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Jan 22, 2026
Algorithms will increasingly mediate how people discover, evaluate and interact with brands. The path forward lies in diversification and data.
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Jan 22, 2026
The staged paparazzi shots nod to an emerging marketing trend.
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Jan 22, 2026
Liquid Death released its Super Bowl 60 ad teaser, promising to bring big energy to the Big Game.
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Jan 22, 2026
Before the lights come up, the mysterious star has one quiet ritual: a juicy sandwich.
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Jan 22, 2026
The AI conversation has moved decisively beyond productivity-focused generative models.
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Jan 22, 2026
98th Oscars takeaways: WBD makes its case to Netflix, and Sinners breaks records.
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Jan 22, 2026
WPP is consolidating its global production operations into a new unit, WPP Production, retiring the Hogarth brand and unifying roughly 10,000 employees under a single global production organization.
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Jan 22, 2026
Return follows the launch of an AI-powered website-building feature.
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Jan 22, 2026
Taco Bell launches its value menu with a chauffeured, multi-course tasting experience.
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Jan 22, 2026
The celebrities will channel a '70s singing act for the delivery app's second Big Game spot
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Jan 22, 2026
Prada named AKQA as its global digital experience partner following a competitive review, as the brand works to unify its physical and digital channels.
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Jan 22, 2026
CMOs still depart faster than peers, but the reasons are complex, finds Spencer Stuart.
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Jan 22, 2026
If revenue were the only measure, Sam Altman would be the most successful CEO since the invention of electricity. But profit is the metric that ultimately counts.
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Jan 22, 2026
The agency is getting ready to release its first work for the legacy camera brand as its social AOR
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Jan 21, 2026
Its newest launch will be the first new game to live as a standalone app, marking a key milestone for the news publisher.
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Jan 21, 2026
Omnicom Media will retain control of the CPG giant's media business internationally
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Jan 21, 2026
The KPop Demon Hunters star fronts the hydration brand's promo ad ahead of its first Big Game appearance.
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Jan 21, 2026
On long-cycle R&D product development, and how creativity and AI leadership are shaping the future of play.
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Jan 21, 2026
The release comes as musicians push back on AI tools trained on copyrighted work without permission.
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Jan 21, 2026
New TikTok ads will showcase multiple film or show titles within a single ad unit.
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Jan 21, 2026
Paramount takes a big swing with guaranteed placements in live moments.
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Jan 21, 2026
The retailer is using the tech startup's ad server and mediation layer.
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Jan 21, 2026
Alto brings its senior-led, hands-on approach to the region.
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Jan 20, 2026
The yogurt brand shared an exclusive teaser of its upcoming spot, which features Derrick Henry and Kathryn Hahn.
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Jan 20, 2026
Netflix shed light on its recent updated all-cash WBD deal.
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Jan 20, 2026
How the CEO took the wellness brand from DTC to global markets.
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Jan 20, 2026
Pinterest is continuing its transformation into a full-scale shopping hub with the addition of two key executives. Amazon's former global brand and marketing vice president, Claudine Cheever, will assume the […]
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Jan 20, 2026
Microsoft AI (MAI) has named Andréa Mallard as chief marketing officer (CMO). The exec, who left Pinterest in January after seven years, confirmed her new role in a LinkedIn post. […]
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Jan 20, 2026
The app's new Off-site Performance Analysis tool aims to quantify sales that occur far from TikTok Shop and TikTok ads.
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Jan 20, 2026
The indie agency brings back the creative leadership role after experimenting with different models
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Jan 20, 2026
Americans' eating and drinking habits are changing. So are Super Bowl advertisers.
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Jan 20, 2026
Stanley 1913 has a plan for post-viral fame
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Jan 19, 2026
Financial services advertising usually looks similar: warm and fuzzy portrayals of life's milestones—births, graduations, weddings, retirement parties—all made better because someone had the sense to invest. But no matter how […]
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Jan 16, 2026
Gentry was considered an adtech trailblazer and a caring friend to many in the world of media and advertising.
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Jan 16, 2026
WNT was still the top-rated broadcast in total viewers.
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Jan 16, 2026
MS NOW has across-the-board growth.
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Jan 16, 2026
OpenAI will start testing ads in ChatGPT's Free and Go tiers, letting users interact with sponsored products while keeping subscriptions ad-free.
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Jan 16, 2026
How Georgia-Pacific's 100-year legacy became its competitive edge.
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Jan 16, 2026
After years of Matthew McConaughey-led Big Game spots, Salesforce is swapping Hollywood polish for YouTube creator clout.
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Jan 16, 2026
Apple Music released the official trailer for Bad Bunny's halftime performance at Super Bowl 60.
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Jan 16, 2026
Lessons in power and pivoting from a marketer turned entrepreneur.
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Jan 16, 2026
A weekly roundup of the biggest U.S. and global brand leadership appointments.
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Jan 16, 2026
Heineken brand Dos Equis brings back The Most Interesting Man in the World after a decade-long hiatus.
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Jan 16, 2026
Brands including e.l.f., Liquid Death, Lego, Skittles, and Cadbury were behind the week's notable ads.
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Jan 16, 2026
CMO Marian Lee talks Netflix's new campaign and how a Stranger Things theory had her questioning reality.
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Jan 15, 2026
A jury on Thursday found that TV measurement firm EDO — which was co-founded by actor Ed Norton — liable for breaching its contract with iSpot, both companies confirmed, awarding iSpot $18.3 million in damages. ISpot was seeking up to $47 million.
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Jan 15, 2026
The brand will run a social campaign around the game instead.
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Jan 15, 2026
Gap makes a push into entertainment, hiring Pam Kaufman as its first chief entertainment officer.
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Jan 15, 2026
Patel started at Higgsfield this week, as the startup makes a push to deepen its relationships with agencies and brands
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Jan 15, 2026
What's under Bud's bucket?
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Jan 15, 2026
The sportswear giant is sitting this one out following a buzzy 2025 comeback.
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Jan 14, 2026
The new technology vastly expands the scope of gambling. Publishers say the appeal is the data.
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Jan 14, 2026
ADWEEK is putting out a call to nominate yourself or a colleague for one of our various 2026 awards juries. You can complete the form below or access it here. […]
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Jan 14, 2026
Ayaz will be Disney's first chief marketing and brand officer.
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Jan 14, 2026
The Elon Musk-owned AI chatbot had been blocked in parts of the world in response to the platform producing nonconsensual, sexually suggestive and "nudified" images of real people, including minors.
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Jan 14, 2026
The Kinder Bueno Big Game teaser is part of a multifaceted campaign.
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Jan 14, 2026
Sabrina Carpenter will star in her first-ever Super Bowl ad for Pringles.
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Jan 14, 2026
The two firms reach more than 4,000 brands.
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Jan 14, 2026
Brand hopes chef can boost appeal among nutrient-conscious foodies.
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Jan 14, 2026
Boom or bust, luxury brands traditionally do well. But change is in the air.
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Jan 14, 2026
Ad Critic Anselmo Ramos, co-founder and creative chairman of Gut, reviews the latest Spotify Wrapped.
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Jan 13, 2026
Though the 83rd Golden Globes dropped in viewership, its social engagement climbed.
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Jan 13, 2026
Fox News ended the final month of the year in first.
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Jan 13, 2026
Squarespace is building suspense for its 12th appearance as a Super Bowl advertiser. The website building and hosting service revealed it is returning to the Big Game on Feb. 8, […]
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Jan 13, 2026
If 2025 was the year brands began cautiously expressing their views on AI, 2026 is shaping up to be when they take clear, public stances on the technology. In the […]
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Jan 13, 2026
Blending creativity, cultural insight, and AI into a living content engine.
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Jan 13, 2026
Plus, reducing in-store friction and winning in the AI commerce era.
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Jan 13, 2026
The deal follows a competitive RFP process—and a fraud scandal.
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Jan 12, 2026
The Unilever and SheaMoisture vet will oversee brands including Papatui and Project Rock.
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Jan 12, 2026
The brewer will feature Budweiser, Bud Light, and Michelob Ultra across several Super Bowl 2026 commercials.
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Jan 12, 2026
AI's trial phase is over for both brands and agencies. After many pilots and proofs of concept, AI is starting to rewire marketing operations, governing everything from production and media […]
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Jan 12, 2026
This post was created in partnership with Kantar The question of whether a brand should remain consistent or innovate is as old as time. But the truth is, to stay […]
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Jan 12, 2026
The TV industry has a revolving door of executives at Paramount, Netflix, and more.
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Jan 12, 2026
This post was created in partnership with Moloco Are Google AI overviews wreaking havoc on your brand's discovery strategy? How likely is it that AI might make your brand's offers […]
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Jan 12, 2026
This post was created in partnership with CVS Media Exchange Even in the digital age, in-store environments can be impactful and important touch points for brand influence. During a CES […]
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Jan 12, 2026
This post was created in partnership with Zeta Global Identity, intelligence, and superintelligent agents are redefining the marketing ecosystem. During a CES 2026 ADWEEK House session co-hosted with Zeta Global, […]
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Jan 12, 2026
Fox News was still the most-watched cable news network during primetime and total day.
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Jan 12, 2026
This post was created in partnership with Monks and Leonardo.Ai If everyone can generate a masterpiece in seconds, the masterpiece itself is no longer the point—the why behind it is. […]
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Jan 12, 2026
This post was created in partnership with Cadent AI is everywhere, but can it be seamlessly integrated into marketers' complex workflows? During a CES 2026 ADWEEK House session co-hosted with […]
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Jan 12, 2026
This post was created in partnership with Xbox Will Pac-Man one day chomp on branded fruit? That may be a stretch, but gaming is providing advertisers with new opportunities to […]
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Jan 12, 2026
The account win arrives at a pivotal moment for WPP, which is under pressure to prove out value after months of worse than expected financial performance.
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Jan 12, 2026
Under a multi-year deal, Google's AI models and cloud infrastructure will underpin Apple's AI tools and features the iPhone maker is rolling out later this year
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Jan 12, 2026
This post was created in partnership with Cash App Key takeaways As Gen Z opts out of traditional paths—from careers and advertising to how they build identity and community—brands must […]
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Jan 12, 2026
This post was created in partnership with Chase Media Solutions Key takeaways What does it mean to build consumer trust in an era of data overload and cultural fragmentation? Today's […]
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Jan 12, 2026
This post was created in partnership with SmartCommerce Key takeaways When consumers see products they want across various media platforms, they often want to just click and purchase, not comparison […]
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Jan 12, 2026
Mark Ritson is launching the ADWEEK MiniMBA in Marketing this April, a ten-week, MBA-level program designed for senior managers who either never received proper marketing training or need a serious refresher.
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Jan 12, 2026
Toy giant's first big AI push comes from its Lego Education arm.
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Jan 12, 2026
Liquid Death and e.l.f. Cosmetics reunite with a goth musical and lip balm collection.
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Jan 12, 2026
Founded by former Google executive Justin Inman, Emberos aims to help brands understand and shape how they appear in AI chatbot searches
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Jan 12, 2026
The agency won AOR status for the chipmaker's Snapdragon Compute in a competitive pitch.
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Jan 12, 2026
In a climate where most brands would give anything for a case study boasting 10x growth, PacSun recently hit the ultimate benchmark: 200,000 pairs of jeans sold via TikTok, generating […]
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Jan 11, 2026
The 83rd Golden Globes had big winners and weird production choices.
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Jan 11, 2026
Google unveiled a new AI protocol and integrations with Gemini.
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Jan 09, 2026
The broadcast finished in third place behind ABC News and NBC News.
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Jan 09, 2026
Landman remains the only non-Netflix title with more than a billion viewing minutes.
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Jan 09, 2026
Today led the way during the just-concluded week and the fourth quarter.
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Jan 09, 2026
This new list will rank the top RMNs by three-year revenue growth.
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Jan 09, 2026
Honoring essential leaders across advertising, marketing, media, and technology.
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Jan 09, 2026
The world's most powerful valuable company has tapped Google's Alison Wagonfeld as its first CMO. She begins her role in February.
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Jan 09, 2026
A weekly roundup of the biggest U.S. and global brand leadership appointments.
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