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Apple's already raising prices on products and services. Is Siri next?
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 Back to school deals kicked off this week, with Best Buy's annual sitewide event including some great discounts on Apple products like AirPods Max 2 and MacBook Pro. Below you'll also find a record low price on the AirTag 2 and big savings on Apple Watch Series 11.
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 Apple didn't want to raise its prices but was forced to do so because of exponential increases in memory costs, Apple CEO Tim Cook said today during the company's Q3 2026 earnings call. Apple increased prices for Macs and iPads in June because memory prices have surged.
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 Apple's AirTag 2 is available for the all-time low price of $89.00 this week, down from $99.00. This sale is on the 4-Pack of the AirTag 2, and it's a match of the record low price first seen during Prime Day.
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