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Another day, another company tests Apple's resolve. This time, it's TikTok allegedly violating the company's rules for apps, with the video platform seemingly allowing some users to purchase its coins directly from its website. TikTok has apparently given some iOS users the option to "Try recharging on tiktok.com to avoid in-app service fees" — namely Apple's 30 percent commission on purchases.
According to photos shared on X (formerly Twitter) by David Tesler, co-founder of the app Sendit, TikTok is prompting users to save around 25 percent when purchasing coins (used to tip creators) thanks to lower third-party service fees. They can then use Apple Pay, PayPal or a credit or debit card to complete their transaction. It's unclear why only some users have access to this circumnavigation; one hypothesis is the feature was turned on for individuals who previously purchased a large number of coins.
Why? It looks like they're circumventing apple fee by directing users to purchase coins via external payment methods pic.twitter.com/VG8ihvsRmv
— David Tesler (@getdavenow) April 30, 2024
Apple notably kicked Fortnite off its app store in 2020 after Epic Games introduced discounts on the game's currency for anyone who directly purchased it. The incident set off a multi-year legal battle, with
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 Apple today seeded the fourth betas of upcoming iOS 17.5 and iPadOS 17.5 updates to developers for testing purposes, with the software coming a week after Apple released the third betas.
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 TikTok appears to be quietly showing some users an option to purchase "coins" on the web instead of through in-app purchases, circumventing the commission that Apple receives on digital purchases.
Why? It looks like they're circumventing apple fee by directing users to purchase coins via external payment methods pic.twitter.com/VG8ihvsRmv
— David Tesler (@getdavenow) April 30, 2024
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