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Aug 07, 2026
As Nielsen prepares to acquire DoubleVerify, ad industry experts weigh in on everything from cost to transparency.
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Aug 07, 2026
ESPN is heading to its first Super Bowl and kicking off the NFL season with a new marketing push.
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Aug 07, 2026
The challenger beauty brand leveraged culture, comedy, and community insight.
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Aug 07, 2026
Why learning out loud wins when navigating five-month AI cycles.
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Aug 07, 2026
The New York Times, News Corp, USA Today Co. and People Inc. reported this week, each of which is grappling with AI-driven pressure on traffic.
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Aug 07, 2026
Heineken, Goldfish, Audible, Old Navy, Reebok, and more are behind the week's most notable ads.
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Aug 07, 2026
Samba helps ADWEEK dig into the data behind the trends of the 2026 FIFA World Cup.
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Aug 06, 2026
The holding company beat out incumbent WPP for the U.S. account valued at $520 million.
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Aug 06, 2026
The Trade Desk's revenue growth has dipped to its lowest rate since 2020.
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Aug 06, 2026
Measurement giant Nielsen just got bigger: it'll buy ad verification and brand safety provider DoubleVerify for $2.15B in cash.
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Aug 06, 2026
The cap had been at 39% since 2004.
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Aug 06, 2026
Plus, Best Buy gets a new CMO.
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Aug 06, 2026
It was the most-watched cable network in primetime and total day.
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Aug 06, 2026
GMA saw gains in both measured categories.
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Aug 06, 2026
Google's relationship with the content producers it relied on to build its core business—and the ancillary network of adtech companies that help them operate—has never been so strained.
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Aug 06, 2026
Tubi's World Cup streaming resulted in two of the highest traffic days in its history
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Aug 06, 2026
Second-quarter earnings shows a mixed bag of ROI for marketers that invested big in the tournament
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Aug 06, 2026
Paramount and Warner Bros. Discovery's merger is facing headwinds amid an antitrust trial.
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Aug 06, 2026
Its new tool, the AEO Visibility Dashboard, will use first-party data to reveal how answer engines are using their content.
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Aug 06, 2026
Meta, Alphabet, Microsoft and Amazon all reported Q2 earnings last week-and cloud is emerging as the industry's answer to its own AI spending problem.
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Aug 06, 2026
New ad formats like branded content and streaming try to make the case for more money.
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Aug 06, 2026
Six months into its 3-year turnaround plan, WPP's revenue beat analysts' estimates.
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Aug 05, 2026
As ad dollars and capital pour in, top creators are building diversified businesses that increasingly resemble old-media empires.
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Aug 05, 2026
Despite continued falling revenue, S4's stock popped 26% after reporting H1 earnings
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Aug 05, 2026
CBS Evening News had growth in both total viewers and the Adults 25-54 demo.
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Aug 05, 2026
Spider-Man: Brand New Day's record-breaking box office came after superpowered social marketing.
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Aug 05, 2026
Disney announced a new agreement with TikTok to integrate social clips.
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Aug 05, 2026
Disney says it sold out the Big Game with 'one of the broadest advertiser and category mixes in Super Bowl history.'
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Aug 05, 2026
AB InBev thanks beer for bringing people together across cultures and generations.
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Aug 05, 2026
How we access information is changing
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Aug 05, 2026
How we access information is changing
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Aug 05, 2026
The Bam Connection CCO's new book, A Noble Path, finds business wisdom in taekwondo, boxing, and krav maga.
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Aug 04, 2026
Leadership for Paramount Skydance addressed the company's merger with Warner Bros. Discovery amid its upcoming antitrust trial.
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Aug 04, 2026
Teads is the fifth major SSP to sue Google in the last year over claims that its anti-competitive ads practices hampered competition.
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Aug 04, 2026
In over 30 years in consulting and senior marketing roles, I've sat through more planning off-sites than I care to remember, and while they rarely produce identical plans, they often produce remarkably similar topics.
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Aug 04, 2026
Chief business officer Ajit Mohan on the convergence of AR and conversational AI.
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Aug 04, 2026
Building a THC beverage brand for mainstream audiences.
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Aug 04, 2026
ADWEEK has launched a new award: Agents of Change, presented by Empower, celebrating the people reshaping marketing, media, advertising, and tech through meaningful action. In partnership with Empower, the industry […]
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Aug 04, 2026
The retailer reportedly paid $1.4 billion for the startup.
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Aug 04, 2026
How AI can augment human insight, empathy and brand visibility.
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Aug 04, 2026
To navigate change, try adopting an abundance mindset.
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Aug 04, 2026
Brands are getting visibility into installs, in-app purchases, and subscriptions on their ChatGPT ads via AppsFlyer
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Aug 04, 2026
Founded by a creator and backed by a legacy media scion, the startup is trying to turn a social video franchise into a media empire.
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Aug 04, 2026
Misty-eyed Gen Zers are set to be the wealthiest and highest-spending generation in history
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Aug 04, 2026
The biggest names in the creator economy are hiring CEOs, launching product lines, and courting Wall Street—provided they can avoid the pitfalls along the way.
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Aug 04, 2026
Media strategies as good as the ideas they support.
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Aug 04, 2026
The marketing technology driving proven revenue impact in advertising and media.
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Aug 03, 2026
The 57 year-old fitness brand wants to bring in the next generation while staying true to its core
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Aug 03, 2026
Peter Alexander's new weekday show, State of Play with Peter Alexander, debuts August 10.
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Aug 03, 2026
The playful campaign reintroduces "The Snack That Smiles Back" tagline.
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Aug 03, 2026
Heineken will reward Williams' longtime fans with a shot at this year's U.S. Open.
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Aug 03, 2026
Learn how the top marketers from Bayer, Zoom, and a health tech firm have implemented AI over the past month, and what they hope to accomplish over the next quarter.
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Aug 03, 2026
Those already investing in areas like influencer and agentic will leapfrog the competition
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Aug 03, 2026
Brands are embracing a new creative playbook: world building.
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Jul 31, 2026
Shark Week has evolved from just programming into a cultural event over the last four decades.
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Jul 31, 2026
Defying industry-wide layoffs, Penn is focusing on 'the next 1,000 people that we're going to hire.'
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Jul 31, 2026
Fox News and CNN registered growth in total viewers and the Adults 25-54 demo.
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Jul 31, 2026
Fox News remained the most-watched cable news network with 96 out of the top 100 cable newscasts.
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Jul 31, 2026
Reese's Oreo, Instacart, Monzo, BMW, Yahoo, and more are behind the week's most notable ads.
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Jul 31, 2026
Amid 60 Minutes controversies, sources explain the editorial workflow of a typical story to TVNewser.
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Jul 30, 2026
The ad business saw strong initial results from Sponsored AI Prompts.
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Jul 30, 2026
The Stanley cup maker hopes to move beyond the Quencher Woman with new social strategy.
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Jul 30, 2026
The holding company secured major accounts this quarter, including IBM, Heineken and Navy Federal Credit Union
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Jul 30, 2026
Positioning your brand as a defender of universal human values.
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Jul 30, 2026
The settlement closes one of advertising's highest-profile legal fights in recent memory, and reveals how brand safety efforts are being reshaped under new forces.
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Jul 30, 2026
How Kraft Heinz turns culture into brand momentum.
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Jul 30, 2026
Adidas' Q2 marketing spend hit more than $1 billion as it went all in on the tournament with some help from Timothée Chalamet.
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Jul 29, 2026
The numbers $60.8 billion: Meta's Q2 revenue, up 28% year over year (YoY). $59.36 billion: Quarterly ad revenue, above analyst estimates of $59.07 billion. Meanwhile, the average price per ad […]
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Jul 29, 2026
Netflix, LG, and Samsung are betting that free, low-friction gaming could provide a valuable boost to engagement.
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Jul 29, 2026
But GMA shrinks Today's demo lead.
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Jul 29, 2026
ABC News and NBC News maintain strong leads.
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Jul 29, 2026
X's lawsuit against the nonprofit organization incited wider debate about the influence that advertisers may be able to exert on right-leaning media.
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Jul 29, 2026
A nostalgic ad from Reese's Oreo unites Lindsay Lohan, Amy Sedaris, and Patricia Arquette.
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Jul 29, 2026
The agency has tapped Nneka Enurah Lee to grow the practice, reflecting how central creators have become to social strategy.
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Jul 29, 2026
With Vibe.co and Vizio, Walmart is chasing the omnichannel playbook Amazon pioneered.
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Jul 29, 2026
The $1.3 billion startup named the former Braze and McCann exec to the newly created role
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Jul 28, 2026
The holdco inked new client deals in Q2 with Adidas, IBM, and Subway.
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Jul 28, 2026
Four other reporters were named to the CBS News program
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Jul 28, 2026
This year, it was impossible to walk past Salesforce Beach, the Journal House, or the DoorDash activation without stopping. It proves how the festival has become something bigger than anyone originally imagined.
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Jul 28, 2026
Fandom goes way beyond behavior and more insights for baseball's top marketer.
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Jul 28, 2026
Xbox Media Solutions marketing leader Claire Nance on redefining the relationship between brands and the 3.6 billion-strong gaming community.
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Jul 28, 2026
iSpot's Jamie Warner and Cox Automotive's Trent Thacker on producing effective creative that protects brand equity.
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Jul 28, 2026
Marketers must evolve as basic audience profiles and content delivery no longer suffices. Active listening and co-creation are steps in the right direction, but brands must translate these insights into real-world action.
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Jul 28, 2026
Kristin Juszczyk is designing a custom chair for the recliner company as it aims to reach younger customers
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Jul 28, 2026
Social media platforms remain at the forefront of the problem
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Jul 27, 2026
The publisher is launching five newsletters related to the subject, four of which will be exclusively for Pro subscribers.
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Jul 27, 2026
Nancy Guthrie has been missing for nearly six months.
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Jul 27, 2026
ADWEEK is teaming up with Higgsfield to challenge the ad industry to forget the pitch deck and just produce the spot. In partnership with ADWEEK, the AI ad platform is […]
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Jul 27, 2026
A new partnership offers a model for creative personalization at scale.
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Jul 27, 2026
The three networks had double-digit growth in both categories during primetime.
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Jul 27, 2026
Paramount Skydance's acquisition of Warner Bros. Discovery could be delayed until June 2027.
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Jul 27, 2026
As AI reshapes Canva at speed, Zach Kitschke and his team are taking a seat alongside developers at roadmap meetings.
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Jul 27, 2026
As the cause of daily pain...why haven't corners stood trial prompts the ad?
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Jul 24, 2026
Possessive consumers don't like when their favorite brands make big changes
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Jul 24, 2026
The news presenter also gave insight into the 2026 World Cup.
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Jul 24, 2026
The demo battle between ABC News and NBC News is getting closer.
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Jul 24, 2026
CBS Mornings was down by double digits in the demo.
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Jul 24, 2026
The creative-to-manager manual they didn't give you.
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Jul 24, 2026
CMO hires, promotions, and exits this week
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Jul 24, 2026
Samba reveals which brands captured the most World Cup impressions across English- and Spanish-language viewership.
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