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Apple reportedly plans to use next month's Worldwide Developers Conference (WWDC) to highlight its on-device AI capabilities as a competitive advantage, leaning on 15 years of custom silicon expertise to make the case for running AI models locally rather than in the cloud.
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Reports and rumors suggest the next MacBook Pro that Apple will release might not be a ?MacBook Pro? at all. It could actually be something altogether new and more exciting - a "MacBook Ultra" - positioned above the Pro as Apple's top-tier laptop, suggesting that the current M5 Pro and M5 Max models will remain on sale when it launches.
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