|
Mar 18, 2026
Brands says pop star will help it usher in a 'new era', but insists Clooney isn't leaving.
|
|
Mar 18, 2026
Almost all dayparts are affected by the programming changes, which will take effect in June.
|
|
Mar 18, 2026
WPP Media's 'Women's Sports Playbook' shows surging ad spend, higher engagement, and premium audiences.
|
|
Mar 18, 2026
A new ad format aims to improve relevancy.
|
|
Mar 18, 2026
Honoring the powerhouse figures redefining brand building.
|
|
Mar 18, 2026
Kraft Heinz has blown the ink dry on a deal to be the official condiment of the National Football League (NFL), the food and beverage colossus announced this morning. The […]
|
|
Mar 17, 2026
The 2026 Oscars take a viewership dip.
|
|
Mar 17, 2026
Execs from 3M, Adobe, Accenture Song, Ancestry, and Monks shared insights at ADWEEK House.
|
|
Mar 17, 2026
Blending synthetic audiences, behavioral data, personalization, and business fluency with Michael Lacorazza.
|
|
Mar 17, 2026
Learn how Sephora discerns which trends represent fleeting moments versus real behavioral shifts.
|
|
Mar 17, 2026
Protests are being held outside the CBS Broadcast Center.
|
|
Mar 17, 2026
Paramount , Rivian, Prime Video, and more popped up at the festival
|
|
Mar 17, 2026
French advertising titan Publicis is advising its clients to avoid working with demand-side platform (DSP) The Trade Desk. In an email sent Tuesday to select clients, obtained by ADWEEK, the […]
|
|
Mar 17, 2026
From 'Khaki Swing' to Katseye, Madonna to Young Miko, Gap's commercials have been in step since 1998.
|
|
Mar 17, 2026
Turning stock car racing into a lifestyle brand.
|
|
Mar 17, 2026
Execs from L'Oreal, NBCUniversal, and Universal Studios will also be on stage.
|
|
Mar 17, 2026
Panelists at ADWEEK House argued that experiential marketing has outgrown the pop-up.
|
|
Mar 17, 2026
Beats and Nike have teamed up to launch the Powerbeats Pro 2: Nike Special Edition, marking a milestone collaboration between the two brands.
|
|
Mar 17, 2026
The nutrition and food tracking app has more than 5.7 million monthly active users.
|
|
Mar 17, 2026
Reddit is a growing factor in AI commerce.
|
|
Mar 16, 2026
Hotels.com's new global campaign emphasizes that its name is refreshingly literal.
|
|
Mar 16, 2026
At a panel on the future of work, economists, technologists, and policymakers debated whether AI will hollow out the middle class or simply accelerate trends already underway.
|
|
Mar 16, 2026
Marketers say experience gaps are stalling progression, finds NewtonX.
|
|
Mar 16, 2026
JCPenney hosted "The Other Paris Runway" as a direct counterpoint to the exclusivity of traditional fashion shows.
|
|
Mar 16, 2026
Ugg has brought back its Fluff Yeah sandal in response to customer demand, tapping comedian and actress Atsuko Okatsuka for its Spring 2026 campaign.
|
|
Mar 16, 2026
Uber's St. Patrick's Day campaign encourages people to "Irish exit" via its popular ride.
|
|
Mar 16, 2026
ADWEEK rounds up the best spots from Hollywood's big night.
|
|
Mar 15, 2026
From Conan O'Brien's jokes to big wins, here's what you missed from the 98th Oscars.
|
|
Mar 15, 2026
Mazda teams with Disney and AMPAS to make the CX-5 the star of five prestigious short films.
|
|
Mar 15, 2026
The chain is rolling out major changes after its U.S. boss shared his real phone number and invited suggestions from the public.
|
|
Mar 15, 2026
The ad debuted during the 98th Academy Awards, showcasing a heartwarming father and son story.
|
|
Mar 13, 2026
Andrew Essex, the founding CEO of Droga5, is joining the company alongside Fortune veteran Delwyn Gray.
|
|
Mar 13, 2026
OpenAI's ChatGPT ads program has begun testing an Ads Manager with a small group of partners and is gathering feedback.
|
|
Mar 13, 2026
However, viewership has come down from recent highs.
|
|
Mar 13, 2026
Only two titles managed to cross the billion viewing minutes mark.
|
|
Mar 13, 2026
Scott MacFarlane is the latest journalist to depart from CBS News.
|
|
Mar 13, 2026
Hegseth says, 'The sooner David Ellison takes over that network, the better.'
|
|
Mar 13, 2026
Rethink has hired Jon Legere as its first chief production officer to embed production earlier and more intentionally across the agency's creative, PR, and design practices.
|
|
Mar 13, 2026
Andy Cohen's avatar serves as the Your Bravoverse tour guide.
|
|
Mar 13, 2026
OMD USA has tapped Bradley Rogers as its new CEO, while outgoing chief Chrissie Hanson heads to a struggling Dentsu.
|
|
Mar 13, 2026
Gap, Coinbase, Huggies, and more are behind the week's most notable ads.
|
|
Mar 12, 2026
Middle East unrest dominated the news cycle.
|
|
Mar 12, 2026
Disney continues its live-event and Oscars success with a marketplace fueled by strong demand.
|
|
Mar 12, 2026
The media group also elevated Amber Estabrook to the role of chief business officer of prestige revenue and partnerships.
|
|
Mar 12, 2026
The media group also elevated Amber Estabrook to the role of chief business officer of prestige revenue and partnerships.
|
|
Mar 12, 2026
Repositioning a legacy category by eliminating barriers to entry.
|
|
Mar 12, 2026
Coinbase's Oscars ad encourages people to break away from the financial systems they've always known.
|
|
Mar 12, 2026
Huggies' 'Expensive Sh*t' livestream demonstrates how its diapers prevent costly messes.
|
|
Mar 12, 2026
The Israel-based creative analytics platform will be integrated into Publicis Production.
|
|
Mar 12, 2026
Nielsen releases new data breaking down demos across ad-supported TV.
|
|
Mar 12, 2026
A new AI-powered tool created by Pangram can spot AI-generated misinformation posing as reputable news.
|
|
Mar 12, 2026
Airline announces leadership reshuffle as COO John Laughter's three-decade tenure ends.
|
|
Mar 11, 2026
The streamer has a war chest, rising stock price, and newfound appetite for M&A. Eight experts offer their suggestions.
|
|
Mar 11, 2026
CEO Jeff Green says generative AI could transform programmatic at scale, while warning Amazon may retreat from its DSP business over antitrust risks.
|
|
Mar 11, 2026
Today extends its lead.
|
|
Mar 11, 2026
The marketer reflects on taking Schweppes to space and bringing Ribena home.
|
|
Mar 11, 2026
In an email sent Monday evening to employees, the agency's CEO Bill Koenigsberg said the company is reshuffling its talent to focus on AI development.
|
|
Mar 11, 2026
ADWEEK asked creative leaders to name AI tools that have transformed their work.
|
|
Mar 11, 2026
The founder of them and former Out Magazine editor joins the publisher amid its push for a broader editorial revival.
|
|
Mar 11, 2026
Bazini tells ADWEEK he's leaving to write a series of books and focus on mentoring
|
|
Mar 10, 2026
CBS Sports and TNT Sports execs say March Madness is cutting through for advertisers, but they don't 'give too much specificity.'
|
|
Mar 10, 2026
Brand marketers enjoy a better quality of life, according to a new survey.
|
|
Mar 10, 2026
The lifetime achievement award honors Credle's four-decade career.
|
|
Mar 10, 2026
Plus, how CMOs can protect their north star while experimenting boldly.
|
|
Mar 10, 2026
A routine product launch became a global cultural moment, but not a single dollar of paid media made it happen.
|
|
Mar 10, 2026
As Anthropic sues the Department of War and OpenAI deepens ties with Washington, industry leaders are watching the geopolitical alliances behind AI platforms.
|
|
Mar 10, 2026
The business is on pace to generate more than 50% of its total revenue in 2026.
|
|
Mar 10, 2026
Stagwell reported modest 2025 revenue growth but said first-quarter 2026 new business is shaping up to be the strongest in its history as CEO Mark Penn pointed to opportunities created by industry consolidation and restructuring.
|
|
Mar 10, 2026
Plus, financial literacy in the age of FinTok and Gen Z acquisition strategy.
|
|
Mar 10, 2026
The Trade Desk CEO Jeff Green is betting on how media will be bought in the future.
|
|
Mar 10, 2026
Anthropic's new report ranked market research analysts and marketing specialists fifth on its list of eight hundred occupations most exposed to AI displacement—behind only programmers, customer service representatives, data entry, and medical record specialists.
|
|
Mar 10, 2026
Gap collaborated with Grammy-nominated Puerto Rican rapper Young Miko to create a music video for its Spring 2026 campaign.
|
|
Mar 10, 2026
Ikea's global campaign wants to remind people that there's no feeling like home.
|
|
Mar 10, 2026
The star joins a lineup of campaign icons in the label's 'sensual' Spring '26 underwear and denim push.
|
|
Mar 10, 2026
The performance TV company has hired Garland Hill as its first chief revenue officer and Peter Blacker as its global head of premium content.
|
|
Mar 10, 2026
The World Cup brings new ad space and data.
|
|
Mar 10, 2026
Plus, the necessary guardrails around AI's role in content creation.
|
|
Mar 09, 2026
Marketers are easily dazzled. We're great at spotting magic, and that's what makes us such good storytellers. The trouble is, once we've spotted it, we immediately want to import it.
|
|
Mar 09, 2026
David Ellison has said CNN's 'editorial independence' will be maintained.
|
|
Mar 09, 2026
A new study finds women in advertising earn up to 8% less than men even after controlling for every known variable, pointing to managerial gatekeeping, workplace social dynamics and a culture of opacity as the forces keeping the gap alive.
|
|
Mar 09, 2026
Companies are in a land grab for data.
|
|
Mar 09, 2026
The redesign introduces faster navigation and new ad opportunities as the company expands its CTV advertising ambitions.
|
|
Mar 09, 2026
Annie Barrett has a playbook to ensure Adidas Originals is always part of the conversation, from the runway to the World Cup.
|
|
Mar 06, 2026
The CEO says he's putting his money where his mouth is — and took the opportunity to call out Amazon's DSP along the way.
|
|
Mar 06, 2026
Plus, how moving forward with incomplete information can be a winning strategy.
|
|
Mar 06, 2026
Brands get off on looking nervy, and social media loves a good fight.
|
|
Mar 06, 2026
Plus, Versant has its first earnings call.
|
|
Mar 06, 2026
Bridgerton fell to second.
|
|
Mar 06, 2026
The company has not named a successor.
|
|
Mar 06, 2026
Ford is back on the F1 grid for the first time in over 20 years, and it's marking the return with a campaign built for the streaming era.
|
|
Mar 06, 2026
Tributes ring out for ‘irrefutable giant,' who held leadership roles at Accenture Song, Publicis, and Ogilvy.
|
|
Mar 06, 2026
NPR, Mr. Clean, Heineken, Brooks Brothers, and more are behind the week's most notable ads.
|
|
Mar 05, 2026
Darren Chait, who built and sold Hugo to Calendly, joins the newsletter platform as it eyes $50M in revenue and a broader identity.
|
|
Mar 05, 2026
The bigger are getting bigger in advertising and technology.
|
|
Mar 05, 2026
Industry leaders talk about why the Super Bowl is still the ultimate advertising stage, even though strategies are changing.
|
|
Mar 05, 2026
All three networks had over a million total viewers during primetime.
|
|
Mar 05, 2026
It's been more than one month since Nancy Guthrie was reported missing.
|
|
Mar 05, 2026
The $4 billion company is now targeting the full creative pipeline—from brief to final cut—with AI agents for enterprise teams.
|
|
Mar 05, 2026
NBCU becomes the first licensor of HyphaMetrics' measurement tool, looking at cross-device experiences in real time.
|
|
Mar 04, 2026
The partnership reflects a new model for lean sports media—one where shared resources beat raising capital.
|
|