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AdWeek News
Jul 03, 2020

Washington Redskins Officially Begin Review of Team Name
After facing intense pressure in recent weeks, the Washington Redskins have officially begun a review of the team's name. In a statement from the team, owner Dan Snyder said: "This process allows the team to take into account not only the proud tradition and history of the franchise but also input from our alumni, the...

AdWeek News
Jul 03, 2020

Washington Redskins Officially Begin Review of Team Nickname
After facing intense pressure in recent weeks, the Washington Redskins have officially begun a review of the team's nickname. In a statement from the team, owner Dan Snyder said: "This process allows the team to take into account not only the proud tradition and history of the franchise but also input from our alumni, the...

AdWeek News
Jul 03, 2020

Where to Binge TV Shows This Weekend; Periscope Walkout Escalates: Friday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Which Streaming Service Is Best for TV Binging This Holiday...

AdWeek News
Jul 02, 2020

Washington Redskins Products No Longer Appear on Nike's Apparel Site
Nike appears to have removed all of its NFL fan apparel for the Washington Redskins from its website. The move follows pressure from another sponsor, FedEx, which asked the team to change its name. Adweek has contacted Nike for comment. Earlier this week, Adweek reported that three letters signed by close to 90 investment firms...

AdWeek News
Jul 02, 2020

Mastercard ‘True Name' Spot Shows Importance of Letting Trans People Use Their Real Identity
For transgender and non-binary people who continue to face injustice and prejudice, shopping can be an ordeal: most banks demand a customer uses their birth name. Mastercard, an official sponsor of World Pride for a decade, was the first financial brand to change this when it rolled out its True Name card in December, enabling...

AdWeek News
Jul 02, 2020

After Almost 2 Decades, Global Chief Experience Officer Richard Ting Leaves R/GA
A leader and agency veteran of almost two decades is leaving R/GA. Richard Ting, who serves in the dual role of global chief experience officer and U.S. co-CCO, is leaving the agency to pursue an unspecified opportunity. His last day will be July 16. R/GA does not have an immediate replacement lined up for Ting's...

AdWeek News
Jul 02, 2020

Periscope's Entire Staff Joins Walkout Over Parent Company's Resistance to Black Lives Matter
The entire staff of Minneapolis agency Periscope has walked off the job in protest of the actions of parent company Quad. Yesterday, 13 staffers--including Nathan Young, Periscope group strategy director and co-founder of 600 & Rising--walked off the job at Periscope, citing interference from parent company Quad in the agency's communications around Black Lives Matter...

AdWeek News
Jul 02, 2020

Mark Zagorski Named as DoubleVerify's New CEO
DoubleVerify has named Mark Zagorski as CEO effective July 21, a move that follows his recent departure from Rubicon Project where he was president and COO after its merger with Telaria. Zagorski was CEO of Telaria and oversaw the publicly listed company's repositioning from a video ad-tech specialist to an outfit primarily known for connected...

AdWeek News
Jul 02, 2020

TikTok Hashtag Challenges Could Be the Next Recruitment Power Tool
TikTok, the video sharing social network service, has experienced tremendous growth during the Covid-19 pandemic. Although initially aimed at teens and tweens, TikTok has started attracting older users. It provides an online venue for lip dubbing and dance contests where participants can engage with other users around the world. Recently, TikTok users have gained media...

AdWeek News
Jul 02, 2020

Periscope Staffers Walk Out; Investor Pressure on the Redskins: Thursday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 5 Walk Out After Periscope Parent Company Bars Posting About...

AdWeek News
Jul 02, 2020

Amazon Prime Video Has the Deepest TV Streaming Library—But Not the Highest Quality One
Buzzy original series may drive attention to streaming services, but the bulk of most major streamers' programming catalogs are their libraries of licensed TV shows. And those licensed titles often account for the highest-quality content available on the service, according to data from streaming guide Reelgood. Of the six major subscription streaming services--Amazon Prime Video,...

AdWeek News
Jul 01, 2020

Today's Consumers Are Shopping More Efficiently, Buying More
With safety concerns foremost on people's minds, consumers aren't approaching brick-and-mortar shopping as a casual activity, according to Stefanie Jay, vice president and general manager of Walmart Media Group. "They're shopping more efficiently," said Jay in conversation with Danny Wright, Adweek's chief brand officer, during today's Future of Shopping event. "It's less about leisure shopping....

AdWeek News
Jul 01, 2020

Fashion Marketplace Poshmark Innovates for Stay-at-Home Buyers and Sellers
Approaching its 10th anniversary, fashion resale marketplace Poshmark continues to innovate to stay ahead of how, where and why we shop. With more than 60 million subscribers, the site connects buyers and sellers of new and used clothing, shoes and accessories. "The way we really grew was by getting a community of users that really...

AdWeek News
Jul 01, 2020

Ryan Reynolds' Mint Mobile Pokes Fun at ‘Big Wireless' for Sports Stadiums
Mint Mobile might not have a big sports stadium in its name, but according to the budget mobile carrier's new spot, that's a good thing for customers. The ad, voiced by Mint's eccentric owner and actor Ryan Reynolds, notes that the price tag on those stadiums--of which all the major carriers have at least one--must...

AdWeek News
Jul 01, 2020

Cosmetics Retailer Ulta Beauty on How It's Adapted to the Pandemic
Karla Davis, Ulta Beauty's senior director, integrated marketing and media, doesn't want things to go back to normal--she wants them to be better. That's what Davis told Adweek's director, Inside the Brand, Heide Palermo, today during Adweek's virtual event The Future of Shopping. During the conversation, Davis talked about how Ulta has navigated the past...

AdWeek News
Jul 01, 2020

Ulta Beauty Shared How the Cosmetics Brand Adapted to the Pandemic
Karla Davis, Ulta Beauty's senior director, integrated marketing and media, doesn't want things to go back to normal--she wants them to be better. That's what Davis told Adweek's director, Inside the Brand, Heide Palermo, today during Adweek's virtual event The Future of Shopping. During the conversation, Davis talked about how Ulta has navigated the past...

AdWeek News
Jul 01, 2020

The ‘Brands of Tomorrow' Will Be Authentic, Community-Led and Forward-Thinking
To kick off Adweek's The Future of Shopping event today, marketers came together on a virtual stage to discuss how the novel coronavirus pandemic has shifted, accelerated and upended trends in the retail space. The conversation bore three main takeaways: Brands must respond to consumers, employees and outsiders by reflecting their values authentically. Community-building can't...

AdWeek News
Jul 01, 2020

How Should Brands Approach the Customer Experience Now and After the Pandemic?
The Covid-19 pandemic has led to an explosion in online shopping and physical store closures in the U.S. To survive, brands will need to adapt their customer experience to changes in shopping behaviors. In conversation with Adweek's senior editor of brands Robert Klara during The Future of Shopping virtual event, Jenna Flateman Posner, vp of...

AdWeek News
Jul 01, 2020

Small Businesses Can Stock Up for the Connected Consumer
Since the introduction of Amazon's signature virtual assistant Echo, powered by Alexa, customers have engaged with brands differently and with ease. Increasingly, consumers are getting more comfortable using voice-enabled devices to help with tasks like shopping. According to research conducted by Amazon last year, 39% of customers said they were quite comfortable starting their shopping...

AdWeek News
Jul 01, 2020

Why Brands Are Boycotting Facebook
If it seemed like you heard rumblings of a Facebook advertiser boycott, then blinked and realized it had grown into a massive movement involving many of the world's top brands, there's a simple reason for that: It really did happen that quickly. Coca-Cola, Diageo, Ford, HP, Kimberly-Clark and many others (you can keep up with...

AdWeek News
Jul 01, 2020

Amid Boycott Pressure, Facebook Agrees to Brand Safety Audit
Facebook has agreed to a brand safety audit amid industrywide pressure over its policies about hate speech and their enforcement. The announcement comes as a number of brands have said they will take their advertising dollars elsewhere this month and generally reexamine their social media spends over what they characterized as the social network's inaction...

AdWeek News
Jul 01, 2020

Group of Agencies Band Together to Offers $1.5 Million for Women and POC Founders
A new coalition effort between four agencies and Black-led venture fund Harlem Capital has pledged to commit $1.5 million biannually in pro bono marketing services to diverse founders. The Diversity Marketing Consortium (DMC) launched Wednesday with employee experience agency Cheer Partners, influencer agency Social Studies, SourceCode Communications and marketing firm Superbolt committing to offer free...

AdWeek News
Jul 01, 2020

5 Walk Out After Periscope Parent Company Bars Posting About Black Lives Matter
At least five employees at Minneapolis agency Periscope walked out today in objection to the actions of parent company Quad. The walkout was created to protest two issues: alleged interference by its parent company in Periscope's social media communications about the Black Lives Matter movement and staffer concerns that Quad was releasing deceptive data about...

AdWeek News
Jul 01, 2020

Investors Ask Nike, FedEx and PepsiCo to End Relationships With the Washington Redskins
On Friday, three separate letters signed by 87 investment firms and shareholders worth a collective $620 billion asked Nike, FedEx and PepsiCo to terminate their business relationships with the NFL's Washington Redskins unless the team agrees to change its controversial name. Native American leaders have pushed for the Washington, D.C., NFL team to change its...

AdWeek News
Jul 01, 2020

Hyundai's Web Series Celebrates Zero-Emissions Road Trips in the Covid-19 Era
For some facets of the travel and hospitality industry--namely airlines and cruises--the worsening coronavirus pandemic has been calamitous. But others--like automobiles, RVs and outdoorsy, social distancing-friendly retreats--have more to hold out hope for. According to an ongoing survey taken by the U.S. Travel Association, 68% of respondents feel safest traveling in their personal cars. To...

AdWeek News
Jul 01, 2020

Publicis Groupe Releases U.S. Diversity Data, Outlines 7 Actions
Publicis Groupe became the latest holding company to share its U.S. diversity data today. The numbers were announced in an internal memo from Pubicis Groupe CEO Arthur Sadoun, which outlined seven steps that the holding company is taking to improve diversity, inclusion and equity, including an investment of 45 million euros ($50.7 million) in D&I...

AdWeek News
Jul 01, 2020

Beavis and Butt-Head Return to TV, Moving From MTV to Comedy Central
Beavis and Butt-Head are heading back to the couch--again. MTV's hit '90s animated series about a pair of snickering teenage couch potatoes is returning to the airwaves, but this time the show will air on Comedy Central. The network, which like MTV is owned by ViacomCBS, has made a deal with series creator Mike Judge...

AdWeek News
Jul 01, 2020

Meet the Security Robot That May Be Coming to Your Local Store or Office Park
Even without the googly eyes of some of its sister automatons, Badger Technologies' PatrolBot resembles more of a roving kiosk than the dystopian Terminator-type that the idea of a security robot might conjure to some. The robot is the latest addition to the company's roster of automated retail workers and its first foray into the...

AdWeek News
Jul 01, 2020

Meet the Security Robot That May Be Coming to Your Local Supermarket
Even without the googly eyes of some of its sister automatons, Badger Technologies' PatrolBot resembles more of a roving kiosk than the dystopian Terminator-type that the idea of a security robot might conjure to some. The robot is the latest addition to the company's roster of automated retail workers and its first foray into the...

AdWeek News
Jul 01, 2020

Dole Pledges to Eliminate Processed Sugar, Food Waste and Plastic Packaging by 2025
A line of superimposed text in a new ad from Dole Packaged Foods, owned by Japan's Itochu Corporation, states, "We deserve the world we live in. Our children don't." The 90-second spot, titled "Dear Leaders of the World," is part of the company's push to build a better future. Told through the perspective of a...

AdWeek News
Jul 01, 2020

More Advertisers Consider Joining Facebook Boycotts as UK Regulators Eye Big Tech
Nearly a third of major advertisers are considering pulling back ad spend on social platforms, according to research from the World Federation of Advertisers (WFA), which comes as U.K. regulators recommend that tech giants be reined in. The international scrutiny of platforms comes as brands pledge to temporarily stop advertising on Facebook as part of...

AdWeek News
Jul 01, 2020

USA Today Invests Further In Esports Coverage
USA Today is bringing more esports to its readers. Under a new partnership, the publisher's Sports Media Group and Super League Gaming, a gaming content and community platform, are teaming up. The new alliance will begin July 6 with a Madden NFL 20 Tournament, where players will compete and the top 10 will win a...

AdWeek News
Jul 01, 2020

Demand for Packaged Food Continues as Pandemic Concerns Loom
The longer people stay close to home, the more CPG manufacturers continue to benefit. Surging rates of new coronavirus cases, coupled with some states either pausing or reversing their reopening efforts, suggest this trend will last for the foreseeable future. General Mills and Conagra Brands are the latest companies to reveal just how in demand...

AdWeek News
Jul 01, 2020

Wix Adds New Flexible Design Tech Tools and Ecommerce Services
Wix is aiming to bring more flexibility to professional web design with a new design studio aimed at developers and creative agencies. The Editor X platform, which has been in a closed beta test until this week, allows for features that better adjust to different screen sizes, such as responsive text, image scaling and anchoring...

AdWeek News
Jul 01, 2020

Quirky Interactive Art Campaign Lets Kids Send Climate Change Messages With AR Faces
A new interactive art campaign is making children the face of climate change--literally. The project, from artist Olafur Eliasson with support from agency AKQA, lets kids superimpose their faces on various environmental scenes through augmented reality tech and share their thoughts about how climate change will impact their futures. All that's needed to participate is...

AdWeek News
Jul 01, 2020

Facebook: How to Hide an Article From the News Tab
Facebook officially launched its standalone Facebook News tab in June 2020. The tab allows users to view news from local, regional and national outlets in a single place. If you come across a story you don't want to see in this News tab, our guide will show you how to hide it. Note: These screenshots...

AdWeek News
Jul 01, 2020

Streaming Services' Churn Rates Rise During Pandemic
If it wasn't hard enough getting consumers to subscribe to streaming services, it's becoming even more difficult to keep them around. Churn rates in the streaming television world are going up, even as overall video consumption has increased, according to research firm Parks Associates. Churn rates for OTT services were at a high of about...

AdWeek News
Jul 01, 2020

We're Waiting for the Diversity of Executive Leadership Teams to Reflect the Future
2020 marks a pivotal time in history for Black America. While at the mercy of Covid-19, Black people in America are, yet again, reminded of the other pandemic that has spanned over four centuries: racial inequality. The immensity of these traumatic events has left a collective burden on Black communities and has seeped into the...

AdWeek News
Jul 01, 2020

Essity's Newest Boundary-Pushing Ad Explores the Joy and Agony of Having a Womb
If the narrative created by most ads was anything to go by, you'd think women from the age of puberty and beyond were put on this Earth to look good, have a few babies and then basically drop off the edge of the planet by the time they hit menopause--only to return in a cameo...

AdWeek News
Jul 01, 2020

While the C-Suite's Post-Pandemic Outlook Is Bleak, CMOs Remain Optimistic
How long the economic impact of Covid-19 will last has chief marketing officers at odds with the rest of their C-Suite. In April, one survey found that 72% of CFOs expected the pandemic to have a significant impact on their businesses; however, CMOs are much more bullish about the economy and how the pandemic will...

AdWeek News
Jul 01, 2020

Adweek Radio: Video Producers Keep Content Coming During Covid-19
In this week's episode of Adweek Radio, we're diving into how video production is getting done during Covid-19. Despite stay-at-home orders and lockdowns, commercial production is still getting done. Brands have messages to get out, and production companies are more than willing to get to work. But innovating and adapting are key. We talked with...

AdWeek News
Jul 01, 2020

Publishers Continue Prioritizing First-Party Data as CCPA Enforcement Begins
The California Consumer Privacy Act has been law since Jan. 1, but enforcement starts today. And as the brand marketing ecosystem is forced to comply with the privacy law, publishers have had months to adhere to it, including ensuring their ad-tech vendors are in compliance. "Businesses should be mindful of the July 1 deadline. And...

AdWeek News
Jul 01, 2020

Netflix's New CMO; Why Brands Are Still Selling Redskins Merch: Wednesday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Bozoma Saint John Joins Netflix as New CMO It's a...

AdWeek News
Jul 01, 2020

Don't Expect a Marketing Blitz From Auto Brands on This Fourth of July
Two months ago, if you were looking for signs of just how bad things were for the automotive sector, all you had to do was wander over to the internet and marvel at the deals on offer. Half a dozen makes, including Detroit's Big Three, were advertising an unprecedented interest-free financing over seven years. These...

AdWeek News
Jun 30, 2020

Girl-Power Toy Brand GoldieBlox Has Created a Virtual Summer Camp for Science and Art
GoldieBlox, the toy company known for empowering young girls and battling the Beastie Boys, is launching a virtual summer camp that will introduce kids to the female tech elite and give them space to experiment. There will be paper m?ch?, star gazing and camp fires (s'mores not included). "Curiosity Camp" will take the place of...

AdWeek News
Jun 30, 2020

CCPA Is Officially Being Enforced, but There Are Still Unanswered Questions
Enforcement of the California Consumer Privacy Act (CCPA) officially begins from July 1, but unclear guidelines and coming ballot initiatives can make complying to the law difficult. The law, which went into effect on Jan. 1, gives internet users in California the right to request businesses to not sell, and even delete, their personal information....

AdWeek News
Jun 30, 2020

Why Making an Authentic Connection Is the Future of Marketing Now More Than Ever
The role of marketing and brands today is not the same as it was even six months ago. There are the swings in marketing staffing and budgets, new expectations for how brands should behave and an increasing need for authentic connections. Adweek's chief community officer Nadine Dietz has been tracking these trends and getting to...

AdWeek News
Jun 30, 2020

Amazon Acquires Zoox, Paving the Way for Deliveries With Driverless Vehicles
Amazon is set to acquire autonomous vehicle developer Zoox at a value of approximately $1.2 billion, aiding Zoox in its current focus of developing and deploying the "robotaxi," a self-driving car that will be used for an automated taxi service. Zoox will remain a standalone business, and will continue to be led by CEO Aicha...

AdWeek News
Jun 30, 2020

The Perfectly Imperfect Gritty Gets a Makeover From Queer Eye's Fab Five
For Queer Eye's fifth season, the Fab Five traveled to Philadelphia to work its pure, heartwarming magic on the City of Brotherly Love. To promote the new season, which debuted on Netflix earlier this month, the makeover show's stars lent their talents to one of Philadelphia's best-loved residents: Gritty, the unpretentious fluffy orange mascot of...

AdWeek News
Jun 30, 2020

Airlines ‘Doing the Math' on How to Accommodate More Travelers
As Americans begin to travel again, airlines are adding routes to carry passengers. But a total recovery isn't yet in sight. Last weekend showed signs of progress, as the Transportation Security Administration logged the busiest weekend since mid-March with more than 1.8 million travelers passing through America's airports. But that number still represents a steep...

AdWeek News
Jun 30, 2020

One of Ad Tech's Biggest Names Is Gone. What Has the Industry Learned?
The big hitters of the early ad-tech era are slowly disappearing, spurring pangs of nostalgia along with insights as the sector continues to encompass more forms of media. For instance, today Rubicon Project joined AppNexus in the graveyard of programmatic greats, after its merger with Telaria, itself an offshoot of the original Tremor Video. The...

AdWeek News
Jun 30, 2020

Bozoma Saint John Joins Netflix as New CMO
Marketing powerhouse Bozoma Saint John is joining the streaming giant Netflix as chief marketing officer. Saint John, who has developed a sterling reputation in the marketing world for her marketing work in media, entertainment and tech spaces, will start full-time at Netflix in August. She'll succeed Jackie Lee-Joe, Netflix's current chief marketing officer, who only...

AdWeek News
Jun 30, 2020

We Asked These 10 Brands Why They Still Sell Washington Redskins Merchandise
The month of June saw an unprecedented push for racial justice that impacted brand marketing like never before. Land O'Lakes retired its Native American mascot. Uncle Ben and Mrs. Butterworth's are reviewing their slavery-era branding, while Aunt Jemima is getting a total rebrand. Dreyer's has pledged to change the name of Eskimo Pie. So it's...

AdWeek News
Jun 30, 2020

Campbell's Late July Snack Brand Debuts First National Campaign
After 17 years of business, snack brand Late July is debuting its first national advertising campaign. Owned by the Campbell Soup Company, Late July, which sells chips, crackers and popcorn, will begin its marketing push on Wednesday--fittingly, the first day of July. The campaign will run across broadcast, digital and streaming platforms, such as Roku,...

AdWeek News
Jun 30, 2020

YouTube TV's Price Has Nearly Doubled in 3 Years
The price of the over-the-top television service YouTube TV is going up--again. YouTube TV, one of several virtual multichannel video programming distributors (vMVPDs) on the market, is raising its price today to $64.99 a month for new customers, the company announced today in a blog post. Existing customers will see the change reflected in their...

AdWeek News
Jun 30, 2020

To Boost Ecommerce, Forever 21 Partners With Performance Branding Firm Within
Fashion retailer Forever 21 has announced a partnership with performance branding company Within in an attempt to revamp its ecommerce business. Within, whose client roster also includes Nike, Shake Shack and Hugo Boss, will join the Forever 21 marketing team to assist with content production and media management for social and search platforms. This partnership...

AdWeek News
Jun 30, 2020

How Coca-Cola Inspired the Van Leeuwen Artisan Ice Cream Brand
Van Leeuwen Artisan Ice Cream launched with $60,000 and a truck in 2008. Reinventing the ice cream truck was the way founder Ben Van Leeuwen expected his eponymous brand to grow. Twelve years later, Van Leeuwen Artisan Ice Cream and its 35 flavors can be found in grocery stores, restaurants, resorts and in its own...

AdWeek News
Jun 30, 2020

Facebook Is Changing Its Algorithm to Prioritize Original Reporting
Facebook is changing the way news stories are ranked to prioritize original reporting and transparent authorship, the platform said today in a blog post. The change was based upon feedback Facebook received in its user research, which indicated an appetite for more credible and informative news stories. The platform is working with academic experts and...

AdWeek News
Jun 30, 2020

Three Wishes Cereal Tracked Down the Willy Wonka Cast to Test Its New Cocoa Flavor
Debuting a new product comes with a slew of complications--even when it doesn't happen in the midst of a pandemic. So to introduce its new cocoa flavor to consumers, organic cereal startup Three Wishes had to get creative. When pondering how to market a flavor that co-founder Ian Wishingrad describes as truly chocolatey--the brand's fourth...

AdWeek News
Jun 30, 2020

Booking.com Wins Supreme Court Case to Trademark Its Name
The U.S. Supreme Court has sided with the online travel site Booking.com in a ruling that will allow the brand to trademark its name. Booking.com was originally denied the trademark by the United States Patent and Trademark Office under the argument that "booking" was too broad and general of a term for a trademark. But...

AdWeek News
Jun 30, 2020

Which Brands Will Have an Impact on the Issue of Race in America?
In this heated moment in America, with a pandemic (Covid-19) and an epidemic (systemic racism) running parallel, brands appear to be evolving into the new institutions. While trusting a brand over elected officials could be a troubling development, the fact that profit-driven companies are putting substantial money into justice and racial issues shows that government...

AdWeek News
Jun 30, 2020

Verizon Media Debuts Tune-In Attribution to Cash In on CTV Boom
Verizon Media has inked a partnership with a subsidiary of TV manufacturer Vizio to help marketers promoting connected TV to better establish which ad spend drives viewers to streaming services. Dubbed TV Tune-In Attribution, the measurement tool allows media buyers using the Verizon Media demand-side platform to attribute TV show tune-ins to ads served on...

AdWeek News
Jun 30, 2020

Actually, People Are Not Delaying Holiday Plans. They're Already Thinking About Christmas Gifts
Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household--an audience that buys and spends more. Reach them first and you have a shot at being their first choice when it's time to shop. And yet, for...

AdWeek News
Jun 30, 2020

Actually, People Are Not Delaying Their Holiday Plans. They're Thinking About Christmas Gifts
Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household--an audience that buys and spends more. Reach them first and you have a shot at being their first choice when it's time to shop. And yet, for...

AdWeek News
Jun 30, 2020

Walgreens Taps Adobe to Create a More Personalized, Relevant Customer Experience
As the coronavirus pandemic accelerates the adoption of digital technology among consumers, retail pharmacy company Walgreens Boots Alliance said it is using Adobe Experience Cloud to create personalized experiences for the 100 million members in its loyalty programs in the U.S. and U.K. Francesco Tinto, global CIO of Walgreens Boots Alliance, noted each of the...

AdWeek News
Jun 30, 2020

With Live Sports Still Sidelined, May's National TV Ad Revenue Fell 23%
May's national TV ad revenue improved on March and April's low numbers, but the absence of sports programming amid Covid-19 continued to deal a serious blow to the industry, according to the Standard Media Index AccTV Report for May 2020. National TV ad revenue in May fell 23% year over year to an average of...

AdWeek News
Jun 30, 2020

Reddit, Twitch Act Against Hate and Trump; How Brands Market on a Budget: Tuesday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Reddit, Twitch Take Action Against Hate and Donald Trump Reddit...

AdWeek News
Jun 30, 2020

Expedia Is Matching Advertising Spend by Travel-Related Businesses
Expedia Group, the online booking conglomerate that owns the travel agencies Expedia, Hotwire.com, Orbitz and Travelocity, has announced a $25 million initiative aimed at leveraging the brand's media and advertising platform to help travel-related business weather the effects of the Covid-19 pandemic. Announced today, the initiative will see Expedia match a portion of ads placed...

AdWeek News
Jun 30, 2020

Top Global Brands Showed Resilience and Saw Increases Through Pandemic
Though the ripple effect of the pandemic's social, economic and personal impacts has been calamitous for businesses both small and large, some brands have demonstrated immunity in the face of the health crisis. According to the 15th edition of the BrandZ Top 100 Most Valuable Global Brands rankings report released today, investing in marketing, brand...

AdWeek News
Jun 30, 2020

Top Global Brands Showed Resilience and Saw Increases Through the Pandemic
Though the ripple effect of the pandemic's social, economic and personal impacts has been calamitous for businesses both small and large, some brands have demonstrated immunity in the face of the health crisis. According to the 15th edition of the BrandZ Top 100 Most Valuable Global Brands rankings report released today, investing in marketing, brand...

AdWeek News
Jun 30, 2020

Post-Merger, Rubicon Project and Telaria Rebrand as Magnite
Rubicon Project has rebranded as Magnite, as the sell-side ad-tech company aims to convince investors that it is more than the sum of its parts after its merger with Telaria. Rubicon Project had previously been associated with display ad inventory, while Telaria (arguably the smaller of the pair) specialized in connected TV, with the merged...

AdWeek News
Jun 29, 2020

Impossible and Yelp Are Bringing Meatless Breakfast Sausage America's Top 30 Diners
Impossible Foods and Yelp aim to give mom-and-pop restaurants a post-lockdown boost, partnering for a promotion that names the Top 30 diners in the country and supplies them with free faux breakfast sausage. The move takes Impossible, one of the biggest players in the meatless protein category, back to its roots, though its first placement...

AdWeek News
Jun 29, 2020

Impossible and Yelp Are Bringing Meatless Breakfast Sausage to America's Top 30 Diners
Impossible Foods and Yelp aim to give mom-and-pop restaurants a post-lockdown boost, partnering for a promotion that names the Top 30 diners in the country and supplies them with free faux breakfast sausage. The move takes Impossible, one of the biggest players in the meatless protein category, back to its roots, though its first placement...

AdWeek News
Jun 29, 2020

Lithuania Has a Secret Weapon for Tourism Success: Cold, Pink Soup
?altibar??iai is not a dish you're likely to see very often outside of Lithuania, and, unless you're a linguist, you're not to likely to have much luck pronouncing it either-but the Baltic state is betting on it to help lure in more tourists, even if it does leave them tongue-tied. ?altibar??iai (pronounced "shull-tee-barsh-chay") is a...

AdWeek News
Jun 29, 2020

Outdoor Voices Replaces Board Chair and Raises New Capital
Following a tumultuous start to the year, Outdoor Voices has been infused with more money and undergone another leadership shakeup, the direct-to-consumer athletic brand announced this week. Ashley Merrill, co-founder and CEO of luxury sleepwear brand Lunya, has taken over as chairwoman of the board of directors from previous chairman Mickey Drexler. Merrill is also...

AdWeek News
Jun 29, 2020

Lululemon Acquires At-Home Fitness Brand Mirror for $500 Million
Lululemon is kicking off the holiday week with some big news: It's acquiring at-home fitness company Mirror. The deal marks the first major acquisition for athletic apparel brand Lululemon. Mirror provides on-demand and live classes and personal training sessions that are broadcasted on a wall-mounted device, a mirror that doubles as a screen, which will...

AdWeek News
Jun 29, 2020

W K New York is Auctioning Off a ‘Queer Brick' for Homeless LGBTQ Youth
Legend has it that on the night of the police raid at the Stonewall Inn gay bar in June 1969, a Black trans woman--believed to be Marsha P. Johnson--kicked off resistance to the arrests by throwing a brick at police. Or maybe it was a shot glass, a new campaign from Wieden Kennedy New...

AdWeek News
Jun 29, 2020

Ecommerce App Klarna's New Ads Combine Scandinavian Kitsch With Absurdist Humor
In its first advertising campaign for an American audience, Swedish online shopping app Klarna has joined meme-worthy absurdity with Scandinavian kitsch to produce eye-catching spots and copy. Focusing on a singular selling point--easy online shopping--the new campaign communicates a strong brand aesthetic that's oddly intriguing. The company, which was founded in 2005, first expanded in...

AdWeek News
Jun 29, 2020

Macy's Brand Experience Officer and Story Founder Exits
One of the key players in Macy's reinvention plans, brand experience officer and Story's CEO and founder Rachel Shechtman is among 4,000 employees being let go. The news was first reported by Retail Dive. Shechtman joined Macy's in May 2018 as its first brand experience officer, nearly seven years after she founded Story, the experiential,...

AdWeek News
Jun 29, 2020

Twitch Suspends President Trump for ‘Hateful' Comments
Amazon-owned Twitch became the latest platform to take action against President Donald Trump today, temporarily suspending his account for "hateful" comments made in two separate events. "Hateful conduct is not allowed on Twitch. In line with our policies, President Trump's channel has been issued a temporary suspension from Twitch for comments made on stream, and...

AdWeek News
Jun 29, 2020

What Buyers Liked—and Didn't Like—About the Virtual NewFronts
The first-ever virtual NewFronts is in the books. Adweek has already rounded up the most memorable moments from last week's events, and now it's time for the buyers to have their say. We granted buyers anonymity to tell us what they liked--and didn't like--about the 2020 Digital Content NewFronts. Here's what they thought: The virtual...

AdWeek News
Jun 29, 2020

Reddit Finally Bans Hate Speech and Trump Community /r/The_Donald
Reddit explicitly banned hate speech today, the culmination of a yearslong debate over the limits of acceptable speech on the self-proclaimed "front page of the internet." The change came as Reddit issued a new set of sitewide rules, to which each individual community--or subreddit--on the platform must abide. The first new rule expands on the...

AdWeek News
Jun 29, 2020

Hulu Elevates Virtual Pride Weekend With an Interactive Festival Island
During a weekend full of virtual Pride celebrations from brands and nonprofits, Hulu created a digital experience where fans could navigate an animated festival. The streaming service held its first virtual PrideFest on June 28, offering DJ sets, concerts and conversations from LGBTQ and ally entertainers and athletes. The daylong event, accessible on a custom...

AdWeek News
Jun 29, 2020

TikTok Banned in the Country Where It's Become Most Popular
The government of India said today that it will ban 59 mobile apps with ties to China, including TikTok, amid escalating military tensions between the two Asian superpowers along their shared border. The apps "pose a threat to [the] sovereignty and integrity of India," India's Ministry of Electronics and IT said in a news release,...

AdWeek News
Jun 29, 2020

Study Shows Most Americans Don't Trust President Trump's Covid-19 Briefings
Most Americans don't trust Covid-19 information from President Donald Trump and his administration, according to a new survey from the Pew Research Center. Of the over 9,500 people surveyed, 29% said the White House gets facts right "some of the time" and 36% said it got them right "hardly ever." But nearly 67% of Americans...

AdWeek News
Jun 29, 2020

Most Americans Don't Trust President Trump's Covid-19 Briefings
Most Americans don't trust Covid-19 information from President Donald Trump and his administration, according to a new survey from the Pew Research Center. Of the over 9,500 people surveyed, 29% said the White House gets facts right "some of the time" and 36% said it got them right "hardly ever." But nearly 67% of Americans...

AdWeek News
Jun 29, 2020

How Executives Kept Their Marketing Going Amid Pandemic-Driven Budget Cuts
When the Covid-19 pandemic arrived in the U.S. in March, retail and restaurant chains quickly went into survival mode. Physical storefronts were largely shuttered for nonessential services, which meant many consumer-facing companies would burn through piles of cash on rent and mortgages to stay afloat as revenues and profits took a hit. With that, marketers...

AdWeek News
Jun 29, 2020

Conviva: Instagram Stories Reach Rates Are Rising
Global streaming media intelligence company Conviva released its third annual Instagram Stories Benchmark Report, which analyzed "publishing and user engagement trends" on the Instagram Stories platform across four different verticals: sports, media, entertainment and brands. Conviva analyzed more than 920 "top" Instagram profiles and 28,700 individual Stories posted in Q1 of 2020. It then compared...

AdWeek News
Jun 29, 2020

All Eyes Are on Connected TV, but Advertising Is Just Not Simple to Buy
Connected TV was the star of this year's NewFronts presentations, but that doesn't mean it's easy to buy. "That's the biggest challenge of this space," said Danielle Krauter, vp media strategy at Goodway Group. "We've passed the point of 'Should I buy it?' Now we're into 'How do I buy it?'" Marketers can generally find...

AdWeek News
Jun 29, 2020

All Eyes Are on Connected TV, but Inventory Is Just Not Simple to Buy
Connected TV was the star of this year's NewFronts presentations, but that doesn't mean it's easy to buy. "That's the biggest challenge of this space," said Danielle Krauter, vp media strategy at Goodway Group. "We've passed the point of 'Should I buy it?' Now we're into 'How do I buy it?'" Marketers can generally find...

AdWeek News
Jun 29, 2020

Adweek Podcast: The State of Retail During the Pandemic
Through the pandemic, we've seen companies shutter stores or go bankrupt. But with the boom in ecommerce during the Covid-19-mandated quarantines, and shoppers returning as restrictions begin to lift, how will Amazon's first-ever Big Style Sale do? On this episode of Yeah, That's Probably an Ad, co-hosts David Griner and Ko Im check in on...

AdWeek News
Jun 29, 2020

White Castle's Latest Marketing Move Riffs on a Time-Honored Strategy
Last week, White Castle issued an animated little announcement--the results of a survey it had conducted about chicken. Specifically, it was about its Chicken Rings (12 for $2.99), an item variously described by respondents as "fanfreakingtastic" and "pluckin' awesome." Not exactly a bombshell piece of news. Nor was it especially jaw-dropping that the lead finding--"More...

AdWeek News
Jun 29, 2020

Google Is Bringing Free Retail Listings to Search
In April 2020, Google announced that it would update the Google Shopping tab to consist of mostly free product listings. Now, free listings are coming to Google's search results page as well. Currently, when users search for a product on Google, they will see sponsored shopping links in the product's "knowledge panel." This summer, free...

AdWeek News
Jun 29, 2020

Facebook Boycott Intensifies; Wendy's Breaks Silence on Social Media: Monday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Advertisers Continue to Flee Facebook Earlier this month, The North...

AdWeek News
Jun 29, 2020

Shaq Surprises Papa John's Customers From Inside the Box as They Try His New Pizza
Shaquille O'Neal is making his mark on the menu of Papa John's. His new item--which the restaurant chain has been teasing on its website--is an extra large pepperoni pizza with extra cheese and extra pepperoni. The Shaq-a-Roni, as the brand is calling it, launches today. And for every Shaq-a-Roni purchased, Papa John's is donating $1...

AdWeek News
Jun 28, 2020

Doritos Joins the Movement to Amplify Black Voices
Doritos says it is committing to amplifying Black voices in a new spot debuting Sunday night during the BET Awards. "Do You Hear Us Now?" is the name of the new 30-second ad created by BET and features artist Luke James, who asks, "You love our music, you love our culture, but do you love...

AdWeek News
Jun 28, 2020

Kind Lights Up New York Skyline to Commemorate Pride's 50th Anniversary
Global Pride events have gone virtual due to the Covid-19 pandemic, but Kind found a way to physically celebrate the 50th anniversary of New York's first march. The snack brand created a rainbow light tribute to join the city's skyscrapers on June 27 through early this morning. The brand partnered with experiential marketing agency Bankrobber...

AdWeek News
Jun 27, 2020

Milton Glaser, Graphic Designer Who Shaped Visual Identities of Countless Brands, Dies at 91
Milton Glaser, the designer and commercial artist whose seven decades of output included the legendary "I NY" logo, died of a stroke on Friday. He was 91 years old. A prodigiously gifted artist, conceptual thinker and intellectual, Glaser personified the field of postwar graphic design. Combining a wide range of artistic influences and brightening them...

AdWeek News
Jun 27, 2020

What Success for LGBTQIA Representation Looks Like Outside June
Earlier this month, SCOTUS outlawed employment discrimination against LGBTQIA people-a joyous moment as we honor Pride. However, this fight is far from over. We still need protections in housing, public spaces, education, federal funding and more so we can truly be equal and feel safe living authentically. Until then, society will keep missing out on...

AdWeek News
Jun 26, 2020

NBA Releases Brand Spot in Support of Black Lives Matter
While deprived basketball fans were tuned in on ESPN this evening to eagerly watch the NBA's schedule release special, they were met with a harrowing yet hopeful message straight from the league. "The truth is racism is everywhere," NBA's new 60-second spot starts off with, displaying a montage of clips, photographs and newsreels from the...

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