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Nov 23, 2020
Join CPG and Retail industry experts from Nielsen, Quotient and our guest Forrester Research for a lively and insightful on-demand discussion on how consumer behaviors are shifting and what it takes to build marketing strategies resilient to change.
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Nov 23, 2020
This page highlights some of Nielsen's biggest holiday advertising and viewing insights and predictions for 2020.
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Nov 20, 2020
Months of working from home, reduced levels of commuting and high unemployment numbers are all adding up to a very different outlook for the U.S. consumer packaged goods industry.
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Nov 20, 2020
Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop—a change that, for some, may be permanent.
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Nov 20, 2020
Native Americans have made significant progress this year in elevating their voices in the media, public policies and their communities.
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Nov 19, 2020
Thanksgiving festivities will look and feel drastically different this year, depending on location, generation and the financial impact of the pandemic. From online shopping to price hikes, consumers share commonalities in confronting a Thanksgiving unlike any other.
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Nov 12, 2020
Download this ebook for insights and strategies on how to transition from rudimentary metrics, gut feelings and market perceptions to quantifiable, future-proof marketing results.
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Nov 10, 2020
Nothing illustrates Americans' resilience quite like consumer spending. And after living alongside COVID-19 for the past eight months, a majority of U.S. adults are ready to mask up, leave home and get back to a lifestyle that's not hampered by crisis—albeit safely.
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Nov 03, 2020
George Floyd's death was a turning point. It made clear for many Americans that these were not isolated incidents, but symptoms of a much broader collection of work we still need to do as a society.
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Oct 29, 2020
E-commerce was certainly not born out of the pandemic, but the pandemic has elevated consumer adoption and reliance in ways that would have otherwise taken years. Consequently, brands and retailers need to innovate to meet elevated expectations.
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Oct 29, 2020
With less than a week until the presidential election, it is paramount for advertisers to understand how they can best reach their audience as the countdown to the election begins its final stretch.
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Oct 29, 2020
Watch this on-demand webinar to gain insight into today's streaming landscape, nation-wide streaming TV viewership trends and takeaways to adapt ad-supported video on demand (VOD) streaming for success.
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Oct 29, 2020
When it comes to equal wages, Latinas in the U.S. are paid far less on average than their White male colleagues. In fact, of all the equal pay day observances of the year, #LatinaEqualPayDay is notably the last one.
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Oct 29, 2020
Instead of hitting pause on advertising or solely focusing on short term sales, marketers need to widen the marketing funnel from the top to sustain a healthy bottom-line in the long term.
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Oct 28, 2020
You need more than a great sell-in story to keep your CPG product performing once it's on shelf. Learn how the right data can optimize your CPG promotions.
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Oct 27, 2020
Holiday shoppers will fall into one of five groups based on their existing financial and physical restrictions. Each will approach the reset of their holiday shopping behavior uniquely, and it will be imperative that companies align their plans with the new circumstances consumers find themselves in.
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Oct 22, 2020
Despite historic obstacles and new challenges, Blacks take their right to vote seriously and have some of the highest rates of turnout in the country.
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Oct 22, 2020
This edition of the Nielsen Local Watch Report takes a deeper look at TV news viewing across various entities and how they have grown, particularly local news.
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Oct 22, 2020
The time Americans spend watching TV news has been rising since the fall of last year, and it peaked at just under nine-and-a-half hours each week in April of this year—the height of the stay-at-home period in the U.S. Younger generations are driving the growth of news consumption.
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Oct 22, 2020
In today's shifting and divisive political climate, sophisticated voters are in search of relevant political messaging to better understand how their local, state and presidential candidates can best serve their needs.
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Oct 21, 2020
Listeners' affinity for podcast show hosts is just as important from an ad perspective as it is for show content. That's because the ads that hosts read drive more brand recall than non-host-read ads.
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Oct 20, 2020
With the largest number of eligible voters of any minority voting group, Latinos represent over 13% of all eligible voters in the U.S. But the number of Hispanics who actually vote still has room to grow.
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Oct 20, 2020
With the largest number of eligible voters of any minority voting group, Latinos represent over 13% of all eligible voters in the U.S. But the number of Hispanics who actually vote still has room to grow.
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Oct 19, 2020
2020 has been a year of life-changing moments. The COVID-19 pandemic, politics and racial injustice have affected every single American. For African Americans, the reckoning has extended beyond any single moment, becoming a matter of life and death.
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Oct 16, 2020
Half of Asian voters reported they were not contacted by either major party in the ramp up to Election Day, but this year, many are excited about getting off the sidelines and involved in the process.
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Oct 15, 2020
You've worked hard to get your CPG product into retailers' assortments and on the shelf. Learn how data can help you avoid getting your CPG product delisted.
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Oct 14, 2020
COVID-19 has put e-commerce adoption and growth into an overdrive, but it can also give businesses a misguided sense that expansion in e-commerce is enough to drive revenue organically. See how the right insights can help you drive your e-commerce strategy.
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Oct 14, 2020
For the first time, Hispanics will form the largest voting bloc after the non-Hispanic White population. So the question on everyone's minds is whether the uncertainty of the times will drive more Latinos to the polls.
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Oct 13, 2020
Simulation games inherently move at a different pace than role-playing, adventure and sports games, but they're a go-to favorite among many players in a key gaming demographic: the LGBTQ community.
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Oct 13, 2020
Getting your CPG product on shelf is the start of your journey. Learn how optimal pricing and promotions can drive a higher turn rate and post-launch success.
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Oct 08, 2020
Consumer appetite for new products is strong, but what is relevant today may be different in some categories and relatively unchanged in others. To remain competitive, manufacturers need to adapt their innovation pipeline to meet the evolving wants and needs of their buyers.
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Oct 08, 2020
How do you find new opportunities for your CPG product after launch? Learn why the right data partner can help your transition to operationalization success
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Oct 06, 2020
While total media consumption has largely normalized since the peaks we saw in March and April, the massive streaming enablement during that period has brought streaming to the forefront of the media landscape.
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Oct 06, 2020
Six months into the pandemic, an early reliance on e-commerce has expanded into a fundamental dependence on still-evolving omnichannel shopping experiences.
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Sep 30, 2020
After omitting backwards compatibility at the launch of 8th gen consoles, manufacturers are bringing backwards compatibility back with their 9th gen consoles, and the timing couldn't be better for consumers.
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Sep 29, 2020
As election night draws near in the U.S., political candidates will sharpen their messaging for the battlegrounds of the upcoming presidential and vice-presidential debates. Americans and pollsters alike will be asking the same questions about who will vote.
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Sep 29, 2020
The TV space is a challenging ecosystem and growing more complex with each passing day. Innovative addressable TV is designed to streamline and provide a better advertising experience for all - including the consumer. The key to a successful addressable TV platform that creates value opposed to friction and confusion is a powerful tech stack. A powerful tech stack and its components are the building blocks of addressable TV at scale and can not be overlooked.
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Sep 25, 2020
Shoppers have been primarily driven to buy based on health and safety concerns throughout the pandemic, but a second layer of consumption behavior has been emerging from those experiencing financial restraint.
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Sep 22, 2020
With the holidays fast approaching, CPG advertisers will soon need to navigate a new normal of COVID-19 during what's typically their busiest season. They'll need the right customer intelligence data to design strategic campaigns and connect with shoppers.
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Sep 22, 2020
An array of new streaming platforms and services—many of which are ad-supported—are rapidly entering the race and attracting increased engagement along the way.
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Sep 15, 2020
Comprehensive data is the key to effective pet category expansion as it illustrates growth potential and can help pet brands spot specific product attribute trends.
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Sep 10, 2020
In addition to driving increased streaming, COVID-19 is having a significant impact on local news reliance and consumption.
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Sep 09, 2020
Much of life has moved online in the wake of the COVID-19 pandemic, and few industries have been better suited to this new normal than video games.
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Sep 08, 2020
Specialty pet product manufacturers can give retailers the confidence they need to increase distribution levels and swap out competing products by using data to show their product performance and velocity in their category.
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Sep 03, 2020
Despite the challenges and adjustments that working from home involves, such as toddlers, animals, potentially sharing tight quarters with others, most Americans enjoy the convenience, still feel engaged with their roles and believe it makes it easier to strike a work-life balance.
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Sep 02, 2020
Watch the on-demand webinar to explore findings from the August 2020 edition of Nielsen's Total Audience Report: Special Work From Home Edition.
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Sep 01, 2020
This special episode of the Database delves into the new reality that many Americans are facing in light of COVID-19: spending more time at home, including the time we spend working. We explore the effects on our daily routines and getting everything done, as well as how it's shaping our media consumption.
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Aug 31, 2020
By analyzing their category and the competitive landscape, pet brands can identify whitespace opportunities for growth and refine and sharpen their innovation strategy.
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Aug 28, 2020
Nielsen National Television Household Universe Estimates for the 2020-2021 TV season increased to 121 million TV homes, up from 2019.
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Aug 27, 2020
According to the Nielsen Remote Workers Consumer Survey, work-from-home consumers are enjoying the change in their daily work routines. And to no surprise, the new normal includes a heavy dose of media consumption.
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Aug 24, 2020
The Customer Intelligence Gap in CPG Advertising e-book outlines why unlocking quality 1:1 consumer data is essential for CPG advertisers to fight back against the disruption of trends in the marketplace.
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Aug 24, 2020
According to the August 2020 Nielsen Total Audience Report, streaming among Over The Top (OTT) capable homes accounts for 25% of consumers' collective time spent with the television.
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Aug 18, 2020
Welcome to Nielsen's 2020 Election Hub, where you can find the most up-to-date data on this year's biggest election events. This resource includes current and historical election event ratings, as well as related topical insights and solutions.
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Aug 18, 2020
Beneath the headlines and social media commotion about high-profile SVOD titles like Tiger King, Upload and Ozark, a new form of digital streaming is gaining traction: those that are ad-supported.
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Aug 18, 2020
When the pandemic kept consumers in the confines of their respective homes, they turned to their old friend, radio, to keep them company and inform them, as it has always done so reliably throughout history.
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Aug 18, 2020
In the U.S. streaming universe, the "other" players—everything other than Netflix, Hulu, YouTube, Amazon and Disney (which launched November 2019)—account for 23% of the total U.S. streaming pie. And the amount of time people spend watching this content is up more than 50% year-over-year.
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Aug 13, 2020
Welcome to The Nielsen Total Audience Report hub, which features the latest reports, data and insights related to the report series. Discover how audiences are connecting with media today and how this is shifting our culture, as well as the advertising and media industry.
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Aug 13, 2020
In this special edition of The Nielsen Total Audience Report, we dive into the world of working from home —how consumers felt about their productivity, engagement, challenges and the impact this new lifestyle has had on media and device usage.
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Aug 13, 2020
Despite being thrust into the work-from-home experience with little prep time, new remote workers not only adapted, but quickly became comfortable with this new reality. Some are even thriving.
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Aug 06, 2020
In addition to keeping us informed, the news media can often inspire quick, sometimes targeted, behavior shifts, especially in times of crisis. But in today's prolonged timeline of crisis, there are other factors driving consumer behavior transformation.
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Aug 06, 2020
The insights in this report will help you understand ways to continue building trust with the Hispanic community during these uncertain times and through the journey to recovery.
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Aug 04, 2020
Reliable data helps CPG manufacturers understand changes in consumer patterns and make accurate decisions to preserve market share and grow sales.
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Jul 31, 2020
Watch our recent webinar where Nielsen and J.D. Power give an overview of the state of the auto industry, emerging multicultural consumer media habits, and key action items to drive your business forward.
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Jul 30, 2020
Multicultural consumers are aware of fewer automotive brands but end up considering more brands throughout the path-to-purchase. And brands have more opportunities to make an impact with these consumers along the way.
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Jul 29, 2020
Leveraging their visibility, many professional athletes have taken a leading role in amplifying Black Lives Matter protests and speaking out about racism and police brutality. But it's not just the athletes who are passionate about the movement: Fans are too.
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Jul 28, 2020
When it comes to deciding to buy a new vehicle, multicultural consumers follow a unique and distinct path-to-purchase. Understand how these shoppers stand apart when they embark on a journey to purchase a new vehicle to use ad dollars as wisely as possible.
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Jul 28, 2020
While the COVID-19 health crisis presents a risk to all, not all shoppers are impacted equally. Globally, two core groups have emerged. Tune in to our webinar playback and discover how Nielsen can help you discover and unlock new opportunities in understanding the shopper needs in the future COVID-19 world.
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Jul 27, 2020
CPG manufacturers can overcome planning challenges with reliable data and market intelligence.
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Jul 23, 2020
Certain remakes have been blockbuster successes, but game makers should take care to avoid becoming over-reliant on repackaging classic titles.
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Jul 22, 2020
Reliable data and market intelligence helps CPG manufacturers accurately plan for future demand amidst fast-paced consumer changes.
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Jul 15, 2020
Reliable data and market intelligence helps CPG manufacturers evolve their supply chain and make accurate decisions during a disruption.
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Jul 15, 2020
When considering new launches, the role that advertising plays is consistent: Advertising drives awareness; awareness drives trial; and trial drives volume. It makes sense therefore, that when compared to existing products, new products are more reliant on advertising support to grow.
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Jul 09, 2020
Two important narratives have been necessarily conflated as the novel coronavirus (COVID-19) has made its way around the world this year: the devastating impact of the deadly disease on the lives of millions and their loved ones and the almost immediate effect on the global economy.
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Jul 07, 2020
Podcast listeners should be high on any auto marketer's list. According to a recent analysis, 35.8 million people were shopping online for vehicles at the height of shelter-in-place restrictions in the U.S., and 10.5 million of them were listening to podcasts.
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Jun 25, 2020
Reliable data and market intelligence helps CPG manufacturers predict changes in consumer patterns and make accurate decisions during a disruption.
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Jun 25, 2020
When most consumers think about their media consumption, they're quick to recall their favorite TV program, a new video game they're into or the last Netflix original they saw. Rarely—if ever—do ads enter the conversation. This isn't surprising, but it undersells the significance that ads have in consumers' lives.
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Jun 25, 2020
Hard seltzer is one juxtaposition after another—and that's what's driving its overall success.
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Jun 24, 2020
In the final session of our "Remotely Interesting" at-home learning series, we reveal how Nielsen machine learning and analytics is identifying critical insights around pricing and promotions that will help you.
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Jun 24, 2020
Watch our on-demand webinar featuring a panel discussion with three industry-leading manufacturers and retailers. Hear the latest analysis on fast-changing customer routines and the impact facing today's companies.
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Jun 23, 2020
With many countries re-opening into what appears to be a long-term recessionary environment, companies are naturally looking to make comparisons to past times of economic challenge. But the lessons of the past may not may not be a perfect fit for today.
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Jun 18, 2020
The impact of COVID-19 on the U.S. pet retail industry has been substantial, with sales numbers fluctuating at historic proportions. Year-over-year in-store and e-commerce sales up by double-digits, but sales trends have fluctuated following pantry stockpiling in March.
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Jun 17, 2020
Face masks, working from home, social distancing and businesses operating at partial capacity remain constant reminders of our new world, and consumers see it with different eyes than before the COVID-19 pandemic arrived.
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Jun 16, 2020
As COVID-19 sweeps the globe, consumers are dramatically changing their purchase and media behaviors. Nielsen is tracking these changes and establishing navigation beacons for companies trying to understand the changes and plan for what comes next.
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Jun 15, 2020
While the "fewer, bigger, better" mentality is still the most prevalent route that brands take, it isn't the only road to innovation success. A growing number of innovations are finding success through varied launch strategies, such as focusing on a targeted cohort, increasing an interested consumer base and achieving short-term wins.
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Jun 11, 2020
Take a self-evaluation journey to discover how agile your organization is and what improvements are needed for a competitive edge and increased brand awareness
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Jun 10, 2020
In light of the COVID-19 pandemic, agencies and publishers will face a shift as marketing priorities realign. With many businesses feeling the pinch, they will increasingly look for their agencies and vendors to prove value at the bottom of the purchase funnel.
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Jun 09, 2020
CPG brands and manufacturers struggle with internal silos that hold back innovation and revenue growth. Learn how the right syndicated data, and planning tools can help unify teams.
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Jun 04, 2020
CPG Brands: Our worksheet can help you and your team assess your current strategies, and identify areas for improvement and action. Download your copy today.
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Jun 04, 2020
As states ease shelter-in-place orders and allow businesses to re-open, traditional TV usage is normalizing while CTV usage remains well above pre-COVID-19 levels.
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Jun 03, 2020
The number of gamers who say they are playing video games more now due to the COVID-19 pandemic has increased since March 23, 2020. The increase was highest in the U.S. (46%), followed by France (41%), the U.K. (28%) and Germany (23%).
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Jun 02, 2020
As businesses across the U.S. begin to re-open, companies need to understand evolving consumer sentiment before assuming that open-for-business means business as usual.
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Jun 02, 2020
The power of "Wow!" moments cannot be underestimated; just like a good song, customers will keep wanting to play it on repeat. Discover the five key ingredients to a good song, and creating wow moments.
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Jun 01, 2020
Discover the importance of using retail data to develop growth strategies and maintain successful category leadership in this infographic for CPG manufacturers.
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Jun 01, 2020
A new analysis indicates that spot advertising in local markets appears to be starting to turn the corner after declining in some areas by as much as 35% at the end of March.
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May 29, 2020
Download our article for CPG manufacturers and to learn how to optimize assortment, trade promotions while establishing market opportunity to increase revenue.
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May 29, 2020
To meet consumer and retailer needs, FMCG/CPG manufacturers must use granular data and have better visibility across the local supply chain to know where their products are going and when the next demand surge will occur.
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May 28, 2020
Consider this: Advertising cuts could mean an extended recovery period for the media market. Brands that go totally dark for the rest of 2020 could be facing revenue declines of up to 11% in 2021.
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May 28, 2020
Consider this: Advertising cuts could mean an extended recovery period for the media market. Brands that go totally dark for the rest of 2020 could be facing revenue declines of up to 11% in 2021.
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