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Sony's CES 2026 press conference is just days away, but this year has a twist: Instead of an overview of Sony's electronics, video game and Hollywood studio plans for the new year, the presser will apparently have a more narrow focus: electric vehicles. That's because the traditional end-of-press-day slot isn't just Sony, but rather Sony Honda Mobility — the joint venture responsible for the Afeela 1 electric car that has been showcased at CES for the better part of a decade. This year, however, we'll also apparently get to see a an all-new concept model at the event, too.
How to watch the Sony Afeela CES 2026 press conference
The event will be streamed live from Las Vegas on Monday, January 5 at 8PM ET via the Afeela official YouTube channel. (We'll embed the stream here once it appears on the channel.)
What to expect from Sony Afeela at CES
What's now the Afeela 1 has been shown in various incarnations since CES 2020, where it was originally announced as Vision-S. But so many more important details were confirmed in the past couple of years, including the price, which starts at a staggering $89,900. However, the earlier impressions were less than impressive, and as of CES 2025, that thought rema
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A switch from an Apple iPhone to an Android one may sound scary, but a few essential steps can make the move easier to do.
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How close are we to new Avengers rides, Avatar theming and Cars and Monsters lands? Here's what to expect and when for Disneyland and Walt Disney World.
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 Honda's new patent asks one weird but very interesting question: what if motorcycles came equipped with a steering-assist system, which would help with crash avoidance - a feature most modern-day cars come with?
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The appeal of promising network technologies can be jaded by pressure to adopt untested ideas. When I look over the comments I've gotten from enterprise technologists this year, one thing that stands out is that almost three-quarters of them said that entrenched views held by company executives is a "significant problem" for them in sustaining their network and IT operations.
"Every story that comes out gets me a meeting in the board room to debunk a silly idea," one CIO said. I've seen that problem in my own career and so I sympathize, but is there anything that tech experts can do about it? How do you debunk the "big hype" of the moment?
For starters, don't be too dismissive. Technologists agree that a dismissive response to hype cited by senior management is always a bad idea. In fact, the opening comment that most technologists suggested is "I agree there's real potential there, but I think there are some near-term issues that need to be resolved before we could commit to it." The second-most-cited opening is "I've already launched a study of that, and I'll report back to you when it's complete." There's usually a grain (yeah, often a small grain) of truth underneath the hype pile, and the best approach is to acknowledge it somehow and play for time. Hype waves are like the tides; they come in and they go out, and many times management will move on.
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