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 A shortage of memory chips has impacted the entire computer market, affecting Macs and PCs alike. Apple and other companies have raised prices, but Apple is better positioned than its competitors. Machines like the Mac mini and the Mac Studio are in demand for on-device AI agent use, and Apple plans to take advantage by refreshing its Mac lineup across 2026 and 2027.
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 Memory prices have doubled, Macs and iPads have gone up, and iPhones are expected to follow. Ed Zitron - who writes the Where's Your Ed At newsletter, hosts the Better Offline podcast, and has been described by Politico as the AI boom's most "acerbic gadfly" - has spent years arguing the buildout driving those costs will never pay for itself.
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 Amazon's prices on the 2026 MacBook Pro have now joined in on Apple's recent price hikes, meaning we're no longer tracking pre-hike markdowns on these devices. However, there are still notable sales to be found if you're shopping for a MacBook Pro this month, with up to $500 off new prices available right now on Amazon.
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