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The UK's Competition and Market's Authority (CMA) has launched an antitrust investigation into Google's search services, following similar steps from the likes of Japan, the United States and the European Union. It's the CMA's first probe under the UK's Digital Markets, Competition and Consumers (DMCC) Act, which went into effect on January 1, 2025. The regulatory body previously announced it would launch two separate investigations this month.
The CMA's investigation will look at whether Google is hindering outside innovation, giving its own services preference and collecting or using data without users' consent. "Millions of people and businesses across the UK rely on Google's search and advertising services - with 90 percent of searches happening on their platform and more than 200,000 UK businesses advertising there," said Sarah Cardell, Chief Executive of the CMA, in a release. "That's why it's so important to ensure these services are delivering good outcomes for people and businesses and that there is a level playing field, especially as AI has the potential to transform searc
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