NEWS: ADWEEK NEWS
Setup News Ticker
   NEWS: ADWEEK NEWS
AdWeek News
Dec 06, 2019

‘Peloton Girl' Stars as Herself in the Greatest Sequel Ever: An Aviation Gin Ad
It spurred a million think pieces and spoofs, and it's the current enfant terrible of ... er, terrible advertising. Yes, we're talking about that Peloton ad that people either can't get enough of or get away from fast enough. There's been all kinds of backlash about the pandering, sexist vibe the spot gives off and...

AdWeek News
Dec 06, 2019

US Airline Earnings Are Up 21.5% in 2019 So Far
U.S. airlines had a healthy third quarter, with a 21.5% increase over last year's earnings from the same time period according to third-quarter airline financial data released today by the Bureau of Transportation Statistics. More significantly, it's the 26th consecutive quarter that airlines have posted an after-tax profit and the 34th consecutive quarter of pre-tax...

AdWeek News
Dec 06, 2019

Mountain Dew Is Running a Super Bowl 2020 Ad This Year
PepsiCo's Mountain Dew is running an ad during Super Bowl 54, according to people familiar with the matter. The spot will mark Mountain Dew's return to the Big Game after sitting out this past year. Its parent company PepsiCo, which has served as the Super Bowl's halftime sponsor since 2012, aired ads for Pepsi, Doritos...

AdWeek News
Dec 06, 2019

Facebook Adds More Reporting Options in Time for the Holiday Shopping Season
Facebook released three updates to its reporting features to help businesses get a better handle on how their campaigns are performing during the holiday shopping season. The social network's new cross-account reporting option will enable brands to see metrics including reach, impressions and conversions across multiple ad accounts. The new feature also includes de-duplicated reach,...

AdWeek News
Dec 06, 2019

Sir Kensington's Makes a Magazine All About Condiments
If you don't think condiments get their proper due, Sir Kensington's has a magazine for you with Sandwich, a quarterly publication that aims to explore modern society through a fun, food-based lens. The New York-based condiment maker, part of the Unilever family, released the first issue last month, dedicated to the BLT. It features an...

AdWeek News
Dec 06, 2019

The NFL Teams Up With Amazon to Prevent Player Injuries
The NFL isn't known for being easy on players' bodies or brains. But a new health and safety initiative in partnership with Amazon Web Services hopes a simulated player will help the league better predict the risk of player injuries and, hopefully, prevent them. The NFL will work with Amazon's cloud computing unit to develop...

AdWeek News
Dec 06, 2019

Inside Showtime's Huge Experiential Marketing Push for The L Word: Generation Q
Fans of The L Word will soon see characters such as Bette (Jennifer Beals), Alice (Leisha Hailey) and Shane (Kate Moennig) grace their screens again in The L Word: Generation Q, Showtime's reboot of the drama series that premieres Sunday. To celebrate the return of the series--which follows the lives of a group of lesbians,...

AdWeek News
Dec 06, 2019

Foursquare Elevates Recently Hired President David Shim to CEO
David Shim, who joined the location-based technology platform Foursquare as president in June, has been elevated to CEO and added to the board of directors, the company announced today. Current CEO Jeff Glueck is leaving Foursquare at year's end to explore new opportunities. Shim had been founder and CEO of Placed, which was established in...

AdWeek News
Dec 06, 2019

Spotify's Year-End Ad Campaign Visualizes a Decade of Listening Habits
Spotify is splashing huge Bonnie Tyler heads and horses in cowboy boots across billboards for its annual year-end Wrapped campaign, which rolled out on Dec. 5. This year it's not just looking back on 2019; it's looking back on an entire decade. And what did the world listen to over the past 10 years, asks...

AdWeek News
Dec 06, 2019

The FAA Declares War on Christmas
Watch out, Clark Griswold. The Federal Aviation Administration just issued a warning against holiday "laser light displays" aimed at the sky, which can interfere with pilots' vision. Between Jan. 1 and Nov. 23, the agency recorded 5,486 "laser incidents," up from 4,949 in 2018. That total includes both holiday lights and laser pointers. The FAA...

AdWeek News
Dec 06, 2019

Spotify: Here's How to Change Your Volume Level Setting
Did you know that Spotify allows you to control the volume of the content you play outside of just using a volume bar? The platform also allows you to set your overall "volume level" by selecting "loud," "normal" or "quiet." Our guide will show you how to change your volume level setting from within the...

AdWeek News
Dec 06, 2019

13.2 Million US Viewers Watched The Irishman in Its First 5 Days on Netflix
Netflix's most high-profile movie yet--the gangster epic The Irishman, directed by Martin Scorsese and starring Robert De Niro and Al Pacino--had a strong debut, with 13.2 million U.S. accounts streaming the film in its five days, according to Nielsen. The 3.5-hour drama averaged nearly 2.6 million U.S. viewers on its premiere date, Wednesday, Nov. 27....

AdWeek News
Dec 06, 2019

Here Are 3 Logo Design Trends We Can Expect Coming Into 2020
As we turn the corner into a new decade, marketers and brand builders are poised to enter a new era of design. Building on current styles and taking totally fresh artistic direction, designers around the world are pushing the boundaries in an effort to define the key design traits of the next 10 years. Nowhere...

AdWeek News
Dec 06, 2019

4 Ways Programmatic Buyers Can Master First-Price Auctions
In 2019, key players in the complex world of programmatic have taken major strides toward greater simplicity and transparency for buyers. In fact, Google's recent decision to adopt a first-price model has added pressure to programmatic traders to simplify the state of auction dynamics and shed the inefficiencies of second-price auctions. For years, second-price auctions...

AdWeek News
Dec 06, 2019

United Airlines Promotes President Scott Kirby to Chief Executive
United Airlines, the world's third-largest airline, announced late Thursday night that current CEO Oscar Munoz will transition to the role of executive chairman of the board of directors. Current United president Scott Kirby will take his place, stepping into the chief executive role by May 2020, according to a statement from the airline. Munoz, who...

AdWeek News
Dec 06, 2019

As Streaming Wars Heat Up, Consumers Say They'll Drop Some Services to Try New Ones
As the streaming wars intensify, viewers are starting to adjust their consumption habits accordingly, and there's new data to prove it. About half of consumers polled in a new survey say they intend on subscribing to new OTT services--but about two-thirds of that group say they'll downgrade or cancel one of their existing video services...

AdWeek News
Dec 06, 2019

A Letter From Our Executive Editor; ET Easter Eggs: Friday's First Things First
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. A Letter From Our Executive Editor: What's Ahead for...

AdWeek News
Dec 05, 2019

YouTube Rewind Tries to Rebound With Its 2019 Edition
Beauty vlogger and makeup artist James Charles had the top trending YouTube video of 2019 in the U.S., while Old Town Road topped the music video charts. YouTube shared the 2019 edition of its YouTube Rewind year-end wrap-up Thursday, hoping to avoid a similar scenario to last year's, which ended up tallying the most dislikes...

AdWeek News
Dec 05, 2019

This ET-Themed Xfinity Ad Has Over 30 Easter Eggs. Can You Find Them?
In Xfinity's nostalgic, four-minute holiday ad that debuted on Thanksgiving, E.T. returns to Earth to reunite with Elliot and connect with Elliot's kids. And while you may have noticed several props that harken back to the original film, we bet you didn't get every single one. According to Xfinity, there are more than 30 Easter...

AdWeek News
Dec 05, 2019

CPG Marketer Acosta Files for Bankruptcy
Sales and marketing agency Acosta, Inc. filed for Chapter 11 bankruptcy in Delaware on Dec. 1 in a deal with creditors that will convert $3 billion of debt into equity. The Jacksonville-based company, which has worked with major brands like Campbell's, Coca-Cola, Kellogg's, Kraft Heinz and other leading consumer goods brands, argued that several factors--both...

AdWeek News
Dec 05, 2019

The Privacy Zeitgeist Means User Consent Is the New Key to Investment
Ad tech will need to reinvent itself or die, and anyone fighting the global wave of privacy-centric legislation that's sweeping the digital media sector will ultimately lose. That's the belief of Thomas Pasquet, co-founder and co-CEO of Ogury, an ad-tech company that today announced it had raised $50 million for its "marketing engine driven by...

AdWeek News
Dec 05, 2019

Pantene's Lovely Message of LGBTQ Support Reflects on Going Home for the Holidays
"I'll Be Home for Christmas" has been one of the holiday season's most heartbreaking songs since it was written in 1943 to honor U.S. soldiers separated from their families by World War II. Thanks to the song's title and descriptive lyrics about festive decorations, it's easy to forget the caveat that haunts the end of...

AdWeek News
Dec 05, 2019

The Classic VW Beetle is Already Cut Out in This Goodbye Campaign
Imagine the kind of legacy one would have to build in order for even its mere silhouette--ostensibly, the vaguest of likeness--to be instantly identifiable. For example, Alfred Hitchcock and the original Charlie's Angels lineup have two of the most famous profiles in pop culture. It's not just about being distinctive, but possessing the longevity that...

AdWeek News
Dec 05, 2019

Classic Blue Is Pantone's 2020 Color of the Year
Pantone believes a familiar color will take the spotlight in the first year of the new decade: Classic Blue. The color standards and forecasting company announced the hue, officially named Pantone 19-4052, as the Color of the Year for 2020 on Wednesday. The reveal marks a bold switch from 2019's Living Coral and other brighter...

AdWeek News
Dec 05, 2019

DoorDash and White Claw Are Among the 20 Fastest Growing Companies
It's 2019 and the Gen Zers are Ok Boomer-ing en masse online and reportedly on the streets. Meanwhile, media has deemed Gen X a "so-so" mess and claims the millenials are doomed. Needless to say, it's been tough for generations to make peace with each other this year, considering we've spent most of it pointing...

AdWeek News
Dec 05, 2019

Here's What Amazon Prime Members Loved Most in 2019
What were Amazon's more than 100 million Prime members doing with their ever-faster shipping and ad-free streaming this year? The Best of Prime 2019 list is out with all the details. The report remains slim on specifics like, say, an updated membership figure (it was last reported in April 2018), beyond noting that it added...

AdWeek News
Dec 05, 2019

Home Depot Builds New Slogan Targeted to Doers
Home Depot is making over its tagline to "How doers get more done." According to a statement from the home improvement retailer, the new catchphrase will be touted in a robust digital campaign, social media and via a series of television ads that will run in the weeks and months ahead, beginning with the SEC...

AdWeek News
Dec 05, 2019

Home Depot Introduces New Slogan Targeted to Doers
Home Depot is making over its tagline to "How doers get more done." According to a statement from the home improvement retailer, the new catchphrase will be touted in a robust digital campaign, social media and via a series of television ads that will run in the weeks and months ahead, beginning with the SEC...

AdWeek News
Dec 05, 2019

Facebook Sues Chinese Firm Over Cloaked Ads and Hacked Accounts
Fraudulent ads are an ongoing problem for social media platforms, but crackdowns can be difficult. However, Facebook announced it's escalated one of those battles to a lawsuit. On Thursday, the social network announced legal action against China-based ILikeAd Media International Company, as well as a marketer and developer working for the firm, over malware created...

AdWeek News
Dec 05, 2019

KFC Wants Its Fried Chicken-Scented Firelogs to Be Your New Holiday Tradition
Did anyone ask for this? Probably not. And yet KFC's fried chicken-scented firelogs still sold like hotcakes last year when they made their debut. After the 2018 batch of "11 Herbs & Spices Firelogs" sold out in three hours, the brand decided to bring them back in a bigger way for 2019. Now available for...

AdWeek News
Dec 05, 2019

Twitter's New @TwitterRetweets Handle Will Highlight Tweets That Go Viral
Twitter debuted @TwitterRetweets Thursday, representing the social network's first dedicated and operated place to highlight tweets that went viral and drew the most engagement. The @TwitterRetweets account will be active every day, and some of the first tweets it chose to highlight are embedded below. The debut of @TwitterRetweets follows moves by Twitter earlier this...

AdWeek News
Dec 05, 2019

Hal Lawton Leaves Macy's, Taking Omnichannel Expertise to Tractor Supply Company
Macy's announced today that Hal Lawton, president of the 161-year-old retailer, is resigning, effective Friday. After two years with Macy's, Lawton will be taking over as CEO of Tennessee-based Tractor Supply Company. "Hal has made significant contributions to the business over the past two years, including improving the Macy's operational cadence. Hal also helped us...

AdWeek News
Dec 05, 2019

Janae Redmond Is Leaving Twitter's MoPub After 7 Years
Janae Redmond, vice president of Twitter's MoPub mobile ad network, is leaving after seven years. Redmond revealed her departure in a series of tweets, saying that she will take some time off before deciding on her next destination. 1/ After 7 years with @mopub @twitter, I have made the incredibly difficult decision to close this...

AdWeek News
Dec 05, 2019

FTC's Amazon Investigation Reportedly Widens to Include Its Web Services
The Federal Trade Commission is reportedly expanding its investigation into Amazon to include its cloud computing business, Amazon Web Services. That's according to Bloomberg, which cited people familiar with the matter. Amazon declined Adweek's request for comment. A spokesperson for the FTC said the agency does not "comment on or confirm the existence of investigations."...

AdWeek News
Dec 05, 2019

Pringles Created a Ridiculous, Questionably Effective Way to Put Chips in Gamers' Mouths
Gamers know the experience when they are deep into a session and really want a snack but can't bear to take their hands away from the controller for even a second. To satisfy even the most focused of gamers, Pringles created the Hunger Hammer, the perfect gag gift for the holidays. The brand and agency...

AdWeek News
Dec 05, 2019

Casper CMO Jeff Brooks Jumps to Insurance Startup Lemonade
After two years with mattress industry disruptor Casper, chief marketing officer Jeff Brooks is leaving to join insurance startup Lemonade. He'll be taking charge of Lemonade's in-house creative agency, which was announced over the summer. "Lemonade doesn't look, sound or act like a traditional insurance brand, and that's the recipe for building something special and...

AdWeek News
Dec 05, 2019

Xandr's New HQ Mixes Contemporary Design With Historic Charm
When Xandr was founded in September 2018, CEO Brian Lesser was presented with the challenge of merging three businesses with differing cultures into one company. Xandr's new flagship office space in the Flatiron neighborhood of Manhattan is a crucial element of Lesser's plan for bringing that to fruition. "A big part of culture is making...

AdWeek News
Dec 05, 2019

MDC Partners Forms New Agency Network With Doner at the Helm
MDC Partners is combining seven of its agencies into a new network led by Detroit-based Doner, marking the latest shake-up under chairman and CEO Mark Penn's leadership. Called Doner Partners Network, the North American entity includes its namesake agency plus six of the holding company's specialist shops: brand strategy agency KWT Global (formerly Kwittken); PR,...

AdWeek News
Dec 05, 2019

Peloton's Holiday Ad Shows How Marketing Once Again Fails to Understand a Movement
Why do women and even men find the new Peloton holiday ad so disturbing? Because it's full of some subtle and (some not-so-subtle) triggers that indicate that marketers are still living in the past and can't seem to catch up. But rather than join the internet flurry of anger and mockery, I'd rather share some...

AdWeek News
Dec 05, 2019

Product Placement Campaigns Need Purpose or Viewers Won't Be Impressed
In a world where consumers are demanding that their favorite brands take ethical stances, purpose-driven advertising has become top of mind for brands, including product placement efforts. According to an Accenture Strategy research report, nearly two-thirds (63%) of consumers globally prefer to buy goods and services from companies that have a shared purpose that reflects...

AdWeek News
Dec 05, 2019

How Elf Cosmetics Created the Most Influential Campaign on TikTok
When Elf Cosmetics first rolled out its hashtag challenge featuring an original song on TikTok, the brand was trying to test out the platform and see how its customers engaged with the company. In the end, there were more than 2 million videos created, with over 8 million streams across Spotify, a record deal and...

AdWeek News
Dec 05, 2019

Spotify: Here's How to Go Offline
Did you know that Spotify includes an offline mode, which allows you to only listen to the music and podcasts you've downloaded to your device? Our guide will show you how to go offline in the Spotify mobile application. Note: These screenshots were captured in the Spotify app on iOS. Step 1: On the Spotify...

AdWeek News
Dec 05, 2019

Facebook Invites People to Fundraise IRL at Holiday Pop-Ups
Facebook has become a popular outlet for charitable giving, with more than $2 billion donated through the platform's fundraising tools since they launched in 2015. To coincide with Giving Tuesday (which was Dec. 3), Facebook is spotlighting its fundraising capabilities and inviting people to donate to the Military Mama Network--a nonprofit group that supports military...

AdWeek News
Dec 05, 2019

Peloton's Ad Real Impact; Viacom and CBS Merge: Thursday's First Things First
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Fact Check: Did That Dumb Peloton Ad Really Tank...

AdWeek News
Dec 05, 2019

Snap, Gucci, Harmony Korine Team Up on Limited-Edition Spectacles 3
Snap Inc. teamed up with iconic fashion brand Gucci and cult filmmaker Harmony Korine on a limited-edition run of Spectacles 3 camera sunglasses, as well as a short film shot entirely using the devices. The company said the limited-edition Spectacles x Gucci by Harmony Korine mark the first collaboration between a luxury brand and its...

AdWeek News
Dec 04, 2019

YouTube Gift Codes Are Available via Amazon in the U.S.
YouTube gift codes are now available for purchase via Amazon in the U.S. The Google-owned video site said in a blog post that the gift codes can be used to pay for subscriptions to YouTube Premium, YouTube Music Premium or YouTube TV. They can also be used to support creators on the video site by...

AdWeek News
Dec 04, 2019

Instagram Begins Requiring Birthdays for All New Users
Instagram now requires all people signing up for a new account to provide their birthdate, and anyone under 13 will be prohibited from starting an account. The Facebook-owned social media network's terms of use, amended Wednesday, now requires new members to be at least 13 years old to have accounts in most countries. But the...

AdWeek News
Dec 04, 2019

Ford Is Making Car Parts From the Skin of McDonald's Coffee Beans
In a new partnership with McDonald's, Ford is using coffee chaff--the dried coffee bean skin that comes off during roasting--to build car parts. The United States produces around 1 million pounds of coffee chaff per week, according to Debbie Mielewski, Ford's senior technical leader of the sustainability and emerging materials research team. Some of that...

AdWeek News
Dec 04, 2019

These Ordinary Ads Feature Only People With Disabilities, and That's the Point
Though people with disabilities make up the largest minority group in the world, less than 3% of characters in North American television shows have a disability. (And, of these, 95% are played by able-bodied actors.) To counter this lack of representation, a coalition of U.S. and Canadian organizations spearheaded by the Calgary Society for Persons...

AdWeek News
Dec 04, 2019

McDonald's Serves Up Branded Merch Online for the First Time
Leading up to the holidays, McDonald's is offering its customers a permanent place online called the Golden Arches Unlimited to shop its branded goods, the fast-food chain said. McDonald's will offer a rotating seasonal selection, which currently includes items such as a beanie and a holiday sweater, year-round on the online shop, the company noted....

AdWeek News
Dec 04, 2019

Giphy's 2019 List of Top 25 GIFs Is Full of Positivity
With billions of GIFs floating through platforms like Twitter, Slack and Facebook every day, it's hard to figure out which ones were the most popular in 2019. Giphy, the online database for over 10 billion GIFs and stickers, revealed the 25 most viewed GIFs this year that include famous faces like Lizzo, Keanu Reeves and...

AdWeek News
Dec 04, 2019

Viacom and CBS Have Officially Merged, Creating ViacomCBS
Nearly 14 years after splitting into two separate companies, CBS Corp. and Viacom have officially tied the knot once again. The all-stock merger between the companies--announced in August after three years of on-again, off-again talks--has been completed, creating a new combined company, ViacomCBS Inc., with more than $28 billion in revenue and 4.3 billion cumulative...

AdWeek News
Dec 04, 2019

Over 1.1 Million People on Facebook Raised $120 Million on GivingTuesday
Another GivingTuesday is in the books, and a lot of the giving that went on Tuesday came from people on Facebook. Chief operating officer Sheryl Sandberg said in a Facebook post Wednesday that more than 1.1 million people raised roughly $120 million Tuesday, with donations going to "97,000 nonprofits supporting disaster relief, animal shelters, cancer...

AdWeek News
Dec 04, 2019

Deadspin's Demise Shows How Vital Community Is to a Brand
Folks have been piling on G/O Media for its "stick to sports" mandate to Deadspin, the creative sports publication with a cult following. That mandate saw its editorial staff leave in a revolt. Days later, an executive resigned. Deadspin has been a ghost town for a month now, since Nov. 4, when it last posted...

AdWeek News
Dec 04, 2019

This Emotional Ad Tells the True Story of How the Ronald McDonald House Started in Sweden
It's not every day you see a McDonald's ad that truly tugs at the heartstrings. Yet that's exactly what Nord DDB's latest ad for the fast food chain does. The spot tells the emotional story of Paul Lederhausen founding the Swedish chapter of Ronald McDonald House Charities, which provides housing for families of children with...

AdWeek News
Dec 04, 2019

Burger King's Surprisingly Political Ad in the U.K. Takes Aim at Brexit
Burger King has gone viral once again with a bus ad that puts the heat on Westminster politicians in the U.K. Placed on the side of a red London bus by global creative agency BBH, the ad is simple, but quite direct indeed: "Another Whopper on the side of a bus. Must be an election."...

AdWeek News
Dec 04, 2019

CEO and CFO of Expedia Resign After Failed Reorganization
Expedia Group, the online travel conglomerate that includes Orbitz, Vrbo, Hotwire and several other metasearch engines, announced this morning that CEO Mark Okerstrom and CFO Alan Pickerill have resigned. Their resignations come after a reorganization plan led by Okerstrom failed to bring results in the company's third quarter. Expedia chairman Barry Diller will now oversee...

AdWeek News
Dec 04, 2019

Her Cart Will Go On: Céline Dion Teams Up With Instagram on Gift Guide
Superstar C?line Dion teamed up with Instagram on a 1990s nostalgia gift guide featuring 18 shoppable brands on the Facebook-owned photo- and video-sharing network. Instagram said in a blog post, "From #asif to #grunge, '90s nostalgia is one of the biggest trends in culture, retail and especially on Instagram. And with Instagram Shopping, not only...

AdWeek News
Dec 04, 2019

LinkedIn Chief People Officer Christina Hall Leaves the Company
LinkedIn senior vice president and chief people officer Christina Hall is no longer with the company. Giles Turner and Amy Thomson of Bloomberg reported that Hall's departure was due to an internal compliance issue, but LinkedIn would not comment on the reasons for the move. Nina McQueen, currently vp of global talent, benefits and employee...

AdWeek News
Dec 04, 2019

Shutterstock Predicts ‘Maximalist' Hues Will Dominate Marketing and Creativity in 2020
The visual world is about to take a bold turn toward "maximalism and saturated hues," according to Shutterstock's 2020 Color Report. Contrasting with the bright neon tones of the stock image provider's last two reports, 2020's color palette will feature three deeper hues: lush lava, aqua menthe and phantom blue. "It's a huge difference, and...

AdWeek News
Dec 04, 2019

Here's How Ad-Tech Can Reduce Its Biggest Enemy: Latency
Latency--the delay that occurs in communication over a network--remains the enemy of ad tech, and by extension, the enemy of publishers and agencies relying on increasingly sophisticated tools to drive revenue and engage audiences. With real-time bidding demanding sub-100-millisecond response times, advertisers are careful to avoid any process that could hinder their ability to win...

AdWeek News
Dec 04, 2019

Fact Check: Did That Dumb Peloton Ad Really Tank the Brand's Stock?
You hate to see it. Or, for the less sarcastic types, you love to see it. Either way, Peloton's 9% stock plunge on Tuesday was a moment of gleeful schadenfreude for critics of the pricey home exercise brand's cringey holiday ad. In the spot, a woman is surprised to find her husband got her a...

AdWeek News
Dec 04, 2019

Spotify: Here's How to Share or Hide Your Listening Activity
Did you know that Spotify allows you to control whether or not your followers can view your listening activity? Our guide will show you how this works. Note: These screenshots were captured in the Spotify application on iOS. Step 1: On the Spotify home screen, tap the gear icon in the top-right corner of the...

AdWeek News
Dec 04, 2019

Yelp Predicts 2020 Trends in Food, Beauty and Wellness
Business directory and review source Yelp shared its 2020 trend reports in the areas of food, beauty and wellness. There were over 28 million new reviews on Yelp over the course of 2019. Yelp trend expert Tara Lewis said on food, "On Yelp, we're seeing people appreciate international and Asian dishes and flavors, from ube...

AdWeek News
Dec 04, 2019

Pandora's Redesigned Mobile Experience Is Now Available Globally
The redesigned mobile experience that music-streaming platform Pandora began rolling out in October is now available globally, and the company is promoting its availability with what it is calling its "most ambitious marketing campaign ever." For You, a new destination within Pandora's mobile application, is a personalized, dynamically updating discovery feed providing new, custom-curated recommendations...

AdWeek News
Dec 04, 2019

Reddit Reaches 430 Million Monthly Active Users, Looks Back at 2019
Reddit revealed that it reached 430 million monthly active users as of the end of October, up 30% year-over-year. The network of interest communities also said it tallied 199 million posts, 1.7 billion comments and 32 billion upvotes as of the end of October, with monthly comments up 37% compared with 2018 and its monthly...

AdWeek News
Dec 04, 2019

Serta Brings Mattress Comfort to New Sneaker
Serta is giving consumers a chance to experience the feeling of a mattress on the soles of their feet. The mattress and bedding company has partnered with hip-hop artist and producer DJ Clark Kent to release a limited-edition sneaker called the iC1. The cool blue and white sneaker, which has a foam insole, was created...

AdWeek News
Dec 04, 2019

General Mills' 150-Year-Old Brand Is Tackling a ‘Billion Acts of Good'
PALM SPRINGS, Calif.--General Mills has been around for more than a century, but its relatively new mission is still less than a year old. At the annual Brandweek summit, I caught up with Brad Hiranaga, the company's chief brand officer of North America to find out what's top of mind for him as he takes...

AdWeek News
Dec 04, 2019

Apple's Snowbrawl; Agency of the Decade: Wednesday's First Things First
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Apple Flexes the iPhone 11 by Using It to...

AdWeek News
Dec 04, 2019

Virtual MVPDs Were Supposed to Help Save the TV Industry—What Went Wrong?
In mid-November, Hulu Live TV became the latest live TV streaming service to hike its prices. Hulu's live television offering, which came onto the market at $40 a month in 2017 and jumped to $45 in January, now costs consumers another $10 more every month, an increase that Hulu said was necessary to keep...

AdWeek News
Dec 03, 2019

YouTube Addresses the Second of Its 4 Rs of Responsibility
YouTube CEO Susan Wojcicki introduced the Google-owned video site's "four Rs" approach toward responsibility in August, and step No. 1, Remove, was detailed in September. Tuesday brought a blog post outlining the second R, Raise Up. The four Rs are: Remove: YouTube removes content that violates its policies as quickly as possible and strives to...

AdWeek News
Dec 03, 2019

Google Co-Founders Larry Page and Sergey Brin Are Stepping Down
Alphabet has announced that its CEO and its president, Larry Page and Sergey Brin, respectively, have stepped down from their roles and that Sundar Pichai, the current Google chief exec, will now also assume the role of CEO of parent company Alphabet. The change is effective immediately although both will continue their involvement as co-founders,...

AdWeek News
Dec 03, 2019

Cosmetics Giant Coty Confirms Overhaul of Digital Unit Beamly
Coty, the owner of a host of household names including Covergirl, Gucci and Sassoon Professional, has confirmed it is conducting an overhaul of Beamly, an ad-tech and digital media operation it purchased in 2015, which could involve the effective shuttering of the unit. The developments have come to light following the recent exit of Beamly...

AdWeek News
Dec 03, 2019

Changes to Housing, Employment and Credit Ads on Facebook Go Into Effect Wednesday
Facebook provided an update on its efforts to prevent usage of its platform for discrimination in ads for housing, employment or credit. The social network said in August that advertisers, developers and partners must indicate when their ads promote housing, employment or credit by selecting a special ad category, which began rolling out in Ads...

AdWeek News
Dec 03, 2019

Amazon Is Still the DSP of Choice Among Marketers While Google Loses Ground
Amazon continues to be the demand-side platform (DSP) of choice among advertisers, while the Trade Desk bumped Google to the No. 3 spot in research firm Advertiser Perceptions' latest Programmatic Intelligence Report. Nearly half--46%--of the advertising professionals interviewed said they have used Amazon Advertising in the past 12 months. That's down slightly from 48% in...

AdWeek News
Dec 03, 2019

Coca-Cola Will Air a 60-Second Spot in Super Bowl 54 After a Taking a Year Off
Following a one-year hiatus, Coca-Cola has purchased a 60-second commercial set to appear in Fox's broadcast of Super Bowl 54, as first reported this afternoon by Variety. The last time the soda conglomerate made an appearance during the Big Game was in 2018 with the culturally resonant and poetic "The Wonder of Us." The memorable...

AdWeek News
Dec 03, 2019

Unilever Creates New Chief Digital and Marketing Officer Role
Change is coming to Unilever, as the CPG giant recently announced the creation of a new role: chief digital and marketing officer. The spot will be filled by Conny Braams, who has served as executive vice president of Unilever Middle Europe since 2016. "Her experience will be critical to the transformation of Unilever into a...

AdWeek News
Dec 03, 2019

How Do People on Facebook Feel About the Accuracy of Categories in Their Ad Preferences?
A new study from Pew Research Center arrived at some seemingly obvious conclusions about the correlation between usage of Facebook and how much the social network learns about people through that usage. Pew conducted a survey in which Facebook users were asked to review their ad preferences on the social network, with roughly nine out...

AdWeek News
Dec 03, 2019

JCPenney Names Karl Walsh Chief Digital Officer
The challenge of returning J.C. Penney's digital channel to growth now lies on the shoulders of ecommerce veteran Karl Walsh, who joined the department store chain as its chief digital officer effective Monday, the company said today. Walsh has more than 18 years of ecommerce experience and was previously the chief digital officer at jewelry...

AdWeek News
Dec 03, 2019

Reebok's First Plant-Based Running Shoe Comes With an Ingredients List
In developing its newest shoe, Reebok tried to answer one tough question: How can it create a high-performance running shoe using only natural, sustainable materials? To find the right ingredients for the new Reebok Forever Floatride Grow, the athletic brand's innovation team tested dozens of unconventional materials, from fruits and mushrooms to all kinds of...

AdWeek News
Dec 03, 2019

US Consumers Shelled Out $9.4 Billion on Cyber Monday 2019
Cyber Monday 2019 did not disappoint as U.S. consumers spent $9.4 billion online, obliterating the previous record of $7.9 billion set on the same day in 2018. That's year-over-year growth of 19.7%, which is also higher than the growth rate last year, according to data provider Adobe Analytics. Customer relationship management software provider Salesforce pegged...

AdWeek News
Dec 03, 2019

Facebook Created a Chatbot to Help Its Employees Answer Tough Questions
Facebook built an internal chatbot to help its employees answer tough questions from family and friends about the company's often controversial policies. The social network said the tool, named Liam Bot, has been in beta since May, and it is available to any employee of the company who opts in. Topics covered by Liam Bot...

AdWeek News
Dec 03, 2019

With Writer Lena Waithe, Studios Get a Marketer Too
When we spoke with Lena Waithe for Adweek's L.A. issue in October, she was both excited and nervous about her new movie Queen & Slim because "it's the first feature that I've written that really took people by surprise, and the industry really responded to it." Now, audiences have, too: Queen & Slim made $15.8...

AdWeek News
Dec 03, 2019

What Shopify's Cyber Weekend Numbers Say About Ecommerce
Despite concerns over the shorter 2019 holiday shopping season, consumers didn't shy away from buying gifts on the busiest retail weekend of the year. This year boasted the biggest Black Friday ever. According to Adobe Analytics, consumers spent $7.4 billion online, with $2.9 billion of sales occurring through smartphones. On Thanksgiving, 44.9% of revenue came...

AdWeek News
Dec 03, 2019

Twitter Brand Surveys Give Marketers More Insights Into What Is and Isn't Working
Twitter rolled out Twitter Brand Surveys for all managed accounts in Brazil, Canada, Japan, the U.K. and the U.S. Twitter Dianne Francisco, who works on product marketing for the social network, and product manager, revenue products Lauren Perini said in a blog post that the feature was developed with the idea of giving brands running...

AdWeek News
Dec 03, 2019

This Major Mattress Brand's New Sneakers Are Serta-fied
Serta is giving consumers a chance to experience the feeling of a mattress on the soles of their feet. The mattress and bedding company has partnered with hip-hop artist and producer DJ Clark Kent to release a limited-edition sneaker called the iC1. The cool blue and white sneaker, which has a foam insole, was created...

AdWeek News
Dec 03, 2019

Carat Elevates CSO Angela Steele to U.S. CEO
Executive leadership changes continue at Carat this year, with the Dentsu Aegis Network media agency once again promoting from within. Carat promoted Angela Steele, formerly chief strategy officer, to the position of U.S. CEO. Effective Jan. 1, she will assume leadership of all U.S. operations and management. Steele will serve as the successor to Adweek...

AdWeek News
Dec 03, 2019

Apple Flexes the iPhone 11 by Using it to Film a Hollywood-Worthy Snowball Fight
Apple hasn't stopped talking about the video and photo potential of its iPhone 11 Pro since the minute it debuted the three-lensed smartphone in September. But today, the brand illustrates the power of showing over telling. The brand's newest cinematic spot was shot entirely with the iPhone 11 Pro by director David Leitch, the veteran...

AdWeek News
Dec 03, 2019

Spotify Wrapped 2019 and the Decade, Led by Post Malone, Drake Respectively
Drake was the most streamed artist of the decade on global audio-streaming platform Spotify, while the title for 2019 went to Post Malone. Spotify unveiled its Wrapped end-of-year and end-of-decade campaign Tuesday, saying that 248 million people listened to music or podcasts via its platform this year. Drake was streamed over 28 billion times during...

AdWeek News
Dec 03, 2019

Meet the McNificients in Dutch Happy Meals, Inspired by Superhero Kids
The bravest people in our world are often the smallest. Too many people know a child who was forced to confront an inhumane disease. These children are the closest figures humanity has to superheroes, and bringing their stories alive, comic-book style, is the new campaign for the Ronald McDonald House Charities. "McNificents" is a series...

AdWeek News
Dec 03, 2019

Bloomberg Rebrands TicToc, Says It's Not Because of TikTok
Bloomberg Media's short-form video news service is getting a facelift. Today, the publisher announced that TicToc--the so-called "social news network" rolled out in partnership with Twitter two years ago--is being rebranded as QuickTake by Bloomberg. Aside from distinguishing the service from TikTok, the massively popular social network with a nearly identical name, the rebrand also...

AdWeek News
Dec 03, 2019

Hostess Brands Is Buying Canada's Voortman Cookies for $320 Million
Twinkies maker Hostess Brands is acquiring Voortman Cookies, a Canadian cookie and wafer company, from Swander Pace Capital for about $320 million. Hostess expects to close the transaction early next month. "Voortman is a leading brand with a well-defined consumer position that complements and extends the growing Hostess portfolio into the growing cookie and better-for-you...

AdWeek News
Dec 03, 2019

How to Apologize in the #MeToo Era
It's been two years since the #MeToo movement gained national attention, and the accused are now re-emerging with apologies and explanations. Maybe they are looking for redemption, forgiveness, clarity or a job. Whatever they are seeking, many of their apologies haven't been landing. No one outside the courts is here to prosecute these people, but...

AdWeek News
Dec 03, 2019

Spotify: Here's How to Show or Hide Recently Played Artists
Did you know that Spotify allows you to choose whether or not your recently played artists appear on your profile? Our guide will show you how you can control this setting within the Spotify mobile application. Note: These screenshots were captured in the Spotify app on iOS. Step 1: On the Spotify home screen, tap...

AdWeek News
Dec 03, 2019

Watch the Keynotes and Presentations From Brandweek 2019
Adweek hosted its second Brandweek event in November featuring some of the biggest names of brand marketing. We heard a variety of voices in the brand marketing space including our Brand Visionary Chrissy Teigen, Burger King global CMO Fernando Machado and Airbnb CMO Musa Tariq. Click any of the slides below to watch. We'll keep...

AdWeek News
Dec 03, 2019

Adweek Creative Leader of the Decade: Colleen DeCourcy
For decades, top creative leaders often seemed measured both by the scope of their work and the size of their personalities. Their combination of swagger, tenacious vision and hands-on leadership styles ensured their fingerprints were on each campaign and their bios were replete with industry honors. But the 2010s were a new kind of decade,...

AdWeek News
Dec 03, 2019

DTC Aperitif Brand Haus Found a Loophole in Liquor Law
Not to be confused with Lada Gaga's cosmetics line of the same name, aperitif maker Haus is building its own brand around ritual and tradition. "Haus exists because a Silicon Valley founder married a wine and spirits guy," says co-founder Helena Hambrecht about working with her husband, Woody, on the concoctions and their marketing. And...

AdWeek News
Dec 03, 2019

Breaking Down Marketers' Salaries; Super Bowl Tracker Returns: Tuesday's First Things First
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Here's What We've Learned So Far From the Viral...

AdWeek News
Dec 03, 2019

Adweek Agency of the Decade: Droga5
Heading into 2010, the biggest question about Droga5 was whether the startup agency could maintain its momentum without sacrificing the obsessive creative spirit that made it such a phenomenon. On the eve of 2020, one could argue the same question hovers over the agency--though it's by no means a startup any longer. The New York-based...

AdWeek News
Dec 02, 2019

Law & Crime Productions Brings 2 True-Crime Series to Facebook Watch
Facebook Watch is making its first foray into the true-crime genre, reaching an agreement with Law & Crime Productions for two exclusive series. Law & Crime Productions is the production arm of Law & Crime Network, which provides round-the-clock trial coverage and analysis. The network was founded by ABC News chief legal correspondent Dan Abrams,...

TRENDING TAGS
TrumpDonald | CNN impeachment Post
ChinaNovember imports tariffs runway until
StocksBuy Growth Portfolio Dividend Funds
Jobsreport market Friday just extended
reporting
FundsHedge Inc Never Been Bullish
NovemberChina imports hit high exports
StockBuy Good Inc Dividend Chinese
Herehow There Where UFC want
marketfunds jobs Hedge deepened repo

NEWS SOURCES
Top News (Business News)
Accounting Today
AdWeek News
Banking Business Review
Barron's This Week Magazine
Barron's Up and Down Wall Street Daily
Brad Ideas
Chicago Tribune Business News
CNBC Business
CNBC Economy
CNBC Finance
CNN/Money
CNN/Money Real Estate News
Dismal.com: Analysis
Dismal.com: Indicators
Enterprise Application News
Entrepreneur.com
Forbes Headlines
Forbes Social Media News
FT.com - China, Economy & Trade
FT.com - Financial Markets
FT.com - Hedge Funds
FT.com - Telecoms
FT.com - US
Google Business News
Google Market News
HBS Working Knowledge
Inc.com
INSEAD Knowledge
International Tax Review
Kiplinger
Knowledge@Wharton
L.S. Starrett News
MarketWatch
MarketWatch Breaking News
MarketWatch MarketPulse
McKinsey Quarterly
MSNBC.com: Business
Nielsen Trends
NonProfit Times
NPR Topics: Business
NYTimes Business
OpinionJournal.com
Private Equity Breaking News
Reuters Business
Reuters Company News
Reuters Money
SEC.gov Updates: News Digest
SHRM HR News
Tax Policy News
The Economist International News
The Motley Fool
USA Today Money
Wall Street Journal US Business
Wall Street Transcript
Washington Post Business
WSJ Asia
WSJ Europe
WSJ MoneyBeat
WSJ Opinion
WSJ US News
WSJ World Markets
Yahoo Business
  • CEOExpress
  • 1 Boston Place | Suite 2600
    Boston MA 02108
  • 617 482 1200
    617 299 8649 (fax)
  • Contact
  • As an Amazon Associate
    CEOExpress earns from
    qualifying purchases.

©1999-2019 CEOExpress Company LLC