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Nielsen Trends
Nov 23, 2020

Thriving Through Disruption Panel: A New Playbook for CPG & Retail Advertisers
Join CPG and Retail industry experts from Nielsen, Quotient and our guest Forrester Research for a lively and insightful on-demand discussion on how consumer behaviors are shifting and what it takes to build marketing strategies resilient to change.

Nielsen Trends
Nov 23, 2020

2020 Holiday Media Pop-Up
This page highlights some of Nielsen's biggest holiday advertising and viewing insights and predictions for 2020.

Nielsen Trends
Nov 20, 2020

Assessing the U.S. Golden Stores that are Benefiting the Most from COVID-19
Months of working from home, reduced levels of commuting and high unemployment numbers are all adding up to a very different outlook for the U.S. consumer packaged goods industry.

Nielsen Trends
Nov 20, 2020

Billions in Consumer Spending are Shifting as COVID-19 Forces Widespread Retail Disruption
Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop—a change that, for some, may be permanent.

Nielsen Trends
Nov 20, 2020

Invisible No More: The Rise of Native American Power in Media
Native Americans have made significant progress this year in elevating their voices in the media, public policies and their communities.

Nielsen Trends
Nov 19, 2020

Giving Thanks Takes On a New Meaning in 2020
Thanksgiving festivities will look and feel drastically different this year, depending on location, generation and the financial impact of the pandemic. From online shopping to price hikes, consumers share commonalities in confronting a Thanksgiving unlike any other.

Nielsen Trends
Nov 12, 2020

ROI Elevated
Download this ebook for insights and strategies on how to transition from rudimentary metrics, gut feelings and market perceptions to quantifiable, future-proof marketing results.

Nielsen Trends
Nov 10, 2020

As Consumer Spending Increases in the U.S., More Americans are Ready to Open Their Wallets
Nothing illustrates Americans' resilience quite like consumer spending. And after living alongside COVID-19 for the past eight months, a majority of U.S. adults are ready to mask up, leave home and get back to a lifestyle that's not hampered by crisis—albeit safely.

Nielsen Trends
Nov 03, 2020

A Cultural Turning Point: Breaking Our Silence On Racial Injustice
George Floyd's death was a turning point. It made clear for many Americans that these were not isolated incidents, but symptoms of a much broader collection of work we still need to do as a society.

Nielsen Trends
Oct 29, 2020

Convenience 2.0: An Online Twist to a Retail Stalwart
E-commerce was certainly not born out of the pandemic, but the pandemic has elevated consumer adoption and reliance in ways that would have otherwise taken years. Consequently, brands and retailers need to innovate to meet elevated expectations.

Nielsen Trends
Oct 29, 2020

The Suburban Mom: Reaching Female Swing Voters Requires a Local Approach
With less than a week until the presidential election, it is paramount for advertisers to understand how they can best reach their audience as the countdown to the election begins its final stretch.

Nielsen Trends
Oct 29, 2020

Beyond SVOD: Capitalizing on the Growth of Ad-Supported Streaming
Watch this on-demand webinar to gain insight into today's streaming landscape, nation-wide streaming TV viewership trends and takeaways to adapt ad-supported video on demand (VOD) streaming for success.

Nielsen Trends
Oct 29, 2020

Progress, But Not Equal Pay
When it comes to equal wages, Latinas in the U.S. are paid far less on average than their White male colleagues. In fact, of all the equal pay day observances of the year, #LatinaEqualPayDay is notably the last one.

Nielsen Trends
Oct 29, 2020

As Ad Spending Picks Up, Brands Need to Balance Awareness and Activation Strategies
Instead of hitting pause on advertising or solely focusing on short term sales, marketers need to widen the marketing funnel from the top to sustain a healthy bottom-line in the long term.

Nielsen Trends
Oct 28, 2020

Plan for Peak Performance: Use Data to Improve Your Marketing and Promotions Planning
You need more than a great sell-in story to keep your CPG product performing once it's on shelf. Learn how the right data can optimize your CPG promotions.

Nielsen Trends
Oct 27, 2020

Predicting Holiday Spending Across Consumer Types in the ‘New Normal'
Holiday shoppers will fall into one of five groups based on their existing financial and physical restrictions. Each will approach the reset of their holiday shopping behavior uniquely, and it will be imperative that companies align their plans with the new circumstances consumers find themselves in.

Nielsen Trends
Oct 22, 2020

"Lifting As We Climb" Black Women Lead Voter Turnout Despite Barriers
Despite historic obstacles and new challenges, Blacks take their right to vote seriously and have some of the highest rates of turnout in the country.

Nielsen Trends
Oct 22, 2020

Nielsen Local Watch Report
This edition of the Nielsen Local Watch Report takes a deeper look at TV news viewing across various entities and how they have grown, particularly local news.

Nielsen Trends
Oct 22, 2020

Young, Diverse Audiences Are Leaning into TV News
The time Americans spend watching TV news has been rising since the fall of last year, and it peaked at just under nine-and-a-half hours each week in April of this year—the height of the stay-at-home period in the U.S. Younger generations are driving the growth of news consumption.

Nielsen Trends
Oct 22, 2020

Why ‘Political Ratings,' and Why Now
In today's shifting and divisive political climate, sophisticated voters are in search of relevant political messaging to better understand how their local, state and presidential candidates can best serve their needs.

Nielsen Trends
Oct 21, 2020

Host-Read Podcast Ads Pack a Brand Recall Punch
Listeners' affinity for podcast show hosts is just as important from an ad perspective as it is for show content. That's because the ads that hosts read drive more brand recall than non-host-read ads.

Nielsen Trends
Oct 20, 2020

"¡MI COMUNIDAD VOTA!" Latino's Untapped Strength in Numbers
With the largest number of eligible voters of any minority voting group, Latinos represent over 13% of all eligible voters in the U.S. But the number of Hispanics who actually vote still has room to grow.

Nielsen Trends
Oct 20, 2020

"¡MI COMUNIDAD VOTA!" Latinos' Untapped Strength in Numbers
With the largest number of eligible voters of any minority voting group, Latinos represent over 13% of all eligible voters in the U.S. But the number of Hispanics who actually vote still has room to grow.

Nielsen Trends
Oct 19, 2020

The Power of Black Community: From Moment to Movement
2020 has been a year of life-changing moments. The COVID-19 pandemic, politics and racial injustice have affected every single American. For African Americans, the reckoning has extended beyond any single moment, becoming a matter of life and death.

Nielsen Trends
Oct 16, 2020

All About Opportunity: Engaging Asian American Voters
Half of Asian voters reported they were not contacted by either major party in the ramp up to Election Day, but this year, many are excited about getting off the sidelines and involved in the process.

Nielsen Trends
Oct 15, 2020

Don't Get Delisted: 5 Ways to Use Data That Will Keep Your Products on the Shelf
You've worked hard to get your CPG product into retailers' assortments and on the shelf. Learn how data can help you avoid getting your CPG product delisted.

Nielsen Trends
Oct 14, 2020

Inside Look: How Nielsen Uses Data to Help CPG Leaders Win at E-Commerce
COVID-19 has put e-commerce adoption and growth into an overdrive, but it can also give businesses a misguided sense that expansion in e-commerce is enough to drive revenue organically. See how the right insights can help you drive your e-commerce strategy.

Nielsen Trends
Oct 14, 2020

Voter Registration is Key to Winning the Hispanic Vote
For the first time, Hispanics will form the largest voting bloc after the non-Hispanic White population. So the question on everyone's minds is whether the uncertainty of the times will drive more Latinos to the polls.

Nielsen Trends
Oct 13, 2020

LGBTQ Gamers are an Untapped Demographic
Simulation games inherently move at a different pace than role-playing, adventure and sports games, but they're a go-to favorite among many players in a key gaming demographic: the LGBTQ community.

Nielsen Trends
Oct 13, 2020

Driving a Higher Turn Rate: Three Ways Your CPG Brand can Maintain Post-Launch Success
Getting your CPG product on shelf is the start of your journey. Learn how optimal pricing and promotions can drive a higher turn rate and post-launch success.

Nielsen Trends
Oct 08, 2020

What BASES Top 25 U.S. Breakthrough Innovations Can Teach Us About Innovating in the New Normal
Consumer appetite for new products is strong, but what is relevant today may be different in some categories and relatively unchanged in others. To remain competitive, manufacturers need to adapt their innovation pipeline to meet the evolving wants and needs of their buyers.

Nielsen Trends
Oct 08, 2020

From Product Launch to Profitable: How to Operationalize Your CPG Company With the Right Data Partner
How do you find new opportunities for your CPG product after launch? Learn why the right data partner can help your transition to operationalization success

Nielsen Trends
Oct 06, 2020

How Streaming Enablement in 2020 Has Changed the Media Landscape
While total media consumption has largely normalized since the peaks we saw in March and April, the massive streaming enablement during that period has brought streaming to the forefront of the media landscape.

Nielsen Trends
Oct 06, 2020

COVID-19 Has Flipped the Value Proposition of Omnichannel Shopping for Constrained Consumers
Six months into the pandemic, an early reliance on e-commerce has expanded into a fundamental dependence on still-evolving omnichannel shopping experiences.

Nielsen Trends
Sep 30, 2020

Backwards Compatibility Returns at the Right Time for the Video Game Market
After omitting backwards compatibility at the launch of 8th gen consoles, manufacturers are bringing backwards compatibility back with their 9th gen consoles, and the timing couldn't be better for consumers.

Nielsen Trends
Sep 29, 2020

Ballot Box Breakdown: Looking At The U.S Voter and Media
As election night draws near in the U.S., political candidates will sharpen their messaging for the battlegrounds of the upcoming presidential and vice-presidential debates. Americans and pollsters alike will be asking the same questions about who will vote.

Nielsen Trends
Sep 29, 2020

The Secret To Successful Addressable TV
The TV space is a challenging ecosystem and growing more complex with each passing day. Innovative addressable TV is designed to streamline and provide a better advertising experience for all - including the consumer. The key to a successful addressable TV platform that creates value opposed to friction and confusion is a powerful tech stack. A powerful tech stack and its components are the building blocks of addressable TV at scale and can not be overlooked.

Nielsen Trends
Sep 25, 2020

U.S. Shoppers Shift Shopping Strategies to Brace for Recessionary Effects
Shoppers have been primarily driven to buy based on health and safety concerns throughout the pandemic, but a second layer of consumption behavior has been emerging from those experiencing financial restraint.

Nielsen Trends
Sep 22, 2020

‘Tis the Season for Customer Intelligence
With the holidays fast approaching, CPG advertisers will soon need to navigate a new normal of COVID-19 during what's typically their busiest season. They'll need the right customer intelligence data to design strategic campaigns and connect with shoppers.

Nielsen Trends
Sep 22, 2020

Ad-Supported Video on Demand is a Big Part of the Future of TV
An array of new streaming platforms and services—many of which are ad-supported—are rapidly entering the race and attracting increased engagement along the way.

Nielsen Trends
Sep 15, 2020

Using Data to Identify Growth-Driving Product Attributes
Comprehensive data is the key to effective pet category expansion as it illustrates growth potential and can help pet brands spot specific product attribute trends.

Nielsen Trends
Sep 10, 2020

The Impact of COVID-19 on Video Streaming and Local News Consumption
In addition to driving increased streaming, COVID-19 is having a significant impact on local news reliance and consumption.

Nielsen Trends
Sep 09, 2020

Fortnite is the New IRL: Why Brands Must Plan for a Rise in Virtual Gatherings
Much of life has moved online in the wake of the COVID-19 pandemic, and few industries have been better suited to this new normal than video games.

Nielsen Trends
Sep 08, 2020

Increasing Distribution with a Data-Based Sell-In Story
Specialty pet product manufacturers can give retailers the confidence they need to increase distribution levels and swap out competing products by using data to show their product performance and velocity in their category.

Nielsen Trends
Sep 03, 2020

How Americans are Adjusting to Working from Home Full-Time
Despite the challenges and adjustments that working from home involves, such as toddlers, animals, potentially sharing tight quarters with others, most Americans enjoy the convenience, still feel engaged with their roles and believe it makes it easier to strike a work-life balance.

Nielsen Trends
Sep 02, 2020

Understanding the Total Audience: Insights, Trends, and The Path Forward Amidst COVID-19
Watch the on-demand webinar to explore findings from the August 2020 edition of Nielsen's Total Audience Report: Special Work From Home Edition.

Nielsen Trends
Sep 01, 2020

The Database: The New Work-Life-Media Balance
This special episode of the Database delves into the new reality that many Americans are facing in light of COVID-19: spending more time at home, including the time we spend working. We explore the effects on our daily routines and getting everything done, as well as how it's shaping our media consumption.

Nielsen Trends
Aug 31, 2020

How Emerging Brands Can Use Category Data to Drive Their Innovation Strategy
By analyzing their category and the competitive landscape, pet brands can identify whitespace opportunities for growth and refine and sharpen their innovation strategy.

Nielsen Trends
Aug 28, 2020

Nielsen Estimates 121 Million TV Homes in the U.S. for the 2020-2021 TV Season
Nielsen National Television Household Universe Estimates for the 2020-2021 TV season increased to 121 million TV homes, up from 2019.

Nielsen Trends
Aug 27, 2020

How Working from Home is Shaping Consumers' Power of Choice
According to the Nielsen Remote Workers Consumer Survey, work-from-home consumers are enjoying the change in their daily work routines. And to no surprise, the new normal includes a heavy dose of media consumption.

Nielsen Trends
Aug 24, 2020

The Customer Intelligence Gap in CPG Advertising
The Customer Intelligence Gap in CPG Advertising e-book outlines why unlocking quality 1:1 consumer data is essential for CPG advertisers to fight back against the disruption of trends in the marketplace.

Nielsen Trends
Aug 24, 2020

Going Swimmingly: Streaming Continues to Grow Among Consumers
According to the August 2020 Nielsen Total Audience Report, streaming among Over The Top (OTT) capable homes accounts for 25% of consumers' collective time spent with the television.

Nielsen Trends
Aug 18, 2020

2020 Election Hub
Welcome to Nielsen's 2020 Election Hub, where you can find the most up-to-date data on this year's biggest election events. This resource includes current and historical election event ratings, as well as related topical insights and solutions.

Nielsen Trends
Aug 18, 2020

Growth Spurt: Time Spent Streaming Ad-Supported Video is Outpacing Big-Name SVOD Viewing
Beneath the headlines and social media commotion about high-profile SVOD titles like Tiger King, Upload and Ozark, a new form of digital streaming is gaining traction: those that are ad-supported.

Nielsen Trends
Aug 18, 2020

More Than Dialed In: Audio is A Co-Worker Remote Employees Can Rely On
When the pandemic kept consumers in the confines of their respective homes, they turned to their old friend, radio, to keep them company and inform them, as it has always done so reliably throughout history.

Nielsen Trends
Aug 18, 2020

Beyond SVOD
In the U.S. streaming universe, the "other" players—everything other than Netflix, Hulu, YouTube, Amazon and Disney (which launched November 2019)—account for 23% of the total U.S. streaming pie. And the amount of time people spend watching this content is up more than 50% year-over-year.

Nielsen Trends
Aug 13, 2020

The Nielsen Total Audience Report Hub
Welcome to The Nielsen Total Audience Report hub, which features the latest reports, data and insights related to the report series. Discover how audiences are connecting with media today and how this is shifting our culture, as well as the advertising and media industry.

Nielsen Trends
Aug 13, 2020

The Nielsen Total Audience Report: August 2020
In this special edition of The Nielsen Total Audience Report, we dive into the world of working from home —how consumers felt about their productivity, engagement, challenges and the impact this new lifestyle has had on media and device usage.

Nielsen Trends
Aug 13, 2020

Balancing Act: With More Time at Home, Work Days and Media Habits Merge
Despite being thrust into the work-from-home experience with little prep time, new remote workers not only adapted, but quickly became comfortable with this new reality. Some are even thriving.

Nielsen Trends
Aug 06, 2020

Predicting the COVID-19 Behavioral Reset
In addition to keeping us informed, the news media can often inspire quick, sometimes targeted, behavior shifts, especially in times of crisis. But in today's prolonged timeline of crisis, there are other factors driving consumer behavior transformation.

Nielsen Trends
Aug 06, 2020

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Nielsen Trends
Aug 06, 2020

Cultural Connectivity Transformed
The insights in this report will help you understand ways to continue building trust with the Hispanic community during these uncertain times and through the journey to recovery.

Nielsen Trends
Aug 04, 2020

Consumer Pattern Shifts: How to Identify and Act on Emerging Trends
Reliable data helps CPG manufacturers understand changes in consumer patterns and make accurate decisions to preserve market share and grow sales.

Nielsen Trends
Aug 04, 2020

Digital and Omnichannel Sweet Spots for Auto Advertisers


Nielsen Trends
Jul 31, 2020

Rev Up Your Auto Marketing with Multicultural Consumers
Watch our recent webinar where Nielsen and J.D. Power give an overview of the state of the auto industry, emerging multicultural consumer media habits, and key action items to drive your business forward.

Nielsen Trends
Jul 30, 2020

Multicultural Consumers Consider More Auto Brands on the Path-to-Purchase
Multicultural consumers are aware of fewer automotive brands but end up considering more brands throughout the path-to-purchase. And brands have more opportunities to make an impact with these consumers along the way.

Nielsen Trends
Jul 29, 2020

Quarterbacking Positive Change Through Sports
Leveraging their visibility, many professional athletes have taken a leading role in amplifying Black Lives Matter protests and speaking out about racism and police brutality. But it's not just the athletes who are passionate about the movement: Fans are too.

Nielsen Trends
Jul 28, 2020

Nielsen Annual Auto Marketing Report: Drive Connections with Multicultural Consumers
When it comes to deciding to buy a new vehicle, multicultural consumers follow a unique and distinct path-to-purchase. Understand how these shoppers stand apart when they embark on a journey to purchase a new vehicle to use ad dollars as wisely as possible.

Nielsen Trends
Jul 28, 2020

Webinar: A Tale of Two Shoppers
While the COVID-19 health crisis presents a risk to all, not all shoppers are impacted equally. Globally, two core groups have emerged. Tune in to our webinar playback and discover how Nielsen can help you discover and unlock new opportunities in understanding the shopper needs in the future COVID-19 world.

Nielsen Trends
Jul 27, 2020

Insider Tips: Demand Planning During Business Disruptions
CPG manufacturers can overcome planning challenges with reliable data and market intelligence.

Nielsen Trends
Jul 23, 2020

Game Makers Need to Plan for the End of the Remake and Remaster Gravy Train
Certain remakes have been blockbuster successes, but game makers should take care to avoid becoming over-reliant on repackaging classic titles.

Nielsen Trends
Jul 22, 2020

3 Key Challenges Impacting Your Demand Planning Now
Reliable data and market intelligence helps CPG manufacturers accurately plan for future demand amidst fast-paced consumer changes.

Nielsen Trends
Jul 15, 2020

The Supply Chain Reaction: How to Overcome Your Top Three Supply Chain Hurdles
Reliable data and market intelligence helps CPG manufacturers evolve their supply chain and make accurate decisions during a disruption.

Nielsen Trends
Jul 15, 2020

Innovating in the Digital Era: The Evolving Role of Digital Media on New Product Launches
When considering new launches, the role that advertising plays is consistent: Advertising drives awareness; awareness drives trial; and trial drives volume. It makes sense therefore, that when compared to existing products, new products are more reliant on advertising support to grow.

Nielsen Trends
Jul 09, 2020

Unemployment is at the Heart of Long-Term Consumer Change
Two important narratives have been necessarily conflated as the novel coronavirus (COVID-19) has made its way around the world this year: the devastating impact of the deadly disease on the lives of millions and their loved ones and the almost immediate effect on the global economy.

Nielsen Trends
Jul 07, 2020

Driven to Action: Podcast Listeners are a $302 Billion Opportunity for the Auto Market
Podcast listeners should be high on any auto marketer's list. According to a recent analysis, 35.8 million people were shopping online for vehicles at the height of shelter-in-place restrictions in the U.S., and 10.5 million of them were listening to podcasts.

Nielsen Trends
Jun 25, 2020

Anticipating Consumer Needs Today and Tomorrow
Reliable data and market intelligence helps CPG manufacturers predict changes in consumer patterns and make accurate decisions during a disruption.

Nielsen Trends
Jun 25, 2020

Paving Our Path Forward: Innovating Linear Ad Delivery for the Future, Now!
When most consumers think about their media consumption, they're quick to recall their favorite TV program, a new video game they're into or the last Netflix original they saw. Rarely—if ever—do ads enter the conversation. This isn't surprising, but it undersells the significance that ads have in consumers' lives.

Nielsen Trends
Jun 25, 2020

Hard Seltzer Defies Categorization and Limits as the Most Resilient Alcohol Segment in U.S.
Hard seltzer is one juxtaposition after another—and that's what's driving its overall success.

Nielsen Trends
Jun 24, 2020

Make Your Trade Go Further
In the final session of our "Remotely Interesting" at-home learning series, we reveal how Nielsen machine learning and analytics is identifying critical insights around pricing and promotions that will help you.

Nielsen Trends
Jun 24, 2020

How Are Industry Leaders Planning for Business Post-COVID?
Watch our on-demand webinar featuring a panel discussion with three industry-leading manufacturers and retailers. Hear the latest analysis on fast-changing customer routines and the impact facing today's companies.

Nielsen Trends
Jun 23, 2020

Context is Critical for Brands Responding to COVID-19
With many countries re-opening into what appears to be a long-term recessionary environment, companies are naturally looking to make comparisons to past times of economic challenge. But the lessons of the past may not may not be a perfect fit for today.

Nielsen Trends
Jun 18, 2020

What Now and What's Next: A View Into the U.S. Pet Retail Landscape During the COVID-19 Pandemic
The impact of COVID-19 on the U.S. pet retail industry has been substantial, with sales numbers fluctuating at historic proportions. Year-over-year in-store and e-commerce sales up by double-digits, but sales trends have fluctuated following pantry stockpiling in March.

Nielsen Trends
Jun 17, 2020

Riding the Tide of Sentiment Change and the Need for Tailored Engagement Strategies
Face masks, working from home, social distancing and businesses operating at partial capacity remain constant reminders of our new world, and consumers see it with different eyes than before the COVID-19 pandemic arrived.

Nielsen Trends
Jun 16, 2020

COVID-19: Tracking the Impact on Media Consumption
As COVID-19 sweeps the globe, consumers are dramatically changing their purchase and media behaviors. Nielsen is tracking these changes and establishing navigation beacons for companies trying to understand the changes and plan for what comes next.

Nielsen Trends
Jun 15, 2020

Nielsen's Top 25 Breakthrough Innovations of 2019
While the "fewer, bigger, better" mentality is still the most prevalent route that brands take, it isn't the only road to innovation success. A growing number of innovations are finding success through varied launch strategies, such as focusing on a targeted cohort, increasing an interested consumer base and achieving short-term wins.

Nielsen Trends
Jun 11, 2020

How Agile Is Your CPG Company?
Take a self-evaluation journey to discover how agile your organization is and what improvements are needed for a competitive edge and increased brand awareness

Nielsen Trends
Jun 10, 2020

Marketing's Reliance on Bottom-Funnel Metrics Will Likely Grow Amid COVID-19 Concerns
In light of the COVID-19 pandemic, agencies and publishers will face a shift as marketing priorities realign. With many businesses feeling the pinch, they will increasingly look for their agencies and vendors to prove value at the bottom of the purchase funnel.

Nielsen Trends
Jun 09, 2020

Infographic: 3 Strategies for Breaking Down Operational Silos
CPG brands and manufacturers struggle with internal silos that hold back innovation and revenue growth. Learn how the right syndicated data, and planning tools can help unify teams.

Nielsen Trends
Jun 04, 2020

11 Essential Steps to Evaluating Your Assortment, Pricing, and Promotion Strategies
CPG Brands: Our worksheet can help you and your team assess your current strategies, and identify areas for improvement and action. Download your copy today.

Nielsen Trends
Jun 04, 2020

Connected TV Usage Remains Above Pre-COVID-19 Levels as Traditional TV Viewing Normalizes
As states ease shelter-in-place orders and allow businesses to re-open, traditional TV usage is normalizing while CTV usage remains well above pre-COVID-19 levels.

Nielsen Trends
Jun 03, 2020

3, 2, 1 Go! Video Gaming is at an All-Time High During COVID-19
The number of gamers who say they are playing video games more now due to the COVID-19 pandemic has increased since March 23, 2020. The increase was highest in the U.S. (46%), followed by France (41%), the U.K. (28%) and Germany (23%).

Nielsen Trends
Jun 02, 2020

Understanding Consumer Sentiment Can Help Companies Adjust as the U.S. Begins to Re-Open
As businesses across the U.S. begin to re-open, companies need to understand evolving consumer sentiment before assuming that open-for-business means business as usual.

Nielsen Trends
Jun 02, 2020

WEBINAR: HIT THE RIGHT NOTES FOR YOUR CUSTOMERS
The power of "Wow!" moments cannot be underestimated; just like a good song, customers will keep wanting to play it on repeat. Discover the five key ingredients to a good song, and creating wow moments.

Nielsen Trends
Jun 01, 2020

Infographic: Optimize Growth Strategies and Drive Category Leadership
Discover the importance of using retail data to develop growth strategies and maintain successful category leadership in this infographic for CPG manufacturers.

Nielsen Trends
Jun 01, 2020

Local Spot TV Advertising is on the Upswing as States Begin to Re-Open
A new analysis indicates that spot advertising in local markets appears to be starting to turn the corner after declining in some areas by as much as 35% at the end of March.

Nielsen Trends
May 29, 2020

Adapting Your Shelf Strategies During Disruptive Times
Download our article for CPG manufacturers and to learn how to optimize assortment, trade promotions while establishing market opportunity to increase revenue.

Nielsen Trends
May 29, 2020

Supply Chain Challenges: Predicting & Fulfilling Market Needs
To meet consumer and retailer needs, FMCG/CPG manufacturers must use granular data and have better visibility across the local supply chain to know where their products are going and when the next demand surge will occur.

Nielsen Trends
May 28, 2020

A Pandemic Dilemma: Go Dark on Consumers or Maintain Brand Equity Through a Cause
Consider this: Advertising cuts could mean an extended recovery period for the media market. Brands that go totally dark for the rest of 2020 could be facing revenue declines of up to 11% in 2021.

Nielsen Trends
May 28, 2020

A Pandemic Dilemma: Stop Advertising or Maintain Brand Equity Through a Cause
Consider this: Advertising cuts could mean an extended recovery period for the media market. Brands that go totally dark for the rest of 2020 could be facing revenue declines of up to 11% in 2021.

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