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AdWeek NewsJan 17, 2025
With the TikTok Ban All but Confirmed, Here's Where Marketers Can Still Focus Their Efforts
As the U.S. Supreme Court upholds the TikTok ban, brands and publishers are grappling with how to maintain their connection to young consumers. The reality of losing TikTok has sparked reactions ranging from strategic reevaluation to outright panic. However, history shows us that platforms evolve, algorithms shift, and audiences adapt. Here's what marketers need to...
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