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YouTube's creator-focused broadcast, Made On YouTube, is here again, and there's plenty to talk about. From more AI integration to Communities, YouTube seems to be gearing up to compete against rivals like TikTok and Netflix. Here are five things that genuinely interested us among the deluge of updates and new features.
YouTube is introducing the Hype system, which lets viewers "go beyond" liking and sharing a video. The idea is to allow fans to give more visibility to smaller creators — so hyping is only allowed for videos from creators under 500,000 subscribers, and only on videos under a week old. Content with the most hype will end up on a new leaderboard of the 100 most hyped videos in their country. Fans can only hype three times in a week for now, though additional uses will eventually be purchasable in the future.
YouTube Shorts creators will be able to employ Google DeepMind's Veo video generator model later this year. Veo can generate six-second clips after reading a prompt, and all creations will have a label showing that generative AI was used, along with SynthID watermarking. Veo integration will exist parallel to (but doesn't replace) YouTube's Dream Screen — another AI video generation tool — which was introduced last year.
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