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Mac RumorsSep 14, 2025
Apple Reportedly Plans to Launch These 10 Products in 'Coming Months'
Apple's annual September event is now in the rearview mirror, with the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 set to launch this Friday, September 19.


Mac RumorsSep 14, 2025
AirPods Pro 3 Case Features U2 Chip With Improved 'Find My' Range
Last week, we listed eight new AirPods Pro 3 features, including a U2 chip in the charging case. The addition of the U2 chip has been receiving a lot of attention since then, so we wanted to single out its inclusion and discuss it in more detail.


Mac RumorsSep 14, 2025
iOS 26 Available Tomorrow With These 8 New Features
Following three months of beta testing, iOS 26 will be released this Monday, September 15. The update is compatible with the iPhone 11 series and newer, and it will be available to install via the Settings app, under General ? Software Update.


Mac RumorsSep 13, 2025
Here Are 5 Smaller iPhone Air Details You Might Have Missed, Including Only a Single Speaker
Apple's all-new, ultra-thin iPhone Air launches on Friday, and there are some smaller details about the device that you might have missed.


Mac RumorsSep 12, 2025
Apple Watch Series 10 vs. Series 11 Buyer's Guide: Apple's Smallest Ever Upgrade?
The Apple Watch Series 11 is now available for pre-order. The latest models feature just four changes over their predecessors-making them perhaps the smallest generational upgrade in the device's history. Here's everything that's new.


EngadgetMay 05, 2025
Google is reportedly getting back into film and TV with a tech-friendly production initiative
Google plans to start producing its own films and television shows via a "production initiative" called 100 Zeros, Business Insider reports. The company is working with Range Media Partners, a talent management and production company, to identify projects that appeal to younger audiences and could "promote a positive view of [Google's] products."

Besides the obvious opportunity for product placement, the larger goal of the initiative is to fund projects that have a positive view of technology, and to get the creative industry interested in using Google's products. Immersive View, Google's 3D aerial scans featured in Google Maps, could be a tool it pushes, Business Insider writes. Veo 2, Google's AI video model, seems like a natural candidate, too. Whichever way the company goes, 100 Zeros already has a movie under its belt: The initiative reportedly helped pay for the marketing for the indie horror movie Cuckoo.

Engadget has reached out to Google to confirm the details of Business Insider's report and share more information about 100 Zeros. We'll update this article if we hear back.

Google has some experience in the entertainment i

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