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More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company first said that it would increase the number of App Store ads last month, and this new rollout of search ads will begin on Tuesday, March 3, according to a developer email viewed by MacRumors.
"Search is the way most people find and download apps on the App Store, with nearly 65 percent of downloads happening directly after a search," Apple says. "To help give advertisers more opportunities to drive downloads from search results, Apple Ads will introduce additional ads across search queries." Up until this point, ads for related apps have appeared at the top of search results, but now they'll also appear "further down in search results," according to Apple.
App Store activity makes up a significant portion of what Apple calls its "services" business. The company makes money on every App Store transaction, whether it's an app download or an in-app purchase, and increasingly, by selling ad space to companies looking to reach users. App Store ads are hardly new, but the number of ads has steadily increased over the years. Apple added ads to the
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 This week saw a wide range of Apple-related deals, including some of the lowest prices we've seen in months on the Apple Studio Display, plus solid discounts on the M4 Mac mini, Mac-compatible monitors from Samsung, popular desktop accessories from Satechi, and even more.
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 Apple's AirTag 4-Pack has dropped to $64.98 this week on Amazon, down from the original price of $99.00. Free shipping options have a delivery estimate around January 20, while Prime members should be able to get it delivered a few days sooner.
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The guidance signals Beijing's continued caution about reopening its market to US chipmakers, even as demand for advanced AI hardware remains strong.
The post China Limits Nvidia Chip Purchases to ‘Special Circumstances' appeared first on eWEEK.
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