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 Apple is apparently working on a Siri chatbot that will rival Claude, Gemini, and ChatGPT, and Apple is aiming to debut it in less than six months when iOS 27 is unveiled at WWDC. Bloomberg shared details on the chatbot earlier today, but there was one major question unanswered: what will Apple charge?
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Part of a lawsuit accusing OpenAI of abandoning its non-profit status claims Musk is owed anywhere from $79 billion to $134 billion in damages for the "wrongful gains" of OpenAI and Microsoft.
Musk claims in the filing that he's entitled to a chunk of the company's recent $500 billion valuation, after contributing $38 million in "seed funding" during the AI company's early years. It wasn't just money — according to the filing, Musk helped advise on key employee recruitment, introductions with business contacts and startup advice.
If this sounds familiar, it's because the lawsuit dates back to March 2024. It's still going.
— Mat Smith
The other big stories (and deals) this morning
ASUS changes mind, will continue selling the RTX 5070 Ti after all
Musk claims Tesla will restart work on its Dojo supercomputer
Microsoft issues emergency fix after update stops some Windows 11 devices from shutting down
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First, the news: In its announcement that the Brad Pitt blockbuster F1: The Movie will make its debut on Apple TV in December, Apple casually noted that as of now, Apple TV isn't Apple TV anymore.
"Apple TV is now simply Apple TV, with a vibrant new identity," Apple's press release reads. What's the new identity, you ask? Aside from a new and multicolor Apple TV logo, that's hard to say.
Those of us who follow the streaming industry greeted the news with furrowed brows. So Apple TV the streaming service is now on Apple TV, the streaming box? Isn't that kind of confusing? Yes, the Apple TV streaming player is officially known as "Apple TV 4K," but still.
Well, it's details like the " " and the "4K" that cause headaches when it comes to clear and consistent branding, and the truth is most folks haven't bothered with the "plus" for a long time. Severance, The Studio, The Morning Show, Ted Lasso—those are all Apple TV shows, according to everyday streamers.
Sometimes, simplicity and familiarity are best. Take HBO Max, which went through a three-year-old rebranding drama that saw the service renamed as "Max," a change that was mainly driven by the now-unraveling alliance between the former WarnerMedia and Discovery.
Warner Bros. Discovery likely spent a fortune trying to get the Max branding to stick, but most subscribers just kept calling it HBO Max. Finally, the entertainment giant stopped swimming against the ti
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