|
In an effort to quell monopoly concerns in the EU, Google reportedly offered to sell its AdX advertising marketplace. Sources told Reuters that European publishers rejected Google's offer, arguing that the company would have to divest more in order to dismantle the conflicts of interest in its online advertising operations. Lawyers familiar with the antitrust cases said this was the first time Google had offered to sell off an asset in response to this type of lawsuit.
Despite this alleged sale offer, Google is publicly standing firm about its adtech business. "As we have said before, the European Commission's case about our third-party display advertising products rests on flawed interpretations of the ad-tech sector, which is fiercely competitive and rapidly evolving. We remain committed to this business," a Google rep told the publication. We've reached out to Google and will update this story if we receive any additional comment from the company.
Google's control over online advertisements has raised concerns around the globe. Regulators have questioned whether the company's activity in multiple stages of the adtech supply chain allows it to favor its own businesses, creating an unfair advantage that could hurt competition and increase advertising prices.
The European Commission began this push against the company's ad arm
|
|
YouTube's creator-focused broadcast, Made On YouTube, is here again, and there's plenty to talk about. From more AI integration to Communities, YouTube seems to be gearing up to compete against rivals like TikTok and Netflix. Here are five things that genuinely interested us among the deluge of updates and new features.
YouTube is introducing the Hype system, which lets viewers "go beyond" liking and sharing a video. The idea is to allow fans to give more visibility to smaller creators — so hyping is only allowed for videos from creators under 500,000 subscribers, and only on videos under a week old. Content with the most hype will end up on a new leaderboard of the 100 most hyped videos in their country. Fans can only hype three times in a week for now, though additional uses will eventually be purchasable in the future.
YouTube Shorts creators will be able to employ Google DeepMind's Veo video generator model later this year. Veo can generate six-second clips after reading a prompt, and all creations will have a label showing that generative AI was used, along with SynthID watermarking. Veo integration will exist parallel to (but doesn't replace) YouTube's Dream Screen — another AI video generation tool — which was introduced last year.
The
|
|
Score free credit for Best Buy or the Google Store for a limited time.
|
|
In an Intelligence Committee hearing with representatives from Google, Apple, and Meta on Wednesday, senators stressed that foreign influence is far from a solved problem.
|
|
