NEWS: MCKINSEY QUARTERLY
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   NEWS: MCKINSEY QUARTERLY
McKinsey Quarterly
Nov 06, 2025

A more accurate way to measure consumer engagement
Advertisers and content creators often look at the size of an audience and the amount of time they spend with a product. A more telling metric is how focused consumers are when using the product.

McKinsey Quarterly
Nov 06, 2025

Bristol Myers Squibb CDTO Greg Meyers on biopharma's AI-enabled future
Bristol Myers Squibb Chief Digital and Technology Officer Greg Meyers on how AI is helping biopharma move faster, experiment more and deliver a greater patient impact.

McKinsey Quarterly
Nov 06, 2025

Seven tests for B2B growth
Our checklist provides leaders with a quick litmus test of their growth performance.

McKinsey Quarterly
Nov 06, 2025

The hard stuff 2025: Taking stock of progress on the physical challenges of the energy transition
The energy transition is proceeding, but unevenly. Easier challenges are being solved, but harder ones are stalling.

McKinsey Quarterly
Nov 06, 2025

The infrastructure imperative: Who benefits from pipeline expansion?
New McKinsey analysis explores how pipeline development could impact the US gas market, with two scenarios showing how infrastructure expansion could affect consumers, operators, and midstream companies.

McKinsey Quarterly
Nov 05, 2025

The state of AI in 2025: Agents, innovation, and transformation
Almost all survey respondents say their organizations are using AI, and many have begun to use AI agents. But most are still in the early stages of scaling AI and capturing enterprise-level value.

McKinsey Quarterly
Nov 05, 2025

Nail your firsts: A new CEO's guide to stakeholder impact
New and incoming CEOs are often unprepared for the intensity of internal and external stakeholder engagement. The right mindset, communication skills, and actions can make all the difference.

McKinsey Quarterly
Nov 05, 2025

Building a resilient future with India's National Stock Exchange
India's National Stock Exchange is one of the world's largest exchanges, with the market capitalization of its listed companies exceeding $5.2 trillion. Its resilient technology platform is the secret of its success.

McKinsey Quarterly
Nov 04, 2025

The McKinsey Crossword: Change of Direction | No. 257
Sharpen your problem-solving skills the McKinsey way, with our weekly crossword. Each puzzle is created with the McKinsey audience in mind, and includes a subtle (and sometimes not-so-subtle) business theme for you to find. Answers that are directionally correct may not cut it if you're looking for a quick win.

McKinsey Quarterly
Nov 03, 2025

Unlocking the value of AI in software development
Many software teams are seeing some impact from AI, but a select group is experiencing more significant gains by rethinking roles, processes, and performance enablers.

McKinsey Quarterly
Nov 03, 2025

Gate expectations: Perspectives on the future of airports
Tomorrow's airports could feature fewer bottlenecks, less anxiety, and more flying taxis.

McKinsey Quarterly
Nov 03, 2025

How finance teams are putting AI to work today
Real-world examples reveal how finance functions apply AI to deliver faster insights, stronger controls, and measurable results.

McKinsey Quarterly
Nov 03, 2025

Addressing Canada's productivity gap: A journey towards global leadership
Canada can reverse its economic slowdown and embrace its potential for global excellence—but it will take audacious, targeted moves that shift from a narrow focus on internal optimizations to bold moves that raise labour productivity and scale exports.

McKinsey Quarterly
Nov 03, 2025

Agents for growth: Turning AI promise into impact
As CEOs and CMOs ask where AI is moving from hype to real results, frontrunners demonstrate that tighter human-AI collaboration and sharper governance is required.

McKinsey Quarterly
Nov 03, 2025

Author Talks: How AI-powered teams could transform the future of work
Ready to create a customized team of global experts? Harnessing the power of AI, companies can build on-demand teams and rethink their approach to collaboration.

McKinsey Quarterly
Oct 31, 2025

Closing Japan's valuation gap by changing corporate traditions
Cultural and structural reform can help Japanese companies realize their full potential.

McKinsey Quarterly
Oct 31, 2025

Amsterdam's 109-year-old airport prepares for its next century
Schiphol Chief Financial Officer Robert Carsouw details the airport's efforts to renew and rebuild with an eye on the future.

McKinsey Quarterly
Oct 31, 2025

Grasping the telecommunications infrastructure opportunity
Towers and fiber networks have delivered strong returns for decades, but even mature technologies can reinvigorate value creation.

McKinsey Quarterly
Oct 31, 2025

Global Economics Intelligence executive summary, September 2025
The global economy is showing resilience, although growth remains uneven across regions. IMF projections indicate global growth of around 3% for 2025 and 2026, but underlying data is mixed.

McKinsey Quarterly
Oct 30, 2025

A long-haul visionary, a red-carpet regular, and a cinematic idealist
Our latest obituaries also include the founder of an early tech start-up, a Nike executive, and a MacArthur Fellow who uncovered overlooked female scientists.

McKinsey Quarterly
Oct 30, 2025

Transforming R&D with AI: Breaking barriers and boosting productivity
AI holds the power to accelerate innovation in R&D, but realizing its potential will demand that organizations rethink how they work and overcome the barriers to adoption.

McKinsey Quarterly
Oct 30, 2025

The future takes flight at Singapore Changi Airport
Changi Airport Group's Executive Vice President Lim Ching Kiat discusses efforts to create the airport of tomorrow.

McKinsey Quarterly
Oct 29, 2025

‘Saying "I don't know" is one of the hardest things a leader can do': A conversation with Delta CEO Ed Bastian
The world's most valuable airline is 100 years old. The CEO explains what it takes to keep ahead in one of the very toughest industries.

McKinsey Quarterly
Oct 29, 2025

Author Talks: How to cultivate trust in the digital age
Wikipedia draws 11 billion monthly views—and that's just in English. Its cofounder shares how a global knowledge experiment became an exercise in building both a durable product and consumer trust.

McKinsey Quarterly
Oct 29, 2025

Beyond compute: Infrastructure that powers and cools AI data centers
Power and cooling equipment are the backbones of data center infrastructure. Innovations and on-time supply of this technology will become increasingly relevant as the demand for data centers grows.

McKinsey Quarterly
Oct 29, 2025

Building a talent pipeline for the AI era
AI is upending what we do and how we do it. Forward-looking leaders are forging partnerships to help employees develop new skills—and clearer career pathways—at scale.

McKinsey Quarterly
Oct 29, 2025

Europe's deep-tech engine could spur $1 trillion in economic growth
By investing in deep-tech business building, Europe's start-up ecosystem could create $1 trillion in enterprise value and up to one million jobs by 2030—paving the way for sovereign prosperity.

McKinsey Quarterly
Oct 29, 2025

JPMorgan Chase's Derek Waldron on building an AI-first bank culture
Derek Waldron, the bank's chief analytics officer, explains how AI is boosting innovation, empowering employees, and cultivating an ecosystem that's reshaping how work gets done.

McKinsey Quarterly
Oct 28, 2025

Security and AI's potential to protect
Cisco's Jeetu Patel discusses how companies can optimize their tech stack to harness the full potential of AI without compromising their own or their consumers' security.

McKinsey Quarterly
Oct 28, 2025

Achieving best-in-class clinical trial delivery: The road to 2035
Clinical trials could take half the time and serve twice the patients, with better experience and outcomes and lower costs.

McKinsey Quarterly
Oct 28, 2025

The way to win in corporate venturing: Serial building and AI
The results of our sixth annual survey show that repeat venture builders see the greatest ROI, benefiting from both experience and advanced uses of AI.

McKinsey Quarterly
Oct 28, 2025

The SG&A challenge: Achieve excellence and outperform your peers
New analysis reveals how organizations can deliver sustained savings and long-term impact.

McKinsey Quarterly
Oct 28, 2025

The McKinsey Crossword: Double Sevens | No. 256
Sharpen your problem-solving skills the McKinsey way, with our weekly crossword. Each puzzle is created with the McKinsey audience in mind, and includes a subtle (and sometimes not-so-subtle) business theme for you to find. Answers that are directionally correct may not cut it if you're looking for a quick win.

McKinsey Quarterly
Oct 28, 2025

The McKinsey Crossword: Peace Plan | No. 256
Sharpen your problem-solving skills the McKinsey way, with our weekly crossword. Each puzzle is created with the McKinsey audience in mind, and includes a subtle (and sometimes not-so-subtle) business theme for you to find. Answers that are directionally correct may not cut it if you're looking for a quick win.

McKinsey Quarterly
Oct 27, 2025

Transforming procurement functions for an AI-driven world
Macro challenges and gen AI are pushing procurement leaders to reimagine their organizations. Companies that can make the required shifts could unlock new value for the business.

McKinsey Quarterly
Oct 23, 2025

Global Banking Annual Review 2025: Why precision, not heft, defines the future of banking
Banks need to prepare for the next growth curve. Global Banking Annual Review 2025 shows how a targeted approach can help them thrive.

McKinsey Quarterly
Oct 23, 2025

Remanufacturing: Turning old parts into new opportunities
By extending the life cycle of some of their products, companies have been able to cut costs, strengthen supply chains, satisfy customers, and advance their sustainability goals.

McKinsey Quarterly
Oct 23, 2025

How Nestlé's CFO sharpens focus across a global portfolio
Anna Manz shares her learnings on managing geopolitical and macroeconomic uncertainty, setting priorities, and the changing nature of the CFO role.

McKinsey Quarterly
Oct 23, 2025

In conversation: Asia at the geoeconomic crossroads
Asian governments and companies are striving to adapt to shifting trade winds and escalating strategic competition. Three experts share their insights on various players' strategies and what may lie ahead.

McKinsey Quarterly
Oct 22, 2025

Forging a resilient future for California's homeowners and insurers
Global lessons and economic insights following the 2025 Los Angeles wildfires could help California build a more stable and resilient homeowners insurance market.

McKinsey Quarterly
Oct 22, 2025

Rewiring martech: From cost center to growth engine
AI is giving leaders the chance for a "re-do" so marketing technology can finally realize its potential.

McKinsey Quarterly
Oct 22, 2025

Brazil's Financial Evolution: Unveiling the Brazil Stack
How Pix, Open Finance and blockchain-based rails are transforming the financial landscape and inspiring global innovation

McKinsey Quarterly
Oct 22, 2025

Closing the women's health gap: Canada's $37 billion opportunity
Closing the women's health gap in Canada could result in seven more healthy days of life per year for every Canadian woman—and potentially boost the country's economy by $37 billion annually by 2040.

McKinsey Quarterly
Oct 21, 2025

Procurement efficiency: A modern strategy for state and local leaders
By partnering with their procurement teams, state and local government leaders can improve procurement efficiency using proven practices and leading-edge AI.

McKinsey Quarterly
Oct 21, 2025

The future of insurance is personal: Insights from Asia's industry leaders
What if insurance weren't just a safety net—but a springboard? Here, AIA, GAIP, and McKinsey explore how insurers can build trust, personalize solutions, and empower communities.

McKinsey Quarterly
Oct 21, 2025

How to value cyclical companies
Scenario-based valuation that accounts for multiple potential cycles can yield more accurate forecasts

McKinsey Quarterly
Oct 21, 2025

Operational resilience has become critical. How are banks responding?
Managing nonfinancial risk requires far more than simply shoring up legacy systems and processes. Leading institutions focus on four actions.

McKinsey Quarterly
Oct 21, 2025

The McKinsey Crossword: Rhyming Hits | No. 255
Sharpen your problem-solving skills the McKinsey way, with our weekly crossword. Each puzzle is created with the McKinsey audience in mind, and includes a subtle (and sometimes not-so-subtle) business theme for you to find. Answers that are directionally correct may not cut it if you're looking for a quick win.

McKinsey Quarterly
Oct 20, 2025

The four seasons of CEO leadership
CEOs experience four distinct phases of leadership—each with its unique challenges and lessons. Here's how leaders can thrive at every stage.

McKinsey Quarterly
Oct 20, 2025

Triple the return: How companies can get more from enterprise tech
Technology leaders that follow six imperatives—and take a value creation approach to spending—can achieve three times the EBITDA lift from enterprise technology in the agentic age.

McKinsey Quarterly
Oct 17, 2025

Humanoid robots in the construction industry: A future vision
Humanoid robots are still at the pilot stage but could emerge as the solution to the construction sector's productivity problem. How can industry leaders prepare for their entry into the workforce?

McKinsey Quarterly
Oct 17, 2025

The agentic commerce opportunity: How AI agents are ushering in a new era for consumers and merchants
Agentic AI promises to radically remake the entire shopping experience. Here's a glimpse into the near future—and what merchants, players, and platforms need to know in order to thrive.

McKinsey Quarterly
Oct 17, 2025

Nostalgia and opportunity: The resurgence of Europe's holiday parks
Europe's holiday park market, serving a wide variety of domestic travelers, is poised for growth. Five strategies can help operators turn opportunity into reality.

McKinsey Quarterly
Oct 16, 2025

Small planes, big changes: The evolving business of regional aviation
Although the aviation industry has surpassed prepandemic traffic levels, short-haul flights using smaller aircraft have experienced a slower recovery. Are misperceptions holding back the sector?

McKinsey Quarterly
Oct 16, 2025

The AI-centric imperative: Navigating the next software frontier
With AI-native upstarts redefining speed and scale, software incumbents hoping to remain competitive must fully embrace the new technology to reinvent their value proposition and internal operations.

McKinsey Quarterly
Oct 16, 2025

How today's consumers are spending their time and money
What are the trends shaping consumer sentiment and behavior in 2025—and what are the implications for brands and retailers?

McKinsey Quarterly
Oct 16, 2025

New front door to the internet: Winning in the age of AI search
Half of consumers use AI-powered search today, and it stands to impact $750 billion in revenue by 2028-what is your strategy and activation plan for gen AI engine optimization?

McKinsey Quarterly
Oct 16, 2025

Deploying agentic AI with safety and security: A playbook for technology leaders
Autonomous AI agents present a new world of opportunity—and an array of novel and complex risks and vulnerabilities that require attention and action now.

McKinsey Quarterly
Oct 16, 2025

How foreign direct investment is changing—and why it matters
Geographic distance is easy to understand: look at a map and countries that are eight centimeters apart are obviously more distant than those three centimeters apart. "Geopolitical distance" is a more sophisticated idea: it refers to how closely aligned trade and investment partners are. Japan and the United States, for example, are close geopolitically. Germany and Russia are not, write Olivia White and Tiago Devesa in Foreign Policy.

McKinsey Quarterly
Oct 16, 2025

Unlocking Europe's €8 billion energy flexibility opportunity
With growing renewable energy penetration, commercial and industrial companies could improve their energy flexibility mechanisms to stabilize the grid and capture significant value.

McKinsey Quarterly
Oct 15, 2025

Bias Busters: The cognitive brakes on the gen AI accelerator
Status quo bias and inertia are quiet forces blocking organizations' progress with gen AI. These moves can overcome them.

McKinsey Quarterly
Oct 15, 2025

Author Talks: Change management wisdom from Coach's longtime CEO
Lew Frankfort pioneered the accessible luxury category, making the Coach bag a must-have for women around the world. His new memoir explains how "magic plus logic" can equal fashion success.

McKinsey Quarterly
Oct 15, 2025

Humanoid robots: Crossing the chasm from concept to commercial reality
What will it take for humanoid robots to leave pilot purgatory and deliver real value at scale in the workplace?

McKinsey Quarterly
Oct 15, 2025

Smart airports: Clearing the runway for digital takeoff
Many airports are overdue for a digital transformation. Adopting cutting-edge infrastructure technology could improve traveler experiences, streamline operations, and create substantial value.

McKinsey Quarterly
Oct 14, 2025

Respect above all: Narayana Murthy's core business belief
Narayana Murthy, founder of Indian technology services and consulting giant, Infosys, discusses the vital role that respect and compassion play for him in being a successful business leader.

McKinsey Quarterly
Oct 14, 2025

The Big Rethink: An agenda for thriving in the agentic age
CEOs need a new agenda to help them and their organizations navigate the key questions around AI, particularly agentic AI.

McKinsey Quarterly
Oct 14, 2025

The building blocks of transformation: A conversation with Udit Batra
The CEO of Waters Corporation describes how core leadership practices such as deep learning and simple messaging have helped the life sciences company bolster its brand and deliver greater returns.

McKinsey Quarterly
Oct 14, 2025

How Today's Developing Countries Can Drive Tomorrow's Global Economy
From electric vehicles and generative AI to modular construction and obesity drugs, new industries are transforming economies and societies worldwide. To seize these opportunities, developing countries must create welcoming business environments, attract foreign direct investment, and invest in human capital, write Kweilin Ellingrud, Kevin Russell, and Suhayl Chettih in Project Syndicate.

McKinsey Quarterly
Oct 14, 2025

Deal delays are the new normal. Clean teams are the fix.
Long waits between signing and close threaten value capture. A new generation of clean teams can safeguard information while ensuring successful integration.

McKinsey Quarterly
Oct 14, 2025

Unlocking the power of communication in integrations
Effective deal communication helps leaders manage change, inspire confidence, and mobilize teams to achieve greater outcomes.

McKinsey Quarterly
Oct 14, 2025

The McKinsey Crossword: Country Club | No. 254
Sharpen your problem-solving skills the McKinsey way, with our weekly crossword. Each puzzle is created with the McKinsey audience in mind, and includes a subtle (and sometimes not-so-subtle) business theme for you to find. Answers that are directionally correct may not cut it if you're looking for a quick win.

McKinsey Quarterly
Oct 13, 2025

Unlocking the growing power of Latino fans: Building a stronger sports economy
The US sports economy is booming, and Latino fans are leading the charge. Connecting with this multifaceted community can help drive growth opportunities.

McKinsey Quarterly
Oct 13, 2025

Alex Rodriguez on expanding Latino opportunity and representation in sports
A-Rod Corp CEO and former Major League Baseball star Alex Rodriguez discusses mentorship, access, and how the sports industry can better serve Latino communities.

McKinsey Quarterly
Oct 13, 2025

Physician perspectives on scaling impact from the CEO seat
To unlock the full potential of physician leaders, we must first understand what drives them, what they strive for, and what stands in their way.

McKinsey Quarterly
Oct 13, 2025

Powering cities at the curb: It's electric and the future of urban EV charging
Can curbside chargers unlock the future of urban EV adoption while delivering convenience for drivers and easing the burden on the grid? Tiya Gordon of it's electric and McKinsey's Shivika Sahdev explore what may be the most practical path to scaling electrification across dense urban neighborhoods.

McKinsey Quarterly
Oct 10, 2025

Author Talks: Getting group dynamics right
Why do some teams thrive while others fail? A researcher of team dynamics and former trumpet player shares how to strike the right chord and build a winning team.

McKinsey Quarterly
Oct 09, 2025

Europe is out of shape, but a surge of productive investment could set it right
Europe must boost investment. Its productivity and competitiveness depend on it - as do its future wealth and debt sustainability. Europe, like much of the rest of the world, still faces a bloated balance sheet. Its assets have ballooned faster than its productive output for more than two decades now. And as the world's wealth grew to an unprecedented $600tn this year, the eurozone's wealth also climbed to $135tn - 6.6 times its GDP, write Tiago Devesa, Jan Mischke, and Sylvain Johansson in Friends of Europe.

McKinsey Quarterly
Oct 09, 2025

Out of balance: What's next for growth, wealth, and debt?
Amid rising economic uncertainty, this research takes a long-term view on wealth and growth rooted in government, corporate, and household balance sheets.

McKinsey Quarterly
Oct 09, 2025

Next best experience: How AI can power every customer interaction
By harnessing AI and gen AI to create the next best customer experience, front-runners could generate value for customers and themselves through increased conversion, retention, and upselling.

McKinsey Quarterly
Oct 09, 2025

The economy is walking a tight rope. What could trip it up.
If you listen to financial markets, the U.S. is on a surefire path of accelerating productivity growth. Some measures of price-to-earnings ratios are higher than they have been in the past two decades. Stock market bulls can point to the productivity promise of artificial intelligence and the 19-fold investment jump since 2010 of the largest tech firms into research and development and capital expenditure. To boot, recent productivity figures look good: 2024 saw double the growth rate of the 2010s, write Olivia White, Rebecca J. Anderson, and Jan Mischke in Barron's.

McKinsey Quarterly
Oct 09, 2025

What sets the world's best leaders apart
A new book reveals what makes some CEOs truly iconic—as well as what aspiring leaders stand to learn from their experiences.

McKinsey Quarterly
Oct 08, 2025

Upgrading corporate affairs for a new geopolitical era
Geopolitical tensions and economic competition are raising the demands on corporate-affairs teams. Here are five ways they can refresh their playbooks to more effectively manage geoeconomic complexity.

McKinsey Quarterly
Oct 08, 2025

How CEOs can play the long game in a shortsighted world
FCLTGlobal's Sarah Keohane Williamson discusses the importance of resisting short-termism, rethinking investor relations, and reframing incentives.

McKinsey Quarterly
Oct 07, 2025

What's next for climate tech?
How 80 percent of emission reductions can also deliver energy security.

McKinsey Quarterly
Oct 07, 2025

Travel Disruptors: Bringing the low-cost airline model to Türkiye
Pegasus Airlines has achieved considerable growth as a low-cost carrier. CEO Güliz Öztürk discusses its key strategic choices.

McKinsey Quarterly
Oct 07, 2025

The McKinsey Crossword: Head Strong | No. 253
Sharpen your problem-solving skills the McKinsey way, with our weekly crossword. Each puzzle is created with the McKinsey audience in mind, and includes a subtle (and sometimes not-so-subtle) business theme for you to find. Answers that are directionally correct may not cut it if you're looking for a quick win.

McKinsey Quarterly
Oct 06, 2025

The Josh Harris playbook: building cultures of excellence in business and sports
The founder of 26North shares his thoughts on leadership, starting anew at 55, and the power of sports to create community in today's world.

McKinsey Quarterly
Oct 06, 2025

Exploring the frontier: Technology trends in Asia
Cutting-edge technologies present exciting possibilities for organizations globally and in Asia, but their full potential needs to be unlocked.

McKinsey Quarterly
Oct 06, 2025

Lykke Hinsch Gylvin on the cutting edge of clinical trial design
Lykke Hinsch Gylvin shares how Boehringer Ingelheim's innovative clinical trial designs bring therapies to patients faster.

McKinsey Quarterly
Oct 03, 2025

You move at the speed of trust: Admiral Thad Allen
Admiral Thad Allen reflects on what it takes to be a public service leader—with trust, transparency, emotional intelligence, and self-learning emerging as the most important traits.

McKinsey Quarterly
Oct 02, 2025

The holistic impact of family organizations
Family-owned businesses, including their overall family organizations, have the potential to create a multifaceted impact that extends beyond their economic contribution and job creation.

McKinsey Quarterly
Oct 02, 2025

Don't miss the bus: New strategies for European bus and coach OEMs
European bus and coach manufacturers are revving up for a revolution as transportation becomes cleaner, greener, and more competitive.

McKinsey Quarterly
Oct 02, 2025

Demystifying top-team performance: What every CEO needs to know
Building a healthy, high-performing top team doesn't happen by accident—it's a deliberate, ongoing process. CEOs who commit to this priority can build a sustainable competitive advantage over time.

McKinsey Quarterly
Oct 01, 2025

How CPGs can rethink costs to regain performance
In a low-volume-growth world, a new approach to cost cutting called "fit to win" can reduce expenses, expand margins, and help CPGs find new top-line momentum.

McKinsey Quarterly
Oct 01, 2025

The future of the CLO: Leading in a world of merged work and learning
Technology has given chief learning officers the tools to make learning a seamless and integrated part of the work experience. To succeed, CLOs can make several fundamental changes.

McKinsey Quarterly
Oct 01, 2025

The change agent: Goals, decisions, and implications for CEOs in the agentic age
Companies are feeling agentic AI growing pains. Here's what CEOs can do to move past them and position their companies to succeed.

McKinsey Quarterly
Oct 01, 2025

Transforming an underperforming business before separation
How do top performers get the most for their lackluster assets? A systematic review of an asset's full business potential, bottom-up planning, and transformation implementation are critical.

McKinsey Quarterly
Sep 30, 2025

The McKinsey Crossword: Winging It | No. 252
Sharpen your problem-solving skills the McKinsey way, with our weekly crossword. Each puzzle is created with the McKinsey audience in mind, and includes a subtle (and sometimes not-so-subtle) business theme for you to find. Answers that are directionally correct may not cut it if you're looking for a quick win.

McKinsey Quarterly
Sep 30, 2025

Sanjiva Weerawarana on building products in international markets
Sanjiva Weerawarana discusses the principles he's followed while leading WSO2 from its humble beginnings in Sri Lanka to its current presence in 11 countries.

McKinsey Quarterly
Sep 30, 2025

Grant management: Boosting efficiency, accountability, and impact
By addressing challenges across the grant management life cycle, organizations such as government agencies, public institutions, and philanthropies can maximize the impact of available grant funding.

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