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Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies announced in a joint press release. The Japanese electronics giant plans to sell a majority 51 percent stake in its home entertainment arm to TCL, while retaining a 49 percent share. The joint venture is set to start operations in April 2027, pending regulatory and other approvals.
The new combined business will sell TVs carrying Sony and Bravia branding while using TCL's display technology. The partnership will also leverage Sony's picture and audio expertise, supply chain management and other areas of expertise. For its part, TCL will contribute its vertical supply chain strength, global market presence and end-to-end cost efficiency.
"By combining both companies' expertise, we aim to create new customer value in the home entertainment field," Sony CEO Kimio Maki said in a statement. "We expect to elevate our brand value, achieve greater scale and optimize the supply chain in order to deliver superior products and services to our customers," added TCL Electronics chairperson DU Juan.
The news will come as a shock to some, particularly in Japan, as Sony has been strongly associated with high-quality TVs since the Trinitron days. However, it's currently fighting in a low-margin TV business full of formidable competitors including Samsung, LG, Hisense and TCL. The company has already sold off or closed other electronics operations, including PCs and tablets, and is barely hanging in with its smartphone business.
Sony effectively stopped making its own LCD and OLED panels some time ago, while TCL has increased its own production — having recently
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New to AI? Here are five tips to make you more productive at work.
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Part of a lawsuit accusing OpenAI of abandoning its non-profit status claims Musk is owed anywhere from $79 billion to $134 billion in damages for the "wrongful gains" of OpenAI and Microsoft.
Musk claims in the filing that he's entitled to a chunk of the company's recent $500 billion valuation, after contributing $38 million in "seed funding" during the AI company's early years. It wasn't just money — according to the filing, Musk helped advise on key employee recruitment, introductions with business contacts and startup advice.
If this sounds familiar, it's because the lawsuit dates back to March 2024. It's still going.
— Mat Smith
The other big stories (and deals) this morning
ASUS changes mind, will continue selling the RTX 5070 Ti after all
Musk claims Tesla will restart work on its Dojo supercomputer
Microsoft issues emergency fix after update stops some Windows 11 devices from shutting down
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A public letter signed by hundreds of tech workers said CEOs must "pick up the phone" to press Trump to pull back ICE deployments.
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Ready to commit to your health goals this year? These are the products I actually use and recommend.
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Industry leaders long critical of San Francisco have fueled an online campaign against a proposed billionaire tax, prompting some of California's richest to relocate.
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You know things are messed up when a Big Tech company fights accusations of union-busting by insisting it was only AI layoffs. That's where things stand after a group of fired TikTok moderators in the UK filed a legal claim with an employment tribunal. The Guardian reported on Friday that around 400 TikTok content moderators who were unionizing were laid off before Christmas.
The workers were sacked a week before a vote was scheduled to establish a collective bargaining unit. The moderators said they wanted better protection against the personal toll of processing traumatic content at a high speed. They accused TikTok of unfair dismissal and violating UK trade union laws.
"Content moderators have the most dangerous job on the internet," John Chadfield, the national officer for tech workers at the Communication Workers Union (CWU), said in a statement to The Guardian. "They are exposed to the child sex abuse material, executions, war and drug use. Their job is to make sure this content doesn't reach TikTok's 30 million monthly users. It is high pressure and low paid. They wanted input into their workflows and more say over how they kept the platform safe. They said they were being asked to do too much with too few resources."
TikTok denied that the firings were union-busting, calling the accusations "baseless." Instead, the company claimed the layoffs were part of a restructuring plan amid its adoption of AI for content moderation. The company said 91 percent of transgressive content is now removed automatically.
The company first announced a restructuring exercise in August, just as hundre
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 During CES 2026, Samsung unveiled plenty of new TVs, monitors and other hardware. However, the company is also looking to expand further into video games and has announced a significant refresh to its Gaming Hub on smartphones.
Engadget spoke with Samsung's Jong Woo, VP of Game Services, who explained that the update will offer more personalized, faster ways to play and place greater emphasis on up-and-coming titles. Now available on Galaxy devices, with further updates planned, the new hub wants to be a more active space for the latest mobile games.
"We believe that gamers want to find new content that is personalized to them," said the VP of Samsung Games Services. He continued: "We want to bring content to users and make it immediately available for them to play. We have instant plays where, through our cloud streaming technology, we can take Android-native games and put them in the cloud, so that when users want to try them, they don't have to go through the friction of downloading them first."
According to Samsung, the mobile Gaming Hub attracts over 160 million users across smartphones and other devices. However, the VP of Game Services at Samsung believes that, despite the vast library of games across many genres available to mobile users, "mobile game discovery is broken."
Samsung
Initially, the mobile Gaming Hub was a supplemental app for all purchase
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