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You may know Bosch as a home appliance brand (via its partnership with Siemens), but the German multinational is generally more focused on providing underlying technology and engineering solutions to auto, home and manufacturing partners across the globe. It's fitting, then, that much of what it's showing off at CES 2026 is more intended to be licensed to other companies versus Bosch-branded products you'll be seeing on store shelves.
Case in point is Bosch's automotive plans at CES. The company will present "AI in the car," or more specifically, in the cockpit of the car. "Bosch's AI-powered cockpit makes driving more comfortable, intuitive, and safer for all occupants," Bosch board member Markus Heyn said in a press release. We'll get into all the details below, as well as how to tune in to the press conference on Monday.
How to watch Bosch's CES 2026 presentation
You can livestream the event on Monday, January 5 at 12PM ET via the Bosch press page. (If the stream is embeddable, we'll also include it here.)
What to expect
Bosch will be setting up shop in the Central Hall of the Las Vegas Convention Center (booth 16203), where the company will be focusing on its three big themes — mobility, smart home integrations and manufacturing — all of
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For a tech writer, being very offline is sort of like being a marathon coach who doesn't run. So in 2025, I tried to reverse years of studied avoidance towards the most ubiquitous technological phenomenon on earth — I got back on social media. The change was short-lived.
My first exodus from the feeds took some work — disabling notifications, removing apps from my homescreen and then deleting accounts entirely. This time, the phone put itself down. The whole thing has simply lost its luster.
I started with Instagram. Every experience went like this: I'd see a single post from one of the rare family members or IRL friends who are active on the platform. Next, I was fed a sponsored post, followed by suggestions to follow randos. After that, a series of influencer videos that, admittedly, appeal to my taste (funny/absurdist women and dissertations on urban planning). That was followed up with more sponsored posts, mostly from brands I'd looked up for work. Then it'd circle back to the influencers. My eyes glazed over and I tossed the phone aside.
Years back, the platform gave off a jolt of quasi-social connection that I'd spend hours sucking up. I fed on pointless thoughts from an ex-coworker, vacation reels from a college roommate, a half-baked loaf of bread that an old friend dropped on the floor but took a picture of anyway. Now it's a bare sliver of that stuff, shoehorned between towers of sponsored content and posts from people who make or promote their living on Instagram. The real people have left. The connection is gone. The FOMO is no more.
I experienced some variation of the same disappointment on every platform I rejoined. When I got back on TikTok a few months after the ban, it felt like a frenzied shopping mall. Every video seems to be about four seconds long
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