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Mac RumorsOct 28, 2025
Apple Hits $4 Trillion Market Value, Joining Nvidia and Microsoft
Apple's market capitalization briefly surpassed $4 trillion just after opening today, making it the third public company to reach that figure. Nvidia reached $4 trillion back in July and is creeping closer to $5 trillion, while Microsoft also hit $4 trillion that same month before dropping down to a $3.9 trillion valuation, but it too has passed $4 trillion again this morning.


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Apple's Services Revenue Expected to Top $100 Billion for First Time (Mac Rumors)

CNET NewsOct 28, 2025
Apple Vision Pro's Best Feature Is an Incredibly Realistic Avatar of You
Apple's Vision team met me inside the VR headset to chat about how unique telepresence Personas have evolved and where they're going.

Mac RumorsOct 28, 2025
Another Vehicle Brand Gaining iPhone Car Keys Support
Apple is preparing to bring support for its digital car key feature to Jetour vehicles, according to evidence uncovered on Apple's backend by MacRumors contributor Aaron Perris.


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iPhone 18 Said to Use Simpler Camera Control Button Design (Mac Rumors)
20th Anniversary iPhone May Replace Mechanical Buttons With Haptics (Mac Rumors)

Mac RumorsOct 28, 2025
Apple CEO Tim Cook Joins President Trump in Tokyo
Apple CEO Tim Cook joined President Donald Trump and other technology executives from the U.S. and Japan today at a closed-door dinner in Tokyo, in an effort to promote Japanese investment in the United States (via Bloomberg).


Mac RumorsOct 28, 2025
Spotify Launches Redesigned Apple TV App With Music Videos, Podcasts
Spotify has launched a redesigned Apple TV app that the company says has been "rebuilt from the ground up for a faster, smarter, more visual experience."


CNET Most Popular ProductsOct 28, 2025
Apple Talks to Me About Vision Pro Personas: Where Is Our Virtual Presence Headed?
Apple's Vision team met me inside the VR headset to chat about how unique telepresence avatars called Personas have evolved and where they're going.

Mac RumorsOct 27, 2025
Apple Scores Legal Victory as Judge Decertifies 2011 App Store Antitrust Lawsuit
Apple today scored a victory in a long-running antitrust lawsuit when the judge overseeing the case decertified it. The antitrust lawsuit was originally filed in 2011, accusing Apple of monopolizing the iPhone app ecosystem by refusing to allow customers to download apps outside of the App Store.


Mac RumorsOct 24, 2025
Could Apple's Rumored Budget MacBook Still Debut Before Year's End?
Apple this month updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but there's one rumored new Apple product in particular that many will still be hoping to see before the holidays.

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