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At CES 2017, Faraday Future introduced its futuristic luxury EV, the FF 91. Seven years later, following repeated delays, bankruptcy, lawsuits and other controversies, the company has sold "15 or 16" FF 91s. Now the company is detailing its latest strategy shift, with a plan to sell cheap EVs under its new low-cost "FX" brand. FX CEO Max Ma came to CES, along with two prototype vehicles, to pitch the plan that he described as a "fresh start" for the embattled company.
As you might expect with Faraday, the exact details are somewhat hazy, but it involves sourcing parts from Chinese car-makers and bringing them to the US to produce "mass volume mainstream vehicles" with some of the premium touches Faraday is known for. "We want to take that $300,000-car expertise from a technology and features and performance [standpoint] into a $30,000, $40,000 car to try to upgrade the overall user experience," Ma said during a briefing with Engadget. The first FX vehicle, the flagship product of the brand's lineup, will be a minivan (or, as Ma referred to it, "an AI MPV") called the "Super One."
Faraday showed off two prototype minivans to demonstrate the concept. We were not permitted to take photos but the vehicles in the photo at the top of this post are the ones I saw.
One was meant to show the kind of premium in-cabin exp
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