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Jul 07, 2022
The abundance and variety of data raises an important question for the industry: Are media and entertainment enterprises considering the best data?
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Jul 07, 2022
Why continue—or even increase—spending if it's not generating positive results? As odd as it might sound, the answer is because you're likely not spending enough to get the returns you want.
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Jun 30, 2022
In tough economic times, it can be tempting to double down on immediate revenue wins. Even though it may seem counter-intuitive, now is exactly when you should be investing in your top-of-funnel marketing.
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Jun 28, 2022
Brands are betting big on influencers to convert viewers to buyers. And to find the perfect fit between influencer and audience, marketers are tracking hashtags.
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Jun 27, 2022
LGBTQ influencers are making inroads with major publications and turning social celebrity into capital for brands who want to show authentic representation.
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Jun 23, 2022
The fragmentation of audience time can present challenges for marketers, but when they have a clear understanding of channel usage, they're better positioned to balance their spending for optimal returns.
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Jun 20, 2022
This report looks at how LGBTQ adults in nine countries perceive inclusion on various media platforms and advertising, LGBTQ visibility in media and how to improve inclusion of LGBTQ people in advertising and content.
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Jun 16, 2022
Much like many activities, television viewing has historical norms, many of which are driven by the calendar. The growth of streaming, however, continues to change history, as streaming viewership hit yet another new high in May 2022.
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Jun 15, 2022
Personalization tactics alone won't be enough to foster more meaningful, long-term relationships with customers.
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Jun 07, 2022
To better understand the impact of new streaming releases, we dove into the viewing data for Netflix's Stranger Things Season 4 and episodes 1 and 2 of Disney 's Obi-Wan Kenobi both released this weekend.
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Jun 07, 2022
An increase in AANHPI representation is bringing multi-generational households together for a shared content experience.
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May 31, 2022
Audiences in OTA homes now watch more streaming content than audiences in homes with cable or satellite programming.
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May 27, 2022
The UEFA Champions League Final isn't just a fan favorite; sports are a huge draw for media buyers and the payoffs for rights holders are rising.
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May 19, 2022
This is the first time streaming has eclipsed 30% of total TV usage. The increased share was backed by almost the same volume of streaming as in March, despite a 2.1% dip in total TV viewing, which is seasonally reflective of usage at the start of spring.
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May 18, 2022
This year's Asian American Native Hawaiian and Pacific Islander (AANHPI) Diverse Intelligence Series report explores if we have made progress when it comes to Asian representation in media.
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May 18, 2022
There is no mistaking the value of RPD and ACR, as they provide scale to measurement, but we know they were never intended to be used for measurement. Big data is reflective of devices, not of actual people.
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May 17, 2022
Marketers looking for ways to stay top-of-mind with consumers are turning to social media—and influencers—to build more personal (and profitable) connections.
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May 17, 2022
Brands that can harness data to dial in the right combination of influencer, platform, content and interest can create connections that drive engagement—and ROI.
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May 11, 2022
Podcast listeners are more likely than the general population to resume some of their pre-pandemic activities, including shopping for groceries at physical stores, shopping for non-grocery items at physical stores and dining out at restaurants.
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May 11, 2022
The strength of the podcast industry spans well beyond offering audiences a growing bevy of titles—especially for advertisers. That's because podcast audiences are shedding their COVID-induced spending inhibitions.
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May 10, 2022
In addition to impressive viewership, the Eurovision Song Contest provides insight into the emotions of the audience—through the mood of the songs they vote for.
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May 09, 2022
As engagement with digital channels continues to rise, understanding the consumers behind those engagements is essential for matching the right message with the right audience.
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May 05, 2022
TV programming can do more than just fuel internal passions: In the case of docuseries, which are becoming increasingly popular on streaming platforms, Nielsen research has found that they can transform audiences into sports fans.
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May 04, 2022
It's easy to see how audiences could feel overwhelmed by the wealth of new streaming services. In fact, the abundance of services has many wishing for something that many cord cutters were once trying to get away from: bundled content.
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Apr 21, 2022
Gaining a full share point over February, streaming services benefited from the transition away from the finale of professional football and the Olympics, which bolstered fall and winter TV viewing across broadcast networks.
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Apr 19, 2022
Pilots and marketers have more in common than you may think. Nielsen's study shows how marketers can use in-flight indicators to improve campaign ROI.
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Apr 19, 2022
Global marketers say building brand awareness is their top objective for the year ahead, followed very closely by new customer acquisition.
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Apr 15, 2022
If you don't tell your own story, someone else will. For people from Middle East/North Africa, this has indeed been a challenge when it comes to the stories that they see in the media.
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Apr 12, 2022
In concert with the launch of Nielsen's 2022 Annual Marketing Report, we spoke to Jamie Moldafsky, Nielsen's chief marketing and communications officer, about the importance of brand, the intersection of brand and acquisition, understanding full consumer journeys and the value of scalable data strategies.
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Apr 12, 2022
Learn about future-focused marketing and advertising strategies for brand building and customer acquisition.
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Apr 11, 2022
While many titles form the bedrock of the traditional TV universe, an increasing amount is being developed for streaming services, and audiences are eating it up. In an average week, U.S. audiences watch almost 170 billion minutes of video content.
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Apr 08, 2022
At every step of building and maintaining a catalog, content sources and distributors need to know if they're buying the right content, promoting the right content and if audiences are connecting with it.
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Apr 06, 2022
Our first State of Play report looks at the explosion of streaming choice and how consumers are gravitating to it—and feeling overwhelmed by the number of new services.
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Mar 31, 2022
Since 2018, the number of female podcast listeners has increased by 76%. And perhaps more impressive—given that audio engagement is often associated with being away from the home—is the 41% increase since the beginning of the pandemic.
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Mar 29, 2022
Working with female influencers is a winning move for brands looking to create an authentic connection with their consumers.
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Mar 29, 2022
Looking at net worth, the trend is clear: 55-64 is the age break with the money to spend. In a 2021 survey, household net worth broken out by age rose from $380,000 for persons 25-34 to $450,000 for persons 35-54 to $504,000 for persons 55-64.
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Mar 28, 2022
Media, from traditional programs to streaming services, is largely fueled by advertising revenue, which gives marketers a say in what content gets produced.
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Mar 17, 2022
As is typical when global news breaks, cable and broadcast news viewing spiked in late February as Russia invaded Ukraine. Cable viewing increased 54% in week 4 and broadcast viewing grew 6.3%.
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Mar 17, 2022
To help achieve brand goals, marketers should conduct ongoing media planning throughout the year, versus only once at the start. That puts key audiences at the center of marketing efforts.
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Mar 16, 2022
Sports sponsorship activations are doing more than boosting brand awareness—they're leading to higher conversion rates.
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Mar 14, 2022
Fans around the world are telling leagues and sponsors they're ready for more when it comes to women's sports.
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Mar 09, 2022
In celebration of Women's History Month, we spoke to Crystal Echo Hawk, founder and Executive Director of IllumiNative, about amplifying the voices, stories and issues of her community in media content.
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Mar 04, 2022
Our Charlene Polite Corley, VP of Diverse Insights and Partnerships, shares how television can play an important role in raising awareness of critical health issues impacting Black women.
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Mar 03, 2022
Before launching an influencer campaign, brands need to first develop a sound strategy for the campaign to drive the strongest impact and optimize their marketing spend.
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Mar 02, 2022
Steed joined Nielsen's VP of Diverse Insights and Partnerships, Charlene Polite Corley, to discuss the impact of diverse-owned media and how brands and advertisers can benefit from working with Black-owned media.
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Feb 25, 2022
Tony Coles, Division President, iHeartMedia and Founder, Black Information Network, spoke with us about the power of radio and creating a platform for more authentic Black voices and nuanced stories.
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Feb 24, 2022
Understand where and how Black audiences are connecting with audio.
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Feb 24, 2022
Much of the content Latinos are seeking is in Spanish, regardless of their "primary" language, due to the vast and nuanced representation of their culture and community found in Spanish-language TV and radio.
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Feb 23, 2022
There is no substitute for live sports action, but the proliferation of content across an expanding array of platforms has sparked increased consumption of additional sports content—both related to and not related to live matches.
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Feb 23, 2022
This report examines the global consumer shifts over the last two years and their impact on sports sponsorship models and content distribution.
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Feb 17, 2022
The first week of January 2021 handily shattered previous streaming records—with 197.6 billion viewing minutes.
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Feb 17, 2022
Even in high-consideration categories, hesitation with trying a new brand is still high. Nielsen data shows that in these high-consideration categories, 75% of consumers still buy from a brand they've bought in the past.
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Feb 15, 2022
Learn how the media platforms can take a deep look —from the leadership to producers, writers and creators—to make sure that Black audiences feel seen and heard.
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Feb 14, 2022
This year, with the racial reckoning in the country and the intersection of Black History Month and Lunar New Year in February, it's the perfect time to share our own stories and listen to others.
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Feb 10, 2022
To win big with Super Bowl advertisements, ads needs to shine long after that 30-second spot. While an ad during the Super Bowl is typically a strategy to boost brand awareness, that ad spot must be considered as part of a more robust campaign strategy, so consumers are nurtured long after game day is over.
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Feb 10, 2022
Despite the growing wealth of content options available to consumers, few rival the influence of live sports, as evidenced by the boom in NFL viewership this season, which culminates with Super Bowl LVI on Feb. 13, 2022.
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Feb 10, 2022
The combination of premium data and cross-platform audience targeting added up to success for Fox Next with a 90% new advertiser adoption rate.
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Feb 09, 2022
While the NFL is the most popular sports league among Americans, the Bengals and Rams will have a global, national and local Cincinnati and Los Angeles audience for Super Bowl LVI.
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Feb 08, 2022
While the media industry has been using impressions for years, the transition to impressions for complete and comparable cross-media measurement is a significant step.
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Feb 08, 2022
Today's TVs have all the flexibility in the world when it comes to content, and American households are consistently evolving how they use their TV sets, and that usage varies from room to room.
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Feb 07, 2022
Investing in diverse-owned media often allows brands to better engage diverse audience segments.
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Feb 07, 2022
Connectivity, digital technology and high-speed communication inherently accelerates the pace of how we work. And this is particularly true in marketing. Yet depending on a brand's goals, it might be time to make some adjustments.
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Feb 03, 2022
Streaming platforms are increasingly developing programming to differentiate themselves and attract more niche audiences, similar to how the cable networks were able to differentiate themselves over previous decades.
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Feb 03, 2022
Streaming platforms are increasingly developing programming to differentiate themselves and attract more niche audiences, similar to how the cable networks were able to differentiate themselves over previous decades.
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Feb 03, 2022
The quick wins as a result of conversion-dominated marketing may feel rewarding at the moment, but it often does not lead to long-term brand growth.
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Jan 21, 2022
Streaming services capitalized throughout 2021 on consumers' growing appetite for streaming video content. In total, Americans streamed almost 15 million years' worth of content last year.
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Jan 21, 2022
Streaming services capitalized throughout 2021 on consumers' growing appetite for streaming video content. In total, Americans streamed almost 15 million years' worth of content last year.
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Jan 19, 2022
Personal connections are critical for long-term brand health. For that, marketers need to build and maintain trust with their audiences—as well as identify which channels to leverage in those efforts.
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Jan 13, 2022
From a total viewing perspective, streaming was the clear outlier during the week of Christmas, as Americans watched a total of 183 billion minutes across the growing range of over-the-top platforms.
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Jan 06, 2022
By strengthening how they source and leverage their own first-party data, marketers have the opportunity to understand consumers on a more meaningful level and therefore, be in position to excel when it comes to personalization.
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Dec 30, 2021
Content that connects isn't just on-screen. And for diverse audiences, podcast content is resonating and an important medium.
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Dec 22, 2021
Nielsen Fan Insights data highlights why the NBA is such a strong partner for crypto. Notably, just under half of NBA fans (49%) express a general interest in crypto products, which is 80% more likely than the overall U.S. population.
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Dec 16, 2021
Amid the many dynamics affecting TV usage, such as program releases, sports seasons and even the weather, few have the same effect as one of the most basic: time off.
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Dec 15, 2021
When it comes to brand building, marketers need to be able to drive engagement, awareness and consideration among people who aren't already customers.
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Dec 13, 2021
The supply chain may be slow this holiday season, but marketers can't afford to be. Here's how marketers can move quickly to stay top of mind for consumers despite supply and shipping complications.
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Dec 09, 2021
News and reality are the most inclusive genres across the top 10 most inclusive programs for South Asians, highlighting a significant shortage across the wide range of other genres, especially those depicting everyday life.
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Dec 09, 2021
The data underpinning Nielsen's recent Inclusion on TV report is available to help the media industry learn more about inclusion by gender and ethnicity, program genre, and platform.
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Dec 09, 2021
According to our latest Diverse Intelligence Series report, Nielsen data for the 2020-2021 TV season shows that among the top 1,500 programs in the U.S. (across broadcast, cable, and streaming), 78% have some presence of racial, ethnic, gender or sexual orientation diversity.
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Dec 09, 2021
The pandemic and supply chain disruptions continue to affect brands in the CPG and retail space. Learn how three factors—budgeting and growth, measurement and targeting—can help mitigate these factors in 2022 and beyond.
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Dec 02, 2021
Today, 15 seconds is most common for TV ads; comparably, ads on the internet can be as short as a single second. For brand advertisers, that means that regardless of platform, every second matters.
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Dec 02, 2021
When we take a step back and aggregate all of our TV usage, the shift to using TV-connected devices over the past 10 years is significant.
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Dec 01, 2021
Looking ahead to 2022 and beyond, Nielsen Sports has identified five areas of focus for marketers. Download Five Factors Shaping the Future of Sports Marketing to learn how to engage audiences and support your brand.
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Nov 29, 2021
While brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to gauge performance, there is one facet of marketing that modern technology can't help with: consumer trust.
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Nov 18, 2021
According to The Gauge, Nielsen's total TV and streaming snapshot, broadcast gained 2 share points to represent 28% of total TV viewing in October.
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Nov 15, 2021
Nielsen recently identified three pillars of effective media planning that marketers should focus on in order to thrive in an uncertain future—focusing on the people they're trying to reach, connected planning and continuous planning.
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Nov 10, 2021
The future of sports entertainment is data-informed. Learn how to harness the power of data to enrich the experience for fans across all sports.
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Nov 09, 2021
The widespread adoption of mobile payment services in Africa has many looking to crypto currencies as a natural next step—one that's removed from conventional banking systems and offers protection against currency devaluation.
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Nov 08, 2021
Marketers must treat planning as an always-on exercise and center each decision around the people they're trying to reach. With a shift in mindset, marketers can leverage continuous and connected planning to ensure efficient and effective business growth.
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Nov 04, 2021
When branded content is built into marketing strategies and supported by real consumer voices, brands and audiences alike can enjoy more authentic and lasting interactions.
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Nov 03, 2021
As our population diversifies and personalization becomes increasingly important, brands will need to embrace inclusion by sharing ownership with consumers.
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Nov 02, 2021
The rise in buy now, pay later services increased notably when the effects of the pandemic set in, bolstered by the flexibility and convenience of interest-free payment plan options—a dramatically different alternative to traditional credit cards.
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Oct 27, 2021
The introduction of new platforms, devices and channels—along with enhanced privacy considerations and the depreciation of third-party identifiers—increases the complexity that martech solutions need to account for. As complexity rises, Nielsen believes brands should focus on three key measurement pillars.
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Oct 26, 2021
As the media industry looks to be more inclusive of Black storytellers and grow their bottom lines or brand awareness with Black audiences, a deeper understanding of the community is critical.
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Oct 21, 2021
While brands shouldn't abandon their traditional advertising strategies, they certainly do need tailored initiatives to engage with their audiences—especially as the media landscape fragments across platforms and services.
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Oct 21, 2021
Brands must have a holistic understanding of the media landscape and a comprehensive picture of consumer behavior. From there, brands can develop advertising strategies that bypass existing and future challenges to ensure efficient, effective and data-driven business growth.
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Oct 21, 2021
Big data sets don't have rich details about actual people—from age, to income, to race and ethnicity—the way you do with a robust panel. These data sets, because they're created by machine-to-machine transfers, also increase the possibility of waste and fraud.
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Oct 20, 2021
Today, brands and content creators committed to making an impact with their messaging to Black consumers are demonstrating their commitment by collaborating with—and elevating—the HBCU community.
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Oct 20, 2021
The growth of the influencer market is incredibly complex, with influencers at every different level. The key to success is choosing the best roster of personalities and maximising the effectiveness of this roster.
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Oct 14, 2021
Good content is always the foundation of any influencer marketing. These best practices still hold true: Content must be relatable and authentic.
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Oct 14, 2021
The arrival of the fall TV season and the return of football (with fans) combined to drive big viewership in September, with broadcast programming gaining 2 share points to represent 26% of total TV usage.
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