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This morning Disney and OpenAI announced a three-year licensing agreement: Starting in 2026, ChatGPT and Sora can generate images and videos incorporating Disney IP, including more than 200 characters from the company's stable of Star Wars, Pixar and Marvel brands. To say these companies make for strange bedfellows is an understatement.
The agreement brings together two parties with very different public stances on copyright. Before OpenAI released Sora, the company reportedly notified studios and talent agencies they would need to opt out of having their work appear in the new app. The company later
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It looks like Disney wasted no time delivering on CEO Bob Iger's promise to bring AI-generated content to Disney . On Thursday, the company announced the start of a three-year licensing agreement with OpenAI to bring more than 200 of its beloved characters, including those from Star Wars and Pixar, to the Sora app and ChatGPT. With the deal in place, OpenAI users will be able to prompt ChatGPT to generate images that tap into Disney's intellectual property, with costumes, props, vehicles and environments covered.
The agreement does not include voices or "talent likenesses," meaning Sora users won't be able prompt the app to make a video with Black Widow and get something with Scarlett Johansson in it. Instead, both Sora and ChatGPT will only have access to animated and illustrated versions of Marvel and Star Wars characters like Black Panther, Captain America, Han Solo, Darth Vader and others. Disney will stream "curated selections" of Sora-generated fan videos on Disney . Sora and ChatGPT users will be able to start generating images and videos with Disney characters starting in early 2026.
"Disney is the global gold standard for storytelling, and we're excited to partner to allow Sora and ChatGPT Images to expand the way people create and experience great content," said OpenAI CEO Sam Altman. "This agreement shows how AI companies and creative leaders can work together responsibly to promote innovation that benefits society, respect the importance of creativity, and he
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