Instacart has announced it will be ending price testing on its platform. This comes after a study published earlier this month revealed pricing experiments that led to some customers seeing higher prices than others and the FTC saying last week it would be investigating the grocery delivery app.
"Effective immediately, Instacart is ending all item price tests on our platform. Retailers will no longer be able to use Eversight technology to run item price tests on Instacart," an Instacart spokesperson shared with Engadget. The blog post called out "misconceptions and misinformation," maintaining that these price experiments wer
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