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 We're a little more than a month away from the September iPhone debut season, but there's still lots to talk about in the Apple universe, led this week by the launch of the new Apple Upgrade program in the United States.
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 Apple didn't want to raise its prices but was forced to do so because of exponential increases in memory costs, Apple CEO Tim Cook said today during the company's Q3 2026 earnings call. Apple increased prices for Macs and iPads in June because memory prices have surged.
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