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AdWeek News
Apr 10, 2020

Number of Distressed Retailers Grows With Worsening Economy
As the coronavirus pandemic continues to exact a toll on merchants large and small--from tech-savvy startups to legacy brick-and-mortars--analysts are gaining more insights into the state of retail and the companies most acutely affected. The prevailing view, unsurprisingly, is that retail is deeply suffering while stores stay shuttered across the U.S. to comply with social...

AdWeek News
Apr 10, 2020

Instagram Direct Messages via Desktop Are Now Available Globally
Instagram began testing Instagram Direct messages via the web on desktop in January, and the Facebook-owned photo- and video-sharing platform released the feature worldwide Friday. *Sliding into your DMs* Now you can get and send Instagram Direct messages on desktop, no matter where you are in the world ???? pic.twitter.com/CT2SwuxHTv -- Instagram (@instagram) April 10,...

AdWeek News
Apr 10, 2020

This Radio Station Hopes to Make Metal Bands as Popular as Their T-shirts
First off, let's be clear: Wear what you want. Your personal fashion choices shouldn't be second guessed by others, and only assholes go around questioning whether you've earned the right to wear a Silver Surfer shirt or whatever. That said, it certainly never hurts to understand the context of what you're wearing, including when you...

AdWeek News
Apr 10, 2020

NHL Players to Fans: ‘We Miss Hockey'
The National Hockey League released a social video tribute from players and teams to fans who are missing the sport during the coronavirus pandemic. We Miss Hockey is available via the league's presences on Facebook, Instagram, Twitter and YouTube. It features players Sidney Crosby, Drew Doughty, Oliver Ekman-Larsson, Marc-Andre Fleury, Nick Foligno, Claude Giroux, Connor...

AdWeek News
Apr 10, 2020

With Events On Hold, Experiential Agencies Use Their Skills to Fight COVID-19
COVID-19 has wiped the calendars of experiential and live event agencies for the foreseeable future, forcing them to shift their business models. Agencies that have been able to stay afloat are working with clients on digital pivots or contact-free consumer experiences as well as brainstorming ideas for when events potentially return post-pandemic. Simultaneously, some companies...

AdWeek News
Apr 10, 2020

Adweek Together: The Future of Travel
Only a few industries, services among them, have taken a harder hit from COVID-19 than the travel industry. The U.S. Travel Association predicts 5.9 million jobs will be lost by the end of April due to declining travel. Overall, the travel industry supports 15.8 million American jobs. In a U.S. workforce of approximately 156 million,...

AdWeek News
Apr 10, 2020

In Face of Restaurant Closures, Panera Bread, Dig and More Add Grocery Staples to Menus
For many, a trip to the grocery store--formerly routine, carried out mindlessly--has become an anxiety-inducing experience due to concerns surrounding the coronavirus. Shoppers are concerned about maintaining social distance in crowded aisles and whether those cans of peas have been properly disinfected. That's if they can find what they need, as panic buyers have left...

AdWeek News
Apr 10, 2020

Bill Murray Returns for Jeep Because Every Day Feels the Same Now
Actor Bill Murray returns today in a familiar role in series of vignettes on Jeep's social channels as the brand encourages consumers to stay off the road as the days are beginning to blend together. "We understand that every day is starting to seem the same," begins one video as an alarm clock strikes 6:00...

AdWeek News
Apr 10, 2020

The Coronavirus Crisis Has Torn Open the Pandora's Box of Ad Tech
The economic impact of the coronavirus crisis on the advertising industry has laid bare the ugly truth of ad tech: that many in the ad-tech ecosystem were media resellers, despite positioning themselves as tech companies. We all know why this is: Tech is bankable--media not so much. The fragility of this wishful thinking was exposed...

AdWeek News
Apr 10, 2020

A Message of Hope to Graduating Marketing Students
Welcome, graduating class of 2020! Ouch--I know. In just a few weeks, hundreds will graduate from portfolio schools like the Creative Circus, VCU and Miami Ad School; thousands will be graduating from undergrad programs like BYU, Syracuse and the University of Texas. Only months ago, the job market was on fire. But oh so quickly...

AdWeek News
Apr 10, 2020

Trolls World Tour Makes a Stop on Snapchat via an AR Lens
Trolls World Tour may not be heading to movie theaters, as originally planned, but the feature film from DreamWorks Animation and Universal Pictures is making its presence felt on digital and social platforms prior to its release via on-demand via streaming platforms in the U.S. Friday (April 10). Universal teamed up with Snapchat on an...

AdWeek News
Apr 10, 2020

Easter Advertising Evolves; Steak-Umm Shines as a Beacon of Truth: Friday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. As the World Prepares for a Very Different Easter, Brands...

AdWeek News
Apr 10, 2020

May Upfronts Week Collapses as Most Media Companies Delay Their Virtual Events
One month ago, the annual May upfronts week was upended as all the major media companies canceled their presentations en masse and switched to virtual events amid the COVID-19 pandemic. The TV advertising tradition is now in the process of dissolving entirely this year, as most presenters have decided to delay their virtual events for...

AdWeek News
Apr 10, 2020

Publicis Groupe Introduced Marcel in the US This Week. But What, Exactly, Is It?
Marcel is here. Near the end of March, Publicis Groupe CEO Arthur Sadoun announced in an internal video that the holding company was accelerating the global launch of its AI-driven connectivity platform Marcel, beginning with the U.S. this week, citing the need to stay connected to meet both employee and client needs. Publicis Groupe chief...

AdWeek News
Apr 10, 2020

As the World Prepares for a Very Different Easter, Brands Change Creative and Brace for Impact
For the first time since 1952, there will be no Easter egg roll at the White House. In the U.K., the nation's annual Cadbury-sponsored Easter egg hunts are no longer happening, and the company is looking to donate its unhidden, unfound chocolate eggs to charity. The Vatican is closed. So are churches for the most...

AdWeek News
Apr 10, 2020

NBCUniversal and Target Team for Family Movie Nights, Cutting Ads by a Half Hour
Earlier this week, NBCUniversal unveiled general plans to permanently reduce linear ads amid the COVID-19 crisis, but had been short on specifics. Now, the company is detailing one of its new initiatives to roll back ads: It has teamed with Target on a weekly family movie night across four of its networks that will reduce...

AdWeek News
Apr 09, 2020

After a Decade as ‘Old Spice Guy,' Isaiah Mustafa Offers Candid Career Advice
In the lengthy history of advertising, only a few actors have become virtually inseparable from the campaigns they starred in. Clara "Where's the Beef?" Peller. Jonathan "the Most Interesting Man in the World" Goldsmith. Stephanie "Flo" Courtney. And, of course, Isaiah "Old Spice Guy" Mustafa. His luxuriant voice, svelte physique and signature swagger have been...

AdWeek News
Apr 09, 2020

After a Decade as Old Spice Guy, Isaiah Mustafa Offers Candid Career Advice
In the lengthy history of advertising, only a few actors have become virtually inseparable from the campaigns they starred in. Clara "Where's the Beef?" Peller. Jonathan "The Most Interesting Man in the World" Goldsmith. Stephanie "Flo" Courtney. And, of course, Isaiah "Old Spice Guy" Mustafa. His luxuriant voice, svelte physique and signature swagger have been...

AdWeek News
Apr 09, 2020

Gilead Gives $20 Million to Prevent Closure of LGBTQ and HIV-Prevention Nonprofits
Coinciding with Friday's National Youth HIV and AIDS Awareness Day, pharma giant Gilead announced the creation of a new global $20 million fund to help keep struggling healthcare and LGBTQ nonprofits open. Gilead CARES (COVID-19 Acute Relief and Emergency Support) is the latest financial support initiative from the company best known for manufacturing Truvada, the...

AdWeek News
Apr 09, 2020

Facebook Looks to Decloak LeadCloak via a Lawsuit
Facebook filed a lawsuit in the U.S. District Court for the Northern District of California Thursday against Basant Gajjar, alleging that he violated the social network's terms and policies by providing cloaking software and services under the name LeadCloak that was designed to circumvent the company's automated ad review systems and run deceptive ads on...

AdWeek News
Apr 09, 2020

Facebook Begins Rolling Out Quiet Mode to Encourage Users to Take Breaks
Facebook is helping ensure that people don't spend too much time on its platform while practicing social distancing during the coronavirus pandemic, adding Quiet Mode features to the Your Time on Facebook activity monitoring tools it introduced in August 2018. The social network confirmed last month that it had been testing Quiet Mode after it...

AdWeek News
Apr 09, 2020

20 DTC Companies Create Brands x Better, a Coalition for COVID-19 Relief
In a time when businesses across industries are facing unprecedented challenges, 27 direct-to-consumer brands have come together to do some good. Spearheaded by Rhone, a men's lifestyle and fitness brand, the companies have launched a coalition called Brands x Better dedicated to raising money for issues and organizations related to the ongoing coronavirus pandemic. The...

AdWeek News
Apr 09, 2020

Q&A: Behind Mark Read's Plans to Protect WPP's People, Clients and Future
More than two years into his gig as WPP's CEO, Mark Read is now faced with the challenge of guiding the massive holding company through a global pandemic. Of all the major holding companies, WPP has perhaps been the most transparent about the steps it's taking internally to cut costs. Last week, WPP said it...

AdWeek News
Apr 09, 2020

Frito-Lay Is Not Changing Its Logo for COVID-19
In recent weeks, a handful of brands have changed their logo to encourage people to stay home and practice social distancing. Not Frito-Lay. In a new 60-second spot titled "It's About People," Frito-Lay argues that the current moment is not an opportunity for brands to grab the public's attention by demonstrating their cleverness, creativity or...

AdWeek News
Apr 09, 2020

This Advertising Veteran Creates Free Spots for Small Businesses Impacted by COVID-19
Like many professionals in the marketing and advertising industry, the coronavirus put award-winning commercial and film director Alex Grossman's gigs on hold. At first, the Santa Monica-based ad veteran was "bummed and worried," but soon he realized that he wasn't the only one affected, and he knew that small businesses--especially the ones that relied on...

AdWeek News
Apr 09, 2020

Saturday Night Live Returns This Weekend With New Material, Produced Remotely
Live (maybe) from New York (maybe), it's Saturday Night! This weekend, Saturday Night Live will return with new content, which will air in its usual 11:30 p.m. timeslot on NBC. The material will all be produced remotely, as the production practices social distancing, according to the network. The episode will include a Weekend Update segment,...

AdWeek News
Apr 09, 2020

Hulu Ad Sales Chief Peter Naylor Departs for Snap
Peter Naylor, the svp and head of advertising sales at Hulu, is leaving the streaming service for a new role at Snap, the social media platform announced today. Naylor, who has been at Hulu for six years, will join Snap in early May as vp, Americas, a newly created position in which he will be...

AdWeek News
Apr 09, 2020

DoubleTree by Hilton Releases Its Beloved Chocolate Chip Cookie Recipe
For everyone who's been mourning a canceled trip, feeling the travel itch or longing for something--anything--less familiar than the living room couch where we all now live and work, DoubleTree by Hilton wants to help. The hotel chain today released an official at-home recipe for its famous chocolate chip cookies. More than 30 million of...

AdWeek News
Apr 09, 2020

Volkswagen's Updated Logo Is Going Global After a Limited Appearance Last Year
Eighty-two years ago, the citizens of Germany were told about a new car whose reliability and affordability would put it within reach for most middle-class families. "It is for the broad masses that this car has been built," they were told. The speaker was Adolph Hitler. And the car for the masses? Volkswagen. World War...

AdWeek News
Apr 09, 2020

Domino's Recorded an Ad Entirely on Zoom With a Simple Message: ‘We're Hiring'
If you want a good look into the speed and flexibility required in advertising right now, you only have to look at the newest Domino's work from agency CPB. In the span of just 24 hours, creatives went from being briefed to having scripts fully developed. Planned entirely on a Friday, the work immediately went...

AdWeek News
Apr 09, 2020

TikTok Pledges Over $250 Million to Coronavirus Relief Efforts
TikTok continues to do its part in recovery and relief efforts for the coronavirus pandemic, pledging over $250 million toward various initiatives. President Alex Zhu said in a blog post, "Covid-19 is giving all of us a new perspective and, in the face of this unprecedented crisis, we are collectively seeking moments of joy and...

AdWeek News
Apr 09, 2020

Ad-Tech Firms Continue Laying Off Workers Due to Coronavirus
Nearly 17 million Americans have filed for unemployment over the last three weeks as the coronavirus continues to cripple the economy, and there seems to be no end in sight for the impact the virus is having on the ad-tech industry. Ad tech has already been under pressure as dwindling investment and seismic changes to...

AdWeek News
Apr 09, 2020

Multiple Ad-Tech Companies Suffer Layoffs as Unemployment Spikes
Nearly 17 million Americans have filed for unemployment over the last three weeks as the coronavirus continues to cripple the economy, and there seems to be no end in sight for the impact the virus is having on the ad-tech industry. Ad tech has already been under pressure as dwindling investment and seismic changes to...

AdWeek News
Apr 09, 2020

How I Keep My Balance: Facebook's Carolyn Everson
Carolyn Everson, Facebook's vice president of global marketing solutions, has her hands full. And not just because she's overseeing the social network's advertising division in the midst of the coronavirus lockdown--she has eight people in her New Jersey home. Plus six dogs. "It's crazy," she said during a recent interview over Zoom, as she bounced...

AdWeek News
Apr 09, 2020

Adweek Together: A Generation Without a Graduation
When the Class of 2020 began their senior year, the economy was booming. Now, nearly 4 million newly minted bachelor's, associate's, master's and doctorate degree-holders will commence their professional lives in the worst job market since the Great Depression. Not only that, many of them won't even have the traditional cap-and-gown graduation ceremony. So what...

AdWeek News
Apr 09, 2020

Facebook: How to Share a Page's Video Playlist to a Group
Did you know that Facebook allows you to share a page's video playlist with the groups that you're part of? For instance, if you're a member of a group that's focused on home d?cor and you find a video playlist with interior design ideas, you may want to share it with the group. Our guide...

AdWeek News
Apr 09, 2020

Amid the Pandemic, People Flock to Steak-umm for Consolation and Insight
Processed Philly cheesesteak filler doesn't normally exude an aura of clarity, reason or truthfulness, but this is 2020, and normalcy has temporarily ceased to exist. Instead, our timeline has been disrupted by a global pandemic, to which we've responded with a collective groan. Steak-umm emerging as a woke beacon of light in an online sea...

AdWeek News
Apr 09, 2020

3 Ways Brands Can Show Up in These Unprecedented Times
Human generosity often shines when disaster strikes. However, this pandemic risks turning us inward as we face social distancing and uncertainty. While this crisis is unlike any other in living memory, past experience tells us that, by acting generously, brands are granted an invitation to speak up and take action but must do so without...

AdWeek News
Apr 09, 2020

Fuse Media Emphasizes Empowerment and Escape in Uncertain Upfront Season
The independent entertainment company Fuse Media has already moved around some of its spring plans in the wake of the ongoing COVID-19 pandemic. Heading into early upfront conversations, the company, which targets Latinx and multicultural viewers, is expecting to be even more fluid as it faces an uncertain and challenging moment for advertisers and broadcasters...

AdWeek News
Apr 09, 2020

How Covid-19 Has Altered Searches on Giphy
With the coronavirus pandemic putting more of an emphasis on communication via social media and other digital means, Giphy has seen usage of its GIFs rise 33% over the past month. The company said in a blog post Thursday, "Giphy is a natural form of expression for these digital conversations. As such, our data has...

AdWeek News
Apr 09, 2020

How Brands Can Meet Consumers' Needs in the Lockdown Era
This is a daunting and defining moment for this generation of marketers and the brands we devote so much of our time to building. Marketing was already bloody complicated, and now we're learning a new set of brutal rules while trying to secure the future of our families and businesses. Some of us are trying...

AdWeek News
Apr 09, 2020

Christine Baranski on Starring in 2 Shows and Channeling Viewers' Feelings About Trump
Starring in one TV series is a tough enough feat, but Christine Baranski will soon be headlining two different shows. In addition to continuing as Diane Lockhart on The Good Fight, which returns for Season 4 today on CBS All Access, she'll also be starring in the upcoming HBO series The Gilded Age, from Downton...

AdWeek News
Apr 09, 2020

Burger King ‘Stay Home of the Whopper' Waives Delivery Fees and Salutes Couch Potatriotism
It's your civic duty to take up semi-permanent residence on your sofa and eat fast food. Binge watching is optional. This message doesn't come from the White House or your local elected officials (and certainly not your doctor). It's from Burger King, whose new spot puts a cheeky spin on the current shelter-in-place mandates and...

AdWeek News
Apr 09, 2020

Tiger King Crowned a Smash Hit; Lockdown Unlocks the Chef in All of Us: Thursday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Netflix's Tiger King Is the COVID-19 Lockdown's First Smash Hit...

AdWeek News
Apr 08, 2020

Disney Hits 50 Million Subscribers in Less Than 5 Months
Disney's direct-to-consumer streaming service, Disney , which debuted in November, has hit an enormous new milestone: The service has already amassed 50 million subscribers in just under five months. The massive subscriber numbers represent nearly double the growth from February, when the company announced it had attracted 28.6 million subscribers, primarily in the U.S., during Disney 's...

AdWeek News
Apr 08, 2020

Minor League Baseball Brings Opening Night Into Fans' Homes
Thursday, April 9, would have been Opening Night for Minor League Baseball, but the coronavirus pandemic left sports on hiatus. Covid-19 can't stop #MiLBAtHomeOpener, though. #MiLBAtHomeOpener is a daylong interactive campaign Thursday aimed at engaging and connecting with homebound fans across the country, and teams will participate in the event, as well as supporting it...

AdWeek News
Apr 08, 2020

Dow Jones CEO William Lewis Is Leaving the Company
William Lewis, CEO of Dow Jones and publisher of The Wall Street Journal, will step down from the roles he's held for nearly six years. Lewis began in his position as interim CEO in 2014 after Lex Fenwick resigned from the News Corp-owned company. The news of Lewis' departure was originally reported by the Financial...

AdWeek News
Apr 08, 2020

BET Launches Fundraiser to Help Black Community Through the Pandemic
As data slowly reveals that black and Latino communities have been the hardest hit by COVID-19 deaths in many U.S. cities, Black Entertainment Television (BET) is stepping up to help. The Viacom subsidiary announced today that it is launching a new partnership with United Way to raise money for black communities impacted by the pandemic....

AdWeek News
Apr 08, 2020

Journalists Give 0% Loans to Laid-Off, Furloughed Industry Colleagues
Recent days have been particularly tough on media companies as they've had to make difficult decisions because of decreased ad dollars and canceled events due to COVID-19. They've handed down pay cuts, changed 401K policies and, in the worst scenarios, furloughed and laid off employees. To help offset the pain of their suddenly jobless colleagues,...

AdWeek News
Apr 08, 2020

Journalists Help Other Journalists With 0% Loans
To help offset the pain of their suddenly jobless colleagues, a group of journalists has designed a website where donors can support those in the industry affected by the coronavirus. Within 24 hours, journalists had pledged $50,000. Microloans for Journalists went live on Monday, and by mid-day Wednesday the site had verified $80,000 worth of...

AdWeek News
Apr 08, 2020

Cooking Websites See a Traffic Boost as People Are Urged to Stay Home
With so many people in their homes around the clock and a large percentage of restaurants shuttered for now, many people are finding themselves needing to cook their own dinners--maybe for the first time in a while, or the first time ever. So they're turning to experts like New York Times food columnist Alison Roman....

AdWeek News
Apr 08, 2020

Some Developers Get Early Access to Facebook's Data Use Checkup Process
Facebook is granting some developers early access to its Data Use Checkup, an annual process that enables them to ensure that their access to application-programming interfaces and their use of data comply with the social network's platform policy. Director of platform partnerships Konstantinos Papamiltiadis detailed the differences between Data Use Checkup and Facebook's existing App...

AdWeek News
Apr 08, 2020

#ThanksForDelivering Is UPS' Ode to Everyone Bringing Relief and Joy
As every industry grapples with how to navigate the coronavirus pandemic, delivery and courier services continue to forge on. Their services are essential as the public relies on the likes of Amazon, FedEx, the United States Postal Service (USPS) and UPS not only to deliver goods but to provide comfort in a fraught time. In...

AdWeek News
Apr 08, 2020

McDonald's Same-Store March Sales Are Holding Up
Today, McDonald's reported that U.S. comparable sales in March declined 13.4%, demonstrating the resiliency of fast food chains during the coronavirus pandemic. Quick service restaurants, whose businesses rely heavily on take-out, delivery and drive-thru, are expected to fare better than their casual dining counterparts that depend on sit-in dining. For the week ended March 29,...

AdWeek News
Apr 08, 2020

Toyota Caps 11-Season Modern Family Partnership With Farewell Spot
Millions of people will say farewell to Modern Family tonight as the ABC sitcom signs off after 11 years, and Toyota has planned its own special goodbye. The brand, which has partnered with Modern Family throughout its 11-season run, has created a goodbye spot that will air twice during the Modern Family retrospective airing at...

AdWeek News
Apr 08, 2020

This Campaign Maps the Rising Number of Anti-Asian Hate Incidents
In the past two weeks, Stop AAPI Hate, a project to track hate crimes against Asian Americans, has received a stunning 1,135 reports of targeted harassment and abuse. Many of the attacks are described in heartbreaking detail: "My kids were at the park with their dad (who is white.) An older white man pushed my...

AdWeek News
Apr 08, 2020

My Spy Heads to Amazon Prime Video Instead of Movie Theaters Amid Shutdowns
Amazon Studios has scooped up the rights to stream the movie My Spy, the company announced today. The acquisition makes the David Bautista action comedy the first film intended for a 2020 theatrical release that will instead debut on a subscription streaming service after its premiere was canceled in the midst of the COVID-19 pandemic....

AdWeek News
Apr 08, 2020

4 Things I Learned From Medical Quarantine to Offer Hope to Those Struggling
As we head into the next weeks and month, one can't help but feel a sense of worry, dread and exhaustion. To those of us in the advertising and marketing community, this may hit even harder. Advertising is a people business, a giant service industry built to squeeze the most out of each employee. This...

AdWeek News
Apr 08, 2020

Nike Captures the Moment Again, Saluting All Those Staying Active in Quarantine
Staying fit indoors is challenging enough. Staying motivated can be far more difficult. As athletics and activities of all kinds--from major league ballparks to neighborhood courts--have remained stalled amid the global response to COVID-19, those trying to stay on their game or just healthy have faced a range of challenges. Space is limited for many,...

AdWeek News
Apr 08, 2020

Twitter Changes Its Data-Sharing Controls for Mobile App Ad Measurements
Twitter began alerting users to a change in how it shares data with business partners, specifically related to mobile application ads measurement. An update began appearing atop users' feeds, reading, "An update to your data-sharing settings: The control you have over what information Twitter shares with its business partners has changed. Specifically, your ability to...

AdWeek News
Apr 08, 2020

3 Lessons Learned From Marketing Through Coronavirus so Far
I have personally drawn much strength, solidarity and inspiration from the local businesses in my community. So intrinsically interwoven with the fabric of the people they serve, they can't help but be empathetic to new norms and emerging needs, flexing their models, operations and communications on a dime. Big business has had some impressive acts,...

AdWeek News
Apr 08, 2020

Adweek Together: The Future of Marketing
We're all in the thick of it now, but what comes after the coronavirus crisis? The changes in how we go about our daily lives and do our jobs are still unknown. What will the media landscape look like in a year? How will the advertising industry function, and how will marketing evolve? Today on...

AdWeek News
Apr 08, 2020

Lego Backs Lego Dots Line With Snapchat AR Lens
Lego is looking to do some building of its own, hoping to boost awareness of its recently release Lego Dots product line with a Snapchat augmented reality lens. The lens enables Snapchatters to select from a variety of Lego Dots styles to decorate frames around their faces. Lego/Snapchat Lego is also running video ads on...

AdWeek News
Apr 08, 2020

Stella Artois to Fund Wedding for Couple Engaged During Quarantine
You could argue that Lauren Speed-Hamilton and Cameron Hamilton are experts at falling in love while physically apart. During filming of the Netflix reality dating series Love Is Blind, the couple got engaged before seeing each other face-to-face and married in the season finale. Stella Artois has tapped the two, who are still together, to...

AdWeek News
Apr 08, 2020

Facebook: Here's How to Share a Page's Video Playlist Through Messenger
Did you know that Facebook allows you to share a page's video playlist through Messenger From Facebook? You can share the playlist with multiple people or groups at the same time. Our guide will show you how this works. Note: These screenshots were captured in the Facebook and Messenger applications on iOS. Step 1: On...

AdWeek News
Apr 08, 2020

The Good Fight Tackles a New Reality Where the Rules of Law Have Broken Down
Several of spring's most anticipated series have been postponed due to COVID-19 shutdowns, but CBS All Access is still moving forward with Thursday's Season 4 premiere of The Good Fight. That drama also had to halt production because of the novel coronavirus, but the streaming service will run the first half of the season now,...

AdWeek News
Apr 08, 2020

Neustar and iSpot.tv Partner to Connect Digital and Television Attribution
Just as targeting is getting tougher for marketers, two companies are partnering to bridge television and digital attribution. Neustar, which offers an identity product, and iSpot.tv, a TV measurement and attribution vendor, are integrating to give brands a broader view of multitouch attribution that spans digital and all forms of television. "We're as close as...

AdWeek News
Apr 08, 2020

Spotify Expands Self-Serve Ad Studio to 18 Markets Around the World
On Wednesday, Spotify's self-serve Ad Studio--a tool that allows advertisers of all sizes to customize audio ads for the platform--will come out of beta and expand into 18 markets around the world, including many countries in the European Union. "Since launching Ad Studio in 2017, we've provided businesses of all sizes a way to buy...

AdWeek News
Apr 08, 2020

Netflix's Tiger King Is the COVID-19 Lockdown's First Smash Hit
As Americans continue to stay home amid the COVID-19 pandemic, millions of them are passing the time by getting a glimpse of the outside world--that is, the outside world containing outlandish big cat enthusiasts like Joe Exotic and Carole Baskin. Tiger King: Murder, Madness and Mayhem, the true-crime documentary series that landed on Netflix in...

AdWeek News
Apr 08, 2020

How Agency Pitches Are Evolving; Creative Brand Pivots Encourage Fun at Home: Wednesday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Winning the Virtual Room: How Agencies' Pitches Are Evolving During...

AdWeek News
Apr 08, 2020

Winning the Virtual Room: How Agencies' Pitches Are Evolving During Coronavirus
In a matter of just a few weeks, COVID-19 shut down offices across the country. As agencies work remotely, they've found much of the work they do can still be accomplished from their living rooms, bedrooms or even tree houses. However, agencies can no longer meet face to face with potential clients, derailing opportunities to...

AdWeek News
Apr 07, 2020

Jack Dorsey Puts $1 Billion Toward the Fight Against Covid-19
Twitter CEO Jack Dorsey is injecting $1 billion into the fight against Covid-19. Dorsey said in a series of tweets Tuesday that the funds will come from his equity in the other company he runs, payments platform Square, adding that it represents approximately 28% of his wealth. He said the money will be routed through...

AdWeek News
Apr 07, 2020

Facebook Gaming Gives Everyone Early Access to Its Tournaments Feature
Sports fans may be missing out on the NCAA Tournament due to Covid-19, but gamers received early access to the tournaments feature from Facebook Gaming. Software engineer Mina Abouseif said in a blog post that anyone can start or join a tournament, in any game on Facebook, adding, "That could be a casual competition among...

AdWeek News
Apr 07, 2020

Facebook's Newest App Is Built Just for Two
Facebook's NPE Team quietly released another iOS application that sets out to create social networks for two--specifically, couples. The company had not responded to a request for comment at the time of this post. Tuned was described on its iTunes App Store listing as, "A private space where you and your significant other can just...

AdWeek News
Apr 07, 2020

Stanley Cup Champion St. Louis Blues to Reunite … via Videoconference
The 2020 Stanley Cup Playoffs were scheduled to begin Wednesday (April 8), but thanks to the coronavirus pandemic, National Hockey League fans will have to settle for a reunion of the defending Stanley Cup Champion St. Louis Blues--via videoconference, naturally. The NHL said the event marks the first virtual coming together of a professional sports...

AdWeek News
Apr 07, 2020

MediaMath Lays Off 8% Amid Coronavirus Concerns
Ad-tech companies have had a tough time the last year, as funding started to dry up amid the double punch of increasing data regulations and coming changes to third-party ad tracking cookies. Now, the added weight of how the coronavirus has cut through the landscape has poured gasoline on the ad-tech industry's already raging fire....

AdWeek News
Apr 07, 2020

This McDonald's Ad Is Unskippable, But You'll Appreciate Why
Having fun with the skippable (or unskippable) aspects of an ad is a years-old tactic in the world of video advertising, but it's a gimmick that's still worth pausing to appreciate when done well. Geico, of course, set the bar with its "Unskippable" campaign in 2015, which pulled off the seemingly impossible feat of creating...

AdWeek News
Apr 07, 2020

Facebook Gives Group Admins More Way to Keep Members Informed on Covid-19
Facebook took steps to ensure that groups on its platform can provide their members with reliable information during the coronavirus pandemic. Members of groups related to Covid-19 will see an educational pop-up directing them to credible information from health organizations, much as Facebook already does with News Feed and search. Group administrators will be prompted...

AdWeek News
Apr 07, 2020

Facebook Gives Group Admins More Ways to Keep Members Informed on Covid-19
Facebook took steps to ensure that groups on its platform can provide their members with reliable information during the coronavirus pandemic. Members of groups related to Covid-19 will see an educational pop-up directing them to credible information from health organizations, much as Facebook already does with News Feed and search. Group administrators will be prompted...

AdWeek News
Apr 07, 2020

Introducing MediaTogether, a Place for Media Professionals to Find Solutions for the Future
Every media company is pushing against an ocean right now, bracing itself for when the coronavirus wave crashes upon the shores of its business. Over the past several weeks, countless media professionals--from journalists to ad-tech staffers and sales reps to ad-sales marketers--have been furloughed or laid off. Those most affected, so far, have been local...

AdWeek News
Apr 07, 2020

This Online Tool Lets You Generate Your Own AI Art
A number of breakthroughs in the past few years have given artificial intelligence newfound creative abilities, with implications ranging from an internet underbelly of deepfakes to a burgeoning AI-generated art scene. But because of the complexity of the neural networks involved and the sometimes-arduous coding and training process, such capabilities can also be hard for...

AdWeek News
Apr 07, 2020

Trolls World Tour Content Comes to Pandora, Spotify
Audio-streaming platforms Pandora and Spotify are being overrun by Trolls. Trolls World Tour--which was originally intended for theatrical release by DreamWorks Animation and Universal Pictures before the coronavirus pandemic hit--will be released on-demand via streaming platforms in the U.S. Friday, April 10. Pandora teamed up with Xfinity on custom character mixtapes for each Troll, capturing...

AdWeek News
Apr 07, 2020

Group Nine Media Lays Off 7% of Staff
Group Nine Media, whose digital media properties include PopSugar, The Dodo and NowThis, laid off dozens of employees, or 7% of its more than 700-person staff, across the company. It's the latest publisher to take drastic action as COVID-19 has drastically altered the media landscape. As the first quarter just wrapped, media companies including Bustle...

AdWeek News
Apr 07, 2020

P&G Teamed Up With TikTok Star Charli D'Amelio to Create a Dance Challenge for Social Distancing
If marketers want to reach a Gen Z audience, there's no better platform than TikTok. The video-sharing app, which is rapidly growing in popularity (as of the end of 2019, it had been downloaded 1.5 billion times), is a chock full of younger users: 41% of those on the app are between the ages of...

AdWeek News
Apr 07, 2020

Why This Agency Launched an Online Diversity and Inclusion Course During a Pandemic
Over 10 million Americans filed for unemployment benefits in March. As layoffs and salary cuts earthquake through nearly every industry, some would say launching a new business right now is straight-up crazy. But for the team at North Carolina agency Walk West, there's no better time for businesses to commit to diversity and inclusion. That's...

AdWeek News
Apr 07, 2020

Freeform President Tom Ascheim Is Exiting For WarnerMedia Job
After more than six years, Freeform president Tom Ascheim is stepping down. He broke the news in a staff memo today, and indicated he will stay at Freeform through June before starting a new, unspecified job on July 1. His departure was first reported by The Hollywood Reporter. A source confirmed his departure to Adweek;...

AdWeek News
Apr 07, 2020

Freeform President Tom Ascheim Is Stepping Down
After more than six years, Freeform president Tom Ascheim is stepping down. He broke the news in a staff memo today, and indicated he will stay at Freeform through June before starting a new, unspecified job on July 1. His departure was first reported by The Hollywood Reporter. A source confirmed his departure to Adweek;...

AdWeek News
Apr 07, 2020

Twitter Salutes Health Workers and Others on the Front Lines for World Health Day
Twitter marked World Health Day Tuesday by teaming up with the World Health Organization on a question-and-answer session covering the most commonly asked questions about the coronavirus pandemic. Over the past few weeks, there have been more than 6 million questions Tweeted about coronavirus/COVID-19. For #WorldHealthDay, we partnered with the @WHO to provide answers to...

AdWeek News
Apr 07, 2020

What Lessons Can Be Learned From Founders Who Started Agencies in Times of Crisis
If you've recently gone out on your own to start an agency, you might be panicking right now. Are brands, with so much on their plate at the moment in light of the coronavirus, even looking for new agencies? And if they are, what are the chances they'll come to a shop no one's ever...

AdWeek News
Apr 07, 2020

I'm With the Brand LIVE: Brandin Cohen, Liquid I.V.
Last September, Adweek launched I'm With the Brand, a rapid-fire Q&A video series hosted by Ian Wishingrad, featuring founders and funders and how they built their brands. We've produced 10 episodes so far, with many more in the edit process. But given the new work-from-home reality for tens of millions of us, we've decided to...

AdWeek News
Apr 07, 2020

News Organizations Can Soon Apply for Grants From the Facebook Journalism Project
The Facebook Journalism Project will begin accepting applications from news organizations Monday, April 13, for funds from its FJP Covid-19 Local News Relief Fund Grant Program. The program is part of efforts revealed by Facebook last week to invest $100 million in the news industry during the coronavirus pandemic. Grant amounts will range from $25,000...

AdWeek News
Apr 07, 2020

LinkedIn Salutes Healthcare Experts With Special Edition of Top Voices
LinkedIn debuted a special edition of its LinkedIn Top Voices list Tuesday dedicated to healthcare experts covering the coronavirus pandemic. The professional network's annual LinkedIn Top Voices lists highlight members whose posts, videos, articles and comments spark quality conversations within their industries. The special list includes: Tom Frieden, former director of the Centers for Disease...

AdWeek News
Apr 07, 2020

CBS Airing Titanic and Other Paramount Films in May to Fill Schedule Holes
During the pandemic, broadcast scheduling has become more complicated than ever as schedulers try to navigate COVID-19 upheaval while keeping audiences and advertisers happy in both the short and long term. As CBS attempts to program May with fewer original episodes than planned due to the coronavirus-related production shutdown, the network is tapping sibling studio...

AdWeek News
Apr 07, 2020

Agency Fancy Helps ‘Mask Match' Link Donors With Medical Professionals in Need
For doctors and nurses on the front line of the battle against the coronavirus, the only tools they have to shield themselves against the virus are protective clothing and masks. But there is a dire shortage, and healthcare workers in the United States have taken the unprecedented step of asking the public to donate their...

AdWeek News
Apr 07, 2020

Seeing a Spike in Activity, Dating Apps Respond to Pandemic With Digital Date Ideas
In mid-March, Jessica Ross, an administrator at a law firm in Washington, D.C., had been self-isolating at home for a few days when she decided to start swiping on a dating app out of boredom. Ross said the app was booming with people excited to chat while stuck at home with one natural, unfortunate conversation...

AdWeek News
Apr 07, 2020

Finding the Right Takeaways From CCPA for Brands
The California Consumer Privacy Act (CCPA) was signed by California Governor Jerry Brown on June 28, 2018. That should have been a wake-up call for the advertising industry. The CCPA officially went into effect on Jan. 1, 2020 and that should have been the next wake-up call for the industry. Currently, we are in a...

AdWeek News
Apr 07, 2020

Snapchat Puts Its AR to Work for the Covid-19 Solidarity Response Fund
Snapchat rolled out its first-ever augmented reality global donation tool Tuesday, using its AR lenses to raise money for the United Nations Foundation's Covid-19 Solidarity Response Fund in support of the World Health Organization. The initiative rolled out to mark World Health Day Tuesday. Snapchatters can use the application's camera technology to scan 23 international...

AdWeek News
Apr 07, 2020

CNN Acquires Canopy to Accelerate Development of News Aggregation Platform
CNN announced today that it acquired Canopy, a company that specializes in private personalization architecture with a goal to "build a better internet." The news outlet said the acquisition, which included Canopy's development teams and full assets, will help accelerate the release of CNN's forthcoming digital news and information platform, announced late last year. The...

AdWeek News
Apr 07, 2020

As Life's Events Remain on Hold, This Ad Is a Reminder That Needed Hospice Care Continues
Even as COVID-19 claims the lives of tens of thousands of people around the world, many people are still dying of other conditions--and they need continued care. That is the message of a poignant pro-bono campaign for British nonprofit hospice group Marie Curie, created by Saatchi & Saatchi. The spot, called "On Hold", shows a...

AdWeek News
Apr 07, 2020

7 Ways Consumers Are Getting Innovative on Social Platforms
This new reality has come on quickly. Depending on the country we call home, we are weeks or maybe months into this new normal. I speak to colleagues in Hong Kong and Singapore who have been working remotely for more than eight weeks. On Mothering Sunday in the U.K., the prime minister's message was: "Don't...

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