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   NEWS: ADWEEK NEWS
AdWeek News
Mar 18, 2026

Gen Z Fave Dua Lipa Joins George Clooney as Nespresso's Global Ambassador
Brands says pop star will help it usher in a 'new era', but insists Clooney isn't leaving.

AdWeek News
Mar 18, 2026

Stephanie Ruhle Moves to Mornings in Major Programming Reshuffle at MS NOW
Almost all dayparts are affected by the programming changes, which will take effect in June.

AdWeek News
Mar 18, 2026

New Report ‘Brings the Receipts' on ROI of Women's Sports Ads
WPP Media's 'Women's Sports Playbook' shows surging ad spend, higher engagement, and premium audiences.

AdWeek News
Mar 18, 2026

Costco Adds Adtech Firm Moloco to Scale Retail Media Network
A new ad format aims to improve relevancy.

AdWeek News
Mar 18, 2026

ADWEEK Brand Genius 2026 Nominations Now Open
Honoring the powerhouse figures redefining brand building.

AdWeek News
Mar 18, 2026

In a Play for Profitability, Kraft-Heinz Kicks Off Five-Year Alliance with the NFL
Kraft Heinz has blown the ink dry on a deal to be the official condiment of the National Football League (NFL), the food and beverage colossus announced this morning.  The […]

AdWeek News
Mar 17, 2026

98th Oscars Down Nearly 2 Million Viewers, Reaching 17.86 Million
The 2026 Oscars take a viewership dip.

AdWeek News
Mar 17, 2026

AI Is Everywhere at SXSW, but Humanity Still Leads
Execs from 3M, Adobe, Accenture Song, Ancestry, and Monks shared insights at ADWEEK House.

AdWeek News
Mar 17, 2026

Compound Growth: How U.S. Bank Uses AI to Drive Revenue and Results
Blending synthetic audiences, behavioral data, personalization, and business fluency with Michael Lacorazza.

AdWeek News
Mar 17, 2026

Sephora's Zena Arnold on Navigating Trends, Shaping Discovery, and Marketing at the Speed of Culture
Learn how Sephora discerns which trends represent fleeting moments versus real behavioral shifts.

AdWeek News
Mar 17, 2026

CBS News Streaming Workers Stage 24-Hour Walkout
Protests are being held outside the CBS Broadcast Center.

AdWeek News
Mar 17, 2026

Inside the SXSW 2026 Brand Activations, Ranked in Tacos by ADWEEK
Paramount , Rivian, Prime Video, and more popped up at the festival

AdWeek News
Mar 17, 2026

Publicis Advises Clients to Avoid The Trade Desk, According to a Leaked Memo
French advertising titan Publicis is advising its clients to avoid working with demand-side platform (DSP) The Trade Desk. In an email sent Tuesday to select clients, obtained by ADWEEK, the […]

AdWeek News
Mar 17, 2026

A Look Back at Gap's Most Iconic Dance Ads
From 'Khaki Swing' to Katseye, Madonna to Young Miko, Gap's commercials have been in step since 1998.

AdWeek News
Mar 17, 2026

Reinventing a 77-Year-Old Brand: NASCAR's Modern Playbook with Tim Clark and Jimmie Johnson
Turning stock car racing into a lifestyle brand.

AdWeek News
Mar 17, 2026

EXCLUSIVE: Shaq Will Headline Walmart and Vizio's First Joint NewFront Event
Execs from L'Oreal, NBCUniversal, and Universal Studios will also be on stage.

AdWeek News
Mar 17, 2026

At SXSW, Marketers Say the Era of Spectacle Is Over
Panelists at ADWEEK House argued that experiential marketing has outgrown the pop-up.

AdWeek News
Mar 17, 2026

Beats and Nike's First Earbuds Collab Blends Performance With Street Style
Beats and Nike have teamed up to launch the Powerbeats Pro 2: Nike Special Edition, marking a milestone collaboration between the two brands.

AdWeek News
Mar 17, 2026

MyFitnessPal Is Launching an Ad Business
The nutrition and food tracking app has more than 5.7 million monthly active users.

AdWeek News
Mar 17, 2026

EXCLUSIVE: Advertisers Will Soon Be Able to Buy Reddit Ads Through Pacvue
Reddit is a growing factor in AI commerce.

AdWeek News
Mar 16, 2026

Hotels.com Gets Refreshingly Literal in New Brand Push
Hotels.com's new global campaign emphasizes that its name is refreshingly literal.

AdWeek News
Mar 16, 2026

Facebook Co-Founder Chris Hughes Warns AI Could Harm Workers—Even If It Doesn't Entirely Replace Them
At a panel on the future of work, economists, technologists, and policymakers debated whether AI will hollow out the middle class or simply accelerate trends already underway.

AdWeek News
Mar 16, 2026

CMOs Are Driving Growth, So Why Aren't More Becoming CEOs?
Marketers say experience gaps are stalling progression, finds NewtonX.

AdWeek News
Mar 16, 2026

JCPenney Takes on Fashion Elitism With a Runway Show in Paris, Texas
JCPenney hosted "The Other Paris Runway" as a direct counterpoint to the exclusivity of traditional fashion shows.

AdWeek News
Mar 16, 2026

Ugg Brings Back the Fluff Yeah Sandal With a Sci-Fi-Inspired Twist
Ugg has brought back its Fluff Yeah sandal in response to customer demand, tapping comedian and actress Atsuko Okatsuka for its Spring 2026 campaign.

AdWeek News
Mar 16, 2026

Uber Emboldens St Patrick's Day Partygoers to ‘Irish Exit' with a Quick Getaway
Uber's St. Patrick's Day campaign encourages people to "Irish exit" via its popular ride.

AdWeek News
Mar 16, 2026

7 Cinematic Ads From the 2026 Oscars
ADWEEK rounds up the best spots from Hollywood's big night.

AdWeek News
Mar 15, 2026

One Ad After Another: Conan Jabs at Oscars' YouTube Future
From Conan O'Brien's jokes to big wins, here's what you missed from the 98th Oscars.

AdWeek News
Mar 15, 2026

EXCLUSIVE: Mazda and Disney Are Big Winners at Oscars With Cinematic Ad Takeover
Mazda teams with Disney and AMPAS to make the CX-5 the star of five prestigious short films.

AdWeek News
Mar 15, 2026

A Surprising New King Reigns in Burger King's Oscars Ad
The chain is rolling out major changes after its U.S. boss shared his real phone number and invited suggestions from the public.

AdWeek News
Mar 15, 2026

EXCLUSIVE: Disney Cruise Line Ad Delivers a Powerfully Quiet Moment During Oscars
The ad debuted during the 98th Academy Awards, showcasing a heartwarming father and son story.

AdWeek News
Mar 13, 2026

EXCLUSIVE: Dow Jones Bolsters Brand Team By Hiring Former Droga5 Chief Andrew Essex
Andrew Essex, the founding CEO of Droga5, is joining the company alongside Fortune veteran Delwyn Gray.

AdWeek News
Mar 13, 2026

OpenAI is Testing An Ads Manager, As Its New Ads Business Fights Growing Pains
OpenAI's ChatGPT ads program has begun testing an Ads Manager with a small group of partners and is gathering feedback.

AdWeek News
Mar 13, 2026

Week of March 2 Cable News Ratings: Middle East Conflict Fuels Viewership
However, viewership has come down from recent highs.

AdWeek News
Mar 13, 2026

Streaming Ratings, Week of Feb. 9: Lincoln Lawyer Holds Onto No. 1
Only two titles managed to cross the billion viewing minutes mark.

AdWeek News
Mar 13, 2026

Ticker: Former MSNBC Head Rashida Jones to Lead Piers Morgan's Uncensored
Scott MacFarlane is the latest journalist to depart from CBS News.

AdWeek News
Mar 13, 2026

Pete Hegseth Comments Suggest Paramount Will Change Tone of CNN
Hegseth says, 'The sooner David Ellison takes over that network, the better.'

AdWeek News
Mar 13, 2026

Rethink Recruits Anomaly Veteran as First Chief Production Officer
Rethink has hired Jon Legere as its first chief production officer to embed production earlier and more intentionally across the agency's creative, PR, and design practices.

AdWeek News
Mar 13, 2026

Peacock to Give Bravo Fans Personalized Experience With AI Andy Cohen
Andy Cohen's avatar serves as the Your Bravoverse tour guide.

AdWeek News
Mar 13, 2026

OMD USA Names Bradley Rogers CEO as Chrissie Hanson Heads to Dentsu
OMD USA has tapped Bradley Rogers as its new CEO, while outgoing chief Chrissie Hanson heads to a struggling Dentsu.

AdWeek News
Mar 13, 2026

Ads of the Week: 9 Campaigns That Caught Our Eye, From Gap to Huggies
Gap, Coinbase, Huggies, and more are behind the week's most notable ads.

AdWeek News
Mar 12, 2026

Week of March 2 Evening News Ratings: Newscasts See Growth in Demo
Middle East unrest dominated the news cycle.

AdWeek News
Mar 12, 2026

Disney Sells Out 98th Oscars Ad Inventory, Pricing Up Double Digits
Disney continues its live-event and Oscars success with a marketplace fueled by strong demand.

AdWeek News
Mar 12, 2026

BDG Names Avi Zimak Chief Commercial Officer in Dual Leadership Shake-Up
The media group also elevated Amber Estabrook to the role of chief business officer of prestige revenue and partnerships.

AdWeek News
Mar 12, 2026

BDG Names Avi Zimak Chief Commercial Officer in Dual Leadership Update
The media group also elevated Amber Estabrook to the role of chief business officer of prestige revenue and partnerships.

AdWeek News
Mar 12, 2026

How Archer Roose Is Flipping the Wine Industry on Its Head with CMO Conley Downing
Repositioning a legacy category by eliminating barriers to entry.

AdWeek News
Mar 12, 2026

Coinbase's Oscars Ad Turns a Video Game NPC Into a Financial Rebel
Coinbase's Oscars ad encourages people to break away from the financial systems they've always known.

AdWeek News
Mar 12, 2026

Huggies Invites 18 Babies to Poop All Over $500K Worth of Luxury Goods
Huggies' 'Expensive Sh*t' livestream demonstrates how its diapers prevent costly messes.

AdWeek News
Mar 12, 2026

AdgeAI Is the Latest Acquisition in Publicis' AI Shopping Spree
The Israel-based creative analytics platform will be integrated into Publicis Production.

AdWeek News
Mar 12, 2026

Nielsen's New Insights Could Help Shift Ad Budgets in the Upfront
Nielsen releases new data breaking down demos across ad-supported TV.

AdWeek News
Mar 12, 2026

EXCLUSIVE: NewsGuard Taps Startup Pangram to Identify AI-Generated News and Misinformation
A new AI-powered tool created by Pangram can spot AI-generated misinformation posing as reputable news.

AdWeek News
Mar 12, 2026

Delta CMO Alicia Tillman to Depart; Ranjan Goswami Named Marketing and Product Chief
Airline announces leadership reshuffle as COO John Laughter's three-decade tenure ends.

AdWeek News
Mar 11, 2026

Netflix's Warner Bros. Bid Failed. What Should It Buy Now?
The streamer has a war chest, rising stock price, and newfound appetite for M&A. Eight experts offer their suggestions.

AdWeek News
Mar 11, 2026

The Trade Desk Says It's Testing AI Campaign Creation With Claude
CEO Jeff Green says generative AI could transform programmatic at scale, while warning Amazon may retreat from its DSP business over antitrust risks.

AdWeek News
Mar 11, 2026

Week of March 2 Morning News Ratings: Today Only Show to Grow in Total Viewers
Today extends its lead.

AdWeek News
Mar 11, 2026

3 Game-Changing Suntory Campaigns From François Bazini
The marketer reflects on taking Schweppes to space and bringing Ribena home.

AdWeek News
Mar 11, 2026

EXCLUSIVE: Horizon Media Cuts 50 Roles in AI-Focused Agency ‘Realignment'
In an email sent Monday evening to employees, the agency's CEO Bill Koenigsberg said the company is reshuffling its talent to focus on AI development.

AdWeek News
Mar 11, 2026

11 AI Tools That Ad Creatives Can't Stop Using Now
ADWEEK asked creative leaders to name AI tools that have transformed their work.

AdWeek News
Mar 11, 2026

Exclusive: Playboy Names Phillip Picardi Chief Brand Officer and Editor in Chief
The founder of them and former Out Magazine editor joins the publisher amid its push for a broader editorial revival.

AdWeek News
Mar 11, 2026

Suntory Beverage and Food Europe CMO François Bazini Departs
Bazini tells ADWEEK he's leaving to write a series of books and focus on mentoring

AdWeek News
Mar 10, 2026

2026 NCAA Men's Tournament Ad Sales Seeing ‘Tremendous Demand'
CBS Sports and TNT Sports execs say March Madness is cutting through for advertisers, but they don't 'give too much specificity.'

AdWeek News
Mar 10, 2026

Agency Creatives: Looking for Job Satisfaction? Consider Moving to the Brand Side
Brand marketers enjoy a better quality of life, according to a new survey.

AdWeek News
Mar 10, 2026

Cannes Lions Names Agency Icon Susan Credle 2026 Lion of St. Mark Honoree
The lifetime achievement award honors Credle's four-decade career.

AdWeek News
Mar 10, 2026

The Growth Paradox: Jeff Greenspoon of Kantar on Brand Power
Plus, how CMOs can protect their north star while experimenting boldly.

AdWeek News
Mar 10, 2026

An Irish Comedian Turned the Big Arch Launch into a Global Burger War
A routine product launch became a global cultural moment, but not a single dollar of paid media made it happen.

AdWeek News
Mar 10, 2026

How Washington's AI Power Struggle Became a Marketing Headache
As Anthropic sues the Department of War and OpenAI deepens ties with Washington, industry leaders are watching the geopolitical alliances behind AI platforms.

AdWeek News
Mar 10, 2026

How Time Turned Events Into Its Biggest Revenue Driver
The business is on pace to generate more than 50% of its total revenue in 2026.

AdWeek News
Mar 10, 2026

Stagwell Posts $2.9B Revenue for 2025 and Predicts Record New Business Ahead
Stagwell reported modest 2025 revenue growth but said first-quarter 2026 new business is shaping up to be the strongest in its history as CEO Mark Penn pointed to opportunities created by industry consolidation and restructuring.

AdWeek News
Mar 10, 2026

Money Moves: How Credit Karma Uses AI to Power Smarter Financial Decisions
Plus, financial literacy in the age of FinTok and Gen Z acquisition strategy.

AdWeek News
Mar 10, 2026

Jeff Green Is Betting $150M That The Trade Desk Becomes AI Era Infrastructure
The Trade Desk CEO Jeff Green is betting on how media will be bought in the future.

AdWeek News
Mar 10, 2026

65% of Marketing Jobs May Not Survive AI
Anthropic's new report ranked market research analysts and marketing specialists fifth on its list of eight hundred occupations most exposed to AI displacement—behind only programmers, customer service representatives, data entry, and medical record specialists.

AdWeek News
Mar 10, 2026

Gap Turns Its Spring Campaign Into a Music Video With Young Miko
Gap collaborated with Grammy-nominated Puerto Rican rapper Young Miko to create a music video for its Spring 2026 campaign.

AdWeek News
Mar 10, 2026

Ikea's Global Campaign Is a Love Letter to the Feeling of Home
Ikea's global campaign wants to remind people that there's no feeling like home.

AdWeek News
Mar 10, 2026

Dakota Johnson Enters Calvin Klein's Advertising Canon
The star joins a lineup of campaign icons in the label's 'sensual' Spring '26 underwear and denim push.

AdWeek News
Mar 10, 2026

Exclusive: MNTN Hires TikTok and NBCUniversal Veterans to Chase the SMB Market
The performance TV company has hired Garland Hill as its first chief revenue officer and Peter Blacker as its global head of premium content.

AdWeek News
Mar 10, 2026

Walmart's Vizio Acquisition Finally Opens Up Retail Advertising's Growth
The World Cup brings new ad space and data.

AdWeek News
Mar 10, 2026

Teva Pharmaceuticals' Dipesh Patel on Building Digital Capabilities in a Trust-First Category
Plus, the necessary guardrails around AI's role in content creation.

AdWeek News
Mar 09, 2026

Stop Marketing Like the Brand You Envy
Marketers are easily dazzled. We're great at spotting magic, and that's what makes us such good storytellers. The trouble is, once we've spotted it, we immediately want to import it.

AdWeek News
Mar 09, 2026

Paramount Could Face a High Cost for Changing CNN
David Ellison has said CNN's 'editorial independence' will be maintained.

AdWeek News
Mar 09, 2026

Women in Advertising Are Closing Every Gap They Can. The Pay Gap Persists Anyway
A new study finds women in advertising earn up to 8% less than men even after controlling for every known variable, pointing to managerial gatekeeping, workplace social dynamics and a culture of opacity as the forces keeping the gap alive.

AdWeek News
Mar 09, 2026

A New Wave of M&A Shows that Retail Media's Easy Growth Is Gone
Companies are in a land grab for data.

AdWeek News
Mar 09, 2026

Amazon's Biggest Fire TV Redesign in Years Targets Faster Viewing and Better Ads
The redesign introduces faster navigation and new ad opportunities as the company expands its CTV advertising ambitions.

AdWeek News
Mar 09, 2026

Adidas Originals' Top Marketer Reveals the Keys to Cultural Cachet
Annie Barrett has a playbook to ensure Adidas Originals is always part of the conversation, from the runway to the World Cup.

AdWeek News
Mar 06, 2026

The Trade Desk CEO Jeff Green Dropped $148M on Company Stock
The CEO says he's putting his money where his mouth is — and took the opportunity to call out Amazon's DSP along the way.

AdWeek News
Mar 06, 2026

The Role of Purpose in Marketing Strategy with Yoobi's Sarah Leinberger
Plus, how moving forward with incomplete information can be a winning strategy.

AdWeek News
Mar 06, 2026

Why So Many Brands Are Throwing Shade at Their Competitors Right Now
Brands get off on looking nervy, and social media loves a good fight.

AdWeek News
Mar 06, 2026

Ticker: Gayle King to Remain at CBS Mornings, EP Departs
Plus, Versant has its first earnings call.

AdWeek News
Mar 06, 2026

Streaming Ratings, Week of Feb. 2: Netflix's The Lincoln Lawyer Makes Its Case
Bridgerton fell to second.

AdWeek News
Mar 06, 2026

DoorDash CMO Kofi Amoo-Gottfried Will Step Down After 7 Years
The company has not named a successor.

AdWeek News
Mar 06, 2026

Ford Returns to F1 With a Docuseries That Disrupts the Ad Break
Ford is back on the F1 grid for the first time in over 20 years, and it's marking the return with a campaign built for the streaming era.

AdWeek News
Mar 06, 2026

Dame Annette King, Pioneering Ad Executive, Dies at 57
Tributes ring out for ‘irrefutable giant,' who held leadership roles at Accenture Song, Publicis, and Ogilvy.

AdWeek News
Mar 06, 2026

Ads of the Week: 13 Campaigns That Caught Our Eye, From NPR to Mr. Clean
NPR, Mr. Clean, Heineken, Brooks Brothers, and more are behind the week's most notable ads.

AdWeek News
Mar 05, 2026

Exclusive: Beehiiv Taps Former Calendly Exec as Its First CMO
Darren Chait, who built and sold Hugo to Calendly, joins the newsletter platform as it eyes $50M in revenue and a broader identity.

AdWeek News
Mar 05, 2026

ADWEEK Commerce Advantage: Amazon and Walmart at the Top, While the Rest Battle for Scraps
The bigger are getting bigger in advertising and technology.

AdWeek News
Mar 05, 2026

The X's and O's of Advertising During the Big Game
Industry leaders talk about why the Super Bowl is still the ultimate advertising stage, even though strategies are changing.

AdWeek News
Mar 05, 2026

Week of Feb. 23 Cable News Ratings: Viewers Turn to Cable During Iran War
All three networks had over a million total viewers during primetime.

AdWeek News
Mar 05, 2026

Savannah Guthrie Visits Today Colleagues, NBC News Confirms Her Eventual Return
It's been more than one month since Nancy Guthrie was reported missing.

AdWeek News
Mar 05, 2026

Luma AI's AI Agents Promise to End the Multi-Tool Mess
The $4 billion company is now targeting the full creative pipeline—from brief to final cut—with AI agents for enterprise teams.

AdWeek News
Mar 05, 2026

NBCU to Gain New AI-Powered Measurement With HyphaMetrics Partnership
NBCU becomes the first licensor of HyphaMetrics' measurement tool, looking at cross-device experiences in real time.

AdWeek News
Mar 04, 2026

OffBall and Togethxr Team Up on a New Playbook for Sports Media
The partnership reflects a new model for lean sports media—one where shared resources beat raising capital.

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