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Mar 18, 2025
This is TVNewser's basic cable network ranker and cable news report for the week of March 10, 2025. Fox News was watched by 63% of the cable news audience across total day and primetime, continuing its ratings dominance. FNC was the No. 2 network in all of television, averaging 3 million primetime total viewers and...
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Mar 18, 2025
WRTV anchor Marc Mullins is out after cuts at the Scripps owned Indianapolis ABC affiliate. He announced the new on social media and hinted that others had also been cut. "WRTV informed me earlier this month it is eliminating my position, along with others, as the station's parent company makes some staff reductions," Mullins wrote...
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Mar 18, 2025
Unilever's chief growth and marketing officer Esi Eggleston Bracey has revealed that the company is integrating AI technology in its product shoots--and saving time and money in the process. Today (March 18), the exec said at Nvidia's GTC Summit that the CPG giant has been experimenting with NVIDIA Omniverse tech on brands including Dove, Vaseline,...
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Mar 18, 2025
The start of daylight saving time may have negatively affected the evening newscasts. Viewership declined in total viewers and the Adults 25-54 demo when the clocks fell back one hour during the week of March 10. Additional hours of daylight in the evening present more outdoor opportunities, which could have resulted in lower tune-in numbers...
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Mar 18, 2025
ABC News' Good Morning America remained America's most-watched morning show for the second consecutive week. GMA expanded its total viewer lead over NBC News' Today to 77,000, easily solidifying its win for the week of March 10. Unfortunately, all three morning shows posted lower numbers in total viewers and the advertiser-coveted demo of Adults 25-54,...
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Mar 18, 2025
In this episode of the Brave Commerce podcast, Josh Hackbarth, chief marketing officer at MGA Entertainment, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of the toy industry and how MGA is redefining how consumers engage with its brands. Josh explains why building emotional connections is now just as important as product...
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Mar 18, 2025
As we celebrate Women's History Month, we seek improvements in the world toward gender equality and inclusivity. Sadly, on social media this year, we are seeing the opposite. The rise in "tech bro" culture and content and the reduction in moderation is driving negativity toward women and other marginalized groups. We've spent years watching the...
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Mar 18, 2025
Publishers have been less upfront with their announcements, but TV upfront week is finally taking shape--with NBCUniversal, Fox, and Netflix all setting dates. NBCU made its announcement on Monday, with Mark Marshall, chairman, global advertising and partnerships at NBCUniversal, posting a message on LinkedIn to share his thoughts on the value of the upfront and...
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Mar 18, 2025
To be clear, Liquid Death is not suggesting that pregnant women go on benders. It just looks that way, purposely so, as the self-styled punk-rock water brand partners with Kylie Kelce for a campaign called "Kegs for Pregs." Kylie Kelce, whose popular new podcast rivals Joe Rogan's show, is expecting her fourth daughter with husband-retired...
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Mar 18, 2025
Omnicom Group's impending takeover of rival Interpublic Group (IPG) reached an important milestone today (March 18) when shareholders of both companies voted to approve the deal. The holding companies said they still expect the takeover, first announced in December 2024, to close in the second half of 2025. The transaction still has to go through...
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Mar 18, 2025
U.S. Senator Richard Blumenthal (D) from Connecticut has written a letter to Federal Communications Commission's Acting Bureau Chief of the Enforcement Bureau, Patrick Webre, and Acting Bureau Chief of the Media Bureau, Erin Boone, looking for information about the FCC's recent "unprecedented, intrusive investigations against media broadcasters under arbitrary and capricious pretenses." Blumenthal, the Ranking...
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Mar 18, 2025
H&M has finally paid non-profit Buy From A Black Woman (BFABW) the $83,000 it owed the organization nearly a month past its due date, ADWEEK has learned. After the partnership between H&M and the nonprofit organization had recently ended due to what BFABW claimed was a breach of contract, founder Nikki Porcher received an overnighted...
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Mar 18, 2025
Veteran New York reporter David Diaz died last week at the age of 82. His television news career spanned three decades. CBS News New York said its staffers "were lucky that he shared his remarkable abilities, generous spirit and infectious smile with us and our viewers." Before working at NBC owned station WNBC for 15...
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Mar 18, 2025
Omnicom Group and Interpublic Group (IPG) shareholders have voted to approve the combination of the two rival holding companies. The stockholders voted on Omnicom's proposed takeover of IPG during a meeting held today (March 18). Shareholder approval marks a significant milestone in the process of combining the two companies, which would create the world's largest...
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Mar 18, 2025
Kayler Smith has joined Dayton, Ohio NBC affiliate WDTN as its first female on-air sports reporter and anchor. Smith comes from WDTN's sister station in Midland/Odessa, Texas where she was the station's sports director for nearly three years. "First time on air in the 937! I'm humbled and honored to become the first female on...
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Mar 18, 2025
For Gen Z, streaming TV is a full-time job, at least according to new Tubi research. Today, Tubi released "The Stream 2025: Audience Insights Shaping Streaming" report in partnership with The Harris Poll, which looks at the changing streaming behaviors of consumers--especially Gen Z--and how marketers can reach these audiences as the entertainment landscape continues...
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Mar 18, 2025
By the Book is a feature series where journalists discuss their works of fiction and non-fiction. It's the kind of full circle moment that another journalist might have approached as their mic drop story. In November 2023, Fox News senior correspondent Benjamin Hall traveled to Ukraine to interview the war-battered nation's president, Volodymyr Zelenskyy. Nearly...
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Mar 18, 2025
Cross-platform distribution led to another record-breaking viewership event in February. This year's Super Bowl Sunday, which culminated in the Philadelphia Eagles winning the Vince Lombardi Trophy, saw Fox Sports earn 127.7 million viewers, with some watching Super Bowl LIX on Fox's free ad-supported streaming service, Tubi. According to Nielsen's Media Distributor Gauge, Super Bowl Sunday...
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Mar 18, 2025
Women's lifestyle publisher Refinery29 is relaunching its experiential franchise 29Rooms next month. This marks the return of the event series for the first time since 2019 and its first iteration under new ownership. 29Rooms will return this time as a pop-up series, with plans to activate against at least four major cultural touchstones this year....
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Mar 18, 2025
If Pedro Pascal is sad, the whole world is sad. And dreary, and frigid, and hopeless. But the beloved internet daddy doesn't stay blue for long, according to a new Apple ad that starts with him grieving over a romantic breakup but snapping out of his melancholy mood with the help of his AirPods. The...
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Mar 17, 2025
A Jesse Watters-less edition of Primetime saw its total viewer and Adults 25-54 audience fall on Friday night. Fox News' 8 p.m. ET show finished third in total viewers and fourth place in the demo for the night with The Five claiming most-watched status in both categories. FNC finished as the second most-watched network in...
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Mar 17, 2025
South by Southwest brings nearly half a million people to the city of Austin, Texas, each spring for its sprawling series of conferences and festivals. For many marketing professionals, it's a tentpole event on par with CES or Cannes Lions--but offering a different audience and focus. While CES showcases futuristic tech and serves as a...
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Mar 17, 2025
Gray stations are adding an afternoon newscast called Local News Live. The one-hour newscast will air on 37 of Gray Media's local television stations starting today. The show is anchored by Debra Alfarone with live coverage from reporters across Gray's 113 markets. This expansion means Local News Live | LNL now airs Monday through Friday...
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Mar 17, 2025
Spectrum Reach, the advertising sales business of Charter Communications, has rolled out its newest planning tool, Audience Reach Optimizer (ARO), designed to boost the effectiveness and efficiency of advertisers' campaigns, delivering their TV ads to their intended audience. ARO leverages Spectrum Reach's unique data insights in a privacy-focused way to simplify the process for advertisers...
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Mar 17, 2025
Every year when St. Patrick's Day rolls around in the U.S., I find myself cringing at the spectacle. My daughters and husband hold Irish passports. We lived in Ireland. I've managed teams there, and I work there every summer. I've never liked how the holiday is celebrated here in America. The parades, festivities, and Irish...
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Mar 17, 2025
The advertising technology company OpenWeb appointed industry veteran Jim Daily as its new chief executive officer on Monday, marking a new era for the firm following a period of highly visible turbulence among its leadership team. Daily, who begins the role April 1, previously served as the North American CEO and global president at Teads,...
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Mar 17, 2025
What if it was never going to last? More than three decades have passed since the first banner ad appeared on a website. Digital wasn't just a new frontier, it was a place that experienced stratospheric year-over-year growth--and the unspoken expectation was that growth would continue forever. That expectation makes sense when you consider how...
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Mar 17, 2025
Perplexity is making its biggest marketing bet yet. The AI search startup has launched its first celebrity-led ad campaign, starring Squid Game actor Lee Jung-jae, in a mid-seven-figure buy across major streaming platforms. The 90-second ad spot, filmed in Korea, takes a playful jab at Google, dubbed "Poogle" in the ad. Jung-jae, caught in a...
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Mar 17, 2025
President Donald Trump has silenced Voice of America, the federally-funded news organization that has beamed its broadcasts abroad for over eight decades. On Friday afternoon, the Trump administration issued an executive order calling for the dismantling of the U.S. Agency for Global Media, which oversees the outlet. The following morning, over one thousand VOA employees...
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Mar 17, 2025
CBS News New York (WCBS) chief weathercaster Lonnie Quinn will be off the air for several weeks to recover from an accident. Quinn suffered a concussion earlier this year after, he said, he "took a wallop" on his head. The New York CBS owned station said Quinn went to the hospital and had a CAT...
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Mar 17, 2025
WLTX anchor J.R. Berry said he's been diagnosed with a curable form of cancer and that he will be off the air for several weeks. "The docs tell me I have a very treatable, very curable form of cancer," he announced on social media. "I have a great team and we're ready to tackle this...
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Mar 17, 2025
San Diego ABC affiliate KGTV got caught in the recent Scripps layoffs. The Times of San Diego said roughly 20 staffers, including photographers, producers, and a receptionist were laid off. The media outlet provided a pretty detailed list of those affected. According to sources familiar with the situation who spoke to Times of San Diego...
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Mar 17, 2025
If Gatorade is going to let its "Is It In You?" slogan hang around for the better part of three decades, it occasionally needs to allow a new generation to determine what "it" is. For its latest March Madness campaign, Gatorade recruited USC sophomore guard and Big 10 player of the year JuJu Watkins, highly...
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Mar 17, 2025
Conan O'Brien's first time hosting the Oscars had a lot of Substance, so the comedian is back to host the 98th Academy Awards. Today, Academy CEO Bill Kramer and Academy President Janet Yang announced that O'Brien is returning for a second year to host the Oscars, which takes place on Sunday, March 15, 2026. In...
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Mar 17, 2025
PepsiCo added to its growing portfolio of healthier brands with the acquisition of Poppi for $1.95 billion, announced Monday morning. The transaction includes $300 million of anticipated cash benefits, bringing the net purchase price to $1.65 billion, The Associated Press reported. The move gives PepsiCo shelf space in the momentum-fueled "functional soda" category--beverages with lower...
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Mar 17, 2025
PepsiCo may be looking to add to its growing portfolio of healthier brands, as sources with knowledge of the talks recently told Bloomberg the food and beverage giant is in advanced discussions to acquire Poppi for more than $1.5 billion, perhaps as early as this week. The move would give PepsiCo shelf space in the...
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Mar 17, 2025
The lifestyle media brand PureWow is introducing a live-shopping series next month on TikTok Live, called WowShoppes, whose launch marks one of the first meaningful attempts from a publisher to capitalize on the growing social commerce space since the debut of TikTok Shop. The venture is one of several new initiatives PureWow has planned to...
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Mar 17, 2025
On Achill Island, off Ireland's rugged west coast, there's a pub called McLoughlin's Bar that's been in the family for four generations and part of the community for 155 years. The current owner, Joseph "Josie" McLoughlin, was born upstairs in the pub and has worked behind the bar for 43 years. Now McLoughlin is about...
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Mar 17, 2025
The Big 12 Conference spent the last several years rebranding itself, but a combination of campaigns, championships, and cultural shifts made it official. Big 12 Commissioner Brett Yormark took his job in August 2022, a little more than a year after the Supreme Court allowed athletes to benefit from name, image, and likeness rights deals,...
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Mar 17, 2025
Even though the FIFA World Cup 2026 is more than a year away, Telemundo is getting a head start with the debut of a new late-night talk sports show that has an emphasis on soccer. On March 10, Telemundo premiered El Pelotazo, which airs live seven days a week and is hosted by Veronica Rodriguez,...
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Mar 17, 2025
VML's BAV Group, a specialty practice focused on data-driven branding, promoted Laura Jones to global CEO. She was previously chief strategy officer (CSO). Jones has been with BAV Group for nearly 10 years, assuming the CSO role in December 2020 and serving as the unit's commercial and strategic head. Prior to that, she worked in...
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Mar 14, 2025
CNN may have found its hit roundtable show as NewsNight with Abby Phillip continues to shine for the network. The 10 p.m. newscast repeated as CNN's most-watched show in the Adults 25-54 demo and finished second place in total viewers. The success of the format has seen CNN experimenting Saturday morning shows also hosted by...
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Mar 14, 2025
President Donald Trump referred to CNN and MSNBC "illegal" during a speech at the Department of Justice on Friday. It marked the latest escalation in his language about the news media and those two networks in particular since he returned to the Oval Office in January. In his remarks, Trump referred to MSNBC as MSDNC--an...
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Mar 14, 2025
Independent creative agency Madwell, which employs over 100 staffers in New York and Denver, is facing mounting pressure as employees report delayed paychecks, missed vendor payments, a culture of fear akin to "a dictatorship," and increasingly aggressive messages from leadership in response to voicing their concerns. CEO Chris Sojka has attributed ongoing financial struggles to...
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Mar 14, 2025
Happy Friday to all who celebrate. In this week's edition of stories we didn't write up for one reason or another, we see a local anchor gets memorialized in a painting and Federal Communications Commission commissioner Anna Gomez "expressed deep frustrations" with the FCC and the Trump administration's policy towards broadcasters and media companies. FCC:...
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Mar 14, 2025
Walking around Austin, Texas, during South by Southwest this year, Rivian was nearly omnipresent. That's due to a two-year headlining sponsorship deal that Rivian inked with SXSW in December. The singular headline sponsor is a new model for SXSW, which has tiers of sponsorships for brands to choose from, and generally has several in the...
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Mar 14, 2025
Phoenix Fox reporter Nicole Krasean found the creature it seems everyone's been looking for since, well, forever. Bigfoot or Sasquatch, as it is known, was in Flagstaff, Arizona during a winter snowstorm that shut down roads in the area. They told Krasean that their favorite thing to do in the snow was ski, snowboard or...
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Mar 14, 2025
Top of the Ticker: A recent regulatory filing by Newsmax revealed that the network paid $40 million to settle its defamation lawsuit with Smartmatic. The case was settled in September with the terms initially remaining undisclosed, Newsmax's filing also revealed that Smartimatic would be able to purchase 2,000 shares of preferred stock of the cable...
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Mar 14, 2025
A nationwide boycott aimed at major retailers like Walmart and Amazon over their diversity, equity, and inclusion policies was meant to send a financial message. However, data from three separate sources shows that the impact was negligible. On Feb. 28, a grassroots group organized by John Schwarz, a self-described "mindfulness and meditation facilitator" with more...
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Mar 14, 2025
This post was created in partnership with Kantar AI is transforming marketing, pushing brands to rethink not just strategy but also how they engage consumers and balance automation with authenticity. As AI evolves from a behind-the-scenes tool to a driver of real-time decisions, marketers face a critical challenge: How do they harness its potential without...
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Mar 14, 2025
The power of friendship pushed the Netflix drama series Sweet Magnolias to the top of the chart of the most-watched streaming title for the week of Feb. 10, according to Nielsen Streaming Content Ratings. Season 4 of Sweet Magnolias, which debuted in second place the week of Feb. 3, enjoyed 1.162 million viewing minutes, dethroning...
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Mar 14, 2025
This post was created in partnership with IRCODE Television has long been a passive experience, but what if you could engage with your screen in real time? At the ADWEEK House Austin Fireside Chat, interactive technology took center stage as Matty Beckerman, founder of IRCODE, explored how AI-powered engagement is reshaping television. In conversation with...
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Mar 14, 2025
Powerade is the official drink of the National Collegiate Athletic Association (NCAA), and ahead of March Madness, the brand wants to land a slam dunk as the fans' bottle of choice. The Coca-Cola-owned label has rolled out "It Takes More to Get This Far," a two-ad campaign expanding on "It Takes More," which first debuted...
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Mar 14, 2025
The CEO of Brooklyn-based creative shop Madwell, Christopher Sojka, is lashing out against distressed employees--according to internal communications obtained by ADWEEK--for pushing back against the agency's in-office policies after not being paid in time, and for speaking to the press about the company's financial woes. The indie shop, which has serviced major brands including Verizon...
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Mar 14, 2025
This post was created in partnership with Brandwatch A brand's response to a crisis can define public perception for years. In an era where misinformation spreads in seconds and consumers demand swift, transparent action, companies must navigate high-pressure moments with precision to maintain trust. During an ADWEEK House Austin Group Chat, co-hosted with Brandwatch, a...
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Mar 14, 2025
Sheila Shekar Pollak has joined hair care and color brand Madison Reed as chief marketing officer (CMO). Pollak was most recently chief brand experience officer at outdoor apparel and gear provider Orvis. Before she joined Orvis in 2022, she also held CMO roles at skincare brand Biossance and activewear business Athleta, spending nine-and-a-half years at...
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Mar 14, 2025
This post was created in partnership with Adobe Generative AI has shifted from an experimental playground to a vital part of modern marketing. From hyper-personalized content to scaled creative production, brands are harnessing AI's power to deepen consumer engagement. But as AI takes center stage, new challenges emerge: How can brands ensure authenticity, protect intellectual...
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Mar 14, 2025
Most every self-respecting Hollywood action flick contains the following scene: a few grizzled cops walk directly toward the camera--in dramatic slow motion--while the background lights up with explosions and fireballs. It's a trope for a reason. Apple pokes fun at that well-worn concept, reuniting a pair of law-enforcement characters who have appeared in previous commercials,...
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Mar 14, 2025
Noticias Telemundo Texas, one of Telemundo Station Group's free ad-supported streaming TV (FAST) channels, will air investigative special En La Mira de Los Traficantes on Saturday, March 15, and Sunday, March 16. En La Mira de Los Traficantes, which is produced by Telemundo 48 El Paso (KTDO), follows investigative journalist Josue Esquivel as he embeds...
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Mar 14, 2025
The NCAA men's and women's college basketball tournaments that comprise March Madness score huge ad sales, but one side's gaudy stat line is helping the whole sport win. CBS Sports and TNT Sports held a joint call on Wednesday during which Paramount Advertising evp of sports sales Ryan Briganti and Warner Bros. Discovery evp of...
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Mar 14, 2025
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, chief marketing officer at commercial real estate investment firm JLL. Join Jenny and Siddharth as they discuss his journey from technology to marketing leadership, the evolution of B2B marketing, and how commercial real estate marketing is adapting to economic...
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Mar 14, 2025
Following record-breaking ad sales and surging viewership, the Olympics and Comcast NBCUniversal are teaming up once again. On Thursday, the International Olympic Committee (IOC) and Comcast NBCUniversal announced they are entering a new $3 billion partnership. This includes media rights on all platforms in the U.S. for the Olympic Games through 2036, as well as...
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Mar 14, 2025
Memphis anchor Richard Ransom is leaving local TV to work at Methodist Le Bonheur Healthcare as director of strategic communications. "I'm excited to let y'all know that soon, I am leaving TV news to start a new chapter in my career --one that I couldn't be more thrilled about!" Ransom said in part in a...
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Mar 14, 2025
The food and lifestyle publisher Food52 reduced its headcount by around 40% on Friday, a sweeping round of layoffs that are part of a broader restructuring afoot at the privately owned media outlet, according to chief executive Erika Badan. The cuts will shrink Food52's workforce from 140 to around 90, and they primarily affect staff...
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Mar 14, 2025
Natalie McCain has been named morning anchor for Wichita Falls, Texas Fox affiliate KFDX. McCain will work alongside Jalen Wells on the morning and noon newscasts starting March 18. "What an honor it is to get to anchor alongside the incredible Jalen Wells," McCain said. "I can't wait to wake up with Texoma on the...
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Mar 14, 2025
A lost man meets a chicken in the woods. Transfixed by the bird's spell, he follows a group of mysterious strangers, who reverently carry a giant, golden egg to the shore of a lake. There, in a lake of gravy, he is baptized. When he emerges, he is transformed into a piece of fried chicken....
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Mar 14, 2025
At "high" noon today, an Illinois-based dispensary chain called Ivy Hall and legendary pizza parlor Paulie Gee's will be dishing up THC-spiked slices from the world's largest infused, Sicilian-style pie. There's no actual Guinness World Record--the iconic stats-keeping brand is not cannabis-friendly--so you'll have to take the organizers' word that they have broken any previous...
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Mar 14, 2025
Publicis Groupe has snagged The Coca-Cola Company's U.S. media and data business from incumbent WPP, two sources with knowledge of the matter told ADWEEK. The result came after the beverage company held a competitive closed door review with both holding companies, which ADWEEK reported on last week. It means a crucial piece of The Coca-Cola...
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Mar 14, 2025
The U.S. Federal Trade Commission (FTC) has requested additional information and documents ahead of Omnicom Group's proposed takeover of Interpublic Group (IPG). In a corporate blog post, Omnicom said the request formed "a standard part of the regulatory process." However, the FTC's second request for information could be a sign the government agency is reviewing...
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Mar 14, 2025
If you've ever loved dad jokes, there's a new show dedicated to celebrities telling them--and brands get the last laugh. Digital video network Culture Genesis premiered Celebrity Dad Jokes this week on the All Def channel on YouTube, which tapped Nick Cannon as an executive producer and the host. The show, which Culture Genesis describes...
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Mar 13, 2025
MSNBC president Rebecca Kutler and her senior executives are in the midst of preparing for the network to be spun off from the NBCUniversal News Group and join the newly-created SpinCo later this year. The network is in the process of looking for new office and studio space. It also recently hired Scott Matthews to...
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Mar 13, 2025
Orlando Fox owned station WOFL has released footage of its studio getting hit by a tornado on Monday. The tornado destroyed two homes, according to officials. No injuries were reported. The footage from Fox 35's cameras showed swirling winds knocking down equipment on the station's weather deck. The camera lens then gets blocked by wind...
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Mar 13, 2025
Jesse Watters Primetime had a massive showing in the Adults 25-54 demo for Fox News with 550,000 viewers tuning in on Wednesday. Primetime also joined The Five in reaching 4 million total viewers, with that 5 p.m. show being the most-watched program of the evening across all three networks. Meanwhile, The Rachel Maddow Show continued...
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Mar 13, 2025
Roundtable Addition: Catherine Rampell is joining MSNBC as co-host of The Weekend's 6 p.m. ET show. Formerly a Washington Post opinion columnist, Rampell joins Ayman Mohyeldin and a soon-to-be-announced third co-host on the roundtable show franchise, which will have two airings on Saturdays and Sundays when it launches in April. Jonathan Capehart, Eugene Daniels, and...
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Mar 13, 2025
CBS Miami (WFOR) will unveil a state-of-the-art augmented reality/virtual reality studio on March 16 at 7:30 p.m. ET. The station group said the studio will redefine how sports and weather are reported in the market. Sports anchor Mike Cugno will introduce the cutting-edge technology, marking a new chapter in broadcast journalism. Later that evening, at...
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Mar 13, 2025
Writer and journalist Michael Wolff has written three bestselling books about President Donald Trump that were extensively covered by the major news networks. He recently released his fourth book All or Nothing: How Trump Recaptured America, which would also seem poised to generate a new round of headlines and media appearances. But in a guest...
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Mar 13, 2025
A couple sits side-by-side in a diner booth, recounting how they met. Strangely enough, they were neighbors growing up--"I had a hundred chances to say hi to him," the woman recalls--yet they didn't meet until matching on Hinge. While the scene could be lifted from a romantic comedy, its a true story shared by the...
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Mar 13, 2025
At this point, many stories have been written about Spotify's bid to steal a piece of the video podcasting pie away from YouTube, as well as podcast star Alex Cooper's subsequent move to make her video content only available on YouTube. It's clear that online video is the next battleground. Few have truly reckoned with...
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Mar 13, 2025
Connected TV (CTV) advertisers aren't sold on generative AI just yet. While some brands are experimenting with AI-powered creative and optimization tools, ad buyers remain wary of handing over full control of their media buys to algorithms--especially for high-profile, national campaigns. At a roundtable chat at CTV Connect in New York City on Thursday, ad...
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Mar 13, 2025
We've reached the midpoint of President Donald Trump's first 100 days in the Oval Office. That's also the midpoint for Rachel Maddow's return to a Monday through Friday schedule on MSNBC. In that time, Maddow has given MSNBC a ratings boost, fueling the network to double-digit growth in primetime and total day. MSNBC suffered a...
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Mar 13, 2025
WKYC news director Jonathan Adkins is leaving the Tegna owned Cleveland NBC affiliate after 16 years there. Before being named news director in 2023, Adkins had been the station's news content director since 2018. On Monday, Tegna announced that John Trevino was taking over leadership of the station and would replace Micki Byrnes who is...
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Mar 13, 2025
Meta will begin testing its Community Notes feature--a crowdsourcing approach to content moderation that invites users to add context to posts and rate other users' notes--on Facebook, Instagram, and Threads, beginning on March 18, the company said. The regime not only mimics X's Community Notes, originally launched in 2019 under the name Birdwatch, but will...
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Mar 13, 2025
For decades, Jeffrey Katzenberg has been at the forefront of culture-defining innovation--from revolutionizing Hollywood to investing in transformative technology. Now, as AI reshapes how we work, create, and connect, WndrCo is identifying and backing the next wave of game-changing companies. In this episode of The Speed of Culture podcast, private equity firm WndrCo's Jeffrey Katzenberg,...
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Mar 13, 2025
Publicis Media-owned agency Spark Foundry has nabbed two Omnicom Media Group (OMG) executives to join its investment practice. Kelly Metz, who left her role as chief investment officer at OMD last week, joins Spark Foundry as chief investment officer (CIO), tasked with defining and driving investment strategy across platforms and audiences. She joined Omnicom Media...
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Mar 13, 2025
Scope3 has launched an AI-powered brand safety and suitability product, taking on incumbents DoubleVerify and Integral Ad Science. Scope3's Brand Standards lets advertisers build their own AI agents--programs that can take autonomous action on behalf of users--for brand safety. The agents can use criteria like a brand's specific values, business goals, and target audience demographics,...
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Mar 13, 2025
Sinclair is teaming up with The Salvation Army to launch Sinclair Cares: From Homeless to Hope, a nationwide initiative dedicated to raising awareness about homelessness. Sinclair Cares: From Homeless to Hope looks to shed light on the many faces of homelessness and highlight solutions that offer hope and stability. The station group will produce content...
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Mar 13, 2025
Former KIFI anchor Doug Long is now the current Idaho Falls, Idaho ABC and Fox affiliate's current evening co-anchor. Long will join Linda Larsen and meteorologist Michael Coats during the weeknight newscasts. Doug replaces Todd Kunz, who left the station in February. The station said longtime viewers of Local News 8 will recognize Doug as...
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Mar 13, 2025
Kara Nortman predicted at the end of 2024 that women's sports would see a continued influx of investment after a year of growth, with spikes from things like the Caitlin Clark effect bleeding "into more consistency." Today, her pioneering women's sports investment firm, Monarch Collective, backed that claim with capital. The fund behind National Women's...
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Mar 13, 2025
On the eve of March Madness, the biggest annual event in college hoops, men's grooming brand Duke Cannon has made its first name, image, and likeness deal. But there's a catch: The company can't use the name, image, or likeness of its new partner, the anonymous person underneath the Cy the Cardinal suit, also known...
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Mar 13, 2025
The Golden Globes hopes to be Pope-ular once again. Today, CBS and the Golden Globes announced that comedian Nikki Glaser is returning to host the 83rd annual awards show. The event kicks off in January 2026 on Paramount's broadcast and streaming platforms. "Hosting the Golden Globes this year was without a doubt the most fun...
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Mar 13, 2025
BarkleyOKRP is the latest indie agency to spin up a media offering. On Thursday (March 13), the Kansas City-based full-service agency announced the launch of MissionOne Media, an independent media offering under the BarkleyOKRP umbrella. Led by media agency veteran Sean Corcoran as president, MissionOne will provide full-funnel media planning and buying services, as well...
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Mar 12, 2025
The Five was the only Fox News show to bring in more than 4 million total viewers on Tuesday evening. Meanwhile, MSNBC and CNN were led by The Rachel Maddow Show and Anderson Cooper 360, respectively. In the Adults 25-54 demo, Gutfeld! led the way for Fox News, followed by Maddow and CNN NewsNight with...
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Mar 12, 2025
Starting Monday, March 17, NBC 5 Chicago (WMAQ) will present a weeklong reflection on the evolution of the coronavirus, from its initial global emergence and mass uncertainties in 2020 to its life-altering impact that is still being felt today, in an upcoming NBC 5 News series entitled Covid: 5 Years Later. "We've faced a number...
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Mar 12, 2025
Brand activations are a big part of South by Southwest, but it takes a lot to stand out in the midst of such a busy, crowded event. And while nothing from this year's slate of experiential stunts were as elaborate and creative as some of the greatest hits from the pre-pandemic years, there was still...
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Mar 12, 2025
Rachel Saurer is returning to Colorado Springs, Colorado Fox affiliate Fox21 (KXRM) as co-anchor with Scott Kilbury. Saurer is a former multimedia journalist and weekend anchor at the station, who spent around a year at sister station Fox31 in Denver, She joined the station as a multimedia journalist in March of 2024. The station said...
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Mar 12, 2025
Compared to the other chairs around the C-suite table, the chief marketing officer's seat (CMO) is, famously, rarely occupied for long. However, the average tenure of CMOs increased slightly in 2024, per fresh data from Spencer Stuart. The search and advisory firm found the average time CMOs at Fortune 500 companies spent in situ was...
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Mar 12, 2025
Food-delivery service Wonder is adding digital media to its menu with its acquisition of independent media company Tastemade. Terms of the transaction were not disclosed, but the deal reportedly cost $90 million, according to The Wall Street Journal. The integration of Tastemade will enable Wonder to provide more curated and personalized digital experiences for consumers...
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Mar 12, 2025
Jeff Lilly has been named director of technology for Nexstar's Chicago owned station WGN. Lilly will oversee the day-to-day operations of the engineering department and the Bradley Place facility. He is responsible for all technology for WGN-TV, supporting Nexstar Media Group's national cable news network NewsNation studios in Chicago, and national multicast networks AntennaTV &...
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Mar 12, 2025
In a world where AI decisioning and autonomous agents are reshaping the advertising landscape, data and identity have never been more important. After all, how can you market to someone if you can't find them? But the rise of AI-driven platforms like Google's Performance Max (PMax) and Meta's Advantage has fundamentally altered how advertising operates....
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Mar 12, 2025
This is TVNewser's basic cable network ranker and cable news report for the week of March 3, 2025. One week after Fox Corporation CEO Lachlan Murdoch observed that Fox News should be considered "the fifth broadcast network," the network continued to cement that moniker with a No. 1 finish for the first week of March....
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