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 The highlight of Apple deals this week is Best Buy's and Amazon's pre-order discounts on the just-announced M3 iPad Air, 11th generation iPad, and M4 MacBook Air. You'll also find great, record-low prices on AirPods Pro 2, Apple Watch Series 10, and the previous generation M2 MacBook Air.
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 There was definitely "something in the air" this week as Tim Cook promised, with Apple making a number of product announcements to breathe new life into several of its Mac and iPad products.
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Apple's new iPads leave us reflecting on the tablet's future and what screens we need in our growing gadget pile. In this week's Tech Therapy session, Bridget Carey and Scott Stein work through their subscription panic and the disastrous state of our digital libraries. Also, Bridget highlights the "newstalgia" trends from the 2025 New York Toy Fair and how tech evolves our playtime.
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It's your lucky day if you're looking for good deals on Apple devices. We've highlighted discounts on MacBook Air models, the base iPad and AirPods Pro 2. In addition to those, the Apple Watch Series 10 is on sale for its lowest price to date. The smartwatch has dropped back down to its record-low price of $299. That's a $100 discount.
The Apple Watch SE got a discount too. The device typically retails for
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It's obvious that Apple products are some of the most sought-after in the tech world — that means sales are fewer and farther between than other gadgets, and they're often the first things to sell out when discounts do arrive. But it would be a mistake to assume you're doomed to always pay full price on things like iPads and Apple Watches. Apple deals do exist, if you know where to look.
Engadget keeps track of deals like these on a regular basis, so we can help you there. Below, we've collected the best Apple deals you can get right now on items like AirPods, MacBooks, iPads and more. Arguably the biggest caveat to note about Apple sales is that you're almost never going to see discounts directly at Apple.com. Unless you shop refurbished, you'll always pay top dollar direct at Apple, and for some things (like iPhones), that might be best. But you'll find more
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