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Apple's already raising prices on products and services. Is Siri next?
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 Softness in mobile gaming and Apple's changes to the App Store business model in some countries impacted the performance of the ?App Store?, Apple CFO Kevan Parekh said during today's earnings call.
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 Apple didn't want to raise its prices but was forced to do so because of exponential increases in memory costs, Apple CEO Tim Cook said today during the company's Q3 2026 earnings call. Apple increased prices for Macs and iPads in June because memory prices have surged.
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 Apple CEO Tim Cook today confirmed that today's call was his last as CEO, with John Ternus set to become Apple's new CEO on September 1. Cook will transition to a new role as executive chairman when Ternus becomes CEO.
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