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Nov 02, 2026
Affle is buying Perion for $420 million, but once Perion's cash is stripped out it's paying under $200 million for the business, the latest open-web adtech exit at a bargain price.
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Nov 02, 2026
Political ad spend across Fox Corp. reached $350 million, a record for a midterm election period.
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Nov 02, 2026
Griffin Haddrill, who founded both agencies, plans to use the capital for acquisitions as brand and creator services converge.
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Nov 02, 2026
CEO Arthur Sadoun told ADWEEK Publicis will welcome rivals ‘with open arms'.
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Nov 02, 2026
Kay's holiday campaign starring SNL's Colin Jost lightens the pressure to give the perfect gift.
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Nov 02, 2026
The denim brand's holiday campaign nods to its 1995 spot 'Clayman,' the first ever all-Claymation commercial.
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Nov 02, 2026
The brand is inviting consumers to trade in trendy moisturizers that lack hydration for Vaseline's newest scented lotions
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Nov 02, 2026
Calvin Klein has enlisted soccer star Jude Bellingham for its next campaign.
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Nov 02, 2026
Alan Cumming narrates a nostalgic, Gen Z-leaning story for e.l.f.'s first holiday campaign.
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Nov 02, 2026
The merged company, WRLabs, pairs Rembrand's AI with Whisper World's decade of in-show ads across Asia, Africa and the Middle East
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Nov 02, 2026
Holdcos see production as a new revenue stream, raising questions about who controls it and where talent will learn the craft.
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Nov 02, 2026
The agency network CEO is betting that diversifying its revenue into tech will keep it in growth mode
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Nov 02, 2026
Watch all the best holiday campaigns from Walmart, Target, Sephora, Kohl's, and more.
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Nov 02, 2026
Political advertisers have spent a record $11.4 billion this midterm cycle, and CTV, now nearly double cable, took more than half of the new money.
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Nov 01, 2026
Svedka is returning to the Super Bowl with a contest led by Andy Cohen, offering fans $500,000 to create the ad
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Oct 31, 2026
Ulta Beauty's holiday campaign features Selena Gomez and Tate McRae, whose brands are both sold at the retailer.
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Oct 30, 2026
The fight for White House access continues with CNN, MS NOW, and Politico amending their initial lawsuit.
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Oct 30, 2026
Brands and fans connected over a shared love of the hit networks' shows in Charleston
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Oct 30, 2026
The companies' joint resources would be hard for brands to ignore, ad buyers say.
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Oct 30, 2026
The various networks are also offering non-linear election night coverage options.
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Oct 30, 2026
A roundup of this week's biggest marketing leadership moves
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Oct 30, 2026
Even with his Shakespearean credentials, the late Stewart never shied from starring in ads
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Oct 30, 2026
The app that connects users to healthcare providers will allow AI agents to access its database
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Oct 30, 2026
How decades of brand equity backed up the restaurant chain's decision to stay out of the fray
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Oct 30, 2026
MS NOW grew across the board.
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Oct 30, 2026
CBS Evening News posted double-digit growth in total viewers.
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Oct 30, 2026
Walmart, Sephora, Tinder, PlayStation, and more are behind the week's most notable ads.
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Oct 29, 2026
The company reported its highest-ever operating margin in Q3 of 13.9%
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Oct 29, 2026
CEO Mark Penn said Stagwell's AI tools can help clients' reduce their marketing costs by $100 million per year
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Oct 29, 2026
With voting less than a week away, the ads are uglier than ever
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Oct 29, 2026
Plus, why AEO is not the new SEO.
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Oct 29, 2026
In the first big tech earnings trickling in, investors are rewarding positive cash flow and penalizing cash burn. Is capex a less pertinent metric for the hyperscalers now?
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Oct 29, 2026
MS NOW took the lead in the primetime demo.
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Oct 29, 2026
On Sunday, CNN was the most-watched network in the primetime demo.
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Oct 29, 2026
How creators are building real businesses, going from viral stunts to real connections.
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Oct 29, 2026
Novig recently doubled down on its Sweeney campaign after a strong start. But for American Eagle, her early boost faded, and Dr. Squatch's direct sales didn't show a lasting lift either.
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Oct 29, 2026
Subscription includes free shipping, delivery, streaming, and mobile internet perks
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Oct 29, 2026
Walmart is bringing more than 3,300 shopper-data audience segments to Vibe's CTV platform, expanding access for smaller advertisers as it scales its TV ads biz.
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Oct 29, 2026
Through ingredient education, social discovery, and self-care rituals, Korean brands moved beauty marketing from cover-up to skin health.
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Oct 29, 2026
People Inc. is laying off 195 employees, most of them in its print and legacy web businesses, according to a copy of a memo from CEO Neil Vogel obtained by […]
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Oct 29, 2026
The deal would create a food delivery and advertising powerhouse
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Oct 29, 2026
One year in, the CEO says her strategy is on track. Here's what has changed and what still needs to be done.
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Oct 29, 2026
Best Buy's signature tag and blue-and-yellow color scheme are the focal point of its holiday ad campaign.
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Oct 29, 2026
WPP's turnaround is showing signs of life, nine months into CEO Cindy Rose's two-year strategic plan. The Numbers -2.1% - Year-over-year, like-for-like decline in revenue less pass-through costs in Q3 […]
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Oct 29, 2026
The campaign takes the format of college admissions ads with a sobering twist: campus sexual assault statistics.
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Oct 28, 2026
Google is pushing more ads into AI Mode and AI Overviews and weighing options for integrating ads in agentic experiences.
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Oct 28, 2026
As the publisher searches for a new CEO, insiders blame an exodus of senior sales talent and a lack of clear commercial strategy.
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Oct 28, 2026
Despite increased investments in femtech and women's health marketing, women still feel dismissed and discouraged when navigating healthcare environments.
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Oct 28, 2026
CNN was in first place at 9 p.m. ET in the demo.
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Oct 28, 2026
A consequential election has led to an influx of political advertising, with Comcast noting the importance of reaching the right audiences.
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Oct 28, 2026
Few consumers trust agents to purchase on their behalf, surveys suggest
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Oct 28, 2026
At The Clubhouse at Brandweek 2026, OpenArt hosted three workshops on AI-powered campaigns.
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Oct 28, 2026
Francois Bazini, a former chief marketing officer, breaks down the red flags of a toxic marketing boss — and how companies build them.
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Oct 28, 2026
Jed Dederick wants to bring programmatic-style scale and measurement to creator commerce, starting with a pay-for-performance product the company is wary of calling ads
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Oct 28, 2026
Convenience chain leans into the popularity of Korean culture as it promotes its K-food options.
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Oct 28, 2026
New slogan and film tout 2028 Olympic and Paralympic Games in Los Angeles.
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Oct 28, 2026
The Coca-Cola Company brand is developing original characters to tie its orange soda to the holiday for years to come
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Oct 27, 2026
Plus, why you can't be an agile marketer if you say yes to everything.
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Oct 27, 2026
Why brands must give their communities a voice—but not allow them to dictate their next style move.
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Oct 27, 2026
MS NOW won the 11 p.m. demo
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Oct 27, 2026
Global VP of marketing Ibrahim Khan on how global brands can stay culturally relevant.
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Oct 27, 2026
Experience-based holiday gifts have risen dramatically since 2024.
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Oct 27, 2026
She replaces Stacey Andrade-Wells, who left to join formula disruptor Bobbie in August.
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Oct 27, 2026
Its series The Intern, which features the InStyle staff, has become the template for new kind of format that has netted nearly 20 sponsors.
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Oct 27, 2026
Apple Music, the NFL, and Roc Nation confirmed Jay-Z will headline the Super Bowl halftime show on Feb. 14, 2027.
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Oct 26, 2026
Following the Paramount and WBD merger, Jay Askinasi sets ad leadership.
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Oct 26, 2026
The adtech firm's publisher inventory and audience data will be integrated into the holdco's AI Media Machine.
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Oct 26, 2026
Fox News' The Five was No. 1 in total viewers and the Adults 25-54 demo.
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Oct 26, 2026
Sephora brought unexpected ambassador Seth Rogen on board to make beauty gifting less intimidating and more fun.
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Oct 26, 2026
Plus, the legacy marketer and author of Moving Your Brand Out of the Friend Zone on shares his Think Human philosophy.
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Oct 26, 2026
A 335-page IPO plan shows a profitable second quarter, a concentrated customer base, and compute deals that send hundreds of billions to Google and Amazon.
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Oct 26, 2026
The search giant wants to control how people discover new brands.
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Oct 26, 2026
The brand, with Sharon Yi at the helm, will generate a seven-figure revenue as it shifts away from commerce and toward events.
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Oct 26, 2026
The platform is making its display and video inventory available through Amazon, Google and Yahoo's DSPs.
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Oct 26, 2026
Louisa Wee is betting that Strava can widen the tent to everyday wellness without diluting what made it essential to serious athletes.
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Oct 26, 2026
A year after taking over from David Droga, the CEO is building around a $1 billion agentic commerce pipeline and the Whalar acquisition while eyeing the media space.
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Oct 26, 2026
Walmart's holiday campaign reimagines The Muppet Christmas Carol, with Walton Goggins playing Scrooge.
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Oct 23, 2026
Fox News was the most-watched news network.
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Oct 23, 2026
CNN is also losing Bianna Golodryga, who is set to join Politico and CBS News.
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Oct 23, 2026
Holdco's revenues remain flat despite major client wins
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Oct 23, 2026
It was a big week for NBC Nightly News with Tom Llamas, but World News Tonight is still tops in viewers.
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Oct 23, 2026
Prime Video's Thursday Night Football advertisers are up 6% year over year.
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Oct 23, 2026
The prediction market is facing a string of regulatory investigations and lawsuits as it tries to build its brand
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Oct 23, 2026
Bruce Williams, CEO of Dentsu X North America, talks breaking down media silos at Brandweek.
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Oct 23, 2026
McDonald's is ending its FIFA World Cup sponsorship after 32 years amid an overhaul to its marketing model.
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Oct 23, 2026
Skydance is facing around $80 billion in debt following the Paramount and WBD merger close.
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Oct 23, 2026
Away, J.Crew, Walmart, Liquid I.V., and more are behind the week's most notable ads.
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Oct 22, 2026
The beverage giant hosted two separate pitches after Publicis resigned its North America media business for PepsiCo.
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Oct 22, 2026
Reaching more potential buyers, strengthening brand memory, and creating the conditions for sustainable growth.
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Oct 22, 2026
A cookbook and new stores honor the brand's heritage while appealing to new customers.
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Oct 22, 2026
The win expands a joint relationship spanning more 25 years.
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Oct 22, 2026
The Five was the most-watched program of the day.
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Oct 22, 2026
Under Meta's new terms coming into play Oct 30, advertisers are "solely responsible" for whatever its AI creates
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Oct 22, 2026
Today also registered gains in the advertiser-coveted demo
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Oct 22, 2026
Telemundo and Peacock benefited from Spanish-language World Cup rights with $224 million in ad revenue in Q3.
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Oct 22, 2026
Former president of Special US will lead the global creative network's new stateside hub.
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Oct 22, 2026
The deal marks Common Interest's biggest move in the U.S. to date.
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Oct 22, 2026
Scott Hagedorn and Sam Levine Archer named CEO and CSO of the holdco's AI platform, which started life as an employee tool and now builds agents for more than 90 clients.
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Oct 21, 2026
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. […]
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Oct 21, 2026
The company says its AI investments are already paying off for advertisers
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