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Oct 17, 2019
Truth in measurement has never been more important than it is today. Therefore, truth is our only agenda. But arriving at that truth has never been more complicated. While many view big data as a panacea for measurement in a digitally rich world, we know it's not that simple.
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Oct 14, 2019
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.
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Oct 08, 2019
This special episode, recorded during Advertising Week, focuses on addressable advertising and how the media industry can use it and other approaches to best reach the audiences they seek to engage with—particularly women.
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Oct 07, 2019
With more content today than most of us know what to do with, what defines a hit is undoubtedly different than 20 or 30 years ago. But HOW we define a hit is perhaps more important.
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Oct 03, 2019
For much of the big data era, businesses have held the power. With immense grassroots advocacy and legislation such as the EU's GDPR and the California Consumer Privacy Act, the pendulum of power has swung toward consumers.
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Oct 01, 2019
Using a dashboard to measure and present key performance indicators (KPIs) is essential for any marketing team. We asked a group of marketing experts how marketing KPI dashboards can be improved.
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Oct 01, 2019
Many CPG marketers are looking to use agile innovation, but Nielsen research has found that lifting an approach that works quite well for many technology companies may have less successful outcomes in CPG. To be successful, marketers need to adapt the agile development steps of design, requirements, implementation and verification to the development realities of CPG, while testing and iterating at the right stages for CPG products.
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Sep 26, 2019
With new digital devices and platforms fragmenting audiences, consumers have found power through their choices and voices. The media industry needs to look carefully at whose voices they listen to and communicate with in order to create the most empowering and engaging content. It's not just the right thing, it's also the smart thing.
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Sep 19, 2019
Spanish is one of the top languages spoken within the U.S., as Hispanics make up 18% of the overall population. Thy also represent the fastest growing ethnic or racial group. Importantly, approximately 75% of U.S. Hispanics are bilingual—even though a majority were born in the U.S.
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Sep 19, 2019
Increasingly for drugstores, the way to consumer wallets is through their diet. However, Nielsen's 2019 Health Care study showed that only 24% of consumers are satisfied with the health food selection in drugstores. Within the drugstore market, there's a golden opportunity for growth.
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Sep 16, 2019
Fresh departments are the perfect place for retailers to differentiate themselves in stores, as more category sales continue to shift online.
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Sep 12, 2019
African Americans are powerful consumers, wielding $1.3 trillion in annual buying power. These consumers' path to purchase is non-linear and technologically driven.
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Sep 12, 2019
The only thing consistent about the media industry is change. Media fragmentation is the new norm. People are constantly modifying what media they consume, how they consume it and when they consume it. Currency data is critical to understanding the engagement of these audiences through reach and frequency metrics to individual media types.
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Sep 05, 2019
The Provence varietal engages with more affluent, more mature households, and these households account for just over 80% of all wine spend in the off-trade market. These households are also increasing their overall household spend.
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Sep 05, 2019
The typical U.S. adult streamer spends an average of just under one hour (57 minutes) streaming non-linear content to their TVs in a regular day. That's significantly less time than streamers spend with linear TV: two hours 42 minutes.
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Sep 04, 2019
Beyond the buzz created around the early release of Starbuck's Pumpkin Spice Latte, there is something big brewing in the U.S. coffee market. Nielsen data shows that the ready-to-drink coffee category is hot, and a steady stream of innovation is fueling this dollar sales growth.
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Sep 03, 2019
For this special report, in collaboration with Leaders, a global sports business organization, Nielsen Sports has focused on the social media endorsement power—and potential—of a younger generation of global athletes.
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Aug 29, 2019
What are the big "watch-outs" that CPG manufacturers and retailers need to be mindful of among the many that might not carry as much weight over the long term? While we could list many, we've identified three blind spots that we believe should be top of mind given the long-term nature of the implications involved.
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Aug 27, 2019
According to Nielsen's National Television Household Universe Estimates, there are 120.6 million TV homes in the U.S. for the 2019-20 TV season.
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Aug 26, 2019
Learn findings from an analysis of 750 digital advertising campaigns for 31 CPG brands and see why the type of data an advertiser uses for targeting consumers has a significant impact on ROI.
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Aug 22, 2019
The cannabis market isn't an easy arena to navigate, especially for brands that would like to capitalize on the groundswell but aren't familiar with the minutiae of the sector. As a result, many U.S. brands and retailers are grappling with how to navigate for the future of the CPG market—one where cannabis stands to be a true game-changer across an array of categories.
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Aug 21, 2019
Unlike elsewhere in the world, corporate sponsorships on professional sports jerseys in the U.S. are far from commonplace. With an inside baseball view of how lucrative they could be for the MLB, however, going mainstream might be just around the corner.
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Aug 19, 2019
With the benefit of 24/7 connectivity and the ability to crowd-source opinions with the tap of a screen, today's path to purchase is rapidly being influenced by others. But for members of the Latinx community, recommendations carry significantly more weight.
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Aug 12, 2019
In the U.S. today, Latinx consumers are melding the physical and digital worlds to create personalized, culturally relevant shopping experiences on their own terms.
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Aug 08, 2019
While some may equate data science as pulling rabbits from hats, this thinking is misguided. But this is largely because the vast majority of people don't understand the workings of data science.
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Aug 07, 2019
Loyalty has always been a priority for companies, but now that consumers have endless choice in an ever-changing retail landscape, it's brand switching that manufacturers and retailers should keep a close eye on.
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Aug 06, 2019
Near-beers, premium soft drinks, mocktails, low- and non-alcoholic options, kombuchas and botanical tinctures all offer a wealth of opportunity for on-premise establishments to experiment with and promote to "sober curious" consumers.
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Aug 05, 2019
The latest edition of Nielsen's Local Watch ReportThe August 2019 edition, entitled "TV Streaming Across Our Cities," focuses on the impact that streaming and access to subscription video on-demand services are having on the media landscape, particularly at the market level.
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Aug 02, 2019
With the rise of higher-end store brand products comes U.S. consumers' inclination to spend more on store brands.
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Aug 02, 2019
Today's shoppers are, in many cases, omnivores, but they're playing the field when it comes to exploring meat alternatives in their search for dietary protein. In fact, protein-seeking consumers are more likely than ever to consider all the options available to them.
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Aug 01, 2019
When it comes to video game engagement, the action is no longer limited to simply playing. This is especially true for U.S. Millennials, as 71% of Millennial gamers say they enjoy watching gaming video content as well, largely on platforms like Twitch and YouTube.
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Jul 31, 2019
A new product hits shelves approximately every two minutes, so why are product consumption and unit volume sales in the U.S. at a standstill year-over-year?
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Jul 30, 2019
The team used Nielsen's Assortment and Space Optimization platform, a category-level analytics tool, to provide a voice to the customer in assortment recommendations and show retail buyers how they can maximize the potential of the category.
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Jul 29, 2019
Although Amazon remains the global leader in CPG e-commerce, its share growth has fallen since 2017. But what does this mean for other online shopping platforms?
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Jul 29, 2019
Although Amazon remains the global leader in CPG e-commerce, its share growth has fallen since 2017. But what does this mean for other online shopping platforms?
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Jul 29, 2019
Although Amazon remains the global leader in CPG e-commerce, its share growth has fallen since 2017. But what does this mean for other online shopping platforms?
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Jul 26, 2019
From marijuana sold via licensed dispensaries where it's legalized for recreational use to hemp-derived products that are emerging at retail outlets, cannabis could generate new revenue for those that can capitalize on related opportunities. It could also pose significant risk for suppliers and retailers that choose to turn a blind eye to the current and projected growth of cannabis.
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Jul 26, 2019
A transaction today involves more than just an exchange of payment for goods and services. It involves an exchange of data and is a reflection of trust. In this report, we'll review and link out to viewpoints on the consumer opportunities in play today to win that trust.
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Jul 25, 2019
Nowadays, wine is starting to gain traction in the U.K.'s off-premise market in two specific formats, which are driving excitement and helping to expand usage occasions: bag in a box and cans.
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Jul 25, 2019
Consumers are increasingly embracing a flexitarian lifestyle, delving into both traditional meat and plant-based alternatives.
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Jul 24, 2019
See why measuring incremental lift helps you make a direct connection between your advertising efforts and actual sales and prove the value of your marketing.
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Jul 24, 2019
This year's winners represent a wide range of business situations across food, beverage, personal and home care. Some transformed brands; others tacked challenges with competing in saturated categories; and some adapted heritage brands to stay relevant amid an evolving FMCG landscape.
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Jul 23, 2019
The Negroni—a bitter Italian cocktail—is making a comeback in local bars and restaurants throughout the U.S. But who's ordering them and how can your on-premise establishment benefit from their resurgence?
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Jul 22, 2019
Having grown up alongside the first Nintendo Entertainment System, which debuted in North America in 1985, Millennials now have careers, advanced degrees and families. That being said, they're still gamers at heart, as two-thirds of Americans play video games every month. So what else do we know about this key demographic for the video game industry?
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Jul 18, 2019
See seven factors changing the CPG ecosystem and learn how multi-touch attribution can help brands improve conversions and increase market share.
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Jul 18, 2019
It's not practical, feasible or necessarily a good idea to try measuring consumer behaviors by engaging with as many people as possible. That's where sampling comes in.
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Jul 16, 2019
Only 8% of global consumers are committed to the brands they purchase. That's an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.
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Jul 15, 2019
How big will this year's Prime Day be? While there's little doubt that it will continue on its upward trajectory, the growth areas might surprise you.
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Jul 11, 2019
Our first-quarter 2019 report covers 66 countries across five regions. This quarterly series provides a global snapshot of what's going on in our markets today.
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Jul 11, 2019
Products that are environmentally friendly and use recycled packaging resonate most strongly with consumers. This is good news for all marketers seeking to connect with sustainability minded consumers.
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Jul 10, 2019
New areas of growth crop up in the CPG industry all the time, resulting in both more opportunities and more competition.
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Jul 10, 2019
There's nothing like the thrill of sports, and the 2019 FIFA Women's World Cup was a major attraction across screens of all sizes through the tournament's closing match on Sunday, July 6. Notably, the final match between the U.S. and the Netherlands drew just under 14 million viewers—22% more viewers than last year's men's final between France and Croatia.
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Jul 08, 2019
Some athletes are great at repeatedly making the highlight reels, and some excel at connecting with fans when they're not competing. But does strong athletic performance always correlate with impactful fan engagement? Perhaps surprisingly, not always.
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Jul 03, 2019
Frictions around a growing economy like China's should be expected. They're growing pains. In fact, it's these very signs of friction that demand a lubricant for business in China and for those who do business with China. And that lubricant is trust.
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Jul 02, 2019
Only 9% of U.S. consumers say they're brand loyal, and consumers in Canada are on par with the global average of 8%. Compared with the global average, however, Americans are the opposite of adventurous: In fact, only 36% of Americans say they love trying new brands and products, a full 8 percentage points lower than the global average of 42%.
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Jul 01, 2019
With a massive 42% of global consumers actively on the hunt for new and different, there's never been a more important time to look at your brand targeting strategies—things like acquisition and retention—and have clear insight into the implications of those strategies. And that's what this episode focuses on, and we're going to leverage data and findings from more than three years' worth of retail data to do it.
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Jun 19, 2019
From Amazon's new skin care line to Chewy.com's new private-label pet food, retailer branded products are no longer a niche online. CPG private label accounts for 3% of online dollar sales, up from 1.3% two years ago, and some categories—particularly household care and baby products—are caught in the crosshairs.
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Jun 19, 2019
At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher quality of insights than anyone else in the marketplace.
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Jun 18, 2019
Health care organizations of all types are at the forefront of this new era. Big data is creating enormous opportunities not only to improve patient outcomes and manage costs, but also advance marketing efforts. Organizations that can combine data, analytics and strategy will be able to implement processes that change the way they operate, for the better.
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Jun 17, 2019
America is a nation of snackers, and sales are up across the country year-over-year. But could the "munchies" driven by legal marijuana use increase sales further?
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Jun 17, 2019
Americans aren't drinking the way they were just a few years ago. An abundance of choice and the influence of health and wellness trends are re-shaping behaviors and preferences. There are ways, however, to break through. That's because today's consumers are seeking experiences—both in their glasses and at their watering holes of choice.
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Jun 17, 2019
The original electronic media, radio continues to reach more Americans than any other platform measured by Nielsen. Among adults 18 , radio reaches 92% of U.S. adults every week.
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Jun 17, 2019
The original electronic media, radio continues to reach more Americans than any other platform measured by Nielsen. Among adults 18 , radio reaches 92% of U.S. adults every week.
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Jun 13, 2019
A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.
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Jun 12, 2019
Choosing the right tool is challenging. There are typically multiple vendors for each type of solution, and the process of getting quotes and comparing features and functionality can be lengthy.
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Jun 12, 2019
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
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Jun 12, 2019
In looking at store count trends over the past 10 years, we're able to forecast which categories are most vulnerable to future e-commerce growth. That's because store count changes across the U.S. have moved in sync with the adoption of e-commerce across categories.
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Jun 11, 2019
You need data to ensure your CPG product thrives, especially in crowded and competitive markets. Watch our video to learn how.
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Jun 10, 2019
Regardless of how you define TV, there's no mistaking the impact that advancing technology, internet connectivity, mobility, device fragmentation and platform diversity have had on the video industry. The result? A seemingly endless array of content that offers enough variety for even the pickiest of viewers.
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Jun 06, 2019
The FDA has began hearings examining the potential de-regulation of cannabidiol (CBD) from hemp within food products. This could have a major impact on the U.S. consumer packaged goods (CPG) industry—particularly for the snack and confectionery category.
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Jun 06, 2019
How important are video games to Millennials? According to our latest Millennials on Millennials report, which focuses on video game consumption among this demographic two in three Millennials in the U.S. play video games every month.
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Jun 06, 2019
You don't have to look far to see rapidly growing or already mature 'disruptors' in retail and manufacturing, but the long tail of market disruption goes way beyond that in today's age of consumer disloyalty.
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Jun 03, 2019
This episode dives into how manufacturers and retailers can innovate new products that meet consumers' needs in today's increasingly digital retail landscape, as well as how Asian American consumers are leaning heavily into digital in their consumer journey and helping to drive shifts across other consumer segments.
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Jun 03, 2019
This episode dives into how manufacturers and retailers can innovate new products that meet consumers' needs in today's increasingly digital retail landscape, as well as how Asian American consumers are leaning heavily into digital in their consumer journey and helping to drive shifts across other consumer segments.
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May 31, 2019
New and emerging CPG manufacturers need to know how to analyze their competitive landscape to give their product and business the best chance to succeed. To do this, they need a combination of market sizing, account-level, retail sales, competitive and consumer data to conduct an effective analysis.
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May 30, 2019
The data generated by our day-to-day activities can help brands and marketers understand consumer needs and drive growth for their businesses. But first, they need to make sense of all the data.
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May 29, 2019
Retail sales data and competitive data helps you form a complete picture of the best market for your product so you can operate more effectively. In today's crowded CPG market that's never been more critical. Find out how to use the right market data to understand your competitive CPG landscape today.
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May 28, 2019
This episode explores how brands are incorporating corporate social responsibility into their daily business practices, how they're engaging their employees to amplify their impact and retain talent, and how social good can be good for communities and the bottom line.
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May 27, 2019
As Americans gear up for summer and the Memorial Day weekend, we want to remember the real reason we celebrate—to honor members of the military who have made the greatest sacrifice for their country while serving in the U.S. Armed Forces.
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May 24, 2019
The cloud can save enterprises time and money while improving agility and scalability, all of which are important factors you need in today's competitive landscape.
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May 23, 2019
Retail sales data and competitive insights can give you the edge you need to enter the market, fuel faster growth and go head-to-head with even the longest-standing players in your product category. Here are five ways you can use CPG retail data to get a leg up on your competition
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May 22, 2019
While beer and hot dogs are staple menu options Memorial Day weekend and through the summer months, a range of emerging options are joining them on the menu.
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May 22, 2019
The aim of the game for 2019 for marketers is to keep moving. To keep pace with consumers, marketers must continually test new marketing channels and tactics to supplement and evolve their acquisition strategies. But they also need to prove the impact of these investments on sales, revenue and other key business metrics.
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May 21, 2019
Think about your favorite martini, or perhaps a particular variation of the Moscow Mule. To get one—and a good one—you've traditionally had to rely on a good mixologist. Today, however, ready-to-drink adult beverages are freeing consumers from the confines of their favorite watering holes.
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May 21, 2019
My experience with the orange pack of biscuits is typical of how shoppers interact with product packs. Packs catch the shopper's attention at the "Zeroth moment of truth"—when the shopper is in front of a screen. They then catch the shopper's attention in front of the shelf—that's the "first moment of truth"—where most purchase decisions are made.
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May 20, 2019
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Are you launching, or looking to launch, an innovative new CPG product? Evaluating the risk of innovation can mean the difference between a CPG product breakthrough and a false start, so assessing and stemming risk should be a priority at every phase of development
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May 20, 2019
In this episode, Marissa McArdle, VP, Product Leadership, Nielsen, and Leslie Pitterson, VP, Media Communications, Nielsen Global Media, explore the role that digital plays in today's ad landscape.
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May 16, 2019
While marketing mix modeling can answer key channel allocation questions, this approach only works at an aggregate level. To tactically understand how an individual spot or ad performs, marketers need multi-touch attribution.
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May 15, 2019
In today's landscape wrought with device fragmentation, content choices and unique consumption habits, younger audiences have seemingly been an enigmatic group that encapsulates these variables. Some of these complex issues, however, can be solved by looking toward a simple solution—out-of-home TV viewing.
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May 15, 2019
CPG manufacturers that don't have realistic benchmarks struggle to properly monitor their product's performance. Find out how to set benchmarks.
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May 15, 2019
It's not everyday that a brand-new segment of consumer packaged goods (CPG) products arrives on the scene, not to mention one that we're projecting will create billions of dollars in sales. But that's exactly what's happening with legalized cannabis and cannabis-infused products in the U.S.
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May 14, 2019
CPG manufacturers need accurate and realistic forecasts to gain confidence from their board or investors. Learn how.
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May 14, 2019
CPG manufacturers use benchmarks to monitor business success and product growth. Here's how to plan and do benchmarking on your own, even without a team of analysts.
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May 13, 2019
Savvy marketers realize the benefits of omnichannel marketing. They use sophisticated tactics to engage their best customers and prospects wherever they are—online, on their phones, watching video or TV, or out of home.
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May 13, 2019
Digital is a big part of today's shopping experience, but it's not everything. Savvy retailers that view the retail landscape through an omnichannel lens will are succeeding where others aren't. So what does that look like exactly?
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May 10, 2019
Much like the term open, "ecosystem" is a word that is used frequently throughout the tech space, yet has developed many interpretations over time. Understanding ecosystems, however, is vital, especially for those companies looking to put the customer at the forefront of their business operations.
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May 09, 2019
As consumer expectations and demands continue to evolve, marketers must keep pace. To create the best consumer experiences and the greatest returns for their business, they must pursue an audience-centric approach to marketing and advertising that puts the customer at the center of everything they do.
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May 09, 2019
While it's still too early to predict the future impact of legal cannabis on the mainstream U.S. retail market, we do know that demand and consumer interest is present and certainly growing.
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May 07, 2019
There are many signs that indicate a small or mid-sized CPG manufacturer is ready for a more on-demand and up-to-the minute approach to accessing data. Here are three signs you're ready to access Nielsen's robust-yet-affordable database.
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