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Apple's iPhone lineup has grown more complicated over the years, with multiple models targeting different kinds of buyers. Some prioritize camera performance and display quality while others focus on design or price, and not everyone needs the most powerful option on the shelf. If you're planning an upgrade, the challenge isn't whether Apple makes a good phone; it's figuring out which iPhone actually makes sense for you based on how you use it.
We test every new iPhone Apple releases, comparing performance, cameras, battery life and long-term value. In this guide, we break down the current lineup to highlight the best iPhones for different needs, from the best all-around picks to more specialized options that trade raw power for affordability or style.
For consistency, our recommendations are based on Apple's standard pricing for unlocked models sold directly through Apple. Deals from carriers, third-party retailers or refurbished sellers can shift the value math, but this guide is meant to help you choose the right model first — then decide where to buy it.
Best iPhones for 2026
The rest of Apple's iPhone lineup in 2026
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 Super Bowl LX is today, and there is a way for U.S. viewers to watch for free. Our instructions below are focused on the iPhone, iPad, Mac, and Apple TV, but this method will of course work across a variety of devices.
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Super Bowl LX is this Sunday, February 8, and there is a way for U.S. viewers to watch for free. Our instructions below are focused on the iPhone, iPad, Mac, and Apple TV, but this method will of course work across a variety of devices.
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