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Apple is reportedly planning on inserting ads into the Maps app, according to Bloomberg's Mark Gurman. An announcement could come as soon as this month, with the ads themselves appearing on iPhones this summer.
This will likely work similarly to ads in Google Maps and Yelp, which lets retailers and brands bid for coverage with particular search queries. I've personally never found the ads in Google Maps to be that annoying, so let's hope Apple's implementation is similar.
This potential ad revenue could seriously bolster Apple's services business, which currently generates $100 billion a year for the company. This division accounts for around 25 percent of annual revenue but faces challenges in both the short-term and long-term, as regulators around the world push for changes to App Store policies.
Apple has yet to comment on the matter. This idea has been floating around since last year, with rumors
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 While it certainly has its critics, the iPhone Air appears to have validated Apple's decision to retire the iPhone Plus, if new results from an independent analysis are anything to go by.
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 Apple's first-generation AirTag 4-Pack has dropped to $59.99 this week on Amazon, down from the original price of $99.00. Free shipping options have a delivery estimate around March 28, while Prime members should be able to get it delivered a few days sooner.
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This is a rare chance to pick up some excellent trackers for just $15 each and never lose your things again.
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 Here's an interesting tidbit from Mark Gurman's profile of John Ternus for Bloomberg: Apple is apparently working on a smart home sensor.
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Apple announced that this year's Worldwide Developers Conference (WWDC) will take place from June 8-12. The company tends to be consistent with event timing, so it's no surprise that CEO Tim Cook will take the stage for the keynote on June 8, most likely at 1PM ET.
Much of WWDC will take place online and will be free to attend, though there will be an in-person component for select developers, students and media at Apple Park in Cupertino, California. You'll be able to take in WWDC via the
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 Apple last week hiked the prices of external hard drives sold through its online store and retail locations, as noted by Bloomberg's Mark Gurman.
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As Google promised, Apple AirDrop sharing is expanding to more Android devices. Samsung announced today that its Galaxy S26 Series is getting AirDrop support through the Quick Share feature.
Google first introduced the Quick Share feature on its Pixel 10 phones last year and, in February, shared plans to increase the number of devices included. The setting allows Android users to send and receive photos and files from an Apple device, much like two Apple users do with AirDrop. To get media from an iPhone, Android users need to turn visibility settings onto "everyone for 10 minutes."
Starting tomorrow, March 23, Samsung will begin rolling out this AirDrop support in Korea. It should then expan
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 In an in-depth article for Bloomberg Businessweek today, Mark Gurman profiled Apple's hardware engineering chief John Ternus, who is widely viewed as the leading candidate to become Apple's next CEO whenever Tim Cook decides to step down.
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A 200% price hike is extraordinary.
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 Apple has been celebrating its upcoming 50th anniversary by hosting events around the world, and a grand finale will likely take place in California.
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 Apple collected nearly $900 million in App Store fees from generative AI apps in 2025, according to data from analysis firm AppMagic, covered by The Wall Street Journal ($).
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 Apple CEO Tim Cook is in China, where he attended one of the company's 50th anniversary events outside of its Taikoo Li retail store in Chengdu today. The event revolved around a performance by Chinese singer Li Yuchun, and it comes after Apple hosted a surprise Alicia Keys concert at its Grand Central store in New York last week.
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