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Nov 20, 2024
Penry Price is not quite "Open to Work" yet, but he announced on Wednesday he is stepping down from his longtime role as vice president of LinkedIn Marketing Solutions. Longtime Twitter veteran Matthew Derella will join the professional network to succeed him. Price revealed his impending departure in a video posted to LinkedIn Wednesday, saying...
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Nov 20, 2024
Karoline Leavitt will be the new White House press secretary when Donald Trump takes office in January. At 27, she'll be the youngest person to serve in that role, but she's familiar with the job, having worked as an assistant press secretary for Kayleigh McEnany during the president-elect's first term. Leavitt was also part of...
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Nov 20, 2024
Caitlin Clark capped a record-breaking college basketball career this year by shattering marks during her WNBA rookie season--and she's steadily scored points for State Farm and Disney throughout it all. Now that Clark finally has some time off the court, the WNBA Rookie of the Year is putting in a few extra sports marketing minutes...
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Nov 20, 2024
Tuesday, November 12 Fox News' Jesse Watters Primetime won the total viewer battle, while Gutfeld! was the most-watched program in the demo. CNN drew more viewers than MSNBC in the Adults 25-54 demo during both dayparts, while MSNBC finished as the No. 2 network in total viewers in primetime and total day. But neither network...
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Nov 20, 2024
Amazon Web Services (AWS) has named former SAP chief marketing and solutions officer Julia White as its new chief marketing officer (CMO). White will succeed Raejeanne Skillern, who is leaving to devote more time to her family and her board member roles. White left SAP in August after three-and-a-half years with the company. Prior to...
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Nov 20, 2024
YMCA of the USA has named The Martin Agency as its advertising agency of record, following a competitive review by the organization. The Martin Agency will be responsible for the development of an integrated brand campaign that will be implemented in local communities nationwide surrounding the orgnizations' 175th anniversary in the United States. Details of...
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Nov 20, 2024
Norwegian soccer player Erling Haaland is no ordinary athlete. Beats by Dre enlisted the star footballer for a new spot called "Ordinary is for everyone else," highlighting Haaland's knack for unique training methods and his affinity for nature. Created by Uncommon Creative Studio, the ad sees the footballer using various Beats by Dre devices, like...
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Nov 20, 2024
Is getting into smart TV OS a smart move for The Trade Desk? Today, ad tech platform The Trade Desk announced that it has developed Ventura, a new streaming TV operating system (OS). Additionally, it will partner with smart TV original equipment manufacturers (OEMs) and other streaming TV aggregators to launch the OS as early...
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Nov 20, 2024
Symone Woolridge has joined Minneapolis Fox-owned station KMSP as evening news anchor. Starting in December, she'll co-anchor the Fox 9 at 5 p.m. newscast alongside Kelcey Carlson, the Fox 9 at 5:30 with Amy Hockert, as well as the Fox 9 at 6:30 newscast with Tim Blotz. "Symone will make the perfect addition to our...
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Nov 20, 2024
Last week, Sweetgreen's newly unveiled Kale Camo Hoodie hit my social feed. My first reaction was: "What a clever way to super-serve mega fans." The company proudly heralded the idea in a press release and touted the new merch on social media just before the holidays. An hour later, another post hit my feed. Apparel...
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Nov 20, 2024
It's official. Comcast will spin off its cable network channels, the company confirmed on Wednesday. The networks being spun off into a new company include USA Network, CNBC, MSNBC, E!, SYFY, and the Golf Channel. The split also includes Fandango and Rotten Tomatoes, GolfNow, and Sports Engine, according to a company memo sent from Comcast...
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Nov 20, 2024
The increase in AI-spun made for advertising sites is making it harder for buyers to ensure their ads show up in quality environments, especially when using AI-powered media buying tools like Google's Performance Max, according to four sources. One ecommerce brand found that, for one recent campaign, between 30% and 40% of its Pmax display...
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Nov 20, 2024
Comcast to MSNBC: It's not us, it's you. NBCUniversal News Group's parent company unveiled an ambitious plan on Wednesday that would spin many of its struggling cable networks off into a separate company that's currently being called, appropriately enough, SpinCo. CNBC, Syfy, E!, and the USA Network are among the channels joining MSNBC in this...
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Nov 20, 2024
Initially, Coca-Cola's AI-powered remake of its 1995 commercial, "Holidays Are Coming," seemed to be well received. System1, which tests emotional responses to ads, found an "overwhelmingly positive" consumer response to the AI-generated campaign, according to svp of partnerships Andrew Tindall. The ad received a perfect 5.9 score from System1 in both the U.S. and U.K....
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Nov 20, 2024
This is TVNewser's basic cable network ranker and cable news report for the week of Nov. 11, 2024. The viewership wave that followed President-elect Donald Trump's Election Night victory greatly benefited Fox News as the network crested to ratings high. And viewers have continued to stay tuned to Fox News as the new administration takes...
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Nov 20, 2024
Welcome to Big Ideas, ADWEEK's semi-regular series in which we talk to the industry's top creative minds. Javier Campopiano is obsessed with the truth. Campopiano, who joined McCann Worldgroup and McCann as global chief creative officer a little over a year ago, says he was drawn to one of advertising's most well-known agencies for its...
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Nov 20, 2024
Marketing experience company Quad/Graphics (Quad), which counts agencies Rise and Betty among its network, has brought on strategy veteran Tim Maleeny as chief client strategy and integration officer. The appointment builds on the Midwest-based company's transformation from a legacy printer to a marketing experience (MX) company. Maleeny will lead Quad's efforts to attract and secure...
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Nov 20, 2024
Aesia Toliver has been named weekday evening co-anchor at Norfolk, Virginia NBC affiliate WAVY. She was the weekday morning news co-anchor at WAVY. "It's been such an honor and joy waking up Hampton Roads every morning but I'm moving to a new shift at @wavynews10 - one where I get to sleep in a bit!"...
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Nov 20, 2024
Jan Wade will retire as the president and general manager of WISN, Hearst Television's ABC affiliate in Milwaukee, Wisconsin, at the end of this year. Wade joined WISN in 2007. "Leveraging her deep industry experience, Jan has led WISN to a consistent level of excellence and quality in all facets of the organization while further...
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Nov 20, 2024
As a typical millennial, I was an early adopter of Facebook--back when it required a college email. I uploaded every photo from the previous night's shenanigans with captions like "CrAzI NiGhTz In SF!" At that time, I had little regard for privacy--my own or others'. This level of oversharing felt normal, even integral to my...
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Nov 20, 2024
The music and streetwear publisher Complex launched a curated shopping platform called Complex Shop on Wednesday, part of a broader bid from the media company to expand its burgeoning commerce business. The platform will live both as a distinct hub on the Complex website and integrate into editorial content, according to chief executive officer Aaron...
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Nov 19, 2024
NBC News' Today has officially completed a hat trick, celebrating three continuous weeks as the No. 1 morning show in total viewers and the advertiser-coveted Adults 25-54 demo. It's the show's longest reign at the top of both measured categories since March 2020. That achievement is all the more impressive considering that few significant news...
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Nov 19, 2024
As normalcy returns to the news networks after an intense campaign and election period, viewer engagement and interest is proving ho-hum. All three evening newscasts delivered mixed results for the week of Nov. 11. Of the trio, CBS Evening News with Norah O'Donnell was the only program to see a week-to-week gain in total viewers,...
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Nov 19, 2024
There's nothing like heading home for the holidays. But if that home happens to be generated by artificial intelligence, controversy is sure to follow. Coca-Cola became the latest major brand on the receiving end of backlash for its use of AI in its marketing, catching heat for this year's technology-fueled remake of its classic 1995...
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Nov 19, 2024
No drink accompanies a cheesy, fatty burger quite like an ice-cold sip of fizzy cola. But since fast-food restaurants are just another battleground in the cola wars, they typically only offer one choice between Coca-Cola or Pepsi on tap, rarely both. To hammer home its long-standing "Better With Pepsi" food pairing platform, Pepsi fired shots...
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Nov 19, 2024
In 2023, NHL policy around sanctioned Pride jerseys was reconsidered because seven players--less than 1% of NHL players--publicly refused wearing them. Circumstances like these aren't representative of public sentiment, which is that more people (more than double) say their perception of a brand is positively influenced (39%) by Pride participation than negatively (17%). Colin Kaepernick...
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Nov 19, 2024
Just over three years ago, Facebook, Inc. changed its name to Meta Platforms, Inc. The idea, Chief Executive Mark Zuckerberg explained at the time, was to usher in a new era of the internet where people were "in the experience, not just looking at it." He defined the upcoming, immersive phase of online communication as...
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Nov 19, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Chris Marino, head of agency at Google Customer Solutions. Marino shares his journey from American Express to Google, diving into the power of mentorship, the impact of AI on marketing, and the importance of personalized consumer engagement. Marino...
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Nov 19, 2024
Google issued a critical update to its Site Reputation Abuse policy on Tuesday, the culmination of a monthslong effort from the search platform to close a loophole that publishers had been using for years to generate passive affiliate revenue. In the controversial SEO practice that Google is looking to end, publishers would allow third-party vendors...
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Nov 19, 2024
Shamrock Capital has invested in global experiential consultancy DE-YAN. Terms of the deal were not disclosed. Los Angeles-based private equity firm Shamrock, which also owns ADWEEK, focuses on investments in communication, content, education, entertainment, marketing, media, and sports. Dejan Jovanovic founded DE-YAN in 2014, and it has since evolved from a niche boutique studio to...
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Nov 19, 2024
The Morning Joe team kick-started their own news cycle on Monday when co-hosts Joe Scarborough and Mika Brzezinski revealed that they'd booked a private sit-down interview with Donald Trump over the weekend. It was the duo's first in-person meeting with the president-elect in seven years and the first contact they'd had since Scarborough called Trump...
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Nov 19, 2024
Gray Media, which has recently laid off staff and started consolidating local stations, has announced the retirements of three station general managers. In Presque Isle, Maine, Kelly Landeen is retiring as the general manager and director of sales of WAGM. In Hazard, Kentucky, Neil Middleton is retiring as the general manager of WYMT. In Topeka,...
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Nov 19, 2024
Lance Allan will join Milwaukee, Wisconsin CBS affiliate WDJT as sports director. Allan worked at WTMJ in Milwaukee until August. "I am excited to join CBS 58 and continue to share my passion for Wisconsin sports with our community, since this is home, where the community is engrained into my soul and means so much...
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Nov 19, 2024
Fazer, a brand strategy firm, has appointed strategy veteran Craig Bagno as head of strategic integration, a newly created role at the agency. Bagno will lead Fazer's strategic development and integration capabilities and report to Fazer founder and CEO, Todd Irwin. Bagno will work to expand the firm's service offerings, centered around a methodology of...
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Nov 19, 2024
Fostering a child is never easy, especially through the teenage years, but a new series of public service announcements from The Ad Council highlight the rewards of caring and love as foster parents. The Ad Council, with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), and AdoptUSKids, have...
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Nov 19, 2024
Criteo wants to make it clear that it's a big player in retail media. During an investor event on Nov. 18, the adtech firm's leadership presented new data and laid out its strategy for winning retailers' ad businesses and advertisers' budgets. Over the past few years, Criteo has increasingly pivoted its business away from retargeting...
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Nov 19, 2024
Think you know what online shoppers want? Think again. Some current ecommerce trends challenge gender and age group stereotypes, a new report from Gale's commerce team found. The survey showed that men make more impulse buys online than women, and that younger consumers like seeing personalized ads in multiple places. Still, there are clear trends...
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Nov 19, 2024
Independent media agency Wpromote has hired Andrea Bendzick as CEO, the agency shared exclusively with ADWEEK. She succeeds Wpromote founder Mike Mothner, who will remain on the agency's board of directors. The choice continues the performance agency's strategy of leaning on Silicon Valley for new hires. Bendzick had most recently been CEO at Astreya Partners,...
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Nov 18, 2024
Walgreens U.K. subsidiary, Boots, joins Target and Bud Light as the latest brand to face backlash from far right-wing groups online as DEI increasingly becomes a third-rail issue for brands. The pharmacy and beauty brand's holiday ad, which stars Bridgerton actor, Adjoa Andoh, as Mrs. Claus, has become the target of conservative criticism over its...
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Nov 18, 2024
Brendan Carr has been chosen as the next FCC commissioner by President-Elect Donald Trump. "Commissioner Carr is a warrior for Free Speech, and has fought against the regulatory Lawfare that has stifled Americans' Freedoms, and held back our Economy," Trump said in a statement announcing the news. "He will end the regulatory onslaught that has...
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Nov 18, 2024
Food influencer Molly Baz has launched her own mayonnaise line, called Ayoh. The move marks her entry into the condiment scene--and likely proves less controversial than some of her other 2024 projects. Ayoh is only available online at launch, with a four-pack featuring 12-ounce bottles of each flavor--Dill Pickle Mayo, Hot Giardinayo, Original Mayo, and...
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Nov 18, 2024
Perplexity has unveiled its AI-driven ecommerce feature, 'Buy with Pro,' for its U.S. Pro users. Previously dubbed 'Pro Shop,' consumers can now purchase items directly from Perplexity's app. Perplexity is incentivizing people to shop by offering free shipping. Once a product is selected, users only need to enter their billing and shipping details to complete...
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Nov 18, 2024
WPP agency AKQA Group is losing its second long-tenured C-level executive in less than a month. On Monday, Sam Kelly, chief marketing officer, announced his departure after 17 years with the agency in an internal note to staff, obtained by ADWEEK. Kelly leaves weeks after AKQA founder and CEO Ajaz Ahmed announced his resignation from...
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Nov 18, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Andre Branch, svp and general manager of MAC Cosmetics North America at The Estee Lauder Companies. Branch shares his experience navigating the fast-paced beauty industry, the importance of inclusivity and artistry for the MAC brand, and the...
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Nov 18, 2024
Bravo is coming to the Magic City. Today, NBCUniversal announced the sponsors for its first Bravo Fan Fest in Miami, which takes place on Nov. 23--and plenty of brands are coming along for the ride. The company revealed a robust slate of brand sponsorships for the event, with partners including Lexus, State Farm, Verizon, ViiV...
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Nov 18, 2024
Amanda E/J Morrison, co-founder of emergency contraceptive brand Julie, spends a lot of time talking with colleagues about their awkward childhood and teenage experiences. One that has stayed with her personally is suffering from cold sores from a young age. She recalls the embarrassment of "being picked on" for a condition she didn't understand. Now,...
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Nov 18, 2024
WIVB weekend morning meteorologist Nick Guzzo signed off from the Buffalo CBS affiliate after a little more than a year. "Today is a bittersweet day as it is my last night on-air in Buffalo," he wrote on social media. "I have decided to cut my time short in Buffalo and leave the broadcast news industry....
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Nov 18, 2024
Now we know how Morning Joe duo Joe Scarborough and Mika Brzezinski spent their weekend. The co-hosts of MSNBC's morning show flew down to Florida for their first face-to-face encounter with President-elect Donald Trump in seven years. "We talked about a lot of issues," Scarborough said at the top of Monday's show, referencing subjects like...
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Nov 18, 2024
Briana Brownlee made her debut on the WJXT morning show as a reporter. "I am excited to call Jacksonville home while working at such an amazing news station with an amazing team of journalists," Brownlee wrote on social media. "I look forward to telling the stories that matter to you. Before joining the Jacksonville station,...
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Nov 18, 2024
Creatives, both in the advertising field and beyond, often face the tough task of reimagining the familiar--giving audiences what they expect, while at the same time completely surprising them. Consider Coca-Cola's recent work infusing their ubiquitous holiday ads with AI. The five-time Grammy Award-winning Jon Batiste had an even bigger task with the Nov. 15...
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Nov 18, 2024
Multicultural members of the marketing and advertising industry were shaken not just by Donald Trump's general election victory, but also by how he won--through huge advances across nearly every cohort, including Hispanics and Gen Z, who are themselves the most multicultural of all American generations. Despite diversity, equity, and inclusion initiatives peaking after the 2020...
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Nov 18, 2024
In a star-studded, celebratory evening, Adcolor, an organization dedicated to celebrating and promoting diversity in the creative industries, announced the winners of its 18th Annual Adcolor Awards. The show, held in Los Angeles at the J.W. Marriott Los Angeles LA Live, marked the culmination of Adcolor 2024, including the Adcolor Conference and the organization's two...
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Nov 18, 2024
Diageo's Smirnoff has kicked off a multi-year partnership with Troye Sivan, putting the Grammy-nominated pop star in charge of keeping its vibes immaculate. The vodka brand's tongue-in-cheek campaign, created by McCann New York and Dazed Studio, encourages people to ditch to-do lists and make more time for fun and going out with others. The collaboration...
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Nov 18, 2024
Every sports league wants to build a stronger connection with its fans, but the NWSL helped get more people out to games than ever this year by having its partners at Google put them as close to the pitch as possible. In February, Google and the National Women's Soccer League announced a multi-year extension of...
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Nov 18, 2024
Those with exceptional memories might recall that in June of 2013, the first leaks from Edward Snowden appeared in the media, Serena Williams won her second French Open, and Man of Steel premiered in theaters. But millions of music fans the world over know June 2013 for one reason alone: It was when K-pop boy...
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Nov 18, 2024
In a world where everything is digital, instantaneous, disposable, and at our fingertips, there is a lot to learn from the craft and care of vintage ads. Nick Federowicz, editor in chief of Watch Patina and a passionate vintage watch collector and enthusiast, has devoted his livelihood to tracking down rare vintage ads and custom...
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Nov 18, 2024
The artificial intelligence firm OpenAI is paying the digital media company Dotdash Meredith a minimum of around $16 million per year to license its content, according to public financial documents from IAC, the parent company of Dotdash Meredith. The figure is a minimum because it only reflects the "fixed" component of the payment and not...
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Nov 16, 2024
When you're hungry on the road, the warm yellow glow of McDonald's arches can feel like a beacon of hope to your rumbling stomach. That's the feeling McDonald's is trying to capture in the festive installment of its long-running "Fancy a McDonald's" U.K. campaign, which taps into the moments in life that simply call for...
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Nov 15, 2024
Cinephile eyebrows were raised earlier this year when Oscar-winning director Martin Scorsese announced that he'd partnering with Fox News Media's streaming service, Fox Nation, for his new TV venture, Martin Scorsese Presents: The Saints. But the show's executive producer, Matti Leshem, characterizes the unlikely partnership as a match made in... well, heaven. "Fox Nation has...
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Nov 15, 2024
Top of the Ticker: Scripps News announced its new streaming schedule as the 24/7 news network sunsets tonight. Beginning Nov. 18, the outlet will offer live weekday programming between 7 a.m. and 6 p.m. ET on its streaming platforms. Outside of those hours, Scripps will air select major events and breaking news live in primetime,...
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Nov 15, 2024
Brandon Viney joined athleisure giant Lululemon as vp, North America brand creative director. Viney spent nearly six years as Google's group creative director, leading its in-house Google Brand Studio creative agency and founding the Alphabet-owned company's Creative Fellowship for diverse emerging creatives. Prior to Google, he was an art director at Wieden Kennedy for nearly seven...
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Nov 15, 2024
The year was 2020 and while the rest of the world was grappling with a global pandemic, YouTube was having quite the year. The video platform saw the biggest growth in usage out of all the social media apps during the pandemic, with its user base growing from 73% of US adults in 2019 to...
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Nov 15, 2024
User experience (UX) research firm AnswerLab has appointed Megan Malli as its new chief executive officer (CEO). Malli joins from digital agency Huge, where she was global president. She assumes the role from founder and former CEO Amy Buckner Chowdhry, who will transition to board chair. The CEO transition comes as the company approaches its...
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Nov 15, 2024
Electric vehicles aren't just for climate nerds. That was the underlying message of this year's Electrify Expo, a multi-city event promoting electric cars, bikes, motorcycles, and other battery-powered modes of transportation. Marketers from Ford, Nissan, Toyota, and others are working to clear up consumers' confusion around charging and simplify the switch from internal combustion engines...
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Nov 15, 2024
Hellmann's is back for Super Bowl 59. The Unilever-owned mayonnaise brand is making its fifth consecutive appearance in the Big Game in 2025, the brand announced today. VML is handling the Super Bowl creative, which will introduce viewers to Hellmann's new mascot, Manny Mayo. In previous years, the condiment brand has used its multi-million-dollar ad...
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Nov 15, 2024
Happy Friday to all who celebrate. In this week's edition of stories we didn't post for one reason or another, we see some sturm und drang over what the recent election of The Trump means for journalism and a scuffle broke out in Baltimore over a ballot initiative funded by the man behind Sinclair. Let's...
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Nov 15, 2024
One of the buzziest campaigns of the holiday season so far is Coca-Cola's artificial intelligence (AI) reboot of its classic ad, "Holidays Are Coming." Since the rise of generative AI, the technology has invoked fear from some in the industry who worry it could harm creative jobs. But the Coke ad creators at Silverside AI,...
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Nov 15, 2024
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of...
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Nov 15, 2024
Hootsuite is going all on in influencers to promote its biggest report of the year. This week, Hootsuite launched its "Social Media Trends 2025" report--its annual analysis of the biggest social trends that marketers need to know about in the coming year. When the report went live, ads from LinkedIn influencers that work in social...
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Nov 15, 2024
Connie Chung doesn't like getting personal. "I was uncomfortable, frankly," the 78-year-old news veteran tells TVNewser with a resigned smile while describing the "torturous" process of turning her life into a literal open book--specifically the new autobiography, Connie: A Memoir. It's no surprise, then, that her first draft stuck to the "just the facts" approach...
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Nov 15, 2024
It's showtime for Thrilljoy. One month after ex-Funko CEO Brian Mariotti unveiled his new collectibles venture at New York Comic Con, the upstart company has secured its first exclusive retail partnership--and locked down a contract with that wily Ghost with the Most. ADWEEK has your first look at Thrilljoy's new Beetlejuice Pix! collectible, available only...
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Nov 15, 2024
Droga5 has laid off 4% of its New York office, ADWEEK has learned. The layoffs occurred earlier this week and impacted roles of varying seniority across creative, data strategy, comms strategy, and accounts. They come amid a global agency review by Kimberly-Clark, which hired Droga5 and Accenture Song as agency of record for its childcare...
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Nov 15, 2024
The advertising world is kicking it into high gear as we head towards the holidays and the inevitable biggest day of the year, the Super Bowl. There are more campaigns than ADWEEK can get to, but here, we highlight a few spots, as well as some agency news notes, that deserve some eyeballs. Johnsonville View...
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Nov 15, 2024
Sportswear retailer JD Sports overturns stereotypes of idealized families that are often present in holiday marketing. The brand's global campaign, created by agency Uncommon Creative Studio, documents families and traditions of all kinds. Instead of playing into Christmas ad tropes, like depicting a picture-perfect festive meal at home, its ads spotlight the many ways people...
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Nov 15, 2024
The founder and chief executive of the advertising technology company OpenWeb, Nadav Shoval, lost his bid to be reinstated as CEO after he was ousted from the company in September, according to public filings. Shoval petitioned an Israeli court on Sept. 5 to file a temporary injunction over a dramatic series of events that led...
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Nov 15, 2024
As one of the oldest brand mascots in the world, Johnnie Walker's "Striding Man"--a red-coated dandy with a top hat and cane--has appeared everywhere from magazine ads to digital billboards to, of course, the labels of the Scotch bottles themselves. But Diageo North America's CMO Ed Pilkington will never forget the day that the Striding...
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Nov 15, 2024
We get it: you need to stay up to speed, but you're running around in a world where everybody and everything is grappling for your attention. It's hard as hell to know what to zero in on so you can stay informed and (Bonus!) entertained. That's why ADWEEK recently launched four fresh newsletters to become...
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Nov 14, 2024
WTVD morning anchor John Clark is leaving the Raleigh-Durham, N.C. ABC station after 32 years at there. "After 43 years of news broadcasting -- the last 32 here at WTVD ABC11- I am retiring! My last day on-air will be December 13th, so you have a little more time to put up with me," he...
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Nov 14, 2024
Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and 75% say they'll amend how they pay within the next three years. The World Federation of Advertisers (WFA) and advisory firm MediaSense surveyed 80 marketing, media, and finance leaders from multinational brands representing more than...
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Nov 14, 2024
In advertising, the producer role can be many things, from a facilitator of the campaign creation process to someone who works on set making sure the work gets done. The role has numerous titles--creative producer, interactive producer, executive producer, account manager, project manager, client partner, product manager. But a recent study by creative consultancy NoCo...
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Nov 14, 2024
Throughout history, emerging trends in mass media have shaped election outcomes. The rise of TV in 1960 influenced perceptions of who won the first televised debate between Kennedy and Nixon. In 2008, Barack Obama's campaign first channeled the emerging power of social media to crowdsource funding and engage a younger, more diverse population of voters,...
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Nov 14, 2024
Paul Caiozzo, who co-founded AI-driven agency Supernatural, is moving to Tombras as chief creative officer at the agency's Knoxville, Tennessee headquarters. With Caiozzo coming on board, Jeff Benjamin will be elevated to global CCO as Tombras continues to eye international expansion on the heels of acquiring Argentina shop Nina in August. In addition, Milla Stolte...
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Nov 14, 2024
Today's New Hire: NBC News has announced Craig Melvin as Today's new co-anchor beginning Jan. 13. Melvin will succeed Hoda Kotb, who announced in September that she was stepping down from her co-anchoring duties. "I am beyond excited and grateful," Melvin told his co-hosts while sitting on the famed Today couch. "I've enjoyed just a...
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Nov 14, 2024
The numbers $22.6 billion -- Disney's reported revenue for Q4, a 6% increase compared to the prior-year quarter. $460 million -- Disney's net income for Q4, a 77% bump from the prior-year period. $321 million -- Disney's direct-to-consumer revenue for Q4. Entertainment DTC delivered 14% ad revenue growth this quarter, according to the company. $2.46...
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Nov 14, 2024
Welcome to another special episode of the Marketing Vanguard podcast. Today, host Jenny Rooney speaks with Todd Kaplan, who recently joined Kraft Heinz as CMO after a 17-year career at PepsiCo. In this episode, recorded at Brandweek 2024 in Phoenix, Kaplan shares his insights on the power of marketing, calculated risk-taking, and the balance between...
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Nov 14, 2024
X's former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lions Gate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than before. From January to September 2024, media intelligence platform Media Radar found that these brands collectively spent less than $3.3 million on X. This is...
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Nov 14, 2024
Lily Coleman has been named weekend morning anchor for WTAE in Pittsburgh, Pennsylvania. Coleman will anchor alongside meteorologist Jill Szwed for the ABC affiliate's 5 to 7 a.m. and 8 to 10 a.m. Saturday and Sunday. Coleman will continue to report Monday through Wednesday dayside. "I'm really excited to work with Jill," Coleman said. "Jill...
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Nov 14, 2024
Another Gray-owned station is sharing resources to produce newscasts. This time, the 4 p.m. and weekend news for Hazard, Kentucky CBS affiliate WYMT will originate from sister station WKYT in Lexington. "Don't worry, you will still see stories from Eastern Kentucky-based reporters and news from the area. That won't change," said the station. "What is...
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Nov 14, 2024
Friday, Nov. 8 Fox News more than tripled CNN and MSNBC's combined audiences among primetime total viewers and as well as the Adults 25-54 primetime demo. MSNBC also experienced a steep drop in the demo in both primetime and total day, finishing behind CNN. 25-54 Demographic (Live SD x 1,000) Total Day: FNC: 329| CNN: 81...
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Nov 14, 2024
Patrick Schwarzenegger is more than a simple drink slinger in the new Ketel One holiday ad--he's a concierge for his customer's flawless evening, upgrading a dinner reservation, nixing the inclement weather, and ordering a sweet ride with a snap of his fingers. And before disappearing into a mysterious puff of smoke, he makes a tasty-looking...
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Nov 14, 2024
Disney is preparing to be a worldwide destination for brands this season, rolling out its first global Disney holiday sponsorship offering. For the first time, Disney Advertising is now offering holiday sponsorships on Disney across North America, EMEA, and Latin America. The expansion follows Disney 's holiday package, which was new to the market last year,...
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Nov 14, 2024
Beatlemania was in the air in 1964, but it wasn't until Gary Greenberg saw his school auditorium decked out in Beatles decor for a dance that he realized the phenomenon was bigger than music. "I remember looking around thinking, 'Something is happening that's important,'" recalled Greenberg, chief creative officer at Philadelphia's Brownstein Group agency. "[They]...
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Nov 14, 2024
An affable man named Kris is on hand to help Target shoppers navigate their holiday dilemmas. With a twinkle in his eye, he guides people through Thanksgiving turkeys, Black Friday deals, and finding the perfect gift. If you notice a resemblance between Kris and a certain red-suited, bearded figure, that's intentional. Target introduced the character...
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Nov 14, 2024
This year, three separate business-to-business publishers went to market looking to sell their companies, and each received the same dismaying message: Despite having grown their revenues and increased their profitability, none of the bids met their business valuations. For the three publishers--Questex, Endeavor, and Freightwaves--the news was not a surprise. The market for mergers and...
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Nov 14, 2024
Customization has been the buzzword in marketing for years. But there's no amount of data that will make a creative in New York able to speak relatably to consumers in Minnesota. This moment calls for some professional soul-searching: If the industry aims to be customer-centric, why are we purchasing media in an agency-centric way? Your...
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Nov 14, 2024
There's yet to be a scientific study to prove it, but evidence suggests that Band-Aids aren't just good for cuts--they might help make you famous, too. Consider this. In 1975, the jingle "I am stuck on Band-Aid" debuted on national TV. The spot featured two unknown actors singing a tune by an unknown composer. They...
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Nov 14, 2024
British retailer John Lewis' Christmas ad, long considered the unofficial start of the holiday season in the U.K., goes in a different direction this year by depicting an everyday, familial kind of festive magic. On Thursday (Nov. 14), John Lewis released "The Gifting Hour," the second Christmas campaign by agency Saatchi & Saatchi, which took...
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Nov 13, 2024
Stephen Stock will join New Orleans Fox affiliate WVUE as chief investigative reporter. "Stephen has a proven track record of uncovering impactful stories and a steadfast commitment to truth and transparency," said WVUE-FOX 8 news director Kristen Palestina. "His investigative journalism will strengthen WVUE's dedication to deliver the in-depth reporting our community deserves." Since 2003,...
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Nov 13, 2024
Omnicom Media Group (OMG), Publicis Groupe, and dentsu lead Forrester's media agency Wave report, released today. The research firm evaluated 12 media agencies, both holding company-owned and independents, based on three criteria: capabilities, strategy, and customer feedback. Agencies were then grouped into three categories based on their score: leaders, strong performers, and contenders. OMG, Publicis...
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Nov 13, 2024
Don Lemon announced his departure from X, formerly Twitter, on Wednesday. "It's time for me to leave the platform," the former CNN anchor said in a video posted to his official account. "I once believe that it was a place for honest debate and discussion, transparency, and free speech," Lemon added. "But I now feel...
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