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Nielsen Trends
Feb 25, 2021

COVID-19 Changed the Advertising Playbook. Now What?
Even as the world begins to re-open more permanently, it's clear that the pandemic will have a lasting impact on consumer behavior and brand-to-consumer engagement. My advice: Learn to embrace uncertainty. After all, the only constant in today's media ecosystem is change.

Nielsen Trends
Feb 25, 2021

Podcasting Today
While the growth in podcast listeners in the U.S. over the past decade has been dramatic, audience diversity is following a similar path as our national population, as non-White podcast audiences have grown faster than White audiences.

Nielsen Trends
Feb 25, 2021

The Podcast Audience is Growing, But Advertiser Focus Should be Sharpening
41% of U.S. podcast listeners are non-White, which makes the podcast audience more diverse than the country's total population.

Nielsen Trends
Feb 18, 2021

4 Ways Modern Marketers are Using Attribution to Drive More ROI
The media landscape is more complex than ever due to the explosion of different platforms, data sources and privacy regulations. These shifts make marketing measurement even harder for advertisers. So, how do you grow your revenue in the current climate?

Nielsen Trends
Feb 16, 2021

Global Sports Sponsorships are Shifting East and Growing into New Categories
An analysis of data from Nielsen Sports Sponsorglobe found that Chinese brands will be responsible for one-third of all growth in the global sponsorship market over the next decade.

Nielsen Trends
Feb 16, 2021

The Changing Value of Sponsorship: 2021 Sports Marketing Trends
This report examines how sponsorship value is evolving as the world around it changes and why a clear understanding of ROI across channels and over time is a business imperative.

Nielsen Trends
Feb 11, 2021

Celebrating Lunar New Year: Filing Up on Food, Family and Content
Although Asian Americans are the fastest-growing population in America, they have a low share of screen across all television programming. The industry can do more to bring authentic stories and depictions to our living rooms.

Nielsen Trends
Feb 11, 2021

Celebrating Lunar New Year: Filling Up on Food, Family and Content
Although Asian Americans are the fastest-growing population in America, they have a low share of screen across all television programming. The industry can do more to bring authentic stories and depictions to our living rooms.

Nielsen Trends
Feb 11, 2021

Why Inclusive TV Matters to the Black Community—and the Media Business
As Black audiences look to invest their time and money on content, the diversity of content that platforms offer could be the deciding factor for consumers weighing which services to keep after a trial period.

Nielsen Trends
Feb 10, 2021

Understanding the Importance of TV Among Black Families
Family is critical in the Black community, and without the ability to gather and socialize in the traditional ways, such as through family meals, worship services and visits to the salon, television has taken on a deeper meaning.

Nielsen Trends
Feb 09, 2021

The New Black Family Culture: Navigating Crises Through Content
Brands and media companies may benefit in understanding how to meet the demand as Black families are accessing more content than ever and leaning into programming where they can feel seen.

Nielsen Trends
Feb 04, 2021

It's Time For Your Media Planning To Focus On People
With change coming more quickly than ever, planning and optimizing might seem like a dizzying prospect. It absolutely doesn't have to be. Importantly, brands need to re-focus their efforts on people—the north star for any marketing message, advertisement or campaign.

Nielsen Trends
Feb 04, 2021

Amid the COVID-19 Pandemic, Home is Where the Connectivity Is
Given that connectivity affords millions of Americans the ability to work from home and provides countless children across the country access to virtual schooling, it's fair to say that virtual is the new IRL.

Nielsen Trends
Feb 03, 2021

Back to the Drawing Board: Media Planning Through Uncertainty
Learn about the latest trends around ad spend and media consumption, as well as the impacts of COVID-19 on the industry, in this on-demand discussion with experts from Nielsen and our guest Forrester.

Nielsen Trends
Jan 19, 2021

The Pandemic, Political and Social Unrest Continue to Drive Local News Viewing in 2021
Despite the rise in streaming video consumption, the value of local TV can't be overstated, especially when it comes to news programming. Importantly, across the content options available to consumers 25-54, news dominated viewing time throughout last year and was markedly higher than at the close of 2019.

Nielsen Trends
Jan 19, 2021

The Pandemic, Politics and Social Unrest Continue to Drive Local News Viewing in 2021
Despite the rise in streaming video consumption, the value of local TV can't be overstated, especially when it comes to news programming. Importantly, across the content options available to consumers 25-54, news dominated viewing time throughout last year and was markedly higher than at the close of 2019.

Nielsen Trends
Jan 14, 2021

The Power of Effective Outcomes Measurement in the New Normal
With the COVID-19 pandemic continuing to constrain budgets, there is no room for waste or inefficiency. So marketers urgently need to measure real outcomes to maximize ROI.

Nielsen Trends
Jan 12, 2021

Tops of 2020: Nielsen Streaming Unwrapped
2020 has been branded with an assortment of labels and titles, but from a media perspective, it was a truly transitional year for streaming video. Here's a recap of the most watched original shows, acquired content, and movies on streaming platforms.

Nielsen Trends
Jan 11, 2021

Earn Your Pet Product's Place in a Retailer's Assortment Using Data
Data on your pet product's revenue growth potential and impact on basket size can help you convince retailers to include it in their assortment.

Nielsen Trends
Jan 06, 2021

Store Shifting: Unlocking Insight With Data Science
Convinced that huge levels of COVID-driven FMCG growth in many countries were masking a larger, fundamental change, a team of Nielsen data scientists dug into the data to understand the nuances underneath the broader retail data. And they were right.

Nielsen Trends
Jan 06, 2021

The Future of Video Gaming Is Bright—Even as Real Experiences Return
Branded crossover events, virtual concerts and celebrity influencer participations all fueled a video game groundswell that shows no signs of receding—even as the COVID-19 vaccine promises to allow people to once again be with each other IRL.

Nielsen Trends
Jan 06, 2021

Three Ways Data Can Help You Develop a Pet Product That Sells
Pet product manufacturers can innovate effectively by using data to understand consumer demographics, purchasing behavior and sales drivers.

Nielsen Trends
Jan 05, 2021

Mastering the Digital Shelf: How E-Commerce Insights Help Pet Manufacturers
Identifying online and in-store growth opportunities based on consumer behaviors, trends and competitor analysis is key to increasing pet product sales

Nielsen Trends
Jan 04, 2021

How to Develop Pricing and Promotional Strategies That Win
Develop a collaborative approach to pricing and promoting your pet products by gaining insights into your retail partners and creating win-win promotions.

Nielsen Trends
Dec 28, 2020

Shoppers' Reprioritized Sense of Self Care Leads to a Rise in DIY Pet Grooming
As shoppers became more invested in their DIY personal care routines throughout the pandemic, many pet owners started placing added importance on maintaining their pet's health and hygiene at home.

Nielsen Trends
Dec 18, 2020

COVID-19 Fuels a 50% Increase in Omnichannel Shopping Across the U.S.
The pandemic has democratized e-commerce for all types of consumers, and more than 18 million CPG buyers in the U.S. have flooded the online space since March.

Nielsen Trends
Dec 17, 2020

The TV Buying Journey: Any Way You Want It
Embracing evolving TV orders opens opportunities across the TV ecosystem, especially as the rest of the industry adopts innovative and automated systems of transacting.

Nielsen Trends
Dec 16, 2020

China's Shifting Retail Landscape Signals the Permanence of Change Post-COVID-19
Pandemic-led shifts to further online adoption and an increased focus on neighborhood and small-format stores have become an ongoing normal in China's rebound from COVID-19.

Nielsen Trends
Dec 16, 2020

A Guide To Winning In Store In 2021
Although the long-tail impact of economic slowdown will continue into 2021, the success of the FMCG industry depends on how retailers and manufacturers address evolving behavior and shifts in the retail landscape by leveraging best-selling locations and e-commerce, assortment and promotions.

Nielsen Trends
Dec 14, 2020

Recalibrating for Diminished Growth: Resolutions for 2021
Year-over-year CPG sales continue to track above pre-COVID-19 conditions, but the huge sales spikes we saw in the spring are unlikely to be repeated in 2021. Here's what retailers and manufacturers need to be mindful of for the year ahead.

Nielsen Trends
Dec 14, 2020

How CPG Marketers Can Adapt Amid Digital Disruption
Given the scope of change this year, the adjustments that brands and retailers need to make are widespread, spanning everything from communication methods to marketing messaging to varied product assortment—even the best times to communicate with consumers.

Nielsen Trends
Dec 14, 2020

Tops of 2020: Television
Nielsen released the top 10 shows on television for 2020. In all likelihood, the atypical nature of the year will be profound enough to drive permanent shifts in consumer behavior, including media consumption.

Nielsen Trends
Dec 11, 2020

Not Your Traditional Ads: Proving the Impact of Branded Content
Learn how to incorporate branded content into your own marketing plans and measure success in this on-demand webinar.

Nielsen Trends
Dec 10, 2020

The World's Most Successful Grocery Stores (Literally) Aren't What They Used to Be
The stores we shopped in yesterday are not the stores we are shopping in today, and unlikely to be those we shop in tomorrow. There is no longer a need to squint … our data scientists have brought this phenomenon into plain sight.

Nielsen Trends
Dec 10, 2020

Crafting an Expansion Strategy: How Emerging Beverage Brands Can Use Data to Increase Off-Premise Distribution
Emerging alcoholic beverage manufacturers can increase sales volumes and growth by expanding off-premise distribution. Accurate sales data and relevant consumer profiles will help them get there.

Nielsen Trends
Dec 10, 2020

Sports Came Back, But SVOD and News Have Stolen Viewing Share
News about the pandemic, rising instances of social injustice and a presidential election have all stolen share from live sports, as has the rise of subscription video on-demand content.

Nielsen Trends
Dec 10, 2020

Predicting the Online Shopper Shifts driving E-commerce Momentum
COVID-19 lockdowns drove many shoppers' heightened demand for the online channel, but they also drove new, first-time online buyers. And those buyers have kept their nascent online habits.

Nielsen Trends
Dec 09, 2020

The Future of Media Starts Here
Watch a recording of Nielsen's free virtual event, "The Future of Media," featuring a cross-media overview, buy-side fireside chat and panel of industry leaders who are defining this next era of video content.

Nielsen Trends
Dec 07, 2020

Expanding your Horizons: How Beverage Manufacturers Can Use Data to Grow into New Retailers and Regions
Expanding into new retailers and geographies is how emerging beverage manufacturers can increase distribution and gain new sales growth. Understanding your category position, which regions or channels offer growth potential and assessing the competition can help achieve this.

Nielsen Trends
Dec 03, 2020

Digital games earned $3.9B worldwide between Black Friday and Cyber Monday, a decline of 10% year-over-year
Game spending is still on track for a record-breaking 2020, but consumer anticipation for next-generation consoles and the growing popularity of subscription services diminished demand during the holiday weekend.

Nielsen Trends
Dec 02, 2020

Being Seen On Screen: Diverse Representation and Inclusion on TV
This is Nielsen's first report on the state of inclusion and representation in television programming in the U.S.

Nielsen Trends
Dec 02, 2020

How Beverage Brands Can Use Data to Improve Retailer and Distributor Narratives and Increase Distribution
The right data will help you develop a compelling sell-in narrative. Reassure retailers and distributors that your products can drive incremental revenue and why they deserve increased distribution. Learn more in our use case.

Nielsen Trends
Dec 01, 2020

Daytime Video Usage is the New Norm Among Working Professionals
After living in a pandemic for nine months, daytime has become a second primetime for total TV consumption among many former office professionals and managers.

Nielsen Trends
Nov 30, 2020

Shop-Shifting
In our recent webinar - Shop-Shifting: Recalibrating for the Re-routed Spread of Spend - we summarise our findings from an investigation of store-level analysis across 15 countries.

Nielsen Trends
Nov 23, 2020

Thriving Through Disruption Panel: A New Playbook for CPG & Retail Advertisers
Join CPG and Retail industry experts from Nielsen, Quotient and our guest Forrester Research for a lively and insightful on-demand discussion on how consumer behaviors are shifting and what it takes to build marketing strategies resilient to change.

Nielsen Trends
Nov 23, 2020

2020 Holiday Media Pop-Up
This page highlights some of Nielsen's biggest holiday advertising and viewing insights and predictions for 2020.

Nielsen Trends
Nov 20, 2020

Assessing the U.S. Golden Stores that are Benefiting the Most from COVID-19
Months of working from home, reduced levels of commuting and high unemployment numbers are all adding up to a very different outlook for the U.S. consumer packaged goods industry.

Nielsen Trends
Nov 20, 2020

Billions in Consumer Spending are Shifting as COVID-19 Forces Widespread Retail Disruption
Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop—a change that, for some, may be permanent.

Nielsen Trends
Nov 20, 2020

Invisible No More: The Rise of Native American Power in Media
Native Americans have made significant progress this year in elevating their voices in the media, public policies and their communities.

Nielsen Trends
Nov 19, 2020

Giving Thanks Takes On a New Meaning in 2020
Thanksgiving festivities will look and feel drastically different this year, depending on location, generation and the financial impact of the pandemic. From online shopping to price hikes, consumers share commonalities in confronting a Thanksgiving unlike any other.

Nielsen Trends
Nov 12, 2020

ROI Elevated
Download this ebook for insights and strategies on how to transition from rudimentary metrics, gut feelings and market perceptions to quantifiable, future-proof marketing results.

Nielsen Trends
Nov 10, 2020

As Consumer Spending Increases in the U.S., More Americans are Ready to Open Their Wallets
Nothing illustrates Americans' resilience quite like consumer spending. And after living alongside COVID-19 for the past eight months, a majority of U.S. adults are ready to mask up, leave home and get back to a lifestyle that's not hampered by crisis—albeit safely.

Nielsen Trends
Nov 03, 2020

A Cultural Turning Point: Breaking Our Silence On Racial Injustice
George Floyd's death was a turning point. It made clear for many Americans that these were not isolated incidents, but symptoms of a much broader collection of work we still need to do as a society.

Nielsen Trends
Oct 29, 2020

Convenience 2.0: An Online Twist to a Retail Stalwart
E-commerce was certainly not born out of the pandemic, but the pandemic has elevated consumer adoption and reliance in ways that would have otherwise taken years. Consequently, brands and retailers need to innovate to meet elevated expectations.

Nielsen Trends
Oct 29, 2020

The Suburban Mom: Reaching Female Swing Voters Requires a Local Approach
With less than a week until the presidential election, it is paramount for advertisers to understand how they can best reach their audience as the countdown to the election begins its final stretch.

Nielsen Trends
Oct 29, 2020

Beyond SVOD: Capitalizing on the Growth of Ad-Supported Streaming
Watch this on-demand webinar to gain insight into today's streaming landscape, nation-wide streaming TV viewership trends and takeaways to adapt ad-supported video on demand (VOD) streaming for success.

Nielsen Trends
Oct 29, 2020

Progress, But Not Equal Pay
When it comes to equal wages, Latinas in the U.S. are paid far less on average than their White male colleagues. In fact, of all the equal pay day observances of the year, #LatinaEqualPayDay is notably the last one.

Nielsen Trends
Oct 29, 2020

As Ad Spending Picks Up, Brands Need to Balance Awareness and Activation Strategies
Instead of hitting pause on advertising or solely focusing on short term sales, marketers need to widen the marketing funnel from the top to sustain a healthy bottom-line in the long term.

Nielsen Trends
Oct 28, 2020

Plan for Peak Performance: Use Data to Improve Your Marketing and Promotions Planning
You need more than a great sell-in story to keep your CPG product performing once it's on shelf. Learn how the right data can optimize your CPG promotions.

Nielsen Trends
Oct 27, 2020

Predicting Holiday Spending Across Consumer Types in the ‘New Normal'
Holiday shoppers will fall into one of five groups based on their existing financial and physical restrictions. Each will approach the reset of their holiday shopping behavior uniquely, and it will be imperative that companies align their plans with the new circumstances consumers find themselves in.

Nielsen Trends
Oct 22, 2020

"Lifting As We Climb" Black Women Lead Voter Turnout Despite Barriers
Despite historic obstacles and new challenges, Blacks take their right to vote seriously and have some of the highest rates of turnout in the country.

Nielsen Trends
Oct 22, 2020

Nielsen Local Watch Report
This edition of the Nielsen Local Watch Report takes a deeper look at TV news viewing across various entities and how they have grown, particularly local news.

Nielsen Trends
Oct 22, 2020

Young, Diverse Audiences Are Leaning into TV News
The time Americans spend watching TV news has been rising since the fall of last year, and it peaked at just under nine-and-a-half hours each week in April of this year—the height of the stay-at-home period in the U.S. Younger generations are driving the growth of news consumption.

Nielsen Trends
Oct 22, 2020

Why ‘Political Ratings,' and Why Now
In today's shifting and divisive political climate, sophisticated voters are in search of relevant political messaging to better understand how their local, state and presidential candidates can best serve their needs.

Nielsen Trends
Oct 21, 2020

Host-Read Podcast Ads Pack a Brand Recall Punch
Listeners' affinity for podcast show hosts is just as important from an ad perspective as it is for show content. That's because the ads that hosts read drive more brand recall than non-host-read ads.

Nielsen Trends
Oct 20, 2020

"¡MI COMUNIDAD VOTA!" Latino's Untapped Strength in Numbers
With the largest number of eligible voters of any minority voting group, Latinos represent over 13% of all eligible voters in the U.S. But the number of Hispanics who actually vote still has room to grow.

Nielsen Trends
Oct 20, 2020

"¡MI COMUNIDAD VOTA!" Latinos' Untapped Strength in Numbers
With the largest number of eligible voters of any minority voting group, Latinos represent over 13% of all eligible voters in the U.S. But the number of Hispanics who actually vote still has room to grow.

Nielsen Trends
Oct 19, 2020

The Power of Black Community: From Moment to Movement
2020 has been a year of life-changing moments. The COVID-19 pandemic, politics and racial injustice have affected every single American. For African Americans, the reckoning has extended beyond any single moment, becoming a matter of life and death.

Nielsen Trends
Oct 16, 2020

All About Opportunity: Engaging Asian American Voters
Half of Asian voters reported they were not contacted by either major party in the ramp up to Election Day, but this year, many are excited about getting off the sidelines and involved in the process.

Nielsen Trends
Oct 15, 2020

Don't Get Delisted: 5 Ways to Use Data That Will Keep Your Products on the Shelf
You've worked hard to get your CPG product into retailers' assortments and on the shelf. Learn how data can help you avoid getting your CPG product delisted.

Nielsen Trends
Oct 14, 2020

Inside Look: How Nielsen Uses Data to Help CPG Leaders Win at E-Commerce
COVID-19 has put e-commerce adoption and growth into an overdrive, but it can also give businesses a misguided sense that expansion in e-commerce is enough to drive revenue organically. See how the right insights can help you drive your e-commerce strategy.

Nielsen Trends
Oct 14, 2020

Voter Registration is Key to Winning the Hispanic Vote
For the first time, Hispanics will form the largest voting bloc after the non-Hispanic White population. So the question on everyone's minds is whether the uncertainty of the times will drive more Latinos to the polls.

Nielsen Trends
Oct 13, 2020

LGBTQ Gamers are an Untapped Demographic
Simulation games inherently move at a different pace than role-playing, adventure and sports games, but they're a go-to favorite among many players in a key gaming demographic: the LGBTQ community.

Nielsen Trends
Oct 13, 2020

Driving a Higher Turn Rate: Three Ways Your CPG Brand can Maintain Post-Launch Success
Getting your CPG product on shelf is the start of your journey. Learn how optimal pricing and promotions can drive a higher turn rate and post-launch success.

Nielsen Trends
Oct 08, 2020

What BASES Top 25 U.S. Breakthrough Innovations Can Teach Us About Innovating in the New Normal
Consumer appetite for new products is strong, but what is relevant today may be different in some categories and relatively unchanged in others. To remain competitive, manufacturers need to adapt their innovation pipeline to meet the evolving wants and needs of their buyers.

Nielsen Trends
Oct 08, 2020

From Product Launch to Profitable: How to Operationalize Your CPG Company With the Right Data Partner
How do you find new opportunities for your CPG product after launch? Learn why the right data partner can help your transition to operationalization success

Nielsen Trends
Oct 06, 2020

How Streaming Enablement in 2020 Has Changed the Media Landscape
While total media consumption has largely normalized since the peaks we saw in March and April, the massive streaming enablement during that period has brought streaming to the forefront of the media landscape.

Nielsen Trends
Oct 06, 2020

COVID-19 Has Flipped the Value Proposition of Omnichannel Shopping for Constrained Consumers
Six months into the pandemic, an early reliance on e-commerce has expanded into a fundamental dependence on still-evolving omnichannel shopping experiences.

Nielsen Trends
Sep 30, 2020

Backwards Compatibility Returns at the Right Time for the Video Game Market
After omitting backwards compatibility at the launch of 8th gen consoles, manufacturers are bringing backwards compatibility back with their 9th gen consoles, and the timing couldn't be better for consumers.

Nielsen Trends
Sep 29, 2020

Ballot Box Breakdown: Looking At The U.S Voter and Media
As election night draws near in the U.S., political candidates will sharpen their messaging for the battlegrounds of the upcoming presidential and vice-presidential debates. Americans and pollsters alike will be asking the same questions about who will vote.

Nielsen Trends
Sep 29, 2020

The Secret To Successful Addressable TV
The TV space is a challenging ecosystem and growing more complex with each passing day. Innovative addressable TV is designed to streamline and provide a better advertising experience for all - including the consumer. The key to a successful addressable TV platform that creates value opposed to friction and confusion is a powerful tech stack. A powerful tech stack and its components are the building blocks of addressable TV at scale and can not be overlooked.

Nielsen Trends
Sep 25, 2020

U.S. Shoppers Shift Shopping Strategies to Brace for Recessionary Effects
Shoppers have been primarily driven to buy based on health and safety concerns throughout the pandemic, but a second layer of consumption behavior has been emerging from those experiencing financial restraint.

Nielsen Trends
Sep 22, 2020

‘Tis the Season for Customer Intelligence
With the holidays fast approaching, CPG advertisers will soon need to navigate a new normal of COVID-19 during what's typically their busiest season. They'll need the right customer intelligence data to design strategic campaigns and connect with shoppers.

Nielsen Trends
Sep 22, 2020

Ad-Supported Video on Demand is a Big Part of the Future of TV
An array of new streaming platforms and services—many of which are ad-supported—are rapidly entering the race and attracting increased engagement along the way.

Nielsen Trends
Sep 15, 2020

Using Data to Identify Growth-Driving Product Attributes
Comprehensive data is the key to effective pet category expansion as it illustrates growth potential and can help pet brands spot specific product attribute trends.

Nielsen Trends
Sep 10, 2020

The Impact of COVID-19 on Video Streaming and Local News Consumption
In addition to driving increased streaming, COVID-19 is having a significant impact on local news reliance and consumption.

Nielsen Trends
Sep 09, 2020

Fortnite is the New IRL: Why Brands Must Plan for a Rise in Virtual Gatherings
Much of life has moved online in the wake of the COVID-19 pandemic, and few industries have been better suited to this new normal than video games.

Nielsen Trends
Sep 08, 2020

Increasing Distribution with a Data-Based Sell-In Story
Specialty pet product manufacturers can give retailers the confidence they need to increase distribution levels and swap out competing products by using data to show their product performance and velocity in their category.

Nielsen Trends
Sep 03, 2020

How Americans are Adjusting to Working from Home Full-Time
Despite the challenges and adjustments that working from home involves, such as toddlers, animals, potentially sharing tight quarters with others, most Americans enjoy the convenience, still feel engaged with their roles and believe it makes it easier to strike a work-life balance.

Nielsen Trends
Sep 02, 2020

Understanding the Total Audience: Insights, Trends, and The Path Forward Amidst COVID-19
Watch the on-demand webinar to explore findings from the August 2020 edition of Nielsen's Total Audience Report: Special Work From Home Edition.

Nielsen Trends
Sep 01, 2020

The Database: The New Work-Life-Media Balance
This special episode of the Database delves into the new reality that many Americans are facing in light of COVID-19: spending more time at home, including the time we spend working. We explore the effects on our daily routines and getting everything done, as well as how it's shaping our media consumption.

Nielsen Trends
Aug 31, 2020

How Emerging Brands Can Use Category Data to Drive Their Innovation Strategy
By analyzing their category and the competitive landscape, pet brands can identify whitespace opportunities for growth and refine and sharpen their innovation strategy.

Nielsen Trends
Aug 28, 2020

Nielsen Estimates 121 Million TV Homes in the U.S. for the 2020-2021 TV Season
Nielsen National Television Household Universe Estimates for the 2020-2021 TV season increased to 121 million TV homes, up from 2019.

Nielsen Trends
Aug 27, 2020

How Working from Home is Shaping Consumers' Power of Choice
According to the Nielsen Remote Workers Consumer Survey, work-from-home consumers are enjoying the change in their daily work routines. And to no surprise, the new normal includes a heavy dose of media consumption.

Nielsen Trends
Aug 24, 2020

The Customer Intelligence Gap in CPG Advertising
The Customer Intelligence Gap in CPG Advertising e-book outlines why unlocking quality 1:1 consumer data is essential for CPG advertisers to fight back against the disruption of trends in the marketplace.

Nielsen Trends
Aug 24, 2020

Going Swimmingly: Streaming Continues to Grow Among Consumers
According to the August 2020 Nielsen Total Audience Report, streaming among Over The Top (OTT) capable homes accounts for 25% of consumers' collective time spent with the television.

Nielsen Trends
Aug 18, 2020

2020 Election Hub
Welcome to Nielsen's 2020 Election Hub, where you can find the most up-to-date data on this year's biggest election events. This resource includes current and historical election event ratings, as well as related topical insights and solutions.

Nielsen Trends
Aug 18, 2020

Growth Spurt: Time Spent Streaming Ad-Supported Video is Outpacing Big-Name SVOD Viewing
Beneath the headlines and social media commotion about high-profile SVOD titles like Tiger King, Upload and Ozark, a new form of digital streaming is gaining traction: those that are ad-supported.

Nielsen Trends
Aug 18, 2020

More Than Dialed In: Audio is A Co-Worker Remote Employees Can Rely On
When the pandemic kept consumers in the confines of their respective homes, they turned to their old friend, radio, to keep them company and inform them, as it has always done so reliably throughout history.

Nielsen Trends
Aug 18, 2020

Beyond SVOD
In the U.S. streaming universe, the "other" players—everything other than Netflix, Hulu, YouTube, Amazon and Disney (which launched November 2019)—account for 23% of the total U.S. streaming pie. And the amount of time people spend watching this content is up more than 50% year-over-year.

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