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 Apple CEO Tim Cook participated in his final Apple earnings call yesterday, with incoming CEO John Ternus set to take over on September 1. With Cook's tenure coming to an end, we thought we'd take a look at how Apple has changed over the last 15 years.
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 Apple plans to release a second-generation iPhone Air in the first quarter of 2027, according to Jeff Pu, an investment analyst who covers Apple.
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 Back to school deals kicked off this week, with Best Buy's annual sitewide event including some great discounts on Apple products like AirPods Max 2 and MacBook Pro. Below you'll also find a record low price on the AirTag 2 and big savings on Apple Watch Series 11.
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 Apple didn't want to raise its prices but was forced to do so because of exponential increases in memory costs, Apple CEO Tim Cook said today during the company's Q3 2026 earnings call. Apple increased prices for Macs and iPads in June because memory prices have surged.
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