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One of AI vendor DeepSeek's biggest selling points has been its ultra-low price point, but that party's about to end.
The Chinese model provider is raising API pricing for its V4 model family by notable margins, in some cases by more than 1,100%. The increases may not be that dramatic for all, though; the company is encouraging "more flexible workload scheduling," with peak rates and half-price off-peak rates.
The news was tucked into the announcement of the general availability (GA) of DeepSeek V4-Pro and upgrades to VR-Flash. The new pricing takes effect for most parts of the world on August 16.
"On paper, at peak, against the right comparator, DeepSeek's price advantage does disappear, and in places inverts," said Sanchit Vir Gogia, chief analyst at Greyhound Research. But in practice, "the schedule's own clock and cache hand most of it back to any buyer paying attention."
How Flash and Pro compare now
The new API pricing structure is as follows:
Flash is now $0.22 per million input tokens (cache miss) and $0.66 per million output tokens off-peak; and $0.44 per million input tokens (cache miss) and $1.32 per million output tokens at peak.
This is up from the flat rate of $0.14 for inputs (cache miss),
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Into this fractious and uncertain landscape lands the Asus ROG Xbox Ally handheld, and its more souped-up version, the ROG Xbox Ally X. Launching later this week at $600 and $1,000, respectively, these gadgets are some major firsts for Microsoft. They're the first Xbox portable devices, even if their claim to being "Xboxes" is mostly a matter of marketing. They're the first post-Steam Deck portable gaming PCs made explicitly in cooperation with Microsoft and Xbox, though Asus has made two generations before them. And they're the official debut of the Xbox Fullscreen Mode, Microsoft's answer to the Steam Deck user interface.
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