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 We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max.
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 Memory prices have doubled, Macs and iPads have gone up, and iPhones are expected to follow. Ed Zitron - who writes the Where's Your Ed At newsletter, hosts the Better Offline podcast, and has been described by Politico as the AI boom's most "acerbic gadfly" - has spent years arguing the buildout driving those costs will never pay for itself.
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