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AdWeek News
Jul 19, 2019

Larger Brands Have an Edge in Instagram Stories … or Do They?
Instagram debuted Stories in August 2016, and by March 2017, businesses of all sizes were allowed to run ads alongside the ephemeral content format. However, despite the theoretical lack of barriers for smaller brands looking to capitalize on Stories ads, a recent study found that larger companies still enjoyed many advantages. Software-as-a-service company Socialinsider--which offers...

AdWeek News
Jul 19, 2019

FaceApp's a Viral Star—But Its Privacy Policy Has People Worried
FaceApp, which edits a person's photo to imagine how they might look at an older age, quickly went viral this week before becoming the subject of yet another data privacy concern. Founded by the Russian-based company Wireless Lab in January 2017, the app rocketed to popularity when it released a feature that allowed users to...

AdWeek News
Jul 19, 2019

Top Sports Marketers Think Beyond ‘Butts in Seats' to Grow Their Franchises
The way fans want to experience live sports is changing, and the esports world is only growing more and more rapidly, creating a challenge for marketers to capture and keep their attention. At Adweek's Women Trailblazers Summit this week in New York, top marketers from Activision Blizzard, the Philadelphia 76ers and Nascar said they're spending...

AdWeek News
Jul 19, 2019

What Corporate America's Shift in Education Versus Training Means for Big Tech
Editor's note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled "Think About This." Technology, we know, moves fast. One of the ideas caught in the wake of the speed of tech is how to understand the difference between education...

AdWeek News
Jul 19, 2019

Wayfair Quietly Emerges After Migrant Camp Scandal with Black Friday in July Promo
Three weeks after it became persona non grata on the internet, Wayfair, the home goods retailer linked to children in cages, is quietly having a Black Friday in July sale kicking off today. Just nine days ago, a Wayfair spokesperson said the company had no plans for additional summertime discounts, unlike the 300 retailers piggybacking...

AdWeek News
Jul 19, 2019

Apple's Privacy-Minded Moves Should Be Just the Beginning
Earlier this month, Apple made a small step toward making privacy levels more transparent with the signing in with Apple feature. Ultimately, Apple is giving users more granular control over their data. Also, Apple's iOS 13 operating system now lets users grant one-time access to location. Under this scenario, if an app needs the data...

AdWeek News
Jul 19, 2019

How Agencies Can Fight Against Unconscious Biases When Hiring
No one starts their hiring process by saying, "Today I'm going to make some biased hiring decisions." But those decisions happen every day, and the advertising industry--despite some agencies' best efforts--remains far too homogenous, with some groups significantly underrepresented. One reason bias is so pervasive is that it's part of human nature. It's a byproduct...

AdWeek News
Jul 19, 2019

Our 10 Favorite TV-Themed Activations at Comic-Con 2019
The pop culture festival of the year is underway in San Diego. Comic-Con 2019 is an opportunity for TV networks and streaming services to delight existing fans and woo new ones with immersive activations--because what's even better than watching a show is stepping inside it. We've rounded up the 10 most exciting TV-themed activations at...

AdWeek News
Jul 19, 2019

Instagram: Here's How to Report a Comment
As you browse Instagram, you may come across comments (on your own posts or another user's) that contain spam or abusive content. You can report these comments to Instagram for review. Our guide will show you how this works. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Swipe from right...

AdWeek News
Jul 19, 2019

Twitter's Conversation Improvement Testing Continues With Icons in Place of Labels
Are icons easier for Twitter users to follow than labels? The social network is about to find out. As part of its ongoing efforts to improve conversations on its platform, Twitter began a test in April of adding labels for replies, author, mentioned and following, in order to make it easier for its users to...

AdWeek News
Jul 19, 2019

How These Women Trailblazers Pave the Way to Success for Others
Adweek's Women Trailblazers conference returned this week to highlight women in media, marketing, entertainment and tech who are making a difference. After the event, we caught up with several of them to talk about paying their success forward by giving back. In this video, we hear from Fox Sports broadcaster and Dancing With the Stars...

AdWeek News
Jul 19, 2019

Zappos Is Turning the Clock Back on Its Website for Its 20th Birthday
Zappos, the company that made free shipping and returns the norm in ecommerce, is turning 20. To celebrate, Zappos is unrolling a series of marketing initiatives to bring old and new customers into the fold. To start with, the company is reverting its website to its original 1999 look on July 19 for one day...

AdWeek News
Jul 19, 2019

Wasserman Launches The Collective to Raise Women's Visibility in Sports
The recent Women's World Cup in France was a global phenomenon. Beyond the headlines about the U.S. victory and subsequent stories about Megan Rapinoe, one of the team's captains, clashing with Donald Trump and pay equity, there was a focus on the high level of play and emerging talent in the sport. While the tournament...

AdWeek News
Jul 19, 2019

Facebook Users Pondered Sustainability in June
The environment was top-of-mind for Facebook users in June, as biodegradation was one of Facebook IQ's Topics to Watch for the month. Conversation about biodegradation and associated topics hot-melt adhesive, packaging and labeling, polymer, adhesive, bioplastic, Styrofoam, toxicity, plastic and food was up 25.9 times versus June 2018 and 2.5 times compared with May, led...

AdWeek News
Jul 18, 2019

Cats Movie Trailer Unites the Internet Under One Shared Message: ‘WTF Did I Just Watch?'
We live in a time when it's hard to find anything that can truly bring people together. There were those first, glorious few weeks of Pok?mon Go, and of course the universal joy of mocking that coffee cup sitting on the table in Game of Thrones. But now something entirely different has united the internet....

AdWeek News
Jul 18, 2019

Fox and Jam3 Brought Snapchat AR Filters to 2019 Comic-Con International: San Diego
Fox teamed up with digital production firm Jam3 to create Snapchat augmented reality filters for 2019 Comic-Con International: San Diego this week. A mural featuring shows in Fox's Sunday-night lineup--The Simpsons, Bob's Burgers, Bless the Harts and Family Guy--was painted, and Snapchat users can scan Snapcodes on the mural to activate filters. #FOXSDCC Fan Fair...

AdWeek News
Jul 18, 2019

Why Erin Andrews Can't and Won't Comment on the NFL National Anthem Kneeling Controversy
It's about to get real busy for Erin Andrews. The Fox Sports NFL sideline reporter is preparing for training camp and reading up on draft picks and returning players. She's also heading back to the ballroom as co-host of ABC's Dancing with the Stars in September. The cervical cancer survivor, who just turned 41, would...

AdWeek News
Jul 18, 2019

These 2 Startups Want to Change the Way We Think of Offline Attribution
Ad tech has transformed the way the industry has thought about how outdoor ads can be bought and sold, but it is still grappling with the issue of how to verify such executions can be used to achieve marketing KPIs such as brand uplift, etcetera. However, separate initiatives unveiled this week plan to solve this...

AdWeek News
Jul 18, 2019

Publicis Groupe Remains Optimistic Despite Disappointing Q2 Performance and Lowered Sales Targets
Publicis Groupe is optimistic about the results of its Q2 earnings report released today, despite an anticipated decline in growth in the U.S. and North America as a whole. "My feeling is that we are now clearly living in a world dominated by Amazon, Google and Facebook. The question is 'Are we in the right...

AdWeek News
Jul 18, 2019

Velcro Celebrates Its Apollo Legacy With a Perfectly Chosen Cover by Walk Off the Earth
Velcro kept the astronauts of Apollo 11 firmly fastened into their moon boots. It also latched their Omega watches to their wrists, attached their breathing tubes to their suits and served as nose scratchers inside their helmets. All told, there were 3,300 square inches of Velcro on the command and lunar modules during that 1969...

AdWeek News
Jul 18, 2019

YouTube Music Users Can Now Toggle Directly to Videos for Tracks They're Consuming
Why just listen when you can watch? That's the thinking behind a new feature that was added to YouTube Music Thursday. YouTube Premium and YouTube Music Premium subscribers who are listening to tracks on the YouTube Music application can now seamlessly switch to the videos for those tracks on the Google-owed video site, without missing...

AdWeek News
Jul 18, 2019

Bud Light's ‘Area 51' Can Design Began as a Joke, but Now Might Become Real
At this point, it sounds like the odds of seeing a Bud Light Area 51 can might be better than the chances millions of Facebook users will actually invade the top-secret military installation. Thanks to the viral popularity of a tongue-in-cheek event scheduled for Sept. 20 called "Storm Area 51, They Can't Stop All of...

AdWeek News
Jul 18, 2019

Symantec Discovered a Media File Jacking Vulnerability in WhatsApp and Telegram
Cybersecurity company Symantec discovered a Media File Jacking vulnerability affecting the Android versions of messaging applications WhatsApp and Telegram and notified the respective companies. Symantec vice president and chief technology officer for modern operating system security Yair Amit and Alon Gat, a software engineer on the company's modern OS security team, detailed the vulnerability in...

AdWeek News
Jul 18, 2019

With US Women's Soccer Donation, Secret Hopes to Start a Sponsorship Trend
When the U.S. women's national soccer team brought home its fourth--and second consecutive--World Cup title earlier this month, the celebration couldn't help but serve as glaring reminder of another battle the team has not yet won: the fight over equal pay. In March, all 28 members of the USWNT filed a gender discrimination lawsuit against...

AdWeek News
Jul 18, 2019

eBay Consolidates $250 Million Global Media Account With WPP
Ebay has consolidated its media account with WPP, naming MediaCom as its global media agency of record. MediaCom has been the brand's media agency of record in Europe and Australia, while Publicis handled the business in North America. The appointment follows a closed review between MediaCom parent company WPP and Publicis. According to a source...

AdWeek News
Jul 18, 2019

WarnerMedia Staffs Up Original Content Team at HBO Max
WarnerMedia has tapped a number of veteran television executives from its ranks to lead its original programming ambitions for its upcoming streaming service, HBO Max, which will be the the home of an ambitious slate of original programming alongside all of HBO's programming and major library titles like Friends. In a hiring announcement Thursday, WarnerMedia...

AdWeek News
Jul 18, 2019

Father's Day Dominated Conversation on Facebook and Instagram in June
Father's Day was the hottest of Facebook IQ's Hot Topics on Facebook and Instagram in June, and people on both platforms were also gearing up for their Fourth of July celebrations. Those two holidays dominated the holidays and events category for the month on both Facebook and Instagram. The BET Awards saw strong conversation volume...

AdWeek News
Jul 18, 2019

Heinz's Craving-Inducing New Ads Launch Its First Brand-wide UK Marketing Push in a Decade
With an impressive household penetration of 88% in the U.K., Heinz still isn't coasting on its brand recognition in a country where it's known as much for soup and "beanz" as for ketchup. Heinz today launched its first "masterbrand campaign" in a decade, created by agency BBH London. The campaign will be anchored by ads...

AdWeek News
Jul 18, 2019

As Traditional TV Evolves, Television Rating Systems Remain the Same
The history of television ratings is of great interest to me because--to quote Maya Angelou--"if you don't know where you've come from, you don't know where you're going." Market research firm The Nielsen Company, founded in 1923, is perhaps best known for its ubiquitous television ratings, but Nielsen actually started out measuring radio ratings before...

AdWeek News
Jul 18, 2019

Instagram Tweaked Its Policies on Removing Accounts for Content Violations
Instagram is changing its policy on disabling accounts to mirror the rules already in place at parent company Facebook. The photo- and video-sharing network's current policy is to disable accounts with a certain percentage of violating content. Instagram will now begin removing accounts with a certain unspecified number of violations during a certain unspecified time...

AdWeek News
Jul 18, 2019

Why Recent Privacy Initiatives Do More Harm Than Good for Marketers and Consumers
Privacy has escalated to be a top priority. Marketers and publishers--along with consumers, legislators, CEOs and presidential candidates--are being confronted with how to approach privacy. The largest tech companies have put their stakes in the ground. Apple, Google and Facebook have all recently announced privacy initiatives with the goal of appealing to consumers and their...

AdWeek News
Jul 18, 2019

The US Army Will Eliminate the Majority of Its Internal Marketing Department
The U.S. Army plans to significantly reduce the size of its marketing department, according to internal communications and statements provided by an Army representative. The civilian team handling recruitment marketing work for the Army will be less than one-third its previous size, and annual fees for the armed forces division's new ad agency, DDB, could...

AdWeek News
Jul 18, 2019

Instagram: Here's How to Share a Disappearing Photo or Video in a Direct Message
Did you know that Instagram allows you to send photos and videos through Direct messages that will disappear after they've been viewed? Our guide will show you how this works. Note: These screenshots were captured in the Instagram application on iOS. Step 1: On your Instagram home screen, tap the paper airplane icon in the...

AdWeek News
Jul 18, 2019

VW Marks Apollo 11's 50th Anniversary With Its Own Moonshot: Going Carbon Neutral by 2050
On July 20, 1969, the world collectively held its breath as it witnessed a historical "giant leap" for America. When Neil Armstrong and Buzz Aldrin became the first human beings to traverse the surface of the moon, they immediately became beacons of boundless possibilities and an example of what happens when one dares to dream....

AdWeek News
Jul 17, 2019

Big Tech Claims It's Not Choking Competitors, but Data Suggests Otherwise
Some of the biggest household names in tech--Facebook, Google, Apple and Amazon--faced the ire of lawmakers and regulators in Washington, D.C. earlier this week during the largest antitrust hearing in decades. Questions focused on market power and accused the companies of various practices--from buying out smaller firms to reshaping algorithms--that leave other tech and media...

AdWeek News
Jul 17, 2019

Twitter Added a Broadcast-Scheduling Feature to Media Studio
Twitter added a broadcast-scheduling feature to its Media Studio. Product manager Kevin Takashi Cohen said in a blog post that the new feature will enable video producers to plan ahead with their production teams, as well as capture people's attention before the broadcast starts and get more of them to tune in live. He also...

AdWeek News
Jul 17, 2019

Netflix Misses Subscriber Growth Forecast, but Downplays Its Streaming Competition
With the upcoming loss of two of its most-streamed television series, The Office and Friends, Netflix has had a tough few weeks. On Wednesday, the company faced down another bout of bad news: The streaming service told investors it missed its paid membership growth forecast by nearly half. In the second quarter of 2019, Netflix's...

AdWeek News
Jul 17, 2019

Amazon Gets Rattled as Calls Grow for Reform
It's not often we see Amazon lose its cool. After all, this is the company that faced criticism about selling potentially biased and inaccurate facial recognition technology to law enforcement agencies and didn't break a sweat. Nor did it bat an eyelash when 8,000 employees asked for it to take a stronger stance on climate...

AdWeek News
Jul 17, 2019

Parents Might Recognize These Humorous Signs of a Kid Running on an Empty Tank
Advertising things for kids, especially food, follow a predictable pattern. The little rascals are hungry, but damn if they're not happy and excited to burst through the door to a get a little snack when tummies rumble. Then, impossibly perfect mom or dad gleefully puts together a spread, and everyone laughs their way to the...

AdWeek News
Jul 17, 2019

Twitter Added the LiveCut Video-Publishing Tool to Media Studio
Twitter introduced its new media-publishing tool, LiveCut, integrating the functionality of real-time video-clipping service SnappyTV into its Media Studio. Product manager Kevin Takashi Cohen said in a blog post that SnappyTV will be sunset by Dec. 31, adding that it consulted with its partners who use SnappyTV to ensure that LiveCut will meet all of...

AdWeek News
Jul 17, 2019

Adobe's Survey Shows How People Are Using Emojis to Communicate With Brands and Each Other
A new study from Adobe sheds a little more light on what today's emoji users think of using picture characters for communication. Today, on World Emoji Day, the company has released results of a survey of 1,000 U.S. emoji users that provides insight to the most popular emojis and how they're used in life, at...

AdWeek News
Jul 17, 2019

‘Your Wildest Hot Dog Dreams Can Come True.' Oscar Mayer's Wienermobile Is Now on Airbnb
James had a giant peach. SpongeBob had a pineapple. But some lucky link lovers will have them all beat when they drift off to sleep inside a giant wiener on wheels. Today is National Hot Dog Day, and Oscar Mayer is celebrating by posting its iconic Wienermobile to Airbnb for a limited number of nights...

AdWeek News
Jul 17, 2019

A Gossip Girl Reboot Is Coming to New HBO Max Streaming Service
XOXO, Gossip Girl fans -- the series is coming back with a new story on a different network. WarnerMedia's upcoming streaming service HBO Max is rebooting the beloved teen soap, the company announced Wednesday. The service, which just revealed its name last week and is slated to debut in spring 2020, has greenlit 10 episodes...

AdWeek News
Jul 17, 2019

The Group That Approves Emojis Debuts New User-Friendly Website
Just in time for World Emoji Day, the nonprofit Unicode Consortium in charge of approving new emojis has debuted a more user-friendly website. A few years ago, the average person wouldn't have cared about a group of tech execs and designers in charge of maintaining the standards for every type of text that goes into...

AdWeek News
Jul 17, 2019

WPP's Grey Names First Global Chief Marketing Officer
Grey worldwide CEO Michael Houston announced today that the agency has hired 17-year industry veteran Cory Berger to serve as its first global chief marketing officer. "We've established this new position to advance Grey's borderless way of working in order to seize new growth opportunities on a global basis," wrote Houston in a statement, describing...

AdWeek News
Jul 17, 2019

Bowflex Looks to Redefine Its Brand as Home Fitness Category Heats Up
Home workout pioneer Bowflex is muscling in on the smart fitness trend by hiring its first-ever creative agency of record. A name once defined by late-night infomercials and peak '90s spots featuring miraculously hairless and muscular models is enlisting new creatives to shift its marketing from highlighting product features to redefining its brand. Bowflex, owned...

AdWeek News
Jul 17, 2019

Keith Grossman Joins Time as President
Time, the nearly 100-year-old brand, is getting a new president. Keith Grossman, previously chief revenue officer of Bloomberg Media and most recently chief operating officer of Engine, a marketing and tech group, is joining Time in the position. He starts on Monday in his new role and will report to Time editor in chief and...

AdWeek News
Jul 17, 2019

Amazon's Prime Day Sales Surpassed Black Friday and Cyber Monday Combined
An EU antitrust investigation and U.S. lawmakers calling on the Department of Labor to look into workplace safety are probably not the headlines Amazon was hoping for the morning after its longest-ever Prime Day. Nevertheless, the ecommerce platform was at the ready with a press release lauding the 48-hour sale as "the largest shopping event...

AdWeek News
Jul 17, 2019

The Good, the Bad and the Ugly of Prime Day
An EU antitrust investigation and U.S. lawmakers calling on the Department of Labor to look into workplace safety are probably not the headlines Amazon was hoping for the morning after its longest-ever Prime Day. Nevertheless, the ecommerce platform was at the ready with a statement lauding the 48-hour sale as "the largest shopping event in...

AdWeek News
Jul 17, 2019

Entertainment Weekly Publishes First Monthly Issue, Featuring Its Biggest Redesign Ever
The first issue of the newly redesigned, now monthly Entertainment Weekly was released today, featuring DC superheroes from The CW on the cover. The new, bigger magazine also has new feature spreads with the biggest redesign in the magazine's history, with a new font and design. The inaugural monthly issue has five different cover images,...

AdWeek News
Jul 17, 2019

D&AD New Blood Highlights Rift Between Eager Creatives and Scared Agencies
Last week, the D&AD New Blood pencils were handed out at a glitzy ball in London. Tipsy, freshly minted students swaggered on stage to collect their trophies, big ambitions in every gleeful smile with thankfully none of the big egos to match. To every one of them, I say well done. You worked hard, competed...

AdWeek News
Jul 17, 2019

72andSunny Partners with ConCreates, an Agency Staffed by Current and Former Prisoners
As the advertising industry continues to grapple with diversity, agencies are increasingly trying to find talent outside of the usual recruitment pipelines. One agency in particular is offering up creative solutions from a population whose vantage point is distinctly unique: former and currently incarcerated people. The idea for ConCreates came to founder and CEO Vincent...

AdWeek News
Jul 17, 2019

A New ANA Study Indicates That In-House Agencies Struggle to Attract Top-Tier Talent
According to the Association of National Advertisers (ANA), 78% of the organization's members have an in-house agency, up from 58% in 2013. As the pace of using internal teams in brands accelerates, a new study from the ANA, Boston Consulting Group and Reed Smith reveals some concerns. Specifically, the research shows that attracting top-tier talent...

AdWeek News
Jul 17, 2019

3 Reasons Why New Grads Are Choosing the Midwest Over Madison Avenue
When you think of America's hotbeds of entrepreneurial, innovative talent, you probably think of familiar places like New York, Los Angeles and Silicon Valley. Life in the big city was once the destination for wide-eyed college graduates looking to make their mark, but bigger isn't always better--in cities or the agencies inside them. The epicenter...

AdWeek News
Jul 17, 2019

Instagram: Here's How to View Insights for an IGTV Video
When you upload a video to IGTV on Instagram, the photo- and video-sharing platform will keep track of things like audience retention and all users' average view percentage. You can view insights for each video you upload within the Instagram application. Our guide will show you how this works. Note: These screenshots were captured in...

AdWeek News
Jul 17, 2019

Influence Be Damned: Kahlúa Is Creating an Art Exhibit of Instagram Photos That Got Zero Likes
Liqueur brand Kahl?a has unveiled a new campaign that pokes fun at everyone's favorite social media vanity metric: likes. "Our brand has always been very unserious, kind of quirky and fun," says Troy Gorczyca, Kahl?a brand director for parent company Pernod Ricard USA. "Life had gotten so serious with politics, social media and trying to...

AdWeek News
Jul 17, 2019

Christmas in July? Facebook IQ Shared Holiday Shopping Season Insights (Infographic)
It's never too early to start thinking about the holiday shopping season, and Facebook IQ shared 25 insights to give marketers a head start. The social network's research arm commissioned a study of 1,801 people 18 and older in the U.S., by Ipsos Marketing. Here are 10 of the insights from Facebook IQ's infographic, which...

AdWeek News
Jul 17, 2019

How USA Network Turned Suits Into Its First Scripted Series Franchise
During its nearly four decades of existence, USA Network has never aired a spinoff series from one of its scripted shows, but that streak ends tonight with the debut of new drama Pearson. The new series revolves around the character of Jessica Pearson, played by Gina Torres on Suits, and airs directly after Suits, which...

AdWeek News
Jul 17, 2019

How the NFL and EA Revealed the 4 Players to Earn 99 Ratings in Madden NFL 20
Four National Football League players received the best possible rating in Electronic Arts' Madden NFL 20 video game, 99, and the league and the developer came up with an innovative way to showcase the four members of the 99 Club. NFL social media brand The Checkdown teamed up with EA on a mural at 2270...

AdWeek News
Jul 17, 2019

The EU is Investigating Amazon for Anti-Competitive Behavior
The European Commission has opened an antitrust investigation into whether Amazon is using data from independent sellers on its platform for competitive advantage. A press release from the Commission pointed to Amazon's dual--and perhaps conflicting--roles as a retailer of products and as a marketplace where other merchants also sell goods. "When providing a marketplace for...

AdWeek News
Jul 16, 2019

Cardi B's Supernatural Manicure Is the Star of Reebok's Final ‘Unexpected' Ad From VB&P
Cardi B probably asked for a full set of fresh-as-hell acrylics, two-tone pink with glitter, stripes, stars and rhinestones. But did she specify that she wanted those nails to grow on command? It looks like a manicure run amok, but it's just another trippy Reebok ad, the final installment in its surreal series called "Sport...

AdWeek News
Jul 16, 2019

How 3 Major Female Sports Stars Are Fighting for Equality in Their Field
On the heels of the U.S. Women's national soccer team winning the World Cup for the fourth time, three female sports stars--Alexa Bliss from the WWE, Hailie Deegan, a professional stock car driver for Nascar and Mo'ne Davis, who was the first girl to pitch a shutout in the Little League World Series in 2014--took...

AdWeek News
Jul 16, 2019

Twitter Made It Easier to Follow Back New Followers
Twitter continues to introduce small tweaks to its user experience. The social network tweeted about the latest one Tuesday: When a user gets a new follower, that person's profile will show up in their notifications, and they can instantly tap to follow back. Just got a new follower? Starting today, we'll show their profile in...

AdWeek News
Jul 16, 2019

Burger King's 50-50 Menu Lets You Try to Guess If Your Whopper Is Meat or Veggie
It's increasingly popular for fast food chains to brag that their plant-based patties taste as good as meat, but Burger King is taking it to a new level in Sweden. The chain, through a promotion from Stockholm-based agency Ingo, has created a 50-50 Menu that lets you order a Whopper to your liking and then...

AdWeek News
Jul 16, 2019

Workplace by Facebook Unveiled a New Pricing Structure
For the first time since its debut in October 2016, enterprise platform Workplace by Facebook is raising its rates, detailing three new plans and one add-on option. Workplace by Facebook vice president Julien Codorniou introduced the new pricing tier in a blog post, along with details about when it goes into effect. Workplace Essential is...

AdWeek News
Jul 16, 2019

Busch Is Hiding a Pop-Up Bar ‘Miles Away From Civilization'
A lot of brands are building pop-up shops, bars and other experiences in high-traffic places like New York City and Los Angeles, but one beer brand is sending adventurous types on an old-fashioned scavenger hunt deep inside a secret forest. On July 20, Busch is hosting a "Pop Up Schop" in an undisclosed national forest...

AdWeek News
Jul 16, 2019

Mobile In-App Video Ads Platform Vungle Is Selling to Blackstone
Private equity firm Blackstone has reached a deal to acquire the in-app advertising platform Vungle. The deal, announced Monday by the companies, will expand Vungle's presence in the mobile gaming space. According to CEO Rick Tallman, selling to Blackstone will allow the company to "further accelerate Vungle's mission to be the trusted guide for growth...

AdWeek News
Jul 16, 2019

On the Way to Its 25th Season, MLS Continues to Build a ‘League for a New America'
Last month, the Portland Timbers of Major League Soccer (MLS), reopened their stadium, Providence Park, after $85 million of new construction and renovation. The 20-month project was a crowning achievement for the franchise that, when they entered the league in 2011, played in a baseball stadium that was built in 1926. Over time, owner Merritt...

AdWeek News
Jul 16, 2019

Facebook Rolled Out a Tool in the U.K. for Users to Report Scam Advertising
Facebook rolled out a special tool exclusive to the U.K. that enables people to report ads that they believe to be scams or misleading. The social network developed the tool as part of its settlement of a defamation lawsuit filed in the U.K. last April by Martin Lewis, founder and chair of MoneySavingExpert.com and consumer...

AdWeek News
Jul 16, 2019

Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent
Has anyone told you lately that the ad industry is dying? Jim Heekin has heard that one so many times that it's almost funny. This week, the executive chairman of Grey, who led that WPP network for almost 14 years before Michael Houston assumed the CEO role in 2017, announced his retirement after four and...

AdWeek News
Jul 16, 2019

Here's How the First 24 Hours of Prime Day Shook Out
We're past the halfway point of Amazon's first-ever 48-hour Prime Day and Amazon is already boasting how discounts have saved Prime members "hundreds of millions of dollars in the U.S." Meanwhile, the company says customers around the world have purchased millions of Alexa-enabled devices, along with Instant Pots, water filters and Crest 3D White Professional...

AdWeek News
Jul 16, 2019

This Cyber Security Firm Created a Kitschy 90s Sitcom Ad Starring NBA Legend Dikembe Mutombo
Few sports celebrations are imitated as often as Dikembe Mutombo's finger wag. The simple act of moving your pointer finger back and forth to convey "not today" has somehow outgrown the massive 7'2? frame of the man who popularized it. The NBA's second-highest shot-blocker retired in 2009 and reached the NBA Hall of Fame in...

AdWeek News
Jul 16, 2019

Here Are the 5 Ads Nominated for 2019's Outstanding Commercial Emmy
Three of today's biggest brands--Nike, Netflix and Apple--are all in the running for the 2019 Outstanding Commercial Emmy, as is the gun violence prevention nonprofit Sandy Hook Promise. Two Apple ads from longtime agency TBWA\Media Arts Lab were among the five Emmy nominations announced today: "Make Something Wonderful" from the Behind the Mac campaign and...

AdWeek News
Jul 16, 2019

Game of Thrones Helps HBO Edge Out Netflix With 137 Emmy Nominations
It's Emmy nomination season, and HBO can once again call itself the most-nominated network on television. The cable network, which last year was briefly unseated by Netflix as the most-nominated network or platform, ending a 17-year Emmys streak, has once again come out on top in 2019, pulling ahead of Netflix with 137 nominations (29...

AdWeek News
Jul 16, 2019

On Apollo 11's 50th Anniversary, This Ad Captures a Lifelong Fascination With Space
A young girl sits rapt in front of a black-and-white television screen as John F. Kennedy gives an impassioned speech about traveling to space to find "new hopes for knowledge and peace." The U.S. will take on this world-changing goal "not because it is easy, but because it is hard." That heralded talk, dubbed "We...

AdWeek News
Jul 16, 2019

Broadcasters Bet Big on Pooling Their Attribution Efforts. But Will It Pay Off?
The television industry is widely predicted to be on the cusp of a revolution in how advertisers can target viewers, one in which broadcasters hope to slash their ad load without sacrificing revenue. In the industry's early attempts to enable this ideal at scale, differences of opinion when it comes to the very fundamentals of...

AdWeek News
Jul 16, 2019

Taco Bell and T-Mobile Will Bring Co-Branded Pop-Ups to 3 Cities
Combination T-Mobile and Taco Bell pop-up stores are coming to three cities next week as the two brands double down on a promotional partnership that began during the Super Bowl. The co-branded spaces, set to open between July 23 and 25 in New York, LA and Chicago, will offer free tacos, assorted merchandise and limited-edition...

AdWeek News
Jul 16, 2019

Taco Bell and T-Mobile Will Bring Co-Branded Pop-Ups to Three Cities
Combination T-Mobile and Taco Bell pop-up stores are coming to three cities next week as the two brands double down on a promotional partnership that began during the Super Bowl. The co-branded spaces, set to open between July 23 and 25 in New York, LA and Chicago, will offer free tacos, assorted merchandise and limited-edition...

AdWeek News
Jul 16, 2019

Nike's World Cup Spot Celebrated Women but Sidestepped Addressing Pay Inequality
The stage was set for all of us to take part in something powerful and influential. The United States women's national soccer team dominated the FIFA Women's World Cup amidst political and social turbulence and brought home their unprecedented fourth World Cup trophy. Following the win, televisions and social media platforms were inundated with "USA"...

AdWeek News
Jul 16, 2019

Twitter Revealed the #GoldenTweet Winners From FIFA Women's World Cup France 2019
The U.S. Women's National Team emerged victorious at FIFA Women's World Cup France 2019, but which tweets received #GoldenTweet trophies? Twitter's analytics team determined the best tweets in multiple categories from Argentina, Australia, Brazil, France, Japan, Spain, South Korea, the U.K. and the U.S., and those tweets were crowned as #GoldenTweet winners Tuesday. The global...

AdWeek News
Jul 16, 2019

Diet Coke Is Shedding Its Label to Make Room for Stories About Identity and Resilience
Labels have been saddled with a bit of an unfair rap, as they have become synonymous with limiting one's identity. But the truth is that the issue was never with labels themselves. In fact, they can be quite useful for establishing boundaries and pinpointing the different ways people may navigate their environment. However, the problem...

AdWeek News
Jul 16, 2019

How Brands Can Use Throwbacks to Evoke Nostalgia Among Consumers
Maybe it's a smell, a song, a food, a toy or even a simple logo. Whatever it is, nostalgia triggers a connection in your memory so deep and special that you are transcended to a previous version of yourself. While triggers vary by individual, the power of nostalgia is undeniable, yet it is often overlooked...

AdWeek News
Jul 16, 2019

Taboola Wants to Fuel Local News With Its Latest Partnership
Israeli content-curation company Taboola has worked alongside publishers for more than a decade to fuel--and fund--the stories they produce. Now, it's bringing that tech to New York City. Today, the company announced a partnership with News 12 Networks, a group of local news networks, owned by Altice USA, that focus on local coverage in Manhattan,...

AdWeek News
Jul 16, 2019

Instagram: Here's How to Share an IGTV Video to Your Story
Did you know that Instagram allows you to share another user's IGTV video to your own Instagram Story, so that your viewers and followers can watch the video themselves? Our guide will show you how this works. Note: These screenshots were captured in the Instagram application on iOS. Step 1: On the IGTV video you...

AdWeek News
Jul 16, 2019

National Geographic Is ‘Live-Tweeting' the Apollo 11 Mission 50 Years to the Date
At 9:25 a.m. ET on July 16, 1969, NASA's Apollo 11 mission to the moon launched. At 9:25 a.m. ET on July 16, 2019, National Geographic began "live-tweeting" it on its @NatGeo account. Welcome to our "live feed" of the #Apollo11 mission as it prepares to launch...to the Moon. #Apollo50th pic.twitter.com/EnJPBqPJPn -- National Geographic (@NatGeo)...

AdWeek News
Jul 16, 2019

OZY Media Will Take Over Central Park's Great Lawn for OZY Fest 2019
OZY Media, the Silicon Valley-based media and events company, is hosting its fourth OZY Fest this weekend in New York's Central Park. In previous years, the festival was held at smaller locations like SummerStage. But this year the two-day music, politics and food festival got approval for the Great Lawn. According to The New York...

AdWeek News
Jul 16, 2019

Every New Streaming Service Has ‘Plus' in Its Name. That Could Be a Minus
Streaming services love pluses. Just take a look at the number of companies that have tacked the " " sign onto the ends of their new OTT services. There's Apple, which in March announced Apple TV , an ad-free subscription add-on to its digital media player Apple TV that will have original programming from stars like Oprah...

AdWeek News
Jul 15, 2019

Ex-Vine Head Jason Toff Is Joining Facebook's New NPE Team
Facebook's recently formed NPE Team has a new product management director: Jason Toff. The social network formed the NPE Team--the NPE stands for New Product Experimentation--with the aim of creating new consumer-focused applications and features, and it said last week that once apps are developed and released, they will be branded as "NPE Team, from...

AdWeek News
Jul 15, 2019

This China Airlines Ad Makes Travel Sound Absolutely Dreadful. And It's a Huge Hit
Airlines love to tell you all sorts of reasons to travel more, but they usually don't mention the likelihood that you'll get unexpectedly pregnant, injured, inked, married or plagued by a cursed keepsake. China Airlines, on the other hand, proudly pitches these and more scenarios in its dark and cheeky new spot, "What Travel Brings...

AdWeek News
Jul 15, 2019

Fox Corp. Lands Double-Digit CPM Primetime Gains in First Upfront Since Being Spun Off
Fox Corp. is a much leaner company now than during last year's upfront, when it was still part of 21st Century Fox. But it has capitalized on demand for several programs, including the Super Bowl and The Masked Singer, to cross the upfront finish line with double-digit CPM (cost per thousand viewers reached) increases in...

AdWeek News
Jul 15, 2019

Twitter's Revamped Desktop Look Is Being Rolled Out to Everyone
Twitter officially rolled out the new layout for desktop it has been testing in various stages over the past few months. Features that were added to the social network's new desktop layout include bookmarks, an Explore page and a darker version of dark mode. Woah, what's this? A shiny new https://t.co/q4wnE46fGs for desktop? Yup. IT'S...

AdWeek News
Jul 15, 2019

Snap Inc. and Baidu Extend Sales Partnership in China, Japan and South Korea
Chinese search and internet giant Baidu will continue to act as Snap Inc.'s representative for advertisers in Greater China, Japan and South Korea following Monday's extension of a sales partnership between the two companies that was originally struck in May 2017. The two companies would not specify an end date for the extension. Advertisers in...

AdWeek News
Jul 15, 2019

19% of U.S. Adults on Twitter Follow President Donald Trump
Despite having over 61.9 million followers on the platform and tweeting several times per day, President Donald Trump has been critical of Twitter of late, as the company was excluded from last week's White House Social Media Summit (as was Facebook), and Trump directed his administration to "explore all regulatory and legislative solutions to protect...

AdWeek News
Jul 15, 2019

This Book of ‘Euphejisms' Is Actually a Prostate Cancer Awareness Campaign
The myth persists that there are more than 100 Inuit words for snow. While that may not be true, there are 100 English words for semen--at least according to a group of Texas creatives who have come up with a humorous (albeit slightly vulgar) way to emphasize the importance of prostate exams. Dustin Ballard, creative...

AdWeek News
Jul 15, 2019

On the Adweek Podcast: They Believed That They Could Win
The foundation for the U.S. women's national team's fight for equal pay was laid years ago by earlier incarnations of the team. But now, following the team's win last week in France, Alex Morgan says "the perfect storm" is brewing for change. On the Adweek podcast this week, we talked about the fight, the win...

AdWeek News
Jul 15, 2019

Amazon Killed Brick and Mortar, So Why Is It Investing in Stores?
Amazon shot to fame from its rapid growth, incessant innovation and quirky business practices. But more than anything else, the company was credited for the demise of traditional brick-and-mortar retailers. As online sales increase exponentially, Amazon has been credited with single-handedly killing Borders, Toys "R" Us, Sears, J.Crew and countless other stores that have filed...

AdWeek News
Jul 15, 2019

Q&A: Ticketmaster's President, Jared Smith, Talks Ad Tech
If there's one thing that can unite even the most partisan of Americans, it's the often awful collective experience of trying to buy concert tickets. Fans like you and me have the odds stacked against us when our favorite artist or band goes on tour, as not only are we competing against the thousands of...

AdWeek News
Jul 15, 2019

Creators on YouTube Are Getting More Monetization Options
YouTube used last week's VidCon 2019 event in Anaheim, Calif., to introduce new ways for its creators to monetize their content. Chief product officer Neal Mohan said in a blog post that the Google-owned video site expanded on its existing Super Chat feature with Super Stickers. Super Chat enables fans of creators to pay for...

AdWeek News
Jul 15, 2019

Instagram: Here's How to Use Superzoom Mode in Stories
The Superzoom mode in Instagram Stories allows you to add different effects to your shots as the camera automatically zooms in on your subject. Our guide will show you how to use it. Note: These screenshots were captured in the Instagram application on iOS. Step 1: On the Instagram Stories camera screen, swipe from right...

AdWeek News
Jul 15, 2019

3 Ways Amazon's Prime Day Is Ushering In Back-to-School Shopping Season
School's out for summer, but Prime Day will awaken even the sleepiest of teenagers--and most importantly, their teachers and parents who are all clamoring for the best deals. Over the past five years, we've seen an evolution of this day, transforming from a pureplay Amazon event into an industrywide cultural moment. This year, the experience...

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