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AdWeek News
Sep 24, 2020

Publicis Sapient Chief Experience Officer Joins Tech Company Focused on Disaster Management
Publicis Sapient's chief experience officer is leaving the agency to join a tech company focused on disaster management working, in part, to fight Covid-19 via contact tracing. John Maeda is exiting the role but will remain at Publicis Sapient in an advisory capacity as chair of the experience advisory council. He was unable to share...

AdWeek News
Sep 23, 2020

TikTok Takes On Weight Stigma, Body Shaming
TikTok detailed steps it is taking to support body positivity on its platform while moving to eliminate weight stigma and body shaming. On the advertising side, the video creation platform is banning ads for fasting applications and weight-loss supplements, as well as tightening restrictions on ads that promote harmful or negative body image. TikTok is...

AdWeek News
Sep 23, 2020

These Brilliant Ikea Posters About Sleep Will Make You Look Twice
Sleep: when we get enough, it rejuvenates and energizes us, leaving us fired up and ready to take on the day. But when we don't-thanks to crying children, insomnia, Covid-19 anxiety or a good old boozy night with friends (remember those?)-we can feel pretty horrendous, groggy and exhausted when the morning alarm goes off. A...

AdWeek News
Sep 23, 2020

PacSun Goes Back to School With Snapchat AR Lens
Lifestyle apparel retailer PacSun teamed up with Snap Inc. on an augmented reality lens that features its new back-to-school denim collection set in a desert landscape. The companies said the AR world design was inspired by Morocco, the location of PacSun's latest marketing campaign. Opening the Snapchat application in selfie mode gives users two options:...

AdWeek News
Sep 23, 2020

Call for Submissions: Adweek Hot List Expansion
The Covid-19 pandemic has urged media organizations and brands to move faster than ever before to create new products to entice readers and fans--all while navigating a rocky advertising industry full of its own ups and downs. To honor the remarkable storytelling from these companies despite these challenges, Adweek will publish our iconic Hot List...

AdWeek News
Sep 23, 2020

Match Hires Former Everlane Exec as VP of Brand
Match, the flagship offering of Match Group's dating app and website portfolio, said today that it has hired Ayni Raimondi as its new vp of brand. Raimondi previously held senior marketing roles at Airbnb, where she spent more than six years focusing on brand activations and partnerships, and Everlane, where she helped drive the brand's...

AdWeek News
Sep 23, 2020

Marc Pritchard Says TV Upfronts Must Evolve and Level the Playing Field
Today, Procter & Gamble chief brand officer Marc Pritchard is challenging the status quo of the annual TV Upfronts system, a $21 billion marketplace that itself is undergoing a transformation. P&G, he said, will work outside of the system whenever possible, and negotiate directly with the networks. At the ANA Media & Measurement Conference, held...

AdWeek News
Sep 23, 2020

DOJ's Probe of Google Shifts to Search Dominance
The Department of Justice's antitrust lawsuit against Google is still in the pipeline, but a new development in its scope may lead the ubiquitous search engine's dominant ad stack offering to escape censure. For now. The impending complaint will focus on Google's dominance of internet search (and, by extension, the online advertising marketing), according to...

AdWeek News
Sep 23, 2020

After 40 Years, Blue-Collar Brew Schaefer Slips Back Into New York Wearing Fancy New Clothes
As New York City lost its industrial base after World War II and entered its painful decline, locals said goodbye to one great brand after another. Brillo soap pads left for Ohio in 1955. Squibb pharmaceuticals packed up a year later, as did Eberhard Faber, makers of the famous Mongol no. 2 pencil. In 1957,...

AdWeek News
Sep 23, 2020

The Hottest Ad Format of 2020 Is Radio-Like Audio Ads
As U.S. consumers sheltered in place between April and July, they not only used their smart speakers more--they heard more ads on them. And get this: They liked it. That's according to a new survey from Adobe, which looked into how consumers engaged with their smart speakers during quarantine. Compared to the same period in...

AdWeek News
Sep 23, 2020

Spotify Commissions 5 Artists to Visually Express Latinx Heritage Month
For Latinx Heritage Month, also known as Hispanic Heritage Month, Spotify is declaring Latinx music, podcasts and culture as art by using literal art. The music streaming service has unveiled Lo Nuestro es Arte (which translates to Ours Is Art), a digital and outdoor campaign that spotlights musicians and podcasters through colorful art pieces that...

AdWeek News
Sep 23, 2020

After 74 Years, Uncle Ben's Will Become Ben's Original
Food giant Mars announced its Uncle Ben's brand will change its name to Ben's Original, which "[signals] the brand's ambition to create a more inclusive future." The rebrand will also include removing the image of Uncle Ben from packaging to "create more equitable iconography." A spokesperson said the brand is "still in the process of...

AdWeek News
Sep 23, 2020

General Mills Has Another Strong Quarter as the Run on Grocery Stores Winds Down
Key Insight: Packaged-food brands have an opportunity to keep momentum going during the holiday season, when cooking, baking and family meals occur more frequently. With plenty of people sticking around the house this summer, General Mills reported another solid quarter. Net sales for the maker of Cheerios, Pillsbury and Progresso climbed 9% to $4.4 billion...

AdWeek News
Sep 23, 2020

CNN Shuts Down Its BuzzFeed-Esque Great Big Story After 5 Years
Key Insight: The platform was an early hit, but as the landscape evolved, even the companies it sought to emulate had to revamp their business models. After five years, it's the end of the line for Great Big Story, CNN's digital video attempt at wooing the same urban millennials who had once flocked to BuzzFeed,...

AdWeek News
Sep 23, 2020

Instagram Extends Maximum Length of Reels to 30 Seconds
Instagram is doubling the fun that people can have with its Reels TikTok clone feature, doubling the maximum length of videos to 30 seconds from 15. The Facebook-owned photo- and video-sharing network said people creating Reels can extend the timer to 10 seconds. They can also trim and delete any clip, smoothing the editing process....

AdWeek News
Sep 23, 2020

Facebook Reveals Coordinated Inauthentic Activity Takedowns in China, Philippines
Facebook removed two separate networks for violating its policy against coordinated inauthentic behavior, with one originating in China and the other in the Philippines. Head of security policy Nathaniel Gleicher wrote in a Newsroom post, "In each case, the people behind this activity coordinated with one another and used fake accounts as a central part...

AdWeek News
Sep 23, 2020

Bumble Bee Tuna Effortlessly Brushes Off Trump Comments About Its Cans Being Anti-Police Weapons
The hovering dread of a presidential comment about your brand isn't something that really existed before 2017, but it's certainly been a common concern for marketing managers ever since. From Amazon and Boeing to Nordstrom and Toyota, Trump has often targeted brands via his tweets or public comments when he's unhappy with their leadership, corporate...

AdWeek News
Sep 23, 2020

Condé Nast Names Whembley Sewell Editor in Chief of Them
Cond? Nast has promoted Whembley Sewell from executive editor to editor in chief of its LGBTQ brand, Them, the company announced today. Sewell's new title comes after joining Them in January 2019 from her role as a channel manager at Teen Vogue. She also advises the international media company on LGBTQ issues. "Whembley is not...

AdWeek News
Sep 23, 2020

Instagram Reels: How to Download Clips Without Sharing Them
While recording videos for Instagram Reels, it's possible that you may record one or more clips that you want to keep but not necessarily share at this time. When this happens, you can download those clips to your device without sharing them to your feed. This will allow you to share the clips at a...

AdWeek News
Sep 23, 2020

Dwyane Wade Surprises Budweiser Brewmaster With a Scholarship in Her Name
With the release of a new short film featuring former NBA star Dwyane Wade, Budweiser is launching an initiative to increase diversity in brewing--an industry where only 0.6% of brewers are Black. The brand has committed $1 million to a new scholarship fund named after the first Black female brewmaster at Budweiser's flagship St. Louis...

AdWeek News
Sep 23, 2020

The Prime Bike Is Apparently ‘Not an Amazon Product'
Bad news for anyone excited about the prospect of a $500 Peloton alternative in the so-called Prime Bike: Amazon says it simply isn't true. Connected fitness brand Echelon issued a press release on Monday announcing a collaboration with Amazon on what it called Amazon's first-ever connected fitness product. However, in an emailed statement on Tuesday,...

AdWeek News
Sep 23, 2020

Pinterest Introduces Story Pins in Beta, New Profiles for Creators
Pinterest took the wraps off several updates for creators Wednesday, highlighted by the rollout of Story Pins in beta and joined by a new creator profile and analytics tools. The platform began early testing of its second rendition of Story Pins with some creators in the U.S. in June. Story Pins enable creators to tell...

AdWeek News
Sep 23, 2020

Oracle Launches Outcome-Based Measurement Tool
Oracle Data Cloud has announced the launch of Moat Outcomes, a performance measurement service it maintains will help brands better attribute their marketing interventions to in-store visits. The launch leverages recently formed relationships between the enterprise software giant and location and payments outfits PlaceIQ and Visa to aide companies from the CPG, retail and restaurant...

AdWeek News
Sep 23, 2020

Spotify Gives Brands a Unique Look at Gen Z, Millennials in the US and Globally
Spotify released its second annual Culture Next Trends Report Wednesday, with the aim of providing marketers with key takeaways on Generation Z insights and cross-generational views on key topics. The streaming service teamed up with research agencies B3 Intelligence, Culture Co-op and Lucid to analyze Gen Z and millennials in the fall and winter of...

AdWeek News
Sep 23, 2020

Here's How the Pandemic Has Validated Bombas' Eccentric Approach to Socks
For those fortunate enough to be able to work from home, this is (more or less) the 29th week of doing it. And over that time, retail watchers have told us, the sales of all sorts of items have shot through the roof. First, it was essentials like hand sanitizer and toilet paper. Then we...

AdWeek News
Sep 23, 2020

The J.M. Smucker Company Goes Beyond Jam With Its New Corporate Identity
The J.M. Smucker Company is closely associated with its namesake line of jellies and jams. Its longstanding corporate logo, which features two red strawberries under a Smucker's banner, only reinforces the connection. In an effort to remind investors, consumers and potential employees that it is much more than just its signature fruit spread, today the...

AdWeek News
Sep 23, 2020

Google Makes a Play for Local Ad Dollars With Pandemic-Related Products
Google is bolstering its local ad products as both small to mid-size businesses (SMBs) and the search giant's own advertising revenue have been hit by the economic ravages of the Covid-19 pandemic. Restaurants that want to highlight their modified services can now include that information in their local ad campaigns across Google's properties. Retailers will...

AdWeek News
Sep 23, 2020

RBG's Impact on Marketing; Black Is the Future: Wednesday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How Ruth Bader Ginsburg Inspired Marketing's Changemakers Many people were...

AdWeek News
Sep 23, 2020

Intention Meets Opportunity: How Black Talent Builds Community
I'm not supposed to be here. From my time growing up in Atlanta all the way into my freshman year at Florida A&M University in Tallahassee, my perspective was always rooted in Blackness. Black faces, Black ideas, Black problems, Black solutions. I thrived in that incubator for years, giving and taking from "the culture" we...

AdWeek News
Sep 23, 2020

Beyond Allyship and Appropriation: An Alternative Future for Advertising and Media
To be Black in America is to experience the highest of highs and the lowest of lows and to love a country that doesn't always love you back. But it's our highs and our lows that put the sauce on everything we touch. One does not exist without the other. This is exactly what advertising...

AdWeek News
Sep 23, 2020

Black Is the Answer. Black Is the Future.
I often think about that key moment that shifted my personal trajectory. In early 2011, when a friend from high school had discovered my Tumblr blog and hit me up to say, "You'd make a great copywriter." Maybe you couldn't imagine my disbelief back then. I was a rebounding college flunk out starting over at...

AdWeek News
Sep 23, 2020

What Does Black Visibility Really Look Like?
Every once in a while, an absence of data can paint a much clearer picture of an issue than the information actually provided. Take, for instance, a recent study released by the Geena Davis Institute on Gender in Media. To gain a better understanding of how race and gender are currently represented in advertising, the...

AdWeek News
Sep 23, 2020

Why Companies Should Broaden Their Cultural Perspective
As racial conflict across the world continues brewing, companies are scrambling to figure out how to center their Black employees and consumers. Two of them, Twitter and Netflix, are uncovering fresh insights and fueling their bottom line through community-centered initiatives and employee resource groups, also known as ERGs or business resource groups. I know because...

AdWeek News
Sep 23, 2020

Diesel Wants You to Immortalize Your Canceled Plans for 2020 With Custom Jeans
In terms of big plans, 2020 has been, for the most part, a total write-off. If you were looking forward to a year packed full of music festivals, vacations with friends, weddings, parties and adventures, then it's likely most of these have since been canceled or are indefinitely on hold. For its fall 2020 campaign,...

AdWeek News
Sep 23, 2020

Facebook, Twitter, YouTube Make Commitments to the Global Alliance for Responsible Media
The Global Alliance for Responsible Media revealed early Wednesday morning that Facebook, Twitter and YouTube agreed to adopt a common set of definitions covering hate speech and other harmful content, as well as to work together in monitoring industry efforts. GARM is a cross-industry initiative founded and led by the World Federation of Advertisers and...

AdWeek News
Sep 22, 2020

This Winery's Ads Poke Fun at Snobbery While Showing How Serious It Is About Sustainability
To all the wine snobs out there: everyone laughs at your labored and ridiculous descriptions of that glass of pinot noir you're drinking, with its "playful top notes" and "hint of raked leaves." Bonterra Organic Vineyards takes direct aim at this ripe-for-parody practice in a long-form ad, with characters sipping, swishing and raving about the...

AdWeek News
Sep 22, 2020

6 Must-See Sessions From Brandweek 2020
More than 6,000 marketers from more than 80 countries and every state in the U.S. gathered, virtually, for the reimagined Brandweek. They tuned in for more than 100,000 hours of programming over five days, hearing from some of the leading voices in marketing today. We wanted to share six must-see presentations in their entirety, from...

AdWeek News
Sep 22, 2020

This Animated Pangolin Is Trying to Get Hollywood's Attention
At first glance, the World Wildlife Fund's latest campaign looks like a Pixar trailer--which is exactly the point. The nonprofit recently collaborated with creative agency Arnold Worldwide to create Lin, an excitable animated pangolin with a lisp. In a 60-second video, Lin makes the case for why he should star in a movie and become...

AdWeek News
Sep 22, 2020

Harry's Largest Ad Campaign Ever Celebrates Being an Individual
In an ode to individuality, men's care brand Harry's has debuted the biggest ad campaign in its history. A series of 15- and 30-second spots appearing on TV, digital and streaming platforms shows men being themselves--whether that means walking around a park carrying a well-coiffed standard poodle or sitting into a truck bed reimagined as...

AdWeek News
Sep 22, 2020

Dunkin' Is Taking Over National Coffee Day, Offering Free Brews All Day
Dunkin' doesn't care what your calendar says: Sept. 29 is officially National Dunkin' Day, not National Coffee Day. The chain is giving out a free medium hot or iced coffee with any purchase--except Nitro cold brew and cold brew--at participating Dunkin' shops nationwide. The promotion is not available on delivery platforms or on the mobile...

AdWeek News
Sep 22, 2020

SXSW Announces Online Portion of 2021 Festival With Plans for Physical Events TBD
Following its first cancellation in 34 years in March due to the novel coronavirus pandemic, South by Southwest today launched the online portion of its 2021 programming, with details on the physical event to come. The annual conglomeration of festivals, which includes programming related to tech, branding, music, film, education and more, draws nearly 400,000...

AdWeek News
Sep 22, 2020

Chief Marketing Officer Chris Spadaccini Out at WarnerMedia Entertainment
Key Insight: Spadaccini's exit is the latest high-profile departure after Bob Greenblatt and Kevin Reilly's exits last month. Chris Spadaccini, the chief marketing officer of WarnerMedia Entertainment who had been with the company for more than two decades, is leaving the company, marking the latest high-profile executive departure at the division. Spadaccini, who was elevated...

AdWeek News
Sep 22, 2020

Walmart Is Offering Home Covid-19 Testing Kits by Drone
U.S. consumers may one day be able to acquire at-home Covid-19 test kits by air thanks to a new partnership between retail giant Walmart, clinical laboratory Quest Diagnostics and drone services provider DroneUp. In a blog post, Walmart said it will begin trial deliveries of Covid-19 collection kits starting Sept. 22 in North Las Vegas,...

AdWeek News
Sep 22, 2020

With the Help of Former Stars, FanDuel's NFL Campaign Makes Betting Look Easy
Miraculously, football is back. With it comes the return of sports betting, which has become a multi-billion dollar industry since a 2018 Supreme Court decision allowed states the ability to legalize sports gambling. The NFL's arrival has meant companies like FanDuel, one of the largest sports betting and daily fantasy brands in the world, have...

AdWeek News
Sep 22, 2020

You Can't Vote If You're Not Registered, Austin Agency Reminds Texans
Amid the clutter of news, advertising and communication about the upcoming election, there is one crucial step that isn't necessarily being explicitly addressed: One must be registered to vote in the first place. Sure, it's nice to talk about voting, but without taking care of that piece of business, the messages are rendered moot. Down...

AdWeek News
Sep 22, 2020

Jeff Bezos Gives a Sneak Peek Into the First of Many Tuition-Free Preschools
The first free preschool funded by Amazon founder Jeff Bezos' $2 billion Bezos Day One Fund will open on Oct. 19 in Des Moines, Wash., which is about 16 miles south of Amazon's headquarters in Seattle. Bezos announced the opening date with a classroom photo on Instagram. Known as the Bezos Academy, he said it...

AdWeek News
Sep 22, 2020

Email Automation Is a Major Ecommerce Revenue Booster
Email marketing performance has skyrocketed in 2020 due to the Covid-19 pandemic. And a new report shows that while performance is holding steady, ecommerce brands that automate email and SMS messages are outperforming those that don't. Marketing automation platform Omnisend's report on email, SMS and push messaging performance for Q2 2020 found that automated messages...

AdWeek News
Sep 22, 2020

Campbell Ewald Hires Pair of CCOs
Campbell Ewald welcomed a pair of new creative leaders, ushering in a new creative phase following the agency's rebranding last year. The agency hired Silmo Bonomi and Clarence Bradley as co-CCOs. In the roles, Bonomi and Bradley will be tasked with overseeing creative and production across Campbell Ewald's Detroit, Los Angeles and New York offices....

AdWeek News
Sep 22, 2020

Facebook Gaming, Universal Music Group Team Up on NBA2K21 Bragging Rights Tournament
Facebook Gaming is teaming up with Universal Music Group on the NBA2K21 Bragging Rights Tournament, which will be livestreamed exclusively on Facebook Gaming Tuesday at 1 p.m. PT/4 p.m. ET. The tournament will feature UMG artists including Bas, Blocboy JB, J.I the Prince of N.Y. and Tainy, as well as Facebook Gaming creators including iPodKingCarter,...

AdWeek News
Sep 22, 2020

Has 2020 Got You Pining for Simpler Times? General Mills Brings Back Classic Cereal Recipes
To help us all lean into childhood nostalgia--that sweet, sweet respite from the ever-worsening reality we call 2020--General Mills is releasing four breakfast cereals with their classic recipes from the '80s, though the cereal maker declined to explain exactly which ingredients had changed. Cocoa Puffs, Cookie Crisp, Golden Grahams and Trix are back the way...

AdWeek News
Sep 22, 2020

Paramount Network Plans Yet Another Rebrand and Name Change
Key Insight: Few cable networks have been rebranded as much as Paramount Network over the years. ViacomCBS, fresh off announcing plans to rebrand streamer CBS All Access to Paramount , is readying another major overhaul for one of its cable properties. Paramount Network, the cable channel owned by ViacomCBS that airs an eclectic combination of scripted...

AdWeek News
Sep 22, 2020

YouTube Updates Efforts to Keep People Under 18 From Viewing Inappropriate Content
YouTube provided an update on steps it is taking to prevent viewers under 18 from seeing inappropriate content. The Google-owned video site said n a blog post Tuesday that it already encourages users and creators to age-restrict their own content when appropriate, and its trust and safety team applies age restrictions while reviewing content for...

AdWeek News
Sep 22, 2020

Prime Day Has an Unofficial Date, Which Would Kick Off the Earliest Holiday Shopping Season Ever
We may finally have a start date for Amazon Prime Day 2020: Tuesday, Oct. 13. That's according to CNET, which cited "four people with knowledge of Amazon's plans." CNET also linked to a Reddit thread on Reddit from the Amazon fulfillment center community in which users discussed why there was a vacation blackout in Amazon...

AdWeek News
Sep 22, 2020

A Shuttered New York City Bar and Its Resilient Owner Star in This Moving Facebook Ad
It's estimated that roughly one-third of New York City's small businesses may never reopen, according to data from the Partnership for New York City. One such business is Coogan's, a beloved 35-year-old Irish pub in Manhattan's Washington Heights known for its eclectic clientele. Coogan's owners officially closed its doors in April, just weeks after the...

AdWeek News
Sep 22, 2020

TikTok Reaches Out to Other Social Platforms to Work Together on Violent, Graphic Content
On the same day TikTok released its Global Transparency Report for the first half of 2020, interim head Vanessa Pappas sent a letter to the heads of nine other social and content platforms proposing a memorandum of understanding, under which they would warn one another of violent, graphic content that appeared on their own platforms....

AdWeek News
Sep 22, 2020

Unilever's Mira Beauty Hires New CPO and Its First CMO
Days after its $9 million fundraiser led by Unilever Ventures and 14W, Mira Beauty, a community-driven site for makeup and skincare reviews and purchasing, has announced the appointment of a new CPO, Arundhati Sampath, and its first CMO, Benjamin Lord. "Mira Beauty is the digital truth serum beauty needed," Lord said in a statement. "It...

AdWeek News
Sep 22, 2020

How Ruth Bader Ginsburg Inspired Marketing's Changemakers
On Friday evening, so many of us let out a collective gasp when hearing of Supreme Court Justice Ruth Bader Ginsburg's passing. As a marketer across innovation and media, a female and a current law student seeking an advanced law degree in intellectual property, RBG's passing hit me in a unique way. I see her...

AdWeek News
Sep 22, 2020

Twitter's MoPub Mobile Monetization Platform Turns 10
Twitter's MoPub mobile monetization platform is celebrating its 10th anniversary by sharing its Next 10 list of 10 clients and partners that it sees driving the future of mobile applications and advertising over the next 10 years. MoPub said in a blog post Tuesday, "As we reflect back, it's clear that in today's chaotic digital...

AdWeek News
Sep 22, 2020

These Dave & Buster's Spots Are Weird, but They Definitely Get Your Attention
Some may say the quirky tagline is dead, but history shows us that when done well, it can become a magical thing that seeps into culture. The best recent example was the phenomenon that was Wieden Kennedy's "Dilly Dilly" for Bud Light. Hoping to put their own spin in an attempt to enter the lexicon, Mother...

AdWeek News
Sep 22, 2020

Amazon Rolls Out Its Own Peloton Competitor, Prime Bike
There's a new Peloton alternative in town. Three-year-old connected fitness brand Echelon has launched the Prime Bike, with none other than ecommerce giant Amazon. Officially known as the EX-Prime Smart Connect Bike, it's $499, or nearly one-quarter the price of Peloton's $1,895 base model. It's also a significant markdown for Echelon, which sells its own...

AdWeek News
Sep 22, 2020

Airlines Are Set for Major Layoffs, but Marketers Won't Be Affected
With travel demand still well below prepandemic levels, the airline industry has requested a second round of federal bailout funds. Should legislative aid fail to materialize, American, United and Alaska airlines are planning massive layoffs beginning Oct. 1--but their marketing and advertising departments won't be affected. After being given nearly $25 billion in April as...

AdWeek News
Sep 22, 2020

Twitter Sets Big Push for National Voter Registration Day
Twitter has big plans for National Voter Registration Day Tuesday. Public policy director Bridget Coyne said in a blog post, "Today, we're rolling out new tools and in-application experiences that will put voter registration resources at the public's fingertips and support the essential voter registration efforts happening across the country." Every U.S. Twitter user will...

AdWeek News
Sep 22, 2020

Bumble Buys Eye-Catching Newspaper Ads in Honor of RBG's Legacy
Bumble, the buzzy dating app that puts control of the conversation in the hands of women, took out full page ads in three major newspapers this week to honor Supreme Court Justice Ruth Bader Ginsburg. RBG, who passed away last week, was described in the ads (which were yellow--in keeping with the app's brand marketing)...

AdWeek News
Sep 22, 2020

How Former W K Executive Producer Sue Kim Got Her Brilliant Netflix Documentary Made
The Netflix documentary Speed Cubers is filled with surprises. On the surface, one might think that the Sue Kim-directed film is a linear look into the world of people who can solve a Rubik's Cube in less than 10 seconds. But what unfolds is a charming, beautiful and emotional story of two world champions. Feliks...

AdWeek News
Sep 22, 2020

Facebook: How to View the Voting Information Center
Facebook added a Voting Information Center to Instagram and the flagship Facebook mobile application in August. Users can visit this menu to check their voter registration status, learn about registering to vote and more. Our guide will show you how to access the Voting Information Center in the Facebook app. Note: These screenshots were captured...

AdWeek News
Sep 22, 2020

Why Is American Giant, Home of the $112 Luxury Hoodie, Now Making Sweatshirts From Fabric Scraps?
Next to the oil industry, the apparel business--with its water use, fabric dyeing and high waste rate--is the most polluting business in existence, sending a quarter of the planet's carbon emissions into the air. Increased consumer concern over this issue has led not only to the rise of ethical clothing brands such as Threads 4...

AdWeek News
Sep 22, 2020

Addressable TV Gets a Programmatic Boost
SpotX is bringing its programmatic tools to the fast-growing addressable TV space. A handful of consortia are currently testing their addressable technologies, which would allow networks to swap in ads targeted to specific viewers. SpotX has partnered with one of those initiatives, Project OAR, to allow networks and advertisers to trade addressable ads programmatically. SpotX...

AdWeek News
Sep 22, 2020

Nextdoor, H&R Block Team Up on 10 Neighborhood Projects Across the US
Nextdoor is teaming up with H&R Block on 10 community projects across the country aimed at building more resilient communities, reducing social isolation and improving quality of life. The neighborhood social network and the financial services provider chose from over 2,000 project ideas that were submitted from all 50 states. The two companies will work...

AdWeek News
Sep 22, 2020

This Sony PlayStation Ad Is So Epic, You Might Think It's a Movie Trailer
Sony's latest ad for the newly released PlayStation 5, by adam&eveDDB, is so epic and action-packed that at first glance, one might mistake it for a movie trailer. The 60-second spot shows a man in a small boat on a rolling ocean who is suddenly surrounded by pirates and airships as his craft is drawn...

AdWeek News
Sep 22, 2020

Big Jersey Energy: How the NJ Government Twitter Account Became the Sheriff of Pandemic Safety
In Adweek's new weekly video series, Social Confidential, Adweek's social media editors take a look behind the logo to find out who's tweeting, posting and sharing from major brands. For the first episode, Adweek audience engagement editor Jess Zafarris spoke with Pearl Gabel and Megan Coyne, who have made national headlines for the fun and...

AdWeek News
Sep 22, 2020

A New Star Wars vs. Star Trek Standoff; 2020's Emmy-Winning Ad: Tuesday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Patrick Stewart and Mark Hamill Are Rivals in Uber Eats'...

AdWeek News
Sep 21, 2020

Telemundo Gears Up for National Voter Registration Day
Roughly 3.6 million Hispanics in the U.S. will turn 18 during this election season and become eligible to vote, and Telemundo is marking National Voter Registration Day Tuesday with a national, multiplatform campaign aimed at giving them all the necessary information and motivation to do so. Telemundo said 2020 marks the first general election in...

AdWeek News
Sep 21, 2020

This Milk Carton Design Is Almost as Clever as It Is Adorable
Advertising is great, but if you're marketing a CPG product, the first thing you need to get right is packaging. In the hyper-crowded market of a grocery store, packaging and use of shelf space often make the difference between success and failure. But aside from getting inventive with images of green fields and happy cows,...

AdWeek News
Sep 21, 2020

Is There Racial Bias in Twitter's Image Previews?
Over the weekend, Twitter users began to notice something potentially prejudiced about the way the social network's algorithm crops photos for thumbnails: Post an image containing two headshots--one of a person of color and one of a white person--and the automatic feature seems more likely to zoom in on the latter in the image preview....

AdWeek News
Sep 21, 2020

Pet Products Are Looking a Lot More Like Their Human Counterparts
Key Insight: Consumers see their pets as part of the family and want to make their well-being a priority. Sweet potato fry chews for dogs, freeze-dried minnows for cats and compostable waste bags are among the products in a new line of sustainable goods for pets from DTC brand Public Goods. A generation ago, these...

AdWeek News
Sep 21, 2020

Once a Symbol of Luxury, Lincoln Is Getting a Second Wind With Millennials
In 1939, Edsel Ford, son of automotive pioneer Henry Ford, vacationed at his estate in Hobe Sound, Fla. Ford took the trip every year, but this time he brought along a one-of-a-kind convertible that Ford's chief stylist E.T. "Bob" Gregorie had made for him. Having seen the stylish sedans running around Europe, Ford had told...

AdWeek News
Sep 21, 2020

Apple's Privacy Push Hurts Media Owners Relying on Advertising and Subscription Revenue
Key Insight: Some hope Apple will become more collegiate in its approach to the in-app advertising ecosystem. Apple is Silicon Valley's self-appointed champion of online privacy, a stance that sets it apart from its peers in the Big Tech realms, many of which rely on substantive advertising revenues. Noble as the stance may be--not to...

AdWeek News
Sep 21, 2020

Former Labor and Delivery Nurse Emily Meyer Went From Kindness to Kind Snacks
Growing up in Napa, Calif., Emily Meyer's two brothers had a history of fainting whenever they visited the doctor. But not Emily. Given her ability to handle blood and needles, her mother suggested she look into a career in healthcare. She ended up choosing nursing because it appealed to her social side. After completing UCLA's...

AdWeek News
Sep 21, 2020

Walmart Wants Zero Emissions by 2040—Without Carbon Offsets
Walmart has set ambitious new goals for itself to combat climate change, targeting zero emissions in its global operations by 2040, as well as committing to protect, manage or restore at least 50 million acres of land and 1 million square miles of ocean by 2030. In fact, in a blog post, president and CEO...

AdWeek News
Sep 21, 2020

How BBDO Is Using TikTok to Spread Information About Child Sex Trafficking
A TikTok account created by two BBDO Atlanta creatives for Street Grace, a nonprofit dedicated to ending child trafficking and exploitation, is trying to attract the attention of Gen Z via videos that share bite-sized facts and advice on how to stay safe. It's the latest collaboration between the agency and Street Grace. Last year,...

AdWeek News
Sep 21, 2020

Royal Caribbean and Norwegian Release Covid-19 Safety Guidelines for Cruises
The procedures necessary for Norwegian and Royal Caribbean to get back in the water amid a global health crisis are fairly straightforward: test, test, test. That's what the cruise lines have told the Centers for Disease Control and prevention in a joint 66-page report, which came out of a conference back in July, that features...

AdWeek News
Sep 21, 2020

US Navy Taps YouTube Creators for Sailor VS Recruitment Campaign
The U.S. Navy is enlisting YouTube Creators to aid its recruitment efforts with influencer marketing campaign Sailor VS. The campaign's goal is to showcase the diversity of jobs available throughout the Navy, and it features challenges between YouTube Creators and actual sailors. YouTube said the Navy found that young adults are increasingly difficult to reach...

AdWeek News
Sep 21, 2020

As Apparel Retailers Struggle, Walmart Grabs for More Market Share With New Private Label Brand
At a time when apparel brands such as Lucky, J. Crew and John Varvados are sliding into bankruptcy and analysts are forecasting the final chapter of the department-store era, Walmart has made yet another decisive grab for a share of the apparel segment. Earlier today, the big-box retailer announced the debut of a private-label brand...

AdWeek News
Sep 21, 2020

Remotely Produced Emmys Hit Another Record Ratings Low
Key Insight: Ratings for TV's biggest award shows had been falling even prior to the pandemic. Sunday's telecast of the 72nd Primetime Emmy Awards, the first to be produced remotely due to Covid-19, went remarkably smoothly, even though the show's producers had been bracing for the worst. The ABC ceremony's ratings, however, were another story:...

AdWeek News
Sep 21, 2020

Patrick Stewart and Mark Hamill Are Rivals in Uber Eats' Charmingly Confrontational Ads
For fans of epic space adventures, there is a debate that will never die: Star Wars or Star Trek? And those who take a side tend to stick to it vehemently. Uber Eats has brought that rivalry to life in a new ad campaign by agency Special Group Australia featuring Mark Hamill, who played Luke...

AdWeek News
Sep 21, 2020

Century 21's Bankruptcy Shows the Limits of Off-Price, New York-Exclusive Categories
Key Insights: The inability of Century 21 to get its insurers to compensate for the loss of business was a key factor. Competition in off-price is fierce as department stores embrace the strategy and brands look to liquidate excess inventory. Last week, Century 21, long a bastion of off-price shopping in New York, filed for...

AdWeek News
Sep 21, 2020

Major Tech Companies Already Have Your Data
On Aug. 6, the president of the United States signed two virtually identical executive orders (EOs) banning the use of both TikTok and WeChat. TikTok will survive due to a partnership deal with Oracle that as of this writing, the president has approved. But unless a federal judge issues a stay by the time you...

AdWeek News
Sep 21, 2020

Prudential Hires a New CMO, Adds New Chief Market Development Officer Role
Prudential Financial announced today that it's bringing on Susan Somersille Johnson as its new chief marketing officer. She'll take over for Naveen Agarwal, who will move into the newly created role of chief market development officer for the brand. Johnson joins Prudential from Truist Financial, a bank holding company created in 2019 after the merger...

AdWeek News
Sep 21, 2020

Facebook Rolls Out Rights Manager for Images
Facebook Monday introduced Rights Manager for Images, a new version of its Rights Manager intellectual property protection tool that uses image matching technology to help creators and publishers protect and manage their images at scale. Page administrators can submit applications here for content they have created and wish to protect, and Rights Manager will find...

AdWeek News
Sep 21, 2020

Invisible Aligner Brand's Cab Campaign Is a Geo-Targeted Love Letter to NY
Covid-19's March outbreak in New York saw certain pockets of city dwellers to flee to the suburbs and a subsequent cultural conversation about whether or not the city is dead. In response, Candid, a DTC teledentistry brand, is informing residents that the city is more alive than ever with its latest geo-targeted campaign. The New...

AdWeek News
Sep 21, 2020

Twitter Turns Tweets About Wearing Masks Into Its Newest Outdoor Ads
Masks are, at worst, a minor inconvenience. But in terms of considerable upsides, they help contain the Covid-19 pandemic--and offer a wonderful way to hide your most embarrassing quirks. Whether you sing to yourself on the subway or just don't like smiling at strangers, masks can be a great way to feel a bit more...

AdWeek News
Sep 21, 2020

IBM Is Teaming Up With Nielsen for New Post-Cookie Ad Targeting Options
IBM recently teamed with Nielsen to introduce a new suite of ad targeting tools designed to help marketers connect product sales with weather conditions without the use of third-party cookies and trackers. The expansion of the tech giant's weather-based offerings comes as big platforms like Google's Chrome browser and Apple's App Store prepare to discontinue...

AdWeek News
Sep 21, 2020

Instagram Wants Its Users to Experience Chicago
Instagram is teaming up with My Block, My Hood, My City and the Illinois Hispanic Chamber of Commerce on two-day virtual small business festival Experience Chicago. The event takes place Tuesday and Wednesday (Sept. 22 and 23)--during the rescheduled National Small Business Week and Latinx and Hispanic Heritage Month--and the goal is to shine a...

AdWeek News
Sep 21, 2020

WeChat Downloads Soared This Weekend Ahead of Potential Ban
On Friday, TikTok and WeChat stared down a frightening future in the United States. After Sunday, their respective apps would could no longer be downloaded in major app marketplaces. Even worse for WeChat, a messaging and social media app with a relatively small user base in America that's seen as an invaluable link to mainland...

AdWeek News
Sep 21, 2020

Instagram: How to View the Voting Information Center
Facebook rolled out a Voting Information Center in the flagship Facebook application and Instagram in August. Users can visit this menu to learn how to register to vote, learn about voting by mail and more. Our guide will show you how to access the Voting Information Center in the Instagram app. Note: These screenshots were...

AdWeek News
Sep 21, 2020

Sandy Hook Promise's ‘Back-to-School Essentials' Wins Emmy for Outstanding Commercial
Sandy Hook Promise's "Back-to-School Essentials" has won the Emmy Awards' Outstanding Commercial honor for 2020, beating nominated ads from Apple, Jeep, Amazon and P&G. The stark, harrowing PSA for the school violence-prevention charity was created by longtime agency partner BBDO New York. The 60-second spot darkly flips the excitement of back-to-school preparations on its head,...

AdWeek News
Sep 21, 2020

Dealing With Grief in the Time of Coronavirus
There's no shortage of grief in the world right now. Yet somehow a new breed of heartbreak has managed to find my address and pound down my door. My long-time creative partner, Marguerite Lutton, died suddenly in August. The news didn't just hit me hard, it hit me with an undercut. I think I've figured...

AdWeek News
Sep 21, 2020

Nostalgic Tchotchkes to Luxury Juggernaut; 40 Years of Marketing Wisdom: Monday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How CEO Gary Friedman Built Restoration Hardware Into RH, a...

AdWeek News
Sep 21, 2020

Facebook Continues Its Voter Registration Push
Facebook CEO Mark Zuckerberg said in June that the social network's goal was to register 4 million voters prior to November's presidential election in the U.S. The company said Monday, on the eve of National Voter Registration Day, that it was up to 2.5 million, and it outlined steps it is taking to meet its...

AdWeek News
Sep 21, 2020

T-Mobile Is Reviewing Its $1.6 Billion US Media Account
As 2020 draws to a close, T-Mobile has launched a review of its U.S. media buying and planning business, in a process managed by IDComms. The review follows the merger of Sprint and T-Mobile earlier this year, after years of regulatory hurdles. "We continually review agency relationships to ensure our innovative and disruptive storytelling reaches...

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