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It's obvious that Apple products are some of the most sought-after in the tech world — that means sales are fewer and farther between than other gadgets, and they're often the first things to sell out when discounts do arrive. But it would be a mistake to assume you're doomed to always pay full price on things like iPads and Apple Watches. Apple deals to exist, if you know where to look.
Engadget keeps track of deals like these on a regular basis, so we can help you there. Below, we've collected the best Apple deals you can get right now on items like AirPods, MacBooks, iPads and more. Arguably the biggest caveat to note about Apple sales is that you're almost never going to see discounts directly at Apple.com. Unless you shop refurbished, you'll always pay top dollar direct at Apple, and for some things (like iPhones), that might be best. But you'll find more discounts more often if you're willing to shop at retailers like
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 A lawsuit filed against Apple in California this week accuses the company of violating the state's false advertising law and other consumer laws, by intentionally misleading customers into thinking that they are purchasing digital e-books from the Apple Books app in perpetuity, when instead they are only purchasing revokable licenses to the books.
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 Amazon and Best Buy are discounting Apple's 13-inch M2 MacBook Air with 16GB of RAM and 256GB SSD storage down to $749.00 in a few colors. This is a $250 discount on the previous generation M2 MacBook Air, and a solid second-best price.
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Microsoft is sitting on top of the world right now, thanks to its lead in AI. It's the most valuable company on the planet, with a valuation of more than $3.2 trillion. Its rise was rocket-fueled by its investor relationship with OpenAI, the company that makes the wildly popular generative AI (genAI) chatbot ChatGPT. OpenAI's GPT large language model is also the basis for Microsoft Copilot, the genAI tool that Microsoft is building into just about every one of its products, from GitHub to Windows to Microsoft 365 and beyond.
Microsoft's AI dominance appears insurmountable. But things can change quickly in tech. Google and Apple are in talks to embed Google's genAI tool Gemini into iPhones — a deal that, if it reaches fruition, could unseat Microsoft sooner than you think.
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