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Amazon has reportedly joined the growing list of suitors angling to acquire TikTok as a new ban deadline approaches. According to The New York Times, the retailer has made a "last-minute bid" to buy the app, and has approached Vice President JD Vance and Commerce Secretary Howard Lutnick about the offer.
It's not clear why Amazon is making an offer this late in the process. TikTok is currently facing an April 5 deadline to strike a deal, though President Donald Trump has said he would likely extend it if necessary. The Times reports that White House officials don't seem to be "seriously" considering the longshot bid. Amazon declined to comment.
Amazon joins several other companies and investors that have proposed bids. The group includes YouTuber MrBeast (with backing from a group that includes Roblox CEO David Baszucki), Reddit cofounder Alexis Ohanian (who joined a group of investors known as "Project Liberty") and Perplexity AI, which has proposed integrating the shortform video into its search engine.
Even with the deadline just days
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The White House has examined a menu of options to avert a TikTok ban deadline set for Saturday. One proposal — letting TikTok's Chinese owner lease the algorithm to a TikTok spinoff in the U.S. — would probably face resistance from China hawks in Trump's party.
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 Retail giant Amazon today made an offer to acquire TikTok just days ahead of when TikTok must be sold off or face a ban, reports The New York Times. Unspecified participants involved in the TikTok talks "do not appear to be taking Amazon's bid seriously," and multiple interested parties are scrambling to plead their cases for a TikTok purchase.
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President Donald Trump has dubbed April 2, the day many of his major tariffs will take effect, "Liberation Day." Still, the reality of the situation will be a lot less grandiose for everyday people.
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Sales of cars picked up recently partly as buyers rushed to lock in deals before President Trump's 25 percent tariffs on cars and auto parts go into effect.
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President Donald Trump has dubbed April 2, the day many of his major tariffs will take effect, "Liberation Day," but the reality of the situation will be a lot less grandiose everyday people.
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