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Apr 09, 2020
Amid record job losses and unemployment filings in the last month due to travel restrictions and physical retail closures, it's not an understatement to say that the FMCG industry is operating in uncharted territory.
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Apr 09, 2020
As we grapple with the spread of COVID-19 and its implications for our lives, we need to remember that public health experts, first responders and government officials rely on data from the U.S. Census to make critical decisions. Everything from the size and number of hospitals to the amount of emergency resources funneled to communities is influenced by census data.
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Apr 09, 2020
At Nielsen BASES, the prospect of deriving new insights from consumers by using different interfaces is an exciting idea. Could dating app style swiping be the next great market research technique?
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Apr 08, 2020
The majority of Europeans believe the impact of COVID-19 is here to stay for the next 12 months, signalling that some of the major changes we've seen in the consumer and retail environment will stick around as well.
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Apr 07, 2020
With most of the world now on lockdown in an attempt to mitigate further spread of the novel coronavirus (COVID-19), it's not surprising to see heightened e-commerce adoption across the U.S. What is somewhat surprising, however, is that in some categories and locations, online sales have been more closely correlated with the local spread of the virus.
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Apr 07, 2020
Having the right business intelligence and market data will help you better understand your product category, retail landscape and develop a successful go-to-market plan.
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Apr 03, 2020
As we explore and analyze the impacts of current events like the novel coronavirus (COVID-19) on media consumption, we certainly can't ignore the influence of multicultural consumers in the U.S.
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Apr 02, 2020
Our clients discuss the implications of operational silos in the face of ever-changing consumer tastes and offer practical strategies for increasing agility.
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Apr 02, 2020
The COVID-19 outbreak has forced a permanent recalibration of consumer habits and consumption patterns. With a large percentage of the world now in lockdown, it is important to look beyond the day-to-day maelstrom and adjust for a new normal.
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Apr 01, 2020
Increase your product's staying power with our Small and Mid-size CPG Manufacturer's Success Guide. Download now.
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Apr 01, 2020
Get Nielsen's five-step checklist for small and mid-size manufacturers and find out how to improve your product's success post-launch.
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Mar 31, 2020
Staying put is what's best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?
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Mar 30, 2020
The Nielsen Intelligence team has been following COVID-19 developments since January and identified significant changes in consumer behavior that will impact how consumers are served all over the world.
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Mar 30, 2020
For the two weeks ended March 21, 2002, total U.S. CPG sales (in-store and online) increased $8.5 billion from the two weeks prior. For context, that's 15x the average rate of change for a typical two-week period.
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Mar 27, 2020
Consumers across Asia have signaled their eating habits may change permanently once the world moves beyond the impact of the novel coronavirus (COVID-19). In an exclusive Nielsen study of 11 Asian markets, only Japanese consumers say they are less likely to change their eating habits as a result of the global pandemic.
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Mar 26, 2020
Amid the various media options consumers have to choose from, including streaming platforms and connected TVs, a recent Nielsen survey found that 83% of consumers say they're listening to as much or more radio as they were before the COVID-19 pandemic.
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Mar 26, 2020
On Sunday, March 22, NASCAR broke new ground by holding the first ever eNASCAR iRacing Pro Invitational Series race, putting actual NASCAR drivers into simulators for a virtual competition that aired live on FOX Sports 1. Drivers—including Jimmie Johnson, Denny Hamlin and the recently retired Dale Earnhardt, Jr.—battled it out from the comfort of their own homes.
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Mar 24, 2020
As concerns and restrictions around COVID-19 heighten in the U.S., consumers are gravitating to local news outlets to stay informed about the impact of the pandemic on their communities.
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Mar 17, 2020
Brick-and-mortar retail may be readying for a resurgence. And somewhat ironically, a handful of digital brands are leading the charge.
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Mar 16, 2020
Challenges arising from the spread of the new coronavirus (COVID-19) are likely to accelerate the use of existing and new technologies and tools as consumers go into lockdowns, millions are forced to work from home and digital connectivity takes even more of a hold on everyday habits.
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Mar 16, 2020
With a relatively low number of reported cases of COVID-19 in Russia, Nielsen's 700 auditors have largely been able to operate normally, barring the addition of face masks where individuals choose to use them.
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Mar 16, 2020
Regardless of whether you call it social distancing, quarantining or retreating to a safe place, heading home amid concerns about the novel coronavirus (COVID-19) is bound to affect media consumption habits. In fact, staying put in our homes can lead to almost a 60% increase in the amount of content we watch in some cases and potentially more depending on the reasons.
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Mar 16, 2020
As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving consumer goods (FMCG) brands and retailers understand the status of each market, as well as how to best respond.
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Mar 16, 2020
As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving consumer goods (FMCG) brands and retailers understand the status of each market, as well as how to best respond.
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Mar 16, 2020
The complexity of a country made up of over 6,000 inhabited islands with a population of more than 265 million people can never be underestimated. But for Nielsen's retail data acquisition teams in Indonesia, the COVID-19 outbreak has been something they have tackled head on.
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Mar 13, 2020
Katherine Kim and her team of 60 retail auditors had never had to deal with anything like the COVID-19 outbreak. Of course, no one had, and the sheer scale of it was daunting.
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Mar 13, 2020
Joe Fan, who has a team of more than 1,200 retailer auditors operating across China, said access for his team was difficult at first, but they remained protected throughout the toughest days of the crisis.
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Mar 13, 2020
During the early days of the COVID-19 outbreak, Murtaza Ahmed Khan, head of field operations in Pakistan and the Arabian Peninsula, said there were instances where outlets were selling high-demand items, particularly in traditional trade settings, for twice their normal retail price.
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Mar 12, 2020
At the height of panic buying, Maurizio Nardiello, Data Acquisition Leader, Retail Measurement Service, Italy, saw retail sales reach levels that he normally sees only during holiday periods like Christmas. But once the initial rush on stores was over, sales plateaued outside of spikes driven by news events such as the expanded quarantine efforts.
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Mar 11, 2020
Never mind national pride, opting for locally produced products may fast become a necessity for retailers and consumers concerned about products originating from countries where novel coronavirus (COVID-19) has spread.
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Mar 10, 2020
There are six key consumer behavior threshold levels that tie directly to concerns around the COVID-19 outbreak. The thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies.
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Mar 05, 2020
Drawing from Nielsen BASES' history of testing over 200,000 new products and over 40 years of forecasting, we have a clear understanding of consumer demand and the impact that price and package changes have on that demand. Throughout our experience, we have identified a few strategies that have historically led to positive outcomes.
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Mar 05, 2020
As we watch this situation unfold and get a handle on the length of time COVID-19 may be in play, the ability to guarantee the quality and safety of products, environments and consumption, coupled with the recognition of how important this will be to communicate to consumers for the foreseeable future, may help remove some of the potential panic from the consumer environment—and place the industry in a better position to avoid volatility.
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Mar 02, 2020
Nielsen recently hosted and participated in the kick-off webinar of the LEAD (Leading Executives Advancing Diversity) Network's Diversity & Inclusion Best Practice series with Unilever to explore the challenges women face and how they are communicating and engaging to create equality.
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Mar 02, 2020
Globally, women earn less than men and shoulder more of the household responsibilities. This can often leave them feeling like it's just not worth it. The good news is that companies and brands are starting to get it—and starting to understand that they can help.
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Mar 02, 2020
By 2028, women will own 75% of the discretionary spend, making them the world's greatest influencers. But they're also shouldering more of the household burdens, feeling less financially secure and still are facing serious barriers when it comes to equality. It's time brands wise up to women.
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Mar 02, 2020
Nielsen's initial investigation across major countries around the world has found significant spikes in the hoarding of emergency supplies is occurring in China, the U.S. and Italy, where consumers are rushing to build what are being labelled "pandemic pantries."
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Mar 02, 2020
Nielsen's initial investigation across major countries around the world has found significant spikes in the hoarding of emergency supplies is occurring in China, the U.S. and Italy, where consumers are rushing to build what are being labelled "pandemic pantries."
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Feb 26, 2020
If brands want to win the technology race, they need to focus on using technology as an enabler of humanity and use it to build trust and connection in this world. That's because trust is at the epicenter of the decisions that women—and all consumers—make.
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Feb 26, 2020
As new media options like podcasts mature, U.S. consumers are opting to add them to their daily routines instead of simply replacing the traditional fare. And when it comes to audio, podcast listeners actually listen to more broadcast radio than people who don't listen to podcasts at all.
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Feb 25, 2020
Nielsen CGA data shows that hard seltzers can both replace and supplement other beverages in U.S. bars and restaurants.
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Feb 24, 2020
There's no shortage of omnichannel chatter across the retail landscape, and that chatter has been building for quite some time. But now that 44% of American households are actively buying food both on- and offline, the industry needs to focus more on the consumer and less on the physical channel.
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Feb 24, 2020
In our latest research, we examine the challenges and accelerators affecting how and when consumers around the world will engage with the myriad forms of emerging technologies primed to make their lives easier and more efficient.
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Feb 20, 2020
It's time to break repetitive cycles of lackluster innovation management. Companies are spending excessive amounts of capital supporting weak products, and it's clear that CPG companies need better insight into what successful innovations look like before thinking about supporting them with millions in marketing support.
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Feb 19, 2020
Audio is fundamentally different from video in a number of ways, and business models need to reflect them. And as streaming becomes ubiquitous, it's important for audio providers to embrace the fact that consumers are more apt to gravitate toward free options. After all, that's where the advertising opportunities are.
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Feb 18, 2020
Tariffs have dominated headlines since March 2018, when the U.S. first announced the beginning of a series of tariffs affecting several industries, sectors and countries. With more potential tariffs on the horizon, how can brands and retailers position themselves to react to the turbulence tariffs are creating in the marketplace now and in the future?
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Feb 12, 2020
Cannabis is poised to be the next big opportunity in the U.S. consumer packaged goods market (CPG). That opportunity, however, isn't limited to just human consumers. Given the love that consumers have for their pets, the cannabis opportunity, particularly with respect to CBD, is just as big.
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Feb 11, 2020
Content creators and platforms battling for audiences will be happy to know that consumers are willing to crown multiple champions. According to a special Streaming Wars edition of the Nielsen Total Audience Report, which serves as the industry's premiere source of media truth across platforms, people and devices, consumers in OTT-capable homes are spending nearly one-fifth (19%) of their TV time streaming content, be it through ad-supported or paid subscription models.
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Feb 10, 2020
On this special episode of the Database podcast, recorded at CES, Marie Lalleman, Executive Vice President, Global Client Solutions at Nielsen, and Tina Daniels, Agency Sales Director, Google, share how they've navigated gender inequality in their own careers and how they're helping to pave the way for other women.
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Feb 06, 2020
Digital channels now capture over half of all advertising spending in the U.S. Understanding that marketing has changed doesn't mean you know how to navigate the new landscape or what others in the field are doing to keep up.
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Jan 30, 2020
Product innovators and marketers spend an exorbitant amount of time and effort perfecting their products before they bring them to market. So, how do they know when the innovation is ready for launch?
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Jan 29, 2020
Understand your CPG decision-making style, the type of retail market data you need to fill in your knowledge gap, and how to use that data to grow your business.
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Jan 27, 2020
What's on tap for your Super Bowl party this year? While potato skins, pizza, cheese sticks and American lager have a long-standing history with the big game, the growing Latinx* influence across the U.S. is inspiring many American football fans to swap their traditional fare for imported beer and jalapeño poppers.
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Jan 27, 2020
On this special episode, recorded at CES, Stephanie Llamas, Head of Research and XR at SuperData, a Nielsen company, and Vinay Narayan, Vice President of Platform Strategy and Developer Community at HTC Vive talk about the impact that XR will have on the gaming industry.
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Jan 23, 2020
The Smart Shelf whitepaper will allow you to better understand the ingredients of the Smart Shelf and what you need to do to build your first planogram.
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Jan 23, 2020
We've been tracking a move toward "healthier" drinking, and this trend will continue into 2020. Younger generations are leading this shift, and it will affect drinking quantities and preferences.
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Jan 22, 2020
How did this new CPG manufacturer of sunscreen products become a household name in the U.S.? It used Nielsen data to support its sell-in story and expansion goals. Our new infographic charts the Blue Lizard growth journey.
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Jan 22, 2020
Learn how one CPG manufacturer grew from an up-and-coming company to a market leader in sunscreen, all in just three years. Download our case study.
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Jan 17, 2020
Given the growing health and wellness movement among U.S. consumers, conventional wisdom would suggest that soft drinks would suffer. But in reality, the opposite is happening, particularly in the alcoholic beverage space. And amid the juxtaposition of the sober-curious consumers and the premium spirits drinkers, soft drinks have plenty of room to grow.
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Jan 16, 2020
This report offers a powerful view into the current state of the marketing industry. Understand the dynamics at play and identify promising areas of development for marketers and their media partners.
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Jan 16, 2020
In the coming months and year, expect to see an increase in spirits with no alcohol. There will be a greater variation in products to appeal to different drinkers. On-premise creativity will continue to fuel alcohol-free cocktail menus and bars across the country.
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Jan 13, 2020
On this special episode, recorded at CES, Kelly Abcarian, General Manager for Nielsen's Advanced Video Advertising Group, and Dan Callahan, SVP of Data Strategy and Innovation at FOX, talk about what the beta release of Nielsen's Addressable TV platform means for the industry, as well as what addressable advertising in the linear TV realm will look like.
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Jan 09, 2020
In the next five years, A/VR technology will augment the shopping journey in increasingly meaningful ways—from the way consumers discover, choose, share, buy and engage with brands.
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Jan 02, 2020
Distribution affects new product sales. This is obvious. What's less obvious is the extent to which CPG manufacturers can predict and control distribution for a new product, especially during the first year in-market.
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Dec 26, 2019
We know a really good idea and a potential threat when we see one, right? We might, but the most common monitoring approach is to keep a close eye on the in-market performance of those innovations. But this wait and see approach relies on in-market performance, which means it has two serious flaws.
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Dec 20, 2019
As we close the book on 2019, brick-and-mortar drove the vast majority of grocery sales—particularly for fresh food—yet e-commerce maintained its meteoric rise. Understanding the factors that drove shoppers online purchase decisions in 2019 will help online grocers stack success in 2020.
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Dec 19, 2019
The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.
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Dec 19, 2019
As cannabis-curious consumers and companies wait for additional guidelines from federal regulators, Nielsen believes that brands, marketers and consumers will have a big appetite for data and information about cannabis in 2020, giving us a peek into what a cannabis-rich consumer packaged goods landscape could look like.
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Dec 18, 2019
Adults 18 and older in the U.S. spend just shy of six hours (5 hours, 51 minutes) with their TV-connected devices each week. While that's nothing to snub your nose at, it's dwarfed by the amount of time Americans spend with traditional radio, the proverbial patriarch of the media industry.
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Dec 18, 2019
As another decade of television becomes part of history, the definition of "TV" has never been so hard to pin down, and that's something we'll continue to see in the years ahead. In the chase for eyeballs, however, one thing, and one thing alone, will win the TV audience: good content.
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Dec 17, 2019
In the video game industry, connectivity and access to media have fueled an immense surge in free-to-play games. That surge has helped propel topline revenue and audience growth—both of which will continue in the years to come, largely because of massive hits like Fortnit
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Dec 12, 2019
We're all human, and that means we don't always do as we say. But there are reasons for that. Some are logical, others are emotional...but the gap is real. And the smartest companies are dialed into the nature of human behavior.
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Dec 12, 2019
Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality technology, coming to a "store" near you.
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Dec 11, 2019
There's no single definition for what constitutes healthy food today. And, Millennials have certainly indicated that health is not the sole factor driving changes in eating habits. Millennials are most likely to define healthy eating in practical ways, whereas surveyed Boomers, Greatest Generation consumers and even Gen Xers indicate their eating habits are more heavily guided by health maintenance or specific health conditions.
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Dec 10, 2019
2019 was a significant year for TV and social — from an explosion of OTT offerings to the social platforms' experimentation in hiding "likes" and "replies," it's now more important than ever to measure the impact of social TV.
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Dec 05, 2019
30,000 new products each year is a lot for anyone to think about, and it might seem hard to stand out in a sea that large. But, in reality, there has never been a better time for manufacturers to find breakthrough success with innovation.
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Nov 25, 2019
In our April 2019 Omnibus study of more than 21,000 U.S. households, we analyzed consumers' attitudes toward a cohort of sustainable attributes across 13 product categories. Within each category, consumers' sustainable priorities can differ markedly from the overall trend.
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Nov 22, 2019
Brands and retailers that activate the levers for new online shoppers and category differentiators will win this holiday season.
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Nov 21, 2019
Across the U.S. retail landscape, we believe convenience stores will grow faster than all other offline channels over the next five years, reflecting the hyper focus consumers are putting on expediency.
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Nov 19, 2019
Despite the countless responsibilities and challenges that women have in a given week, they're voracious consumers of media. In an average week, the 156 million women in the U.S. consume 73 hours of media—that's five more hours of media than men.
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Nov 15, 2019
There's a lot riding on your online holiday strategy. The last three months of the year account for 30% of online CPG sales, and they welcome a flood of first-time online buyers. Do you know what motivates your online holiday shopper?
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Nov 13, 2019
Despite their young ages, preteen (kids 7-12) gamers in the U.S. collectively spend what some might view as an unfathomable amount of money on video games. And given their desire to be social through gaming, they're spending most of that money on in-game extras, like outfits, to differentiate themselves from their friends.
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Nov 07, 2019
Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. So how can brands ensure they're making authentic connections with women?
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Nov 06, 2019
Today's digital video games feature many ways to lure gamers into opening up their wallets: microtransactions, downloadable content, gaming subscriptions, etc. Gamers, however, can't purchase these digital offerings with cash. Traditionally, this is where credit cards come into play. So where does that leave preteen gamers?
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Nov 04, 2019
By thinking beyond how to wield their individual spending power, Generation Z consumers are pushing their households and broader social networks to use the tools at their disposal to create real change.
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Oct 31, 2019
The CPG marketplace is disruptive because a major paradigm shift is underway. We see this shift firsthand every day as our manufacturer and retailer clients are increasingly leaning on us to help them navigate this change and pursue growth. We call it the Trust Gap.
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Oct 30, 2019
Believe it or not, pre-teens bring quite a bit to the digital gaming table. Yes, most of the games they play are free, but game makers are steadily evolving their in-game monetization strategies to engage with this surprisingly lucrative audience.
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Oct 29, 2019
If you're a woman in North America, the OECD estimates that you make $10,000 less than your male counterparts each year, and you're charged between $1,300 and $2,135 more for products and services. It's a gender fine that adds up to about half a million dollars over your lifetime—and that's if you're lucky.
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Oct 28, 2019
In the future, will your wearable device recommend what to add to your grocery list? Will you be able to order a new chair from a mobile 3D printer that can deliver it to you in the next hour? When you reach for your favorite brand on the shelf, will it automatically communicate to the manufacturer to re-stock the shelf faster?
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Oct 25, 2019
Want to be a winner in today's fast-paced CPG market? Download Nielsen's checklist for small to mid-sized CPG manufacturers.
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Oct 24, 2019
As the manifestation of technology that uses prior observed data to train computers to predict future outcomes, machine learning is often framed as the end-game, putting traditional statistical modeling in the shade. But that's not where it belongs.
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Oct 23, 2019
What does it take to succeed in today's CPG market? Find out in Nielsen's latest Buyer Guide. Download now.
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Oct 17, 2019
Truth in measurement has never been more important than it is today. Therefore, truth is our only agenda. But arriving at that truth has never been more complicated. While many view big data as a panacea for measurement in a digitally rich world, we know it's not that simple.
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Oct 14, 2019
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.
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Oct 08, 2019
This special episode, recorded during Advertising Week, focuses on addressable advertising and how the media industry can use it and other approaches to best reach the audiences they seek to engage with—particularly women.
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Oct 07, 2019
With more content today than most of us know what to do with, what defines a hit is undoubtedly different than 20 or 30 years ago. But HOW we define a hit is perhaps more important.
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Oct 03, 2019
For much of the big data era, businesses have held the power. With immense grassroots advocacy and legislation such as the EU's GDPR and the California Consumer Privacy Act, the pendulum of power has swung toward consumers.
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Oct 01, 2019
Using a dashboard to measure and present key performance indicators (KPIs) is essential for any marketing team. We asked a group of marketing experts how marketing KPI dashboards can be improved.
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Oct 01, 2019
Many CPG marketers are looking to use agile innovation, but Nielsen research has found that lifting an approach that works quite well for many technology companies may have less successful outcomes in CPG. To be successful, marketers need to adapt the agile development steps of design, requirements, implementation and verification to the development realities of CPG, while testing and iterating at the right stages for CPG products.
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