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 Rave, a cross-platform service that lets users watch movies and TV shows together, today filed a series of antitrust lawsuits against Apple after Apple removed the Rave app from the App Store in August 2025.
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 Samsung is reportedly developing a holographic smartphone display that could be used in a rumored "Spatial iPhone."
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 Apple today added the Apple Watch to its Education Store in select countries, allowing students and teachers to purchase the device at a discount.
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 Apple has agreed to pay $250 million to settle a U.S. class action lawsuit over delayed Siri features, and eligible iPhone users could receive up to a $95 payout.
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 Energizer today announced the launch of new Energizer Ultimate Child Shield coin lithium batteries that are available in the 2032 size used in Apple's AirTags.
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 ChatGPT's default model has been updated to GPT-5.5 Instant, a model that brings accuracy improvements with fewer hallucinations, especially in areas like medicine, law, and finance, according to OpenAI.
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 Several major U.S. cities support the Apple Pay for transit feature that Apple has rolled out, providing a simple way for those who use public transportation to pay for rides.
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First, the news: In its announcement that the Brad Pitt blockbuster F1: The Movie will make its debut on Apple TV in December, Apple casually noted that as of now, Apple TV isn't Apple TV anymore.
"Apple TV is now simply Apple TV, with a vibrant new identity," Apple's press release reads. What's the new identity, you ask? Aside from a new and multicolor Apple TV logo, that's hard to say.
Those of us who follow the streaming industry greeted the news with furrowed brows. So Apple TV the streaming service is now on Apple TV, the streaming box? Isn't that kind of confusing? Yes, the Apple TV streaming player is officially known as "Apple TV 4K," but still.
Well, it's details like the " " and the "4K" that cause headaches when it comes to clear and consistent branding, and the truth is most folks haven't bothered with the "plus" for a long time. Severance, The Studio, The Morning Show, Ted Lasso—those are all Apple TV shows, according to everyday streamers.
Sometimes, simplicity and familiarity are best. Take HBO Max, which went through a three-year-old rebranding drama that saw the service renamed as "Max," a change that was mainly driven by the now-unraveling alliance between the former WarnerMedia and Discovery.
Warner Bros. Discovery likely spent a fortune trying to get the Max branding to stick, but most subscribers just kept calling it HBO Max. Finally, the entertainment giant stopped swimming against the ti
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