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Last week, Microsoft's advertising blog outlined what it called the "future of audience engagement." And you already know what that is: AI. Microsoft believes that not only will generative AI provide a more natural interface for users to shop, but agents will assist them. It gets worse: Brands may even deploy their own agent AI, too.
"We are committed to helping brands create agents and making it easy to connect them to our audiences," Microsoft wrote, via Windows Central. "As the first step in this journey, we are launching a pilot product that enables brands to create smart, AI-based agents on their websites."
"Imagine if a website could talk?" Microsoft suggested.
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 Epic Games plans to bring Fortnite to Brazil after the Brazilian government forces Apple to permit sideloading, according to details Epic shared on social media. Apple has been facing off against Brazilian regulators over antitrust App Store claims since 2022, and last week, Brazil gave Apple 90 days to make tweaks to its ?App Store? rules.
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 Apple's new M3 Ultra chip can be configured with a massive 80-core GPU, and an early benchmark result offers a look at its graphics performance.
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