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Apple has scheduled a product launch event, dubbed an "Apple Experience", for March 4 at 9AM ET. The company is reportedly holding this event in NYC, London and Shanghai.
Everyone loves shiny new products, so what can we expect to see at Apple's first launch event of 2026? We don't know anything for certain, but we have plenty of educated guesses that have been sourced from industry reports and speculation from analysts.
Budget-Friendly MacBook
There have been rumors swirling that Apple is preparing to launch a cheaper alternative to the MacBook Air. Bloomberg reported on this all the way back in November. Industry rumors indicate that Apple will be stuffing this laptop with an iPhone processor, the A18 Pro, to keep the price down.
— Mark Gurman (@markgurman) February 16, 2026
It's also been suggested that this laptop will only include 8GB of RAM, which kind of
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 Back at WWDC 2025, Apple revealed that it was planning to allow CarPlay users to watch video via AirPlay in their vehicles while they are not driving, and the first beta of iOS 26.4 suggests the feature may be nearing availability.
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 Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai.
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