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The iPad Air, the middle child in Apple's tablet lineup, has been upgraded to the M4 chip with increased RAM and… Well, there's not a whole lot else if I'm being honest. At the very least, the new iPad Air M4 models remain at the same price as the iPad Air M3, with the 11-inch version starting at $599 and the 13-inch at $799. I would give Apple more credit if it had increased the starting storage or added literally anything else.
If you put them side by side, you might not be able to tell the difference, but this upgrade would benefit creatives and professionals more than anything. There's a significant performance bump from the M3 to the M4, and the increased RAM is doing a lot of work, especially if you're taking advantage of Apple Intelligence.
If you're using an M1-powered iPad Air or something even older, though, the new iPad Air M4 should be a compelling upgrade. Pre-orders start at 9:15AM ET on March 4, with the units arriving a week later. We expect full reviews will be published by then. But in the meantime, let's dive into what the performance gains might look like and what we're missing out on in this year's iteration of the iPad Air.
iPad Air M4 vs. iPad Air M3: Performance and battery lifeThe most significant difference between the two iPad Air generations is their chipsets. The latest iPad Air launches with the M4 chip versus its predecessor's M3 chip, and it gets a bump in RAM from 8GB to 12GB.
I don't give much fanfare to incremental chip increases because the performance gain is usually min
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X is rolling out a built-in "Paid Partnership" label that creators can apply to sponsored posts, replacing the hashtag workarounds they've had to rely on until now. The feature, announced by the platform's head of product Nikita Bier, adds a toggle that places a disclosure label directly below a post's content. It can also be applied retroactively.
The label is meant to help creators comply with years-old FTC regulations requiring clear disclosure of sponsored content. The agency sent out letters reminding influencers about this requirement in 2017, and Instagram added a disclosure feature that same year. Without a native tool, X creators had been left to use hashtags like #ad and #paidpartnership.
X has been trying to court creators for some time with tools like ad-revenue sharing and creator subscriptions, but the platform still struggles with major image issues following a string of scandals like Grok creating CSAM. The Elon Musk-ow
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 Apple has asked Google to investigate setting up servers in its data centers to run a future version of Siri powered by Gemini, The Information reports.
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 Apple's just-announced iPhone 17e comes with doubled base storage compared to last year's predecessor while remaining at a $599 starting price.
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