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AdWeek News
Mar 01, 2021

What's in a Brand Name? In 2021 America, It Depends Who You Ask
In addition to freedom of speech and the press, the First Amendment of the U.S. Constitution ensures Americans have the right to peaceably assemble and "to petition the government for a redress of grievances." This is what is known as freedom of assembly. When Walmart launched a private label clothing brand in September, the retailer...

AdWeek News
Mar 01, 2021

How AB InBev's In-House Agency draftLine Helped the Company Navigate 2020
The difficulties of doing business during the pandemic seem to have validated Anheuser-Busch (AB) InBev's decision to create draftLine, its own in-house agency. This year, the brewer behind Budweiser, Stella Artois and Michelob Ultra plans to grow the team's headcount by 25%. Since debuting as a three-person digital agency in Spring 2018, draftLine now consists...

AdWeek News
Feb 28, 2021

Netflix Leads the Pack at First-Ever Virtual Golden Globes, With 10 Wins
Sunday's 78th Annual Golden Globe Awards, held virtually for the first time this year, may be a night the Hollywood Foreign Press Association would rather not remember, given that the NBC telecast was marred by technical issues and frequent criticism from hosts and attendees about the lack of diversity in the organization's ranks. However, streamers...

AdWeek News
Feb 28, 2021

Adweek Podcast: The Rapid Intersection of Media and Commerce
As retailers explore the opportunity presented by launching a media arm and publishers eye digital shopping malls, it's clear that media and commerce will continue to converge. On this week's episode of Yeah, That's Probably an Ad, hosts David Griner and Ko Im are joined by Adweek's commerce editor Lisa Lacy and media editor Lucinda...

AdWeek News
Feb 28, 2021

Chance the Rapper Reinvented Virtual Performances in Quarantine, and He's Not About to Stop
When your name is Chance the Rapper, it's pretty much a given that one of your favorite parts of your job is performing in front of an energetic crowd. But the Grammy-winning musician has been denied that opportunity since the pandemic first hit a year ago. In nine years, he had gone from writing raps...

AdWeek News
Feb 28, 2021

Profiles in Black Creativity: Jerome Jones Creates Classic JCPenney Ad
Throughout Black History Month, we're partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today we're spotlighting creative director Jerome Jones and a print ad he created that still holds a special place in his heart, even decades after its run. "The Look" campaign...

AdWeek News
Feb 27, 2021

Profiles in Black Creativity: Monty Browne Helps AT&T Do Good During the Holidays
Throughout Black History Month, we're partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today we're spotlighting creative director Monty Browne and a campaign he recently worked on for AT&T. The "Selfless Selfie" encouraged people to post a photo of themselves in one of...

AdWeek News
Feb 26, 2021

Facebook NPE Team Wants Aspiring Rappers to Spit Some Bars
No recording contract, but still feel like spitting some bars? Try Bars, the newest offering from the Facebook NPE Team. The goal of iOS application Bars is to enable rappers to easily create and share their work so that they can focus on and experiment with content, rather than investing in expensive equipment and production....

AdWeek News
Feb 26, 2021

Soccer Manager Jürgen Klopp Shows Off His Angry Side in Snickers' Foosball Ad
LONDON--The "You're not you when you're hungry" ad campaign by Snickers is widely loved by consumers--thanks in no small part to the glittering array of stars who have fronted the chocolate brand's ads. Betty White was the first star to grace the small screen with her presence in the first ad in the long running...

AdWeek News
Feb 26, 2021

Mick Jagger Narrates Powerful, Hopeful Ode to Live Music for The Royal Albert Hall
LONDON--The Royal Albert Hall, in London's upmarket South Kensington, has played host to some of the world's greatest musicians, events and exhibitions since it was opened by Queen Victoria in 1871. To mark its 150th anniversary this year, the Royal Albert Hall has released a powerful, hopeful and emotive 90-second film that pays tribute to...

AdWeek News
Feb 26, 2021

If You're Desperate for a Vacation, You'll Find This Ad Painfully Relatable
LONDON--The travel industry has taken one of the biggest knocks throughout the coronavirus pandemic, with vacations having been more or less off the cards for the past year. But, in Europe, as vaccinations begin to make the future look more hopeful, travel brands are taking tentative first steps to market their offerings once more. P&O,...

AdWeek News
Feb 26, 2021

A Sacred UPS Brand Space Is Rejuvenated for Black History Month
Certain things in the brand world are not supposed to be touched, altered or messed with in any way. One of the holy grails is packaging. There are exceptions, but could you imagine picking up something from Target and not seeing that bold bullseye on the bag? And it would seem peculiar getting that (very)...

AdWeek News
Feb 26, 2021

Clubhouse: How to Change Your Interests
The Clubhouse application allows users to select their interests by choosing topics from a wide variety of categories, such as "Life," "Wellness" and "Entertainment." When you set your interests, Clubhouse will be able to personalize your app experience based on your choices (other users won't be able to see the interests you've selected). If you...

AdWeek News
Feb 26, 2021

Twitter Looks to Help Creators, Publishers Monetize via Upcoming Feature Super Follows
Twitter discussed two upcoming features at its Analyst Day Thursday: Super Follows, a way for creators and publishers to monetize premium content; and Communities, aimed at enabling users of the social network to hone in on specific interests. The company did not offer a timetable on the debut of either feature. Product lead Kayvon Beykpour...

AdWeek News
Feb 26, 2021

Ikea Created an Augmented Reality ‘Escape Room' on Snapchat
Ikea is turning decluttering into a game with a new augmented reality "escape room" on Snapchat that tasks users with organizing items with the furniture giant's products. The entire experience takes place in a miniature model of a bedroom that can be superimposed on a tabletop, floor or other flat surface through a smartphone camera....

AdWeek News
Feb 26, 2021

Hyundai Elevates Former BMW Exec to Global CMO and Undergoes a Restructuring
As part of a broad organizational restructuring aimed at improving marketing coordination across its brands, Hyundai Motor Company has named a new global chief marketing officer, effective this month. Top line The South Korean automaker promoted Thomas Schemera, former evp and head of product division, to CMO and head of its customer service division. He's...

AdWeek News
Feb 26, 2021

Artsy's OOH Displays Spotlight Black Joy in Black History Month Campaign
Artsy has taken Black artwork on the road to spread a message of optimism this month. The online platform for buying and selling art teamed up with Outfront Media's Moments by Outfront content and publisher platform to launch "Portrayals of Black Joy by Today's Emerging Artists," a Black History Month activation focused on positive portrayals...

AdWeek News
Feb 26, 2021

How This Campaign Can Help Black Communities Rise Above Covid-19
Since the pandemic started, the grim data continues to show the devastation that Covid-19 has on America's population--but especially among Black communities. Other minority groups have also been disproportionately affected by the pandemic. According to the Centers for Disease Control and Prevention (CDC), non-Hispanic American Indian or Alaska Native people had an age-adjusted Covid-19 hospitalization...

AdWeek News
Feb 26, 2021

Profiles in Black Creativity: Winston Peters Creates Milestone Event for Kings Theatre
Throughout Black History Month, we're partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today we're highlighting Winston Peters, founding partner of My?berLife Consulting Group, a consultancy based in New York. He's also an adjunct professor at Manhattan College. Below, in his own words,...

AdWeek News
Feb 26, 2021

Clubhouse: How to Turn Off Notifications
While Clubhouse lets users customize the kinds of notifications they'll receive from the audio chat application (and choose how frequently to receive them), as of this writing, there is no way to turn off notifications completely from within the app (they can only be paused for up to a week at a time). If you...

AdWeek News
Feb 26, 2021

AdColony Sells to Digital Turbine in an Estimated $400 Million Deal
Otello has agreed to sell its mobile advertising unit AdColony to Digital Turbine in an estimated $400 million deal. Digital Turbine, a Nasdaq-listed company that specializes in delivering content on Android devices, announced the agreement, brokered by investment bank Luma Partners, earlier this morning. While the transaction was announced as a "total estimated consideration of...

AdWeek News
Feb 26, 2021

Will Ad Tech Changes Leave Publishers and Marketers Stranded on Apple Island?
Monolithic change will accompany Apple's App Tracking and Transparency framework when enforcement begins this spring. Ad targeting, measurement, monetization and data will be stripped of their Rosetta Stone, Apple's IDFA--and the app ecosystem eagerly searches for answers on how to drive and calculate ROI with advertising. As competing methodologies take root and begin to battle...

AdWeek News
Feb 26, 2021

Welcome to the Club(house); Big Pharma's Redemption: Thursday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 'Be Human and Be Fallible': Brands Test the Waters on...

AdWeek News
Feb 26, 2021

Retailers Embrace Black History Month as Consumer Demand for Diversity and Inclusion Increases
As the demand for action on diversity, equity and inclusion issues increases, retailers' adoption of Black History Month has grown significantly in 2021--although until now, it has admittedly grown at a slow pace overall, considering it was officially recognized in the U.S. in 1976. This year, however, more retail brands are creating campaigns to elevate...

AdWeek News
Feb 26, 2021

‘Be Human and Be Fallible': Brands Test the Waters on Clubhouse
A pandemic Valentine's Day is depressing enough without being rejected by strangers late at night on Clubhouse. Yet, in one "shoot your shot" room, in which users try to win a date on the audio platform, that's exactly what happened. Stepping in to try and mediate the matter, pizza startup Slice saw an opportunity to...

AdWeek News
Feb 26, 2021

Why Covid-19 Vaccines Might Be Big Pharma's Last Big Chance to Repair Its Reputation
On Dec. 8, 2020, a 90-year-old woman sat in a high-backed chair at the University Hospital in Coventry, U.K., and entered the history books. Her name was Margaret Keenan and, on that chilly Tuesday, she became the first person on the planet to receive a vaccination for Covid-19. Asked for a comment from the BBC,...

AdWeek News
Feb 25, 2021

How Covid-19 Changed Season 4 of The Handmaid's Tale
The Handmaid's Tale had just begun filming its fourth season last March, when production on the series was shut down for six months due to the pandemic. And when the first three episodes of Season 4 debut April 28 on Hulu, Covid-19's effects will continue to reverberate in the drama. "A ton of things had...

AdWeek News
Feb 25, 2021

This Sustainable Food Brand Requires No Sunlight, Soil or Rain. And It Sold Out Instantly
Anderson Cooper and Bill Gates did a taste test on a recent episode of 60 Minutes, with both men giving a thumb's up to a new yogurt that's neither plant- nor animal-based. Which may have caused viewers to ask: If it's not made from milk or grains or nuts, what exactly is that stuff? Short...

AdWeek News
Feb 25, 2021

NBCUniversal, Ad Council, and SAP Execs on the Power of Purpose-Led Marketing
While purpose-driven marketing isn't a new term in our industry, it's taken on a significant new meaning in a COVID world. It isn't enough to act on consumer's behalf -- rather brands are shifting towards a more collaborative approach to work alongside consumers to bring about positive change at both individual and community levels. At...

AdWeek News
Feb 25, 2021

Exclusive: American Cancer Society Names Tombras as Media Agency of Record
Tombras' new media agency of record assignment represents the Knoxville-based independent agency picking up an account previously held by a major holding company competitor. But for Tombras president Dooley Tombras, the win is also deeply personal. "Cancer has afflicted so many people in my family, including my dad who is the chairman at Tombras and...

AdWeek News
Feb 25, 2021

The&Partnership Expands to West Coast With LA Office
It may seem strange for an established agency to open a new office when its employees will still be working remotely, but with vaccine distribution well underway, The&Partnership decided the time was right to invest in future growth. The agency is opening a new Los Angeles office to work with a growing roster of West...

AdWeek News
Feb 25, 2021

Facebook Rejects One of Its Oversight Board's Recommendations
Facebook and its independent content oversight board disagreed for the first time. Vice president of global affairs and communications Nick Clegg said in a Newsroom post Thursday that Facebook committed to take action on 11 recommendations by the board, but the company disagreed with one and would not take action on it. Facebook declared when...

AdWeek News
Feb 25, 2021

AT&T Spins Off Pay TV Business As It Doubles Down on Streaming
AT&T is spinning off its traditional pay TV business, which includes the DirecTV, AT&T TV and U-Verse video services, into a separate company that will be jointly operated by AT&T and the private equity firm TPG, the companies said today. Top Line The new venture, in which AT&T will retain a majority stake, moves AT&T...

AdWeek News
Feb 25, 2021

Nestlé's AI-Powered Virtual Human Is Here to Answer Your Cookie-Baking Questions
Nestl? has deployed a new high-tech spokesperson to field all of your burning questions about baking its cookies. The snack giant rolled out an eerily lifelike virtual avatar this week that uses natural language AI and autonomous animation to answer basic questions about the company's Toll House chocolate chip cookie recipe. The cookie coach, named...

AdWeek News
Feb 25, 2021

How Jennifer Garner Helped Shape the Purpose of Once Upon a Farm
For Jennifer Garner, joining an organic kid food brand in 2017 wasn't just about finding a product she was passionate about--it was about being able to influence the direction of the companies she partnered with. "I enjoy the role of being a spokesperson or an ambassador for a company that I'm passionate about, but I...

AdWeek News
Feb 25, 2021

Tullamore D.E.W. Will Welcome a Jameson to Its Family, Following a Name Change
William Grant & Sons' Tullamore D.E.W. Irish Whiskey is welcoming a Jameson into its family for St. Patrick's Day this year. No, the two iconic brands are not joining forces. Rather, as part of Tullamore D.E.W.'s annual O'Everyone St. Patrick's Day campaign, one California resident with the last name Jameson who legally changes that name...

AdWeek News
Feb 25, 2021

Facebook Releases Graph API v10.0, Marketing API v10.0
Facebook released Graph API (application-programming interface) v10.0 and Marketing API v10.0 this week and issued several reminders for developers on its platform. In order to avoid losing access to the Facebook Platform API, developers must complete Data Use Checkup within 60 days of being enrolled. They can do so via the My Apps page in...

AdWeek News
Feb 25, 2021

Target Wants to Broaden Its Customer Base With New Apple Shop
While Macy's turned a profit for the first time in three quarters, it and other mall-based department stores have new reasons to worry about their competitive positioning now that Target appears to be more visibly, um, targeting their customers. The value-oriented department store banner, historically thought of as more of a competitor to Walmart, unveiled...

AdWeek News
Feb 25, 2021

StockX Auctions a Pair of Láolú Sneakers to Raise Money for Lena Waithe's Charity
As Black History Month comes to a close, StockX is partnering with actor and producer Lena Waithe to support social justice activists and Black-owned businesses impacted by the Covid-19 pandemic. Top line The online marketplace worked with artist, musician and former human rights lawyer L?ol? Senbanjo to create a pair of custom Nike Dunk Lows...

AdWeek News
Feb 25, 2021

R/GA Chooses Shannon Washington and Erin Lynch to Lead New York Creative Department
R/GA has tapped two of its creatives to take on elevated roles at the agency. Erin Lynch, who joined the shop more than a decade ago, has been named svp and executive creative director of its New York office. Shannon Washington, who joined R/GA last year, is taking on the same role. Together, the pair...

AdWeek News
Feb 25, 2021

As Virtual and Physical Merge, Roblox Helps Brands Tap Into Young People
Roblox, the online platform that launched in 2006, is one of the digital services that benefited from the pandemic, as reams of people, limited from gathering in person, replicated those experiences online. According to the platform's first chief marketing officer Barbara Messing, who joined the Adweek Challenger Brands stage this week, 37 million people use...

AdWeek News
Feb 25, 2021

Clubhouse: How to Change the App's Notification Frequency
Did you know that you can control how frequently you receive notifications from the Clubhouse application? By default, the app's notifications are set to a "Normal" frequency, but you can choose to receive notifications more or less frequently, depending on your preference. Here's how this is done. Note: These screenshots were captured in the Clubhouse...

AdWeek News
Feb 25, 2021

Busch, Nascar Will Let 1 Fan Name the Cup Series Race at Kansas Speedway May 2
What if Busch, the official beer of Nascar, told you that you could name the Nascar Cup Series race at Kansas Speedway May 2--for $1? The beer brand and the league teamed up on the contest, and the name chosen by the winning fan will become the official title of the May 2 race across...

AdWeek News
Feb 25, 2021

Mr. and Mrs. Potato Head Are Going Gender Neutral
After nearly 70 years, the toys known as Mr. and Mrs. Potato Head will become simply Dad and Mom Potato Head this fall as the iconic toy line is rebranded as "Potato Head." This is part of an effort by parent company Hasbro to take a step back from traditional notions of gender identity and...

AdWeek News
Feb 25, 2021

This Agency Reframed the Conversation About Defunding the Police
The idea of defunding the police has always been less radical than it sounds. Understanding this, Brooklyn-based agency Huge found a way to distill the essence and the promise of the movement into three words: Defund to Refund. The agency brought the realities of the cost of police brutality, and the benefits of reinvesting in...

AdWeek News
Feb 25, 2021

Return to Sender: New USPS Delivery Trucks Receive Mixed Response
For the first time in 30 years, the U.S. Postal Service is upgrading its delivery trucks to run on electric power, but the new design has brought out trolls who are comparing the new look to Donald Duck and airport shuttles. Top line The USPS released images and details of the $482 million investment in...

AdWeek News
Feb 25, 2021

Waze Continues to Help SMBs Navigate the Pandemic
Navigation platform Waze detailed updates to its Waze Ads Starter solution for small and midsized businesses. The aim is to make it easier for SMBs to create and manage campaigns on the platform via its Ad Manager and to connect with existing customers and drum up new businesses. Businesses will be able to access the...

AdWeek News
Feb 25, 2021

Charli D'Amelio Has a New Drink at Dunkin'
TikTok superstar Charli D'Amelio has already made her Dunkin' fandom known, as the chain added a signature drink in her name, The Charli, last September. They reunited this week to plug Dunkin's new Sweet Cold Foam for Cold Brew, leading to D'Amelio's new signature drink, the Charli Cold Foam. BBDO New York spearheaded a campaign...

AdWeek News
Feb 25, 2021

Amazon's Ukonwa Ojo on Culture, Creators and the Childlike Magic of Marketing
While it wasn't an easy decision for Ukonwa Ojo to make the move from CMO of MAC Cosmetics to CMO of Amazon Prime Video and Amazon Studios, it was a decision that quickly proved to be the right one for this culture-focused leader. And the draw of this new role for Ukonwa was two-fold: not...

AdWeek News
Feb 25, 2021

Laverne Cox and Smirnoff Want to Meet You at the Virtual Bar(re) for Women's History Month
Women's History Month could use some inclusivity--and maybe a little vodka for all the progress we've yet to make. This March, Smirnoff is teaming up with actor and producer (and longtime brand partner) Laverne Cox on a campaign to broaden the scope of Women's History Month by pairing fan engagement with tangible support for businesses...

AdWeek News
Feb 25, 2021

Twitter Digs Deep Into Billions of Tweets Over 2 Years on 6 Macro Themes
Twitter analyzed billions of tweets over two years in-depth and released new report The Conversation: Twitter Trends, digging into six macro conversation themes to help people understand evolving cultural trends on its platform. The social network said in the introduction to its report that there is a 73% correlation between cultural relevance and revenue, according...

AdWeek News
Feb 25, 2021

Profiles in Black Creativity: Jetta Bates Vasilatos Shares Story of Gullah Geechee Culture
Throughout Black History Month, we're partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today we're spotlighting Jetta Bates Vasilatos, a strategist who's worked with brands like L'Or?al and Unilever. Earlier in her career, Vasilatos had the opportunity to promote a documentary called The...

AdWeek News
Feb 25, 2021

How Complex Media Turned Its Hot Sauce Into a Cool 8-Figure Line Item
Complex Media has some history in building diversified revenue streams. At Adweek's Challenger Brands on Wednesday, CEO Rich Antoniello stressed the importance of building a differentiated brand, especially for publishers looking to diversify their revenue streams by incorporating ecommerce and events. That strategy has been paying off, as the company said that merchandising deals for...

AdWeek News
Feb 25, 2021

How Complex Networks Turned Its Hot Sauce Into a Cool 8-Figure Line Item
Complex Networks has some history in building diversified revenue streams. At Adweek's Challenger Brands on Wednesday, CEO Rich Antoniello stressed the importance of building a differentiated brand, especially for publishers looking to diversify their revenue streams by incorporating ecommerce and events. That strategy has been paying off, as the company said that merchandising deals for...

AdWeek News
Feb 25, 2021

Clubhouse: How to Turn Off Trending Notifications
By default, the Clubhouse application may send you notifications related to trending chat rooms on the app. If you don't want to receive these trending notifications, you have the ability to turn them off while leaving the rest of the app's notifications turned on. Here's how this is done. Note: These screenshots were captured in...

AdWeek News
Feb 25, 2021

Facebook Bans Myanmar Military Altogether
Earlier this month, Facebook said it would "significantly" reduce the distribution of content from pages and profiles run by the Myanmar Military, or the Tatmadaw, due to spreading misinformation following the military coup that occurred in the country Feb. 1. Late Wednesday, the social network took things further. In an update to a previous Newsroom...

AdWeek News
Feb 25, 2021

Pepsi Zero Sugar Declares the End of Compromise in New Campaign
Pepsi Zero Sugar has debuted a marketing push that involves more than 70 ads with messages tailored to address a variety of moments in men's daily lives. Top line The new campaign, "Zero Sugar, Zero Compromise," is aimed at men in their 30s and 40s who are tired of settling. Depending on what TV show...

AdWeek News
Feb 25, 2021

Yelp Received Over 18.1M Reviews in 2020, and Roughly 25% Were Not Recommended
Trust and safety are the words of the day at Yelp, as the business directory and crowdsourced review forum debuted a new Trust and Safety website, released its 2020 Trust & Safety Report and detailed a key update to its recommendation software aimed at thwarting review exchange groups. The new site provides a central hub...

AdWeek News
Feb 25, 2021

PepsiCo Wants to Make Cocktail Mixers Cool Again
When someone utters the words "cocktail mixer," what comes to mind? Crusty margarita mix bottles in your aunt's fridge, or poking out of a yellowed cooler during a suburban neighborhood get-together? Whether you have those visceral visions or no preconceived notions at all, PepsiCo's new Neon Zebra line of cocktail mixers is aiming to rebrand...

AdWeek News
Feb 25, 2021

After Nearly a Decade Away, Ruffles Returns to TV
Following a year of robust sales, Frito-Lay chip brand Ruffles is airing its first TV campaign in almost a decade. Top line One of two commercials included in the marketing effort, titled "Own Your Ridges," features NBA All-Star Anthony Davis, rapper T-Pain and internet personality King Bach celebrating what makes them unique. Created by Motive,...

AdWeek News
Feb 25, 2021

Walmart's Interactive Cooking Show Is a Star-Studded, Shoppable ‘Choose Your Own Adventure'
If you've ever wanted to cook alongside actor Sofia Vergara or music legend Patti LaBelle, you're in luck. After testing an interactive cooking show for three months, Walmart has officially launched--and extended--Cookshop, its "shoppable interactive video hub for cooking enthusiasts" on the platform Eko. The show's lineup has also expanded, adding Vergara and her son...

AdWeek News
Feb 25, 2021

Facebook Continues Focus on SMBs With ‘Good Ideas Deserve to Be Found' Initiative
Facebook continues to portray itself as a champion of small and midsized businesses, kicking off its "Good Ideas Deserve to Be Found" initiative on Facebook and Instagram Thursday, as well as introducing several product updates with SMBs in mind. The company has used its support of small businesses as a battering ram in its public...

AdWeek News
Feb 25, 2021

Disruptors, Take Note: The Laws of Gravity Apply to You, Says Once Upon a Farm's CEO
John Foraker had the best job in the food industry, he's often said of his two decades at the helm of Annie's Homegrown, building the brand from niche player to household name. He took the company public and, in 2014, led its sale to General Mills for $820 million, making the brightly colored packages and...

AdWeek News
Feb 25, 2021

NBCU Expands Addressable Offerings Through Charter Partnership
NBCUniversal is expanding its addressable ad offerings in a partnership with Charter's Spectrum as both companies look to protect against the rise of streaming. Programmers and distributors have traditionally found themselves at odds fighting over carriage agreements. But the growth of streaming services, which typically offer advertisers better targeting and measurement capabilities, has led to...

AdWeek News
Feb 25, 2021

Jeep's Resumes Super Bowl Ad, Navigates Cherokee Nation Call for Change: Thursday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Exclusive: Jeep's Super Bowl Ad Is Back as DWI Charges...

AdWeek News
Feb 25, 2021

Ad Council Debuts Massive Vaccine Campaign to Quell Concerns and Answer Questions
Various Covid-19 vaccines are here, and people have concerns, opinions and questions. To educate Americans about the effectiveness and safety of the vaccines that are currently available, the Ad Council is debuting a massive campaign. The aim is to convince people to become inoculated against the virus, which has killed more than 500,000 people in...

AdWeek News
Feb 24, 2021

Everything Old Is New Again, and 6 Other Takeaways from ViacomCBS' Paramount Event
Franchises like Marvel and Star Wars are dominating Disney , and spin-offs of unscripted series like 90 Day Fianc? are bulking up Discovery . So it's no surprise that ViacomCBS's forthcoming streaming service Paramount --a revamp of its current CBS All Access streamer--is digging into its parent company's content coffers to find inspiration for the platform, which will...

AdWeek News
Feb 24, 2021

This Truthful Ad About Breastfeeding Will ‘Push the Envelope' During the Golden Globes
After being banned from the Oscars in 2020, female wellness brand Frida Mom will advertise on TV for the first time in this weekend's 78th annual Golden Globe awards on NBC. The groundbreaking campaign shows breastfeeding moms in their messy, complicated, loving and unvarnished glory. It will be one of the few instances of semi-bare...

AdWeek News
Feb 24, 2021

Magnite's Tight Relationship with Disney Now Extends Beyond Hulu
Magnite, the sell-side advertising platform, is expanding its relationship with Disney to represent a broader range of the media giant's digital inventory. Disney now uses Magnite's technology to execute a large portion of its digital ad sales. Not only is Magnite renewing its contract with Disney's Hulu streaming service for an additional 18 months, but...

AdWeek News
Feb 24, 2021

TikTok Releases Global Transparency Report for Second Half of 2020
TikTok removed 89,132,938 videos worldwide in the second half of 2020 for violations of its community guidelines or terms of service, representing less than 1% of total videos uploaded, and 11,775,777 of those removals were in the U.S., the platform said in its latest global Transparency Report, released Wednesday. TikTok added the following data to...

AdWeek News
Feb 24, 2021

Here's What Dentsu's Reorganization Actually Looks Like
Since the beginning of 2021, Dentsu says it has been operating in the U.S. under a new framework created by a restructuring across the organization. Investment in this new model came at the cost of many jobs. Dentsu cut some 6,000 roles globally in service of a restructuring that involved consolidating its agency roster under...

AdWeek News
Feb 24, 2021

Why iRobot Still Considers Itself a Challenger Brand After 30 Years
Though the Roomba robot vacuum may be a household name that has been navigating homes for nearly two decades, the company behind it still considers itself a challenger in the home cleaning space. Speaking at Adweek's Challenger Brands event today, iRobot CMO Kiran Smith said that despite the brand's longevity in the market and category...

AdWeek News
Feb 24, 2021

It's a World of ‘Earbud Moments.' Are Marketers Listening?
Indian audio streaming service JioSaavn has seen tremendous growth in recent years after going beyond its initial Bollywood focus and expanding into original content, but the company says there's still huge room for expansion. Top line Virginia Sharma, vp of brand solutions for Mumbai-based JioSaavn, spoke on Adweek's Challenger Brands Worldwide virtual stage this week...

AdWeek News
Feb 24, 2021

Peloton's Head of Marketing Talks About Fostering Community and Committing to Diversity
During Peloton's early years after its founding in 2012, the brand had to first educate its consumers on what a connected product was, said Dara Treseder, the company's head of global marketing and communications. But since that time, as connected fitness went mainstream, the provider of at-home fitness programming has switched up its messaging to...

AdWeek News
Feb 24, 2021

Calling T-Shaped Creatives: Let's Lift Up Advertising's Drab Into Drag
Video may have killed the radio star, but the explosion of new advertising media hasn't quite killed the specialist. It has, however, increasingly demanded that they know how to play outside of their own sandbox. This challenge calls for T-shaped people--adaptable and skilled beyond their specialty. Simply put, they're advertising's drag queens. This description references...

AdWeek News
Feb 24, 2021

Exclusive: Jeep's Super Bowl Ad Is Back as DWI Charges Against Bruce Springsteen Are Dropped
Jeep's somewhat controversial call for unity during the Super Bowl will be unpaused after federal prosecutors in New Jersey dropped drunk driving charges against music legend Bruce Springsteen. Jeep pulled the 120-second ad--the longest of Super Bowl 55--just days after the Big Game, as reports emerged Springsteen was arrested for a DWI in November. At...

AdWeek News
Feb 24, 2021

Chance the Rapper on Authentic Brand Deals and Optimizing Virtual Concerts
At 27-years-old with three Grammy awards and five more nominations under his belt, Chance the Rapper exudes an air of happy normality--like he's just this nice, regular guy who loves his wife, loves his city and also happens to be a rapper. After creating his own groundbreaking path to chart-topping success in music with label-free...

AdWeek News
Feb 24, 2021

Not Quite YouTube Kids, Not Quite Full YouTube
YouTube is releasing a new beta setting to assist parents when their tweens and teens are outgrowing YouTube Kids but they may not be quite ready to turn over the keys to the full YouTube experience. Director of product management, kids and family James Beser explained in a blog post Wednesday, "From our earliest days,...

AdWeek News
Feb 24, 2021

Profiles in Black Creativity: Advertising Greats Face Off in Craig Brimm's Game
Throughout Black History Month, we're partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today we're spotlighting creative consultant Craig Brimm and a project he created at Sanders\Wingo, an agency he worked at earlier in his career. Called ADversaries, the game he made up...

AdWeek News
Feb 24, 2021

Marvel Chief Kevin Feige on Making Disney Shows for Both Longtime and New Fans
The overwhelmingly positive response to WandaVision from both longtime Marvel fans and those unfamiliar with the franchise was exactly what Marvel's Kevin Feige had in mind. And the longtime Marvel president and chief creative officer hopes that other upcoming Disney shows, from The Falcon and the Winter Solider, which will premiere March 19, and the...

AdWeek News
Feb 24, 2021

Can Snap Sustain Revenue Growth of 50% Annually Over the Next Several Years?
Snap Inc. made some ambitious promises at its Investor Day Tuesday, saying that it expects sustained annual revenue growth of 50% for the next several years, and detailing how each of the five buttons at the bottom of the Snapchat application have contributed and will contribute to that growth. Co-founder and CEO Evan Spiegel said...

AdWeek News
Feb 24, 2021

Seeing Is Believing: Why Visual Search Works
Instead of text-based searches and sifting through pages of results, visual search enables enhanced, modern interfaces that help curate and review buying options faster, which comes naturally to Gen Z and millennials. Thanks to the convergence of computer vision, machine learning and neuroscience, visual search is helping marketers meet these customers where they are by...

AdWeek News
Feb 24, 2021

NRF Projects Retail Sales to Grow Between 6.5% and 8.2% in 2021
Retail sales are expected to grow between 6.5% and 8.2% or $4.3 trillion and $4.4 trillion this year, the National Retail Federation projected Wednesday, citing the reopening of the economy and vaccination efforts as propelling what could prove to be the fastest growth since 2004. Online or non-store sales in particular are expected to jump...

AdWeek News
Feb 24, 2021

Could Jeep Cherokee Be Next to Rebrand as Tribe Calls for Change?
The Cherokee Nation, a sovereign tribal government in Oklahoma, has asked automaker Jeep to rebrand the SUV models that have used its name for more than 40 years. Car and Driver magazine was first to report the news, quoting Chuck Hoskin Jr., principal chief of the Cherokee Nation, as Jeep prepares to launch the 2022...

AdWeek News
Feb 24, 2021

Catalina Sues Quotient in a Clash of the Coupons
Catalina filed suit in a Florida Court this morning alleging that rival coupon and in-store marketing data outfit Quotient engaged in "illegal, below-cost pricing" practices that caused harm to both businesses and consumers alike. Per the legal filing, Quotient has offered below-cost pricing to retailers that prevents Catalina from providing its in-store coupon marketing services...

AdWeek News
Feb 24, 2021

Here's How All the Smart TV and Connected TV Platforms Measure Up
There's more ways to consume content than ever before, and the coronavirus pandemic has only supercharged existing trends, making smart TVs one of the fastest growing marketplaces. Time spent streaming grew 44% year-over-year between the fourth quarters of 2019 and 2020, led by smart TVs with a massive 157% increase in viewing hours, according to...

AdWeek News
Feb 24, 2021

Fry's Electronics Abruptly Shuts Down After 35 Years in Business
Fry's Electronics became the latest in a long line of pandemic-related retail closures today when it announced the sudden shutdown of all 31 of its stores across nine states. In a statement posted to the retailer's website, the chain blamed changes in the retail industry and challenges around the Covid-19 pandemic. Top line Founded in...

AdWeek News
Feb 24, 2021

Clubhouse: How to Pause Notifications
Did you know that Clubhouse allows you to temporarily pause the application's notifications so that you won't receive alerts for a set amount of time? You can choose from multiple lengths of time, depending on your preference. Our guide will show you how this works. Note: These screenshots were captured in the Clubhouse app on...

AdWeek News
Feb 24, 2021

Instagram Marks Women's History Month With Video Series TogetHER
Instagram unveiled video series TogetHER Wednesday with the aim of sharing the stories of women entrepreneurs with Women's History Month coming up in March. TogetHER was created, developed and produced by Asas.br.com, an "international collective of creative intelligence," and Asas.br.com and Instagram worked together to find and cast subjects. The videos will appear on @instagramforbusiness...

AdWeek News
Feb 24, 2021

Politico Europe Hires Nicolas Sennegon as Chief Revenue Officer
Politico Europe announced today that Nicolas Sennegon was its new chief revenue officer. Sennegon previously served as chief commercial officer at The Economist Group. Top line Sennegon, who will start March 1, is replacing Darianna Gessner, who left in June to become vp of enterprise partnerships for Politico. "I'm looking forward to joining the team...

AdWeek News
Feb 24, 2021

P&G's Marc Pritchard to Chair Adweek's Sustainability Council
Adweek has formed a new Sustainability Council, and its first gathering is already on the calendar--virtual, of course--set for April 6-7. The council and the event are an outgrowth of Adweek's focus on corporate sustainability efforts. Marc Pritchard, chief brand officer of Procter & Gamble, will chair the council alongside Adweek's Nadine Dietz. "The people...

AdWeek News
Feb 24, 2021

Clubhouse: How to Add an Email Address to Your Account
When you sign up for a Clubhouse account, your account will be tied to your phone number, rather than your email address. However, you have the ability to add your email address to your profile to give your account extra security, meaning that you would have a second way to prove that you're the owner...

AdWeek News
Feb 24, 2021

Why Amazon Is Turning to Crowdsourcing to Decide Which Smart Gadgets to Produce
Amazon is turning to the wisdom of crowds to determine which voice-enabled smart devices are worth producing. The ecommerce giant recently rolled out a Kickstarter-like program through which customers can submit preorders for any of a handful of gadget prototypes, with the expectation that Amazon will only make the device if it hits a certain...

AdWeek News
Feb 24, 2021

Macy's Surprises Wall Street With a Profitable Quarter Amid Mall Store Closures
A year after announcing it would close 125 stores and on the heels of three quarters of losses, Macy's announced a profitable Q4 on Tuesday. Net income for the 13 weeks ended Jan. 30 reached $160 million on net sales of nearly $6.8 billion. While comp-store sales were down by 17%, digital sales grew by...

AdWeek News
Feb 24, 2021

AMC Networks, Omnicom Complete First-Ever National Linear Addressable Campaigns
AMC Networks and Omnicom Media Group have completed what the media company says is the first-ever national linear TV addressable campaign. Late-2020 campaigns for Volkswagen and a second, unnamed brand were involved in AMC Networks' On Addressability partnership with Canoe Ventures. The spots ran nationwide on Comcast and Charter cable systems, which a reach close...

AdWeek News
Feb 24, 2021

Jim Belushi's Really Stinky Weed; A Chicken… Sandwich?: Wednesday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Jim Belushi Talks 'Stinky Weed' and Following His Passion As...

AdWeek News
Feb 24, 2021

The Silence From Brands Not Taking a Stand During Black History Month Is Deafening
Key Insights Black History Month 2021 has proven to be disappointing, but what's more disheartening is what it indicates about the months ahead. It's been nine months since the police killings of George Floyd, Breonna Taylor and Ahmaud Arbery sparked a resurgence of the Black Lives Matter movement. Brands tripped over themselves to get into...

AdWeek News
Feb 23, 2021

10 Trends #MarketingTwitter Thinks are the Most Exciting for 2021 and Beyond
The events of 2020 have fundamentally changed everything for marketers. Pivoting was no longer just an option; it was a necessity. But with rapid change also comes rapid innovation. For 2021 and beyond, marketers now play a much more elevated role in shaping the future of the marketing landscape. But don't just take our word...

AdWeek News
Feb 23, 2021

Twitter Permanently Suspends 373 Accounts Tied to State-Linked Information Operations
Twitter permanently suspended a total of 373 accounts from four networks in Armenia, Iran and Russia (two) for violations of its platform manipulation policies and added those networks to its archive of state-linked information operations. Early access to the data revealed Tuesday was shared with the Stanford Internet Observatory. Twitter investigated and removed 35 accounts...

AdWeek News
Feb 23, 2021

Popeyes Trolls Taco Bell With ‘TikTurial' for Turning Its Chicken Sammie Into a Taco
Do the trolls at Popeyes ever take a meal break? No, apparently they do not, especially when any of their competitors dare to enter their hallowed breaded-and-fried chicken space. Last week the target was McDonald's, which had launched a limited-release "exclusive" product preview for its new crispy chicken sandwich. Popeyes responded by buying up 50...

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