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Apple's iPhone lineup has grown more complicated over the years, with multiple models targeting different kinds of buyers. Some prioritize camera performance and display quality while others focus on design or price, and not everyone needs the most powerful option on the shelf. If you're planning an upgrade, the challenge isn't whether Apple makes a good phone; it's figuring out which iPhone actually makes sense for you based on how you use it.
We test every new iPhone Apple releases, comparing performance, cameras, battery life and long-term value. In this guide, we break down the current lineup to highlight the best iPhones for different needs, from the best all-around picks to more specialized options that trade raw power for affordability or style.
For consistency, our recommendations are based on Apple's standard pricing for unlocked models sold directly through Apple. Deals from carriers, third-party retailers or refurbished sellers can shift the value math, but this guide is meant to help you choose the right model first — then decide where to buy it.
Best iPhones for 2026
The rest of Apple's iPhone lineup in 2026
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The appeal of promising network technologies can be jaded by pressure to adopt untested ideas. When I look over the comments I've gotten from enterprise technologists this year, one thing that stands out is that almost three-quarters of them said that entrenched views held by company executives is a "significant problem" for them in sustaining their network and IT operations.
"Every story that comes out gets me a meeting in the board room to debunk a silly idea," one CIO said. I've seen that problem in my own career and so I sympathize, but is there anything that tech experts can do about it? How do you debunk the "big hype" of the moment?
For starters, don't be too dismissive. Technologists agree that a dismissive response to hype cited by senior management is always a bad idea. In fact, the opening comment that most technologists suggested is "I agree there's real potential there, but I think there are some near-term issues that need to be resolved before we could commit to it." The second-most-cited opening is "I've already launched a study of that, and I'll report back to you when it's complete." There's usually a grain (yeah, often a small grain) of truth underneath the hype pile, and the best approach is to acknowledge it somehow and play for time. Hype waves are like the tides; they come in and they go out, and many times management will move on.
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