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Apple plans to hold its annual iPhone-centric event on Wednesday, September 9 at the Apple Park campus in Cupertino, California. The event will begin at 10:00 a.m. Pacific Time, with select members of the media invited to attend.
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 The iPhone 17 retained its position as the world's best selling smartphone in the second quarter of 2026, according to Counterpoint Research, with the iPhone 17 Pro Max and ?iPhone 17 Pro? holding the next two spots on the firm's quarterly ranking.
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