Apple could raise iPhone 17 prices as soon as Monday, August 10, according to a new rumor, well before the wider round of increases expected with next month's iPhone 18 Pro launch.
According to various reports from sources such as Bloomberg's Mark Gurman and Macworld's Filipe Espósito, Apple is planning to release up to three new products with "Ultra" branding between late 2026 and early 2027.
