|
May 21, 2026
The deal would transfer the entire Remain Co. group as a single package, with president Ryan Pauley moving to PMC.
|
|
May 21, 2026
More than 100 CMOs gathered May 7 in Chicago for the third annual Marketing Vanguard Summit, sharing under Chatham House Rule their common challenges and troubleshooting solutions.
|
|
May 21, 2026
World Cup ad inventory is coming at a premium for Fox and Telemundo.
|
|
May 21, 2026
The holdco topped COMvergence's Q1 Global New Business Barometer, but was also the loss leader
|
|
May 21, 2026
Evening news casts for ABC News and NBC News were down in both measured categories.
|
|
May 21, 2026
Nike revealed the global stars who will feature in 12 weeks of World Cup content and collabs.
|
|
May 21, 2026
Plus, the retailer's AI assistant Sparky is gaining traction.
|
|
May 21, 2026
Why older influencers are crushing Gen Z creators in brand trust.
|
|
May 21, 2026
The architect of the holdco's biggest recent deals, including its $2.2B LiveRamp acquisition, has her eye on a growing problem: women are disappearing from leadership roles.
|
|
May 20, 2026
As the portfolio is parceled up, a key revenue leader plots his exit.
|
|
May 20, 2026
Observers say agencies won't want to share client and proprietary data with a competitor
|
|
May 20, 2026
The 20-year-old YouTube creator, whose A24 film Backrooms premieres May 29, has created a new kind of rollout strategy.
|
|
May 20, 2026
Publicis Groupe's $2.2 billion acquisition of data firm LiveRamp could help the holding company better compete in a commerce media landscape dominated by Amazon.
|
|
May 20, 2026
Omnicom CEO John Wren earned nearly $70 million in 2025—more than twice the combined pay of every other major advertising holdco CEO, with Publicis' Arthur Sadoun trailing as the next-highest earner at $9.4 million.
|
|
May 20, 2026
Google is standing up infrastructure that lets consumers shop from countless merchants without leaving its properties, whether they're watching videos on YouTube, browsing on Search, or querying the Gemini app. […]
|
|
May 20, 2026
Under his leadership, Apple TV has emerged as a crown jewel for the company.
|
|
May 20, 2026
Vox Media will be split in two: CEO Jim Bankoff will lead the newly acquired titles, while president Ryan Pauley will oversee the remaining titles.
|
|
May 20, 2026
Cohen was most recently a senior broadcast producer for CNN's Laura Coates Live.
|
|
May 20, 2026
The integration scores news programs on reliability and bias, giving buyers a more granular way to activate against inventory.
|
|
May 20, 2026
The retailer's ad business grew 51% year over year.
|
|
May 20, 2026
The retailer's ad business grew 51% year over year.
|
|
May 20, 2026
The media company is projecting another 22% growth in 2026 as it leans into cultural tentpoles to hedge against AI and traffic declines.
|
|
May 20, 2026
Dean Stoneley will take over as interim CMO.
|
|
May 20, 2026
The nostalgia play kicks off the brand's anniversary campaign from Wieden Kennedy New York.
|
|
May 19, 2026
Google readies its Search bar for the AI era, answering longer queries, and simplifying shopping across the internet.
|
|
May 19, 2026
Microsoft's top advertising executive, Kya Sainsbury-Carter, is leaving the company after three years in the role, to be replaced by LinkedIn ads exec Matt Derella.
|
|
May 19, 2026
Ad leaders from Disney, YouTube, WBD, Fox, NBC, and more explain what to expect from AI in TV ad sales.
|
|
May 19, 2026
The business-to-business media venture has leaned into event coverage and is planning its first awards show this winter.
|
|
May 19, 2026
CMO Doug Sweeny on using biometric accuracy, AI advisors, and a philosophy of balance to redefine the wearable category.
|
|
May 19, 2026
What to prioritize as discovery becomes ever more fragmented.
|
|
May 19, 2026
A marketer's playbook has many strategies for reaching an audience, but as consumers spend more time online—and with agentic platforms—live events and cultural moments should be a higher priority than ever before.
|
|
May 19, 2026
Transaction includes an equity stake in the agency and expanded services for Chrysalis portfolio company NewDay USA
|
|
May 19, 2026
Compensation among adtech CEOs varied sharply in 2025, with Jeff Green leading the pack at $27.4 million—while most peers earned far less and CEO-to-worker pay gaps across the sector remained below the median ratio seen in the S&P 500.
|
|
May 18, 2026
Cooper's final 60 Minutes segment was about the clash between technology and the taxi industry.
|
|
May 18, 2026
Publishers are scrambling to reorient their commerce businesses after the tech giant also gut reporting tools.
|
|
May 18, 2026
Tim Castree takes over the role from Kofi Amoo-Gottfried
|
|
May 18, 2026
Javier Campopiano, global chief creative officer, global clients for Omnicom Advertising, is stepping down from his role
|
|
May 18, 2026
Oscar Mayer's Wienie 500 race returns with new contenders, real coaches, and its first live nationwide broadcast on Fox.
|
|
May 18, 2026
Visa uses humor, star power, and exclusive fan perks to own the world's biggest sporting stage.
|
|
May 18, 2026
As the Effie Lions Foundation kicks off its inaugural Voices of the Future program, top marketers share what mentorship has meant to them.
|
|
May 18, 2026
After a festival full of scandal in 2025, we revisit some of the biggest Cannes controversies of all time
|
|
May 17, 2026
The data collaboration platform will remain agnostic under new owner
|
|
May 15, 2026
Fox News finished ahead of ESPN in total viewers during primetime for the third straight week.
|
|
May 15, 2026
And CNN reveals its 2026-27 CNN Originals programming slate.
|
|
May 15, 2026
A study from Forrester and Dentsu tracks how marketers and agencies are evolving their commercial models in the age of AI
|
|
May 15, 2026
A study from Forrester and Dentsu tracks how marketers and agencies are evolving their commercial models in the age of AI
|
|
May 15, 2026
CBS Mornings finished the week with gains in both categories.
|
|
May 15, 2026
A weekly roundup of the biggest U.S. and global brand leadership appointments.
|
|
May 15, 2026
Stricter entry rules, a new AI award, PMG takes over WPP's beach space, and more
|
|
May 15, 2026
Dove, Apple Mac, TJ Maxx, CeraVe, and more are among the week's standout ads
|
|
May 14, 2026
Walmart, Amazon, and commerce media firms are stepping up their data and AI pitches.
|
|
May 14, 2026
The demo gap between ABC World News Tonight and NBC Nightly News remained tight.
|
|
May 14, 2026
How to use influencers, AI, and cultural savvy to earn trust in a skeptical world.
|
|
May 14, 2026
Mark Marshall talks NBCU's upfront adtech news, the Fast and Furious spinoffs, and brands clamoring for late night audiences.
|
|
May 14, 2026
How to build a great marketing team in the age of tech transformation.
|
|
May 14, 2026
O'Leary joins the advisory firm as North America CEO after Omnicom-IPG acquisition
|
|
May 14, 2026
'Can't Believe We Met on Hinge' is first campaign under new marketing leader Tamika Young.
|
|
May 14, 2026
Agencies describe tougher entry process as Cannes' new awards rules face their first test after a year of scandal
|
|
May 13, 2026
The annual ranking for 2026 shows AI companies are emerging as brands in their own rights
|
|
May 13, 2026
Stratacache, a company that sells in-store digital screens to retailers, is liquidating the U.K. arm of its business.
|
|
May 13, 2026
After losing top talent to rival streamers for years, YouTube is finally fighting to keep them.
|
|
May 13, 2026
Some believe the ecommerce giant's threat cleaned up companies' usage.
|
|
May 13, 2026
With a slate of creator shows that look a lot like TV, YouTube is daring advertisers to treat it that way.
|
|
May 13, 2026
Nominations for ADWEEK Innovator 50 are now open for 2026. From advancing emerging technologies like AI to delivering breakthrough ideas that drive real business impact, the ADWEEK Innovator 50 spotlights […]
|
|
May 13, 2026
The ROI question should sit at the center of every CMO's job. Marketing leaders ask for investment, decide where it goes, and are expected to show that it created value. […]
|
|
May 13, 2026
Goodbye Rufus, hello Alexa for Shopping.
|
|
May 13, 2026
At the upfront, Netflix argues it has finally built the infrastructure to match its advertising ambitions.
|
|
May 13, 2026
Successful AI-driven advertising depends on more than just automation.
|
|
May 13, 2026
The new weekday programs debut Monday, June 15.
|
|
May 13, 2026
At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI
|
|
May 13, 2026
The campaign coincides with both brands' 85th anniversaries and America's 250th birthday
|
|
May 13, 2026
TikTok is investing more aggressively in AI ads infrastructure—while entrenching its walled garden effect.
|
|
May 13, 2026
Distribution deal with Breeze Airways marks a push into travel as a key marketing channel for the Elizabeth Banks-owned canned wine brand
|
|
May 13, 2026
Distribution deal with Breeze Airways marks a push into travel as a key marketing channel for the Elizabeth Banks-owned canned wine brand
|
|
May 12, 2026
Disney had over 100 celebrities, but live events and the Big Game were the true stars of its upfront.
|
|
May 12, 2026
Google's ad sales chief Sean Downey talks direct-to-creator deals, channel slates, and why 'the future of brand is trust, not social.'
|
|
May 12, 2026
Brands like T-Mobile and American Eagle tapped into the buzzy country music festival to reach a growing niche
|
|
May 12, 2026
Gold Gala featured activations and experiences from brands that share Gold House's mission.
|
|
May 12, 2026
Coca-Cola is the marketing masterclass we should have been studying all along.
|
|
May 12, 2026
Plus, how creativity changes when used as a long-term growth driver rather than a short-term tactic.
|
|
May 12, 2026
The pivot mirrors a broader shift afoot in digital media, as audiences and ad budgets gravitate toward streaming.
|
|
May 12, 2026
From the data stack to the AI tools that help teams move faster without losing quality or brand control.
|
|
May 12, 2026
TelevisaUnivision's upfront event includes music, microdramas, and even the Big Game.
|
|
May 12, 2026
Liquid I.V. launched its summer campaign and a retro flavor in partnership with British R&B group FLO.
|
|
May 12, 2026
Adtech veteran joins healthcare-focused DSP amid linear-to-programmatic shift
|
|
May 12, 2026
Valerie Davis will lead the agency's growth push and integration with Born Social in the region
|
|
May 12, 2026
Some of the most closely watched brand executives in the country will gather in Atlanta this September for Brandweek 2026, ADWEEK's annual summit for senior marketers.
|
|
May 11, 2026
The tech giant is betting on live sports, YA, fantasy, and spinoffs to woo advertisers.
|
|
May 11, 2026
Fox leaned into live sports, streaming growth, and a 'first principles' tech story, with a Baywatch remake making waves.
|
|
May 11, 2026
NBCUniversal's upfront event includes new adtech, Fast and Furious spinoffs, and Sunday night sports.
|
|
May 11, 2026
Michael Houston will take on an advisory role after more than two decades with the holding company.
|
|
May 11, 2026
The latest ads, stunts, and activations around the men's tournament.
|
|
May 11, 2026
U.S. brands have a unique opportunity, but many are wasting it.
|
|
May 11, 2026
Netflix ads leader Amy Reinhard previews the streamer's upfront pitch, what's next for NFL and World Cup, and how the company is making its mark.
|
|
May 11, 2026
Amazon is expanding its creative tools for advertisers.
|
|
May 11, 2026
The series will feature Matlins in conversation with marketers and cultural luminaries, exploring the central role brand-building serves in business.
|
|
May 11, 2026
The White Stripes' 'Seven Nation Army' gets a Unilever makeover.
|
|
May 11, 2026
Disney gives ADWEEK an inside look at the build, stunts, and surprises of its 2026 upfront presentation.
|
|
May 11, 2026
John Kozack reveals TelevisaUnivision's upfront pitch to advertisers and doesn't dance around questions.
|
|
May 11, 2026
We asked design experts to weigh in on the new logo, which comes on the heels of its return to the Xbox name from Microsoft Gaming
|
|
