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Oct 06, 2026
The candy maker returns to the Big Game after a successful debut in 2026.
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Oct 06, 2026
Ibrahim Khan on turning the holiday into a global brand moment.
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Oct 06, 2026
The new company has roughly $80 billion in debt.
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Oct 06, 2026
Fox News remained No. 1 during this slow news period
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Oct 06, 2026
Television Academy strikes 6-year deal with Amazon streamer for Emmys.
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Oct 06, 2026
The cash-and-equity tie-up will provide the global agency with a U.S. base whose clients include DoorDash, Sephora and Raising Cane's.
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Oct 06, 2026
New agency is built around the Stagwell Machine operating system
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Oct 06, 2026
As AI moves from making ads to making media decisions, the industry is grappling with how far to let agents go—and who gets to set the rules.
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Oct 06, 2026
To coincide with ADWEEK's latest cover story on Starbucks' CEO Brian Niccol—plus additional features on the coffee chain's merchandise lines, exclusive interviews with its chief brand officer, and a clear-eyed […]
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Oct 06, 2026
While earlier installments of Noom's "Lose for Keeps" campaign featured Rebel Wilson goofing around in pastel workout wear, the company's newest spot trades Wilson's relatable brand of star power for […]
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Oct 06, 2026
How the cafe chain works with agencies, a PSL for every season, and more insights.
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Oct 06, 2026
From the players setting the cultural agenda to the media moguls putting live sports in front of more audiences.
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Oct 06, 2026
From making Super Bowl ads to industry-leading benefits agents, it takes teamwork to make the dream work.
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Oct 06, 2026
Starbucks has spent 30 years building a market. Its competitors have learned the lessons—and brought new tricks.
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Oct 06, 2026
Starbucks is "unique because we're a coffeehouse that sells merchandise," said global chief brand officer Tressie Lieberman.
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Oct 06, 2026
The CEO's turnaround strategy is working. But the biggest test lies ahead.
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Oct 06, 2026
Twix brings back Zombie Claus for Hallowmas, starting with a Subway Takes appearance.
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Oct 05, 2026
Paramount Skydance CEO David Ellison names leadership team amid WBD merger.
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Oct 05, 2026
Brian Monahan most recently spearheaded a branded content offering.
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Oct 05, 2026
The company is also testing a larger, image-led ad format and expanding its measurement partners.
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Oct 05, 2026
The rebranded Pangle spans nearly 400,000 apps and is heavy on gaming. TikTok is also allowing advertisers to run campaigns from AI tools like Claude and Perplexity.
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Oct 05, 2026
TikTok is adding a new checkout feature where shoppers can buy directly from brands in its app—separately from TikTok Shop—as well as an AI shopping assistant that can move people […]
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Oct 05, 2026
ADWEEK is opening the doors to ADWEEK House: Advertising HQ in New York this week, Oct. 5-8, and you're invited.
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Oct 05, 2026
The company is hoping 2% to 4% of its 4.6 million YouTube subscribers will pay $4.99 a month for early, ad-free, exclusive content.
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Oct 05, 2026
Morning Brew's creator-focused monetization is up more than 50% year over year, and the company says more deals like this are coming.
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Oct 05, 2026
The delivery platform partners with Affinity Solutions on measurement capabilities.
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Oct 05, 2026
The WPP exec said he's ready to climb a new career mountain.
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Oct 05, 2026
Sellers plan to use Big Deal Days to assess consumer behavior leading up to the holidays.
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Oct 05, 2026
As fan-first marketing spreads, brands are starting to operate more like entertainment and media companies.
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Oct 02, 2026
Thompson reportedly wants assurance of editorial independence.
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Oct 02, 2026
American Express is building a fandom strategy across music, and Harry Styles is the latest example.
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Oct 02, 2026
CNN and MS NOW have demo battle.
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Oct 02, 2026
Walmart has kept the annual price at $98 since launching in 2020.
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Oct 02, 2026
Cook spent three decades at VML and helped WPP's transformation from the top
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Oct 02, 2026
On, KFC, Reebok, Chili's, the Washington Post, and more are behind the week's most notable ads.
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Oct 02, 2026
Asics' satirical nature documentary for World Mental Health Day urges people to move.
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Oct 01, 2026
How to leverage athletes' influence, choosing high-dwell placements, and avoiding tokenism.
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Oct 01, 2026
Why Snap is betting on real connection over passive scrolling.
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Oct 01, 2026
The celebrity skincare brand announced Wednesday that it is winding down operations. The clean beauty market is slightly less saturated with celebrity brands now that Scarlett Johansson's skincare line, The […]
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Oct 01, 2026
MS NOW's The Rachel Maddow Show is strong in demo.
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Oct 01, 2026
The adtech firm is under court supervision after a dispute with a lender intensified an ongoing cash crunch.
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Oct 01, 2026
In its battle with the DOJ, Google kept its adtech stack intact—the reality could dilute the value prop of some Trade Desk products.
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Oct 01, 2026
Fat Earth Studios is a bid to capture shifting budgets as influencer content outperforms on social
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Oct 01, 2026
World News Tonight had its most-watched week to start a new season in six years.
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Oct 01, 2026
Hallmark teams up with iSpot for outcomes-based measurement at scale ahead of Countdown to Christmas.
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Oct 01, 2026
Backpack Media, part of Sallie Mae's sister company, is now selling onsite placements.
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Oct 01, 2026
On and Zendaya have released their second co-designed collection as the sportswear brand continues its mission to win over younger women and challenge giants like Nike.
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Oct 01, 2026
Erectile dysfunction ads are not usually sexy by nature, but Ro is looking to change that with some help from Megan Fox. In the first-ever celebrity campaign for Ro's compounded […]
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Oct 01, 2026
Pro-athlete spouses are rejecting the influencer label to become founders and brand builders in their own right
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Oct 01, 2026
With the rise of AI search, "there may not actually be a search page," Kassan said
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Sep 30, 2026
A screaming baby. Stretch marks. Crying in the shower. These harsh realities of early motherhood are too often kept secret, but a new public service announcement out today from the […]
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Sep 30, 2026
The venture capital firm is writing $1 million to $3 million checks to creators it believes can turn trusted audiences into portfolios of businesses.
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Sep 30, 2026
Ynon Kreiz will join the combined Paramount and WBD to lead alongside Ellison.
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Sep 30, 2026
Latest chapter of the "Believe in Chicken" campaign expands into long-form entertainment
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Sep 30, 2026
ADWEEK is currently accepting submissions for the 2027 Team Visionary Awards. A standout campaign or a transformational year of growth can't be attributed to just one person. It takes a […]
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Sep 30, 2026
This post was created in partnership with Viant An ad can reach the right screen and still miss the person watching it. So, how can marketers tell which ads earn […]
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Sep 30, 2026
The $5.3 billion startup is launching an agent that creates, versions and analyzes ads across Meta, Google and TikTok.
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Sep 30, 2026
NBC's campaign and activation celebrates the first-ever American Express NBA Tip-Off triple-header.
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Sep 30, 2026
The former Pandora executive, whose tenure coincided with a paradigm shift in digital media, will be replaced on an interim basis by board member Mike Perlis.
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Sep 30, 2026
A decade after its blockbuster IPO, The Trade Desk has gone from adtech darling to embattled independent DSP, facing slowing growth, partner defections and a 91% stock slide as it bets its next chapter on AI.
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Sep 30, 2026
Former CEO and CCO joined via Omnicom's acquisition of IPG.
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Sep 30, 2026
DoorDash revealed new agentic shopping features for both companies and individuals
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Sep 30, 2026
The combined agency is pitching fandom expertise to brands well beyond entertainment and gaming.
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Sep 29, 2026
Horizon Media's CEO is challenging legacy FTE-based agency pricing, arguing that value-based compensation is the model of the future.
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Sep 29, 2026
At Brandweek's Marketing Vanguard Stage, Little Spoon CMO Caryn Wasser joined ADWEEK chief brand and community officer Jenny Rooney for a fireside chat on why marketing teams keep overcomplicating their […]
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Sep 29, 2026
From AI upskilling to more time for problem-solving, leaders at Digitas, Partners Napier, Pereira O'Dell and Walrus share their priorities for the year ahead
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Sep 29, 2026
Bridging the gap between digital behaviors and social signals to real-world shopping experiences.
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Sep 29, 2026
Marketing lead Allison Varone on the forces shaping the next era of lifestyle brand building.
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Sep 29, 2026
Orchestration, art, and science: How great marketing actually works.
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Sep 29, 2026
The new offering aims to put Meta's new agent to work for the roughly 200 million brands that operate on its platform.
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Sep 29, 2026
The agents run on their own cloud computers and can connect to more than 4,000 apps.
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Sep 29, 2026
She arrives as the drone delivery service is helping brands like Walmart, DoorDash, and PepsiCo take to the skies.
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Sep 29, 2026
The indie music festival teamed up with TikTok LIVE.
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Sep 29, 2026
The technology firm Roundtable, led by Arena Group founder James Heckman, must raise the money to buy a 49.5% stake in the company.
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Sep 29, 2026
In May, Amazon rewired its AI assistant with Alexa for Shopping and Alexa . Now, advertisers can take more control of the new, AI-driven experience. At Amazon's annual UnBoxed advertising event […]
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Sep 29, 2026
Goodbye Amazon Ad Console, hello Amazon Ads Agent.
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Sep 29, 2026
Cybersecurity company aims to broaden its image beyond antivirus software
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Sep 29, 2026
Doxxed and mislabeled by AI answer engines, Rambo found help from the people in his network
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Sep 29, 2026
Spotify's Tabby Tour is an attempt to solve some of the traditional limitations of its advertising business
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Sep 28, 2026
The VMAs reached 8.4 million viewers, an 11-year high.
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Sep 28, 2026
This post was created in partnership with Viant As TV and streaming audiences become increasingly fragmented, understanding what happens between an ad being served and a viewer paying attention is […]
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Sep 28, 2026
Delta has hired a former Deloitte and Digitas leader to run its media network.
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Sep 28, 2026
AI and buy-now-pay later will grow while shoppers look for fun and value.
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Sep 28, 2026
NHL teams with Adobe as an Official Creative, Marketing, and AI Partner.
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Sep 25, 2026
Dateline celebrates the premiere of its 35th season by lighting up the Empire State Building.
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Sep 25, 2026
Why creator content should be treated as a core paid media asset.
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Sep 25, 2026
The 2026 VMAs will have Bacardi, Spotify, and Dunkin' creating moments you donut want to miss.
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Sep 25, 2026
This post was created in partnership with Higgsfield AI After years of debate over AI's creative capabilities, Higgsfield, an AI-native creative suite, put them to the test. During a Brandweek […]
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Sep 25, 2026
The pro bono partnership, which began around the World Cup, will bring about 20 creators to Saturday's Global Citizen Festival in Central Park.
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Sep 25, 2026
The brand appointed Gut for creative and Mediaplus to handle media buying.
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Sep 25, 2026
Chase, Peloton, Target, Beats, and more are behind the week's most notable ads.
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Sep 24, 2026
The Latin artist is joined by six other artists on the album.
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Sep 24, 2026
MS NOW won the primetime demo on Thursday.
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Sep 24, 2026
Plus, how analytics and creativity should work together, not against each other.
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Sep 24, 2026
The move could help the beleaguered adtech company keep staffers whose stock options have lost most of their value.
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Sep 24, 2026
A court order made the Trump administration explain its actions.
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Sep 24, 2026
The fast-food giant is selling ads in its app and on kiosks.
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Sep 24, 2026
The retailer is creating short-form video and other assets for advertisers.
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Sep 24, 2026
The healthcare marketing company hosted an awards evening to celebrate AI-driven advancements in the industry.
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Sep 24, 2026
Gut has retained the Canadian creative account for Tim Hortons, the Canadian-based coffeehouse, ADWEEK has learned.
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