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We're a little more than a month away from the September iPhone debut season, but there's still lots to talk about in the Apple universe, led this week by the launch of the new Apple Upgrade program in the United States.
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Apple's outgoing CEO, Tim Cook, bade an emotional farewell to analysts and shareholders on Thursday as the company announced a record June quarter. His successor, John Ternus, takes over at the beginning of September with the company seemingly in solid shape.
The results were impressive, though some worrying challenges were confirmed. Apple managed to set a new June quarter record, but acknowledged slowing services growth and an unexpected mishap in forecasting future demand. Mac sales jumped an absolutely astonishing 28.7%, as the MacBook Neo grabbed consumer imagination, and overall the company saw growth everywhere except the iPad.
Apple's fiscal Q3 2026 results saw the company generate $109.4 billion in revenue, up 16% year-over-year for a net quarterly profit of $29.8 billion. Gross margin for the quarter was 50.1%, compared to 46.5% in the year-ago quarter (though two points of this was attributed to tariff returns).
More specifically:
iPhone sales were up 21.7%, an unusually high number for what is traditionally a slower quarter.
Wearables increased 6.5%.
Services revenue increased 12%.
And the iPad declined 5.9%.
The Mac is out the bottle
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Back to school deals kicked off this week, with Best Buy's annual sitewide event including some great discounts on Apple products like AirPods Max 2 and MacBook Pro. Below you'll also find a record low price on the AirTag 2 and big savings on Apple Watch Series 11.
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Best Buy this week is hosting a pair of sales kicking off Back to School season, as well as its annual Black Friday in July event, with notable markdowns on Apple devices, TVs, headphones, monitors, and much more. These sales are set to last for the rest of this week, and you don't need to be a My Best Buy Plus or Total member to see the deals.
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Now that Apple has opened up choice to third-party browsers as part of its efforts to comply with the EU's Digital Markets Act, we can expect a new focus on browser market share in the near future.
Third-party browsers have been supported in iOS since version 14. What's changed is that Apple must now offer EU users a choice of which browser becomes the default when they use their device. Apple clearly didn't want to do this as WebKit (which drives Safari) is fundamental to many of the technologies and solutions the company packs inside its iPhones. (I think it's likely to stay that way.)
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