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Apple reportedly plans to use next month's Worldwide Developers Conference (WWDC) to highlight its on-device AI capabilities as a competitive advantage, leaning on 15 years of custom silicon expertise to make the case for running AI models locally rather than in the cloud.
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The chip maker said its profit in its most recent quarter jumped 211 percent from a year earlier thanks to extreme demand from other big technology companies.
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With custom chips and billions in investment, this high-stakes infrastructure battle could shape the future of AI.
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