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   NEWS: INC.COM
Inc.com
Sep 30, 2026

How to Stand Out in a Crowded Market
Holly Thaggard founded Supergoop! in an effort to provide child-friendly sunscreen pumps in Texas public schools. Her focus on clean formulas transformed the sunscreen market and opened up a new category in health and beauty. Now she's shaking up the crowded bottled water category with her new company, WaterOuai!.



Inc.com
Sep 30, 2026

The Algorithm Stopped Working. Smart Brands Are Building Discovery It Can't Take Away
Feeds are losing audience. Search is losing transparency. Neither is coming back.



Inc.com
Sep 30, 2026

Jared Knapp's Business Grew Faster Once He Stopped Doing Everyone's Job
Becoming a father changed the way Knapp wanted to run Jared's Leads. He now builds breathing, meditation, and even mindfulness check-ins into the workday to keep himself and his team from running at full tilt all the time.



Inc.com
Sep 30, 2026

5 AI Delusions That Could Derail Your Business
More AI doesn't always mean more productivity.



Inc.com
Sep 30, 2026

OpenAI's New Workshops for Small Businesses Could Help Lean Teams Punch Above Their Weight
The workshops will include sessions on how companies can tailor their AI usage for specific tasks.



Inc.com
Sep 30, 2026

Scarlett Johansson's Skin Care Brand Is Shutting Down. Experts Point to 1 Celebrity-Brand Pitfall
Four years after its launch, the actress's clean skincare company is winding down its operations.



Inc.com
Sep 30, 2026

This Company Did Everything Right for AEO. Then Its Organic Traffic Fell Off a Cliff
Here's what happens when you follow every content best practice and Google's algorithm punishes you for it.



Inc.com
Sep 30, 2026

The U.S. Just Banned $1 Billion in Canadian Goods. 1 Distillery Lost the Market It Spent 5 Years Building
Most of the affected products are alcoholic beverages, putting Canadian distilleries at risk. Economists warn that U.S. consumers could bear the cost.



Inc.com
Sep 30, 2026

An MIT-Trained Engineer Spent 5 Years Using Science to Rethink How We Smell
Deodorant fights scent. She's taking a different approach.



Inc.com
Sep 30, 2026

Want to Be More Persuasive, Starting Today? Research Says Stop Making Statements and Start Asking Questions
Why? Because we all prefer-and are more likely-to persuade ourselves.



Inc.com
Sep 30, 2026

Warren Buffett Stepped Down at 96. What Happens to Your Identity After a Career Like That?
The hardest part of stepping down may be finding yourself.



Inc.com
Sep 30, 2026

This Founder Built a Better Business by Refusing to Work All the Time
Ronica Cleary built her company around a hard constraint: work cannot consume the rest of her life. That pushed her to make faster calls, hire sooner, and get serious about efficiency.



Inc.com
Sep 30, 2026

Emotionally Intelligent People Use a Simple 3-Word Phrase to Guide Their Approach to A.I.
How do emotionally intelligent people use artificial intelligence? In three words: with extreme caution.



Inc.com
Sep 30, 2026

Emotionally Intelligent People Use a Simple 3-Word Phrase to Guide Their Approach to AI
How do emotionally intelligent people use artificial intelligence? In three words: with extreme caution.



Inc.com
Sep 30, 2026

Investors Are Winning Like Never Before While Consumers Feel Awful
The University of Michigan's consumer sentiment index has sat below 60 for more than a year, even as the Nasdaq climbed to record highs.



Inc.com
Sep 30, 2026

Jensen Huang's First Job Was at Denny's. What He Kept On His LinkedIn Profile Is a Lesson for All Entrepreneurs


Inc.com
Sep 30, 2026

Want to Reach Today's Goals? Ask Yourself 1 Obvious Question, According to New Research
Most of us need a nudge to plan our work time wisely.



Inc.com
Sep 30, 2026

This Bedding Brand Hit $100 Million in 9 Months. Now Its Founders Are Chasing $1 Billion
Chad Keller and Jay Yue break down their self-funded, profitable company Mellow Sleep's growth.



Inc.com
Sep 30, 2026

11 Ways to Profitably Walk Away From Your Business Instead of Shuttering It
If you have a net positive cash flow, you're sitting on an asset someone potentially wants. 



Inc.com
Sep 30, 2026

Sephora Joined TikTok Shop to Extend Its Curation. Week 1 Showed What It Gave Up
The beauty retailer brought curation to TikTok Shop, but its launch showed how algorithms reshape the customer journey.



Inc.com
Sep 30, 2026

Data Collection Is the New Tech Arms Race
Why you are suddenly every company's human-in-the-loop.



Inc.com
Sep 30, 2026

The Brain Benefit of Running May Have Less to Do With Speed Than This Rhythmic Motion
You don't need to train for a marathon to enjoy the cognitive benefits of running. Apparently, barely breaking into a jog will do it. 



Inc.com
Sep 30, 2026

Want to Be a Little Smarter and Happier? Run Really Slowly for 10 Minutes
You don't need to train for a marathon to enjoy the cognitive benefits of running. Apparently, barely breaking into a jog will do it. 



Inc.com
Sep 29, 2026

Coca-Cola and Toys ‘R' Us Made the Same Advertising Mistake. Aerie Chose the Opposite Strategy
Faster, cheaper creative can carry a hidden cost. Brands need to know which advertising work audiences judge on quality and which they judge on intent.



Inc.com
Sep 29, 2026

Mark Cuban Is Teaching Teens AI Skills for Free. Small Businesses Should Be the Ones Hiring Them
Small businesses have an edge over their larger competition, and they should take advantage of it.



Inc.com
Sep 29, 2026

Mrs. Fields' Daughter Is Reinventing the Cookie for the Wellness Era
Ashley Fields is betting that today's consumers still want a treat, just not the same one their parents bought at the mall. Her new brand, Fields Good, turns cookies into functional snacks with protein, fiber, creatine, and L-theanine.



Inc.com
Sep 29, 2026

McDonald's Says Algorithms Don't Set Big Mac Prices. Franchisees Say They're Pressured to Follow Them
The company calls the recommendations optional, but operators say tracking and follow-up questions make deviations difficult to defend.



Inc.com
Sep 29, 2026

America Is Killing the Penny. It Could Change the Most Powerful Number in Retail
The U.S. government is officially phasing out the penny. Not every business owner is a fan of the change.



Inc.com
Sep 29, 2026

Target Is Lowering Nearly 2,000 Prices. It Hasn't Said Whether Tariff Refunds Made It Possible
Walmart and Aldi have made similar moves. A Wharton professor says competition and tariff refunds are driving the trend.



Inc.com
Sep 29, 2026

Exceptional Leadership Comes Down to 1 Surprisingly Human Behavior
After decades of studying leadership and coaching leaders, one behavior continues to separate truly human leaders from everyone else.



Inc.com
Sep 29, 2026

A 25-Year-Old St. Louis Vaccine Startup Filed for Bankruptcy. It Was Backed by ‘Everybody'
Sequoia Vaccines was pursuing a novel shot. The costly path to clinical evidence ultimately drained its funding.



Inc.com
Sep 29, 2026

Wendy's Made an Emo Album. Blue Bottle Pressed Jazz on Vinyl. This Is Marketing Now
Industry plant is taking on a whole new meaning.



Inc.com
Sep 29, 2026

Walmart Says It Won't ‘Price the Person.' Now Small Businesses May Have an Opening
After customers raised concerns about alleged targeted strategies, Walmart's CEO said the retailer does not charge shoppers based on their personal data.



Inc.com
Sep 29, 2026

Entrepreneurs Are Cutting Tech Spending. The Smart Ones Use This 3-Part Test
Tech giants can wait years for returns. Founders cannot. A quarterly review can connect every technology purchase to measurable business results.



Inc.com
Sep 29, 2026

A $2 Trillion Debut Could Create 7 Fortunes. The Founders Have Pledged 80 Percent of Their Equity to Charity
Ahead of a market debut, the startup's founders have already committed to giving a substantial chunk of their personal equity to charity.



Inc.com
Sep 29, 2026

Think You Make New Decisions From Scratch? Your Brain's Reward Map Suggests Otherwise
Positive experiences create linked memory networks that help your brain predict rewarding outcomes, even when you face unfamiliar circumstances.



Inc.com
Sep 29, 2026

Meta Bought Muse a National TV Campaign. Alexandr Wang Is Selling Something Money Can't Buy
Meta is using owned platforms, television, and Alexandr Wang's personal feed to launch Muse. One channel is trying to deliver what paid ads cannot.



Inc.com
Sep 29, 2026

The People You Barely Know May Be Better for Your Career Than Your Closest Colleagues
Casual acquaintances can bring information your closest circle cannot. Learn how to use weak ties to get advice that competitors are unlikely to share.



Inc.com
Sep 29, 2026

A Maryland Tech Company Just Launched a $200 Million Fund to Invest in AI Startups and Data Center Tech
Ciena plans to invest in startups in areas like AI networking and infrastructure supporting the data center boom.



Inc.com
Sep 29, 2026

Apple's iPhone Duo Isn't Even Out Yet, But This 1 Delightful App Already Shows Its Biggest Promise
The new folding iPhone from Apple offers opportunities for developers to release novel apps with surprising features.



Inc.com
Sep 29, 2026

Is HomeGoods Closing Stores? See the Updated List for 2026
Backed by a parent company pushing toward a 7,500-store global footprint across its brands, HomeGoods is mapping its next phase.



Inc.com
Sep 29, 2026

Flexjet Is Spending Millions to Make Private Flying Feel Like a 5-Star Hotel. Every Business Should Pay Attention
Flexjet is investing in private terminals, hospitality training, and high-touch service to make every part of the journey feel seamless.



Inc.com
Sep 29, 2026

Your Sleep Score May Miss the Bigger Health Signal Hidden in Your Nightly Sleep Stages
Researchers tracked sleep patterns and more than 1,000 health outcomes, revealing why stages, consistency and interruptions deserve attention.



Inc.com
Sep 29, 2026

California Just Changed Workplace Harassment Training. Employers Need to Know What Crosses the Line
California's new law expands required training beyond sexual and gender-based harassment, clarifying what constitutes workplace hate speech and how employers should respond.



Inc.com
Sep 29, 2026

Muse for Small Business Can Analyze Months of Customer Reviews in Minutes
Meta just launched new personal AI agent tools for small businesses. Here's how entrepreneurs are putting it to use.



Inc.com
Sep 29, 2026

The Best Strategy to Protect Against Getting Hacked Is Surprisingly Old-School
Artificial intelligence is supercharging the ways that cybercriminals operate. Follow these tactics to stay as safe as possible.



Inc.com
Sep 29, 2026

Bob Chapek Defends Disney's Most Unpopular Decisions and Reveals the 1 He'd Make Again
Four years after being fired as Disney's CEO, Chapek is settling scores in print.



Inc.com
Sep 29, 2026

The Creator Metric Brands May Care About More Than Followers
Forget the follower count. Brands want influence that converts.



Inc.com
Sep 29, 2026

Dolly Parton Worked on Her Coffee Brand for 40 Years. Now Fans Can Finally Buy It
Experts say the drink's launch shows how a familiar creative idea can inspire a product with a philanthropic purpose.



Inc.com
Sep 29, 2026

In the Age of AI, Don't Pay Your People to Work Hard. Pay Them to Win
Effort-based compensation rewards busywork. Outcome-based compensation builds winning cultures. Here's how to actually structure it.



Inc.com
Sep 29, 2026

A Quarter of Anthropic's Revenue Comes From 2 Customers. Experts Say the Real Test Comes Next
Even though Wall Street may initially forgive huge losses, experts say a dependence on a small handful of buyers could be harder to ignore down the road.



Inc.com
Sep 29, 2026

How a New ChatGPT Integration Could Solve the Biggest E-Commerce Shipping Headaches
Flexport's new AI tools will let business owners just talk to ChatGPT or Claude to figure out shipping headaches or tricky tariff questions.



Inc.com
Sep 29, 2026

The Most Dangerous Thing a New Manager Can Say Is ‘I'll Fix This'
Rushing to make changes before understanding why things work the way they do can create bigger problems than the ones you were hired to solve.



Inc.com
Sep 29, 2026

The ‘AI-Trust Deficit' Is Real: How a Corporate Blindspot Handed Innovative Leaders a Huge Advantage
Customers see automated support as a negative. Smart companies can find a leg up on the competition.



Inc.com
Sep 29, 2026

A Southern Accent Can Help or Hurt a Career, Depending on Where the Job Is
Accent, cadence, and vocabulary can quietly shape hiring and promotion decisions. Use three practical checks to separate comfort from proven ability.



Inc.com
Sep 29, 2026

Nearly 1 in 5 Workers Tested Positive for Drugs. Fentanyl Was the Unexpected Exception
New federal guidance urges employers to stock opioid reversal medication and train workers to use it, even as fentanyl detection declines.



Inc.com
Sep 29, 2026

Franchise Owners Are Losing Money. Some Brands Still Won't Let Them Close
As costs rise, more franchisees want to shutter unprofitable locations. A legal expert explains why brands often refuse to let them.



Inc.com
Sep 29, 2026

WNBA's Valkyries Turned a $50 Million Expansion Fee Into a $1 Billion Franchise. It Started by Telling Sponsors to Wait.
Jess Smith had five months, no roster, and no players. What she built first was a story.



Inc.com
Sep 29, 2026

Oura Delayed Its IPO Despite Strong Demand. An IPO Expert Says Investors May See a Deeper Risk
The smart-ring maker says demand remains strong. An IPO expert warns that some companies that postpone never return to the market.



Inc.com
Sep 29, 2026

Jensen Huang Says AI Killing Jobs Is ‘Nonsense.' These 3 Hiring Fixes Make Sure Your Company Is Ready for What's Next
Your company could be cutting off its own pipeline of talent.



Inc.com
Sep 29, 2026

A Family-Owned Hot Dog Maker Wants to Last Another 170 Years. Now Its Famous Color Will Come From Insects
W.A. Bean is replacing Red Dye 3 with carmine. It says the change preserves the flavor, snap, and price of a Maine staple.



Inc.com
Sep 29, 2026

One-Off Acquisitions Rarely Work. The Winning Strategy Takes 3 to 5 Years
A repeatable acquisition strategy needs a dedicated owner, durable valuation logic, and operating systems built to absorb multiple companies smoothly.



Inc.com
Sep 29, 2026

The Internet Once Sounded Like Lunacy. Today's Founders Face the Same Test
Innovation sounds irrational before it becomes inevitable. The web's early critics reveal what founders must overcome when pitching a different future.



Inc.com
Sep 29, 2026

Snickers Keeps Reinventing the Same Joke. That's the Lesson for Small Businesses
You don't need a new marketing idea every month. Snickers shows what happens when one strong idea keeps generating new ones.



Inc.com
Sep 29, 2026

A Designer Says Lego Recreated His Jacket for a ‘Queer Eye' Set. Now a Copyright Case Is Headed Toward Trial
A federal judge rejected Lego's fair-use and implied license defenses over its miniature reproduction of James Concannon's jacket.



Inc.com
Sep 29, 2026

Nvidia Just Announced the Largest Share Buyback in History
It's bigger than any full buyback program Apple, Microsoft, Meta or Alphabet has ever initiated.



Inc.com
Sep 29, 2026

Starbucks Is Closing Stores to Grow. That Sounds Backward Until You See Why
Sometimes growth starts with a shutdown.



Inc.com
Sep 29, 2026

The Affordable Care Act and the $10 Million Blind Spot
Rising healthcare costs required strategic leadership for effective management.



Inc.com
Sep 29, 2026

This Billionaire Built a $2.5 Billion Company. Now He's Leaving His Fortune to a Texas Ghost Town
The entrepreneur said he plans to leave the majority of his fortune to a town of just 25 people.



Inc.com
Sep 29, 2026

My Nephew's Pulling the Business Down. Should I Fire Him?
How do you balance doing what's right for the business and your family? Emotional intelligence can help.



Inc.com
Sep 29, 2026

Meta's Strategy to Get You to Use Muse Is to Lie About Your Friends
Meta is running its favorite playbook to get people to use Muse. The problem is that it's not honest.



Inc.com
Sep 29, 2026

Dhar Mann Has a Message for Brands: Stop Treating Creators Like Ads
The creator economy just rewrote the marketing playbook.



Inc.com
Sep 29, 2026

The AI Industry Has a Jurassic Park Problem
AI companies keep talking about how dangerous their models are, and they just keep building them anyway.



Inc.com
Sep 29, 2026

This 3D Printer Is 15 Times Faster, and the Army Is Already Buying It
If 3D printing is going to hit speed that manufacturing requires, the improvement will need to be exponential.



Inc.com
Sep 29, 2026

Your Marketing Team Is Doing 2 Jobs, but Management Is Funding Only 1
Marketing now needs both a net for building awareness and a spear for winning targeted accounts.



Inc.com
Sep 29, 2026

Apple's New iPhone Update Could Rewrite Your Marketing Emails Before Customers Read Them
Your customer may see a summary or suggested action instead of the email you designed. Is the useful part still clear?



Inc.com
Sep 29, 2026

Think Kids' Mental Health Is Still Getting Worse? New CDC Data Says Otherwise
Teen sadness and suicidal thoughts have declined below pandemic-era peaks, offering real optimism without minimizing those who are still struggling.



Inc.com
Sep 29, 2026

Harvard Business School's Howard Stevenson Defined Entrepreneurship in 10 Brilliant Words. His Work Changed My Life
‘Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled.'



Inc.com
Sep 28, 2026

A Harry Styles Pop-Up Drew 4-Hour Lines. Then a Dispute With a 72-Year-Old Shop Owner Ended in Her Arrest
Nearby businesses say crowds strained a small East Village sidewalk. An expert says pop-up organizers should respect merchants with deep local roots.



Inc.com
Sep 28, 2026

Campbell's, Conagra, and Clorox Are Raising Prices. Here's the Lesson for Small Businesses
Don't let fear of a price increase cost you profit.



Inc.com
Sep 28, 2026

Target Is Opening a New Store in the Hamptons. It's Missing 1 of the Brand's Most Famous Features
The new location, which opens next month, won't feature one of the company's signature designs.



Inc.com
Sep 28, 2026

Constellation and White Claw Are Leaving a Coors Distributor. The Dispute Could Spread Beyond Colorado
Coors Distributing Company says the terminations violate Colorado beer franchise law. Now it's exploring its legal and commercial options.



Inc.com
Sep 28, 2026

Constellation and White Claw Are Leaving a Coors Distributor. It Says Both Exits Violate Colorado Law
Coors Distributing Company says the terminations are illegal based on Colorado beer franchise law. Now it's exploring its legal and commercial options.



Inc.com
Sep 28, 2026

SpaceX Just Did Something Historic. The Economics of Rocket Launches Are About to Change in a Big Way
Elon Musk's rocket company showed that Starship could reach orbit and deploy next-gen Starlink satellites.



Inc.com
Sep 28, 2026

Want to Feel Better in Middle Age? A New Study Points to This 30-Minute Habit
Adults ages 45 to 65 took 30-minute online exercise classes three times weekly. Mood improved, while memory and brain-cell findings proved less clear.



Inc.com
Sep 28, 2026

A Celebrity-Promoted Private-Jet Company Reported $232 Million in Revenue. Now It Faces Allegations of Fraud
The company's sudden shutdown has sparked concerns that over $150 million in prepaid travel funds are at risk.



Inc.com
Sep 28, 2026

Caring for Others Isn't Enough. A New Study Says Your Mental Health Depends on This Too
Researchers identified six compassion profiles and found that caring for others without self-compassion was associated with poorer mental health.



Inc.com
Sep 28, 2026

Surfside's Owner Dropped Its Lawsuit Against Anheuser-Busch. What Ended the Fight May Never Come to Light
An expert says the case highlights the complications that often arise with a problem many young brands face.



Inc.com
Sep 28, 2026

OpenAI, Blackstone, and Trade Unions Are Uniting Behind Data Centers in These 7 States
The group is called the American Infrastructure Alliance, and it also includes Coreweave and other tech giants.



Inc.com
Sep 28, 2026

7 Ways Founders Can Stormproof a Startup Before the Crisis Hits
If water is pouring through your ceiling, it's too late to call a roofer.



Inc.com
Sep 28, 2026

Anthropologie Added Nike to 200 Stores. The Real Strategy Has Nothing to Do With Sneakers
The retailer's biggest footwear rollout yet succeeds by using it to deepen its relationship with customers it already has, not to chase new ones.



Inc.com
Sep 28, 2026

C4 Energy's New Drink Tastes Like Beer, but It Packs More Caffeine Than the Original Four Loko
A new can has entered the tailgate with all the flavor of a fall beer and more caffeine than a Red Bull



Inc.com
Sep 28, 2026

Chipotle Discontinued Its Margarita Years Ago. Now It's Back for Just 5 Weekends
The original recipe is being summoned for a five-city October tour. Fans are celebrating the news online.



Inc.com
Sep 28, 2026

People Don't Fall in Love With Products. MLS Built Its Campaign Around What They Do Love
MLS spotlighted the faces, personalities, and stories behind soccer. Its campaign offers marketers a practical lesson in creating emotional connection.



Inc.com
Sep 28, 2026

Matt Mullenweg Just Replaced Automattic's Board. 2 of His Picks Come From a Shuttered $1 Billion App
Automattic's board put Matt Mullenweg on leave. However, approximately 33 hours later, he was back in charge. Now he's replaced the board.



Inc.com
Sep 28, 2026

The Best Advertising Isn't Advertising, Says the Founder of This Accounting Firm
George Dimov scaled an accounting firm nationwide by answering clients quickly, serving overlooked tax customers, and auditing every expense closely.



Inc.com
Sep 28, 2026

One Coworker's Comment Isn't a Verdict. Hearing It 3 Times Is Different
An offhand comment can shake your confidence or reveal a costly blind spot. The key is knowing whether it's one person's opinion or part of a pattern.



Inc.com
Sep 28, 2026

Gen-Z Wants Millennials to Retire. But Millennials Aren't the Real Reason They Can't Get Hired
Viral TikToks have blamed Millennials for a lack of jobs. The data points to a different issue.



Inc.com
Sep 28, 2026

Workers Value Therapy, but 60 Percent Say It Is More Intensive Than They Need
A survey of 2,000 employees found many wanted help with everyday stress, not intensive treatment, giving employers a chance to offer better-fitting, less costly support.



Inc.com
Sep 28, 2026

A Hiring Manager Called a Candidate ‘Too Stupid to Work Here.' The Real Failure Wasn't the Candidate
A third-round interview exposed a hiring process built around gotcha questions instead of finding the best person for the job.



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