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Feb 02, 2026
At IAB ALM, the retail giant pitched MCP as infrastructure for AI agents to run advertising workflows more efficiently.
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Feb 02, 2026
Global CMO Tressie Lieberman takes ADWEEK behind the scenes of the cinematic spot.
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Feb 02, 2026
Nancy Guthrie was last seen near her residence near Tucson, Arizona, on Saturday night.
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Feb 02, 2026
The European confectioner is making a big push into North America
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Feb 02, 2026
Retired Eagles star goes from brotherly shove to 'Brotherly Shovel' in the regional spot.
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Feb 02, 2026
The weeklong, three-ad campaign culminates with a premium spot just before kickoff.
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Feb 02, 2026
In a spot produced by Mother LA, world-class athletes show off how they use their Oakley Meta glasses for everything from video recording to weather updates.
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Feb 02, 2026
Comcast's Xfinity partners with Jurassic Park for its national Super Bowl ad debut.
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Feb 02, 2026
The delivery app aims to scoop up market share by indefinitely dropping delivery fees on orders over $50.
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Feb 02, 2026
The star-studded cast covers Bon Jovi's 'Livin' on a Prayer.'
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Feb 02, 2026
The ad highlights Search Party for Dogs, an AI-powered feature that's rescued more than a dog a day since launching last fall.
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Feb 02, 2026
Iger appears to allude to Disney exit amid reports.
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Feb 02, 2026
Anthropic has cemented a multi-year partnership with the Atlassian Williams Formula 1 team, its first sports sponsorship as AI companies make deeper inroads into professional sports.
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Feb 02, 2026
Dunkin' and Ben Affleck are returning to the Super Bowl.
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Feb 02, 2026
Brian Baumgartner, who played the Dunder Mifflin accountant Kevin Malone on the American version of The Office, is back in a cubicle in a Super Bowl ad for Ramp, but this time he's got a lot of help.
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Feb 02, 2026
ADWEEK is keeping tabs on the big-box retailers' moves.
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Feb 02, 2026
The marketing chief will oversee brand, social, growth, and more for the buzzy SPF business.
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Feb 02, 2026
Dove has begun connecting with customers on a different wavelength: music.
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Feb 01, 2026
'Generational Greatness' debuts at Grammys as brand turns its focus to women.
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Feb 01, 2026
'Generational Greatness' debuts at Grammys as brand turns its focus to women.
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Jan 31, 2026
For some brands, ad testing starts as early as February 6.
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Jan 31, 2026
Disney CEO Bob Iger has confided to his close associates that he plans to step down from the position before his contract ends, according to the Wall Street Journal.
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Jan 30, 2026
The commercial stars longtime brand partners Post Malone, Shane Gillis, and Peyton Manning.
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Jan 30, 2026
Ad president Mark Marshall explains what pushed NBCUniversal into a historic Super Bowl.
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Jan 30, 2026
The cereal brand hopes the bathroom humor will help it spotlight the fiber gap.
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Jan 30, 2026
'The Game is Ours' from Ogilvy champions joy through sport.
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Jan 30, 2026
A weekly roundup of the biggest U.S. and global brand leadership appointments.
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Jan 29, 2026
X's head of product Nikita Bier is releasing a suite of new tools to lure creators and advertisers back, even as Grok runs amok.
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Jan 29, 2026
The company told advertisers its U.S. data center failure could mean missing ads and broken campaign features
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Jan 29, 2026
What every tech marketer can learn from Salesforce.
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Jan 29, 2026
The spot uses San Francisco's iconic hills to nod to Oikos' protein-packed products.
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Jan 29, 2026
The soda brand's Big Game ad pokes the bear by giving Coke's mascot an existential crisis.
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Jan 29, 2026
Automaker tells a generational story about family, memory, and mundane-yet-memorable moments
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Jan 29, 2026
After going viral in Super Bowl 59, Novartis trades breasts for backsides to raise awareness for prostate cancer in Big Game.
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Jan 29, 2026
The telehealth company is back in the fourth quarter of the Big Game, a year after its weight-loss ad drew regulatory and industry scrutiny.
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Jan 29, 2026
Wegovy, Ozempic, and Zepbound makers will show up in and around the Big Game.
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Jan 29, 2026
Cadillac F1 will reveal its livery during the Big Game.
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Jan 29, 2026
DonerColle Partners bulks up both agencies' offerings while keeping their brands and clients intact.
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Jan 29, 2026
Minneapolis isn't a political minefield. It's a defining test of corporate character.
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Jan 29, 2026
There's a case to stay quiet. Stay in your commercial lane. And remember what business you're actually in.
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Jan 28, 2026
The travel publisher, in its first year under CEO Louise Story, has trimmed and optimized its way into the black.
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Jan 28, 2026
Even as Meta pours billions into AI, Mark Zuckerberg said ads will remain the company's core business.
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Jan 28, 2026
The Super Bowl is an advertiser's biggest opportunity to reach a massive audience. But at roughly $267,000 per second, brands rarely take any risks or depart from expected norms of […]
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Jan 28, 2026
A new ruling allows publishers to opt-out of Google's AI Overviews without being penalized on search—but it's not the big win it looks like
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Jan 28, 2026
A new ruling allows publishers to opt-out of Google's AI Overviews without being penalized on search—but it's not the big win it looks like.
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Jan 28, 2026
Ahead of the 2026 World Cup, Coca-Cola is staking out its place on soccer's biggest stage.
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Jan 28, 2026
The grocery delivery app is highlighting a new feature for custom orders.
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Jan 28, 2026
Ro is making its Super Bowl debut, enlisting Williams to challenge misconceptions about GLP-1 use.
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Jan 28, 2026
Lewis Pullman also stars in the spot from Top Gun: Maverick director Joseph Kosinski.
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Jan 28, 2026
Chanel's teaser for its Métiers d'Art 2026 show doesn't feel like an ad so much as a charming detour from reality.
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Jan 28, 2026
Higgsfield wraps multiple AI video models into one marketer-friendly platform. The pitch: Catch the viral moment before it's over.
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Jan 27, 2026
Rocket Mortgage and Redfin are leaning into something softer for their Big Game teaser
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Jan 27, 2026
Even if you're not an NBA fan, you may have heard of the Kardashian Kurse: the fantastical yet consistent phenomenon in which NBA players who date Kardashians or Jenners lose […]
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Jan 27, 2026
The change affects sales teams that represent mid-market marketers.
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Jan 27, 2026
As ICE activity intensifies across Minneapolis, agencies are caring for teams under pressure
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Jan 27, 2026
The actress and director continue their collaboration.
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Jan 27, 2026
The comedian and actor channels his inner Neil Diamond for the Unilever spread.
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Jan 27, 2026
Ritz's Super Bowl teaser reveals Bowen Yang as one of its stars.
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Jan 27, 2026
VML's first major U.S. appointments of 2026 signal a shift from post-merger integration to clearer creative and business authority.
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Jan 27, 2026
The brand's ballet-inspired spring '26 campaign takes a page straight out of Gap's playbook.
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Jan 27, 2026
The Western goods brand will stream the spot, which first aired last spring, on Peacock during Super Bowl 60.
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Jan 27, 2026
Nike, Levi's, AKQA, Red Antler, Lionsgate, and others are using Flora to streamline generative AI across campaigns.
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Jan 27, 2026
The Lay's Big Game ad helps to kick off a brand refresh.
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Jan 26, 2026
ADWEEK's Marketing Vanguard Inspiration Excursion in Davos revealed that as marketing influence expands with AI, so does scrutiny, and leaders must be visible and human.
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Jan 26, 2026
After the shooting of Alex Pretti by ICE agents, brands are treading lightly.
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Jan 26, 2026
AI visibility startup Emberos will reveal which brands are getting the most LLM traction during the Super Bowl.
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Jan 26, 2026
Outgoing finance chief, Alex Kayyal, served at The Trade Desk for nearly six months and will remain on the company's board through its 2026 annual shareholder meeting.
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Jan 26, 2026
The spot skewers outdated software while introducing the HR-management company to a mass audience.
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Jan 26, 2026
You don't need to be chronically online to have your social media feeds overtaken by TV's Heated Rivalry. My 21-year-old niece, multiple work Teams chats, Donatella Versace, hetero hockey podcasters, […]
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Jan 26, 2026
Oakley Meta is making its Super Bowl ad debut, bringing AI eyewear to the mainstream.
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Jan 26, 2026
YouTube has eclipsed Reddit as the leading social source for large language models—brands need to rethink their approach to AI visibility.
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Jan 26, 2026
Without his signature blond spikes, Fieri is a mere shadow of his former self.
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Jan 26, 2026
The brewer will celebrate its 150th anniversary at Super Bowl 60.
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Jan 26, 2026
The Oscar winner fronts the tax brand's 2026 Super Bowl push in a rollicking spot from R/GA.
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Jan 26, 2026
The two actors revisit a running conspiracy theory that football is a ploy to sell food.
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Jan 26, 2026
Spotify celebrates this year's Best New Artist Grammy nominees with billboards in their hometowns.
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Jan 26, 2026
The publisher teamed up with agency Code and Theory to blanket Los Angeles and San Francisco with a multichannel marketing blitz.
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Jan 26, 2026
Everything you need to know about this year's upfront and NewFront presentations.
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Jan 25, 2026
The brand sat out 2025's Big Game after LA wildfires.
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Jan 23, 2026
Brands told ADWEEK they're bracing for a "logistical nightmare" as TikTok tightens its grip on shopping with its latest policy
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Jan 23, 2026
A weekly roundup of the biggest U.S. and global brand leadership appointments
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Jan 23, 2026
The language learning app wants fans to brush up on their Spanish for the halftime show.
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Jan 23, 2026
Ahead of the Winter Olympics, Airbnb is rolling out a campaign that puts athlete stories front and center.
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Jan 23, 2026
The week's most notable ads from Dos Equis, Taco Bell, Babybel, Hershey's, and more
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Jan 22, 2026
Algorithms will increasingly mediate how people discover, evaluate and interact with brands. The path forward lies in diversification and data.
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Jan 22, 2026
The staged paparazzi shots nod to an emerging marketing trend.
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Jan 22, 2026
Liquid Death released its Super Bowl 60 ad teaser, promising to bring big energy to the Big Game.
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Jan 22, 2026
Before the lights come up, the mysterious star has one quiet ritual: a juicy sandwich.
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Jan 22, 2026
The AI conversation has moved decisively beyond productivity-focused generative models.
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Jan 22, 2026
98th Oscars takeaways: WBD makes its case to Netflix, and Sinners breaks records.
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Jan 22, 2026
WPP is consolidating its global production operations into a new unit, WPP Production, retiring the Hogarth brand and unifying roughly 10,000 employees under a single global production organization.
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Jan 22, 2026
Return follows the launch of an AI-powered website-building feature.
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Jan 22, 2026
Taco Bell launches its value menu with a chauffeured, multi-course tasting experience.
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Jan 22, 2026
The celebrities will channel a '70s singing act for the delivery app's second Big Game spot
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Jan 22, 2026
Prada named AKQA as its global digital experience partner following a competitive review, as the brand works to unify its physical and digital channels.
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Jan 22, 2026
CMOs still depart faster than peers, but the reasons are complex, finds Spencer Stuart.
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Jan 22, 2026
If revenue were the only measure, Sam Altman would be the most successful CEO since the invention of electricity. But profit is the metric that ultimately counts.
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Jan 22, 2026
The agency is getting ready to release its first work for the legacy camera brand as its social AOR
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Jan 21, 2026
Its newest launch will be the first new game to live as a standalone app, marking a key milestone for the news publisher.
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Jan 21, 2026
Omnicom Media will retain control of the CPG giant's media business internationally
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