|
Sep 22, 2020
With the holidays fast approaching, CPG advertisers will soon need to navigate a new normal of COVID-19 during what's typically their busiest season. They'll need the right customer intelligence data to design strategic campaigns and connect with shoppers.
|
|
Sep 22, 2020
An array of new streaming platforms and services—many of which are ad-supported—are rapidly entering the race and attracting increased engagement along the way.
|
|
Sep 15, 2020
Comprehensive data is the key to effective pet category expansion as it illustrates growth potential and can help pet brands spot specific product attribute trends.
|
|
Sep 10, 2020
In addition to driving increased streaming, COVID-19 is having a significant impact on local news reliance and consumption.
|
|
Sep 09, 2020
Much of life has moved online in the wake of the COVID-19 pandemic, and few industries have been better suited to this new normal than video games.
|
|
Sep 08, 2020
Specialty pet product manufacturers can give retailers the confidence they need to increase distribution levels and swap out competing products by using data to show their product performance and velocity in their category.
|
|
Sep 03, 2020
Despite the challenges and adjustments that working from home involves, such as toddlers, animals, potentially sharing tight quarters with others, most Americans enjoy the convenience, still feel engaged with their roles and believe it makes it easier to strike a work-life balance.
|
|
Sep 02, 2020
Watch the on-demand webinar to explore findings from the August 2020 edition of Nielsen's Total Audience Report: Special Work From Home Edition.
|
|
Sep 01, 2020
This special episode of the Database delves into the new reality that many Americans are facing in light of COVID-19: spending more time at home, including the time we spend working. We explore the effects on our daily routines and getting everything done, as well as how it's shaping our media consumption.
|
|
Aug 31, 2020
By analyzing their category and the competitive landscape, pet brands can identify whitespace opportunities for growth and refine and sharpen their innovation strategy.
|
|
Aug 28, 2020
Nielsen National Television Household Universe Estimates for the 2020-2021 TV season increased to 121 million TV homes, up from 2019.
|
|
Aug 27, 2020
According to the Nielsen Remote Workers Consumer Survey, work-from-home consumers are enjoying the change in their daily work routines. And to no surprise, the new normal includes a heavy dose of media consumption.
|
|
Aug 24, 2020
The Customer Intelligence Gap in CPG Advertising e-book outlines why unlocking quality 1:1 consumer data is essential for CPG advertisers to fight back against the disruption of trends in the marketplace.
|
|
Aug 24, 2020
According to the August 2020 Nielsen Total Audience Report, streaming among Over The Top (OTT) capable homes accounts for 25% of consumers' collective time spent with the television.
|
|
Aug 18, 2020
Welcome to Nielsen's 2020 Election Hub, where you can find the most up-to-date data on this year's biggest election events. This resource includes current and historical election event ratings, as well as related topical insights and solutions.
|
|
Aug 18, 2020
Beneath the headlines and social media commotion about high-profile SVOD titles like Tiger King, Upload and Ozark, a new form of digital streaming is gaining traction: those that are ad-supported.
|
|
Aug 18, 2020
When the pandemic kept consumers in the confines of their respective homes, they turned to their old friend, radio, to keep them company and inform them, as it has always done so reliably throughout history.
|
|
Aug 18, 2020
In the U.S. streaming universe, the "other" players—everything other than Netflix, Hulu, YouTube, Amazon and Disney (which launched November 2019)—account for 23% of the total U.S. streaming pie. And the amount of time people spend watching this content is up more than 50% year-over-year.
|
|
Aug 13, 2020
Welcome to The Nielsen Total Audience Report hub, which features the latest reports, data and insights related to the report series. Discover how audiences are connecting with media today and how this is shifting our culture, as well as the advertising and media industry.
|
|
Aug 13, 2020
In this special edition of The Nielsen Total Audience Report, we dive into the world of working from home —how consumers felt about their productivity, engagement, challenges and the impact this new lifestyle has had on media and device usage.
|
|
Aug 13, 2020
Despite being thrust into the work-from-home experience with little prep time, new remote workers not only adapted, but quickly became comfortable with this new reality. Some are even thriving.
|
|
Aug 06, 2020
In addition to keeping us informed, the news media can often inspire quick, sometimes targeted, behavior shifts, especially in times of crisis. But in today's prolonged timeline of crisis, there are other factors driving consumer behavior transformation.
|
|
Aug 06, 2020
The insights in this report will help you understand ways to continue building trust with the Hispanic community during these uncertain times and through the journey to recovery.
|
|
Aug 04, 2020
Reliable data helps CPG manufacturers understand changes in consumer patterns and make accurate decisions to preserve market share and grow sales.
|
|
Jul 31, 2020
Watch our recent webinar where Nielsen and J.D. Power give an overview of the state of the auto industry, emerging multicultural consumer media habits, and key action items to drive your business forward.
|
|
Jul 30, 2020
Multicultural consumers are aware of fewer automotive brands but end up considering more brands throughout the path-to-purchase. And brands have more opportunities to make an impact with these consumers along the way.
|
|
Jul 29, 2020
Leveraging their visibility, many professional athletes have taken a leading role in amplifying Black Lives Matter protests and speaking out about racism and police brutality. But it's not just the athletes who are passionate about the movement: Fans are too.
|
|
Jul 28, 2020
When it comes to deciding to buy a new vehicle, multicultural consumers follow a unique and distinct path-to-purchase. Understand how these shoppers stand apart when they embark on a journey to purchase a new vehicle to use ad dollars as wisely as possible.
|
|
Jul 28, 2020
While the COVID-19 health crisis presents a risk to all, not all shoppers are impacted equally. Globally, two core groups have emerged. Tune in to our webinar playback and discover how Nielsen can help you discover and unlock new opportunities in understanding the shopper needs in the future COVID-19 world.
|
|
Jul 27, 2020
CPG manufacturers can overcome planning challenges with reliable data and market intelligence.
|
|
Jul 23, 2020
Certain remakes have been blockbuster successes, but game makers should take care to avoid becoming over-reliant on repackaging classic titles.
|
|
Jul 22, 2020
Reliable data and market intelligence helps CPG manufacturers accurately plan for future demand amidst fast-paced consumer changes.
|
|
Jul 15, 2020
Reliable data and market intelligence helps CPG manufacturers evolve their supply chain and make accurate decisions during a disruption.
|
|
Jul 15, 2020
When considering new launches, the role that advertising plays is consistent: Advertising drives awareness; awareness drives trial; and trial drives volume. It makes sense therefore, that when compared to existing products, new products are more reliant on advertising support to grow.
|
|
Jul 09, 2020
Two important narratives have been necessarily conflated as the novel coronavirus (COVID-19) has made its way around the world this year: the devastating impact of the deadly disease on the lives of millions and their loved ones and the almost immediate effect on the global economy.
|
|
Jul 07, 2020
Podcast listeners should be high on any auto marketer's list. According to a recent analysis, 35.8 million people were shopping online for vehicles at the height of shelter-in-place restrictions in the U.S., and 10.5 million of them were listening to podcasts.
|
|
Jun 25, 2020
Reliable data and market intelligence helps CPG manufacturers predict changes in consumer patterns and make accurate decisions during a disruption.
|
|
Jun 25, 2020
When most consumers think about their media consumption, they're quick to recall their favorite TV program, a new video game they're into or the last Netflix original they saw. Rarely—if ever—do ads enter the conversation. This isn't surprising, but it undersells the significance that ads have in consumers' lives.
|
|
Jun 25, 2020
Hard seltzer is one juxtaposition after another—and that's what's driving its overall success.
|
|
Jun 24, 2020
In the final session of our "Remotely Interesting" at-home learning series, we reveal how Nielsen machine learning and analytics is identifying critical insights around pricing and promotions that will help you.
|
|
Jun 24, 2020
Watch our on-demand webinar featuring a panel discussion with three industry-leading manufacturers and retailers. Hear the latest analysis on fast-changing customer routines and the impact facing today's companies.
|
|
Jun 23, 2020
With many countries re-opening into what appears to be a long-term recessionary environment, companies are naturally looking to make comparisons to past times of economic challenge. But the lessons of the past may not may not be a perfect fit for today.
|
|
Jun 18, 2020
The impact of COVID-19 on the U.S. pet retail industry has been substantial, with sales numbers fluctuating at historic proportions. Year-over-year in-store and e-commerce sales up by double-digits, but sales trends have fluctuated following pantry stockpiling in March.
|
|
Jun 17, 2020
Face masks, working from home, social distancing and businesses operating at partial capacity remain constant reminders of our new world, and consumers see it with different eyes than before the COVID-19 pandemic arrived.
|
|
Jun 16, 2020
As COVID-19 sweeps the globe, consumers are dramatically changing their purchase and media behaviors. Nielsen is tracking these changes and establishing navigation beacons for companies trying to understand the changes and plan for what comes next.
|
|
Jun 15, 2020
While the "fewer, bigger, better" mentality is still the most prevalent route that brands take, it isn't the only road to innovation success. A growing number of innovations are finding success through varied launch strategies, such as focusing on a targeted cohort, increasing an interested consumer base and achieving short-term wins.
|
|
Jun 11, 2020
Take a self-evaluation journey to discover how agile your organization is and what improvements are needed for a competitive edge and increased brand awareness
|
|
Jun 10, 2020
In light of the COVID-19 pandemic, agencies and publishers will face a shift as marketing priorities realign. With many businesses feeling the pinch, they will increasingly look for their agencies and vendors to prove value at the bottom of the purchase funnel.
|
|
Jun 09, 2020
CPG brands and manufacturers struggle with internal silos that hold back innovation and revenue growth. Learn how the right syndicated data, and planning tools can help unify teams.
|
|
Jun 04, 2020
CPG Brands: Our worksheet can help you and your team assess your current strategies, and identify areas for improvement and action. Download your copy today.
|
|
Jun 04, 2020
As states ease shelter-in-place orders and allow businesses to re-open, traditional TV usage is normalizing while CTV usage remains well above pre-COVID-19 levels.
|
|
Jun 03, 2020
The number of gamers who say they are playing video games more now due to the COVID-19 pandemic has increased since March 23, 2020. The increase was highest in the U.S. (46%), followed by France (41%), the U.K. (28%) and Germany (23%).
|
|
Jun 02, 2020
As businesses across the U.S. begin to re-open, companies need to understand evolving consumer sentiment before assuming that open-for-business means business as usual.
|
|
Jun 02, 2020
The power of "Wow!" moments cannot be underestimated; just like a good song, customers will keep wanting to play it on repeat. Discover the five key ingredients to a good song, and creating wow moments.
|
|
Jun 01, 2020
Discover the importance of using retail data to develop growth strategies and maintain successful category leadership in this infographic for CPG manufacturers.
|
|
Jun 01, 2020
A new analysis indicates that spot advertising in local markets appears to be starting to turn the corner after declining in some areas by as much as 35% at the end of March.
|
|
May 29, 2020
Download our article for CPG manufacturers and to learn how to optimize assortment, trade promotions while establishing market opportunity to increase revenue.
|
|
May 29, 2020
To meet consumer and retailer needs, FMCG/CPG manufacturers must use granular data and have better visibility across the local supply chain to know where their products are going and when the next demand surge will occur.
|
|
May 28, 2020
Consider this: Advertising cuts could mean an extended recovery period for the media market. Brands that go totally dark for the rest of 2020 could be facing revenue declines of up to 11% in 2021.
|
|
May 28, 2020
Consider this: Advertising cuts could mean an extended recovery period for the media market. Brands that go totally dark for the rest of 2020 could be facing revenue declines of up to 11% in 2021.
|
|
May 28, 2020
All over the world, people have flocked online as a key news source to understand the latest updates on the COVID-19 global health pandemic. For media sellers, this means audiences are growing, and for ad buyers, reaching their desired and highly engaged audience has never been easier.
|
|
May 21, 2020
Many markets across the globe begin to ease living restrictions, and many consumers are returning to a world that's far different from the one they left at the beginning of the year. Nielsen has identified six major areas where consumption dynamics will change moving forward in this unprecedented environment—and will have differing impacts for these two consumer groups.
|
|
May 18, 2020
Today, more than ever, marketers are relying on digital platforms to sell their products. As early digital adopters, Asian American consumers can help deliver an immediate sales boost for those digitally savvy brands who make the effort to target them where they are.
|
|
May 18, 2020
This report explores Asian American consumer behaviors that are setting the pace for two important industry trends: First, the media platforms that are winning amid the streaming wars and the content that is capturing their attention. Second is the gaming industry, which is breaking boundaries as entertainment.
|
|
May 18, 2020
Across the U.S. retail landscape, the convenience channel has been the offline channel to watch over the past year. With the country now in the throes of the COVID-19 pandemic, the convenience channel is poised to be even more dominant.
|
|
May 15, 2020
As people adapt to a new way of living during COVID-19, companies are tasked with reevaluating how to reach them with the right message at the right time across platforms. As an advertiser, agency or publisher, how can you adapt your strategy to enable short-term and long-term success for your business? Our recent webinar explores recent shifts in media, why you should continue investing in advertising and how to adapt for success.
|
|
May 13, 2020
If you think innovating can be hard normally, try doing it during a global pandemic. It can become downright defeating if you allow it. But if innovation were easy, everyone would do it.
|
|
May 12, 2020
Even during a crisis like the novel coronavirus (COVID-19) pandemic, businesses need to consider strategic plans and continue to invest in their brands. Continuing to invest in advertising will help set your company up for success when life eventually settles into a new normal.
|
|
May 07, 2020
What would it take to rebalance topline market performance for alcohol? And how can current behavioral shifts toward take-out restaurant services and "off-premise"* alcohol sales be leveraged to offset the immense "on-premise" losses?
|
|
May 04, 2020
Nielsen has identified three distinct time horizons for global market regeneration beyond the COVID-19 global health emergency and attached likely scenarios to each. The three-tiered framework identifies the conditions for businesses to rebound, reboot or reinvent as they confront expected unprecedented recessionary conditions.
|
|
May 01, 2020
Consumers in Latin America expect the impact of COVID-19 to be lengthy. In fact, a Nielsen study of 13 Latin American markets found that 76% of Latinos are now concerned about COVID-19, and 51% estimate that it's here to stay for the next four months or even more.
|
|
Apr 30, 2020
TV makes a pretty good babysitter for homebound kids. Now several weeks into the novel coronavirus (COVID-19) shutdown in the U.S., a clearer picture is emerging around how "shelter-in-place" orders are affecting the daily lives of American families in local cities across the country---specifically as it relates to their TV appetites.
|
|
Apr 30, 2020
In times of uncertainty, it's important to stay connected with your consumers. Whether you're trying to add new benefits to your offerings to keep up with changing consumer opinions, updating claims on your packaging or building your innovation pipeline to meet emerging needs, you need consumer input. But at the same time, getting that input is more difficult.
|
|
Apr 28, 2020
Marketers are adapting to a new world of TV advertising in the midst of COVID-19. With consumers staying home and TV consumption at a high, we look to highly engaged social media communities to discover what TV audiences are tuning in to in response to disruptions in regular TV programming. Here we look at some of the top social TV trends in the U.S.
|
|
Apr 23, 2020
As we look for a pathway out of the global COVID-19 pandemic, one thing is clear: This situation requires collective action and meaningful collaboration across different communities, countries and cultures. We've identified some consistent themes across sustainability, brand loyalty and efficacy that demonstrate how brands can meaningfully pivot with purpose to advance the common good.
|
|
Apr 22, 2020
In March 2020, most states across the U.S. implemented stay-at-home orders as concerns about the novel coronavirus (COVID-19) pandemic swept across the country. And many Americans stuck at home turned to streaming content to fill their time. New Nielsen data shows that streaming trends varied across markets, age groups and times of day during the first month of living restrictions in the U.S.
|
|
Apr 21, 2020
COVID-19 has changed everything, hasn't it? So why should businesses and marketers have sustainability on their agendas? While certain sustainability claims may not seem as relevant today, some, such as local sourcing, will become ever more important to consumers in the near future.
|
|
Apr 20, 2020
Faced with uncertainty about the future, many companies are responding by trying to freeze all activity, from hiring to marketing. But stopping and cutting all activity can only persist for so long without dramatic downstream effects. Adaptation will be the key to survival.
|
|
Apr 20, 2020
With the economic and social impact of the COVID-19 emergency being felt around the globe, there is a natural tendency to make comparisons to the Great Recession. Some habits from that period will be repeated, but to make side-by-side comparisons would be overly simplistic.
|
|
Apr 17, 2020
Much like the sentiment felt among European consumers, many North Americans expect the impact of the novel coronavirus (COVID-19) to last for quite some time. That means the inordinate rise of in-home food and beverage consumption we've seen this year will likely continue for the foreseeable future.
|
|
Apr 16, 2020
We've seen many headlines about Asian Americans falling victim to hate and harassment amid the COVID-19 pandemic. But we are not a community that will sit quietly and turn a blind a eye. We are one with a voice to be heard.
|
|
Apr 16, 2020
The sports blackout at the hands of COVID-19 hasn't dampened the passion that many fans have in terms of their media behavior, according to a recent Nielsen analysis on sports viewing.
|
|
Apr 15, 2020
The sentiment around staying safe and hygienic has amplified the relevance of certain product claims. Specifically, consumers now believe product claims focused on killing germs, providing immunity and overall health promotion are more relevant than claims around naturalness, sustainability, quality and brand.
|
|
Apr 09, 2020
Amid record job losses and unemployment filings in the last month due to travel restrictions and physical retail closures, it's not an understatement to say that the FMCG industry is operating in uncharted territory.
|
|
Apr 09, 2020
As we grapple with the spread of COVID-19 and its implications for our lives, we need to remember that public health experts, first responders and government officials rely on data from the U.S. Census to make critical decisions. Everything from the size and number of hospitals to the amount of emergency resources funneled to communities is influenced by census data.
|
|
Apr 09, 2020
At Nielsen BASES, the prospect of deriving new insights from consumers by using different interfaces is an exciting idea. Could dating app style swiping be the next great market research technique?
|
|
Apr 08, 2020
The majority of Europeans believe the impact of COVID-19 is here to stay for the next 12 months, signalling that some of the major changes we've seen in the consumer and retail environment will stick around as well.
|
|
Apr 07, 2020
With most of the world now on lockdown in an attempt to mitigate further spread of the novel coronavirus (COVID-19), it's not surprising to see heightened e-commerce adoption across the U.S. What is somewhat surprising, however, is that in some categories and locations, online sales have been more closely correlated with the local spread of the virus.
|
|
Apr 07, 2020
Having the right business intelligence and market data will help you better understand your product category, retail landscape and develop a successful go-to-market plan.
|
|
Apr 03, 2020
As we explore and analyze the impacts of current events like the novel coronavirus (COVID-19) on media consumption, we certainly can't ignore the influence of multicultural consumers in the U.S.
|
|
Apr 02, 2020
Our clients discuss the implications of operational silos in the face of ever-changing consumer tastes and offer practical strategies for increasing agility.
|
|
Apr 02, 2020
The COVID-19 outbreak has forced a permanent recalibration of consumer habits and consumption patterns. With a large percentage of the world now in lockdown, it is important to look beyond the day-to-day maelstrom and adjust for a new normal.
|
|
Apr 01, 2020
Increase your product's staying power with our Small and Mid-size CPG Manufacturer's Success Guide. Download now.
|
|
Apr 01, 2020
Get Nielsen's five-step checklist for small and mid-size manufacturers and find out how to improve your product's success post-launch.
|
|
Mar 31, 2020
Staying put is what's best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?
|
|
Mar 30, 2020
The Nielsen Intelligence team has been following COVID-19 developments since January and identified significant changes in consumer behavior that will impact how consumers are served all over the world.
|
|
Mar 30, 2020
For the two weeks ended March 21, 2002, total U.S. CPG sales (in-store and online) increased $8.5 billion from the two weeks prior. For context, that's 15x the average rate of change for a typical two-week period.
|
|
Mar 27, 2020
Consumers across Asia have signaled their eating habits may change permanently once the world moves beyond the impact of the novel coronavirus (COVID-19). In an exclusive Nielsen study of 11 Asian markets, only Japanese consumers say they are less likely to change their eating habits as a result of the global pandemic.
|
|
Private Label