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AdWeek News
Nov 27, 2020

Hitting Record Highs, Americans Spent Over $5 Billion on Thanksgiving This Year
2020 has been a year of a lot of change, but even during 'unprecedented times,' there are some things we can count on--and consumers coming out in droves to shop the week of Thanksgiving is one of them. According to Adobe Analytics data, Americans spent $5.1 billion online on Thanksgiving this year, besting last year's...

AdWeek News
Nov 27, 2020

Why We Need a ‘Bye Week' in Corporate America
2020 has stretched individuals and organizations to their full capacity. Unfortunately, the countless challenges won't disappear when Dec. 31 rolls over into Jan. 1, 2021. The issues exposed over the last year will require new answers as individuals and organizations are held to a higher standard. The bright side of 2021 rests on the abundant...

AdWeek News
Nov 27, 2020

Black Friday Airfares Put Marketers ‘Between a Rock and a Hard Place'
With the holiday shopping season underway, airlines, cruise lines and hotels are doing what nearly every other business that sells goods or services to the public is doing: offering deals for Black Friday. The only difference is, for travel and hospitality businesses, those deals come in the face of a warning from the Centers for...

AdWeek News
Nov 26, 2020

To Reach Gamers, Advertisers Must Look Beyond Twitch
While most media companies struggled through 2020, gaming was one sector that experienced a breakthrough. For marketers, the gaming channel went from being the slightly awkward teenage cousin at Thanksgiving to the cool uncle taking the kids on spins around the block in his brand-new sports car in a very short period of time. Speaking...

AdWeek News
Nov 26, 2020

Frustrated by 2020, Steve Carell's Santa Finds Holiday Joy in Ad for Xfinity
2020 has been such a weird year that even one of the most optimistic people in the world, Santa Claus, may have trouble finding some good. In the latest holiday film from Xfinity, Steve Carell plays a stressed-out Santa, wishing for inspiration from his elves to wow the children during an anything-but-normal 2020. Comcast's Xfinity...

AdWeek News
Nov 25, 2020

Toyota Playfully Celebrates Its Role In Kiwi Culture With New Ad
Toyota New Zealand celebrates the "bond" between car owners, their trusty vehicles, and their friends in its latest campaign to promote its new 2021 Hilux model. The hero film shows a small group of New Zealanders pulling over when they spot each other out and about. Shortly thereafter, several other adventurous Kiwis arrive in their...

AdWeek News
Nov 25, 2020

These Fake Finance Ads Highlight a Real Problem: Period Poverty
Sanitary products, for those short of money, can cost a fortune. Over a lifetime, sanitary products can set women back EUR8,000 ($9,520), according to French nonprofit R?gles ?l?mentaires. R?gles ?l?mentaires was set up in 2015 distributes free sanitary items to women in precarious financial situations struggling to afford them. The charity has launched a new...

AdWeek News
Nov 25, 2020

Green Wednesday, Second Only to 4/20 as a ‘High Holiday,' Set to Break Cannabis Sales Records
Cannabis connoisseurs, even with their well-earned reputation for being super chill, aren't immune to the fear of missing out, especially when it comes to seasonal shopping. So while the general consumer base has its Black Friday and Cyber Monday, cannabis fans have their Green Wednesday, second only to 4/20 as a national weed-buying extravaganza. This...

AdWeek News
Nov 25, 2020

Pedigree's Quirky Campaign Helps People Take a Baby Step Into Parenting
For a couple, making the commitment to become parents is a big step. The list of responsibilities in parenting is long, changes all the time and is unpredictable. Outside of being a relative or friend of someone with kids, there isn't much in the way of preparing for the joy (and rigor) of adding children...

AdWeek News
Nov 25, 2020

Seattle Agency, Marketing Students Promote Local Black-Owned Businesses for Black Friday
Another agency is getting in on a spreading effort to harness the shopping fervor around Black Friday to promote Black-owned businesses. Agency DNA Seattle partnered with the VCU Brandcenter's graduate marketing program for "#BlackBlackFriday," an online and social program designed to drive support for local Black-owned businesses during post-Thanksgiving shopping sprees in an effort to...

AdWeek News
Nov 25, 2020

BET Taps Talent, Greenfly's Media Sharing Platform to Back Its BET SVOD Service
Television network BET was looking for a cost-effective way to promote BET , the subscription video-on-demand service rolled out by BET Networks and Tyler Perry Studios in September 2019, so it turned to its most ardent advocates: its talent and fans. BET director of social media Crystal Johnson said in an email, "Social media promotion is...

AdWeek News
Nov 25, 2020

FS1 Meets Street Fighter as Skip Bayless and Shannon Sharpe Battle in Arcade-Themed Promo
Skip Bayless and Shannon Sharpe face off each morning on their FS1 talk show, Skip and Shannon: Undisputed, but now they have elevated their battle to a new--yet retro--level. The hosts fight, albeit virtually, in a new FS1 promo that places them in a classic fighting arcade game like Mortal Kombat or Street Fighter. In...

AdWeek News
Nov 25, 2020

‘No Community Without Comments': Snapchat's Spotlight Hits Snags In its Creator Ambitions
Snapchat's Spotlight--launched Monday--is similar in content and format to TikTok. But marketers say it does not yet have the star-making setup, like public follower counts and comments, that can create and sustain an influencer economy on the app. Now, when sending a video on Snapchat, users can submit it to Spotlight. The posts are moderated...

AdWeek News
Nov 25, 2020

This Creative Tech Platform Is Selling AI-Generated Art for the Holidays
A leading creative AI platform is hosting a pop-up shop filled with the work of professional artists who use artificial intelligence tools to create their works, the latest example of a company attempting to monetize a budding machine learning-generated art scene. Playform AI launched the limited-time exhibition this week with work from four artists, who...

AdWeek News
Nov 25, 2020

This Jarring Domestic Violence PSA Shows How, For Some Women, the Holidays Are a Nightmare
LONDON--While most people look to Thanksgiving and Christmas as brief beacon of hope in what has been a very tough 2020, for some--particularly victims of domestic abuse--being trapped time at home during the holiday season can turn into a nightmare. Solace Women's Aid, a British charity that works to end violence against women and girls,...

AdWeek News
Nov 25, 2020

Pinterest Tests Class Communities Feature to Enable Pinners to Sign Up for Zoom Classes
Pinterest confirmed that it has been testing Class Communities, a feature that enables Pinners to sign up for Zoom classes while the organizers of those classes use boards on the platform to present materials and resources or to communicate via group chat. A spokesperson for Pinterest said, "We are experimenting with ways to help creators...

AdWeek News
Nov 25, 2020

Twitter Fleets: How to Add Alt Text to a Photo
Twitter recently rolled out Fleets, its disappearing tweets that resemble Stories posts on Facebook and Instagram. The Fleets feature allows you to share text, photos, videos and more with your followers, with these posts only being viewable for 24 hours. When sharing a photo in a Fleet, you have the option to add alt text...

AdWeek News
Nov 25, 2020

Twitter Teams Up With UN Women, UN Human Rights Office to Combat the ‘Shadow Pandemic'
Twitter detailed its initiatives to promote awareness of the issue of domestic violence and mark International Day for the Elimination of Violence against Women Nov. 25 and International Human Rights Day Dec. 10. The social network discussed the "shadow pandemic," saying in a blog post that for every three months that Covid-19 lockdowns continue, the...

AdWeek News
Nov 25, 2020

Thankfully, This Shop Offering ‘Empowering' Items Like ‘Lean In Heels' Isn't What It Seems
LONDON--Are you a woman looking to get ahead in life? Then perhaps the purchase of a pair of "Lean In Heels" might be a good investment, or a new "Glass Ceiling Hammer" so you can smash your way out of the patriarchy. Or if you're really looking to splash the cash, why not get yourself...

AdWeek News
Nov 25, 2020

What Marketers Should Know Before Building an Amazon Keyword Strategy
Performance marketers shouldn't just transfer their Google keywords to Amazon. Consumers intending to buy products search for them on Amazon and Google, but they become customers on each platform differently. Before building an Amazon.com keyword strategy, SEO experts advise marketers to remember that Amazon is a search engine housed in a marketplace. The entire point...

AdWeek News
Nov 25, 2020

Allbirds Shows How Light Its Shoes Are by Suspending Them in Air With 4 Party Balloons
LONDON--Allbirds has suspended its sneakers in mid-air in a stunt designed to promote its lightweight credentials as part of a global campaign spanning the U.S., U.K., Korea, Germany and France. The stunt, by London agency Uncommon, playfully combined "science and design" to lift the shoes into midair using only four regular sized party balloons held...

AdWeek News
Nov 25, 2020

Ad-Supported Streamers Are Seeing Their Biggest Holiday Advertising Boost Ever
Black Friday is still a couple days away, but for ad-supported streaming services and connected TV platforms, this holiday advertising season is already its biggest, longest and busiest one ever. That's good news for the fast-growing streaming landscape, which has already had a record year in both audience growth and marketing investment due to Covid-19....

AdWeek News
Nov 25, 2020

How Fashion Brands Can Achieve Inclusion Through Design
Fashion is about representing your identity, in whatever way that manifests. The challenge, for some, is that the clothes on the shelves don't always adequately reflect them. This is especially true within minority groups, plus-size consumers, transgender communities and those who simply don't align with gender stereotypes. Too frequently, fashion for these groups is about...

AdWeek News
Nov 25, 2020

In Apple's Holiday Ad, Tierra Whack and Her Tiny Twin Show Off the Potent HomePod Mini
When Apple debuted its HomePod voice-activated assistant in 2018, the brand blew the world's collective mind with "Welcome Home," its ad aimed at building buzz around the device. The Spike Jonze-directed spot starring FKA twigs became an instant classic and was named one the year's best ads by Adweek. Now, with the debut of the...

AdWeek News
Nov 25, 2020

Weedmaps Throws Down for Mike Tyson; Now You Can Relive 2020: Wednesday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. In Heavyweight Move for Cannabis, Weedmaps Sponsors Mike Tyson's Return...

AdWeek News
Nov 25, 2020

Why Goodby Silverstein & Partners Is Opening an Office in New York Again
The revolving doors of Goodby Silverstein & Partners' New York office have swung open once again. Five years ago, the San Francisco-based Omnicom agency closed GS&P New York after less than three years in business in the wake of Comcast's failed merger with Time Warner. During its initial run, the New York office independently won...

AdWeek News
Nov 24, 2020

Heineken, Tastemade, Pinterest Team Up on Holiday Hacks Video Series
Heineken USA teamed up with Tastemade and Pinterest on a series of videos to help Pinners make those beer bottles and cans more festive for the holidays. Six Holiday Hacks videos will feature clever ideas and tricks to spruce up bottles and cans of Dos Equis, Heineken and Tecate, including bottle cap ornaments and decorative...

AdWeek News
Nov 24, 2020

TikTok, Elton John AIDS Foundation Join Forces for World AIDS Day
TikTok is teaming up with the Elton John AIDS Foundation to mark World AIDS Day Dec. 1. The campaign begins Friday with an HIV/AIDS Education & Awareness Quiz to test TikTok users' knowledge about the disease and educate them about prevention and their own sexual health. On World AIDS Day, a live event will be...

AdWeek News
Nov 24, 2020

Waze to Add SMBs' Info to Maps Prior to Small Business Saturday
Waze kicked off an initiative to bring more information on small and midsized businesses to its navigation application prior to Small Business Saturday Nov. 28. Owners of SMBs can complete this form and supply the business' address, contact details, hours and pickup options. That information will then be added to Waze's map by its volunteer...

AdWeek News
Nov 24, 2020

YouTube Bowed Out of Its Year In Review. JibJab Said, ‘Hold My Beer'
YouTube's annual rewind video is one of the more highly anticipated pieces of content to end the year. But, as we know, 2020 isn't exactly just any year, and the Google-owned video giant decided to pause YouTube Rewind this time around. Enter video entertainment and ecard company JibJab, known for its playful videos where people...

AdWeek News
Nov 24, 2020

8 Trends Marketers Are Most Excited About Heading Into 2021
In a year that has drastically changed our industry and forced us to both reflect and pivot simultaneously, it may be difficult to plan for the future with a present that is so unpredictable. Fortunately, we have spent the last few months asking marketers from some of the biggest brands, platforms and agencies in the...

AdWeek News
Nov 24, 2020

These Pixar-Like Ads for Pet Food Gently Encourage Owners Not to Overfeed
More people than ever have welcomed new pets into their homes this year, after the Covid-19 pandemic put into sharp relief just how much we all crave the love and company of others. Animals are an incredible addition to any household--but sometimes their human owners could do well to cut back the treats they give...

AdWeek News
Nov 24, 2020

Facebook Teams Up With BBB on ‘Shop Safe, Shop Smart' Campaign
Facebook is preparing for the expected explosion in online shopping this holiday season, teaming up with the Better Business Bureau on the "Shop Safe, Shop Smart" campaign to help educate people about online scams. The campaign kicked off Tuesday and will run throughout December. BBB and Facebook will run ads and post organic content on...

AdWeek News
Nov 24, 2020

Creative Agency Compound Joins Forces With Experiential Studio Helo
South Bronx-based creative agency and gallery Compound will now have support from experiential agency Helo in creating future brand experiences. Helo, which is based in Los Angeles, has acquired Compound and appointed its creative director Set Free Richardson as director. Richardson told Adweek the partnership provides a "structure to enhance what we do creatively and...

AdWeek News
Nov 24, 2020

Applications Are Open for Adweek's 2021 Media Agency of the Year
With a challenging of 2020 drawing to a close, it's time to look ahead to the promise of 2021. In our world, of course, this means Adweek's Media Agency of the Year awards, which recognizes achievement in an ever-changing landscape. Applications are now open for Adweek's 2021 Media Agency of the Year. In 2019, Omnicom...

AdWeek News
Nov 24, 2020

TikTok to Warn Users Before They View Potentially Photosensitive Content
TikTok took steps to make its platform safer for those who suffer from photosensitive epilepsy. Director of product, trust and safety Joshua Goodman said in a blog post Tuesday that TikTok rolled out a feature a few months ago to warn creators when the videos they produce contain effects that could trigger photosensitive epilepsy, and...

AdWeek News
Nov 24, 2020

The 2020 Macy's Thanksgiving Day Parade Will Have No Spectators—but Plenty of Advertisers
Very little will be normal about Thanksgiving this year--the Centers for Disease Control and Prevention is strongly recommending that people stay home for the holiday to help prevent Covid-19 spread--except for one thing: The Macy's Thanksgiving Day Parade will continue as usual that morning. NBC will broadcast the 94th annual Thanksgiving Day Parade at 9...

AdWeek News
Nov 24, 2020

In Heavyweight Move for Cannabis, Weedmaps Sponsors Mike Tyson's Return to the Ring
In one of its most significant marketing moves to date, Weedmaps is sponsoring former heavyweight champ Mike Tyson's return to the ring on Saturday, breaking ground for the cannabis industry in the high-stakes world of pro-level sports. The fight between Tyson and Roy Jones Jr., technically billed as an eight-round exhibition, fits the Weedmaps strategy...

AdWeek News
Nov 24, 2020

Twitter Reveals Plans to Bring Back Verification Applications in Early 2021
Twitter is getting back into the verification game, at least officially, starting early next year. The social network halted its verification application process in March 2018, with CEO Jack Dorsey saying during a livestream at the time, "We believe verification is something that is very broken on this platform and something that we need to...

AdWeek News
Nov 24, 2020

Twitter Begins Showing Prompt Before Users Like Tweets Containing Disputed Information
Twitter continues to build on the steps it began putting in place last month to thwart the spread of misinformation in the run-up to Election Day. The social network added a prompt in early October that appeared when a user attempts to quote tweet a tweet containing information that has been disputed, and Twitter said...

AdWeek News
Nov 24, 2020

HBO Max Will Binge-Release Remainder of Drama ‘Industry' Over Thanksgiving Weekend
The final five episodes of HBO's freshman drama series Industry will land on HBO Max this Friday, marking another move from the WarnerMedia-owned streamer to woo new subscribers and encourage HBO subscribers to activate their HBO Max accounts over Thanksgiving weekend. The unusual release marks another experiment from WarnerMedia to bolster its subscription numbers for...

AdWeek News
Nov 24, 2020

For Visible, Schitt's Creek Star Dan Levy Is Delightfully In on the Joke
Scrolling through Twitter, there are plenty of forgettable ads. The "promoted" bug can be code for zipping by as one seeks wisdom (or an argument) from the masses. Then there's an ad for Verizon's budget cell phone service provider Visible featuring Dan Levy, one of the stars (and showrunner since season 2) of the classic...

AdWeek News
Nov 24, 2020

Facebook: How to Create a Drive
Facebook began rolling out a new Community Help feature this week that allows users to create Drives (like clothing or food drives) to help those in need. Our guide will show you how to create a Drive within the Facebook mobile application. Note: These screenshots were captured in the Facebook app on iOS. Step 1:...

AdWeek News
Nov 24, 2020

Twitter: How to Delete a Fleet
Twitter recently rolled out Fleets, its disappearing tweets that resemble Stories posts on platforms such as Facebook and Instagram. While Fleets will automatically disappear after 24 hours, users can also delete the Fleets they've shared early if they want. Our guide will show you how to delete a Fleet you've shared before it disappears on...

AdWeek News
Nov 24, 2020

Ford Nabs Former eBay Marketer as New Global CMO
After a nearly two-month search, Ford has a new global chief marketing officer. Suzy Deering will join the auto brand on Jan. 4, replacing Joy Falotico, who served as president of the Lincoln brand and CMO of Ford since 2018. Deering joins Ford after more than five years at eBay, where she served as the...

AdWeek News
Nov 24, 2020

Nike Celebrates the Power of Dance and Enduring Strength of Black Women
Nike has launched a beautifully choreographed film titled "The Awakening in Dance: An experience in motion" to celebrate black women and encourage new generations to explore different forms of sport and movement. The spot, which features the Brazilian singer Ludmilla and a dance troupe The Turmalinas Negras, was created by AKQA and Think Eva's, with...

AdWeek News
Nov 24, 2020

4 Things to Know Before Advertising on Walmart and Amazon
This holiday season, with estimates for online retail growth pegged at 18.5% and ecommerce shopping expected to top out at 35%, sellers stand to rake in over $180 billion over the next few months. Walmart , a direct competitor to Amazon Prime, has already locked in 11% of U.S. shoppers or 36 million total subscribers. They...

AdWeek News
Nov 24, 2020

Adnatomy: How ESPN and State Farm Pulled Off the Most Talked About Ad of the Year
For the latest installment of Adweek's Adnatomy--a new video series exploring how brands, agencies and production companies continue to make commercials during the pandemic--we sat down with the team at ESPN to chat about their much-heralded "deepfake" spot, dubbed an MVP performance by Adweek. The ad aired during the first episode of the network's highly...

AdWeek News
Nov 24, 2020

AppsFlyer, Valued at $2 Billion, Raises Funds From Salesforce
The venture group within marketing cloud giant Salesforce has invested in AppsFlyer, a mobile attribution company now valued at $2 billion. The investment, understood to be more than $10 million, is an extension of a $210 million Series D funding round AppsFlyer raised in January. Mobile attribution, connecting ad appearances to actions such as app...

AdWeek News
Nov 24, 2020

White Castle Is Hoping You'll Slip Some Sliders Into Your Turkey This Thanksgiving
For those of us old enough to remember it (and even for those who aren't), 1991 was a pivotal year. The Soviet Union broke up. The internet became commercially available. Nirvana started the grunge movement with Smells Like Teen Spirit. And then there was the matter of shoving White Castle sliders inside a Thanksgiving turkey....

AdWeek News
Nov 24, 2020

Women Marketers Shatter Stereotypes; Fast Food's Stuffing Pioneer: Tuesday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Breaking the Glass Ceiling: Women Trailblazers vs. Stereotypes If you're...

AdWeek News
Nov 23, 2020

In a Stellar Use of Animation, Absolut Imagines the Joy of Reuniting Post-Pandemic
2020 has been a year like no other, and around the world people have faced into a whole host of unprecedented challenges--not least the Covid-19 pandemic, which has claimed so many lives and kept so many separated from friends and family. In its latest campaign by BBH Singapore, vodka brand Absolut dares to imagine the...

AdWeek News
Nov 23, 2020

Snapchatters Can Scan Ralph Lauren's Polo Pony Logo Off Apparel
Ralph Lauren and Snap Inc. took the next step in the long-term innovative fashion partnership they entered into in August with the release of an augmented reality experience that enables Snapchatters to scan the fashion brand's iconic polo pony logo from any surface to start it. The two companies said this marks the first time...

AdWeek News
Nov 23, 2020

Naomi Osaka Returns for Another Searing, Social Justice Ad for Beats by Dre
As a follow-up to its powerful short film about the hypocritical racism of loving Black culture while marginalizing the Black community, Beats by Dre has kicked off its next ad series, again showcasing Gen Z talent and topical, thought-provoking messages. "Flex That," from creative agency Virtue Worldwide, is made up of a series of three...

AdWeek News
Nov 23, 2020

Gap Kicks Off #ShareTheGapDream TikTok Challenge
Gap is backing its "Dream the Future" campaign with a new TikTok challenge, #ShareTheGapDream. TikTok users are invited to post videos of themselves doing the dance, wearing Gap apparel and sharing a dream, feeling or wish they want to send out to the universe, in one word. Gap will donate $10 to Boys & Girls...

AdWeek News
Nov 23, 2020

Facebook Backs Its Season of Giving Initiative With On-Platform Video Campaign
Facebook kicked off the on-platform component of its Season of Giving initiative with its release of four videos Monday. The social campaign was developed by in-house media team Facebook Creative X, and it will run through Dec. 21. The social network said the goal of the campaign is to show that giving doesn't cost a...

AdWeek News
Nov 23, 2020

Amazon Adds Spoiler-Free Delivery Options for Holiday Surprises
Most kids can tell the difference between a present from the North Pole and a package from Amazon--but with Covid-19 cases on the rise again, parents are more likely to forego in-store shopping in favor of ordering gifts online this year. To offer the convenience of online shopping without compromising the magic of gift-giving, Amazon...

AdWeek News
Nov 23, 2020

LinkedIn Provides a Peek at the Inner Workings of Its Ads Auction Process
LinkedIn shared a primer Monday on how the ads auction process works on its platform. Product lead Crystal Shi said in a blog post that the auction process occurs hundreds of million of times daily, each time a member visits the professional network. When an advertiser creates an ad, it also defines the target audience...

AdWeek News
Nov 23, 2020

Amazon Can't Deliver the Covid Vaccine—But It Is Shaping the Future of Healthcare
Healthcare has been top of mind for American consumers throughout 2020, and a new player has just entered the field: online pharmacy services from Amazon. Amazon Pharmacy offers prescriptions with free two-day delivery and a savings benefit for customers paying without insurance. In a statement, TJ Parker, vice president of the service, said it "[brings]...

AdWeek News
Nov 23, 2020

Guitar Center's Bankruptcy Adds to Toll on Retail
Musical instrument chain Guitar Center filed for chapter 11 bankruptcy protection over the weekend in Virginia as the pandemic continues to take a toll on the beleaguered retail sector. However, there's some room for hope: The number of retailers at risk of defaulting and restructuring either in or out of court is declining. Granted, part...

AdWeek News
Nov 23, 2020

Guitar Center's Bankrutpcy Adds to Toll on Retail
Musical instrument chain Guitar Center filed for chapter 11 bankruptcy protection over the weekend in Virginia as the pandemic continues to take a toll on the beleaguered retail sector. However, there's some room for hope: The number of retailers at risk of defaulting and restructuring either in or out of court is declining. Granted, part...

AdWeek News
Nov 23, 2020

The One Club Has Created a Mini Degree to Help Creatives Future-Proof Their Careers
The One Club for Creativity is starting an educational program that's catered toward art directors, copywriters and graphic designers who fear that their days at an agency might be numbered. Called 2nd Skill, the virtual nine-month program, which kicks off next year, will offer creatives the chance to "retrain, upskill and future-proof" by learning or...

AdWeek News
Nov 23, 2020

Teen Queen: 16-Year-Old Charli D'Amelio Tops 100 Million Followers on TikTok
TikTok teen sensation Charli D'Amelio became the first creator to top the 100 million follower mark on the platform, doing so in less than 18 months. The video creation platform said in a blog post, "While we're extremely proud of Charli and all that she has accomplished since she shared her first TikTok video in...

AdWeek News
Nov 23, 2020

Mondelez Turns to MediaMonks, Publicis Groupe for New Content Production Model
Global food and beverage mammoth Mondel?z is rolling out a new content production model, consolidating such services with Publicis Groupe and S4 Capital's MediaMonks. Mondel?z's new content production model is designed to be more agile by connecting creative, data and media capabilities to more quickly drive a volume of personalized content across platforms and customer...

AdWeek News
Nov 23, 2020

5 Ways to Increase Your Work From Home Productivity
Want to spend less time on your computer during the pandemic and beyond? Here are five productivity tools I use every day along with some tips on how to get the most out of them. Test Expander Do you find yourself writing the same sentences over and over again? For example, closing an email with...

AdWeek News
Nov 23, 2020

10 Things You Need to Know About Newsmax, the Surging Conservative News Network
Since the presidential election, the major cable news networks have seen their robust audiences begin to decline, as is the case every four years. However, one news network is bucking that trend in 2020: a smaller channel named Newsmax. What is Newsmax? It is a right-leaning news network that has benefited greatly from a segment...

AdWeek News
Nov 23, 2020

Twitter Addresses Some Concerns About Its Fleets Disappearing Tweets Feature
The Twitter Support team issued some clarifications regarding the social network's recently introduced Fleets disappearing tweets feature in a series of tweets Sunday. Responding to concerns that Fleets were still viewable following their 24-hour expiration period, Twitter Support said the social network's backend system has a queue that deletes Fleets media after 24 hours, and...

AdWeek News
Nov 23, 2020

The Dodo Reimagines Experiential Franchise With Virtual Guidance for Dog Owners
Best Dog Day Ever has quickly turned into an experiential tentpole for The Dodo. The animal brand debuted the franchise as a one-day pop-up with activities and photo ops for dogs in New York City in 2018, followed by a monthlong, Halloween-themed experience in 2019 that drew around 10,000 pet owners to Williamsburg. The Group...

AdWeek News
Nov 23, 2020

Wyclef Jean Chimes In on Google's #BlackOwnedFriday Efforts
Efforts to promote #BlackOwnedFriday Nov. 27 by Google, U.S. Black Chambers and creative agency BBH New York received a huge boost from Grammy Award-winning artist Wyclef Jean. BlackOwnedFriday kicked off as a social-first campaign in mid-October with the goal of telling the stories of Black-owned businesses, providing information on available resources from Google and U.S....

AdWeek News
Nov 23, 2020

Several Top Journalists Are Suddenly on the Move, Placing Digital Media Businesses at a Crossroads
The New York Times is on a roll: It has seven million subscribers, a digital presence that's more profitable than its newsprint and unyielding soft power in the media industry. Simply put, the Grey Lady is thriving and it hasn't been shy about poaching top talent from the most prestigious digital media companies. Just look...

AdWeek News
Nov 23, 2020

How This Agency Approaches Creative Testing During the Pandemic
During the pandemic, agencies became much more resourceful in helping their brand clients make necessary moves to keep them successful. Many agencies already had existing resources, but making some tweaks or better illustrating relevance became an essential part of navigating so much change. The Martin Agency, for example, used its tension mapping approach a little...

AdWeek News
Nov 23, 2020

Snapchat Looks to Shine the Spotlight on Some of the 4 Billion Snaps It Sees Daily
Over 4 billion Snaps are created every day, and Snapchat Monday unveiled a destination within its platform, Spotlight, where the best of those Snaps can earn money for the people behind them, whether they are professional creators or just everyday users. Spotlight is being rolled out Monday in Australia, Canada, Denmark, France, Germany, Ireland, New...

AdWeek News
Nov 23, 2020

NBCUniversal Expands Today Show's Shoppable Franchise to Peacock
It's the holiday shopping season--and NBC's Today is hoping viewers looking for gift ideas will tune in to Peacock. Beginning this morning at 9 a.m., the broadcaster's Today morning show brand is expanding its Steals & Deals franchise to fledgling streamer Peacock with a shopping special. This is the company's first shoppable offering made specifically...

AdWeek News
Nov 23, 2020

Facebook Kicks Off Season of Giving With New Drives Feature in US
Facebook kicked off its Season of Giving Monday with several initiatives across Facebook, Instagram and Messenger From Facebook. On #GivingTuesday Dec. 1, Facebook will match up to $7 million in eligible donations made to nonprofits in the U.S. via the platform's various tools, including fundraisers and donation stickers. The social network will also begin testing...

AdWeek News
Nov 23, 2020

How Marketers Differentiate Ad-Supported Streaming Platforms, From Roku to Tubi
It's been a banner year for the streaming video ecosystem, particularly for ad-supported platforms that are getting acquired and netting bigger audiences every month. As the advertising community works out how to best leverage the growing number of platforms, marketers are beginning to notice that--like linear networks--there are differences between the audiences that each one...

AdWeek News
Nov 23, 2020

A Hidden Mental Health Message; The Streamer Ad Shuffle: Monday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. This Innovative Men's Mental Health PSA Isn't Quite What It...

AdWeek News
Nov 23, 2020

Breaking the Glass Ceiling: Women Trailblazers vs. Stereotypes
What are the stigmas and limitations you've faced? Have you thought about how women have been negatively impacted by stereotypes? At some point in your career, you or a woman you work with may have been associated with being too something. I'm hoping that something can reframed as a positive. We're collectively overcoming stereotypes, self-created...

AdWeek News
Nov 23, 2020

Breaking the Multiple Stereotypes of Being an Asian American Female ‘Introvert'
There is a certain stigma that comes with being an introvert, especially when culturally, you're taught to not draw attention to yourself. But what happens when the way you behave culturally appears to conflict with the way you behave professionally? Growing up as an Asian American woman in a big family, I was taught to...

AdWeek News
Nov 23, 2020

Breaking the Stereotype of Women as ‘Aggressive,' Together
Some label us threatening. Others combative. Most of all, we get labeled as aggressive. I've been called all of the above, plus so much more. These are directed at women in leadership positions who do their jobs especially well. Over 85% of women in leadership I polled via Twitter said they had been called aggressive...

AdWeek News
Nov 23, 2020

I'm ‘Peppy,' but Not Limited. How About You?
When I was a kid, my mom would have loved nothing more than for me to be a cheerleader. Outgoing, popular and trendy, but I marched to the beat of my own drum. I relished finding uncool things cool. And I had a desire to hide rather than put myself in front of 3,000 classmates....

AdWeek News
Nov 23, 2020

The Truth About Being Labeled as a ‘Difficult' Black Woman
Be less difficult. I have had two performance reviews in my career where this was the dominant piece of critical feedback. I am a Black woman. I grew up in musical theater and became a marketer and a yoga teacher. My favorite activities growing up involved singing, acting, dancing and otherwise making people smile. Some...

AdWeek News
Nov 20, 2020

5G Rollout and Pandemic Conditions Could Lead to Boom in Augmented Reality
As the pandemic continues to push more consumer interactions into the virtual realm, augmented reality could become one of the top new use cases for new 5G networks, a new report from Swedish telecom Ericsson found this week. The report looked at how quarantine conditions have affected expectations for what markets the next generation of...

AdWeek News
Nov 20, 2020

Q&A: Lagunitas CMO Paige Guzman on Canvas Worldwide and What's on Tap Next For the Brand
This week, Heineken-owned pioneering California brewery Lagunitas Brewing Company appointed Canvas Worldwide as its U.S. media agency of record, following a review conducted internally. Canvas Worldwide, Adweek's Breakthrough Media Agency of the Year for 2020, already worked with Heineken USA but the Lagunitas brand largely operates independently from Heineken. We caught up with Paige Guzman,...

AdWeek News
Nov 20, 2020

Sheba Shares the Healing Powers of Cats in 3 Mini Documentaries
If you're a cat lover, buckle up: These short documentaries from Sheba will bring a tear to your eye. Created by AMV BBDO and Academy Award-nominated director Geoffrey O'Connor, each film focuses on how cats are far more than just pets that sleep and watch birds. Called "The Cats That Rule the World," the three-part...

AdWeek News
Nov 20, 2020

Ulta Beauty's CMO Dishes on Partnership With Target
For Ulta Beauty, the opportunity to place shop-in-shops within Target locations means reaching a whole new audience while filling gaps in its existing store footprint, said Shelley Haus, the beauty purveyor's CMO. The marketing executive hopped on the phone with Adweek this week to expand upon Ulta Beauty's rationale for entering into the partnership, which...

AdWeek News
Nov 20, 2020

CMOs on the Move: Roundup of the Latest Industry Movers and Shakers
The entire industry is jumping--and in all the right directions. Over the past few months, several members of the marketing community have risen to elevated roles and taken on new ones in completely different arenas. We may not have caught all the moves, but below is a roundup from the past few months across several...

AdWeek News
Nov 20, 2020

Facebook's Bug Bounty Program Nears Its 10th Birthday
Facebook's bug bounty program is approaching its 10th birthday, and the social network said over 50,000 researchers have joined the program to date since its debut in July 2011, with roughly 1,500 of them, from 107 countries, being awarded bounties. Security engineering manager Dan Gurfinkel shared some highlights in a blog post this week: Since...

AdWeek News
Nov 20, 2020

Ad-Tech Deals Are Flowing Again as Experian Buys Tapad for $280 Million
As 2020 draws to a close, a flurry of mergers and acquisitions are taking place. This week, credit referencing company Experian purchased Tapad, and location-based specialist Near acquired French outfit Teemo. Both these transactions are indicative of one of the most fundamental tectonic shifts in the industry in recent years: privacy. Experian has purchased Tapad...

AdWeek News
Nov 20, 2020

Pinterest Taps Former Exec From Coworking Brand The Wing as Consumer Marketing Head
Pinterest has hired Celestine Maddy as head of consumer and brand marketing, the platform confirmed to Adweek today. Maddy was most recently svp of marketing and communications at women-focused coworking space The Wing, which she departed in July according to her LinkedIn page. In the new role at Pinterest, which she started Monday, Maddy oversees...

AdWeek News
Nov 20, 2020

Twitter: How to Share a Tweet in a Fleet
Key Insights Twitter rolled out Fleets earlier this week, its disappearing tweets that resemble posts on Instagram or Facebook Stories. With the Fleets feature, users can create new Fleets from scratch, and they can also share users' regular tweets (including their own) in Fleets. Our guide will show you how to share a normal tweet...

AdWeek News
Nov 20, 2020

‘Shrinkage Seems Inevitable' in BuzzFeed and HuffPost Deal
BuzzFeed's acquisition of The Huffington Post is a well-timed, shrewd move by CEO Jonah Peretti, but it's unlikely to lead to top-line growth, according to analysts and media onlookers. But in such tough prevailing advertising conditions, that's actually OK. With the deal, BuzzFeed gets investment, scale and links to an older audience, as well as...

AdWeek News
Nov 20, 2020

Ryan Reynolds is Partnering with Best Buy After a Bitter History
Growing up, Ryan Reynolds dreamed of fixing devices, running diagnostics and offering 24/7 tech support as a member of Best Buy's Geek Squad. But when the whole tech support thing didn't work out, he settled on becoming an A-list celebrity instead. (Darn.) In his latest Mint Mobile ad, Reynolds finally decides to forgive Best Buy...

AdWeek News
Nov 20, 2020

Under Armour's Stacey Ullrich on Turning Moments Into Movements at Purpose-Led Brands
The confluence of a bitter presidential campaign, the reaction to the death of George Floyd and the pandemic pushed prominent brands to strongly pursue purpose-driven marketing as a defining strategy for 2020. 2020 was the year many brands, including Nike, Pepsico and P&G, developed funding, policy changes, advertising and more to address social injustices. Now,...

AdWeek News
Nov 20, 2020

How Performance Marketers Can Appeal to Millennials and Gen Z Now
With many in-person marketing opportunities absent during this pandemic, performance marketers are trying to find new ways to reach Gen Zers and millennials. Modified experiential marketing, as well as content, social and video marketing, can step up to fill the void. The loss of simpler in-person experiential marketing opportunities may be hard for performance marketers...

AdWeek News
Nov 20, 2020

Chipotle, The Farmlink Project Team Up to Get Meals to Food Banks
Chipotle is joining forces with The Farmlink Project on a mission to donate 10 million meals to food banks during this holiday season. The Farmlink Project is a nonprofit grassroots movement by students from colleges and universities across the country to connect farms with food banks and feed those in need, while helping to support...

AdWeek News
Nov 20, 2020

Instagram Adds Branded Content Tag to Reels
Instagram revealed several updates related to branded content on its platform Friday, highlighted by the rollout of the branded content tag on Reels and the start of testing of that tag on Instagram Live in the coming weeks. The Facebook-owned photo- and video-sharing network said in a blog post Friday, referring to the branded content...

AdWeek News
Nov 20, 2020

Eddie Murphy's Coming 2 America Shifts From Theaters to Amazon Prime Video
It's official: Amazon Prime Video has snapped up the worldwide streaming rights to Coming 2 America, the anticipated sequel to Eddie Murphy's 1998 comedy classic Coming to America. Coming 2 America, which Paramount Pictures had originally planned for a holiday 2020 theatrical release, will skip theaters in the U.S. and will instead debut in more...

AdWeek News
Nov 20, 2020

Inclusion Is the Gift in These Heartfelt Holiday Ads
Rebecca? Roberta? Welcome to my everyday dialogue with baristas, receptionists, shopkeepers alike, when I have to apologetically announce my name five times and spell it out letter by letter until they get it right. R-o-b-e-c-t-a. I suppose I was never asked to question how normal this situation is for people with quirky names until I...

AdWeek News
Nov 20, 2020

Reddit Adds Paula Price to Board of Directors
Reddit continued to add to its board of directors, naming Paula Price as its newest member. Price has served on the boards of directors at six public companies, and she spent roughly 30 years in senior finance roles with companies including Macy's, Ahold Delhaize, CVS Caremark, JPMorgan Chase, Diageo and Kraft Foods. Co-founder Alexis Ohanian...

AdWeek News
Nov 20, 2020

As Ad Dollars Flow into CTV, Brand Safety Considerations Follow
More nuanced brand safety tools are coming to connected television, a growing medium facing challenges of transparency and ad fraud. Brands have become increasingly concerned about advertising next to what they consider unsafe online content, a concern that has been highlighted repeatedly in 2020 as the treatment of items on the news-cycle has grown ever...

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