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Jan 17, 2020
Given the growing health and wellness movement among U.S. consumers, conventional wisdom would suggest that soft drinks would suffer. But in reality, the opposite is happening, particularly in the alcoholic beverage space. And amid the juxtaposition of the sober-curious consumers and the premium spirits drinkers, soft drinks have plenty of room to grow.
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Jan 16, 2020
This report offers a powerful view into the current state of the marketing industry. Understand the dynamics at play and identify promising areas of development for marketers and their media partners.
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Jan 16, 2020
In the coming months and year, expect to see an increase in spirits with no alcohol. There will be a greater variation in products to appeal to different drinkers. On-premise creativity will continue to fuel alcohol-free cocktail menus and bars across the country.
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Jan 13, 2020
On this special episode, recorded at CES, Kelly Abcarian, General Manager for Nielsen's Advanced Video Advertising Group, and Dan Callahan, SVP of Data Strategy and Innovation at FOX, talk about what the beta release of Nielsen's Addressable TV platform means for the industry, as well as what addressable advertising in the linear TV realm will look like.
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Jan 09, 2020
In the next five years, A/VR technology will augment the shopping journey in increasingly meaningful ways—from the way consumers discover, choose, share, buy and engage with brands.
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Jan 02, 2020
Distribution affects new product sales. This is obvious. What's less obvious is the extent to which CPG manufacturers can predict and control distribution for a new product, especially during the first year in-market.
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Dec 26, 2019
We know a really good idea and a potential threat when we see one, right? We might, but the most common monitoring approach is to keep a close eye on the in-market performance of those innovations. But this wait and see approach relies on in-market performance, which means it has two serious flaws.
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Dec 20, 2019
As we close the book on 2019, brick-and-mortar drove the vast majority of grocery sales—particularly for fresh food—yet e-commerce maintained its meteoric rise. Understanding the factors that drove shoppers online purchase decisions in 2019 will help online grocers stack success in 2020.
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Dec 19, 2019
The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.
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Dec 19, 2019
As cannabis-curious consumers and companies wait for additional guidelines from federal regulators, Nielsen believes that brands, marketers and consumers will have a big appetite for data and information about cannabis in 2020, giving us a peek into what a cannabis-rich consumer packaged goods landscape could look like.
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Dec 18, 2019
Adults 18 and older in the U.S. spend just shy of six hours (5 hours, 51 minutes) with their TV-connected devices each week. While that's nothing to snub your nose at, it's dwarfed by the amount of time Americans spend with traditional radio, the proverbial patriarch of the media industry.
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Dec 18, 2019
As another decade of television becomes part of history, the definition of "TV" has never been so hard to pin down, and that's something we'll continue to see in the years ahead. In the chase for eyeballs, however, one thing, and one thing alone, will win the TV audience: good content.
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Dec 17, 2019
In the video game industry, connectivity and access to media have fueled an immense surge in free-to-play games. That surge has helped propel topline revenue and audience growth—both of which will continue in the years to come, largely because of massive hits like Fortnit
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Dec 12, 2019
We're all human, and that means we don't always do as we say. But there are reasons for that. Some are logical, others are emotional...but the gap is real. And the smartest companies are dialed into the nature of human behavior.
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Dec 12, 2019
Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality technology, coming to a "store" near you.
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Dec 11, 2019
There's no single definition for what constitutes healthy food today. And, Millennials have certainly indicated that health is not the sole factor driving changes in eating habits. Millennials are most likely to define healthy eating in practical ways, whereas surveyed Boomers, Greatest Generation consumers and even Gen Xers indicate their eating habits are more heavily guided by health maintenance or specific health conditions.
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Dec 10, 2019
2019 was a significant year for TV and social — from an explosion of OTT offerings to the social platforms' experimentation in hiding "likes" and "replies," it's now more important than ever to measure the impact of social TV.
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Dec 05, 2019
30,000 new products each year is a lot for anyone to think about, and it might seem hard to stand out in a sea that large. But, in reality, there has never been a better time for manufacturers to find breakthrough success with innovation.
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Nov 25, 2019
In our April 2019 Omnibus study of more than 21,000 U.S. households, we analyzed consumers' attitudes toward a cohort of sustainable attributes across 13 product categories. Within each category, consumers' sustainable priorities can differ markedly from the overall trend.
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Nov 22, 2019
Brands and retailers that activate the levers for new online shoppers and category differentiators will win this holiday season.
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Nov 21, 2019
Across the U.S. retail landscape, we believe convenience stores will grow faster than all other offline channels over the next five years, reflecting the hyper focus consumers are putting on expediency.
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Nov 19, 2019
Despite the countless responsibilities and challenges that women have in a given week, they're voracious consumers of media. In an average week, the 156 million women in the U.S. consume 73 hours of media—that's five more hours of media than men.
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Nov 15, 2019
There's a lot riding on your online holiday strategy. The last three months of the year account for 30% of online CPG sales, and they welcome a flood of first-time online buyers. Do you know what motivates your online holiday shopper?
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Nov 13, 2019
Despite their young ages, preteen (kids 7-12) gamers in the U.S. collectively spend what some might view as an unfathomable amount of money on video games. And given their desire to be social through gaming, they're spending most of that money on in-game extras, like outfits, to differentiate themselves from their friends.
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Nov 07, 2019
Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. So how can brands ensure they're making authentic connections with women?
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Nov 06, 2019
Today's digital video games feature many ways to lure gamers into opening up their wallets: microtransactions, downloadable content, gaming subscriptions, etc. Gamers, however, can't purchase these digital offerings with cash. Traditionally, this is where credit cards come into play. So where does that leave preteen gamers?
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Nov 04, 2019
By thinking beyond how to wield their individual spending power, Generation Z consumers are pushing their households and broader social networks to use the tools at their disposal to create real change.
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Oct 31, 2019
The CPG marketplace is disruptive because a major paradigm shift is underway. We see this shift firsthand every day as our manufacturer and retailer clients are increasingly leaning on us to help them navigate this change and pursue growth. We call it the Trust Gap.
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Oct 30, 2019
Believe it or not, pre-teens bring quite a bit to the digital gaming table. Yes, most of the games they play are free, but game makers are steadily evolving their in-game monetization strategies to engage with this surprisingly lucrative audience.
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Oct 29, 2019
If you're a woman in North America, the OECD estimates that you make $10,000 less than your male counterparts each year, and you're charged between $1,300 and $2,135 more for products and services. It's a gender fine that adds up to about half a million dollars over your lifetime—and that's if you're lucky.
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Oct 28, 2019
In the future, will your wearable device recommend what to add to your grocery list? Will you be able to order a new chair from a mobile 3D printer that can deliver it to you in the next hour? When you reach for your favorite brand on the shelf, will it automatically communicate to the manufacturer to re-stock the shelf faster?
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Oct 25, 2019
Want to be a winner in today's fast-paced CPG market? Download Nielsen's checklist for small to mid-sized CPG manufacturers.
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Oct 24, 2019
As the manifestation of technology that uses prior observed data to train computers to predict future outcomes, machine learning is often framed as the end-game, putting traditional statistical modeling in the shade. But that's not where it belongs.
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Oct 23, 2019
What does it take to succeed in today's CPG market? Find out in Nielsen's latest Buyer Guide. Download now.
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Oct 17, 2019
Truth in measurement has never been more important than it is today. Therefore, truth is our only agenda. But arriving at that truth has never been more complicated. While many view big data as a panacea for measurement in a digitally rich world, we know it's not that simple.
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Oct 14, 2019
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.
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Oct 08, 2019
This special episode, recorded during Advertising Week, focuses on addressable advertising and how the media industry can use it and other approaches to best reach the audiences they seek to engage with—particularly women.
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Oct 07, 2019
With more content today than most of us know what to do with, what defines a hit is undoubtedly different than 20 or 30 years ago. But HOW we define a hit is perhaps more important.
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Oct 03, 2019
For much of the big data era, businesses have held the power. With immense grassroots advocacy and legislation such as the EU's GDPR and the California Consumer Privacy Act, the pendulum of power has swung toward consumers.
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Oct 01, 2019
Using a dashboard to measure and present key performance indicators (KPIs) is essential for any marketing team. We asked a group of marketing experts how marketing KPI dashboards can be improved.
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Oct 01, 2019
Many CPG marketers are looking to use agile innovation, but Nielsen research has found that lifting an approach that works quite well for many technology companies may have less successful outcomes in CPG. To be successful, marketers need to adapt the agile development steps of design, requirements, implementation and verification to the development realities of CPG, while testing and iterating at the right stages for CPG products.
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Sep 26, 2019
With new digital devices and platforms fragmenting audiences, consumers have found power through their choices and voices. The media industry needs to look carefully at whose voices they listen to and communicate with in order to create the most empowering and engaging content. It's not just the right thing, it's also the smart thing.
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Sep 19, 2019
Spanish is one of the top languages spoken within the U.S., as Hispanics make up 18% of the overall population. Thy also represent the fastest growing ethnic or racial group. Importantly, approximately 75% of U.S. Hispanics are bilingual—even though a majority were born in the U.S.
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Sep 19, 2019
Increasingly for drugstores, the way to consumer wallets is through their diet. However, Nielsen's 2019 Health Care study showed that only 24% of consumers are satisfied with the health food selection in drugstores. Within the drugstore market, there's a golden opportunity for growth.
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Sep 16, 2019
Fresh departments are the perfect place for retailers to differentiate themselves in stores, as more category sales continue to shift online.
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Sep 12, 2019
African Americans are powerful consumers, wielding $1.3 trillion in annual buying power. These consumers' path to purchase is non-linear and technologically driven.
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Sep 12, 2019
The only thing consistent about the media industry is change. Media fragmentation is the new norm. People are constantly modifying what media they consume, how they consume it and when they consume it. Currency data is critical to understanding the engagement of these audiences through reach and frequency metrics to individual media types.
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Sep 05, 2019
The Provence varietal engages with more affluent, more mature households, and these households account for just over 80% of all wine spend in the off-trade market. These households are also increasing their overall household spend.
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Sep 05, 2019
The typical U.S. adult streamer spends an average of just under one hour (57 minutes) streaming non-linear content to their TVs in a regular day. That's significantly less time than streamers spend with linear TV: two hours 42 minutes.
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Sep 04, 2019
Beyond the buzz created around the early release of Starbuck's Pumpkin Spice Latte, there is something big brewing in the U.S. coffee market. Nielsen data shows that the ready-to-drink coffee category is hot, and a steady stream of innovation is fueling this dollar sales growth.
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Sep 03, 2019
For this special report, in collaboration with Leaders, a global sports business organization, Nielsen Sports has focused on the social media endorsement power—and potential—of a younger generation of global athletes.
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Aug 29, 2019
What are the big "watch-outs" that CPG manufacturers and retailers need to be mindful of among the many that might not carry as much weight over the long term? While we could list many, we've identified three blind spots that we believe should be top of mind given the long-term nature of the implications involved.
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Aug 27, 2019
According to Nielsen's National Television Household Universe Estimates, there are 120.6 million TV homes in the U.S. for the 2019-20 TV season.
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Aug 26, 2019
Learn findings from an analysis of 750 digital advertising campaigns for 31 CPG brands and see why the type of data an advertiser uses for targeting consumers has a significant impact on ROI.
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Aug 22, 2019
The cannabis market isn't an easy arena to navigate, especially for brands that would like to capitalize on the groundswell but aren't familiar with the minutiae of the sector. As a result, many U.S. brands and retailers are grappling with how to navigate for the future of the CPG market—one where cannabis stands to be a true game-changer across an array of categories.
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Aug 21, 2019
Unlike elsewhere in the world, corporate sponsorships on professional sports jerseys in the U.S. are far from commonplace. With an inside baseball view of how lucrative they could be for the MLB, however, going mainstream might be just around the corner.
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Aug 19, 2019
With the benefit of 24/7 connectivity and the ability to crowd-source opinions with the tap of a screen, today's path to purchase is rapidly being influenced by others. But for members of the Latinx community, recommendations carry significantly more weight.
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Aug 12, 2019
In the U.S. today, Latinx consumers are melding the physical and digital worlds to create personalized, culturally relevant shopping experiences on their own terms.
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Aug 08, 2019
While some may equate data science as pulling rabbits from hats, this thinking is misguided. But this is largely because the vast majority of people don't understand the workings of data science.
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Aug 07, 2019
Loyalty has always been a priority for companies, but now that consumers have endless choice in an ever-changing retail landscape, it's brand switching that manufacturers and retailers should keep a close eye on.
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Aug 06, 2019
Near-beers, premium soft drinks, mocktails, low- and non-alcoholic options, kombuchas and botanical tinctures all offer a wealth of opportunity for on-premise establishments to experiment with and promote to "sober curious" consumers.
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Aug 05, 2019
The latest edition of Nielsen's Local Watch ReportThe August 2019 edition, entitled "TV Streaming Across Our Cities," focuses on the impact that streaming and access to subscription video on-demand services are having on the media landscape, particularly at the market level.
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Aug 02, 2019
With the rise of higher-end store brand products comes U.S. consumers' inclination to spend more on store brands.
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Aug 02, 2019
Today's shoppers are, in many cases, omnivores, but they're playing the field when it comes to exploring meat alternatives in their search for dietary protein. In fact, protein-seeking consumers are more likely than ever to consider all the options available to them.
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Aug 01, 2019
When it comes to video game engagement, the action is no longer limited to simply playing. This is especially true for U.S. Millennials, as 71% of Millennial gamers say they enjoy watching gaming video content as well, largely on platforms like Twitch and YouTube.
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Jul 31, 2019
A new product hits shelves approximately every two minutes, so why are product consumption and unit volume sales in the U.S. at a standstill year-over-year?
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Jul 30, 2019
The team used Nielsen's Assortment and Space Optimization platform, a category-level analytics tool, to provide a voice to the customer in assortment recommendations and show retail buyers how they can maximize the potential of the category.
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Jul 29, 2019
Although Amazon remains the global leader in CPG e-commerce, its share growth has fallen since 2017. But what does this mean for other online shopping platforms?
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Jul 29, 2019
Although Amazon remains the global leader in CPG e-commerce, its share growth has fallen since 2017. But what does this mean for other online shopping platforms?
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Jul 29, 2019
Although Amazon remains the global leader in CPG e-commerce, its share growth has fallen since 2017. But what does this mean for other online shopping platforms?
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Jul 26, 2019
From marijuana sold via licensed dispensaries where it's legalized for recreational use to hemp-derived products that are emerging at retail outlets, cannabis could generate new revenue for those that can capitalize on related opportunities. It could also pose significant risk for suppliers and retailers that choose to turn a blind eye to the current and projected growth of cannabis.
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Jul 26, 2019
A transaction today involves more than just an exchange of payment for goods and services. It involves an exchange of data and is a reflection of trust. In this report, we'll review and link out to viewpoints on the consumer opportunities in play today to win that trust.
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Jul 25, 2019
Nowadays, wine is starting to gain traction in the U.K.'s off-premise market in two specific formats, which are driving excitement and helping to expand usage occasions: bag in a box and cans.
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Jul 25, 2019
Consumers are increasingly embracing a flexitarian lifestyle, delving into both traditional meat and plant-based alternatives.
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Jul 24, 2019
See why measuring incremental lift helps you make a direct connection between your advertising efforts and actual sales and prove the value of your marketing.
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Jul 24, 2019
This year's winners represent a wide range of business situations across food, beverage, personal and home care. Some transformed brands; others tacked challenges with competing in saturated categories; and some adapted heritage brands to stay relevant amid an evolving FMCG landscape.
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Jul 23, 2019
The Negroni—a bitter Italian cocktail—is making a comeback in local bars and restaurants throughout the U.S. But who's ordering them and how can your on-premise establishment benefit from their resurgence?
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Jul 22, 2019
Having grown up alongside the first Nintendo Entertainment System, which debuted in North America in 1985, Millennials now have careers, advanced degrees and families. That being said, they're still gamers at heart, as two-thirds of Americans play video games every month. So what else do we know about this key demographic for the video game industry?
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Jul 18, 2019
See seven factors changing the CPG ecosystem and learn how multi-touch attribution can help brands improve conversions and increase market share.
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Jul 18, 2019
It's not practical, feasible or necessarily a good idea to try measuring consumer behaviors by engaging with as many people as possible. That's where sampling comes in.
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Jul 16, 2019
Only 8% of global consumers are committed to the brands they purchase. That's an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.
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Jul 15, 2019
How big will this year's Prime Day be? While there's little doubt that it will continue on its upward trajectory, the growth areas might surprise you.
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Jul 11, 2019
Our first-quarter 2019 report covers 66 countries across five regions. This quarterly series provides a global snapshot of what's going on in our markets today.
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Jul 11, 2019
Products that are environmentally friendly and use recycled packaging resonate most strongly with consumers. This is good news for all marketers seeking to connect with sustainability minded consumers.
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Jul 10, 2019
New areas of growth crop up in the CPG industry all the time, resulting in both more opportunities and more competition.
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Jul 10, 2019
There's nothing like the thrill of sports, and the 2019 FIFA Women's World Cup was a major attraction across screens of all sizes through the tournament's closing match on Sunday, July 6. Notably, the final match between the U.S. and the Netherlands drew just under 14 million viewers—22% more viewers than last year's men's final between France and Croatia.
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Jul 08, 2019
Some athletes are great at repeatedly making the highlight reels, and some excel at connecting with fans when they're not competing. But does strong athletic performance always correlate with impactful fan engagement? Perhaps surprisingly, not always.
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Jul 03, 2019
Frictions around a growing economy like China's should be expected. They're growing pains. In fact, it's these very signs of friction that demand a lubricant for business in China and for those who do business with China. And that lubricant is trust.
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Jul 02, 2019
Only 9% of U.S. consumers say they're brand loyal, and consumers in Canada are on par with the global average of 8%. Compared with the global average, however, Americans are the opposite of adventurous: In fact, only 36% of Americans say they love trying new brands and products, a full 8 percentage points lower than the global average of 42%.
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Jul 01, 2019
With a massive 42% of global consumers actively on the hunt for new and different, there's never been a more important time to look at your brand targeting strategies—things like acquisition and retention—and have clear insight into the implications of those strategies. And that's what this episode focuses on, and we're going to leverage data and findings from more than three years' worth of retail data to do it.
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Jun 19, 2019
From Amazon's new skin care line to Chewy.com's new private-label pet food, retailer branded products are no longer a niche online. CPG private label accounts for 3% of online dollar sales, up from 1.3% two years ago, and some categories—particularly household care and baby products—are caught in the crosshairs.
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Jun 19, 2019
At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher quality of insights than anyone else in the marketplace.
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Jun 18, 2019
Health care organizations of all types are at the forefront of this new era. Big data is creating enormous opportunities not only to improve patient outcomes and manage costs, but also advance marketing efforts. Organizations that can combine data, analytics and strategy will be able to implement processes that change the way they operate, for the better.
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Jun 17, 2019
America is a nation of snackers, and sales are up across the country year-over-year. But could the "munchies" driven by legal marijuana use increase sales further?
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Jun 17, 2019
Americans aren't drinking the way they were just a few years ago. An abundance of choice and the influence of health and wellness trends are re-shaping behaviors and preferences. There are ways, however, to break through. That's because today's consumers are seeking experiences—both in their glasses and at their watering holes of choice.
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Jun 17, 2019
The original electronic media, radio continues to reach more Americans than any other platform measured by Nielsen. Among adults 18 , radio reaches 92% of U.S. adults every week.
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Jun 17, 2019
The original electronic media, radio continues to reach more Americans than any other platform measured by Nielsen. Among adults 18 , radio reaches 92% of U.S. adults every week.
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Jun 13, 2019
A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.
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Private Label