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Jul 18, 2019
See seven factors changing the CPG ecosystem and learn how multi-touch attribution can help brands improve conversions and increase market share.
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Jul 18, 2019
It's not practical, feasible or necessarily a good idea to try measuring consumer behaviors by engaging with as many people as possible. That's where sampling comes in.
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Jul 16, 2019
Only 8% of global consumers are committed to the brands they purchase. That's an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.
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Jul 15, 2019
How big will this year's Prime Day be? While there's little doubt that it will continue on its upward trajectory, the growth areas might surprise you.
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Jul 11, 2019
Our first-quarter 2019 report covers 66 countries across five regions. This quarterly series provides a global snapshot of what's going on in our markets today.
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Jul 11, 2019
Products that are environmentally friendly and use recycled packaging resonate most strongly with consumers. This is good news for all marketers seeking to connect with sustainability minded consumers.
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Jul 10, 2019
New areas of growth crop up in the CPG industry all the time, resulting in both more opportunities and more competition.
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Jul 10, 2019
There's nothing like the thrill of sports, and the 2019 FIFA Women's World Cup was a major attraction across screens of all sizes through the tournament's closing match on Sunday, July 6. Notably, the final match between the U.S. and the Netherlands drew just under 14 million viewers—22% more viewers than last year's men's final between France and Croatia.
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Jul 08, 2019
Some athletes are great at repeatedly making the highlight reels, and some excel at connecting with fans when they're not competing. But does strong athletic performance always correlate with impactful fan engagement? Perhaps surprisingly, not always.
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Jul 03, 2019
Frictions around a growing economy like China's should be expected. They're growing pains. In fact, it's these very signs of friction that demand a lubricant for business in China and for those who do business with China. And that lubricant is trust.
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Jul 02, 2019
Only 9% of U.S. consumers say they're brand loyal, and consumers in Canada are on par with the global average of 8%. Compared with the global average, however, Americans are the opposite of adventurous: In fact, only 36% of Americans say they love trying new brands and products, a full 8 percentage points lower than the global average of 42%.
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Jul 01, 2019
With a massive 42% of global consumers actively on the hunt for new and different, there's never been a more important time to look at your brand targeting strategies—things like acquisition and retention—and have clear insight into the implications of those strategies. And that's what this episode focuses on, and we're going to leverage data and findings from more than three years' worth of retail data to do it.
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Jun 19, 2019
From Amazon's new skin care line to Chewy.com's new private-label pet food, retailer branded products are no longer a niche online. CPG private label accounts for 3% of online dollar sales, up from 1.3% two years ago, and some categories—particularly household care and baby products—are caught in the crosshairs.
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Jun 19, 2019
At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher quality of insights than anyone else in the marketplace.
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Jun 18, 2019
Health care organizations of all types are at the forefront of this new era. Big data is creating enormous opportunities not only to improve patient outcomes and manage costs, but also advance marketing efforts. Organizations that can combine data, analytics and strategy will be able to implement processes that change the way they operate, for the better.
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Jun 17, 2019
America is a nation of snackers, and sales are up across the country year-over-year. But could the "munchies" driven by legal marijuana use increase sales further?
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Jun 17, 2019
Americans aren't drinking the way they were just a few years ago. An abundance of choice and the influence of health and wellness trends are re-shaping behaviors and preferences. There are ways, however, to break through. That's because today's consumers are seeking experiences—both in their glasses and at their watering holes of choice.
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Jun 17, 2019
The original electronic media, radio continues to reach more Americans than any other platform measured by Nielsen. Among adults 18 , radio reaches 92% of U.S. adults every week.
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Jun 17, 2019
The original electronic media, radio continues to reach more Americans than any other platform measured by Nielsen. Among adults 18 , radio reaches 92% of U.S. adults every week.
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Jun 13, 2019
A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.
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Jun 12, 2019
Choosing the right tool is challenging. There are typically multiple vendors for each type of solution, and the process of getting quotes and comparing features and functionality can be lengthy.
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Jun 12, 2019
In looking at store count trends over the past 10 years, we're able to forecast which categories are most vulnerable to future e-commerce growth. That's because store count changes across the U.S. have moved in sync with the adoption of e-commerce across categories.
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Jun 12, 2019
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
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Jun 11, 2019
You need data to ensure your CPG product thrives, especially in crowded and competitive markets. Watch our video to learn how.
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Jun 10, 2019
Regardless of how you define TV, there's no mistaking the impact that advancing technology, internet connectivity, mobility, device fragmentation and platform diversity have had on the video industry. The result? A seemingly endless array of content that offers enough variety for even the pickiest of viewers.
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Jun 06, 2019
The FDA has began hearings examining the potential de-regulation of cannabidiol (CBD) from hemp within food products. This could have a major impact on the U.S. consumer packaged goods (CPG) industry—particularly for the snack and confectionery category.
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Jun 06, 2019
How important are video games to Millennials? According to our latest Millennials on Millennials report, which focuses on video game consumption among this demographic two in three Millennials in the U.S. play video games every month.
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Jun 06, 2019
You don't have to look far to see rapidly growing or already mature 'disruptors' in retail and manufacturing, but the long tail of market disruption goes way beyond that in today's age of consumer disloyalty.
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Jun 03, 2019
This episode dives into how manufacturers and retailers can innovate new products that meet consumers' needs in today's increasingly digital retail landscape, as well as how Asian American consumers are leaning heavily into digital in their consumer journey and helping to drive shifts across other consumer segments.
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Jun 03, 2019
This episode dives into how manufacturers and retailers can innovate new products that meet consumers' needs in today's increasingly digital retail landscape, as well as how Asian American consumers are leaning heavily into digital in their consumer journey and helping to drive shifts across other consumer segments.
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May 31, 2019
New and emerging CPG manufacturers need to know how to analyze their competitive landscape to give their product and business the best chance to succeed. To do this, they need a combination of market sizing, account-level, retail sales, competitive and consumer data to conduct an effective analysis.
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May 30, 2019
The data generated by our day-to-day activities can help brands and marketers understand consumer needs and drive growth for their businesses. But first, they need to make sense of all the data.
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May 29, 2019
Retail sales data and competitive data helps you form a complete picture of the best market for your product so you can operate more effectively. In today's crowded CPG market that's never been more critical. Find out how to use the right market data to understand your competitive CPG landscape today.
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May 28, 2019
This episode explores how brands are incorporating corporate social responsibility into their daily business practices, how they're engaging their employees to amplify their impact and retain talent, and how social good can be good for communities and the bottom line.
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May 27, 2019
As Americans gear up for summer and the Memorial Day weekend, we want to remember the real reason we celebrate—to honor members of the military who have made the greatest sacrifice for their country while serving in the U.S. Armed Forces.
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May 24, 2019
The cloud can save enterprises time and money while improving agility and scalability, all of which are important factors you need in today's competitive landscape.
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May 23, 2019
Retail sales data and competitive insights can give you the edge you need to enter the market, fuel faster growth and go head-to-head with even the longest-standing players in your product category. Here are five ways you can use CPG retail data to get a leg up on your competition
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May 22, 2019
While beer and hot dogs are staple menu options Memorial Day weekend and through the summer months, a range of emerging options are joining them on the menu.
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May 22, 2019
The aim of the game for 2019 for marketers is to keep moving. To keep pace with consumers, marketers must continually test new marketing channels and tactics to supplement and evolve their acquisition strategies. But they also need to prove the impact of these investments on sales, revenue and other key business metrics.
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May 21, 2019
Think about your favorite martini, or perhaps a particular variation of the Moscow Mule. To get one—and a good one—you've traditionally had to rely on a good mixologist. Today, however, ready-to-drink adult beverages are freeing consumers from the confines of their favorite watering holes.
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May 21, 2019
My experience with the orange pack of biscuits is typical of how shoppers interact with product packs. Packs catch the shopper's attention at the "Zeroth moment of truth"—when the shopper is in front of a screen. They then catch the shopper's attention in front of the shelf—that's the "first moment of truth"—where most purchase decisions are made.
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May 20, 2019
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Are you launching, or looking to launch, an innovative new CPG product? Evaluating the risk of innovation can mean the difference between a CPG product breakthrough and a false start, so assessing and stemming risk should be a priority at every phase of development
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May 20, 2019
In this episode, Marissa McArdle, VP, Product Leadership, Nielsen, and Leslie Pitterson, VP, Media Communications, Nielsen Global Media, explore the role that digital plays in today's ad landscape.
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May 16, 2019
While marketing mix modeling can answer key channel allocation questions, this approach only works at an aggregate level. To tactically understand how an individual spot or ad performs, marketers need multi-touch attribution.
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May 15, 2019
In today's landscape wrought with device fragmentation, content choices and unique consumption habits, younger audiences have seemingly been an enigmatic group that encapsulates these variables. Some of these complex issues, however, can be solved by looking toward a simple solution—out-of-home TV viewing.
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May 15, 2019
CPG manufacturers that don't have realistic benchmarks struggle to properly monitor their product's performance. Find out how to set benchmarks.
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May 15, 2019
It's not everyday that a brand-new segment of consumer packaged goods (CPG) products arrives on the scene, not to mention one that we're projecting will create billions of dollars in sales. But that's exactly what's happening with legalized cannabis and cannabis-infused products in the U.S.
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May 14, 2019
CPG manufacturers need accurate and realistic forecasts to gain confidence from their board or investors. Learn how.
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May 14, 2019
CPG manufacturers use benchmarks to monitor business success and product growth. Here's how to plan and do benchmarking on your own, even without a team of analysts.
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May 13, 2019
Savvy marketers realize the benefits of omnichannel marketing. They use sophisticated tactics to engage their best customers and prospects wherever they are—online, on their phones, watching video or TV, or out of home.
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May 13, 2019
Digital is a big part of today's shopping experience, but it's not everything. Savvy retailers that view the retail landscape through an omnichannel lens will are succeeding where others aren't. So what does that look like exactly?
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May 10, 2019
Much like the term open, "ecosystem" is a word that is used frequently throughout the tech space, yet has developed many interpretations over time. Understanding ecosystems, however, is vital, especially for those companies looking to put the customer at the forefront of their business operations.
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May 09, 2019
As consumer expectations and demands continue to evolve, marketers must keep pace. To create the best consumer experiences and the greatest returns for their business, they must pursue an audience-centric approach to marketing and advertising that puts the customer at the center of everything they do.
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May 09, 2019
While it's still too early to predict the future impact of legal cannabis on the mainstream U.S. retail market, we do know that demand and consumer interest is present and certainly growing.
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May 07, 2019
There are many signs that indicate a small or mid-sized CPG manufacturer is ready for a more on-demand and up-to-the minute approach to accessing data. Here are three signs you're ready to access Nielsen's robust-yet-affordable database.
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May 06, 2019
By 2021, we expect sustainably minded shoppers in the U.S. to spend up to $150 billion on sustainable consumer packaged goods. But while we've been tracking sustainable intentions and spending trends for some time, we wanted to explore the broader impact of this behavior - what it means for business.
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May 02, 2019
Buying a car is a long process that requires marketers to strike a balance between consumers' wants and needs, and the marketing and advertising touchpoints that will have the greatest influence along the way.
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May 02, 2019
Multi-touch attribution eliminates biases by algorithmically allocating credit to every element of every touchpoint in the consumer journey, across marketing and advertising channels and tactics, according to its influence on driving a conversion event.
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May 02, 2019
AI is enabling companies to better understand how consumers are shopping, why they shop and most importantly, predict what consumers will buy in the future. This is fundamentally shifting how companies explore product development cycles, pricing models and understandings of how to change the minds of fickle consumers.
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May 01, 2019
While we expect sustainable-minded shoppers to spend up to $150 billion on sustainable products by 2021, sustainability is starting to drive gains in everything from resource management to product packaging.
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May 01, 2019
Linear TV remains a primary source of news for U.S. adults. But viewers aren't just tuned in within the comfort of their homes, especially young women. Today, news on linear TV transcends location, as people of all ages and walks of life readily turn to the news everywhere throughout their daily lives.
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Apr 30, 2019
?One of the frequently asked questions about the "plumbing" that enables the multi-touch attribution process to function is how individual users are tracked.
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Apr 30, 2019
When we think about how and where America will drink in the coming years, we need to consider today's on-the-go, fragmented consumer landscape. The bedrock of travel stay is the hotel, where opportunities remain to up the ante in the alcohol industry.
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Apr 29, 2019
What do the Upfronts mean for the various players involved? How are shifts in audience viewing habits affecting the buying and selling of media? And how are media providers and advertisers adapting to this new media landscape?
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Apr 29, 2019
As consumers seek out products that align with their personal beliefs, inspecting labels and assessing product attributes is on the rise. And as a result, manufacturers and retailers are amplifying the attributes of their offerings by touting their key attributes.
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Apr 26, 2019
While being a good global citizen takes center stage during the week of Earth Day, we see consumers taking an active stance on helping the planet throughout the entire year. So how are Americans embracing an eco-friendly mindset in individual cities across the nation?
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Apr 26, 2019
At Nielsen, we have a clear view of open, one that is not ajar or a "bit more open." To us, open means exactly that—open. We define open as the ability to use different parties and types of data, models to enrich and applications to consume and take action.
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Apr 25, 2019
Multi-touch attribution harnesses your data like a seasoned cowboy at a rodeo so you can get the insights you need. But making the most of this tool requires a few key steps first.
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Apr 24, 2019
As consumers continue to gravitate toward sustainability-friendly products, brands are no longer being judged against a single lens of what their products can do for individual consumers. Increasingly, shoppers are basing their purchasing decisions on not just what's "Healthy for Me" but also what's "Healthy for We" across their broader communities and the world.
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Apr 18, 2019
By placing the shopper at the center of decision making, manufacturers can better collaborate with their retailer partners to address the inefficiencies of trade spend—one of the largest costs of doing business.
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Apr 16, 2019
For podcasters looking to attract advertisers, demonstrating proof of performance isn't just a nice-to-have—it's quickly becoming a need-to-have. And while download metrics can help advertisers understand which podcasts are popular, they don't tell brand managers anything about the impact their podcast ads have on customers.
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Apr 15, 2019
While choice and access are fantastic for shoppers, manufacturers and retailers now have an incredible burden to bear—make an offering so great that consumers won't seek an alternative elsewhere.
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Apr 11, 2019
CPG manufacturers with the right sales data are better equipped to handle line reviews with their retailers. Here are the 5 data sets you need and how to use them.
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Apr 11, 2019
CPG manufacturers with the right sales data are better equipped to handle line reviews with their retailers. Here are the 5 data sets you need and how to use them.
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Apr 11, 2019
There are many ways to create a community of beauty consumers that are loyal to retailers and brands. But don't be overwhelmed: It's not too late to join the conversation with your beauty consumers—they're listening, and they're more than happy to connect directly with you to provide their feedback.
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Apr 10, 2019
Why does your product deserve to be on a retailer's shelves? It's a question all CPG manufacturers must be able to answer, especially in a line review meeting.
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Apr 10, 2019
Why does your product deserve to be on a retailer's shelves? It's a question all CPG manufacturers must be able to answer, especially in a line review meeting.
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Apr 10, 2019
Many CPG manufacturers either try to access too much data at one time, or don't know the kind of data they need to have more successful retail buyer meetings or line reviews. Here's how to avoid these mistakes.
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Apr 10, 2019
Transparency is key to authentically connecting with consumers, but are companies sharing all that their consumers want to know?
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Apr 10, 2019
CPG manufacturers that want to set accurate, realistic growth goals need to use market and account data to be proactive, not reactive, and think beyond distribution.
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Apr 09, 2019
CPG manufacturers need account-level data to break through to new retailers and get their products on the shelf.
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Apr 09, 2019
CPG manufacturers need account-level data to break through to new retailers and get their products on the shelf.
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Apr 09, 2019
CPG manufacturers need account-level data to break through to new retailers and get their products on the shelf.
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Apr 08, 2019
Market sizing is a task all CPG manufacturers need to undertake. To save valuable time and money, make sure you keep these three tips handy.
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Apr 08, 2019
Market sizing is a task all CPG manufacturers need to undertake. To save valuable time and money, make sure you keep these three tips handy.
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Apr 08, 2019
Understanding consumers helps CPG manufacturers in retail buyer meetings and line reviews by giving them insight into their end users' behaviors, demographics and purchasing habits
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Apr 08, 2019
CPG manufacturers can negotiate pricing and promotion more effectively with their retail buyers if they know how to overcome these common obstacles.
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Apr 05, 2019
The marketability of a rising sports star on social media involves much more than just "likes" and "followers." An athlete's social media presence says a lot about how much he or she may be able to capture in endorsement deals.
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Apr 04, 2019
CPG manufacturers that walk into retail buyer meetings fully prepared are more likely to walk out with their products on the shelf. In today's competitive market, that means coming equipped with the right knowledge to discuss your product goals and achievements with confidence.
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Apr 04, 2019
CPG manufacturers that walk into retail buyer meetings fully prepared are more likely to walk out with their products on the shelf. In today's competitive market, that means coming equipped with the right knowledge to discuss your product goals and achievements with confidence.
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Apr 04, 2019
Fall is ripe with major sporting events, ranging from football on Sundays to playoff baseball. And while some of us enjoy these events from the comfort of our own homes, many audiences choose to rally around fellow fans to cheer from bars, restaurants and an array of other out-of-home venues.
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Apr 03, 2019
When it comes to the consumer product goods industry, there's ironically a few categories that aren't actually intended for people consumers. Pet care is the perfect example. That said, however, discerning and knowledgeable consumers are just as focused on the health and wellness of their pets as they are on themselves.
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Apr 02, 2019
How conversant you are in key retail buyer language may be the difference between getting the prime placement your product deserves and finding yourself at a negotiating disadvantage. With that in mind, here are three of the key terms retail buyers expect you to know and how you can use them to your advantage.
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Apr 02, 2019
TV is a great word, and it used to be easy to define. Consumers today, however, use the word ‘TV' interchangeably when referring to content and have ultimately changed the definition of traditional television. The vast access of content and nascent technology are revolutionizing how consumers view TV today.
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Apr 02, 2019
At a macro level, economic conditions around the globe ended 2018 on an upbeat note. Global consumer confidence was at its highest level in 14 years, but 39 of the 64 countries included in the global Consumer Confidence Index reported declines in consumer sentiment.
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Apr 01, 2019
On this episode, we're exploring the business of podcasts: Who the players are; how content gets distributed; what the advertising options look like; and how data is growing in importance in podcast ad campaigns.
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Mar 28, 2019
Consumers today are more disloyal than ever before; the once steadfast consumer retail environment primed to grow brand-loyal hearts has shifted to a more capricious climate, where product infidelity is now the norm.
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Mar 27, 2019
Live TV continues to be the largest contributor to time spent when it comes to watching TV-originated content. Within the 18-34 demographic, 66% of the time they spend watching content from the four leading broadcast networks occurs through live TV viewing. When consuming content originated from cable networks, this same group spends 81% of their time viewing this content on live TV.
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Mar 26, 2019
The average MLB team fan base is more than 2.5 million people. So it should come as no surprise that the top teams, based on the size of their local fan bases, are from some of the country's most populated markets, including New York (Yankees and Mets), Los Angeles (Dodgers and Angels), Boston (Red Sox) and Philadelphia (Phillies).
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Mar 22, 2019
Using our uniquely integrated sales universe, we created our annual bracket that pits different areas of the store against one another to understand what area of the store is winning. This year, we ranked each of our 16 standard departments based on its 2018 volume sales. Departments advanced based on year-over-year volume growth.
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Private Label