You're scrolling through social media. A video appears from a celebrity you follow. In it, they ask for contributions toward their latest project.
You receive a video of yourself, showing you in a physically intimate situation.
Just a few years ago, these situations would be likely genuine. But now, thanks to artificial intelligence, a scammer could be contacting you and if you don't have the ability to tell real from fake, you may easily fall for a plea for cash or a blackmail threat.
For 2025, experts are sounding the alarm about AI and its effect on online security. The technology is supercharging the speed and sophistication of attacks—and in particular, it's making scamming others using likenesses of both famous people and everyday citizens far, far easier. Worse, security groups say this trend will continue to accelerate.
Here's what to watch out for, why the landscape is changing, and how to protect yourself until more help arrives.
The ways AI can pretend to be us
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