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 Apple captured 65% of the global premium smartphone market in the first half of 2026, as the wider premium segment's share of overall smartphone sales climbed to a record 29%.
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 Best Buy is still hosting its big Back to School sale this week, with notable markdowns on Apple devices, TVs, headphones, monitors, and much more. This event is set to last for the rest of this week, and you don't need to be a My Best Buy Plus or Total member to see the deals.
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