 2021. The Atlantic's How to Build a Life column by author Arthur Brooks, launched in April...

AdWeek News
Jan 15, 2021

Alicia Tillman Steps Down as SAP Global CMO as the Company Makes Two Executive Appointments
The marketing department at software giant SAP is under new leadership. Alicia Tillman announced this morning on LinkedIn that she will step down from her role as global chief marketing officer for SAP at the end of February. The company also announced today that it has made two top-level hires, both of whom will join...

AdWeek News
Jan 15, 2021

Discord: How to Turn On Dark Mode
Did you know that Discord features both light and dark visual themes? You can switch between them at any time. Our guide will show you how this is done. Note: These screenshots were captured in the Discord application on iOS. Step 1: Tap your profile picture on Discord's navigation menu at the bottom of the...

AdWeek News
Jan 15, 2021

Twitter Shares Its Plans to Protect and Present Inauguration Day
Twitter detailed its plans for Inauguration Day Wednesday, Jan. 20, both in terms of protecting the public conversation and giving people a way to view and follow the events, and the social network also reiterated details about the transfer of institutional White House accounts from the outgoing administration to the incoming administration. The company wrote...

AdWeek News
Jan 15, 2021

How Will the Pandemic Impact Super Bowl 2021's OOH Advertising?
Super Bowl host cities normally get flooded with out-of-home ads leading up to the Big Game. However, this year OOH advertising might look different for Super Bowl 55 host city Tampa as rising Covid-19 numbers will likely lead to a significant decrease in attendance. NFL commissioner Roger Goodell said the league plans to have as...

AdWeek News
Jan 15, 2021

WandaVision Ushers In Streaming's Franchise-Dominated Future
A month before Disney was officially unveiled, a message for Marvel fans trickled out: Get ready to pay if you want to understand what's happening in future movies. That edict, delivered by Marvel chief creative officer Kevin Feige in an oft-cited Bloomberg interview, is finally coming to fruition. WandaVision, an exploration of the relationship between...

AdWeek News
Jan 15, 2021

Group Nine's Blank-Check Company Goes Public, Seeks to Raise $200 Million
Digital media publisher Group Nine Media, whose brands include Thrillist, NowThis, The Dodo and Seeker, is readying itself for a buying spree. After forming a special purpose acquisition company (SPAC) last month, the publisher began trading today. It has set out an initial public offering of 20 million units at $10 apiece, for total gross...

AdWeek News
Jan 15, 2021

Group Nine's Blank-Check Company Goes Public, Seeks to Raise $200M
Digital media publisher Group Nine Media, whose brands include Thrillist, NowThis, the Dodo and Seeker, is readying itself for a buying spree. After filing a special purpose acquisition company last month, the publisher began trading today. It has set out an initial public offering of 20 million units at $10 apiece, for total gross proceeds...

AdWeek News
Jan 15, 2021

4 Health Innovations From CES 2021 Influenced by the Pandemic
After almost a full year since the start of the global health pandemic, it's fitting that tools for monitoring health are piquing consumers' interests more than usual. The annual CES conference is being held virtually for the first time in its history. Despite the virtual setting, the usual products and innovations expected have been front...

AdWeek News
Jan 15, 2021

How Should Brands Make Up for 2020 With Super Bowl Spots?
Super Bowl ad-buying season got off to a slow start due to pandemic-related uncertainty regarding game schedule as well as public mood. Buys recently accelerated as brands realized that the sports-viewing audience is still highly active. After deciding to go all-in on the Super Bowl despite the initial hesitancy, there are still momentous decisions brands...

AdWeek News
Jan 15, 2021

Agency Network 180 Opens New York and MENA Offices
Creative agency 180 is expanding its global reach. The Omnicom-owned shop is opening three new offices: one in New York and two in the Middle East/North Africa (MENA). 180's MENA offices will be based in Dubai and Doha, Qatar. They will join the agency's current offices in Amsterdam and Los Angeles. 180 New York will...

AdWeek News
Jan 15, 2021

Ajax Shares the Finer Points of Marketing an American Spray Cleaner to European Consumers
Regional variations are nothing new in branding, especially when it comes to selling to overseas markets. Film fans may remember the famous scene in Pulp Fiction where Vincent (John Travolta) translates the name of an iconic fast food menu item for his fellow hitman, Jules (Samuel L. Jackson). As Vincent explains, if you go to...

AdWeek News
Jan 15, 2021

Taco Bell Learns: Captions Matter; A Cheesy Crime: Friday's First Things First
As Taco Bell Brings Back Potatoes, a Plant-Based Partnership With Beyond Is in the Works Yesterday, Taco Bell announced the impending introduction of plant-based menu items, which it will launch thanks to a partnership with Beyond Meat. [Learn about the menu items and why the brand is launching them now.] The chain also touted the...

AdWeek News
Jan 15, 2021

Dollar General to Pay Hourly Workers to Receive Vaccine
Retailers have the legal right to require employees to get vaccinations to ensure a safe workplace. But Dollar General is taking a different approach by offering to pay its hourly staffers to get the Covid-19 vaccine once it is available instead. Frontline workers--which Dollar General employees would qualify as--are in line to be the next...

AdWeek News
Jan 15, 2021

In Doritos' Super Bowl Teaser, Jimmy Kimmel and Mindy Kaling React to a Mystery Guest
Has anyone checked in on the Matthews lately? Broderick, McConnaughey, Perry, how are you all feeling--dimensionally speaking? In a new teaser for Doritos' 2021 Super Bowl ad, the brand indicates that a mysterious Matthew may have opted for a simpler way of being in the world. On the set of what appears to be Jimmy...

AdWeek News
Jan 15, 2021

The Trade Desk's Unified ID 2.0 Counts SpotX as Another Supporter
The demise of the third-party cookie as an effective online advertising tool is 12 months away. The Trade Desk-led initiative, Unified ID 2.0, is fast-emerging as a North Star for the industry's independent players, with SpotX now among its supporters. SpotX brings the number of independent outfit supporting Unified ID 2.0 to 11 after it...

AdWeek News
Jan 14, 2021

Consumers Are Fine With Politics in Super Bowl Ads—But Mass Appeal Matters
2017 is likely considered the watershed moment for brands to take stands in their Super Bowl advertising. The most prominent example was 84 Lumber, a brand that made a bold statement about immigration, seemingly out of nowhere. Airbnb and Coca-Cola promoted diversity and unity, Audi went after the gender pay gap and Kia had a...

AdWeek News
Jan 14, 2021

The Guardian Hires New Editor for Diversity, Equity and Inclusion
Susan Smith Richardson has been named deputy editor for diversity, equity and inclusion at the Guardian US, the latest publication to add DEI coverage to its masthead. The position will involve developing coverage on "race and identity, power and inequality," as well as bringing diversity and inclusion to editorial sourcing, audience and recruitment, according to...

AdWeek News
Jan 14, 2021

Facebook Files Lawsuit Over Data Scraping in Portugal
Facebook and Facebook Ireland filed a lawsuit in Portugal against two individuals for scraping user profiles and other data from its website, calling their actions a violation of the social network's terms of service, as well as Portugal's Database Protection Law. Director of platform enforcement and litigation Jessica Romero said in a Newsroom post Thursday...

AdWeek News
Jan 14, 2021

Media Rating Council Accredits Google's Ads Data Hub
Google said Thursday that its Ads Data Hub was accredited by the Media Rating Council for SIVT-filtered (sophisticated invalid traffic), rendered and viewable video ad impressions and TrueView views generated via the Ads Data Hub user interface and application-programming interface. The company added that as of Thursday, Comscore, DoubleVerify, Dynata, Kantar, Integral Ad Science, Moat...

AdWeek News
Jan 14, 2021

Delta Keeps Middle Seat Ban in Hopes of Spring Recovery
The middle seat--undeniably the worst one, pandemic or not--will remain empty on Delta Air Lines, as the carrier has done since the pandemic took hold last year. Even as competitors have started filling middle seats again, Delta has held firm on its ban and will continue to do so until at least through March. On...

AdWeek News
Jan 14, 2021

The Secret Behind NTWRK CEO's Success: Asking for Forgiveness
The success of Aaron Levant's mobile-first video shopping platform NTWRK that launched in 2018 may have taken the retail industry by storm, but for those familiar with the NTWRK CEO's entrepreneurial spirit, this was simply another notch under his business-owning belt. The mastermind and investor behind numerous successful ventures like Truff Hot Sauce and Agenda...

AdWeek News
Jan 14, 2021

Where Taco Bell's Potato CEO Failed
Taco Bell CEO Mark King, as a talking potato, was clear and candid in explaining why potatoes had been removed from the lineup in the first place. His video, complete with filter, had a very fun young vibe to it. It even featured popular sound effects like the DJ airhorn and a chime that played...

AdWeek News
Jan 14, 2021

Next-Tech Leaders Share How They're Navigating Rapidly Changing Consumer Needs at CES 2021
The demands of the pandemic era have forced both introspection and innovation among digital brands. For marketers, that means knowing when to push the envelope and and when to play it safe in an unpredictable market. At the CES event "Consumer-Driven Demands on Next-Gen Tech," speakers from Snap, Universal Music Group, Visible and TimeHop acknowledged...

AdWeek News
Jan 14, 2021

Ikea's New U.S. App Bridges At-Home and In-Store Shopping
Ikea is investing in digital. This week, the Swedish home furnishings retailer introduced a new app for the U.S. market. The app allows customers access to their digital Ikea Family card to pay for purchases and request either home delivery or curbside pickup, while also providing product recommendations for inspiration. "At Ikea, we are on...

AdWeek News
Jan 14, 2021

How Covid-19 Has Changed The CW—and When Its Schedule Could Return to Normal
Last May, while several broadcasters were still holding out hope that they would be able to have a normal fall season despite the pandemic-related production shutdowns, The CW was one of the first networks to throw in the towel. The network said it would delay its 2020-21 TV season until January 2021--when most of its...

AdWeek News
Jan 14, 2021

Oculus From Facebook to Add Multi-User Accounts, App Sharing
Oculus From Facebook said two of the most requested features from its virtual reality community will become an actual reality in February. The social network's VR unit will add multi-user accounts, or the ability for multiple accounts to log into a single headset, and app sharing, enabling users to share applications with other people on...

AdWeek News
Jan 14, 2021

WPP Hires Rob Reilly as Global Chief Creative Officer
WPP has hired Rob Reilly to serve in the new role of global chief creative officer. He joins from McCann Worldgroup, where he's been global creative chairman since 2014. He's taking on his new position as the holding company, which owns agencies including AKQA Group, Ogilvy and VMLY&R, continues its turnaround plan that CEO Mark...

AdWeek News
Jan 14, 2021

This Verizon-Powered Virtual Art Experience Brings The Met to You
Museums in New York are open with Covid-19-compliant rules, staggered entry and limited capacity. But art lovers still might not feel comfortable going to see their favorite galleries during a pandemic, so Verizon and The Metropolitan Museum of Art developed a unique new way to experience the museum from home. The art of un-framing The...

AdWeek News
Jan 14, 2021

Patrick Mahomes Led NFL Players in Engagement on Facebook, Instagram, Twitter in Past 6 Months
The National Football League Players Association and Opendorse, its social media activation partner, released a new edition of their Influencer Hot List of the most social National Football League players. The new list covers overall engagement, growth rate and consistency of activity across Facebook, Instagram and Twitter from June 1, 2020, through Jan. 3, 2021....

AdWeek News
Jan 14, 2021

TikTok: How to Block Someone
Did you know that TikTok allows you to block users if you don't want them to be able to see your profile or content? Our guide will show you how this is done. Note: These screenshots were captured in the TikTok application on iOS. Also note that once you block someone, not only will they...

AdWeek News
Jan 14, 2021

Lotame's Online Identifier Is the Latest to Gain Adoption
Another day, another identifier. Lotame is seeing adoption of its Panorama ID, the ad-tech outfit's answer to the deprecation of third-party cookies. Publisher Advance Local is supporting the ID, while Magnite and Sovrn are among the first supply-side platforms passing along Lotame's identifier. Lotame is among a handful of vendors pushing an identity product in...

AdWeek News
Jan 14, 2021

Ashton Kutcher Is Primed to Crack a Cheetle-Coated Case in Cheetos' New Super Bowl Teaser
It's a social scourge more common than any good-hearted person would like to believe. But it's true: nearly half of Americans admit to sneaking snacks from their loved ones. The news gets worse. Of those 48% who admit to sneaking snacks from friends and family, according to a recent poll by Morning Consult, one-in-four admit...

AdWeek News
Jan 14, 2021

As Taco Bell Brings Back Potatoes, a Plant-Based Partnership With Beyond Is in the Works
The march of fake meat continues at the country's fast food chains, with Taco Bell being the latest to join a movement that already includes its sister restaurants KFC and Pizza Hut. Taco Bell, which has long touted its vegetarian-friendly options but was a curious holdout on plant-based protein, will work with Beyond Meat on...

AdWeek News
Jan 14, 2021

Trump's Great Deplatforming; The World's Most Expensive Art Piece: Thursday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The Great De-Platforming Continues: Snapchat Permanently Bans Donald Trump Ever...

AdWeek News
Jan 13, 2021

Jack Dorsey on Twitter's Donald Trump Ban: ‘Was This Correct?'
Twitter CEO Jack Dorsey did some soul-searching through a series of tweets on one of the most important decisions he has ever been tasked with reaching: the permanent ban of outgoing President Donald Trump's @realDonaldTrump account. Dorsey's 13-tweet thread Wednesday evening went from defending the ban, to lamenting its effects on the public conversation, to...

AdWeek News
Jan 13, 2021

This ‘Climate Crisis Font' Shrinks as the Polar Ice Caps Melt
Climate change is happening. And it's predicted to happen even more rapidly unless major polluting economies, and the people living within them, curb their planet-heating habits quickly. To raise awareness of the need for change Finnish newspaper Helsingin Sanomat and frequent agency partner TBWA\Helsinki has created a free-to-download font that can be size-adjusted on a...

AdWeek News
Jan 13, 2021

The Great De-Platforming Continues: Snapchat Permanently Bans Donald Trump
There's hardly any social media platform left that will have President Donald Trump. Snapchat permanently banned Trump on Wednesday, a move the company said is in the best interest of "public safety" and its entire community. "Last week we announced an indefinite suspension of President Trump's Snapchat account, and have been assessing what long term...

AdWeek News
Jan 13, 2021

New LinkedIn Marketing Labs Courses Made Available to Members
LinkedIn opened the doors Wednesday to free online learning center LinkedIn Marketing Labs, which provides curated courses for marketers looking to use the platform's tools to reach and engage with professionals. Customer marketing manager Renee Lowe said in a blog post that the courses included in LinkedIn Marketing Labs are specially curated by in-house experts...

AdWeek News
Jan 13, 2021

In Its Latest Freewheeling Ad, Harmon Brothers Cast a 1,300-Pound Grizzly
If one wants to illustrate "hearty," then the lumberjack/forest milieu is certainly one way to go. For pancake mix maker Kodiak Cakes, a big bear and plenty of beards in the Harmon Brothers' short film for the brand lands right in the sweet spot. The Utah-based social media ad agency previously brought us the infamous...

AdWeek News
Jan 13, 2021

One-Half of Online Harassment Victims Attributed Their Experiences to Political Differences
Political differences are a driving force behind online harassment, as a new study from Pew Research Center found that 41% of U.S. adults have personally experienced some form of online harassment, and one-half of that group attributed that behavior to politics. The think tank surveyed 10,093 U.S. adults online from Sept. 8 through 13, 2020,...

AdWeek News
Jan 13, 2021

The 3 Biggest Trends That Should Be on Every Marketer's Radar for 2021
Advertisers and marketers are familiar with disruption. But in 2020, disruption wasn't dictated by a new medium. Instead, marketers and advertisers had to make massive adjustments to existing efforts to reflect a new reality. In 2021, privacy and regulation will continue to shape ad tech, the presence of ad fraud will continue to drain ad...

AdWeek News
Jan 13, 2021

Checkers Monster Truck Crushes Everything That Sucked About 2020 (and That's a Lot)
Just before the end of 2020, Pew released an unsurprising survey that when it comes to everything from the economy to the coronavirus and the presidential election, the people of the United States more or less agree on... nothing. "Americans," the report's authors wrote, "have rarely been as polarized as they are today." Two weeks...

AdWeek News
Jan 13, 2021

Natural Light's $470 Million Art Installation Is a Commentary on the Student Debt Crisis
When looking back on your college years, what's the first thing that comes to mind? Parties, football games, a friend group, your favorite professor? For many of the 45 million American college grads who left campus saddled with debt, the stress of repaying hefty student loans runs the risk of eclipsing those happy moments of...

AdWeek News
Jan 13, 2021

Philo, Which Streams Discovery's Cable Networks, Isn't Worried About Discovery
Since 2017, Philo has differentiated itself from other virtual MVPD offerings by focusing exclusively on entertainment and lifestyle programming, including streaming more than a dozen of Discovery Inc.'s cable networks. So it would seem likely that Philo seems threatened by a new streaming rival, that also boasts a hefty amount of Discovery programming: Discovery , the...

AdWeek News
Jan 13, 2021

How to Reduce AI Bias Like Google Does
Social movements of the past year have helped shine a light on the many ways in which human bias can creep into the algorithms that influence a growing portion of our everyday lives--despite the developer's own lack of malicious intention. During a panel at CES on Tuesday, Google's head of product inclusion, Annie Jean-Baptiste, shared...

AdWeek News
Jan 13, 2021

If You're Struggling With Going Vegan, This Relatable Ad About Sneaking Cheese Is for You
LONDON--Whether you're trying to lose weight, get fit, read more, learn more or take up a new hobby this year, January is the month when everybody tries to push themselves to generally be better. For an increasing number of people each year, that means eating in a more environmentally conscious and healthy way by cutting...

AdWeek News
Jan 13, 2021

Warner Bros.' Simultaneous Film Releases Need New Success Metrics, CEO Says
As the Covid-19 pandemic continues to upend the entertainment industry's playbook, WarnerMedia's Ann Sarnoff is on the hunt for a new set of industry measurement tools--traditional box-office figures be damned. Sarnoff, the chair and CEO of WarnerMedia's studios and networks division, said that the pivot to streaming, and Warner Bros.' move to release its 2021...

AdWeek News
Jan 13, 2021

CES 2021: What Happened in Vegas Stays on Pinterest
As has been the case for most major events since last March, screens are replacing the Las Vegas Convention Center for CES 2021, and Pinterest is helping brands on its platform re-create the CES experience on those screens. Pinterest said its top customers are using its platform to share the full-in person experience of CES...

AdWeek News
Jan 13, 2021

Cruise Lines Still Awaiting Guidance From CDC to Set Sail
Although they haven't carried a single U.S. passenger since late March, the cruise industry is still staying afloat--by burning cash at historic levels. Preliminary earnings reports for the last quarter of 2020 show the Carnival Corporation lost $2.2 billion in Q4, or about $500 million per month. And there's no end in sight to the...

AdWeek News
Jan 13, 2021

RBI Global CMO Fernando Machado Takes Us Inside Burger King's ‘Timeless' Rebrand
Fernando Machado is a name that is synonymous with bold marketing. From his time as global CMO for Burger King for nearly 6 years, Fernando and team--both internal and agency partners--served up some of the most creative and daring campaigns, including Whopper Detour and Moldy Whopper. Campaigns that not only proved how bold the brand...

AdWeek News
Jan 13, 2021

Lockdown-Driven OTT Growth a ‘Double-Edged Sword' for Streamers
The ongoing Covid-19 pandemic has been good for streaming services. Sort of. It's been well-documented that the still-raging pandemic has served as an accelerant to consumer streaming adoption, especially among older viewers. But media and streaming executives who convened at CES 2021 this week said that while shutdowns have helped drive adoption and viewership spikes,...

AdWeek News
Jan 13, 2021

Pandemic Gains Lead to First-Time Super Bowl Ads for Brands
The 2021 Super Bowl is set to be unlike any other, thanks to the ongoing pandemic that will change almost everything about how the game is executed on the ground. And it turns out, the pandemic is impacting the Big Game broadcast, too, with multiple brands that performed well financially over the past year opting...

AdWeek News
Jan 13, 2021

How Dick's Sporting Goods Thrived During the Pandemic
We've heard a lot about the successes of Amazon and Walmart as essential retailers during the pandemic, but it's time to add another to the list: Dick's Sporting Goods. After shutting down its 720 U.S. locations in March, the retailer nevertheless saw both revenue and comparable store sales increase 23% in Q3. At CES on...

AdWeek News
Jan 13, 2021

Ogilvy Hires James Kinney to Serve as Global DEI Lead
As agencies continue to make pledges and plans to combat systemic racism internally, Ogilvy has brought in a new DEI lead to help it achieve it make progress. The WPP-owned agency has hired James Kinney to serve as global chief diversity, equity and inclusion officer. He takes over responsibilities previously held by Donna Pedro, who's...

AdWeek News
Jan 13, 2021

TikTok Tightens Up Privacy Settings for Users Under 18
TikTok Wednesday implemented several privacy and safety measures aimed at protecting its users under the age of 18. The default privacy setting for all registered accounts for users between the ages of 13 and 15 was set to private, meaning that only people approved by those users can view their videos. The comment setting for...

AdWeek News
Jan 13, 2021

Tension Between Privacy and Competition Exposed in Google's Latest Regulatory Probe
The global wave of privacy legislation has led to the curtailment of ad targeting, but its effects on the online landscape are much broader than that. The latest investigation into Google's proposed web browser changes exposes the trade-offs lawmakers concerned with consumer protection and regulators looking to preserve competition will have to ponder. Last week...

AdWeek News
Jan 13, 2021

YouTube Forms Health Partnerships Team
YouTube formed a new health partnerships team to address the evolving digital health needs of consumers and continue connecting people with credible health information. The team is being led by new director and global head of healthcare and public health partnerships Garth Graham, who joined the Google-owned video site from CVS Health, where he served...

AdWeek News
Jan 13, 2021

Marketing Platform Klaviyo Now Offers PrestaShop Integration
Marketing automation platform Klaviyo has integrated with PrestaShop, an open-source ecommerce platform used to build online shops. The new partnership allows ecommerce merchants to automate personalized marketing and communications to customers using their data from transactions on PrestaShop. The integration also expands Klaviyo's reach among merchants in European countries and other international markets. Klaviyo, which...

AdWeek News
Jan 13, 2021

App Annie: Mobile Ad Spending Hit $240B in 2020
Mobile data and application analytics company App Annie released its State of Mobile 2021 report, which analyzed the ways consumers interacted with mobile apps in 2020. According to the report, new app downloads, app store spending, daily time spent and mobile ad spending all increased in 2020 when compared with 2019. For instance, mobile ad...

AdWeek News
Jan 13, 2021

6 Retail Trends to Expect in 2021
It's been nearly a year since the Great Toilet Paper Shortage of 2020 resulted from panicked consumers fortifying their homes in response to the uncertainty of a global pandemic. Thereafter, we saw store closures and bankruptcies, along with innovations like curbside pickup and contactless payments as the retail industry struggled--and then pivoted--to serve customers who...

AdWeek News
Jan 13, 2021

Facebook Introduces Business Equality Resource Center
Facebook introduced a new Business Equality resource center for businesses focused on diversity, equity and inclusion. The social network said in a blog post that the site contains information on steps businesses need to take to create a more inclusive and diverse environment, accelerate inclusive representation in advertising and media, expand economic mobility for diverse...

AdWeek News
Jan 13, 2021

‘The Balkanization of the Internet': Amazon, Google and Twitter on Privacy Laws
Data privacy has taken center stage in recent years, as the European Union and the state of California have each adopted landmark consumer protection laws that have paved the way for wide-scale change. And while major tech companies are still adjusting to a growing patchwork of regional regulations, they are also readying for a potential...

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