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 Google raised the price of its latest smartphones compared to last year, and the increase may hint at what Apple will do with the iPhone 18 Pro models.
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 Google today introduced the Pixel Tag, its answer to Apple's AirTag. Pixel Tag is Google's first item tracker, even though Google implemented an item tracking network two years ago that's been used by third-party devices.
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 Apple has secured lower prices for OLED displays for the upcoming iPhone 18 Pro models, according to industry sources cited by South Korea's DealSite.
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 Apple has approached publishers to establish content deals that would give Siri AI access to current news and information, reports The Wall Street Journal.
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Apple is in the process of tweaking its business models to cope with the unyielding memory price and availability crisis. Its response is now emerging across multiple fronts.
Finance or lease
The company's recently-introduced Apple Upgrade scheme in partnership with Klarna is a smart response to the reality that as devices inevitably become more expensive, consumers will shift from outright ownership to flexible lease and financing arrangements. With its partnership, Apple continues to generate revenue while also maximizing the likelihood customers will return the product at EOL, more about which later.
Samsung and Google have introduced similar schemes. "Financing models already dominant in India and Africa are now poised to reshape the US and European markets," said CCS Insight in a presentation exploring the consequences of the memory shortage.
Downgrade
Apple has seen a lot of success with the iPhone 17 this year. That success wasn't entirely because it's such a good smartphone; it also reflects consumers making the decision to purchase lower-specced devices to stay within budget. Apple continues to see
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 Elon Musk's SpaceXAI today announced the launch of Grok Bot, a "team of always-on agents" that can complete tasks using tools, websites, and apps. Grok Bot can work in the cloud, so jobs keep running when your laptop is closed. The feature is tied to Cursor, the AI coding company that SpaceX is acquiring for $60 billion.
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 According to various reports from sources such as Bloomberg's Mark Gurman and Macworld's Filipe Espósito, Apple is planning to release up to three new products with "Ultra" branding between late 2026 and early 2027.
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 Apple and its manufacturing partners are racing to secure enough mobile DRAM to complete production of the iPhone 18 Pro and its first foldable iPhone, with around $1 billion worth of unpackaged processors reportedly sitting idle as they wait on memory chips, according to semiconductor analyst Tim Culpan.
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It's been 17 years and counting since Nemertes first wrote about the logic of integrating event response in the enterprise: bringing together the security operations center (SOC) and network operations center (NOC) at the organizational, operational, and technological levels. Needless to say, this has not happened at most organizations, although there has been a promising trend toward convergence in the monitoring and data management side of things. It's worth revisiting the issue.
Why converge?
The arguments for convergence remain pretty compelling:
Both the NOC and SOC are focused on keeping an eye on the systems and services comprising the IT environment; spotting and understanding anomalies; and spotting and responding to events and incidents that could affect or are affecting services to the business.
Both are focused on minimizing the effects of events and incidents on the business.
The streams of data they watch overlap hugely.
They often use the same systems (e.g. Splunk) in managing and exploring that data.
Both are focused on root-cause analysis based on those data streams.
Both adopt a tiered response approach, with first-line responders for "business as usual" operations and occurrences, and anywhere from one to three tiers of escalation to more senior engineers, architects, and analysts.
Most crucially: When something unusual happens in or to the environment (that router is acting funny), it can be very hard to know up front whether it is fundamentally a network issue (that router is acting funny - it has been misconfigured) or a security issue (that router is acting funny - it has been compromised) or both (that router is acting funny - it has been misconfigured and is now a serious vulnerability). Having fully separate NOC and SOC can mean duplicative work as both teams pick something up and examine it. It can mean ping-ponging inciden
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