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Mac Rumors

Jun 23, 2026

Meta Launches Its Own $299 Smart Glasses Ahead of Apple's Debut

Meta today unveiled its first smart glasses sold under its own brand rather than Ray-Ban or Oakley, undercutting its existing lineup on price as it works to expand its lead in the category before Apple enters the market.

Meta's Got New Smart Glasses at a Lower Price, Plus a Kylie Jenner Look (CNET Most Popular Products)

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