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 Amazon has a few new all-time low prices on Apple's M2 iPad Air, including both 11-inch and 13-inch models. Every deal in this sale requires you to clip an on-page coupon in order to see the final deal price at checkout, and they are all record low prices.
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But the online shopping titan is currently facing headwind for its pricing policy. A class action lawsuit alleges that the company advertises with "fake discounts" to entice customers into making purchases.
The Ramirez v. Amazon lawsuit (PDF) was filed by lead plaintiff David Ramirez at the Western District Court in Washington. It calls out Amazon's alleged practice of using fake list prices that aren't suitable for use as genuine comparative values for advertised discounts.
Deceptive practices in Amazon deals
The claim states that list prices on Amazon may not be older than 90 days. However, Amazon allegedly used older prices as comparative values to make current discounts appear significantly better.
One example mentions Fire TV models, which are produced by Amazon and were offered at a discount. Comparative prices from 2023 were allegedly used to conceal the fact that Fire TVs had been cheaper to buy in the past, but that would've made the offer less attractive.
In addition, Amazon allegedly labeled the deals as limited-time offers, which in reality were not limited at all. According to the lawsuit, this helped to push potential customers to buy.
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