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Google and Apple have long existed as polar opposites, each ruling over their tech kingdoms with little interest in cooperation. But the latest build of Android's Canary operating system hints at an unusual instance of collaboration between the brands, with a new feature that seems aimed at making data transfer simpler between Android and iOS mobile device during the setup phase. It is expected to also be available in a future developer beta of iOS 26.
A representative for Google confirmed that the report from 9to5Google on this development is accurate, but didn't provide any additional details on how the transfer will work. Each brand already has their own dedicated Switch to Android and Switch to iOS apps for making the swap between ecosystems, but making the transition easier at the operating system level and adding support for moving more types of data certainly sounds promising. That said, features can go through a fair bit of iteration between the dev betas and the final launch, and Android Canary is a very early stage of development, so we'll be curious to see what actually arrives on our smartphones.
This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/google-and-apple-partner-on-better-android-iphone-switching-204738960.html?src=rss
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Meta will soon allow Facebook and Instagram users in the European Union to choose to share less data and see less personalized ads on the platform, the European Commission announced. The change will begin to roll out in January, according to the regulator.
"This is the first time that such a choice is offered on Meta's social networks," the commission said in a statement. "Meta will give users the effective choice between: consenting to share all their data and seeing fully personalised advertising, and opting to share less personal data for an experience with more limited personalised advertising."
The move from Meta comes after the European Commission had fined the company €200 million over its ad-free subscription plans in the EU, which the regulator deemed "consent or pay." Meta began offering ad-free subscriptions to EU users in 2023, and later lowered the price of the plans in response to criticism from the commission. Those plans haven't been very popular, however, with one Meta executive admitting earlier this year that there's been "very little interest" from
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Uber will begin offering customer data to marketers through a new insights platform called Uber Intelligence. The data will technically be anonymous, via the use of a platform called LiveRamp. This will "let advertisers securely combine their customer data with Uber's to help surface insights about their audiences, based on what they eat and where they travel."
Basically, it'll provide a broad view of local consumer trends based on collected data. Uber gives an example of a hotel brand using the technology to identify which restaurants or venues to partner with according to rideshare information.
Companies will also be able to use the Intelligence platform's insights to directly advertise to consumers. Business Insider reports it could be used to identify customers who are "heavy business travelers" and then plague them with ads in the app or in vehicles during their next trip to the airport. Fun times.
"That seamlessness is why we're so excited," Edwin Wong, global head of measurement at Uber Advertising, told Business Insider. Uber has stated that its ad business is already on track to
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 Apple today released a new update for Safari Technology Preview, the experimental browser that was first introduced in March 2016. Apple designed ?Safari Technology Preview? to allow users to test features that are planned for future release versions of the Safari browser.
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Uber will begin selling customer data to marketers, according to a report by Business Insider. The company's ad division just launched a new insights platform called Uber Intelligence that's tasked with hoovering up and selling trip and delivery data.
The data will technically be anonymous, via the use of a platform called LiveRamp. This will "let advertisers securely combine their customer data with Uber's to help surface insights about their audiences, based on what they eat and where they travel."
Basically, it'll provide a broad view of local consumer trends based on collected data. Uber gives an example of a hotel brand using the technology to identify which restaurants or venues to partner with according to rideshare information.
The company also says it's planning on using this tech to directly advertise to consumers, saying it could be used to identify customers who are "heavy business travelers" and then plague them with ads in the app or in vehicles during their next trip to the airport. Fun times.
"That seamlessness is why we're so excited," Edwin Wong, global head of measurement at Uber Advertising, told Business Insider. Uber has stated that its ad business is already on track to
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