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Jan 13, 2026
The deal follows a competitive RFP process—and a fraud scandal.
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Jan 12, 2026
The Unilever and SheaMoisture vet will oversee brands including Papatui and Project Rock.
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Jan 12, 2026
The brewer will feature Budweiser, Bud Light, and Michelob Ultra across several Super Bowl 2026 commercials.
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Jan 12, 2026
AI's trial phase is over for both brands and agencies. After many pilots and proofs of concept, AI is starting to rewire marketing operations, governing everything from production and media […]
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Jan 12, 2026
This post was created in partnership with Kantar The question of whether a brand should remain consistent or innovate is as old as time. But the truth is, to stay […]
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Jan 12, 2026
The TV industry has a revolving door of executives at Paramount, Netflix, and more.
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Jan 12, 2026
This post was created in partnership with Moloco Are Google AI overviews wreaking havoc on your brand's discovery strategy? How likely is it that AI might make your brand's offers […]
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Jan 12, 2026
This post was created in partnership with CVS Media Exchange Even in the digital age, in-store environments can be impactful and important touch points for brand influence. During a CES […]
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Jan 12, 2026
This post was created in partnership with Zeta Global Identity, intelligence, and superintelligent agents are redefining the marketing ecosystem. During a CES 2026 ADWEEK House session co-hosted with Zeta Global, […]
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Jan 12, 2026
Fox News was still the most-watched cable news network during primetime and total day.
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Jan 12, 2026
This post was created in partnership with Monks and Leonardo.Ai If everyone can generate a masterpiece in seconds, the masterpiece itself is no longer the point—the why behind it is. […]
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Jan 12, 2026
This post was created in partnership with Cadent AI is everywhere, but can it be seamlessly integrated into marketers' complex workflows? During a CES 2026 ADWEEK House session co-hosted with […]
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Jan 12, 2026
This post was created in partnership with Xbox Will Pac-Man one day chomp on branded fruit? That may be a stretch, but gaming is providing advertisers with new opportunities to […]
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Jan 12, 2026
The account win arrives at a pivotal moment for WPP, which is under pressure to prove out value after months of worse than expected financial performance.
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Jan 12, 2026
Under a multi-year deal, Google's AI models and cloud infrastructure will underpin Apple's AI tools and features the iPhone maker is rolling out later this year
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Jan 12, 2026
This post was created in partnership with Cash App Key takeaways As Gen Z opts out of traditional paths—from careers and advertising to how they build identity and community—brands must […]
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Jan 12, 2026
This post was created in partnership with Chase Media Solutions Key takeaways What does it mean to build consumer trust in an era of data overload and cultural fragmentation? Today's […]
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Jan 12, 2026
This post was created in partnership with SmartCommerce Key takeaways When consumers see products they want across various media platforms, they often want to just click and purchase, not comparison […]
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Jan 12, 2026
Mark Ritson is launching the ADWEEK MiniMBA in Marketing this April, a ten-week, MBA-level program designed for senior managers who either never received proper marketing training or need a serious refresher.
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Jan 12, 2026
Toy giant's first big AI push comes from its Lego Education arm.
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Jan 12, 2026
Liquid Death and e.l.f. Cosmetics reunite with a goth musical and lip balm collection.
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Jan 12, 2026
In a climate where most brands would give anything for a case study boasting 10x growth, PacSun recently hit the ultimate benchmark: 200,000 pairs of jeans sold via TikTok, generating […]
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Jan 12, 2026
Founded by former Google executive Justin Inman, Emberos aims to help brands understand and shape how they appear in AI chatbot searches
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Jan 12, 2026
The agency won AOR status for the chipmaker's Snapdragon Compute in a competitive pitch.
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Jan 11, 2026
The 83rd Golden Globes had big winners and weird production choices.
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Jan 11, 2026
Google unveiled a new AI protocol and integrations with Gemini.
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Jan 09, 2026
The broadcast finished in third place behind ABC News and NBC News.
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Jan 09, 2026
Landman remains the only non-Netflix title with more than a billion viewing minutes.
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Jan 09, 2026
Today led the way during the just-concluded week and the fourth quarter.
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Jan 09, 2026
This new list will rank the top RMNs by three-year revenue growth.
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Jan 09, 2026
Honoring essential leaders across advertising, marketing, media, and technology.
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Jan 09, 2026
The world's most powerful valuable company has tapped Google's Alison Wagonfeld as its first CMO. She begins her role in February.
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Jan 09, 2026
A weekly roundup of the biggest U.S. and global brand leadership appointments.
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Jan 09, 2026
Dunkin', Equinox, Olipop, and more were behind this week's standout campaigns.
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Jan 09, 2026
Brands are significantly increasing their investment in celebrity talent in ads even as they consolidate their number of commercial productions, according to a report from XR (Extreme Reach).
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Jan 08, 2026
CES 2026 marked a turning point as artificial intelligence moved beyond chatbots and into physical products, with robots, vehicles, wearables and immersive systems showcasing how AI is becoming real-world infrastructure.
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Jan 08, 2026
At CES this year, conversations among ad industry leaders revolved around the infrastructural requirements for advancing agentic advertising, the enduring appeal of live sports, and agency consolidation.
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Jan 08, 2026
WNT remains the top-rated broadcast during the fourth quarter of 2025.
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Jan 08, 2026
The expansion comes as advertiser demand grows for email-native inventory and creators look for passive revenue streams
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Jan 08, 2026
At ADWEEK House CES, the exec expressed confidence in the direction of the newly recalibrated Omnicom Media and opined on the future of ads within AI interfaces like ChatGPT.
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Jan 08, 2026
Spinella had a long tenure at CNN
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Jan 08, 2026
Plus, the Coca-Cola-owned drink brand's 2026 marketing dominance plan.
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Jan 08, 2026
She joined as the company's first CMO in 2018.
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Jan 08, 2026
Miller Lite and Christopher Walken encourage people to keep their plans in the least social month.
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Jan 07, 2026
Disney reveals vertical video for Disney and a new measurement metric.
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Jan 07, 2026
America's Test Kitchen has offered $6.5 million for the company, which was valued at more than $300 million in 2021
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Jan 07, 2026
Even as AI search reshapes search traffic, Green says premium open-web inventory stands to benefit.
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Jan 07, 2026
MS NOW and CNN experienced across-the-board declines.
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Jan 07, 2026
Paramount 's Landman was the only non-Netflix title with more than a billion viewing minutes.
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Jan 07, 2026
'The Machine' plugs into marketers' existing tools, with a broader launch expected in Q1.
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Jan 07, 2026
Ads in LLMs are coming, agency leaders say, but they're likely to look less like search results and more like contextual recommendations embedded directly within AI-generated answers.
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Jan 07, 2026
The decorations are down. Your tree sits forlornly on the curb. A credit card statement has arrived and, like a financial ghost of Christmas past, it haunts you with evidence […]
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Jan 07, 2026
Havas launched an AI-powered system called AVA on Tuesday at CES to make the holding company more proficient in building tools with AI, and which could transform how employee work is valued and paid for by clients.
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Jan 07, 2026
Steele will step into the role later this month, according to an internal memo obtained by ADWEEK
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Jan 07, 2026
Rob Riggle is a former lieutenant colonel in the Marine Corps, a stand-up comedian, writer, actor, podcast host, and even a jet pilot. But one thing he is not known […]
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Jan 06, 2026
Global advertising EVP Jessica Ling on building a modern membership offering.
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Jan 06, 2026
Plus, what it takes to make transformation stick inside large organizations.
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Jan 06, 2026
NBCUniversal scores huge Olympics ad sales and brings on more advertisers than ever.
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Jan 06, 2026
The six-episode series will feature brand integrations with advertisers, including Wayfair, eos, and Michaels.
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Jan 06, 2026
Superintelligence isn't cheap. Tech giants are learning that AI's promise comes with a physical, financial, and operational reckoning.
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Jan 06, 2026
'Question Everything But Yourself' wants to inspire self-belief in an AI world.
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Jan 06, 2026
Brands have caught on and started engaging on our platform, but that doesn't guarantee it'll be captured by the LLMs. The search ecosystem is still under construction, and while we don't have all the answers yet, what we know so far is that showing up on Reddit does correlate with an increase in LLM mentions.
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Jan 06, 2026
The retailer is also using AI to make recommendations for advertisers.
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Jan 06, 2026
IMDb's data will enable advertisers to align their messaging with content that reflects well on their brand.
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Jan 05, 2026
TBPN's newest sponsors include the New York Stock Exchange (NYSE), Shopify, Plaid, CrowdStrike, AppLovin, and others.
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Jan 05, 2026
The longtime advertising executive was 77 years old.
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Jan 05, 2026
The news networks provided continuous coverage throughout the weekend.
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Jan 05, 2026
The cereal brand will spotlight fiber and gut health during the Big Game.
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Jan 05, 2026
The delivery app saw a 72% traffic increase from new users last year.
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Jan 05, 2026
The company switched upfront presentation days in 2025, leading to some reshuffling.
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Jan 05, 2026
AI's impact on the digital advertising ecosystem continues to be a significant story in 2026, and adtech firm Viant hopes to capitalize on this trend with its new product Outcomes.
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Jan 05, 2026
Finding the right doctor can feel like a gamble, but Zocdoc wants patients to know they don't have to settle. That's the premise behind the healthcare app's new national campaign, […]
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Jan 05, 2026
Cushion aims to spotlight the company's AI and CTV developments in light of a restructuring and merger turbulence.
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Jan 05, 2026
The move streamlines the holdco's commerce media offering.
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Jan 05, 2026
Unveiled at CES, Max Campaign aims to win performance ad dollars while offering brands more transparency.
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Jan 05, 2026
Why every junior creative needs to hone their sense of taste in an AI-powered world.
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Jan 05, 2026
All of our predictions, trends to watch, and other stories looking ahead at 2026 in one place.
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Jan 04, 2026
Ahead of CES, Amazon vp of global ad sales Alan Moss gives ADWEEK a peek inside client meetings.
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Jan 02, 2026
Lester Holt's move away from the Nightly News desk led the way.
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Jan 02, 2026
Consumer AI adoption such as chat-based commerce is reshaping the landscape faster than expected.
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Jan 02, 2026
The holding company is gearing up for its first major showcase since acquiring IPG
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Dec 30, 2025
When your brand is core to the growth engine, you need to learn how to drive.
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Dec 29, 2025
Nothing in marketing ever truly dies. It evolves, contracts, expands into new forms, and makes room for whatever arrives next.
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Dec 29, 2025
From AI personalization to outcomes-based measurement, here are the trends TV insiders are expecting.
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Dec 26, 2025
System1 ranked 2025's most effective U.S. ads by emotional response and strength of branding.
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Dec 26, 2025
Ad buyers and sellers tell us how AI will affect TV in the year ahead.
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Dec 26, 2025
2025 was a carousel of chief marketing officer (CMO) exits, arrivals, and shake-ups that kept the advertising world on its toes. While the CMO door keeps revolving, 2026 will once […]
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Dec 23, 2025
Times Square will be the focal point for many of the networks.
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Dec 23, 2025
The entire process took about 7 months.
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Dec 23, 2025
2026 is poised to become another record-smashing year for M&A in tech, media, and advertising.
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Dec 23, 2025
The film brought Marty Supreme to life by blurring the lines between fiction and reality.
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Dec 23, 2025
The AI strategy behind iFit's $100 million growth.
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Dec 23, 2025
Koen Burghouts on the food and beverage brand marketing trends shaping the next decade.
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Dec 23, 2025
ADWEEK asked top marketers at companies like Kellanova, U.S. Bank, Autodesk, and Chime to tell us what they hoped would happen in 2026, and what they realistically think will happen.
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Dec 23, 2025
Agency drama, brand flubs, a near-miss for Google and more of the year's most-clicked stories.
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Dec 23, 2025
All of our year-end wraps, all in one place.
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Dec 22, 2025
Dokoupil will visit 10 cities over 10 days.
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Dec 22, 2025
At Food52, Hodinkee, and The Pro's Closet, the private equity firm's strategy showed its faults. Then came the closures.
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Dec 22, 2025
The CBS News editor-in-chief said the story 'was not ready.'
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Dec 22, 2025
Rival holding companies to split the account after a turbulent year for Tylenol brand
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