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 This year's iPhone 18 Pro and iPhone 18 Pro Max could be $250-$300 more expensive than existing iPhone 17 Pro models due to higher silicon and memory costs, an analyst claimed today.
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Apple's already raising prices on products and services. Is Siri next?
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OpenAI cut GPT-5.6 Luna API prices by 80% and Terra prices by 20% after model and inference gains lowered serving costs for high-volume AI work.
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 Apple didn't want to raise its prices but was forced to do so because of exponential increases in memory costs, Apple CEO Tim Cook said today during the company's Q3 2026 earnings call. Apple increased prices for Macs and iPads in June because memory prices have surged.
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