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 Apple has hired former Google VP Lilian Rincon as its vice president of product marketing for artificial intelligence, reports Axios. Before joining Apple, Rincon was vice president of product for Google Shopping.
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Anxiety, more so than technological rigor, sits at the heart of The AI Doc: Or How I Became an Apocaloptimist. Director Daniel Roher is anxious about the future he's bringing a child into — will it be an AI-driven utopia? Or does it spell certain doom, something explored in countless sci-fi stories. To figure it all out, he interviewed some of the most well known AI proponents and critics, including The Empire of AI author Karen Hao, AI researcher Emily Bender and Anthropic CEO Dario Amodei.
The AI Doc, which hits theaters this weekend, doesn't really shed new light. For that, I'd recommend reading Hao's industry-defining book, which chronicles the rise of OpenAI and the precarious nature of its business. But I don't think tech-heads are the main audience for this film. Instead, Roher is trying to break down the state of AI for mainstream audiences, the folks who may occasionally use ChatGPT or Google's Gemini, but aren't aware of why they're controversial. In particular, the film exposes the near-religious devotion many in the tech world have around AI.
It's not a spoiler to say that Roher ultimately adopts an "apocaloptimist" viewpoint. He's aware of the potential dangers of AI, and that it will likely have some serious societal impact. But, he also thinks humans have the ability to shape where it's headed. AI proponents have a near-religious belief in the eventuality of artificial general intelligence (AGI), or AI that can match and surpass human capabilities. But AGI isn't inevitable, and Roher argues there's room for critics and the public to push back.
We're seeing small examples of
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 We're less than three months away from our first look at Apple's smarter, redesigned version of Siri. iOS 27, iPadOS 27, and macOS 27 will focus on ?Siri? updates, and rumors about what we can expect are picking up.
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