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EngadgetFeb 22, 2026
Apple is reportedly considering red as the next premium color for its iPhones
First, we got iPhones in Hermès orange, and now we might get them in Louboutin red. According to Bloomberg's Mark Gurman, Apple is already mulling over what the next premium colorway will be for its iPhone Pro models. While we're not expecting iPhone 18 announcements until later this year, Gurman reported that "red is the new flagship color in testing for the next iPhone Pros."

Gurman added that there were rumors of purple and brown shades, but predicted that these could just be different shades of the main red option. Red is definitely a departure from Apple's usual palette of more modest tones, but the company could be trying to continue the momentum of its flashier Cosmic Orange option that has been boosting sales in China. The bold orange option has been informally rebranded as Hermès orange among fans and is becoming somewhat of a status symbol in Chinese markets. With red as a potential frontrunner for the next iPhone Pro colors, Apple could capture even more sales in China, especially since the color is seen as lucky in Chinese culture.

It's not the first time Apple has offered red iPhones, though. Previously, Apple manufa


Mac RumorsFeb 22, 2026
Apple is Testing These iPhone 18 Pro and Foldable iPhone Colors
The special new color that Apple is considering for the iPhone 18 Pro and iPhone 18 Pro Max this year is red, according to Bloomberg's Mark Gurman.


CNET Most Popular ProductsFeb 22, 2026
Give Your Phone Photos a Warm, Dreamy Analog Film Look With These 3 Tricks
Whether you have the latest iPhone or Samsung phone, or even an older handset, you can take some beautiful nostalgic images with a bit of help. Here's how.

Wired NewsFeb 21, 2026
Souvenirs From the 2026 Winter Olympics Are Being Resold for Big Bucks Online
From pins to mascots to Swatch watches, memorabilia from the Milano Cortina Games is showing up on sites like eBay and Vinted.

Mac RumorsFeb 16, 2026
iOS 27 'Rave' Update to Clean Up Code, Could Boost Battery Life
Apple's iOS 27 update will prioritize cleaning up the operating system's internals, with engineers making changes that could result in better battery life, according to Bloomberg's Mark Gurman.


Time: TechlandMay 23, 2025
Trump Threatens Apple With 25% Tariff on iPhones. Here's How U.S. Consumers Could Be Impacted
"I expect iPhones that will be sold in the United States of America will be manufactured and built in the United States," said Trump.
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